商务英语-商务谈判实例(四)
商务谈判案例英语
商务谈判案例英语商务谈判是现代商务社会中具有至关重要地位的交流方式，也是企业开展商务活动的重要环节。
谈判有其独特的文化和流程，其中语言是一个重要的组成部分。
英语作为国际交流的重要工具之一，在国际贸易中具有举足轻重的地位，是商务谈判的基础。
下面就以一个商务谈判的案例，来充分深入地讨论如何正确运用英语进行商务谈判。
场景：中方A公司与国外B公司就购买机器人谈判。
第一步：谈判提出：A公司： We’d like to purchase some robots from you.B公司： What kind of robots do you need?第二步：谈判详情：A公司：We need two types of robots. One is for manufacturing and the other is for packing.B公司：What’s the quantity of each type?第三步：谈判价格：A公司：We will need five of the manufacturing robots and ten of the packing robots.B公司：What’s your budget?第四步：谈判结果：A公司：We can afford up to $25,000 for the fifteen robots. B公司：OK, we can accept that. When do you need the robots?以上便是一次商务谈判的典型案例，从中可以清楚地看出在进行商务谈判时，正确运用英语是一件非常重要的事情。
首先，要做到语言流畅。
在商务谈判中，英语要以口语形式表达，而不是书面文章形式。
对于以上案例，要表达准确和流畅，就要注意使用专业词汇、习惯的句式以及精确的动词。
如在表达“purchase”时，尽量不要犯谬误地说“buy”;在表达一个概念或专业词汇时，一定要用一句完整的句子。
Negotiation 商务谈判——商务英语Business English
Typical structure of negotiation
Suggestion Agreement
Counter suggestion
Confirmation
We negotiate in most areas of our life. Here are some examples.
Negotiation is the process of coming to terms and getting the best deal possible for your company, your department or yourself.
Negotiatioቤተ መጻሕፍቲ ባይዱs involve a conflict of interest. For example, Sellers prefer a high price to a low one and buyers a low one to a high one.
beginnings of a partnership / learn about supply systems / price variations and supply costs.)
a) Welcome the other side. Well, welcome to…It’s very good that you could come to see us here.
g) Say what your side wants from the meeting. (Establish beginnings of a partnership / learn about supply systems / price variations and supply costs.) We’d like to establish the beginning of a partnership… It would be particularly interesting for us to learn about your supply systems.
商务英语谈判对话范文写作
商务英语谈判对话范文写作在与客户进行商务谈判时，我们的英语措辞需要尤其注意。
下面是店铺给大家整理的商务英语谈判对话，供大家参阅!商务英语谈判对话：价格商讨Dan Smith是一位美国的健身用品经销商，此次是Robert Liu第一回与他交手。
就在短短几分钟的交谈中，Robert Liu既感到这位大汉粗犷的外表，藏有狡兔的心思——他肯定是沙场老将，自己绝不可掉以轻心。
双方第一回过招如下：D: I'd like to get the ball rolling (开始) by talking about prices.R: Shoot. (洗耳恭听) I'd be happy to answer any questions you may have.D: Your products are very good. But I'm a little worried about the prices you're asking.R: You think we about be asking for more? (laughs)D: (chuckles莞尔) That's not exactly what I had in mind. I know your research costs are high, but what I'd like is a 25% discount.R: That seems to be a little high, Mr. Smith. I don't know how we can make a profit with those numbers.D: Please, Robert, call me Dan. (pause) Well, if we promise future business - volume sales (大笔交易) - that will slash your costs (大量减低成本) for making the Exec-U-ciser, right?R: Yes, but it's hard to see how you can place such large orders. How could you turn over (销磬) so many? (pause) We'd need a guarantee of future business, not just a promise.D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?R: If you can guarantee that on paper, I think we can discussthis further.Robert回公司呈报Dan的提案后，老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度，尽量探出对方的底线。
商务英语谈判模板范文
商务英语谈判模板范文English:In a business negotiation, it's crucial to establish rapport and build trust with the other party from the outset. Begin by conducting thorough research on their company, industry trends, and potential pain points they might be experiencing. During the negotiation, actively listen to their concerns and perspectives, demonstrating empathy and understanding. Clearly articulate your own interests and objectives while seeking common ground for mutually beneficial outcomes. Utilize effective communication techniques such as summarizing key points, asking clarifying questions, and reframing issues to foster a constructive dialogue. Be prepared to make concessions but also stand firm on non-negotiables, ensuring that the final agreement aligns with your goals and values. Throughout the process, maintain professionalism, integrity, and respect for the other party, as cultivating a positive relationship can lead to future opportunities for collaboration and success.中文翻译：在商务谈判中，从一开始建立融洽的关系并建立信任是至关重要的。
商务谈判情景英语对话_谈判技巧_
商务谈判情景英语对话掌握一些必备的商务英语口语对话，会对我们的在商务谈判上有很大的帮助。
下面小编整理了商务谈判情景英语对话，供你阅读参考。
商务谈判情景英语对话：产品谈判对话A: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.B: well, if you take quality into consideration, you won't think our price is too highA: Let’s meet each other half way.- 很遗憾你们报的价格太高，如果按这种价格买进，我方实在难以推销。
- 如果你考虑一下质量，你就不会觉得我们的价格太高了。
- 那咱们就各让一步吧。
A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's.B: That's because the price of raw materials has gone up.A: I see. Thank you.- 很遗憾，贵方的价格猛长，比去年几乎高出20%。
- 那是因为原材料的价格上涨了。
- 我知道了，多谢。
A: How many do you intend to order?B: I want to order 900 dozen.A: The most we can offer you at present is 600 dozen.- 这种产品你们想订多少?- 我们想订900打。
- 目前我们至多只能提供600打。
商务谈判的实例（精选16篇）
商务谈判的实例（精选16篇）商务谈判的实例篇1日本一家著名的汽车公司在美国刚刚“登陆”时，急需找一家美国代理商来为其销售产品，以弥补他们不了解美国市场的缺陷。
当日本汽车公司准备与美国的一家公司就此问题进行谈判时，日本公司的谈判代表路上塞车迟到了。
美国公司的代表抓住这件事紧紧不放，想要以此为手段获取更多的优惠条件。
