江苏省启东中学高中英语必修4《Unit1Advertising(2)》教案(译林版)
江苏省启东中学高中英语课件必修4《Unit 1 Advertising Grammar》
Lead-in
T: What did you eat this morning? S1: ‘I ate ….’direct speech
T:What did S1 say, S2? zX.x.K S2: S1 said he/she ate….
reported speech
Practice: Change the following sentences into reported speech.
1 ‘I haven’t brought my dictionary,’ the student said. The student said that he hadn’t brought his dictionary. 2 Tom said to them, ‘ I will get excited.’
2 Change the direct speech into reported speech. She said, ‘This film is quite interesting.’ She said that that film was quite interesting.
‘Finish the project tomorrow.’ he said to me.
zX.x.K
Tom told them that he would get excited. 3 My father said to me, ‘I am reading the book.’
My father told me that he was reading the book.
What should we pay attention to?
How to change the tense? Have a look.
江苏省启东中学高中英语 Unit 1 Advertising Task课件 牛津译林版必修4
Positive statements
Negative statements questions
commands
Ads are an important part of our subject+verb
life.
give inf.
Some ads don’t tell you the complete truth.
remain/stay the same
WHEN LISTENING, WE SHOULD ALSO PAT ATTENTION TO:
downward/upward trend
a steady increase/decrease trend
start off at/end up at
rise/fall slowly/sharply/smoothly/gradually
PRACTICE: LABEL THE SENTENCE TYPES (PAG
Possible answers: 2 negative statement 3 command 4 positive statement 5 exclamation 6 positive statement 7 exclamation 8 positive statement
WHEN LISTENING,WE SHOULD CARE ABOUT:
An increase
an increase of
a decrease of
go up by
A
decrease
increase/rise by
decrease/fall
two times as many
by
no change no change
高中英语 Unit1 Advertising Project教学设计2 牛津译林版必修4
单元:Unit 1 Advertising板块:Project 2课堂设计指导思想:这一板块的设计旨在改变我们固有的教学理念、教学方式,改变以教师为中心、单纯传授书本知识的教学模式。
帮助学生形成适合自己学习特点的学习策略。
引导学生主动学习,帮助他们形成以能力发展为目的学习方式,鼓励学生通过体验、实践、讨论、合作和探究的方式。
Teaching aims:1. Get to know how to cooperate and do the project with classmates.2. Pract ise the four skills, and especially the writing and speaking skills in the course of doing theproject.3. Try to apply the skills learnt in this section to finish the handout.Teaching proce dures:Step 1 L ead-inShow students some samples of attractive hando uts.【设计说明】通过颇有吸引力的宣传单图片,激发学生兴趣,自然进入本课主题。
Step 2 PlanningOrganize students into groups to discuss the first two questions and choose one welfare problem for their ad campaign.【设计说明】通过组织学生讨论第一第二两个问题,让学生明确自己的主题,同时在体验、讨论、合作和探究中拓展能力。
Step 3 PreparingAsk students to discuss the remaining six questions to have a clear mind about the important parts of developing an ad campaign and decide which group memb er will be responsible for each task.【设计说明】指导学生明确分工,鼓励学生在“做中学”。
江苏省启东中学 高中英语:unit1 advertising-task学案(牛津译林版必修4)
M4U1 Advertising学案Task第一部分:重点讲解1. Over and over again反复地,一遍又一遍地Again and again再三地,反复地Once again再一次Time and again好几次Over again 再一次,重新Over and over 再一次2. Choice n. 选择,挑选have no choice but to do除做。
之外,别无选择I have no choice but to do it again.choose chose chosen 选择,挑选,选举,决定choose …from从。
中选择cannot choose but do sth.只好做某事choose to do 决定作某事I cann’t choose but obey.我只好服从。
He chose to stay at home.他决定待在家里。
3. recommend V. 推荐,介绍recommendation 推荐(信),劝告, 建议Recommend sth. to sb.= recommend sb.sth.向某人推荐某物Recommend sb. to do sth. 建议某人干某事Recommend doing sth. 建议做Recommend that (should do ,should 可省略)I have recommended this remedy to a number of people.I recommended you not to disobey your officers.I recommended (you)buying this dictionary.The doctor recommended that he (should ) eat soft food for another week. 4. Update更新,使现代化;最新资料,更新update a dictionaryMaps need regular updates.Up to date现代的,时新的To date迄今,到目前为止Out of date=be datedDate from=date back to=trace back to追溯到;自某时代存在至今(动词用现在时态作谓语,不用过去时)5.convenit adj. convenience for convenience 为了方便作表语时,不可用人作主语,而是用事物作主语或用it作主语。
牛津译林版高中英语必修四Unit1《Advertising》教学设计2
牛津译林版高中英语必修四Unit1《Advertising》教学设计2板块:Task 2课堂设计指导思想:这一板块的设计是对学生进行听说读写技能的训练,而听说读写的内容都围绕本单元主题“广告”展开。
本课的重点在于培养学生说和写的能力,鼓舞学生通过体验,实践,讨论,合作等方式,有效地进展学生的思维与表达能力和综合语言能力。
Teaching aims:1. Get to learn and practice the skills of listening, reading, speaking and writing.2. Learn how to expres s opinions and give reasons.3. Learn how to use different sentence types correctly.4. Try to appl y the skil ls learnt in this section to complete a bar chart.Teaching proced ures:Step 1 Warming-upAsk students to answer the question “Do you think packaging is important in advertising?”.【设计说明】这一问题紧扣单元主题,让学生摸索并回答这一问题,是为完成本课的要紧任务作必要的热身。
Step 2 Skills building 2Help students to learn to use conjunctions like because, as and since, and sentence structures like First,…Second,…Then…, (Next,…Finally,…)to introduce reasons. 【设计说明】关心学生把握连词的用法,训练学生有条理地陈述自己的观点,提高学生口头表达能力,并为写作训练作铺垫。
