高中英语Book III Unit 5 Getting the message“Reading”第二课时说课
人教版高中英语第三册Unit5 Getting the message(1)
Unit 5 Getting the messageTeaching aims:1.Goals:◆Talk about advertising and advertisements◆Practise expressing and evaluating different views◆Practise making complaints and expressing emotions◆Review the Object Complement◆Write an advertisement2.Special focus:Improve reading skills and Enlarge vocabulary.a.Direct Ss to read the 3 passages on the text book;b.Guide Ss to learn to use the following words andexpressions:Advertise, annoy, associate, blame, react, accurate,appeal to, campaign, take…into consideration,persuade, misleadPeriod 1 ReadingAdvertising (on P40)Step 1. Warming upTask 1. Check how much the Ss know about advertising and advertisementsBy discussing the advantages and disadvantages of advertisements.Step 2. ReadingTask 2. Read the passage and try to get more knowledge about advertising.Step 3. Post-readingTask 3: Answering the questions on P41;Step 4. HomeworkFinish all the exercises on Word Study and Grammar on p42--43.Period 2.Integrating Reading SkillsWords that sell (p44-45)Step 1. Revision1.Check how further the Ss know about Advertising andadvertisement;2.Check the homework. If necessary, give some examples toreview the Object Complement.Exercise 1-4 on p180-181 is specially designed to check the Ss if they are familiar with the Grammar.Step 2. Read the passage and finish the exercises attached to the passage.Step 3. Extensive Reading:Advertisement Service ( From a net page)Banner advertisement:Network advertisement is common method whose quantity of information is great. Standard advertisement scroll:468×60pix. Home page: 5000 Yuan per month; Branch home page: 2000 Yuan per month; page: 1000 Yuan per month.2.Logo advertisement:Logo advertisement is a familiar graphics mode of advertisement. Standard advertisement scroll: 230*33 pix. Home page: 200 Yuan per; Branch home page: 100 Yuan per month; page: 30 Yuan per month.3.Float advertisement:Floating advertisement on page. Standard format: 81*33pix Home page: 1600 Yuan per month; Branch home page: 900 Yuan per month4.Classified advertisement:100 Yuan per month5. Special topic advertisement:Comprehensive scheme advertisement, whose format is multiplicate, whose price will be bargained face to face. One should know about issuing advertisement1.Advertisement should be issued according to 《Advertisement Law》2.You should submit real, legal, and valid certificate. If you registered trade mark & patent advertisement, you should show registered trademark certificate and patent certificate; if you issued the advertisement about drug, food, medical treatment, makeup, medical appliance, pesticide, and animal drug, you should show the official document or remarks of government because publishing advertisement must be authorized by labor department and ministry of personnel; the advertisement of recruiting students must be authorized by ministry of education.3.The character of advertisement must be legible, and picture must be handsome. Advertiser would answer for the mistake because of blurry handwriting. If the advertisement that had been published was inconsistent with manuscript, would answer for correction and offset, the fee of advertisement will be charged according to contract.4.China31 would have the right to delete or refuse to publish the advertisement whose content is illegal.5.Advertisement manuscript must be posted to the headquarters of or local agent ahead, if the advertisement manuscript cou ldn’t be post punctually, wouldn’t ensure the foregone publication time. would publish advertisement if the fee had been paid overall.7.If advertiser adjusted the content of advertisement or didn’t publish it because some reaso ns, the advertiser must additionally pay 30 percent of advertisement fee for design fee.If you appointed the fixed page or time peremptorily, you must pay additionally 20 percent of the advertisement fee. Network advertisement advantageswork advertisement would be cared to heavens. Television can’t centralize attention of people, 40 percent audience of TV are reading, 21 percent of them are doing housework, 13 percent of them are eating, 10 percent of them are cooking, and 8 percent of them are calling when they are watching TV according to data. However, 55 percent of the userof network not doing any thing, only 6 percent of them are eating when they are visiting Internet.2.The publishing of network advertisement have pertinence much more.Website masters the age, sex, district, hobby, earning, career, marriage status by building a full user database, then help advertiser to publish advertisement with pertinence by precise orientation technology of advertisement.work advertisement has great-hearted customers.With the prevalence of Internet, the age range ofnetwork-visitor is larging, the more elderly are enter the cavalcade of network-visitor, the educational backgrounds of network-visitors are disputing, visiting network on longer is the patent of person who has high educational level, that is to say, network is popular gradually, has consanguineous relation with life of the people. 64 percent of families whose average monthly wages exceed 1000 Yuan, all data showed that the customers of network advertisement are active.work advertisement won’t be limited by time and space.The scope of broadcasting of network advertisement is widespread because advertisement could be spread to the entire world all-day. Currently, the number ofnetwork-visitor has exceeded a hundred million, and increasing at the speed of 10 percent per year. The network-visitors with the high capability of consuming, are the visitors of advertisement, they may see the advertisement information on Internet anywhere. However, other media can’t achieve the effect.5.The costs of producing network advertisement are low. The time of producing network advertisement is short, and the content of advertisement may be changed according to requirement. However, the costs of traditional advertisement are high, the period of publishing is fixed, and the expense of changing published