日本公司的代表发现无路可退，于是站起来说：“我们十分抱歉耽误了你的时间，但是这绝非我们的本意，我们对美国的交通状况了解不足，所以导致了这个不愉快的结果，我希望我们不要再为这个无所谓的问题耽误宝贵的时间了，如果因为这件事怀疑到我们合作的诚意，那么，我们只好结束这次谈判。
我认为，我们所提出的优惠代理条件是不会在美国找不到合作伙伴的。
”日本代表的一席话说得美国代理商哑口无言，美国人也不想失去这次赚钱的机会，于是谈判顺利地进行下去。
案例分析：进攻式开局策略是指通过语言或行为来表达己方强硬的姿态，从而获得对方必要的尊重，并借以制造心理优势，使得谈判顺利地进行下去。
采用进攻式开局策略一定要谨慎，因为，在谈判开局阶段就设法显示自己的实力，使谈判开局就处于剑拔弩张的气氛中，对谈判进一步发展极为不利。
进攻式开局策略通常只在这种情况下使用：发现谈判对手在刻意制造低调气氛，这种气氛对己方的讨价还价十分不利，如果不把这种气氛扭转过来，将损害己方的切身利益。
本案例中，日本谈判代表采取进攻式的开局策略，阻止了美方谋求营造低调气氛的企图。
进攻式开局策略可以扭转不利于己方的低调气氛，使之走向自然气氛或高调气氛。
但是，进攻式开局策略也可能使谈判一开始就陷入僵局。
商务谈判的实例篇2当我与同学产生误会后，回到家里时，心内深知，其实只要能静下心来，好好谈一谈，就完全可以避免这种不愉快。
沟通是一柄剑，它能够斩断人与人之间误会与矛盾的荆棘。
而你要明白，这柄剑上不应该有锈迹，剑的款式也应该适合你去挥舞。
我与父母成长在不同的时代背景之下，思想观念存在着一定的差异，于是，形成了代沟，其实我知道，所谓代沟，不过是现代人之间的沟通出现了一些问题，只要我们心平气和的坐下来说话，相信一定能够将问题解决。
商务谈判价格对话
商务谈判价格对话商务英语的语言形式、词汇、以及内容等方面与专业知识密切相关，它承载着商务理论和商务实践等方面的信息。
下面店铺整理了商务谈判价格对话，供你阅读参考。
商务谈判价格对话：价格谈判对胡center]Business Negotiation[/center]A: The seller Miss Lin representing Huaxin Trading Co.,Ltd.B: The buyer Mr. Cai representing James Brown&.Sons Co.,Ltd.A: Good morning, Mr. Cai. Glad to meet you.B: Good morning, Miss Lin. It’s very nice to see you in person.Let me introduce my colleagues to you. This is my manager, Mr. Jia.A: How do you do? Mr.Jia.B: How do you do? Miss Lin. Nice to meet you.B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents.A: Nice to meet you, Miss Huang, Mr. Wang.B: Nice to meet you, Miss Lin.A: How are things going?B: Everything is nice.A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long.B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues?A: We’ve specially made out a price-list which cover those items most popular on your market. Here you are.B: Oh, it’s very considerate of you. If you’ll excuse me, I ’ll go over your price-list right now.A: Take your time, Mr. Cai.B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices.A: I’m sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our prices of Chinaware basically remain unchanged. T o be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced.B: I’m afraid I can’t agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. I’ve received from your competitors in other countries. So, your price is not competitive in this market.A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too.B: I agree with what you say, but the price difference should not be so big. If you want to get the order, you’ll have to lower the price. That’s reasonable, isn’t it?A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.B: If you are prepared to cut down your price by 8%, we might come to terms.A: 8%? I’m afraid you are asking too much. Actually, we have never gave such lower price. For friendship’s sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford.B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, you’ll farther reduce your prices.I want to order one container of HX1115 and 438 sets of HX1128.A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level.B: Ok, I accept. No w let’s talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.A: Payment by L/C is our usual practice of doing business with all customers for such commodities. I’m sorry we can’t accept D/P terms.B: As for regular orders in future, couldn’t you agree to D/P?A: Sure. After several smooth transactions, we can try D/P terms.B: Well, as for shiopment, the soon the better.A: Yes, shipment is to be made in April, not allowing partial shipment.B: Ok, I see. How about packing the goods?A: We’ll pack HX115 in carton of one set each, HX1128 in cases of one set each, two cases to a carton.B: I suggest the goods packed in cardboard boxes, it’s more attractive than cartons. Do you think so?A: Well, I hope the packing will be attractive,too.B: For transaction concluded on CIF basis, insurance is to be covered by the sellers for 110% of invoice value against WPA.Clash&.Breakage and War Risk.A: This term less these goods should damage in transit. I agree with it.B: I’m gald we have brought this transaction to a successful conclusion and hope this will be the beginning of other business in the future. Let’s confirm these items we concluded at the moment.A: Yes, we concluded as follows: 532 sets of HX1115 at the price of USD 23.50 per set to be packed in cardboard boxes of one set each and to be shipped CIF5 Toronto. 438 sets of HX1128 at the price of USD 14.50 per set to be packed in case of one set each, two cases to a cardboard box and to be shipped CIF5 Toronto.B: All right. By the way, when can I expect to sign the S/C?A: Mr. Cai, would it be convenient for you to come again tomorrow morning. I’ll get the S/C ready tomorrow for your signature.B: That’s fine. See you tomorrow. Goodbye. Miss Lin.A: See you and thanks for coming, Mr. Cai.商务谈判价格对话：报价对话(1)A: We can offer you this in different levels of quality.B: Is there much of a difference in price ?A: Yes ,the economy model is about 30% less.B: We’ll take that one .A:这产品我们有三种不同等级的品质。
商务英语谈判会话实例