牛津译林版高中英语必修四《Unit 1 Advertising》Project 教案 2
牛津译林版高中英语必修四英语必修4译林牛津Unit 1教案(7)Project(2)Period 12 ProjectⅡTeaching goals1. Enable the students to develop an ad campaign in groups.2. Help the students learn how to develop an ad campaign in groups.Teaching important pointsSkills of developing an ad campaign.Teaching difficult pointsHow to help the students master the skills of developing an ad campaign.Teaching methodsIndividual work;Discussion/group work.Teaching aidsA computer and a projector.课前训练Consumer electronics once again topped the list of the most wanted gifts this holiday season.“Seventy-six percent of consumers who plan to buy holiday gifts say that they will spend money or buy at least one technology product; definitely a solid vote of confidence for technology.”Steve Koenig is with the Consumer Electronics Association. He says the group’s latest research also shows that Americans this year are spending more on technology products. “Here in 2012, $252 on average——the technology spend for consumers this year.”From tablet computers to smart phones, American shoppers have been lining up to get the newest and coolest electronic devices on the market. There are more choices today than ever before. "It's kind of hard to make a decision."Tablet computers are one of the best-selling products this year. Brian Tong is Senior Editor of . The website reports on tech news and examines the latest electronic products. He saysthe Apple iPad Mini is one of the most popular tablets. Its starting price is $329. One of Appl e’s biggest competitors is the Google Nexus 7. It starts at $199.“Its hardware is more powerful than what’s in the iPad Mini, but also it offers you a lot of things like maps that work better than Apple’s maps.But Brian Tong says there is one reason why people may like the iPad Mini more than the Nexus 7. “If you just want to read books and surf the Internet, you don’t really need to get an iPad Mini, but if you want the largest robust group of apps (应用软件) that’s where the iPad and Apple’s ecosystem shine s the most.”Elman Chacon is with the electronics store Best Buy. He says another hot product this season is smart cameras. They connect to the Internet through WiFi. This makes it easy for users to email or upload photographs directly from the camera.“Yo u can literally take a picture and upload it into your Facebook in a matter of seconds. These things are pretty cool because they do a lot of things.”Streaming media boxes also connect to the Internet. People are able to watch web content such as movies and YouTube videos on their televisions. Another popular item is wireless speaker systems. The newest ones work with any device that has Bluetooth technology, including smart phones, laptops and tablets.41. What does the underlined sentence mean in Paragraph 3?A. Every technology product costs an average of $252.B. Consumers are spending $252 more on technology products than last year.C. Consumers should spend $252 on their technology products.D. It is estimated that $252 on average might be spent on electronics by consumers in 2012.【答案】D【解析】细节理解题。
江苏省启东中学 高中英语:Unit1 Advertising-welcome教案(牛津译林版必修4)
Unit1 Advertising -Welcome to the unit教案Analysis of the teaching material:This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.Objectives:1.To make Ss identify the differences between these two types of advertisements.2.To practice Ss’oral English.Teachi ng important point:How to develop students’ speaking ability by expressing their opinions inthe discussion.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as wel l as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Language is bes t learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, intere sting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Greeting and Lead-in1.Do you know what title of this unit is?2.Which piece of ad-show do you like best?3.Where can you find these ads and do you like them?Step 2 Welcome to the unit1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2. Discussion: Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 What’s the ad about?2 What types of things will the stories be jud ged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Step 5 Mini-writing:Choose one ad and write something to promote your service or products.Homework1. Collect some advertisements and try to know what products or services the ads talk about.2. Get rea dy for the Reading part.3. Unit Revision: Period 1.。
江苏省启东中学高中英语 Unit 1 Advertising Project(第2课时)课件 牛津译林版必修4
it.
