旅游主题英语1ppt课件

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旅游英语课件Unit 1 Travel and Tourism

Section A Passage Reading
Teodation [ ə,kɔmə'deiʃən ] n. 住处，膳宿 destination [ ,desti'neiʃən ] n. 目的地，终点 attraction [ ə'trækʃən ] n. 吸引，吸引人的事物 schedule [ 'ʃədju:əl, 'skedʒu:əl] n. 时间表 alternatively [ ɔ:l‘tə:nətivli ] adv. 非此即彼地 category [ 'kæ tiɡəri ] n. 种类，范畴 commercial [ kə'mə:ʃəl ] adj.商业的 be subdivided into 被再分为，被细分为
Section A Passage Reading
Text B Independent Travel
Background Information: 2. 旅行社经营方式：目前投资旅行社有两种方式：一种是自己投资申办新的旅行社；另一种就是加盟大的品牌旅行社。两者需要的条件和收益回报各不相同。自己投资创办旅行社相对门槛较高，适合本身就懂行的人或有业务来源的人。目前旅行社分为国内社和国际社两种。申办国内社只要是某地常住户口居民就可以直接向该地旅游委员会申办；国际社则需要国家旅游局审批，一般需要有国内社的资历，并有良好的经营业绩才会被批准。
Section A Passage Reading
Text A Travel Agency
Background Information: 3. 美国汽车租赁在美国旅行最自由的方式就是自驾游。美国发达的公路网可以带您走遍全美。美国三大汽车租赁公司分别为：Enterprise, Hertz, and National Car Rental. 首屈一指的是Enterprise公司，它成立于1957年，在全球机场、市区等地点设立了6000个服务站点，在美国，加拿大，英国，爱尔兰和德国的各大机场设立服务站点，为全球知名的汽车租赁公司。

旅游英语ppt课件图片

During the travel process, you should take good care of your belongings to avoid loss or theft.
Pay attention to payment security
When using payment tools, pay attention to the surrounding environment to avoid disclosing personal information or passwords.
Leisure activities
01
Introduce various leisure activities such as SPA, massage, gym, etc., and provide English expressions.
Entertainment programs
02
Provide English entertainment program recommendations, such as concerts, dramas, movies, etc., to help learners enrich their travel life.
Detailed description
Natural scenery is one of the important attractions of tourism, such as magnificent mountains and rivers, clear lakes, beautiful beaches, and dense forests. These natural landscapes not only provide beautiful scenery, but also provide tourists with opportunities to get close to nature and experience its wonders and beauty.

关于旅游的英语PPT课件

你会发现简朴生活才是更好的生活。没有电话、电子邮件、电视，没有工作、行程、账单；只有你自己，你周围的环境和你的心灵。多么完美。
4. Become Street Smart（学会见机行事）
You might already be book smart but add street smart to your persona then there’s no stopping you; it’s a killer combination. Travelling teaches you many of life’s lessons and you will gain pearls of wisdom along your journey; from being able to barter, to knowing when you are trying to be conned, there are many things new places can teach you. 你可能很会读书，但要是再能有一些生存智慧，那就是完美的组合，你将无往不胜。旅行会教给你生活中的许多经验教训，你一边旅行一边采集智慧之珠；从讨价还价到不受人蒙骗，每到一个新地方，你必然会有新斩获。
当没有人能告诉你该怎么做，你将更多地感受自由。你就是老板。你决定要去的地方，决定要做什么，决定要待多久。
3. Simplicity（返璞归真）
You will discover how much better life can be when you live it simply. No phone, email, TV, job, schedule, bills to pay; just you, your surroundings and your mind. Perfection.