advertisement is great.work advertisements have all kinds of forms.Network advertisement may adopt these forms: banner, gigantic advertisement, may adopt these technologies: cartoon, flash, game, and may adopt these methods of exhibition: hearing online, see, playing online, research and so on, which centralize the elite of traditional media,accordingly reach an effect which couldn’t be reached by traditional media.work advertisement may realize scientific effect evaluation.The quick change of Internet Technology make advertiser supervise the browse number, click rate momentarily, which make advertiser understand the situation of users and potential users.work advertisement may count the number of visitor. Network advertisement make advertiser can supervise the publishing of advertisement through the statistical mechanism. Traditional advertisements count the number of visitors only through imprecise audience rating, circulation.work advertisement has interaction.Strong interaction is great advantage of network media. It is possible that realizing commutative spread through the network, which change completely unilateral transmission. Advertiser can get user’s feedback information through design the on-line form, which shorten the distance between users and advertisers.work advertisement may be repeated and searched. Network advertisement can break through the limit of time and space, which make advertiser publish advertisement without the limit of national boundaries, users can see the advertisement through browsing online, and however, additional advertisement time can be missed like TV. The renewal of network technology make users can search the content of advertisement, which is incomparable.11.The cost of advertisement is low.The network advertisement fee is lower than newspapers and TV. If you wanted to get same effect, you should select network advertisement that has lower cost than traditional media. The cost of an advertisement homepage is several thousands Yuan per year, and the content of homepage may be renewed at any moment. Network advertisement will become an effective approach to extend marketplace.work advertisements are praised by network-visitors.43.2 percent of users believe that network advertisement will have better propagandizing effect than the TV, outdoors advertisement, newspapers, throwaway, and broadcast infuture year, which can be seen that network advertisement will embed the heart of people.13.The effect of brand is obvious.Advertising on may intensify the effect, and may get the benefit comes from the whole extending. would like to help corporation to propagandize products! Period 3. Integrating Reading and Writing SkillsPlanning an advertising campaign (p182-183)Step 1. Warmming-upTask 1 :Do the oral pratice on p39Step 2. ReadingTask 2: Read the passage and get enough information to complete the chart below:Task 3: Skimming the passage again and list people who work in an advertising firm..Task 4: Guided WritingFirst, i n pairs discuss the questions on P184.Then give Ss 20 minutes to write a passage.Then ask Ss to score their work according to thefollowing chart.3 pluses & 1 wishNote: How to use this chart effectively?Ask the student to read his/her deskmate’s writing carefully, and then find 3 valuable things (structure, passage arrangement, sentence, diction, etc) and give 1 suggestion. And then feed the message back. Next, ask the Ss to correct their work according to the chart.Period 4: deal with some language points and difficult points if necessary.。
高三英语教案 Unit 5 Getting the message 含知识点讲解
高三英语教案 Unit 5 Getting the message (含知识点讲解)I.词组ake…deration 考虑到……2. complain (to sb.) about…向某人抱怨……ake a complaint 提出投诉arge (of )主管,看管,掌管arge of…… 在……的主管之下take charge (of)掌管,负责,(物)不受控制at one’s own charge 自费arge 免费weight loss products 减肥产品lose weight 减肥be angry with sb. about sth. 因某事生某人的气be upset about/ by/ over sth.因……而感到烦恼be to blame 该受责备,应承担责任10. ovadio 通过无线电a highly developed industry 高度发达的产业12. go with 与…同行,与…相配,and in hand 手拉手,同步地,ad做出明智的选择accuse sb因……而控告某人associate…with…把……和联系起来be associated with 与……有关,与……有瓜葛get… across 通过…,使……被理解large amounts of…大量的 19. appeal to sb. 吸引某人appeal to sb. to do sth 呼吁某人做……appeal for 恳求,呼吁20. a va多种的21. again and again 再三地,反复地22. make sb. awa让某人明白……23. allow sb. to do sth. 允许某人做……24. arm sb. w用……来武装自己25. deal with 处理,解决(问题),和某人做生意,涉及,论及,探讨(某个主题),控制(感情问题)2a留心27. wu…目的是……2ut 指出29. attract one’s a吸引某人注意30. ma讲得通,有意义ma毫无意义ma弄懂……的意义attach to 系;贴;固定;附着attach to/with 附着/联想attaance to 给予重视32. at a loss 困惑by/ from得益于34.think twice 慎重考虑 II.过程Period 1 New words and exTeaching aims and demands: (1) To leawords and ex(2) To use the words and exladvertise v _为---做广告__________adv广告_[C]__________advertising n 广告业,广告__[U]__________adv广告__登广告的人__________advertise a soap 宣传肥皂 _____________adva new secretary 登广告招聘新秘书_____________eg: (1) Amy saw _____in a local newspaper a teaching post at a high school close to wlived.A advertisedB advadvertising D adv(2) Nowadaars like _____becauan _____a lA adv;bring B advertising;maadvertise; earn D making advake2 consider v ___________ 考虑干-----____________ 认为-------deration n________dering prep___考虑到_______eg (1) 你应该考虑到你的健康状况._You should taaur healdera(2)______ he has only just startedws a lot abouA Considering B Considered C To considdera(1). 考虑[U][(+for/to)]That matter is__undderation____那件事正在考虑之中。
高中英语第三册(全一册)Unit5 Getting the messagespeaking ppt
phone, send messages and pictures, take photos and surf on the Internet. We can also store a lot of useful personal information. As it is very fashionable, we are going to employ sports star Liu Xiang, who tells his parents about his winning gold medal and sends pictures at the
Talking (Workbook on P178)
Student A: We’d like to advertise a new drug used for treating myopia. It’s a kind of magic medicine. If taken properly, the drug will take effect. In about two weeks a student will no longer suffer from being near-sighted. We’d
directing the building of the subway. 主任工程师负责指挥地铁的建造工程。
[用法拓展] charge 用作动词,可以表示“主管;
充 电(气);收取(费用);控告;记账” 如:
How much did he charge you for repairing the bicycle?
