星巴克咖啡在大学校园里开设的可行性分析英文版

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星巴克环境报告书(英文版)

星巴克环境报告书（英文版）Starbucks Environmental ReportIntroduction:Starbucks Corporation is a well-known American multinational coffee company and coffeehouse chain. It was founded in 1971 and today operates more than 30,000 stores worldwide. With such a vast presence, Starbucks recognizes the importance of sustainability and has made significant efforts to minimize its environmental impact. This environmental report aims to provide an overview of Starbucks' commitment towards environmental responsibility and the initiatives undertaken to achieve this goal. Reducing Carbon Footprint:Starbucks acknowledges the role of greenhouse gas emissions in climate change and is committed to reducing its carbon footprint. The company has invested in renewable energy sources and energy-efficient technologies, allowing them to make significant progress in achieving their goals. By 2030, Starbucks plans to have 10,000 environmentally friendly stores worldwide that will significantly reduce its carbon emissions.Water Conservation:Water is a precious resource, and Starbucks understands the significance of responsible water consumption. The company has implemented various water conservation practices globally, such as installing high-efficiency equipment, optimizing water use in their operations, and promoting water stewardship in coffee-growing regions. Through these efforts, Starbucks has achieved a 26% reduction in water consumption per square foot since 2008.Waste Management:Starbucks is committed to reducing waste generation and promoting sustainable waste management practices. The company has implemented recycling and composting programs, reducing the amount of waste sent to landfills. Additionally, Starbucks has set a goal to have recyclable or reusable cups available in all its stores by 2022. The company also encourages customers to bring their own reusable cups and provides discounts as an incentive for promoting this behavior.Sustainable Sourcing:Starbucks recognizes the importance of sustainably sourcing its coffee beans and other agricultural products. The company has established strong relationships with coffee growers and farmers, working closely to ensure sustainable farming practices. Starbucks supports farmer loans, technical assistance, and provides training to improve productivity while minimizing the environmental impact. Additionally, Starbucks has committed to ethically sourcing its cocoa, tea, and manufactured goods.Community Engagement:Starbucks believes in fostering a sense of community and environmental responsibility among its customers and employees. The company actively engages in various community outreach initiatives, such as tree planting events, beach cleanups, and educational campaigns. Starbucks also partners with local organizations to promote environmental awareness and conservation. The company encourages its employees to volunteer in community service projects and offers grants for employee-ledenvironmental initiatives.Conclusion:Starbucks's commitment to environmental responsibility is evident through its comprehensive initiatives to reduce its carbon footprint, conserve water, manage waste sustainably, and source its products ethically. The company's dedication to community engagement further reinforces its commitment towards creating a sustainable future. Starbucks understands that addressing environmental challenges is crucial for the long-term success of their business. By implementing these initiatives and constantly striving for innovation, Starbucks serves as an example for other corporations in the pursuit of environmental sustainability.Sustainability in Supply Chain:In addition to sourcing coffee sustainably, Starbucks has also extended its commitment to sustainability in its supply chain. The company aims to ensure that its suppliers adhere to ethical and sustainable practices. Starbucks has developed the C.A.F.E. (Coffee and Farmer Equity) Practices program, which provides guidelines for responsible coffee sourcing. The program focuses on four key areas: quality, economic accountability, social responsibility, and environmental leadership. Through the C.A.F.E. Practices program, Starbucks works with suppliers to improve farming practices, protect the rights of workers, and minimize environmental impacts.Starbucks also recognizes the importance of responsible sourcing in other areas of its supply chain, beyond coffee. The company is committed to sourcing cocoa, tea, and manufactured goods in asustainable and ethical manner. For cocoa and tea, Starbucks partners with organizations like the World Cocoa Foundation and Ethical Tea Partnership to promote sustainable farming practices and improve working conditions in the supply chain. In terms of manufactured goods, Starbucks prioritizes suppliers who adhere to strict ethical standards and engage in responsible manufacturing processes.Engaging Employees:Employees play a crucial role in Starbucks' commitment to environmental sustainability. The company actively engages its employees and encourages them to contribute to its sustainability initiatives. Starbucks provides comprehensive training on environmental practices and policies, ensuring that employees are well-informed and equipped to make environmentally responsible decisions in their daily work.Moreover, Starbucks offers various incentives to encourage employees to adopt environmentally friendly behaviors. For instance, the company provides discounts to employees who bring their own reusable cups and actively promotes the use of reusable cups among customers. Starbucks also offers incentives for carpooling and public transportation use, aiming to reduce emissions associated with employee commuting.Transparency and Reporting:As part of its commitment to environmental responsibility, Starbucks maintains a transparent and rigorous reporting process.The company annually publishes its Global Responsibility Report, which provides comprehensive information on its sustainability goals, progress, and challenges. The report includes data on energy and water consumption, waste generation, greenhouse gas emissions, and other key environmental metrics. By publicly sharing this information, Starbucks holds itself accountable and invites stakeholders to track its progress and provide feedback.Furthermore, Starbucks actively seeks feedback from customers, employees, and other stakeholders to identify areas for improvement. The company conducts surveys and feedback sessions to gather insights into its sustainability initiatives and evaluates its performance against stakeholder expectations. This feedback-driven approach ensures that Starbucks remains responsive to the evolving sustainability landscape and continuously improves its environmental practices.Partnerships and Collaboration:Starbucks recognizes that addressing complex environmental challenges requires collaboration and partnership with external organizations. The company actively engages with NGOs, academic institutions, governments, and industry peers to drive collective action and maximize its positive impact. Starbucks is a signatory of the United Nations Global Compact, aligning its operations with principles related to human rights, labor, environment, and anti-corruption.Moreover, Starbucks collaborates with organizations like Conservation International and the Environmental Defense Fund toadvance research and innovation in sustainability practices. The company leverages these partnerships to develop and implement new technologies and solutions that further reduce its environmental footprint.Conclusion:Starbucks' commitment to environmental sustainability encompasses various aspects of its operations, from sourcing sustainable coffee to reducing waste and engaging employees. The company's comprehensive approach demonstrates its understanding of the interconnectedness of environmental, social, and economic factors. Starbucks' efforts to drive sustainability in its supply chain, engage employees, transparently report its progress, and collaborate with external stakeholders exemplify its dedication to creating a sustainable future.While Starbucks has made significant progress towards its sustainability goals, it acknowledges that there is still work to be done. The company is committed to continuous improvement and innovation, constantly seeking ways to mitigate its environmental impact and inspire positive change in the coffee industry and beyond. Starbucks serves as a role model for other corporations, demonstrating that environmental responsibility can be integrated into business practices while still driving growth and success.。