有关旅游的英语课件共22页PPT资料

Delicious Food
The second station Let’s go to Paris by
plane!
Paris
Paris is the capital of France and is one of the liveliest cities in Europe. It is such a beautiful place that many people would like to visit it some day and I am of of them.It doesn’t have any beaches or mountains,but there are still many things to do there.For example,it has some fantastic sights,iuculding the Eiffel Tower and Paris Disneyland.
The first station
Let’s go to go to The West Lake!
Melting Snow at Broken Bridge
Spring Dawn at Sudi Causeway
Sunset Glow over Leifeng Hill
Thanks for watching!
Baguette(法式长棍面包) is the most sweet food in Paris.For many people, nothing is better than a fresh baguette!And it is very easy to make a baguette,just need four things:water, flour, salt and yeast(酵母）.It is light. And the more you eat,the more delicious it is.

旅游专业英语教学课件unit 1 How to Give theTourists a Good Impression

places to visit. （10）China Youth TrTavraevl/eTlour Service is very famous in China.
3. Translate the following sentences into English with the words given in the brackets.
in front of the guests for the first time?
Vocabulary Study
1. Find the answers of the following words or phrases from the Chinese given below, then compare the answers with your partner.
（3）他的热情服务给我们留下很深的印象。（enthusiastic） His enthusiastic service gave us a very deep impression.
（4）请随时跟我们保持联系（keep in contact with） Please keep in contact with us at any time.
F 中国康辉旅行社 G 转交 H 担任……角色；起……作用
I 行李提取处
J 停车场 K 全陪 L 旅游团
E 地陪
2. Choose the correct word underlined in each sentence.
（1）We received enthuseiansthtiucs/eianstthiucsiasm service at the restaurant which made us very satisfied. （2）Tom is full of humohrouumso/huurmour that we laugh all the time when we stay with him. （3）I will tell him when he arriavrersiv/aersrival home. （4）He is a very conscidoenrsaitdee/craotnesider friend and we don’t have to worry about anything. （5）Please hand this parcel ouot/voevrer to my brother. （6）Please keep in contaccotn/ctaocnttract with us. （7）How many pieces of luggaluggeg/lauggegages do you have? （8）Sometimes we do a lot of sightseseiginhgts/seiegihntgseeings on holiday. （9）A local gnuaitdioe/nnaaltgiounidaleguide refers to the person who accompanies tourists to the other

关于旅游的英语ppt课件

Some photoes taken in the shops.
Xiame16n
Travel Journal——Shops
Some photoes taken in the shops.
These postcards and bookmarks are all made by wood.
Xiame17n
Travel Journal——Shops
Some photoes taken in the street
These structure is of western style.
Xiame18n
Travel Journal——Shops
Some photoes taken in the street
Xiamen 3
Gulangyu Island
Add your word
4n
Gulangyu Island
• an island of Xiamen,surrounded by the blue sea. • a garden on the water. • by ship. • the island of music. • Sunshine Rock • Xiamen Museum • a fairyland in the world.
Nola and Jerzy Pita 诺拉和皮埃诺
Nola and Jerzy Pita are the name of the two cats
Xiame12n
Travel Journal——Shops
Letters to Juilet--写给朱丽叶的信
You can make ceramic cats by yourself in this shop.

旅游英语(课堂PPT)

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三、教学设计
设计理念
设计思路
以行业为依托，面向岗位定向培养。以岗位工作综合能力培养为核心。
以实际岗位需求为依据，进行语言实践能力培养。构建 TLSP教学模
式。
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TLSP教学模式
Task
Listening
Speaking
Practising
接团带团送团善后工作
校内语音室多媒体教室课堂教学
20
六．课外活动与教学成果
课外活动
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六．课外活动与教学成果
22
六．课外活动与教学成果
23
六．课外活动与教学成果
24
六．课外活动与教学成果
25
Thank You!
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地位：
《旅游英语》在
整个旅游管理专
课
业课程体系中起着重要的作用，
程
是从事旅游业服
地
务工作的一门必
修课。
位
以工作过程为导向组织教学过程，阐述了导游人员岗位所贯穿的一系列工作，主要包括接团、带团、送团及善后工作，为培养本专业学生综合职业能力打好基础。
4
A、与旅游管理专业关系
作用：
通过旅游英语课程的学习
7
2、课程内容
经过深入行业企业调研，确定本课程的教学内容是根据旅游管理专业学生主要就业岗位所需要的英语听说知识和能力而设置的。
课程内容
课程教学内容设计中心思想： “工学结合”，教学内容紧紧围绕未来工作岗位的需要。因此，本课程根据导游工作过程确定教学内容。
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2、课程内容
校内课堂口语训练情景模拟角色扮演
校内实训室校外实训综合实训定岗实习

