Newegg_is_Taking_Various_Measures_to_Help_Chinese_

T

he CES 2024 (International C onsu mer Elec t ron ic s Show) was held this January in Las Vegas, USA. Newegg

Commerce, Inc., a global well-known e-commerce platform for science and technology companies, officially collaborated with TikTok to report at the CES 2024 and introduced new representative products from high-quality Chinese tech brands to both on-site visitors and online followers via TikTok’s live streaming service, helping these tech products attract a lot of fans.

“At CES 2024 there were more than 4,300 exhibitors from all over the world, including about 1,100 Chinese enterprises, ref lecting the importance of Chinese companies in the global technology landscape. Technological products, which are a cornerstone of Newegg’s business, are one of the key product types in China’s manufacturing industry,” said Anthony Chow, CEO of Newegg Commerce, in an exclusive recent interview.

Embracing the opportunities brought about by AI with active innovations

CES is an event that indicates trends in the consumer electronics market, and the products exhibited at the CES 2024 that received the most attention were from sectors such as AI (Artificial Intelligence) large language models and related hardware, digital healthcare, and portable outdoor

By Audrey Guo

Newegg Is Taking Various Measures to Help Chinese Businesses Go Abroad Digitally

— Interview with Anthony Chow, CEO of Newegg Commerce

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energ y storage. Both traditional tech giants and emerging innovative companies showcased cutting-edge innovations in AI, sustainability, mobile technolog y and ensuring human safety.

“CES showed us a new trend in the consumer electronics market which is driven by diverse technologies and innovations. Consumer electronics products are constantly applying new technological innovations to meet the demand for more diversif ied usage scenarios,” Chow said.

As the technologies of social e-commerce, big model AI and so on are continuously evolving, Newegg Commerce is actively introducing AI and natural language processing t e c h n o l o g y i n t o c r o s s-b o r d e r e-commerce.

It was reported that in 2023, Newegg Commerce, with the aim of improving the user experience, integrated ChatGPT/NLP technology into its PC Builder, to carry out demand analysis and keyword extraction based on user text input, and then recommend customized hardware configurations. So far, this function that was built with AI

has generated2.97 million build lists,

with 44,3472 independent active users.

Newegg also launched an AI-driven

online shopping function, which uses

generative AI to sum up customer

reviews, highlight the advantages

and disadvantages of products and

simplify the decision-making process,

while helping consumers and sellers

eff iciently remain informed the

market feedback. In addition, it also

created Vivi (VTuber), an AI anchor

which will allow Newegg to interact

with consumers digitally, as well as

developing an intelligent tool of AI

Listing, which can automatically

generate descriptions, selling points,

advantages, and SEO (search engine

optimization) key words based on

product features, saving time and

increasing both sales and online

exposure.

“By taking full advantage of AI

and natural language processing

technology, we are improving the user

experience, marketing efficiency and

product exposure, and giving consumers

and sellers a new digital experience. In

the future, we will continue to work

hard to boost technological innovation

and digital transformation,” explained

Anthony Chow.

In recent years, Newegg Commerce

has actively promoted its brand and

services in innovative ways, such as

through social media, live-streaming

e-commerce and so on, and has begun to

provide advanced models and innovative

services on top of the already provided

goods. According to Anthony Chow, by

launching Newegg Live and Newegg

Now, Newegg Commerce became one

of the trailblazing e-commerce platforms

in North America that pioneered live

streaming and short videos.

Further, Newegg has utilized

TikT ok’s short video and live marketing

platform to gradually become an

important channel for tens of thousands

of Chinese sellers to do business in

North America.

Diversified layout helps sellers

efficiently expand into overseas

markets

Newegg Commerce has been

in the North American e-commerce

market for 22 years, can provide As the technologies of

social e-commerce, big

model AI and so on are

continuously evolving,

Newegg Commerce is

actively introducing AI

and natural language

processing technology

into cross-border

e-commerce.

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