《电子商务英语》教学课件—Unit 3
电子商务英语unit3
February 19, 2014
11
Text Analysis
E-Marketplaces [3]. Electronic marketplaces, also known as B2B exchanges, provide common virtual environments for both sellers and buyers. Electronic marketplaces may be horizontal (e.g., ), offering a wide range of products of different industries. They may be vertical, focusing on a certain industry or industry segment. In electronic marketplaces, sellers and buyers can negotiate, submit bids, place an order and finish the execution online or offline. (译文) [4] is one of the most popular B2B Web sites in the world, operating the largest electronic marketplace for both international trade and domestic trade in China.
2
Warm-up Please read the following categories on the homepage of , and answer the following questions:
商务英语视听说PPT-Unit Three-On the Phone
The correct order is ______________________________.
Dalian University of Foreign Languages
Listening Practice
Listen to the dialogue and complete the following message note. Then please exchange it with your neighbor.
1.
2. Just stay at home and get some rest. See you on Friday. Hello, Mr. Smith? Thank you. I will see you then. I am afraid I am going to be off sick today. I have got a bad cold. I hope you don’t mind. Yes. Who is calling? Hi, Mary. What is up? It’s Mary Murphy.
To:_______________ Date: 29th January
Time:10:00 a.m.
Message Note
From:________________________________________ Company :____________________________________ Telephone:_____________________________________ Message:_______________________________________ ________________________________________ ________________________________________ Taken by:________________________________________
商务英语教学chapter3PPT课件
Reading and writing skills
• 推断作者意图：学生应通过阅读理解作者的意图和观点， 培养批判性思维能力。
Reading and writing skills
规范格式
学生应了解商务英语写作 的规范格式和要求，如邮 件、报告、提案等。
准确表达
学生应能够用准确、专业 的英语表达自己的观点和 信息，避免语法和拼写错 误。
条理清晰
学生应学会组织文章结构， 使内容条理清晰、逻辑严 密。
Cross cultural Communication in Business English
跨文化意识
尊重文化差异：学生应学会尊重文化差异，避免因文化 误解而引起的冲突和误解。
With the development of cross-border e-commerce, Business English has also been widely used in online business transactions. It is not only a language tool for communication, but also a necessary skill for modern businessmen.
communicate and conduct business.
The Definition and Characteristics of Business English
Business English is a specialized variety of English used in international business and trade activities. It is a bridge between different cultures and industries, and is characterized by accurate language, formal style, and practical application.
商务职场英语Unit_3PPT课件
products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.
电子商务英语3
Lesson Three
1. Commonly-used Closing Sentences 常用的结束语句
在书信正文的末尾，常常表达盼回信、表祝愿和 代问或嘱笔问候等意思，这种意思可以用句子表示， 也可以用短语表示。用句子表示时，末尾用“.”； 用短语表示时，末尾用“，”。
(1) 表达盼回信的句子或短语 I hope to hear from you soon. Hoping to hear from you soon, Awaiting your early reply, Your kind early reply will be appreciated.
Lesson Three
据追踪网络犯罪的咨询人员提供的 信息，经济环境的恶化、网络空间上 流动财富的日益增多，以及网络犯罪 相对容易，造成每年数十亿，至少也 有数百万美元从全球各个企业中被技 术娴熟的窃贼和普通员工窃走。 句子中 Spurred by… 引起一个分词 短语做状语，表示原因。
Lesson Three
Lesson Three Sentence Explanations
Spurred by a tightening economy, the increasing riches flowing through cyberspace and the relative ease of such crimes, technically skilled thieves and rank-and-file employees are stealing millions if not billions of dollars a year from businesses around the world, according to consultants who track cybercrime.