商务英语谈判会话实例商务英语谈判会话实例：情景对话Robert在前面的谈判最后提出签约十年的要求，Kevin会不会答应呢?如果答案是否决的话，Robert又有何打算?他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解：K:We can't sign any commitment for ten years.But if your production quality is good after the first year,we could extend the contract and increase our yearly purchase.R:That sounds reasonable.But could you shed some light on(透露)the size of your orders?K:If we are happy with your quality,we might increase our purchase to100,000a year,for a two-year period.R:Excuse me,Mr.Hughes,but it seems to me we're giving up too much in this case.We'd be giving up the five-year guarantee for increased yearly sales.K:Mr.Liu,you've got to give up something to get something.R:If you're asking us to take such a large gamble(冒险)for just two year's sales,I'm sorry,but you're not in our ballpark(接受的范围).K:What would it take to keep Pacer interested?R:A three-year guarantee,not two.And a qualilty inspection(质量检查)tour after one year is fine,but we'd like some of our personnel on the team.K:Acceptable.Anything else?R:We'd be making huge capital outlay(资本支出)for the production process,so we'd like to set up a technology transfer agreement,to help us get off the ground(取得初步进步).商务英语谈判会话实例：实例对话Robert在前面的谈判最后提出签约十年的要求，Kevin会不会答应呢?如果答案是否决的话，Robert又有何打算?他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解：K:We can't sign any commitment for ten years.But if your production quality is good after the first year,we could extend the contract and increase our yearly purchase.R:That sounds reasonable.But could you shed some light on(透露)the size of your orders?K:If we are happy with your quality,we might increase our purchase to100,000a year,for a two-year period.R:Excuse me,Mr.Hughes,but it seems to me we're giving up too much in this case.We'd be giving up the five-year guarantee for increased yearly sales.K:Mr.Liu,you've got to give up something to get something.R:If you're asking us to take such a large gamble(冒险)for just two year's sales,I'm sorry,but you're not in our ballpark(接受的范围).K:What would it take to keep Pacer interested?R:A three-year guarantee,not two.And a qualilty inspection(质量检查)tour after one year is fine,but we'd like some of our personnel on the team.K:Acceptable.Anything else?R:We'd be making huge capital outlay(资本支出)for the production process,so we'd like to set up a technology transfer agreement,to help us get off the ground(取得初步进步).。
商务英语谈判案例
商务英语谈判案例商务英语谈判案例实例1：Jay is a bissiness who works on gymnasium equipment，and it was the first meeting between yoyo and him. In just a few minutes of the conversation, yoyo felt that this big fellow with a straightforward appearance kept a mind of a cunning rabbit .Known that the guy was skilled in this way ,he took great care in the negotiation.In the first round ,their covercition was as follows:D: shall we start? R=YoyoR: yes. I’d be glad to answer any questions you may have.D: Your product leaves me a deep impression. But I'm a little worried about the prices.R: Don’t worry. Before we quote the price, plz tell us the exact quantity you want.D: I’m not sure still. I know your r esearch costs are high, but I prefer 20% discount.R: No, no.no.you must be kidding. That’s a big cut, and it will make us no profit.D: if we promise future business that will reduce your costs for products, right?R: Yes, but it's hard to see how you can place such large orders. (Pause) We need a guarantee of future business, not just a promise.D: We said we wanted 500 pieces over a 3-month period. What if we place orders for 6 months, with a guarantee? R: If you can guarantee that on paper, I think we can discuss this further. But even with volume sales, our coats won't go down much.D: so, what are your propose?R: We could give you a cut. But not 20%,we can grant 10% at most, that’s the best we can do.D: That's a big change from 20! 10 is beyond my deadline. (pause) Any other ideas?R: I don't think I can make a decision right now. Why don't we talk again tomorrow?D: Sure. I must talk to my office anyway. I hope we can find some common ground on this.NEXT DAYD: yoyo, sorry to tell you that we cannot accept your quotation; let’s came up with some thing else.R: I hope so, jay. My aim is to negotiate hard on this oeder――but I'm trying very hard to reach some middle ground. D: I understand. We suggest a structured deal. For the first 3 months, we get a discount of 15%, and the next 3 months we get 12%.R: Dan, I can't bring those numbers back to my office――they'll reject it directly.D: Then you'll have to think of something better, yoyo.R: How about 12% the first 3 months, and the second 3 months at 10%, with a guarantee of 1500 units?D: That's a large numbers to sell, with such low profit.R: It's about the best we can do, jay. (pause) We need to figure something out today. If I go back empty-handed, I may be coming back to you soon to ask for a job. (smiles)D: (smiles) O.K., 12% the first six months, 10% for the second?!R: so,that’s the deal. D:yes,nice cooperation!