管理理论与实务讨论IBM
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▪ 建置雪梨奧運網站並創下每分鐘120萬次點閱率。
Business Unit
▪ 硬體(含技術、個人系統及伺服器) ▪ 全球服務 ▪ 軟體 ▪ 全球融資及企業投資(IGF)
Main Products
▪ 大型電腦、桌上/筆記電腦 ▪ 工作站、伺服器 ▪ 區域網路設備及配件 ▪ 半導體 ▪ 電腦周邊設備 ▪ 軟體、儲存媒體
DATABASE(MARKET SHARE) 25%
50%
INTERNET INFபைடு நூலகம்ASTRUCURE 30%
9%
SOFTWARE(MARKET SHARE)
ENTERPRISE APPLICATION △
△
----Business Week / May 28, 2001
Market Value Billions of U.S. dollars
U.S. 486.67 U.S. 369.10 U.S. 306.67 U.S. 270.80 U.S. 260.80 U.S. 231.15 U.S. 230.48 Neth./Britain 216.50 Britain 199.79 U.S. 196.86
~ 1911年12月，IBM董事長Thomas J. Watson Senior
History for IBM
▪1944, 開創0101的電腦運算時代 ▪1957, 建立人腦與電腦的溝通橋樑 ▪1966, 推動全球電子產品的蓬勃發展 ▪1969, 縮短人類與月球的距離 ▪1981, 促成個人電腦普及化 ▪1995, 改變商業世界的遊戲規則 ▪1997, 展現「化繁為簡」的運算實力 ▪1999, 挑戰生化科技新領域
1. Layoff. 2. Re-engineering. 3. HR is the best company competition.
Internal Education. New Comer at least 6 month.
Customer(Industry Know-How)+IBM(IT Know-How)
Consultant & Service
▪ 提供整合的電腦資訊技術 ▪ 網路系統 ▪ 科技、企業諮詢 ▪ 資訊技術顧問 ▪ 運用先進科技，提供企業解決方案
Rank
1 2 3 4 5 6 7 8 9 10
The Business Week Global 1000
Company Name
GENERAL ELECTRIC MICROSOFT EXXON MOBILE PFIZER CITIGROUP WAL-MART STORES AOL TIME WARNER ROYAL DUTCH/SHELL GROUP BP IBM
IBM’s Mission
▪ Lead in creation, development, & manufacturing of the most advanced information tech. (Design)
▪ Translate advanced tech. Into value for our customers as the world largest information services company. (Customer Value-Added)
．Computers ．Software-Operating,
Collaborative, DB’s,
System Mgmt ．Networking ．Microelectronics ．Printing and Storage
IBM VS ORACLE: IT COULD GET BLOODY
IBM ORACLE
6 INTEL
34.7
7 DISNEY
32.6
8 FORD
30.1
9 McDONALD’S
25.3
10 AT&T
22.8
IBM Stock Trend Chart
IBM Turning Point in 90’
▪ IBM’s Proud – PC Business? ▪ Customer asked for IBM to Sale Product. ▪ How to turning down trend?
▪ Professional worldwide provide expertise within specific industries, consulting, services, system integration, and solution development and technical support.
customized to a client ．Industry Infrastructures ．Embedded Solutions
Consulting (2)
IBM Services
90,000 dedicated to build, install, Integrate, manage and finance system
管理理論與實務討論 IBM
綱要
1. 公司簡介 2. 事業體系 3. 浴火重生 4. Business Consulting 5. IBM vs ORACLE: e-Era
IBM 國際商業機器公司企業
Think = Change the World
如果人們願意「思考」，世界上所有的問題， 都將迎刃而解！ All the problems of the world could be solved easily if men were only willing to Think!
．Application ．Training ．Integrated solutions
Consulting (3)
IBM Products and
Technologies
IBM Research
80,000 creating, developing and Manufacturing advanced Hardware and software technologies