• A. buying B. to buy (D)
• C. bought D. to have bought
• 5. Oil prices have risen by 32 percent since the start of the year,______ a record US $57.65 a barrel on April 4.
• C. Dressing D. Having dressed
• 7. She has _____ that nothing shall prevent her _____
abroad to marry that French man.
• A. determined (; Ago)ing
B. decided ; to go
• A. have reached B. reaching
• C. to reach
D. to be reaching
(B)
• 6. ___(_A_)in a white uniform, he looks more like a cook than
a doctor.
• A. Dressed B. To dress
(使其部队渡过河去).
5.A_s(_当y_o你u_接a_近p_p那r_座oa_城c_h镇_t时h_)e_,to_TwH_nE_F_IR_ST__ BUILDING
YOU SEE IS THE CHURCH.
6. This text_____is___c_o__n_n__e_c__t_e_d___w__ith space flight
3.WHAT DO YOU WANT YOUR AD
CAMPAIGN TO SAY ? It is important to always try to appeal to the way the audience will react .You can get this information from your research .
牛津译林版高中英语必修四《Unit 1 Advertising》Task 教案 2
牛津译林版高中英语必修四课题:M4Unit1 task第8-9 课时总10 课时主备人:Teaching proceduresStep 1. Skills building 1: listening for statistics and descriptionshow to read statistics correctlywhen listening we should care about:(1) an increase(2) a decrease(3) no change(4) trends(5) a range(6) a limitlistening practice on Page 12Step One: completing a bar chart\Step 2. Skills building 2: stating opinions and giving supporting reasonshow to state opinions and give support reasonspair-workstep 2: talking about advertisements:Ask Ss to finish A---conduct a survey.Help Ss to finish B---role-play.Make Ss to finish C---writing.Step 3. Skills building 3: using different sentence types correctlyHelp Ss to understand different sentences types with the help of the table.Ask Ss to finish the practice on Page 16.Step 3: writing an advertisementAsk Ss to finish Ex. A on Page 17.Have Ss to finish Ex. B on Page 17.Step 5. Language Points1. increase (P12) 既可做名也可做动,意为“增加,提高,增强”There was a steady increase in production. 生产出现了稳步增长。
江苏省启东中学高中英语 Unit 1 Advertising教案1 牛津译林版必修4
江苏省启东中学高中英语 Unit 1 Advertising教案1 牛津译林版必修4I 词语辨析1、used to / be used to / wouldused to:过去常常、过去习惯,含有“过去如此,现在不了”之义,后接动词原形。
e.g. He used to live in the south. Now he is living in Beijing.There used to be a primary school beyond the hill.She used to be very shy and now she is an active leader.be used to:1) (现在)习惯于……,to 是介词,后接名词或动名词。
e.g. I’m now used to eating Sichuan food.Are you used to the weather here?The students are used to reading English in the morning.2) 被用来做……,是被动语态。
e.g. A pen can be used to write with.The house will be used to have a meeting.Some homeless children are used to beg money in the street.would:表示过去习惯,不涉及现在还有没有这一习惯;would表示习惯时,后面只能用行为动词,不接表示状态的动词,如:be, sleep, sit, stand, know等。
will:表示现在的习惯。
e.g. He would visit me every time he came to town.She would ask some difficult questions when she studied here.2、complete / finishcomplete:1) vt. / vi. 完成、做完 = finish ,使不完整/全的事物完整/全。
高中英语 Unit1 Advertising Welcome to the unit教学设计 牛津译林版必修4
单元:Unit 1 Advertising板块:Welcome to the unit课堂设计指导思想:本堂课以听说为主,是整个单元的第一课时,是对整个单元的导入,应起到引导学生对本单元主题即广告业和广告产生情趣。
首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣;接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。
学生应积极参与到上述活动中,并在活动中到达操练口语的目的;与此同时,有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感,这也有助于达成新课程标准中有关情感态度的目标要求。
Teaching aims:1. To enjoy some beautiful advertisements and have a general idea of advertisements.2. To talk about the four advertisements and get some ideas of the two main types of ads and theirrespective purposes.3. To get involved in the discussion and practice spoken English.Teaching procedures:Step 1 lead-inThe teacher shows the stud ents several beautiful advertisements, among which are both commercial advertisements and publi c service advertisements.【设计说明】在我们的日常生活中,广告随处可见。
教师在此处选择了较有代表性的,贴近中学生生活的,学生喜闻乐见的广告作品。
以此激发学生对广告的强烈兴趣,调动学生进一步了解和学习广告知识的积极性,为完成后续的教学任务作好铺垫。
江苏省启东中学高中英语 Unit 1 Advertising Word power(第2课时)课件 牛津译林版必修4
• B: No. PSAs use some of the same methods, like attractive and original images and creative
• A: So you believe public service advertisements are helpful.