(握手)实例2：Business NegotiationA: The seller Miss Lin representing Huaxin Trading Co.,Ltd.B: The buyer Mr. Cai representing James Brown&Sons Co.,Ltd.A: Good morning, Mr. Cai. Glad to meet you.B: Good morning, Miss Lin. Its very nice to see you in person.Let me introduce my colleagues to you. This is my manager, Mr. Jia.A: How do you do? Mr.Jia.B: How do you do? Miss Lin. Nice to meet you.B: ....And this is Mr. Wang. He is in charge of sales department. This is Miss Huang. She is in charge of business with clents.A: Nice to meet you, Miss Huang, Mr. Wang.B: Nice to meet you, Miss Lin.A: How are things going?B: Everything is nice.A: I hope through your visit we can settle the price for our Chinaware, and conclude the business before long.B: I think so, Miss Lin. We came here to talk to you about our requirements of HX Series Chinaware. Can you show us your price-list and catalogues?A: Weve specially made out a price-list which cover those items most popular on your market. Here you are.B: Oh, its very considerate of you. If youll excuse me, I ll go over your price-list right now.A: Take your time, Mr. Cai.B: Oh, Mr, Wang. After going over your price-list and catalogues, we are interested in Art No. HX1115 and HX 1128, but we found that your price are too high than those offered by other suppliers. It would be impossible for us to push any sales at such high prices.A: Im sorry to hear that. You must know that the cost of production has risen a great deal in recent years while our pricesof Chinaware basically remain unchanged. T o be frank, our commodities have always come up to our export standard and the packages are excellent designed and printed. So our products are moderately priced.B: Im afraid I cant agree with you in this respect. I know that your products are attractive in design, but I wish to point out that your offers are higher than some of the quotations. Ive received from your competitors in other countries. So, your price is not competitive in this market.A: Mr. Cai. As you may know, our roducts which is of high quality have found a good market in many countries. So you must take quality into consideration, too.B: I agree with what you say, but the price difference should not be so big. If you want to get the order, youll have to lower the price. Thats reasonable, isnt it?A: Well, in order to help you develop business in this line, we may consider making some concessions in your price, but never to that extent.B: If you are prepared to cut down your price by 8%, we might come to terms.A: 8%? Im afraid you are asking too much. Actually, we have never gave such lower price. For friendships sake, we may exceptionally consider reducing the price by 5%. This is the highest reduction we can afford.B: You certainly have a way of talking me into it. But I wonder if when we place a larger order, youll farther reduce your prices.I want to order one container of HX1115 and 438 sets of HX1128.A: Mr. Cai, I can assure you that our price is most favourable. We are sorry to say that we can bring our price down a still lower level.B: Ok, I accept. Now lets talk about the terms of payment. Would you accept D/P? I hope it will be acceptable to you.A: The terms of payment we usually adopt are sight L/C.B: But I think it would be beneficial to both of us to adopt more flexible payment terms such as D/P term.。
商务英语商务谈判对话
商务英语商务谈判对话Kim: Welcome to our company. My name is Jeff Kim. Im in charge of the export department. Let me give you my business card.金：欢迎到我们公司来。
我叫金哲夫，负责出口部。
这是我的名片。
Smith: Ill give you mine too.史密斯：这是我的名片。
Kim: Did you receive the sample we sent last week?金：你有没有收到我们上周寄给你的样品?Smith: Yes, we finished the evaluation of it. If the price is acceptable we would like to order now.史密斯：收到了，我们已进行了评估。
如果价格合适，我们现在就想订货。
Kim: Im very glad to hear that.金：听到这个我真高兴。
Smith: Whats your best price for that item?史密斯：这种货你们最低价是多少?Kim: The unit price is $12.50.金：单价是12.50美元。
Smith: I think the price is a little high. Cant you reduceit?史密斯：我觉得这个价贵了点，你能不能减一点?Kim: Im afraid we cant. $12.50 is our rock bottom price. If you purchase more than 10,000 units we can reduce it to $12.00.金：恐怕不行，12.50美元是我们的底价。
如果你订货超过10,000件，我们可以减到12.00美元。
Smith: Well, Ill accept the price and place an initial order of 10,000 units.史密斯：行，我接受这个价格，第一批订10,000件。
商务英语谈判：价格、包装等谈判案例
A:为出口公司B:为国外进口公司场景一：价格谈判A和B开门走进办公室……A: please take your seat,---B:Thank you.A:After anttending our new product launch meeting,you must have a detail idea about our products,---.Now please let me know what kinds of flowers you are interested.(A递给B 一个产品目录册，B迅速地翻阅并作出标记)B:Yes,your flowers are pretty beautiful and leave me a deep impression.