商务英语与跨文化沟通培训ppt课程

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Fundamentals of Business English
Grammar
Basic presence structure, tensions, and verb forms
Vocabulary
Common business terms and phrases
Greeting and introductions
Course duration
Interactive teaching is conducted through various forms such as explanation, case analysis, role-playing, and group discussions.
Teaching methods
Participants are taught strategies for establishing trust through consistency, reliability, and best communication
01
02
03
04
05
Summary and Outlook
Understanding communication differences and coping strategies in different cultural backgrounds
Key cultural differences in communication styles, decision making processes, and business etiquette are highlighted
Lessons learned focus on the need for cultural awareness and sensitivity in business deals
Contracts and legal documents
Properly translating and understanding legal language
Marketing and advertising
Targeting different markets and adapting messaging to fit local culture
Details
A Brazilian and Indian company work together on a major project, covering initial skimming and mistrust
Key factors in building trust, such as reliability, honesty, and respect, are emphasized
Summary: This case demonstrates how conflict can arise in international business relationships and the strategies for effective conflict management
Details
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A German and French company experience a dispute over a joint venture agreement
Cultural differences in conflict resolution styles lead to misunderstandings and escalation of the conflict
Telephone etiquette
Business meetings and presentations
Letters, emails, and memories
Formal and informational business writing styles
Dining etiquette
Gifts and entertainment
Improving adaptability and coping skills in cross-cultural communication
Master the basic language and communication skills of Business English
5 weeks in total, 2 courses per week, each lasting 2 hours.
Customer service
Speaking clearly and politely to guests, handling complaints, and creating a positive experience
Actual case analysis
Summary: This case study explores how cultural differences can affect business deals and the importance of understanding these differences for successful cross cultural communication
Participants are taught techniques for de escalating the conflict, understanding the other party's perspective, and finding common ground
01
02
03
04
05
Summary: This n cross cultural business relationships and how it can be established and nurtured
Evaluate through classroom performance, group projects, and final exams.
Course evaluation
Through the study of this course, students will be able to better adapt to the international business environment, improve cross-cultural communication skills, and lay a solid foundation for their future career development.
Business English application scenarios
Understanding global business culture
Navigating cultural differences to build successful business relationships
Culture shock: Adjusting to different cultural norms, values, and behaviors can be overwhelming and lead to communication breakdowns
Language proficiency: Proficient use of the local language, including vocabulary, grammar, and promotion, is essential for effective communication
Miscellaneous presentation of cultures, financial expressions, and body language: Body language, financial expressions, and other non-verbal cues can have different means in different cultures
Business English and Cross Cultural Communication Training PowerPoint Course
汇报人:可编辑
2023-12-24
目录
Fundamentals of Business EnglishCross cultural communication skillsBusiness English application scenariosActual case analysisSummary and Outlook
International business etiquette
Cross cultural communication skills
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Details
A US company enters into a business partnership with a Chinese company, but cultural misunderstandings lead to conflict and loss of opportunity
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