I think our newspaper will devote more time to checking the contents of ads, trying to provide readers with more scientific, interesting and entertaining ads.
【顶尖学案】高考英语 BookⅢ Unit 5 Getting the message大纲人教版
2012届高考英语顶尖学案:大纲版Unit 5 Getting the message获取信息核心词汇1.It’s____________(非法的)to park your car here;you will be fined by the police. 2.A courtesy____________(活动)will be launched in our school next month. 3.The neighbor may____________(控告)you of playing the music too loudly at night. 4.You would be____________(烦恼的)if someone kept talking when you were reading in the library.5.It’s difficult for nonnative speakers to____________(表达)their ideas freely in English.6.They greatly increased the sales of their new product after it was ____________(做广告)on TV.7.All the____________(利润,收益)from the concert will go to cancer research. 8.用consider的适当形式填空:(1)You must take everything into __________before you have made a decision.(2)It was very____________of you to let us know you were going to be late.(3)It wasn’t the best game I’ve ever seen.But,all things____________,it was’t too bad,either.1.illegal2.campaign3.accuse4.annoyed5.convey6.advertised7.profits8.(1)consideration (2)considerate (3)considered高频短语1.take...____________ consideration 考虑某事物2.in ____________(of) 处于控制或支配的地位;负责3.hand ____________ hand 手拉手;密切关联的4.accuse...____________... 控告5.attach...____________... 加于……之上;认为有(重要性)6.get ____________ 传播;为人理解7.appeal ____________ 有吸引力;呼吁;上诉8.____________ an eye out for sb. 留心或注意某人或某/sth. 事物9.point ____________ 指出;使注意10.make ____________ 有意义;有道理;讲得通1.into2.charge3.in4.of5.to6.across7.to8.keep9.out 10.sense重点句式1.________________,customers are better able to deal with the often powerful arguments given by a salesman or saleswoman.掌握了一些事实和数据之后,顾客就能更好地应付销售人员强有力的劝说。
(整理版高中英语)第三册Unit5Gettingthemessage
第三册Unit 5 Getting the messageI.单元知识点全览工欲善其事必先利其器高考须掌握的词汇:1.advertisement;advertiser 2.consider 3.reaction 4.annoyed/annoying 5.association 6.frequently7.1egal 8.lose 高考须掌握的短语:1.take 2.charge 3.to 4.across 5.keep 6.sense 7.of8.to 9.out 10.in 11.withⅡ.考点过关过关斩将一马平川考点详解精剖细解入巿三分一、重点词汇1.consideration n.考虑;着想;体贴 eg:Before writing your answers,please give careful conslderation to the questions.清在答题之前仔细考虑一下问题。
What should you take into COllSldoration bcfore buymg|I car?买车之前你应考虑什么问题? He showed no conslderation for his wife 他不体贴他的妻子。
相关链接:consldcr vt.考虑 considcrate adj.体贴人的 considering prep.就……而言;考虑到……用法拓展:have consldoration for others为别人着想takc…Into consideratlon考虑某事物.将……纳入考虑范围之内 bc under coilslderation在考虑中under no conslderatlon轻率:不似思索特别提醒:consldcr当“考虑〞后接动名词作宾语。
案例剖析旁征博引举一反三考题1 (典型例题分) every thing into consideration, she decided to workin Tibet.A. GivingB. TakingC. TakenD. Given考题1点拨:答案为H。
人教版高中英语第三册Unit5 Getting the message
Unit 5 Getting the messageStep I1. Greetings2. Lead-inT: Dear class, have you ever noticed we are living in a world of advertisements? Wherever we are, we can find different forms of ads in newspapers, magazines, over the radio, on TV, on the buses and so on. Then would you like to know how to make an advertisement? What their functions are? And what attitude should we have towards advertising and advertisements? Today let's come to ADVERTISING.Step II Pre-reading1. Work in pairs and fill in the chart1. Fast readingThis step is designed to train the students to scan the text to get the main idea.Suggested answers:1.Ads are found almost everywhere.2.People react to advertisements in different ways.3.The basic principle of advertisements is to influence customers' choices.4.Ads help companies and customers in a variety of ways.5.The most important function of advertising is to introduce new products.ernments and other organizations use ads to make people aware ofgovernment policies and social problems.7.Customers should be careful of illegal ads.8.Customers should learn to protect themselves from false ads and make smart choices.Careful readingThis step is designed to get the students to read the text carefully to find out more details about the whole text.1.The development of media has gone hand hand the development of advertising.A.by;byB.by;withC.in;withD.in;by2.People react to advertisements in different ways.Because .A.ads are useful and entertaining to some people while annoying to othersB.ads are useful and entertainingC.ads are annoyingD.ads are not only useful and entertaining but annoying3.When we buy an expensive product, can help us make the right decision.A.sellersB.adsC.our friendsD.defenders4.