(A接过B递回的册子，翻阅)B:And I’d like to get the ball rolling by talking about the price.what prices will you offer for these I’ve marked?A:---,before we quote price please tell me how many flowers you are going to buy.B:for No.10 we’d like to phurchase 1500 units,No.20,1000 units and 1000 units for No.30.A:The usual price for No10 is 25 USD,for No20,35,and No30,50USD.they are all on the trade term of CIF Sydney.B:I t hink it’s unacceptable for us,you know the market has shrinked a lot during the economic ressesion period. A:we understand it,but you know these flowers are good for value.And they are newly cultivated after we tried a lot for genetic transplant.I believe you know the cost we spent.B:yes, I know that,---,it’s because of that ,I hope we can cooperate to open the market.If the price is reasonable, the large volume sales will be easy to reach,and that can remedy your large cost,right?A: (考虑片刻)Considering it’s the first time we do business and long-term cooperation in future, we can cut 1 USD for the price which we usual don’t do .B:1 USD? It makes no difference.we need more.and to be frank,we want the price to be 20,25 and 40 USD for each kind.A:No,no,no,I think you are kidding….---,that’s a big cut ,and it will make us have no returns.B:(表情严肃，犹豫片刻)Then how about 22,30 and 45 USD.A:That’s still leave us a little of margin,but increase 500 hundreds units for each kind,we can make it.B:That’s hard for us,you know it is a large size,and we can’t keep them for a long time.A:The season of large demand for flowers is coming,we guarantee the delivery within 1 month, that can be helpful for your quick sale.B:The delivery should be within 1 month, otherwise I cannot place the order. Now let’s reach some middle ground,you allow a 20% discount,I increase the order quantity by 500 hundreds units at that new price.A:20% discount? The policy regulates the maxium discount is within 15% in our company. And if you want to get the discount,the units you ordered have to overpass 2000 for each item.B:2000 units?we can’t take that many.Though you can’t offer us 15% discount,10% is ok.I hope you can accept it.---A:---,we can grant 8% at most,that’s the best we can do.A nd I ensure we have allow the prelivige for you.(A’s cellphone rings)A:Sorry,---,please allow me to spare a few minutes for answering the phone. B:please help yourself.(A走出办公室，B掏出手机打电话)B:hello,is that ---,this is --- calling from---C:Hi,---,this is ---,How is the business going?B:It’s tough.we are discussing price.Have you seen the brochures I sent.For No10,20 and 30,they offer us unit price of 20,25 and 40 USD on trade term of CIF Sydney with quantity of 2000,1500 and 1500 for each kind,and they also allow a 8% discount,but I want to win more.What’s your idea?C:I have checked that.they have a good reputation and quanlity products,and the price condition is also competetive,if you can’t go further,accept thatl.B:Ok,I get it.byeA接完电话回来A:Sorry,I’ve be delayed. It’s an important call from my gerenal mangage. Let’s continue.(拿着册子看了下)I ensure we have offered you our best price. And I really hope we can begin our business relationship from this transaction.B:You are a good negotiator,and I accept that.A:Great,that’s a deal.After a lon g negotiation,you must be tired.N ow let’s go to have a rest and drink some coffee.场景二：包装、支付方式、保险等条款A:---,we have decided the price, now let’s get down to some detail requirements of the products you order. First, we’d like to know how you would like the flowers are packed.B: For No.10 ,each bunch of flower should be packed in a clear transparent plastic bag（透明塑料袋）,each bag to a paper box, 100 boxes to a carton（纸板箱）.we require the plastic bags should be in 7 different colors, and the quality of each bag should be grade AAA with degree of transparency（透明度）of 100%.A: Grade AAA is large spend for us, we can’t meet your standard.The most we can do is to use gradeA. If you insist, we have to take 15 cents extra charge for each bag.B: If you can guarantee the quality and make sure each bunch of flower to reach customers without defections（缺点）, I can agree that.A: Please don’t worry,---,we can guarantee.B: For No20 and No30, each pot of flower to a wooden box,each box should be moisture-conditioned.6 articles of No.20 and 6 aritcles of No30 to a wooden case.A:It will be a waste of wood,if you use box and case at the same time.we can use wood blocks to separate the flowerpots.B:No,I can’t agree.If having no case packing, the flowers are inconvenient to convey and easy to be broken.So please do as I say.A:Ok.And what’s the requirement for shiping marks?B:We need cartons and wooden boxes painting our company name for short,loading port and number.And of course,some indication marks,such as fragile,keeping upright should be put on. A:Anything more?B:I think no more. That’s all.A:I get it. For package,it’s setttled. Then let’s discuss something about payment. As you know for the first time we deal with business we usually accept letter of credit.B:Letter of credit is very complex and inconvenient, I hope you can change it to remittance. That will be more flexible.A:No, we can’t accept that. Though you are right, remittance is flexible, for us,it has more risk. It’s the policy in our company that we have to accept L/C when we are in business for the first time.B:But I’m afraid that if there’s many times of remedy for L/C,it will waste alot of time, and we can’t get the flowers on the best occasion to sell. Then how about D/P?A:Sorry,---. We have to obey the regulation.B:But who will take the loss when you delay our time to sell the flowers?A:Perhaps. Then I have to go against the policy. 