互联网时代下生鲜食品冷链物流的问题分析—以佛山地区为例(物流管理专业)

互联网时代下生鲜食品冷链物流的问题分析—以佛山地

区为例

内容摘要

随着时间的推移，生鲜食品作为生活中不可或缺的食品。生鲜电商发展迅速，生鲜食品冷链物流也逐步兴起。顾客注重的配送的时间与生鲜食品的质量，如何做好配送服务质量，这是企业与消费者共同所密切关注的问题。

但是由于冷链物流起步晚，在互联网时代的冲击下，冷链物流不能满足日益增长的需求。冷链物流目前面临着很多问题，如在配送服务质量、配送员的服务态度、包裹的保鲜等。不管是在服务还是食品上都很难达到顾客的期望，难以提高顾客的满意度。本课题基于对生鲜食品冷链物流的认识,以佛山地区为调查对象，将采取文献对比法与问卷调查的方式进行研究。了解佛山地区生鲜食品冷链物流配送的现状，具体分析生鲜食品冷链物流中存在的问题，并针对相关问题提出相关策略。

在互联网时代，大力发展冷链物流是一种必然的趋势。希望本文能为生鲜食品冷链物流配送环节的进一步发展提高可能性，同时提高消费者生活品质，避免资源的浪费，为企业、为社会带来更多的价值。

关键词：生鲜食品冷链物流互联网

Abstract

Over time, fresh food became an indispensable food in our life. Fresh e-commerce is developing rapidly, and the cold chain logistics of fresh food is also rising gradually. Customers pay attention to the delivery time and the quality of fresh food, how to do a good job in the delivery service quality, which is a common concern of enterprises and consumers.

But because of the cold chain logistics started late, under the impact of the Internet era, cold-chain logistics can not meet the increasing demand. At present, cold chain logistics is facing many problems, such as delivery service quality, delivery staff's service attitude, package preservation, and so on. Whether in the service or food it is difficult to meet customer expectations, it is difficult to improve customer satisfaction. Based on the understanding of cold chain logistics of fresh food, this paper takes foshan region as the investigation object, and adopts the method of literature comparison and questionnaire survey to conduct research. To understand the

current situation of cold chain logistics of fresh food in foshan, the problems in cold chain logistics of fresh food were analyzed, and relevant strategies were proposed.

In the Internet era, the development of cold chain logistics is an inevitable trend. It is hoped that this paper can improve the possibility of the further development of the cold chain logistics of fresh food, improve the quality of consumers' life, avoid the waste of resources, and bring more value to enterprises and society.

Key word：fresh food cold chain logistics Internet

目录

第一章绪论 (3)

1.1背景 (3)

1.2意义与目的 (4)

1.2.1研究意义 (4)

1.2.2研究目的 (4)

1.3研究内容与方法 (5)

1.3.1研究内容 (5)

1.3.2研究方法 (5)

第二章相关概念界定以及文献梳理 (5)

2.1相关概念 (5)

2.1.1生鲜食品的概念 (5)

2.1.2冷链物流的概念 (6)

2.1.3配送的概念 (6)

2.2文献梳理 (6)

第三章问卷设计与分析 (7)

3.1问卷设计思路 (7)

3.2问卷的预调查及信效度分析 (8)

3.2.1问卷的预调查 (8)

3.2.2信效度分析 (8)

3.3问卷的发放与分析 (13)

3.3.1问卷的发放 (13)

3.3.2问卷分析 (13)

第四章佛山地区生鲜食品冷链物流配送存在的问题 (16)

4.1基础设施落后 (16)

4.2配送成本高 (17)

4.3配送时间长，效率低下 (17)

4.4配送人员素质低 (17)

第五章提升佛山冷链物流配送环节服务质量的对策 (17)

5.1完善配送基础设施 (17)

5.2合理选取配送中心 (18)

5.3进一步规范行业标准 (18)

5.4提高配送人员素质 (18)

第六章结论 (19)

参考文献 (19)

附录 (20)

致谢 .................................... 错误!未定义书签。

第一章绪论

1.1背景

近年来，在互联网的推动下，消费者对优质生鲜食品的需求也不断提高。生鲜食品的销售额也不断提高，生鲜电商推动了冷链物流的发展。在国家政策和市场环境的推动下，冷链物流行业迎来新的发展机遇，冷链物流也开始进入市场，生鲜食品在消费者生活中的地位也越来越重要。

根据中商产业研究院数据得出，随着互联网的发展，生鲜电商发展也得到提升。