“Not all ads are used to promote a product or to increase a company’s profits”means .A.all ads are used to promote a product or to increase a company’s profitsB.few ads are used to promote a product or to increase a company’s profitsC.no ads are u sed to promote a product or to increase a company’s profitsD.all ads are not used to promote a product or to increase a company’s profits5.In order not to become easy target for ad makers,we must .A.distinguish between fiction and factsB.watch TV more oftenC.believe all the adsD.never believe any ads6.The best chance to reach customers for the advertisers is to .A.appeal to their emotionsB.make interesting picturesC.give customers proper pricesD.send messages to customers7.Paragraph 4 is mainly about .A.ads must increase the productionB.ads must reduce the price of the productionC.ads must help companies and customersD.ads must make a product more expensive8.Which sentence tells us the main idea of Paragraph 5?A.The most important function of advertising is to introduce the prices of the products.B.The most important function of advertising is to introduce the types of the products.C.The most important function of advertising is to introduce new products.D.The most important function of advertising is to introduce the company where the products come from.9.We can infer from the last sentence of the text that .A.we must learn to believe adsB.we must learn to accept adsC.we must learn to analyse adsD.we must learn to accuse ads Language pointsⅠ. Words and Expressions(课文前面部分出现的)1.convey ---- to take or carry from one place to another; transport. 运送;运输----to communicate or make known; impart通知;通报;传达The truck conveyed machinery across the country. 这辆卡车把机器运往全国各地。
人教版高中英语第三册Unit5 Getting the message--Reading
Unit 5 Getting the messageReading ---AdvertisingTeaching goals(1)To get general ideas of the passage(2)To improve the Ss’ reading skill(3)To learn some knowledge about advertisingTeaching difficult pointsTo retell the textTeaching aidsA computerTeaching procedures & waysStep I GreetingsGreet the students as usual.Step II Lead-inEnjoy an episode:Where is this episode from?( ) A film( ) a play( ) TV seriesname?Wallpaper paste (糊墙纸的胶水)Brand name is PolyfillaStep III Brainstorm:1.Can you think of any word which is connected with advertising?Advertising, advertise,slogan,spokesman,brand,promote2.Enjoy the picture and use the words above:Step IV. Listening:Which of them are mentioned?(para3)Principle( )Ways(para2)Reaction(para1)Popularity( )Famous ads(para7)Disadvantages( )History(para8)Distinguishing(para4-6)AdvantagesMain idea of each paragraphPara 1 PopularityPara 2 ReactionPara 3 PrinciplePara 4-6 AdvantagesPara 7 DisadvantagesPara 8 DistinguishingStep V Careful reading:Read the text loudly and then answer the following questions:1.Where are ads found?2.Is advertising a highly developed industry?Why?3.How do people react to Ads?4.What is the basic principle of advertising?5.What advantages do ads have?6.How do bad ads mislead consumers?7.How can we protect ourselves frommisleading ads?Step VI Post-readingTask1:Retell the text according to the key words in the formTask2: Fill in the blanks according to the text:Ads are found almost everywhere – they are b_______ on TV and over the radio, p____ on the Internet and p_____ in newspaper and on posters. People r____ to ads in different ways. Some people find ads e________ and others think they are a______. Ads can influence the choices customers make by a_______ the product with the customers’ needs.Companies use ads to p_____ their products or to increase their p_____, while governments use ads to spread their p_____. Not all the ads are useful. Some bad ads use i_____ ways to m_____ consumers. So we should d________ between fiction and facts and learn to a______ ads.Task 3:Multiple choice1.People react to advertisements in different ways. Because__D__ .A.ads are useful and entertaining to some people while annoying to othersB.ads are useful and entertainingC.ads are annoyingD.ads are not only useful and entertaining but annoying2.The best chance to reach customers for the advertisers is to _A____ .A.appeal to their emotionsB.make interesting picturesC.give customers proper pricesD.send messages to customers3.In order not to become easy target for ad makers, we must __A___.A.distinguish between fiction and factsB.watch TV more oftenC.believe all the adsD.never believe any ads4.We can infer from the last sentence of the text that __C______.A.we must learn to believe adsB.we must learn to accept adsC.we must learn to analyse adsD.we must learn to accuse adsStep VII Discussion:( Group work )Here are pictures of four ads. Enjoy the pictures and discuss:1.What is each ad. about?2.Do you like it? Why or why not?Picture1 : ad for spritePicture2: ad for a printerPicture3: ad for No smokingPicture4: ad for pantsStep VIII Assignment:Find out the important words, phrases and sentences in the texts.Talk with your partner about your favourite ad.。
高中英语(人教大纲)第三册:Unit5 Getting the message(备课资料)