70% of the sales money should be paid by L/C, the balance by D/P. We can’t go further.B:Ok. What bank will be suitable for your negotiation?A:Bank of China quanzhou branch.B:Sorry, we have no business with bank of China,we usually choose HSBC for negotiation bank in China.A:That will be inconvenient for us. To draw the money, we have to go to xiamen.B:We will allow HSBC to transit its transaction to BOC. Is that ok?A:Alright.切换场景A给B端一杯咖啡…..B: You have mentioned your price is based on CIF Sydney, but now we find that Sydney port not suitable for us to take the delivery. We’d like to change it to Melpomene[mel’pɔmini:].A:I’m afraid that there’s no direct voyage to Melpomene. If so, we have to deliver the flowers in transshipment. B:Transshipment is not allowed,neither is partial shipment. Perhaps you arrange it by charter.A:No,---,it’s a big cost.We can’t do that. If you can undertake part of the charter fees, we can manage that.B:Is Perth ok?A:Perth is a good choice. Do you have any other requirement?B:We also need the insurance to be effected for 130% of the invoice value covering all risks as per ICC.A:130% and all risks? That will increase our spend. We usually commence 110% of invoice value.B:No, we need that. It’s usual our practice and none of trade companies have ever refused it.A:Let’s put the markup to 15%, reaching a middle ground, alright?B:At least 20%.A:Ok, 20%. And talk about document instructions?B:Full set of documents of ocean bill of lading in 3 orinigals and 5 copies, insurance policy, certificate original, and certificate of inspection, all certificate should mark credit number. A:Get it. Any more?B:It seems all are included.A:Let me check. Price, package, payment, insurance, documents. Yes ,all are well negotiated. Please have a look.---B: (仔细看了下)All have been in the list. A:(起身，伸出手，同---握手)Thank you,---.I hope this is a very excellent begin of our business.。
商务谈判情景英语对话
商务谈判情景英语对话掌握一些必备的商务英语口语对话，会对我们的在商务谈判上有很大的帮助。
下面店铺整理了商务谈判情景英语对话，供你阅读参考。
商务谈判情景英语对话：产品谈判对话A: I'm sorry to say that the price you quote is too high. It would be very difficult for us to push any sales if we buy it at this price.B: well, if you take quality into consideration, you won't think our price is too highA: Let’s meet each other half way.- 很遗憾你们报的价格太高，如果按这种价格买进，我方实在难以推销。
- 如果你考虑一下质量，你就不会觉得我们的价格太高了。
- 那咱们就各让一步吧。
A: I'm sorry to say that your price has soared. It's almost 20% higher than last year's.B: That's because the price of raw materials has gone up.A: I see. Thank you.- 很遗憾，贵方的价格猛长，比去年几乎高出20%。
- 那是因为原材料的价格上涨了。
- 我知道了，多谢。
A: How many do you intend to order?B: I want to order 900 dozen.A: The most we can offer you at present is 600 dozen.- 这种产品你们想订多少?- 我们想订900打。
- 目前我们至多只能提供600打。
商务谈判技巧英文版（共3篇）（精简版）
商务谈判技巧英文版(共3篇)商务谈判技巧英文版(共3篇)篇一：商务谈判强大英语技巧商务谈判中的英语技巧与外商进行商务谈判时大多用英语进行，所以这个时候我们要注意避免跨国文化交流产生的歧义，交谈时尽量用简单、清楚、明确的英语，不说易引起对方反感的话语，如下列这些词语中就带有不信任色彩，可能会客户不愿积极与我们合作。
“to tell you the truth”，“I’ll be honest ith you…”，“I ill do my best．”“it’s none of my business but…”。
为了避免误会，我们可用释义法确保沟通顺利进行。
如，“e ould accept price if you could modify your specifications．”我们还可以说：“If I understand you correctly, hat you are really saying is that you agree to accept our price if e improve our product as you request．” 最后，为确保沟通顺利的另一个方法是在谈判结束前作一个小结，把到现在为止达成的协议重述一遍并要求对方予以认可。
另外在商务谈判还应注意下列问题：I “会听” 要尽量鼓励对方多说，向对方说：“yes”，“please go on”，并提问题请对方回答，使对方多谈他们的情况。
II 巧提问题用开放式的问题来了解进口商的需求，使进口商自由畅谈。
“can you tell me more about your campany?”“hat do you think of our proposal?” 对外商的回答，把重点和关键问题记下来以备后用。
进口商常常会问：“can not you do better than that?” 对此不要让步，而应反问：“hat is meant by better?”或“better than hat?”使进口商说明他们究竟在哪些方面不满意。
商务谈判英语情景对话有哪些
商务谈判英语情景对话有哪些
商务英语源于普通英语，并以此为基础，完全具有普通英语的语言学特征，但同时它又是商务知识和普通英语的综合体，因而具有其内在的独特性，下面整理了商务谈判英语情景对话，供你阅读参考。
商务谈判英语情景对话：价格谈判对话
Henry: Have you decided to p yet. Your price is sti.
还没。
你们的价格超出了我们的预算。
Henry: I’m afraid I can’t he price any more, or ik e: Is it possibhat you give us another discount of ?
你能再给我们打个九折吗?
Henry: You knoike: I see. ike: e on. It’s a ike: OK. Bye.
好的，再见。
商务谈判英语情景对话：情景对话
I see ean.(我明白您的意思。
)
如果表示赞成，可以说：
That’s a good idea.(是个好主意。
)
或者说：
I agree e. sorry, I misunderstood you. Then I go ah you. (哦，对不起，我误解你了。
那样的话，我同意你的观点。
)
总之不管你说什么，你最终的目的就是要促成一笔生意。
即使不成，也要以善意对待对方，也许你以后还有机会，生意不成人情在，你说对吗?。
商务英语谈判案例
商务英语谈判案例在商务领域，谈判是非常重要的环节，能否成功达成协议往往取决于谈判双方的沟通技巧和谈判策略。
今天我们将通过一个实际的案例来探讨商务英语谈判的技巧和要点。
案例背景：A 公司是一家知名的跨国企业，他们希望与B 公司合作开发新产品，双方已经进行了几轮谈判，但在价格和合作条款上一直无法达成一致。
首先，我们来看看在这个案例中，双方可能会面临的问题和挑战。
首先，双方在价格上的分歧是一个主要问题。
A 公司希望以较低的价格购买 B 公司的产品，而 B 公司则认为他们的产品价值更高，希望得到更多的利润。
其次，合作条款方面的分歧也是一个挑战。
双方在产品研发、市场推广、利润分配等方面存在分歧，需要通过谈判来达成一致。
在这种情况下，双方如何进行商务英语谈判呢？首先，双方需要保持冷静和理性，不要被情绪左右。
双方可以通过客观的数据和事实来支持自己的立场，避免过多的主观臆断和情绪化的言辞。
其次，双方需要善于倾听和理解对方的立场和需求。
通过倾听对方的意见和建议，可以更好地把握对方的底线和诉求，有针对性地提出自己的建议和解决方案。
在商务英语谈判中，语言表达和沟通技巧也是非常重要的。
双方需要使用准确、清晰的语言表达自己的观点和意见，避免歧义和误解。
同时，双方还可以运用一些谈判技巧，比如“正面回应、反问追问、陈述差异、积极沟通”等，来增加谈判的灵活性和效果。
最后，在商务英语谈判中，双方需要注重合作和共赢的理念。
双方可以通过讨论合作的长远发展和共同利益，来增加谈判的成功概率。
双方可以共同探讨如何在价格和合作条款上找到一个双方都能接受的方案，实现合作共赢。