travel 旅行全英文PPT

人生至少要有两次冲动，一为奋不顾身的爱情，一为说走就走的旅行。当你下定决心准备出发时，最困难的时刻就已经过去了。那么，出发吧。-- Lonely Planet创始人托尼.惠勒
Impression
• Three wheelers Tea pluckers
Sights
World's End This is the only national park in Sri Lanka where visitors are permitted to walk on their own (on designated trails only). The walk to World’s End is 4km, but the trail loops back to Baker’s Falls (2km) and continues back to the entrance (another 3.5km). The round trip is 9.5km and takes three hours.
• Port Louis is the capital and chief port of Mauritius. It is on the northwest coast of Mauritius Island. • The port was built in 1735 by a French governor and named after King Louis Xiv(14) • There are many colonial( [kəˈləunjəl]) buildings
Activities
• Warm Water Diving
River Rafting Tubing

旅游英语课件-Tourism

Unit1 What is Tourism?When we think of tourism; we think primarily of people who are visiting a particular place for sightseeing, visiting friends and relatives, taking a vacation, and having a good time. They may spend their leisure time engaging in various sports, sunbathing, talking, singing, taking rides, touring, reading, or simply enjoying the environment. If we consider the subject further, we may include in our definition of tourism people who are participating in a convention, a business conference, or some other kind of business or professional activity, as well as those who are taking a study tour under an expert guide or doing some kind of scientific research or study.These visitors use all forms of transportation, from hiking in a wilderness park to flying in a jet to an exciting city. Transportation can include taking a chairlift up a Colorado mountainside or standing at the rail of a cruise ship looking across the blue Caribbean. Whether people travel by one of these means or by car, motorcoach, camper, train, taxi, motorbike, or bicycle, they are taking a trip and thus are engaging in tourism.Any attempt to define tourism and to describe its scope fully must consider the various groups that participate in and are affected by this industry. Their perspectives are vital to the development of a comprehensive definition. Four different perspectives of tourism can be identified:1. The tourist. The tourist seeks various psychic and physical experiences and satisfactions. The nature of these will largely determine the destinations chosen and the activities enjoyed.2. The businesses providing tourist goods and services. Business people see tourism as an opportunity to make a profit by supplying the goods and services that the tourist market demands.3. The government of the host community or area. Politicians view tourism as a wealth factor in the economy of their jurisdictions. Their perspective is related to the incomes their citizens can earn from this business. Politicians also consider the foreign exchange receipts from international tourism as well as the tax receipts collected from tourist expenditures, either directly or indirectly.4. The host community. Local people usually see tourism as a cultural and employment factor. Of importance to their group, for example, is the effect of the interaction between large numbers of international visitors and residents. This effect ma be beneficial of harmful, or both.Thus, tourism may be defined as the sum of the phenomena and relationships arising from the interaction of tourists, business suppliers, host governments, and host communities in the process of attracting and hosting these tourists and other visitors.Tourism is a composite of activities, services, and industries that delivers a travel experience: transportation, accommodations, eating and drinking establishments, shops, entertainment, activity facilities, and other hospitality services available for individuals or groups that are traveling away from home. It encompasses all providers of visitor and visitor-related services. Tourism is the entire world industry of travel, hotels, transportation, and all other components, including promotion, that serves the needs and wants of travelers. Finally, tourism is the sum total of tourist expenditures within the borders of a nation or a political subdivision or a transportation-centered economic area of contiguous states or nations. This economic concept also considers the income multiplier of these tourist expenditures.One has only to consider the multidimensional aspects of tourism and its interactions with other activities to understand why it is difficult to come up with a meaningful definition that will be universally accepted. Each of the many definitions that have arisen is aimed at fitting a special situation and solving an immediate problem, and the lack of uniform definitions has hampered study of tourism as discipline. Development of a field depends on (1) uniform definitions, (2) description, (3)analysis, (4) predictions, and (5) control.Modern tourism is a discipline that has only recently attracted the attention of scholars from many fields. The majority of studies have been conducted for special purposes and have used narrow operationaldefinitions to suit particular needs of researchers