高中英语(人教大纲)第三册:Unit5 Getting the message(备课资料)Ⅰ.异域风情On AdvertisingAdvertising began in the signs that merchants once put over their doors to tell the public,with symbols or pictures,exactly what was for sale inside.Posters,pamphlets and handbills began appearing in England after the invention,in about 1450 of movable types in Germany.The first newspapers appeared in England in the 17th century and in the New World at the beginning of the 18th.Advertising soon became part of these newspapers as it became part of the magazines that followed in the early 19th century.Advertising agencies began to emerge in the United States in the 1840s.They were actually space brokers,selling space in newspapers and magazines.In fact,the generally accepted definition o f advertising was “keeping your name before the public”.Modern advertising began in the Chicago agency Lord & Thoms(now Foote,Cone & Belding)in 1904.It was there that Albert Lasker,known as “the father of modern advertising”,and a copywriter named John E.Kennedy coined the definition “Salesmanship”in print.For the first time the idea of persuasion and the comparision to the role of a personal salesperson was brought to advertising.This led to further concepts such as the consumer benefit,putting forth not simply a feature of the product but the benefit it would bring to the prospect when used.This redefinition of advertising,along with the introduction of radio in the United States in the 1920s,gave the industry a wave that carried it through the Great Depression and the United States began broadcasting in major cities.This was the start of the big advertising development in which advertising expenditures increased tenfold between 1950 and 1980.Ⅱ.知识归纳1.advertising广告advertising是广告的总称,指广告设计或广告行为,无复数形式。
【精品】高中英语(人教大纲)第三册:Unit5 Getting the message(第二课时)
The Second PeriodTeaching Aims:1.Learn and master the new words and phrases appearing in this period.2.Improve the students’ reading ability.3.Let the students learn to protect themselves from misleading ads.Teaching Important Points:1.Master the following phrases:hand in hand accuse...of get...acrossappeal to aware of keep an eye out for2.Improve the students’ reading ability.3.Enable the students to understand the passage better.Teaching Difficult Points:1.How to help the students understand the reading material exactly.2.How to help the students finish the concerned exercises after reading.Teaching Methods:1.Discussion method to talk about the advantages and disadvantages of ads.2.Fast-reading to help the students get the general idea of the passage.3.Careful reading to help the students get the detailed information about the passage.4.Individual,pair or group work to make every student work in class.Teaching Aids:1.the multimedia2.the blackboardTeaching Procedures:Step Ⅰ Greetings and RevisionGreet the whole class as usual.T:In the last period,I asked you to make some sentences using the three important phrases.Now,who’d like to make a sentence using“take...into consideration”?S:I’d like to.When you are looking for a job,you should take working condition into consideration.T:Good.Next phrase“in charge of”.S:Mr Wang is in charge of our class.T:Now the last phrase—be to blame.S:Mr Brown is to blame for the car accident.Step Ⅱ Preparation for ReadingT:Very good.With the development of market economy,advertisements have become a dominant feature in television,radio and newspaper industry.Ads are used to persuade us to buy things.They can be useful when we are trying to decide what we should buy.But some ads can be misleading when they give incorrect or false information.Are ads good or bad for people?Please make a list of advantages and disadvantages of ads.Work in pairs.You’re given two minutes to prepare it.After that,share your list with the rest of the class.(Two minutes later,teacher asks some students to read what they wrote.)T:Now,Li Jun,do you think ads are good or bad for people?S:I think they are good for us.They have some advantages.Firstly,they can help us buy and sellgoods.Secondly,they can widen people’s stly,they can make people more experienced.T:Good.Sit down,please.What’s your opinion,Wu Dong?S:I think ads are bad for people.Firstly,ads always persuade people to buy their poorly made products.Secondly,they give people some stly,they waste people too much time.Step Ⅲ ReadingT:OK.Sit down,please.Today we’re going to read a passage about advertising.It will tell us the advantages and disadvantages of ads.Before we read the passage,we’ll learn the new words first.