UNIT7 A CHRISTMAS CAROL

They are shadows of what may happen in the future.
Charles Dickens’ works display his deep sympathy and love for the poor. In his time many people earned very low wages they could hardly live on. The rich only occupied themselves with making money, and had no eye for the needs and welfare of their workers. Opportunities to find wellpaid jobs were far from abundant.
2. 我猜，你明天是想放一天假吧？
You’ll want all day off tomorrow, I suppose?
3. 每年12月25日就要人家掏腰包，这不是好借口。
That’s a poor excuse for picking a man’s pocket every twenty-fifth of December!
5. 广告商必须使出浑身解数使消费者明白他们的 意图。接近消费者的最好机会是迎合他们的情感。 Advertisers must work hard to get their message across. The best chance to reach customers is to appeal to their emotions. 6. 掌握了一些事实和数据之后，顾客就能更好地 应付销售人员强有力的劝说。 Armed with facts and figures, customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.
9. 广告里所用的语言同普通语言是不同的。好的 广告常常使用能引起人们正面联想的词语。 The language used in ads differs from ordinary language. A good ad often uses words to which make people attach positive meanings. 10. 人们看广告的部分原因是想从中获取信息，还 有部分原因是广告很有意思。今天的广告经常一开 头就提出问题，或者提出一个谜团，目的是为了吸 引读者的注意力。 People read ads partly for information and partly because they are interesting. Today’s ads often start with a question, or a puzzle with the purpose of attracting the readers’ attention.
UNIT7 A CHRISTMAS CAROL
1. 有些公司不注意必要的安全措施和卫生条 件，保护为他们工作的工人。 Some companies do not care about the necessary safety measures or hygiene to protect the people working for them.
10. 每个队都要跑18-53英里的路程。分秒必 争呀。 Each team covered a distance of 18 to 53 miles. Every minute counted.
11. 安克雷奇的医生把药物用被子包起来扎紧。
The doctor in Anchorage wrapped the medicine in a quilt and tied it up. 12. 这对于那些曾经冒着生命危险去拯救别人 的人来说，都是一个永恒的纪念。
4. 剩下来的500英里就得靠两条腿来走了。
We were on our feet with another 500 miles to go.
5. 连着好几个星期，我们已经习惯了牛马遭 受酷热折磨，饥渴交加。 For many weeks we had been accustomed to seeing horses and oxen suffering from heat, thirst, and starvation. 6. 情况更糟了。好几英里，道路两旁都是成 排的死去的牲口和被遗弃的车辆。 Things got worse. For miles both sides of the road were lined with dead animals and abandoned wagons.
It is a memorial to all who risked their lives to save those of others.
Robinson Crusoe is a fine example of industry, common sense, hope and the will to go on and succeed. If Robinson had been the kind of person without trying, he would have had no chance of survival on the island where he was cast away after his ship had sunk.
UNIT6 GOING WEST
1.决定哪些东西带走， 哪些东西扔下， 这 是很不容易的。 It was not easy to decide what to take and what to leave behind.
2 地图上标明有水的地方被证实是咸水池塘， 不能饮用。 Water that was shown on the map proved to be salty and not drinkable.
7. 我们要警惕“隐藏信息”。
We must keep an eye out for “hidden information”. 8. 如果我们不能区辨真伪，就很容易成为 广告商的靶子。
If we can not distinguish between fiction and facts, we will become easy targets for ad makers.
9. 当发现安克雷奇一家医院备有大量疫苗， 约有30万个单位时，大家都松了一口气。 There was widespread relief when it was discovered that a hospital in Anchorage had a good supply of 300,000 units.
6. 好几千人缺乏基本的必需品，无数的人缺 乏基本舒适的生活条件。 Many thousands are in want of basic needs; hundreds of thousands are in want of basic comfort.
7. 我个人是无所谓的。这不关我的事。我的 事就够我忙乎的啦。 Personally, I don’t care. It’s not my business. My business occupies me constantly.
3. 牲畜都拖着疲惫的步子走，虚弱得已经拉 不动那么重的车子了。它们把舌头伸得老长， 急切地向要喝水。
The animals dragged their legs, too weak to pull their burden, and their tongues hung out in desperate need of water.
4. 许多事情能给我带来好处，而不是利益。 There are many things that do me good without bringing in profits. 5. 圣诞节是一年中唯一的人人不是唯独想到自己， 而是自由地敞开心扉去关心别人的时候。
Christmas is the only time when one does not only think of oneself, but when men and women open their hearts freely and think of other people.
7. 我筋疲力尽，只得跪在地上，四肢着地， 在沙地上爬行。 I was so weak and tired that I got onto my knees and started moving across the sands on all fours.
8. 如果不治疗，就会产生一种剧烈的毒素， 使病人死亡。 If untreated, it would produce a powerful poison that would kill the patE MESSAGE
1. 广告业是一门高度发展的产业。广播、电视和 其它媒体越广告业同步发展。
Advertising is a highly developed industry. The development of radio, television and other media has gone hand in hand with the development of advertising. 2. 人们对广告的反应是不同的。
8. 说简单点，因为到关门的时间了。
Make it short, because it’s time to close up.
9.我们的关系可以追忆到我们过苦日子的时候， 那时候我们安于贫困。 Our bond dates back to the time when we were both poor and content to be so. 10. 这些都是将来可能发生的事情的影子。
People react to advertisements in different ways.
3. 批评者指责公司滥用广告误导我们。
Critics accuse companies of using ads to mislead us.
4. 把一个商品品牌的名字告诉潜在的消费者，并 把这种产品同消费者的需要联系起来，公司就可能 影响消费者作出选择。 By introducing a brand name to potential customers, and by associating the product with the customer’s needs, companies are able to influence the choices customers make.