• fame
famous
• beauty
beautiful
• compete
competitive
WORD POWER LV ZHIWEN
• Homework check P5
• Present a dialogue, giving your opinions about advertisements.
• Three questions involved
• 1. what are the difference between commercial ads and public service ads?
请根据本班特点加以适当补充!
childish
homeless golden European womanlike talented sensible
verb
+ ive
+ ing
+ed
attract excite
excite
attractive exciting
excited
verb
+ ant
ignore
ignorant
+ able
accept acceptable
+ ent
高中英语必修4Unit 1 Advertising 第2-3课时
Unit 1 AdvertisingPeriod 2Reading 1Analysis of the teaching material:This is the 2nd period of Unit One. The main purpose of this lesson is to make Ss fully understand the text and master the Reading Strategy.Objectives:1.To help Ss get a general idea about the text.2. To make Ss bee familiar with the detailed information about the text.3. To help Ss master Reading Strategy.Teaching important point:1.How to make the students understand the passage better.2.How to help the students finish all the exercises.3.How to help the students develop their creative, prehensive and consolidating abilities. Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and soon will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking,expressing and nguage is best learned through activities.I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual,operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independe ntly and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1Revision and lead-in1.Review about different ads.2.talk about more ads.Step 2 prehension of the text1.Ask Ss to skim the article and answer the questions on Page 22.Ask Ss to reread the passage and do C1 on P4 individually.3.Help Ss to get the idea of the reading strategies.4.Get Ss to scan the article again and do C2.Step 3 Language items1. Do D in class.2. Do E in class.Step 4 DebateHold debate in class.Group A: Advertising has a positive effect on our lives.Group B: Advertising has a negative effect on our lives.Step 5 Homework.1 Finish the article on Page 95.2 List the difficult language points on your notebook.Period 2 Reading 2: Language FocusAnalysis of the teaching material:This is the 3rd period of Unit One. The main purpose of this lesson is to make Ss better understand the text and master these important language points.Objectives:1.Revise the reading passage by retelling it.2.Get the students to grasp the usage of some important words and expressions.3.Get the students to practice two important drills.Teaching important point:1.How to make the students have a better prehension of the text.2.How to help the students be familiar with the language points.3.How to help Ss apply these points into practice.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and soon will be adopted in the teaching process of this lesson. Empha sis will be put on Ss’ ability of speaking,expressing and nguage is best learned through activities.I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual,operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step One Revision and lead-in1.Do the blank-filling2.Ask some Ss to retell the text with the help of some key words.Step Two Language pointsExplain important language points to Ss with some simple tasks.1 We are so used to them …(line 1)2 I did some research on…〔line 2〕…to share with you.(line 3)3 encourage people…believe in an idea(line 6)4 …for free,and are intended to…(line 11)5 China has strong laws to protect people from…(line 14)6 from advertisements that lie or …(line 14)7…must be aware of the methods(line 16)8 …connect them to the food…(line 25)9 We must not fall for this kind… (line 26)10 …ads play tricks on …(line 28)Step Three Practice for consolidationStep Four Homework1 Finish A1 and A2 on Page 90.2 Make good preparation for Grammar part.。
高中英语必修4Unit 1 Advertising(2)
Unit 1 Advertising(2)Words and expressions研析:词汇1. share n. 一份(报酬、责任、权利等),股份,If you want a share of the pay, you’ll have to do your share of the work.如果你想得到一份报酬,就得做好你该分担的那一份工作。
She owns 5000 shares in the company. 她拥有公司的五千股份。
Children should have a share in deciding which subjects they study.孩子们应可参与决定学习哪些课程。
Vt. to join with other people in owning, using , or doing something 分享,共有,分担Everyone in the house shares the same bathroom.家里的人都共用一个浴室。
He’s sure we’ll win the match, but I don’t share his faith in the team.他肯定我们会赢这场比赛,但我没有他对球队的那种信念。