机工电子商务英语u3
Unit 3 Text ANew Wordsnetwork [ ]n.网络printer [ ]n.打印机exchange [ ]vt.&n.交换，调换，兑换，交流，交易file [ ]n.文件，档案vt.把...归档cable [ ]n.电缆satellite [ ]n.卫星，人造卫星infrared [ ]adj.红外线的n.红外线beam [ ]n.光束，电波v.播送configuration [ ]n.配置，构造，结构，外形designate [ ]v.指定，指派control [ ]vt.控制，支配，管理，操纵n.控制，支配，管理，调节，抑制，控制器，调节装置attach [ ]vt.加上，连上，附上workstation [ ]n.工作站connect [ ]v.连接，相连，联合additional [ ]adj.另外的，附加的，额外的card [ ]n.卡，插卡uplink [ ]n.向上传输，上行线，卫星上行链路multiplexer [ ]n.多路(复用)器transfer [ ]n.&v.传输，传递，转移copy [ ]n.副本，拷贝，摹仿v.复制，拷贝available [ ]adj.可用到的，可利用的，有用的program [ ]n.程序inhibit [ ]vt.禁止，阻止，抑制，约束Unit 3 What Is a Computer Network[ ]n.密码，口令directory [ ]n.目录restrict [ ]vt.限制，约束，限定access [ ]n.访问，通路，入门vt.存取，接近load [ ]n.负荷，装载量，工作量，负载，加载vt.装载，装填，使担负track [ ]v.跟踪，追踪n.轨迹，跟踪，路，磁轨，途径modem [ ]n.调制解调器scanner [ ]n.扫描仪peripheral [ ]adj.外围的n.外围设备media [ ]n.媒体cooperative [ ]adj.合作的，协作的，共同的document [ ]n.公文，文件，文档，档案locate [ ]vt.位于，查找...的地点，使...坐落于v.定位，位于simultaneously [ ]adv.同时地susceptible [ ]adj.易受影响的failure [ ]n.故障，失败，缺乏，失灵inconvenience [ ]n.麻烦，不方便之处Text BNew Wordsnumber [ ] v.总计，计有backbone [ ] n.脊椎，中枢，骨干，支柱suite [ ] n.套，组client [ ] n.客户机，顾客，委托人remote [ ]adj.远程的，遥远的local [ ]adj.当地的，局部的-55-Unit 3 What Is a Computer Network-56- [ ] vt.安装multimedia [ ]n.多媒体adj.多媒体的retrieve [ ]v.检索，重新得到n.找回hypertext [ ]n.超文本environment [ ]n.环境separate [ ]adj.分开的，分离的，个别的，单独的v.分开，隔离，分散，分别video [ ]n.电视，录像，视频adj.电视的，视频的，录像的tag [ ]n.标识，标签，标记符font [ ]n.字体，字形italic [ ]adj.斜体的n.斜体字，斜体bold [ ]n.粗体founder [ ]n.创始人，奠基人array [ ]n.排列，大批，数组dynamical [ ]adv.动态地flux [ ]n.不断变动，流动message [ ]n.消息，通讯，讯息recipient [ ]n.接受者chat [ ]v.聊天，闲谈，非正式的谈话n.聊天session [ ]n.对话期，一段时间port [ ]n.端口migrate [ ]vi.移动，移往vt.使移居，使移植anonymous [ ]adj.匿名的site [ ]n.站点，网站suffice [ ]vi.足够，有能力vt.使满足participate [ ]vi.参与，参加，分享，分担command [ ]n.命令，掌握Unit 3 What Is a Computer Networkv.命令，支配download [ ]n.下载newsgroups [ ]n.新闻组recreational [ ]adj.休养的，娱乐的channel [ ]n.通道，信道，频道-57-。
重大社2023《跨境电子商务英语》教学课件Lesson 3
2023/12/2
跨境电子商务英语
Words & Expressions
Words
(6)impetus: a force that moves something along (动力) e.g: Children need an impetus to study. The treaty gave a fresh impetus to trade. (7)a flood of: an overwhelming(巨大的) number or amount of e.g: a flood of request He received a flood of letters from the constituents.
2023/12/2
跨境电子商务英语
Words & Expressions
Expressions
3. EDI enjoys advantages and tremendous strength in decreasing enormously the intensity, mistakes and cost to make and handle documents on the one hand, and in improving efficiency to a large extent on the other hand.
Analysis: EDI enjoys advantages and tremendous strength in decreasing enormously the intensity, mistakes and cost to make and handle documents on the one hand, and in improving efficiency to a large extent on the other hand.