or government officials; these studies have got encompassed a systems approach. Consequently, many definitions of “tourism” and “the tourist” are based on distance traveled, the length of time spent, and the purpose of the trip. This makes it difficult to gather statistical information that scholars can use to develop a database, describe the tourism phenomenon, and do analyes. The problem is not trivial. It has been tackled by a number of august bodies over the years, including the League of Nations, the united Nations, the World Tourism Organization (WTO), the Organization for Economic Cooperation and Development (OECD),the National Tourism Resources Review Commission, and the U.S. Senate’s National Tourism Policy Study.World Tourism OrganizationThe international Conference of Travel and Tourism Statistics convened by the World Tourism Organization (WTO) in Ottawa, Canada, in 1991 reviewed, updated, and expanded on the work of earlier international groups. The ottawa Conference made some fundamental recommendations of definitions of tourism, travelers and tourists. The United Nations Statistical Commission adopted WTO’ recommendations on tourism statistics on March 4, 1993.TourismWTO has taken the concept of tourism beyond a stereotypical image of “h oliday-making.” The officially accepted definition is:Tourism comprises the activities of persons travelin to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes.” The term usual envi-ronment is intended to exclude trips within the area of usual residence and frequent and regular trips between the domicile and the workplace and other community trips of a routine character.1. International tourism:a. Inbound tourism: visits to a country by nonresidents.b. Out bound tourism: visits by residents of a country to another country.2. Internal tourism: visits by residents of a country to their own country.3. Domestic tourism: internal tourism plus inbound tourism (the tourism market of accommodation facilities and attractions within a country).4.National tourism: Internal tourism plus outbound tourism (the resident tourism market for travel agents and airlines).Traveler Terminology for International TourismUnderlying the forego ing conceptualization of tourism is the overall concept of traveler, defined as “any person on a trip between two or more countries or between twoor more localities within his/her country of usual residence.” All types of travelers engaged in tourism are d escribed as visitors, a term that constitutes the basicconcept of the entire system of tourism statistics. Visitors are persons who travel to a country other than the one in which they generally reside for a period not exceeding 12 months, whose main purpose is other than the exercise of an activity remunerated from within the place visited. Visitors are subdivided into two categories:1. Same-day visitors: visitors who do not spend the night in a collective or private accommodation in the country visited: for example, a cruise ship passenger spending four hours in a port.2. Tourists: Visitors who stay in the country visited for at least one night: for example, a visitor on a two-week vacation.There are many purposes for a visit, notably pleasure, business, and other purposes, such as family reasons, health, and transit.Wordschairlift an apparatus which carries people up and sown steep slopes in chairs thathang from a moving wire 升降椅；空中缆椅camper a motor vehicle big enough to live in when on holiday, use. Havingcooking equipment and beds in the back part 野营车motorbike a motorcycle 摩托车psychic of the mind as opposed to the body精神上的jurisdiction the right to use the power of an official body, esp. in order to makedecisions on questions of law 管辖权；司法权，审判权composite something made up of different parts or materials 混合物，合成物encompass to include or be concerned with (a wide range of activities, subjects,ideas) 包含，包括；涉及subdivision the act of dividing something that has already been divided, or the partsthat result from doing this 再分，细分contiguous (to, with) touching, next (to); having a shared borde（正式）接触着的，接近的；接壤的multidimensional 多维的hamper to cause difficulty in movement or activity 阻碍，妨碍；牵制trivial of little worth or importance 琐碎的，没有价值的august lit noble and grand 威严的；高贵的convene to call (a group of people, committee) to meet 召集（会议）；召集开会stereotypical as in an overly simple picture or opinion of person, group, or thing老套的，旧框框的consecutive following in regular unbroken order 连续的，连贯的domicile formal or law a person’s home; the place where a person lives or isconsidered to live for official purposes[法]户籍，正式居住地，信处workplace the room r building in which workers perform their work工作场所；工厂；车间inbound AmE incoming; inward bound 进来的outbound mowing sway from the speaker or the starting point 外出的，离开出发点underlie to be a hidden meaning or cause of 位于……之下；成为……基础foregoing (the one) that has been mentioned 前面的（事物），刚提到的（事物）conceptualization something that form a concept or concepts of概念化remunerate to reward; pay (someone) for work or trouble（正式）给……报酬；补偿transit the going or moving of people or goods from one place to another通行；过境Additional