2019教育人教版高中英语选修9课件：Unit 5 Inside advertising Reading共37张PPT数学

5. “Speeding” and “How fast am I going”? A. Both of these advertisements have the
same purpose. What do both advertisements want people to do? They want people to stop speeding.
B. The advertisement says that when you buy two, they will give you two more at no extra cost. Does this mean the advertiser will lose money on the sale?
C. Do you think the message is true? Give reasons. This message is not true because just wearing a certain brand of shoes won’t make you exciting, popular or have fun — it takes much more effort than that.
4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer.
5. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
advertisement made for? Young people who like sports, the latest fashions and like to be part of a group.
B. What message does the advertisement give? If you wear our shoes you’ll have an exciting life, and be popular and have fun.
B. What is the purpose of this advertisement? To encourage people to use water wisely and to save water where they can.
2. Super Shooze A. What group of people is the
_Id__en__ti_fy__ the target: Having How identified the target group, to researchers _f_i_n_d_o_u_t_ as much as make possible about those in the target
II. Read the text carefully and fill in the blanks.
An advertisement is a(n) Definition _m__e_s_sa_g_e_ or announcement
that _i_n_fo_r_m__s_ or influences people by using words, pictures, music or film.
B. Both ads target a certain group of people. Who are they? Drivers.
C. If you were a driver, which advertisement would have most effect on you? Why? (Students give their own answers.)
group.
Appeal to the target: Appeal to targets’ _h_o_p_e_s__a_n_d_d_r_e_a_m__s_ or their emotions.
Use a suitable __m_e_d_i_u_m__: Advertisers consider which media are most _a_p__p_r_o_p_r_ia_t_e_ for their product and which their target audience is most _l_ik__el_y__to__ see or hear, as well as the cost.
4. Environment
A. What does this advertisement encourage you to think? It encourages us to think of the sky, air and our environment and about how the environment is being spoiled.
3. Refresh water
A. Why are the first two lines written bigger than the rest of the advertisement? These lines appear bigger so that they are the first thing people notice about the advertisement.
HOW ADVERTISING WORKS
Scan the headings of each section and get a general understanding of the text.
Sum up the main idea of each section.
Section I (para.1) Introduction Section II What is an advertisement? (para. 2) Section III How do advertisers make (para. 3-7) effective advertisements? Section IV How effective are (para. 8-9) advertisements?
1. Who advertises? Businesses, individuals, organizations and associations.
2. Why do they advertise? They want to sell something or to inform or educate the public.
I. Read the text and try to answer the following questions.
1. Who advertises? 2. Why do they advertise? 3. Where do they advertise? 4. How do they decide where to advertise? 5. Does advertising work?
B. What do you think causes air pollution? Human beings cause air pollution by burning fossil fuels, such as gas, oil, coal, etc by using some modern machines, transportation vehicles and also by manufacturing modern products.
As explained in B, they are not really getting anything for free because the advertiser puts a price on the product that the consumer buys that will cover the cost of the “free” one.
1. Do you like McDonald’s better than KFC because of the advertisement?
In newspapers
Everywhere
On billboards
In magazine
Advertisements
WHERE?
At the airport
3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places).
Look at the pictures on page 42-43 and discuss the questions about the advertisements.
1. Water A. What is the most common name for H2O?
Why did they call it H2O? H2O = water. H2O has been used instead of the word “water”, because it rhymes with “slow”. Rhymes (often called jingles) attract attention and are easily remembered.
C. How else can advertisers make people more aware of our fragile environment? Tell people more and help them to be more aware of the importance of protecting our environment.
No, the advertiser will have worked out a price that will still give him a profit even if he is giving away two bottles free. The advertiser also benefits by selling more bottles than he would have if he hadn’t offered the free bottles.
C. Why do advertisers often use the “Buy one get one free” message? People love a bargain, so they are attracted to free offers and are more likely to buy the product if they think they are getting something for free.
On TV
At the cinema
On buses
On the radio In train stations
Compare advertisements
Compare ths easier for you to remember? Why?