总结起来，商务英语谈判是一门艺术，需要双方在语言表达、沟通技巧、理性思维和合作共赢上下功夫。
通过本案例的分析，我们可以更好地理解商务英语谈判的要点和技巧，希望对大家在实际工作中有所帮助。
商务英语谈判中的否定语言策略
商务英语谈判中的否定语言策略在商务英语谈判中，语言的运用至关重要。
否定语言策略的恰当使用，不仅能够清晰地表达立场和观点，还能避免冲突、维护关系，从而促进谈判的顺利进行。
一、商务英语谈判中否定语言策略的重要性商务谈判的本质是通过沟通和协商来达成共识、实现双方的利益诉求。
在这个过程中，不可避免地会出现需要表达否定意见的情况。
如果不能恰当地运用否定语言策略，可能会导致以下不良后果。
首先，可能会引起对方的反感和抵触情绪，破坏谈判的和谐氛围。
在商务交往中，人际关系的维护是至关重要的。
一旦对方感到被冒犯或不被尊重，可能会对谈判产生消极态度，甚至拒绝继续合作。
其次，不恰当的否定表达可能导致信息传递不准确，使对方误解自己的意图。
这会增加沟通成本，延长谈判时间，甚至可能使谈判陷入僵局。
最后，缺乏有效的否定语言策略可能会削弱自身的谈判地位和说服力。
无法清晰、有力地表达否定意见，可能会让对方认为自己立场不坚定或缺乏专业素养。
二、常见的否定语言策略1、委婉表达使用委婉的措辞可以减轻否定带来的冲击。
例如，用“I'mafraid”“I'm not quite sure”“It seems that”等开头，能够使语气更加缓和。
比如：“I'm afraid we can't accept your offer at the moment”（恐怕我们目前无法接受您的报价。
）2、提供替代方案在否定对方的提议或观点时，同时提供一个替代方案，既能表明自己的否定态度，又显示出积极解决问题的意愿。
例如：“We can't agreeto your proposed delivery date However, we could consider a later date thatis more feasible for both sides”（我们不能同意您提议的交货日期。
不过，我们可以考虑一个对双方都更可行的较晚日期。
商务英语谈判对话范文
商务英语谈判对话范文商务谈判技巧在任何合作场合都能用得到，谈判的水平直接决定成本或者收益，下面店铺整理了商务英语谈判对话范文，供你阅读参考。
商务英语谈判对话范文：情景对话今天Robert的办公室出现了一个生面孔――Kevin Hughes，此人代表美国一家运动产品公司，专程来台湾寻找加工。
接洽的加工产品市运动型“磁质石膏护垫”，受伤的运动员包上这种产品上场比赛，即可保护受伤部位，且不妨碍活动。
现在，我们就来看看两人的会议现况：R: We found your proposal quite interesting, Mr. Hughes. We'd like to weigh the pros and cons(衡量得失)with you.K: Mr. Robert Liu, we've looked all over Asia for a manufacturer; your company is one of the most suitable.R: If we can settle a number of basic questions, I'm confident in saying that we are the most suitable for your needs.K: I hope so. And what might be the basic questions you have?R: First, do you intend to take a position in(投资于……)our company?K: No, we don't, Mr. Liu. This is just OEM.R: I see. Then, the most important thing is the size of your orders. We'll have to invest a great deal of money in the new production process.K: If you can guarantee continuing quality, we can sign a commitment for 75,000 pieces a year, for five years.R: At U.S. $1000 a piece, we'll make an average return of just 4%. That's too great a financial burden for us.K: I'll check the number later, but what do you propose?R: Here's how you can demonstrate commitment to this deal.Make it ten years, increase the unit price, and provide technology transfer.商务英语谈判对话范文：实例对话Robert在前面的谈判最后提出签约十年的要求，Kevin会不会答应呢?如果答案是否决的话，Robert又有何打算?他一心为公司的利益打算，极力争取技术转移地协定，而对方会甘心出让此项比金钱更珍贵的资产吗?请看以下分解：K: We can't sign any commitment for ten years. But if your production quality is good after the first year, we could extend the contract and increase our yearly purchase.R: That sounds reasonable. But could you shed some light on(透露)the size of your orders?K: If we are happy with your quality, we might increase our purchase to 100,000 a year, for a two-year period.R: Excuse me, Mr. Hughes, but it seems to me we're giving up too much in this case. We'd be giving up the five-year guarantee for increased yearly sales.K: Mr. Liu, you've got to give up something to get something.R: If you're asking us to take such a large gamble(冒险)for just two year's sales, I'm sorry, but you're not in our ballpark(接受的范围).K: What would it take to keep Pacer interested?R: A three-year guarantee, not two. And a qualilty inspection(质量检查)tour after one year is fine, but we'd like some of our personnel on the team.K: Acceptable. Anything else?R: We'd be making huge capital outlay(资本支出)for the production process, so we'd like to set up a technology transfer agreement, to help us get off the ground(取得初步进步).。
商务英语谈判对话900句
商务英语谈判对话900句在商务领域，英语是一种非常重要的沟通工具。
掌握商务英语谈判对话的技巧将帮助我们更好地进行国际商务合作。
本文将为您介绍900句商务英语谈判对话，帮助您增强谈判能力。
1. Greetings and Introductions（问候与介绍）1.1. Greeting the Counterpart（向对方问候）- Hello, nice to meet you.- Good morning/afternoon/evening.- How are you?1.2. Introducing Yourself（介绍自己）- My name is [Name], and I represent [Company Name].- I am [Name], the CEO of [Company Name].- I work for [Company Name] as the Sales Manager.1.3. Introducing the Team（介绍团队）- I would like to introduce my team. This is [Name], the Marketing Manager, and [Name], the Financial Director.- We have brought our team of experts today. They specialize in [relevant field].2. Establishing Rapport（建立融洽关系）2.1. Complimenting the Counterpart（赞美对方）- I must say, your company has an excellent reputation.- Your product range is truly impressive.- I admire the way you handled the project.2.2. Expressing Interest（表达兴趣）- We are interested in exploring potential business opportunities with your company.- Your product seems to be a perfect fit for our market.- We have been following your company's progress with great interest.2.3. Asking About the Counterpart's Company（询问对方公司情况）- Could you tell me more about your company's history?- What are your company's main products/services?- How long have you been in business?3. Presenting Your Company（介绍自己的公司）3.1. Overview of the Company（公司概况）- Our company was founded in [year] and has since become a global leader in [industry].- We specialize in [products/services] and have a strong customer base worldwide.