(Teacher deals with the new words with the students.)T:Now open your books and turn to Page 40.Read the passage as quickly as possible.Please underline the advantages and disadvantages of ads mentioned in the text while reading. (Teacher gives the students four minutes to read the passage and then asks two students to read the advantages and disadvantages of ads in the text.)T:(Four minutes later.)Have you finished?Ss:Yes.T:Wang Li,what are the advantages of ads mentioned in the text?S:First,they help people make informed choices.Second,they increase product sales and make products cheaper.That’s all.T:Li Ming,can you say some other advantages?S:Let me have a try.I think they introduce new products and help people make the right decision.T:Right.Who’d like to say the disadvantages mentioned in the text?S:I’ll try.Ads mislead people by making them believe that a certain product is better than it really is or that they will be happier if they buy the product.What’s more,they are annoying.(While the students read out the answers,teacher writes them on the blackboard.)T:Well done.Sit down,please.Now read the passage again.This time you should read it as carefully as possible.Then answer some detailed questions on the screen.Of course,you can discuss them with your partner if necessary.Now,begin.(Teacher shows the following questions on the screen.)1.Where can you find advertisements?2.Why is advertising popular?3.What’s the basic principle behind advertisements?4.How does advertising help consumers and companies?5.Why do advertisers often have to work hard to attract people’s attention?6.What is a “bait-and-switch”ad?7.How can we protect ourselves from misleading ads?(Several minutes later,teacher checks the answers.)Suggested answers:1.Ads are broadcast on TV and over the rodio,posted on the Internet and printed in newspapers and on posters in our cities.2.Because truthful advertisements provide good information that helps customers to decide whether they want or need the advertised product and frequent advertising increases productsales.What’s more,advertising can make a product cheaper.3.By introducing a brand name to potential customers and by associating the product with the customers’ needs,companies are about to influence the choices customers make.4.Truthful ads provide good information that helps customers to decide whether they want or need the advertised product.By explaining the features,functions and costs of a product or service,ads also allow customers to compare prices and quality before they actually go to the store.Good ads make it possible for companies to introduce new products and increase sales.5.Because there are many ads every day,advertisers must work hard to get their passage across.6.A“bait-and-switch” advertisement is an ad,containing a trick,where the customer is shown one product and then given another.7.We must be careful when we read ads and we must learn to analyse ads.T:OK.Now you have understood the detailed information.Please pick out the phrases or the sentences you don’t understand.First have a discussion with your partner and exchange different points.Then I’ll explain some language points to you.(Teacher goes among the students and collects the difficult points that the students don’t understand after the discussion.)T:Now look at the screen.I’ll explain some language points to you.(Show the following on the screen.)1.highly developed:extremely developed,using many different techniques2.has gone hand in hand with:has progressed at the same time as3.accuse...of:say that sb. has done wronge.g.The boy was accused of stealing in the bookstore.4.get...across:be communicated or understood’s not very good at getting his ideas across.5.appeal to:be attractive/interesting(to sb.)e.g.The idea of camping has never appealed to me.6.aware of:having knowledge of realization ofe.g.Are you aware of the time?7.keep an eye out for sb./sth.:watch for’ve lost my ring—could you keep an eye out for it when you clean the house?Step Ⅳ Listening and ReadingT:Now I’ll play the tape.You can follow it in a low voice.Pay attention to your pronunciation and intonation.Then read it aloud by yourselves and try to understand the phrases learnt just now.See what I mean?Ss:Yes.(Teacher plays the tape for the students to listen to.Then the students read the passage for a while.)Step Ⅴ DiscussionT:OK.Here are two advertisements on Page 41.Work in pairs and analyse the ads.Talk about which of the techniques described in the reading are used to sell the product and which of the claims in the ads may not be truthful.I’ll give you three minutes to discuss them.Then I’ll ask some of you to talk about the ads.