also 又作share out , to divide and give out in shares 分配,均分His property was shared between his children.他的财产由他的孩子们平分了。
2. be used to,有用句型:be(get) used to sth; be used to doing sth 习惯于(某事)的;She gets used to English food.她开始习惯英国的食物。
I’m not used to getting up so early.我不习惯起得那么早。
江苏省启东中学 高中英语:Unit1 Advertising-reading学案(牛津译林版必修4)
Unit1 Advertising-reading学案I. Spelling:1.A_________ (广告) are an important part of our lives.2.I did some research on advertisements, and have some very important information tos________ with you.3.An advertisement provides information and uses p ________language and exciting images toencourage people to buy a product or service or believe in an idea.4. A commercial advertisement is one which someone has paid for to p_______ a product orservice.5.PSAs are often placed for free, and are i______ to educate people about health, safety, or anyother i_______ which affects public welfare.6.China has strong laws to protect people from advertisements that lie or try to make peoplebelieve u_______ claims about products or services.7.The advertisers want you to read the word ‘fights’ and think that the toothpaste c______ badbreath, but it does not say that!8.PSAs use some of the same methods, like attractive and original images and c_____ language,but they are made to serve the public.9.China began a nationwide public service advertising c______ in 1996, and since thennumerous PSAs have appeared around the country.10.One of the PSAs to teach us how to live healthy lives is ‘Smoking is ______ _______(自杀)slowly’.11.I have c______ _(完成) my article about ads, and I’m quite ______ (满意) with it.12.Before our talk, I did not think very much about how an advertiser might be trying to t_______customers into buying a product or a service.13.The publisher also said that the readers wouldn’t believe the writer’s u______ way ofthinking and rich i__________ (想象力).14.This term’s main reading category for senior high students is adventures, so Travel to the MistyCountry would be a good c_______.15.That is why we are considering r________ (重新包装)our chocolate bar as well.16.Our new packaging will be colorful and ________ (引人注目).17.Have you ever ________ (后悔) not having snapped those ________ (难忘的) moments?18.It’s ____________ (fashion), __________ (方便的) and ________ (function).19.It is ________(极其) important to know your audience so you can create the right message forthe right people.20.You must decide what a______ you want to use.II. Structures:21.We ______ (如此习惯于) them that we often do not even realize how many we see andhear in a day.Wood can ____ (被用来造纸).We ______ (过去常购物) on Sundays, but now we have no time.22.PSAs are often placed for free, and are intended to educate …be intended/meant to do sth./ be intended/meant for sb/sthThis software __ ____ ___ ___ the computers ____________ (是为了保护…不受到…攻击而设计) by a kind of virus called worm.The toy ____ _______ ______ ______ (是给儿童玩的) aged three and up.23.However, we still must _____ _______ _______ (知道) the methods used in ads to try and sellus things._____ ___ ____ (老师说的话) made me _____ ____ ____ ___ ____(意识到英语的重要性).Are you aware ___ __ ___ ___ (你已伤害了)her feelings?24.We must not ____ ___ (上…的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡计的).25.These ads deal with large issues.He is __ ___ ___ __ (容易相处).__ ___ ___ __ ____ (尽管她病了), she continued __ (处理) problems of all kinds.26.There are even PSAs to teach us how to __ __ _ ___(过健康的生活).27.I will encourage _ __ __ __ ____ (鼓励朋友们注意) them aswell.28.I recommend that __ __ (我们买) 10 copies for the library.= I recommend _____ 10 copies for the library.He recommended me _ ___ (呆) for another week.III. Fill in the blanks with the correct forms:put together, be popular with, be of high quality, remind sb.(not) to do sth,be bored with, have sth. in mind, appeal to, get sth across, up to29.There’re lots of ways to your message ___ when you’re ____an ad campaign.30.It is important to always try to ___ the way the audience will react.31.My daughter _____ me forget to take my medicine.32.The company must ensure that their product _______.33.If you _____ math, you should turn to doing some English exercises.34.When you start a successful ad campaign, you must __ a clear goal and target audience ____ . IV. Translate the sentences:35.为了上大学,他决心努力学英语。
江苏省启东中学高中英语 Unit 1 Advertising Word pow
enjoyable, reasonable
dangerous, adventurous
joyful, mouthful cloudless, hopeless
Puzzle 用所给单词的形容词形式填空!