00888 电子商务英语课文 Unit 3
Text a10 tips to Build, Manage and Profit from an e-commerce website (part 1)The customers need to be wooed by the unique customer experience that will bring them back, and have them sing your praise to their friends, spreading your name. This may seem like a tall order, but isn’t. Listed here are the top ten tips to build, manage and profit from your e-commerce website. Follow them and see the benefits for yourself.anize your catalog around product categoriesMany sites either provide a long list of products or lump them behind a search button, making it difficult to find them. Arrange your products into logical categories and subcategories, but do not overdo it. Research says it that most people get overwhelmed with more than 7 categories. The customer must be able to easily search any product without help.Your product should have a clear and high-quality picture, short and detailed specifications. If necessary add video or pictures of different viewpoints (top angle, side view) along with the product specification.2.Provide multiple payment optionsKeep all kinds of payment options available to your customers. Not everyone feels comfortable buying through a credit card, or has one. Allow for debit cards, fax, telephone, sail mail, paper and electronic cheques.And sign up for fraud checking facility, without which you could easily end up losing entire day’s sales within minutes. Providea currency converter if you offer products or payment in other currencies.Including a telephone number for customer support on the order is a must. It gives the buyers some extra feelings of security that they can always talk to a live person if anything goes wrong in the buying process.3.List out clearly outlined policiesPrivacy:Make your privacy policy public. Keep it in a prominent place, and link it to the home, products and checkout pages, so that customers who are wary of providing personal and credit card details feel comforted. Tell them if you plan to shave their email address with others, or plan to send in promotional mail or newsletters.further, allow them to unsubscribe or opt-out of such email if they want to .never sell the customer’s personal particulars unless they have agreed, as this is a sure way to lose credibility doubly fast.Security:if you plan to collect sensitive information from your customers, you should use security systems like SSL (secure socket layer). This guarantees that the data provided by your customer will not fall into the hand or a malicious hacker while transferring from his computer to the web server.This also will reassure your customers that you are truly concerned about the security of their personal information.Term and conditions:Write clearly and prominently all the sales and after-sales support terms so as to avoid confusion. The internet is worldwide, and your customer can come from anycountry. List your shipping and handling costs upfront, and be ready to ship anywhere on the Earth. Publish your returns policy, support hours, and even the approximate time taken to deliver the goods.Send a confirmation note thanking the customer, and listing all the products, prices and key terms of the purchase in an email. Keep the customer updated of the order status at all times by email or by providing a link your shopping page where they can check the status of their order anytime.4.Build a newsletter around your productsTo snag new customers and keep the old ones remembering you vividly, seriously plan to launch a newsletter, and send it to all prospects and customers on a regular basis. Apart from the credibility of being a serious player in the market, you dazzle them with your commitment by releasing the newsletter on fixed days –like 15th of every month, or every Monday.You can also show your expertise in your field by writing regular, in-depth articles, covering the latest trends in the industry, and reviews of new products. Your customers, distributors, and partners will start to eagerly await your newsletter. Sprinkle your promotions and products in between the contents of the newsletter, and be ready to receive an increase in web traffic and order bookings every time you send out the newsletter.5.Let customers gift your productsallow people to gift your products to their friends and loved ones. Provide free gift wrapping, a personalized message or a free gift for the purchaser. Allow them to create wish lists that they may use to buy later.These small things do matter and act as freebies that your competitor may not have. Although these are fast becoming standard features, make sure you don’t end up with the dumb ones who haven’t figured this simple technique out yet.一个电子商务网站的建立，管理和利润的10个技巧（1部分）客户需要拉拢的独特的客户体验，将让他们回来，让他们唱你的赞美自己的朋友，传播你的名字。
电子商务英语教学课件Unit 3 Internet and World Wide Web
World Wide Web
New words
extraordinary a. 非常的， 特别的 format n. 设计， 版式 graphic a. 生动的， 图表的 invention n. 发明 organization n. 机构， 组织 protocol n. 草案， 协议， 礼仪 v. 拟定议定书 specify v. 明确说明， 叙述， 指定， 详细说明 track n. 小路， 跑道， 轨道， 踪迹 v. 跟踪， 追踪
What is Internet?