(Three minutes later,teacher asks the students to analyse the ads.)T:Now who’d like to analyse the first ad?Tell the class what the ad is about and which of thetechniques are used to sell the product.S:Let me have a try.The first ad is trying to persuade people to buy Bullet shoes.In order to get its message across,the Bullet Company has invited a famous international basketball star—Steve Hanks to be their spokesman.T:Right.Which of the claims in the ad may not be truthful?S:I think the fact that Steve uses only Bullet shoes and the statement “Bu llet makes you better”may not be truthful.T:Good.Now look at the second ad.A mother is feeding her son something.Who’d like to talk about it?S:I’d like to.I think the ad is trying to persuade people to buy BIGBRAIN—a so-called nutriment.The ad is to appeal to people’s emotions.Because every mother cares for their children.Every mother wants their children to be cleverer.So the ad says,“Doctors recommend BIGBRAIN,the only nutritional supplement that has been proven to improve your child’s performance in school.”T:Right.Which of the claims in this ad do you think may not be truthful?S:“BIGBRAIN,the only nutritional supplement that has been proven to improve your child’s performance in school”and“on sale for a limited time”.T:Very good.Now you have known how to analyse ads.You’ll not be easily taken in in future. Step Ⅵ Summary and HomeworkT:In this class we’ve learned something about advertising.We’ve learned the advantages and disadvantages of ads,the basic principle of advertising and the effects on companies and consumers.At the same time,we’ve learned some useful phrases.After class,try to make some sentences using these phrases.Try to collect some slogans.That’s all for today.Class is over.Step Ⅶ The Design of the Writing onthe BlackboardUnit 5Getting the messageThe Second PeriodAdvertisementsAdvantages Disadvantages1.Help people make informed choices.2.Increase product sales.3.Reduce the prices of products.4.Help people make the right decisions. 1.Mislead people2.Be annoyingStep Ⅷ Record after Teaching_______________________________________________________________________________ ______________________________________________________________________________。
Unit5Gettingthemessage(人教版高三英语上册教案教学设计)
Unit 5 Getting the message(人教版高三英语上册教案教学设计)The First PeriodⅠ. Words and Expressions1. convey ---- To take or carry from one place to another; transport. 运送;运输---- T o communicate or make known; impart通知;通报;传达The truck conveyed machinery across the country. 这辆卡车在全国各地运送机器。
Wires convey electricity.金属线导电。
I will convey the information to him.我将把这消息通知他。
2. advertise ---- To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase sales. 做广告---- T o warn or notify告诫,告知The company advertised for a new secretary.公司登广告招聘一名新秘书。
We should advertise for someone to look after our children.我们该登个广告聘人来照管孩子们。
3. advertiser 广告商The report gives advertisers a new picture of women today.这份报告使广告商对今日妇女有了新的认识。
4. brand ---- A trademark identifying a product or a manufacturer商标;牌子;烙印What brand of soap do you like?你喜欢什么牌子的肥皂?(常与of连用)特殊类型his own brand of humor 他独特的幽默感These cattle have my brand on them. 这些牛身上都有我打的烙印。
高中英语 基础巩固(Unit 5 Getting the message)大纲人教版第三册
高中英语人教大纲版第3册基础巩固(Unit 5 Getting the message)基础巩固§3.1汉英翻译1考虑某事物答案take sth. into consideration2处于支配的地位,负责答案in charge(of)3传播或为人理解答案get across4有吸引力,上诉答案appeal to5留心或注意某人或某物答案keep an eye out for sb./sth.6有意义,讲得通答案make sense7亏本地,困惑,不知所措答案at a loss8手拉手,密切关联的答案hand in hand9从……获益答案profit by/from10指控,控告答案accuse...of...11喜欢,依恋答案be attached to§3.2单项填空1She was accused cheating in the exam.A.inB.ofC.byD.with解析accuse...of...意为“指责,控告”,是固定搭配。
答案B2You must take everything into when you want to do a difficult task. A.consider B.consideringC.considerationD.considered解析take sth. into consideration是固定短语,意为“考虑某事”。
答案C3The nurse who was the patient sent for a doctor.A.in charge ofB.in the charge ofC.free of chargeD.charge解析in charge of意为“负责”, in the charge of意为“由……负责”, free of charge 意为“免费”,charge意为“要价,收费”。
答案A4The children were not for the accident.A.blamedB.to be blamedC.being blamedD.to blame解析be to blame(for)意为“应为……承担责任,该为……受责备”。
高中英语第三册(全一册)Unit5 Getting the messageWarming up an
beauty,bring
refresh
happiness and themselves.
love to customers
How is the information conveyed
Pictures,slo Products ,slog Pictures,
gan,
an, pictures slogan,
new products. Pa6:Governments and other organizations use ads to make
people aware of government policies and social problems. Pa7:Customers should be careful of illegal ads. Pa8: Customers should learn to protect themselves from false
印刷公司:除了钞票,承印一切。
黏合剂:它能黏合一切,除了一颗破碎的心。
轮胎:任劳任怨,只要还有一口气。
汽车:它惟一的缺点是每小时跑100公里时, 你仍听得见在后座的丈母娘唠叨的每一个字眼
Look at the pictures on page37 and fill in the chart
Items
3.The best chance to reach customers is to appeal to their emotions.
4First of all ,we should always keep an eye out for “hidden information”.
Listen to the tape of the text and tick out the words and phrases that you think are important .