ReadingText A Mass TourismThe Historical SettingTourism harks back to the conquest of Alexander the Great (356-323BC) and the subsequent development of the Hellenistic urban system. It is argued that tourism requires both large claustrophobic cities and themeans to escape from them, both of which were present in Greece during this period.Within modern times, the notion of tourism is closely linked to the idea of the “Grand Tour”, which spanned the 16th to 19th Centuries. The Grand Tour is a “tour of certain cities in Western Europe undertaken primarily, but not exclusively, for education and pleasure”. This later era of grand tourism was typified by long, expensive, “classical” and “romantic” visits, mainly by the British aristocracy, to France, Italy, Germany, Switzerland and the Low Countries. Over time, and with the rise of the middle professional class, the Grand Tour was patronized by a wider segment of the population. Nonetheless, only 3%~4% of the Population represented the nucleus from which Grand Tourists might have be drawn. The golden age of the Grand Tour was the 18th Century, particularly the 30 years before the outbreak of the French Revolution in 1789. By the 1830s, the length of the Grand Tour fell from an average of 40 months in the mid-16th Century to an average of only 4 months.The growth of tourism to “mass” proportions as it is known today, has its fo undation in several timely innovations: technologically in the field of transportation; and in the existence of a critical facilitating force, entrepreneurship-in the person of Thomas Cook.In 1815, 1 year after the Battle of Waterloo ended the Napoleonic wars, the first channel crossing by steamer was made (the site of the battle itself becoming a major tourist attraction). By 1812, a regular service was operated between the ports of Dover and Calais. In 1828 the first railways were laid in France and Austria, and in 1844 the railway reached Switzerland. “This revolution in Transport technology and the low cost, speed and efficiency that it provided, led to an immediate expansion of European tourism.”Complementing transportation technology was the existenc e of entrepreneurial talent, “initiative” and “organizing genius” in the person of Thomas Cook. “His originality lay in his methods, his almost infinite capacity for taking trouble, his acute sense of the needs of his clients, his power of invention and his bold imagination” (Young, 1973). It has been written that “the father of modern tourism was unquestionable Thomas Cook” (English, 1986). “Cook was the perfect entrepreneur, a brilliant opportunist, quick to sense the need of his clientele…” (Turner and A sh, 1975). He was a true Schumpeterian entrepreneur-“a leader, a disturber of the peace”, who had the initiative, authority, foresight, and intuition and psyche to carry out innovations.Thomas Cook organized travel on a scale that had never been seen before. He heralded an era of organized, large-scale, relatively cheap tourism spread across national, regional and international destinations. If Europe had the “hot spots” for the Grand Tourists, the opening of the Far East, India and America, were the hallm arks of the Cook era. Until the early 1860s, Britain remained the main field of Cook’s activities; in 1862 he moved into Europe; he moved into America in 1866; took his first round-the-world trip in 1872; reached India and the Far East by the 1880s; and the first Cook hotel was established at Luxor (Egypt) in 1877.In 1862, the first true package tours were provided by Cook-all the details of transport and accommodation were pre-arranged for tourists who were, generally, of modest means. Spurred on by his example and the profits made by this entrepreneur, many imitators entered the fray. Turner and Ash write, for example, that ‘it was not long before his example was imitated; in 1863, the Stangen Travel Agency was established in Breslau. Stangen soon moved his center of operation to Berlin and became a successful rival to Cook’ (Tuner and Ash, 1975). By 19th –Century advances in transport technology, Thomas Cook and Son had effected a revolution in tourism by the end of the century. No longer the preserve of the wealth and the leisured, tourism was now an industry. While an average of 257 people per annum took part in Grand tourism during the 1547-1840 period (Towner, 1985), Cook had taken 20000 people to the Paris Exhibition of 1879-such was the magnitude of his entrepreneurial prowess.Despite the leaps and bounds that the industry experienced, tourism, until the 1930s, was still a matter of trains, boast and coaches. Travel by water transportation was a very important form of tourism during the1920s and 1930s. The ships themselves were a form of floating hotel, where the act of travel was equated with tourism. Travel was seen as an end in itself. As if the industry has gone full circle, today, cruise tourism is one of the fastest growing segments of the international tourism industry.It was in 1950 that the first package holiday built around air transport was organized. This was undertaken by