New words
enhance v. 提高， 增强 client n. 客户， 当事人 hypertext n. 超文本 access n. 接近， 进入 integration n. 综合， 一体化 facility n. 设备， 工具， 便利 competition n. 比赛， 竞争
Web and E-commerce
New words
forge n. 熔炉， 铁工厂v. 打制， 想出， 伪造 intranets n. 企业网， 专用网 launch n.汽艇v. 下水，发射，开始，升天 opportunity n. 机会， 时机 promotion n. 促进， 提升， 推广 provision n. 规定， 条款， 准备， 食物， 供应品 significant a. 有意义的， 相当数量的， 意味深长的， 重要的， 重大的 software n. 软件 strategy n. 战略， 策略 thematic a. 题目的， 主题的， 主旋律的
网络是信息技术（IT）行业中最具活力的力量，因为它已经带来了日益 强大和经济实惠的技术，这样的技术允许越来越多的人使用IT，同时它 也提供了许多商业应用的基础 成为一个令人难以置信的灵活和准确的传 递数字信息的方式。
《跨境电子商务英语》教学课件(共8单元)Unit 3
C
教学目标
1.Master how to describe an e-commerce store; 2.Understand how to select appropriate products for an ecommerce store; 3. Master how to describe the products in the e-commerce store; 4. Understand how to price the products to sell in the ecommerce store.
Warming-up Activities
Conversation
Listen to the conversation. Then practice with your partner. A: Vince, I’ve heard that you open an E-commerce store on AliExpress. B: Yes. You know I major in business English. I find that I’m interested in CBEC and with the help of my parents, I start my own store. A: Sounds great! I’m wondering if I can have a look at your E-commerce store. B: Of course. I haven’t finished the store description yet. You know it’s not an easy task. A: Yes, maybe we can discuss together. You know I’ve been working in this field since graduation. B: Wow, great. I want to choose baby products as my business scope.
商务英语阅读第3册课件Unit3ProductQuality
Words & Expressions
sophisticated adj. a sophisticated machine, system, method etc is very cleverly designed and very advanced and often works in a complicated way （机器、系统、方法等）精密的；高级的，尖端的；复杂的 It includes a sophisticated plug-in solution that turns it into a true development platform. 它包含成熟的插件解决ybees use one of the most sophisticated communication systems of any insect. 蜜蜂所使用的交流系统是昆虫中最复杂的之一。
*
Words & Expressions
surpass vt. to be better or greater than someone or something 超过；胜过 The unemployment rate will probably surpass 10 percent this year and remain above 9 percent well into next year. 失业率将有可能在今年超过10%，并在明年保持在9%以上。 There the people-made pollutants increasingly surpass the ability of air and water to dilute the contaminants to safe levels. 在那里，人为的污染物质日益超越了空气和水将污染物分解稀释到安全水平的能力。
商务英语课程课件Unit 3 Business Calls
WAYS OF ANSWERING THE TELEPHONE IN A COMPANY
- Good morning/afternoon! Golden Star International (=company name).
- Hello, Sales Department (= name of department). - Peter Johnson (=name of manager in own office).
- Make sure you sound POLITE and AGREEABLE. - Make sure your call is BRIEF. - Make sure that you sound EFFICIENT—your firm’s image
may be at stake, even if you’re just taking a message.
hand with departments, names , extension numbers and specific job titles.
- Always CONFIRM that you have (or have not) understood each point
that’s been made.