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高中英语Book III Unit 5 Getting the message“Reading”第二课时说课一、引言与背景新课程标准提出了以素质教育和学生的发展为根本宗旨、以培养学生的综合语言能力为目的的新思想。
要求在教学中要力求体现学生的主体地位,调动其参与、体验、交流与合作等。
在教师的引导下,学生通过观察、发现和归纳等方式,掌握语言的规律,形成有效的学习策略,并通过交往互动发展交流与合作的能力。
本单元中心话题是“广告”,具体内容涉及广告的利弊,作用,性质,广告语言的运用策略以及对待广告的态度等。
语言技能和语言知识都是依据这一中心话题设计的。
“阅读”(Reading)部分时一篇关于广告的议论文。
文章开篇点出广告在我们生活中无处不在的事实,然后提出对待广告的两种观点----赞成方认为广告有用,反对方认为广告扰人。
文章在分别分析了广告的有益处与危害性之后,最后摆出观点,即现代社会需要真实的广告,但是我们应该学会辨别虚假广告。
二、教学内容分析1、教学目标设计( 1)Teaching Aims知识目标:1. Learn and master the following:2.Train the students’ reading ability.3.Help the students learn about the advertising.( 2)教学目标:I. To master the new words, phrases and some key points.II. To understand the passage (text) in this lesson.( 3)美育目标围绕广告这一主题,通过让学生学习和操练相关句型,来培养学生的审美情趣,开阔视野,增长知识,陶冶情操。
( 4)学习策略目标通过简单提问引出本课内容,再通过精讲多练的手段开展教学,创设语言环境,调动学生学习兴趣和积极性,使其牢固掌握知识点,并能理解运用,形成语言技能,达到教学的目的。
2.教学重点重点词组用法,复习宾语补足语。
3.教学难点:过去分词作状语和定语。
三、教学对象分析教学对象是高三的普通班学生,英语水平参差不齐。
所以,让每一位学生都学有所得很重要。
为此,我把导入设计成提问的形式,从学生较为熟悉的环节入手,减少其心理压力,增强自信心。
然后,通过讲解,让学生通过反复操练,最终达到综合能力的全面提高。
四、教学过程描述与教学反思1.复习朗读五单元单词请学生上黑板翻译上节课出现的重点句。
1) He is considered to have broken the window.2) I am considering changing my job.3) We all consider him loyal to friends.4) She struck her brother and gave him a bloody nose.5) The visitors were struck by the beauty of the West Lake.6) When I got home, the clock was striking eleven.7) The white blood cells protect the body from being attacked by disease germs.8) The white blood cells prevent disease germs from attacking the body.2.导入Teacher: We have read the reading text “advertising”last time. We have known how advertising works and how ads affect companies and customers. We have also learnt that Ads have their advantages and disadvantages.教学反思:通过英语介绍激发学生学习兴趣,创设轻松自然的学习氛围,调动学生的参与积极性,再次点题,轻松自然,效果较好。
3.讲授新课Now please answer the following questions according to the text.1) Why is advertising popular?(Advertising is popular because it can increase profits and because many of the advertisements are entertaining.)2) How does advertising help consumers and companies?(Advertising helps consumers find out about new products and helps companies introduce new products. It also helps companies sell more products.)3) What is the basic principle behind advertisements?(Advertisements help/allow companies to influence the choices customers make by associating the product with the customers’ needs.)4) Why do advertisers often have to work hard to attract people’s attention?(Advertisers often have to work hard to attract people’s attention because customers see so many ads every day.)5) What is a “bait-and –switch” ad?( A “bait-and-switch” ad is an ad that cheats the customers by showing them one product and then giving themanother.)6) How can we protect ourselves from misleading ads?(We can protect ourselves from misleading ads by learning how to analyze ads )通过这一环节,让学生进行口语练习,既要结合学过的内容,又要注意语言的准确度。
促使学生考虑如何在较短时间内用更多的句子表达自己的思想,这为即将开始的精读与重点讲解奠定了一定的基础。
2)打开课本,先由学生朗读课文内容,再由老师讲解课文并对学生进行训练,重要知识点黑板展示,学生在听讲的同时,积极参与到学习中,复习学过的知识,学习新知识,并学会运用。
3)组织学生以造句形式做练习,巩固所学知识。
1. They are broadcast on TV and over the radio, posted on the Internet and printed in newspapers and on posters in our cities.1) broadcast 过去,过分-cast, -ed. (vi,&vt)eg: CCTV broadcasts the news at 7 p.m.The BBC broadcasts day and night.n. eg: a broadcast of a baseball game2) post 邮寄张贴Eg: He posted me the recorded tape.= He posted therecorded tape to me.This card was posted in London a week ago.Post a notice on the wall.3) poster 海报,广告传单Eg: The poster of an exhibition was put up on the wall.2. The development of radio, television and other media has gone hand in hand with the development of advertising.1) go witha: “与…同行”eg: I’ll go with you.Crime sometimes goes with poverty.b: “与…相配”eg: Her hat goes well with her dress.2) hand in hand adv.eg: The couple are often seen walking hand in hand in the evening.Dirt and disease go hand in hand.3. People react to advertisement in different ways.react 对…产生反应,回应eg: He didn’t react to the news.4. On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believethat a certain product is better than it really is or that we will be happier if we buy it.1) on the other handeg: he is a able man, but on the other hand he demands too much of people.2) accuse sb. of sth/doing sth.Charge sb. with sth./ doing sth.Blame sb. for sth./ doing sth.都有“谴责,控告,责备”之意,但用法不同。
Eg: He was accused of killing the millionaire.Many people charged the minister with neglecting her duty.She doesn’t blame anyone for her father’s death.The teacher accused the student of lying to him.The police charged him with robbing the bank.She was blamed for breaking the rule.教学反思目前很多专家提出采用交际法教学,让学生“习得”英语,尽量不讲语法。