Vladimir Raitz, a Russian émigré educated at the London School of Economics. His successful company, Horizon Holidays (now merged with Thomson, the largest UK operator) was one of the top three tour operators in Britain. By the 1960s, the package holiday business began to use air transport in a major way as Raitz’s competitors, spurred on by his success also began using the aircraft.Still, foreign travel in the 1930s remained a luxury commodity within the reach of only a privileged few having both plenty of free time and considerable purchasing power. This picture was to change when, coupled with post-war peace and prosperity, came innovations in aircraft technology and changes in labor legislation, which provided paid holidays, and the development of the package tour. Aided by these innovations, mass tourism had arrived.Mass Tourism DefinedMass tourism is a phenomenon of large-scale packaging of standardized leisure services at fixed prices for sale to a mass clientele. Mass tourism refers to key characteristics that the international tourism industry displayed during the 1960s, 1970s, and 1980s. Mass tourism exists if the following conditions hold.1. The holiday is standardized, rigidly packaged and inflexible, no part of the holiday could be altered except by paying higher prices.2. The holiday is produced through the mass replication of identical units, with scale economies as the driving force.3. The holiday is mass marketed to an undifferentiated clientele.4. The holiday is consumed en masse, with a lack of consideration by tourists for local norms, culture, people or the environments of tourist-receiving destinations.Standardization and rigidity are very clear characteristics of package tours offered on a large scale. An inclusive charter tour provides the same level of transportation, accommodation, meal and transfer services to all the clients who pay the same price, visit the same sun destination, sunbathe on the same beaches, sleep in the same high-rise hotels and in the same type of beds, read the same tourist brochures, visit the same sites, stay the same length of time, take the same kinds of photographs and even buy the same souvenirs.Within the confines of mass, standardized and rigidly packaged tourism, choice, individuality, personalized services and flexibility are just not possible (or where possible, it is at horrendous prices compared with the package price). There is little place within mass tourism for the individual who wishes to be different from the crows, who wishes to use different accommodation or participate in different holiday activities. It is true that many tourists have avoided the ¹mass¹tourist holidays and many have used the relatively cheap services of mass tourism as launching pads for their own vacations. However, in the 1960s and the 1970s, these were the exceptions rather than the common trend.Mass tourism certainly had its time and place. Today the tourism industry is in crisis. Mass tourism is no longer best practice. Conditions the gave birth to it –the frame conditions, consumers, technology, production and management practices-are themselves changing. Understanding how mass tourism came about and why it was best practice at the time are key to understanding why international tourism industry is being transformed and the shape that the new best practice is taking.Text B the Implications of New TourismNew tourism will change the boundaries of the tourism industry and radically alter the position ofindustry players. Players closest to consumers (e.g. travel agents, hotels, cruise ships) and those in control of the industry’s information (e.g. those that own CRSs) are expect ed to gain. CRSs will increasingly become the flexible alternative to pre-packaged holidays offered by tour operators. The role of tour operators is expected to decline in importance. It is no longer relevant whether a company is an airline, a travel agent, hotel or tour operator. What becomes more relevant are the activities along the value chain that they control.These changes imply a radical transformation of the opportunities available to the various players in the tourism industry. New functions and demands will emerge (e.g. quality control, flexible holidays). While at the same time other key activities will become less important (e.g. pre-packaged tours). Thus, the position of each player within the value chain will have to be re-thought. In addition, as the rules of the game continue to change, the pressures of cooperation and /or concentration are likely to be more intense.Diagonal integration-a process whereby firms use information technologies to logically combine services for best productivity and most profitability-will be one of the most significant developments in the international travel and leisure industry. Diagonal integration will become a international travel and leisure industry. It will continue to blur the boundaries among industry players and make the travel and tourism industry a system of wealth-creation. Already, the boundaries within the tourism industry, and between this industry