4. Customer Service Oriented. No Product Constrain. ERP Case.
5. Process Running.
IBM Growth with Customer
▪ 以客戶為導向、服務至上 ▪ 客戶服務是一種整合 ▪ 客戶服務是一種專業 ▪ 客戶服務是一種體貼 ▪ 協助客戶建立競爭優勢
Current Status
▪ 全球164個國家設有分公司，全球員工約有311,566人
▪ 全世界最大的資訊科技、資訊硬體、資訊服務和資訊 系統租賃與融資公司。
▪ 全球最大資訊科技研究機構 於6個國家設有8個實驗室 20所研發中心、投資總金額達60億美元。
▪ 在全球已擁有超過32,000項專利技術。
Consulting (1)
IBM Solutions
and Consulting
70,000 dedicated to solving business problems and providing associated IT strategies
．Management Consulting
and Business solutions for specific client needs ．Portfolios of building blocks
The Best Global Brands ----BusinessWeek/ August 6,2001
RANK
BRAND
1 COCA-COLA 2 MICROSOFT
2001 BRAND VALUE
($BILLIONS) 68.9 65.1
3 IBM
52.8
4 GE
42.4
5 NOKIA
35.0
Business Unit
▪ 硬體(含技術、個人系統及伺服器) ▪ 全球服務 ▪ 軟體 ▪ 全球融資及企業投資(IGF)
Main Products
▪ 大型電腦、桌上/筆記電腦 ▪ 工作站、伺服器 ▪ 區域網路設備及配件 ▪ 半導體 ▪ 電腦周邊設備 ▪ 軟體、儲存媒體
DATABASE(MARKET SHARE) 25%
50%
INTERNET INFபைடு நூலகம்ASTRUCURE 30%
9%
SOFTWARE(MARKET SHARE)
ENTERPRISE APPLICATION △
△
----Business Week / May 28, 2001
Market Value Billions of U.S. dollars
U.S. 486.67 U.S. 369.10 U.S. 306.67 U.S. 270.80 U.S. 260.80 U.S. 231.15 U.S. 230.48 Neth./Britain 216.50 Britain 199.79 U.S. 196.86
~ 1911年12月，IBM董事長Thomas J. Watson Senior
History for IBM
▪1944, 開創0101的電腦運算時代 ▪1957, 建立人腦與電腦的溝通橋樑 ▪1966, 推動全球電子產品的蓬勃發展 ▪1969, 縮短人類與月球的距離 ▪1981, 促成個人電腦普及化 ▪1995, 改變商業世界的遊戲規則 ▪1997, 展現「化繁為簡」的運算實力 ▪1999, 挑戰生化科技新領域
1. Layoff. 2. Re-engineering. 3. HR is the best company competition.
Internal Education. New Comer at least 6 month.
Customer(Industry Know-How)+IBM(IT Know-How)
Consultant & Service
▪ 提供整合的電腦資訊技術 ▪ 網路系統 ▪ 科技、企業諮詢 ▪ 資訊技術顧問 ▪ 運用先進科技，提供企業解決方案
Rank
1 2 3 4 5 6 7 8 9 10
The Business Week Global 1000
Company Name
GENERAL ELECTRIC MICROSOFT EXXON MOBILE PFIZER CITIGROUP WAL-MART STORES AOL TIME WARNER ROYAL DUTCH/SHELL GROUP BP IBM
IBM’s Mission
▪ Lead in creation, development, & manufacturing of the most advanced information tech. (Design)
▪ Translate advanced tech. Into value for our customers as the world largest information services company. (Customer Value-Added)
．Computers ．Software-Operating,
Collaborative, DB’s,
System Mgmt ．Networking ．Microelectronics ．Printing and Storage
IBM VS ORACLE: IT COULD GET BLOODY
IBM ORACLE
6 INTEL
34.7
7 DISNEY
32.6
8 FORD
30.1
9 McDONALD’S
25.3
10 AT&T
22.8
IBM Stock Trend Chart
IBM Turning Point in 90’
▪ IBM’s Proud – PC Business? ▪ Customer asked for IBM to Sale Product. ▪ How to turning down trend?
▪ Professional worldwide provide expertise within specific industries, consulting, services, system integration, and solution development and technical support.
customized to a client ．Industry Infrastructures ．Embedded Solutions
Consulting (2)
IBM Services
90,000 dedicated to build, install, Integrate, manage and finance system
管理理論與實務討論 IBM
綱要
1. 公司簡介 2. 事業體系 3. 浴火重生 4. Business Consulting 5. IBM vs ORACLE: e-Era
IBM 國際商業機器公司企業
Think = Change the World
如果人們願意「思考」，世界上所有的問題， 都將迎刃而解！ All the problems of the world could be solved easily if men were only willing to Think!
．Application ．Training ．Integrated solutions
Consulting (3)
IBM Products and
Technologies
IBM Research
80,000 creating, developing and Manufacturing advanced Hardware and software technologies
4. Customer Service Oriented. No Product Constrain. ERP Case.
5. Process Running.
IBM Growth with Customer
▪ 以客戶為導向、服務至上 ▪ 客戶服務是一種整合 ▪ 客戶服務是一種專業 ▪ 客戶服務是一種體貼 ▪ 協助客戶建立競爭優勢
Current Status
▪ 全球164個國家設有分公司，全球員工約有311,566人
▪ 全世界最大的資訊科技、資訊硬體、資訊服務和資訊 系統租賃與融資公司。
▪ 全球最大資訊科技研究機構 於6個國家設有8個實驗室 20所研發中心、投資總金額達60億美元。
▪ 在全球已擁有超過32,000項專利技術。
Consulting (1)
IBM Solutions
and Consulting
70,000 dedicated to solving business problems and providing associated IT strategies
．Management Consulting
and Business solutions for specific client needs ．Portfolios of building blocks
The Best Global Brands ----BusinessWeek/ August 6,2001
RANK
BRAND
1 COCA-COLA 2 MICROSOFT
2001 BRAND VALUE
($BILLIONS) 68.9 65.1
3 IBM
52.8
4 GE
42.4
5 NOKIA
35.0