Hidden word
1 commerce c o m m e r c i a l 1
speaking, there are twexo cmiatiinntgypes:______ (commerce) ads
and PSAs.They do not always tellGyoeuntehrea_l_ly_____ (true).
We should be ________(care).
learn more about sales and marketing
USEFUL EXPRESSIONS:
Product
Market research
What do they mean?
Sales and marketing
Can you have a guess?
Sales/marketing department
commercial
truth careful
Question:How are these new words formed?
MORE EXAMPLES:
Root
derivatives/new words
health interest
healthy interesting
depend use
dependent useful
difficult week
difficulty weekly
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I 词语辨析1、unique / special / particularunique:独一无二的、独特的、无人可比的e.g. As a writer, he has his own unique style.The old scientist has made unique contributions to science.special:与同类一般的东西在某些方面有异的性质e.g. Oct. 1 is a special day for all the Chinese people..Tonight is a special occasion, and we will have sth. special for dinner.particular:指同类中个别具有特色或独到之处的、e.g. I have sth. very particular to tell you.Please take particular care not to wake up the sleeping child.be particular about sth.:对……挑剔e.g. She is most particular about her clothes.2、over and over again / over againover and over again:再三、反复, = time and again / again and again e.g. He has to read it over and over again before he can remember it. I’ve practiced the part time and again and I’m sure I can make it.over again:从头再来e.g. Please read the passage over again.He made a careless mistake and had to do it all over again.3、purchase / buypurchase:vt. / n. 购买、购置,是书面语。
e.g. They have just purchased a new house in the city center.I shall use this money to purchase a car for you.I was given ten dollars for the purchase of some books.Mother makes two purchases every week.buy:vt. 购买、买,是普通用词,常用于口语中。
e.g. In the mall, we bought many things, such as shoes, toothpaste, apples.We bought it for very little money.4、highly / highhighly:adv.(评价)高、高度地、高价地、非常,用于修饰抽象的动词或过去分词think / speak …. highly of…:对……评价高e.g. The government think highly of his invention.Their performance was highly regarded.I am highly excited at the news that I will go to visit the Great Wall next week.high:adj. 高的、高贵的、崇高的e.g. Can you climb up that high mountain in a day?Mountain Everest is the highest in the world.One must have high ideas.at a high speed:高速; have a high fever:发高烧; high temperature:高温high standard of living:高生活水准;have a high time:过得愉快adv. 高、向高处,用于修饰具体的动作。
e.g. The plane flew high into the sky and then dived suddenly.Can you jump that high?5、gather / collectgather:表示没有选择性地收集、聚集;把分散的东西集中到一起;不仅用于人和物,还可用于抽象的东西;也可用于采花、摘果实。
e.g. She gathered all her strength and stood up by herself.Please gather the sheep and drive them down hill.Dark clouds are gathering and I think it will rain.Please gather your thoughts and listen attentively.collect:表示精心地、有选择地、有目的地加以选择,还可指:取、接e.g. How many stamps have you collected so far?These days I’m busy collecting data for my papers.I’ll come to collect my shoes this afternoon.Please don’t forget the little one when you go to collect the children from school.6、unlike / dislikeunlike:prep.不像,不一样e.g. Unlike Xiao Wang, Xiao Li is good at maths and physics.dislike:vt. 不喜欢e.g. She dislikes wearing skirt to school.7、quality / quantityquality:质、品质、优点e.g. For study, quality is more important than quantity.Prices depend on qualities.These cars are of good qualityKindness is a quality one ought to own.quantity:量、数量e.g. The boss of a factory wants both quality and quantity.I prefer quality to quantity in your study.a quantity of …:大量的,作句子的主语时,句子的动词取决于of后的名词。
e.g. A quantity of water has been polluted.A quantity of these books have been removed from the house.quantities of…:大量的,引导名词作主语时,不管是什么名词,动词均用复数形式。