and others, are becoming increasingly blurred. Players are crossing each others’ bor ders more than ever before: banks move into travel agencies; insurance companies acquire hotel interests; airlines provide credit card; department stores operate travel agencies; and pleasure-boat companies move into hotels.The industry, as a result of this trend, will be come more “s y stem”-like in nature. One of the key implications of the trend towards diagonal integration is that competitors will increasingly come from outside the industry. Equally, diagonal integration will offer opportunities for travel and tourism players to move into other industries, particularly services.New tourism holds a number of key implications for industry players. In what follows, we will briefly examine some of the implications for tour operators, travel agents, and hotels.Tour OperatorsSeveral of the value-creation activities of tour operators will decline in importance-particularly those of packaging, risk brokerage and distribution. These functions are being increasingly superseded by computerized reservation systems. In response to the declining importance of key activities, tour operators will have to take action several fronts. They will have to:●create more flexible packaged holidays;●expand their information functions (e.g. provide computerized reservation niches for specific products of destinations);●develop creative relationships with travel agencies (selected agents could have the option of flexible packaging holidays on-line from the tour operator’s portfolio); and●control the quality of the product at al levels.Quality control at all crucial phases in the delivery of the holiday will become a key source of competitive advantage for tour operators. Tour operators will have to take a far broader view of the holiday that they deliver. They will have to find ways of better controlling and influencing the product delivered to consumers.Travel agenciesThe importance of travel agency reservations, ticketing the client advice functions are all expected to grow in importance. Already travel agencies handle a large and growing proportion of airline bookings. In creating more value from these activities, travel agencies will have to use their CRSs creatively and provide the information that consumers want.It is to ensuring the satisfaction of the travel consumers that agencies must give priority in order to ensuretheir own long-term survival and competitiveness. The ability of travel agents to acquire, provide and transmit unbiased information in a courteous, efficient and timely manner will be key to their competitive success. Indeed, a competitor a gency will be able to copy a convenient ‘high-street’ location, subscribe to the same airline reservation system and place satellite printers in their corporate clients’ offices. However, a competitor will have tremendous difficulty in copying travel agency personnel who place the interest of the consumers first, causing them to be loyal.New opportunities for travel agencies to create value will emerge in the areas of packaging and in the representation of services other than those of tour operators. Travel agencies will have the information at their finger-tip to provide flexible itineraries. Strategically, through cooperation with other agencies, agents can increase buying power with airlines and other suppliers in order to obtain competitive prices for package components. This will allow travel agencies the avenue to provide competitively priced, flexible holiday packages. Travel agencies will also find it profitable to represent other services such as cruise ships, pleasure boats, car-rental companies, hotels, spas and other segments that will grow in importance in the travel and leisure industry.HotelsHotels will no longer be able to leave their marketing to tour operators or their reservations systems. They will have to get closer to their consumers and to travel agents in the market place. This is the only way that hotels will be able to adjust effectively their products to suit their changing clients. Being close to consumers and supplying the experiences they want have become so important that hotels can no longer simply sit back and expect their rooms to be sold.One of the key ingredients in the success of Sandals and SuperClub all-inclusive hotels in the Caribbean, for example, is the strong links they have established with travel agents in the marketplace. Nothing is left to chance. Sandals and SuperClub employ sales agents in the marketplace whose business it is to travel the length and breath of the USA (and increasingly European) markets to educate travel agents about their product, new services, new properties and new experiences being offered.Hotels will have to work more closely with their guests, listen to them and modify the services they offer to meet the new demands. Hotels will also have to identify market niches, segment the market and provide the experiences that consumers want and for which they are willing to pay.什么是旅游一提到旅游，我们首先会想到这样一些人：他们到某个特定的景点去观光、去拜访朋友或亲戚、去度假，并且过得很愉快。