2. Read the passage (3.3) and answer the following questions:
1. Why is the telephone considered to be one of the most powerful, efficient and cost-effective business tools you have at your disposal? Practicing good business telephone skills helps encourage clear lines of communication, build rapport and avoid misunderstandings. 2. Which do you think are the five most important tips? (Open) 3. Which of the tips do you disagree with? Why? (Open) 4. Which of the tips do you already follow when making or receiving call in English? (Open) 5. Which of the points do you feel least confident about if you’re using English on the phone? (Open) 6. What aspects of telephoning in English can be improved by more practice? Almost all the aspects can be improved by more practice. 7. Can you add more tips as advice when making business calls? (Open)
人邮电子商务英语PPT u3[31页]
![人邮电子商务英语PPT u3[31页]](https://img.taocdn.com/s3/m/736680a0336c1eb91a375df2.png)
讲解
本句中，where businesses /companies and consumers interact electronically or digitally in some way是一个定语从句， 修饰和限定the emerging commerce model。in some way的意思 是“以某种方式”，refer to的意思是“涉及，与…有关；应用, 适 用”。
New Words
cancel wir eless
[
]
[
]
cable pa ging
[]
[
]
vt.取消，删去 a dj .无线的 n.无线电 n.电缆 n.电话簿
Phrases
r efer to commerce model conver t … into pr esentation of the goods be r estricted to technology platfor m a collection of participate in in contrast r ely on vir tual stor e
讲解
本句中，Its mission是主语，Its指’s，to simplify the lives of Internet users是动词不定式短语作表语，与 is一起作谓语。by creating functional, interactive services that will make their lives easier and better是介词短语，作方式状语。 在该方式状语中，that will make their lives easier and better是一 个定语从句，修饰和限定functional, interactive services。
电子商务英语课件3
• After-sales support —— The Internet allows delivery of after-sales service to customers through the use of E-mail, search-engines, and bulletin boards. Companies are developing knowledgebased systems so that they can find the answers to essential questions in a prompt and real-time manner.
• It explains various kinds of ecommunities, how organizations reach their business and consumer value through Web initiatives, and famous B2C business model dynamics —— pure play, and brickand-mortar.
• Famous examples include companies such as Dell and Cisco that reach such business values at a cost that is fraction to that of a human-based system.
• Interactivity —— Users are provided with automated feedback which is not Just a quick response, but also a highly involving characteristic of the Web platform.
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seller/exporter
buyer/importer
Germany
China
Warm-up Questions:
2. How can a buyer find out about manufacturers and their goods?
Some possible ways to find out about manufacturers and their goods:
B. embroidery D. business class F. booth H. fare J. cash
Vocabulary
1. clerk 4. discount
2. cash
3. garments
5. economy class
6. booth
7. credit card
8. catalogue
Learning Objectives
In this unit, you’ll ➢ learn to make the airline reservation by phone. ➢ learn to negotiate in a trade fair. ➢ learn the basic processes in international business. ➢ learn how to write an offer and a counter-offer.
√
Book the ticket beforehand in the busy season
√
Making Air Ticket Reservation
• What information should you give the reservation clerk or travel agent when making airline reservation?
item [ˈaɪtəm]
报价 (一件)衣服 (品质、程度)优良的 有吸引力的 预定 名气, 名声, 名誉 试验的；试用的 航空公司； 航空线 (价格等)有竞争力的 （一件）商品 经济 收到；接收 定期集市；博览会
Sample Dialogue 1 Making Air Ticket Reservation
• Receptionist: Hello? Delta Airlines. May I helm_a_k_e__a_r_e_s_e_rv_a_t_io_nto Guangzhou,
please. • Receptionist: Where are you flying from and when do you travel,
catalogue internet fair
newspaper
advertisement
Warm-up Questions:
3. What are the main things discussed in a business negotiation?
• quality • quantity • price • packaging • delivering • terms of payment • ……
9. embroidery
Workplace Listening and Speaking
Match the word with its meaning.
fair [fair] airline ['ɛəlain] reservation [rezə'veiʃən] economy [i'kɔnəmi] quotation [kwəu'teiʃən] competitive [kəm'petitiv] garment [''gɑ:mənt] superior [su:'piəriə] reputation [.repju'teiʃən] trial ['traiəl] receipt [ri'si:t] attractive [ə'træktiv]
Making Air Ticket Reservation
• Name of the passenger • Gender • Nationality • Passport number • Time of the travelling • Destination • ……
Making Air Ticket Reservation
Contents
◇Warm-up ◇ Vocabulary ◇ Listening Practice ◇ Role-play ◇ Communicative Task
Warm-up Questions:
1. What are the two parties involved in the international trade?
• Look at the list. Check whether you think each action is acceptable or unacceptable.
Making Air Ticket Reservation
Book return tickets when you have a fixed timetable
Vocabulary
• The following terms are important in understanding this unit. Try to figure out what they are. Exchange your ideas with your partner.
A. catalogue C. blouse E. credit card G. economy class I. discount
√
Buy the first class tickets for your clients every time
×
Try to take the connecting flight when you are in a hurry
×
Buy a discount ticket through the Internet