- Our company is known for its commitment to quality and exceptional customer service.3.2. Highlighting Achievements（突出成就）- We have successfully completed several high-profile projects for major clients.- Our company has received numerous awards for innovation and excellence.- We have achieved double-digit growth in the past few years.3.3. Explaining Competitive Advantage（解释竞争优势）- One of our key strengths is our extensive distribution network.- Our cutting-edge technology gives us a significant edge over our competitors.- We offer customized solutions tailored to our clients' specific needs.4. Discussing Business Opportunities（讨论商机）4.1. Expressing Interest in Collaboration（表达合作兴趣）- We believe that a partnership between our companies would be mutually beneficial.- We are keen to explore potential joint ventures.- Let's discuss how we can work together to achieve our common goals.4.2. Suggesting Collaboration Options（提出合作选择）- We can explore the possibility of a distribution agreement.- Joint product development could be a great opportunity for both our companies.- A strategic alliance could open up new markets for both of us.4.3. Negotiating Terms（谈判条款）- We propose a revenue-sharing model that benefits both parties.- Let's discuss the pricing and payment terms in more detail.- Are you open to offering exclusive rights in our market?5. Closing the Negotiation（结束谈判）5.1. Summarizing the Discussion（总结讨论）- To sum up, we have identified several viable collaboration options.- We have discussed the key terms and are now ready to move forward.- It has been a productive discussion, and we look forward to further collaboration.5.2. Agreeing on Next Steps（达成共识）- Let's schedule a follow-up meeting to finalize the details.- We will prepare a formal proposal for your review.- Our legal team will draw up a draft agreement based on our discussion.5.3. Expressing Appreciation（表达感谢）- Thank you for your time and consideration.- We appreciate the opportunity to discuss our partnership.- We look forward to a fruitful collaboration with your company.以上900句商务英语谈判对话涵盖了商务谈判的各个方面。
商务英语谈判对话带翻译
商务英语谈判对话带翻译商务谈判是交易当中最为重要的一部分，以下是我给大家整理的关于商务英语谈判对话带翻译，盼望可以帮到大家关于商务英语谈判对话带翻译一This book has information about layers and their priorites. It covers how they look out for themselves and their clients, why they say theres no conflict of interest, and how no stone is left unturned for client, regardless of cost. The attorney is tireless in checking every angle. This is basically because they are paid by the hour. The more time they spend on the case, the more they get paid.这本书谈到律师和他们处理事情的轻重缓急态度，也谈到他们如何擅长维护自身和客户的利益，以及他们会不惜成本，强说事情没有利益冲突，或坚称客户的状况会很顺当的缘由。
在认真调查大事层面时，律师从不感到疲乏，这是由于他们按时数计费，他们花在案子上的时间越长，赚的钱都多。
The fact that an in-house attorney handles similar situations faster and cheaper than attorneys paid by the hour is one of those mysteries of life we mere mortals will never understand without the help of an attorney.当企业雇有专属的律师，处理类似案件的速度就会比较快，而收费在比以外面按时计费的律师低。
模拟商务谈判案例（精选五篇）
模拟商务谈判案例（精选五篇）第一篇：模拟商务谈判案例案例一：谈判A方：午子绿茶公司谈判B方：华之杰塑料建材有限公司(1)A方背景资料：①品牌绿茶产自美丽而神秘的某省，它位于中国的西南部，海拔超过2200米。
在那里，优越的气候条件下生长出优质且纯正的绿茶，它的茶多酚含量超过35％，高于其他(已被发现的)茶类产品。
茶多酚具有降脂、降压、减少心脏病和癌症的发病几率。
同时，它能提高人体免疫力，并对消化、防疫系统有益。
②已注册生产某一品牌绿茶，品牌和创意都十分不错，品牌效应在省内初步形成。
③已经拥有一套完备的策划、宣传战略。
④已经初步形成了一系列较为顺畅的销售渠道，在全省某一知名连锁药房及其他大型超市、茶叶连锁店都有设点，销售状况良好。
⑤品牌的知名度还不够，但相信此品牌在未来几年内将会有非常广阔的市场前景。
⑥缺乏足够的资金，需要吸引资金，用于扩大生产规模、扩大宣传力度。
⑦现有的品牌、生产资料、宣传策划、营销渠道等一系列有形资产和无形资产，估算价值1000万元人民币。
(2)A方谈判内容：①要求B方出资额度不低于50万元人民币。
②保证控股。
③对资产评估的1000万元人民币进行合理的解释(包含品牌、现有的茶叶及制成品、生产资料、宣传策划、营销渠道等)。
④由A方负责进行生产、宣传以及销售。
⑤B方要求年收益达到20％以上，并且希望A方能够用具体情况保证其能够实现。
⑥B方要求A方对获得资金后的使用情况进行解释。
⑦风险分担问题(提示：例如可以购买保险，保险费用可计入成本)。
⑧利润分配问题。
(3)B方背景资料：①经营建材生意多年，积累了一定的资金。
②准备用闲置资金进行投资，由于近几年来绿茶市场行情不错，故投资的初步意向为绿茶市场。
③投资预算在150万人民币以内。
④希望在一年内能够见到回报，并且年收益率在20％以上。
⑤对绿茶市场的行情不甚了解，对绿茶的情况也知之甚少，但A 方对其产品提供了相应资料。
⑥据调查得知A方的绿茶产品已经初步形成了一系列较为畅通的销售渠道，在全省某一知名连锁药房销售状况良好，但知名度还有待提高。
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商务谈判实例(四)
今天Robert的办公室出现了一个生面孔――Kevin Hughes，此人代表美国一家运动产品公司，专程来台湾寻找加工。
接洽的加工产品市运动型“磁质石膏护垫”，受伤的运动员包上这种产品上场比赛，即可保护受伤部位，且不妨碍活动。
现在，我们就来看看两人的会议现况：
R:We found your proposal quite interesting,Mr.Hughes.We'd like to weigh the pros and cons（衡量得失）with you.
K:Mr.Robert Liu,we've looked all over Asia for a manufacturer;your company is one of the most suitable.
R:If we can settle a number of basic questions,I'm confident in saying that we are the most suitable for your needs.
K:I hope so.And what might be the basic questions you have?
R:First,do you intend to take a position in（投资于……）our company?
K:No,we don't,Mr.Liu.This is just OEM.
R:I see.Then,the most important thing is the size of your orders.We'll have to invest a great deal of money in the new production process.
K:If you can guarantee continuing quality,we can sign a commitment for75,000pieces a year,for five years.
R:At U.S.$1000a piece,we'll make an average return of just4%.That's too great a financial burden for us.
K:I'll check the number later,but what do you propose?
R:Here's how you can demonstrate commitment to this deal.Make it ten years,increase the unit price,and provide technology transfer.。