Unit1《旅游英语》PPT课件

3. Lodging and Catering:
This component consists of those who provide accommodations to people in the form of hotels, resorts, apartments, camps, guesthouses etc. The accommodations may be marketed individually or through the tour operators in the form of package. Direct marketing may require huge costs on advertisements while sales through a tour operator may guarantee the occupancy rate throughout a holiday season. These service providers also take care of the catering needs of the people by providing them with huge cafeterias, various fast food outlets in house or in the form of a galleria.
(Adapted from Technofunc)
Part Three: Text B: A Brief History of Tourism
The history of tourism can be traced back to ancient years. As ancient world empires grew in Africa, Asia and the Middle East, the infrastructure necessary for travel such as land routes and water ways were created and vehicles and other means for travel were developed. During the Egyptian dynasties, travel for both business and pleasure began to flourish and hospitality centers were built along major routes and in the cities to accommodate travelers travelling between central government posts and outlying territories. At the height of the Assyrian empire, the means of travel were improved, the roads were improved, and markers were established to indicate distances and directions. Later, the Persians made further improvement to the road systems and developed four-wheeled carriages for transportation.

一篇以旅游为主题的英文PPT

Compared with group travel
Advantages
Preparation
Tour route Time plan Map Hotel Possible expenses Contents
Huge tourist information in the net
Different ways to enjoy your journey
The most important thing is that we must decide where to travel and when we start.
Many scenery shows the different beauty in four seasons. While some scenery spot has special seasonal change. Only in a particular time it will show the best scenery .
In the spring
In march, Lijiang has pleasant weather. Without the noisy crowd, Maybe there will be a romantic encounter!
Lijiang(丽江)
In the summer
• Chengde summer resort
In the winter
Harbin Ice sculpture
Overseas tourist attractions ranking list:
November
October
TYPES OF TRAVEL
GROUP TRAVEL

旅游英语清华大学出版社课件Unit1

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1. Exemplify some famous scenic spots in Beijing. The Great Wall, the Forbidden City, Tian An Men Square, the Ming Tomb 2. What are the characteristics of the landscape in Guilin? The landscape is characterized by terraced rice paddies, water buffalos, and bamboo groves, and peasants with turn up trousers and cone-shaped straw hats. 3. Give a brief introduction to the Yangtze River. Yangtze River is the largest river in China, the lifeline of China, which flows through nine provinces, with its 700 tributaries, covers an area of 1.8 million sq. km, which is 19 percent of the total area of China. 4. Which city is known as the “City of the Sun”? Lhasa. 5. What are the ancient mysteries of the Silk Road people can discover? Bazaars where merchants haggle over camels and carpets, where you can meet the nomadic minorities of China, and attend music, dance and artistic performances.