e.g. Quantities of time have been wasted in doing such silly things. Quantities of students have already known the result.II 重点词语和句型1、senior:adj. 年长的、年纪较大的;前辈的、资格老的、高年级的(opp. junior)e.g. He is senior to me by two years. = He is two years senior to me(注:表示比较时,不用than,而用to)Senior students are not required to wear school uniforms.Senior citizens in this city can travel free on buses.n. 年长者、前辈、学长e.g. The seniors defeated the juniors by 3-1.He is five years my senior.2、update:vt. 更新、使……成最新e.g. It’s time we updated our computer system.You’d better update your anti-virus software regularly.updated:最新的、最新版的e.g. This dictionary is updated, and I find it quite useful.3、design:n. 图案、设计图e.g. The dress is very beautiful, the design, the colour.The b asic design of the decoration is very simple.vt. 设计、计划e.g. to design a car / dress …They asked me to design a poster for the contest.The method is specially designed for use in small groups.4、convenient:方便的、便利的e.g. The gas station is at a convenient place, near the crossroad.句型:It is convenient to / for sb. to do sth.e.g. Is it convenient to / for you to come over for dinner?It is quite convenient to / for the students to take buses to school. When is it most convenient for / to you to have a talk with me?convenience:方便、适宜、便利→ inconvenience:不方便、不便利e.g. It is a great convenience to have the school near here.for the convenience of:为了方便……e.g. We have provided seats in our shop for the convenience of customers.for (the sake of) convenience:为方便起见e.g. For convenience, I’ll remain in the office.5、up to:1) (用于地点、数量、程度、时间等) 直到、到……为止e.g. The girl ran up to her father.The water rose up to my waist.I haven’t seen the film up to now.2) be up to (doing) sth.:计谋什么(阴谋、坏事)e.g. What are you up to here?He is up to no good to you.3) be up to sth:胜任、适合e.g. Do you think that she is up to her present job?I’m not up to going out for a trip now.It is up to sb. to do sth.:由某人负责做某事e.g. It is up to you to wake the five of us tomorrow morning.What’s up? = What’s the matter?:怎么了?e.g. What’s up? You look unhappy today.6、bore:vt. (使人)厌烦、烦扰,常用句式:1) sth. / sb. bore sb.;e.g. The little boy bored his mother.The meaningless speech bored all of us.2) …bore sb. with / by (doing) sth.e.g. Don’t bore me with / by such silly questions.He always bores her with / by telling the same story bored:adj. 厌烦的、烦闷的,常用于:be / feel / get bored with sb. / (doing) sth.e.g. The baby soon got bored with the toys.There was a bored expression on her face.be bored with:对……厌烦、厌倦e.g. I’m bored with all your sayings.Are you bored with the same songs again and again?boring:令人厌烦的e.g. Such a boring story, let’s go home.We are all bored with the boring play.类似的词有:excite → excited / exciting; surprise → surprised / surprisinginterest → interested / interesting; please → pleased / pleasing7、available:adj. 可利用的、可得到的、有空的e.g. Tickets are available free of charge for the film.Further information is available on request.I have no money available for the trip.The man is available for the job.Are you available this afternoon?8、various:adj. 各种的、多样的、许多的visitors from various countries:来自各国的游客;for various reasons:因种种理由various experiences:多方面的经验; various parts of China:全国各地vary:vi. / vt. 变化、不同e.g. Her feelings vary from day to day.You should vary your method of study according to the subjects. The weather varies greatly from place to place in China.variety:n. 变化、种类、多样性, a variety of… / varieties of …e.g. I have collected a variety of butterflies.There are a wide variety of people in the world.To keep healthy, we need a variety of food9、determine:vt. 决定、决心、确定,+ sth / to do sth. / wh-e.g. She has determined to study physics well.Have you determined the title of the short story?They haven’t determined the date for marriage.Have they determined where to spend the weekend?determine sb. to do sth.:使某人决定做某事e.g. These words determined him to leave the school.Xiao Wang’s success determined me to study even harder.be determined to do sth.:下决心干……e.g. I’m determined to go, whatever you say.determination:决心、决断力,one’s determination to do sth:做某事的决心e.g. In the letter he showed his determination to study English well.His determination to marry her moved her in the end.10、appeal:vi. 1) 迎合、有吸引力,与介词“to”连用。