星巴克SWOT分析-英文

SWOT Analysis of StarbucksGiven by group: GeilivableGroup members: 刘德欢0093075 罗睿棋0093111周丽丽0093120 孙玉0093112Background:Starbucks Corporation (SBUX) is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 50 countries, including over 11,000 in the United States, over 1,000 in Canada, and over 700 in the United Kingdom.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.Strengths:•Starbucks Corporation is a very profitable organization, earning in excess of $600 million in 2004.The company generated revenue of more than $5000 million in the same year.•It is a global coffee brand built upon a reputation for well products and services. It has almost 9000 cafes in almost 40 countries. •Starbucks has a very low rate for the loss of its top managers. They give various ideas for their products.•Starbucks was one of the Fortune Top 100 Companies to Work For in 2005. The company is a respected employer that values its workforce. •Starbucks’ product is not just coffee, but the experience for coffee: atmosphere management, soft music, warm light and so on. •Starbucks uses the mode of flexible investments and cooperations according to the different market situations around the world. It always uses the direct way to sale its products.•The organization has strong ethical values and an ethical mission statement as follows, 'Starbucks is committed to a role of environmental leadership in all facets of our business.'•Starbucks always locates in the crowed mal so that it gives the consumers the good coffee as well as the space to have a rest.Weaknesses:•The short of capital:Whenever Starbucks plan to open a new shop, it would always be put in the most prosperous location of the city. Just in Shanghai, it needs 2 millions to open a new shop. It means that how to solve the demand ofcapital, labor and reserve resources is a big challenge for Starbucks. •High price:The price level of Starbucks is higher than corporations in the same industry. It concentrate on developing the high-end product and give up the profit from the low-income people. It will lead a high risk for Starbucks’ daily operation. Because Once•High concentration level:The organization has a strong presence in the United States of America with more than three quarters of their cafes located in the home market. It is often argued that they need to look for a portfolio of countries, in order to spread business risk.•Lack of diversification:The organization is dependant on a main competitive advantage, the retail of coffee. This could make them slow to diversify into other sectors should the need arise.Opportunities：•Starbucks are very good at taking advantage of opportunities.•In 2004 the company created a CD-burning service in their Santa Monica (California USA) cafe with Hewlett Packard, where customers create their own music CD.•New products and services that can be retailed in their cafes, such as Fair Trade products.•The company has the opportunity to expand its global operations. New markets for coffee such as India and the Pacific Rim nations are beginning to emerge.•Co-branding with other manufacturers of food and drink, and brand franchising to manufacturers of other goods and services both have potential.•Starbucks has the courage to try something challenging and innovative, for example, the construction of ‘the third space’, taking advantage of e-business.THREATAfter rapidly expanding, there exist a potential risk that the burden of set new cooperate chain is heavy. At the same time, because Franchisee is not allowed, operators can’t wait for benefits rely on its initial fee. There are a lot of competitors in potential and reality.What’s more, no one knows if the market for cof fee will grow and stay in favor with customers, or whether another type of beverage or leisure activity will replace coffee in the future. Starbucks are facing with treats as follows:•Cost raising:Starbucks are exposed to rises in the cost of coffee and dairy products. •The threat of new enters:Since its conception in Pike Place Market, Seattle in 1971, Starbucks' success has lead to the market entry of many competitors and copy cat brands that pose potential threats.•CompetitorsMainland China market existing Taiwan Shang Dao coffee, Japan really pot of coffee, and other coffee later into china ,Starbucks coffee among all as its biggest competitor, "coffee wars" royalties have become inevitable.Starbucks mission statement is 'Establish Starbucks as the premier purveyor of the finest coffee in the world.’ Facing with the competition from the coffee industry, the convenience store, fast food restaurant and coffee machine, Starbucks have a long way to go in the future.SolutionInternal:•Starbucks should take price discrimination strategy, which means it should offer products with different price levels for people with different income level.•Starbucks should set up a road map to achieve diversification, not only sell coffee , but also the cake, fruit salad and so on.•Starbucks should have regular research for the better understanding of its competitors and better service for its consumers.External:•Consolidate the relationship with government to strengthen the competence of the corporation among Chinese market.•To get a strong financing ability, Starbucks should consolidate its relationship with commercial banks and some other financial institutions.。

星巴克英文作文带翻译

星巴克英文作文带翻译英文：Starbucks is a popular coffee chain that has gained worldwide recognition for its high-quality coffee and cozy atmosphere. I personally love going to Starbucks because it provides a great environment for me to study, catch up with friends, or just relax.One of the things I appreciate about Starbucks is the variety of drinks they offer. From classic favorites like lattes and cappuccinos to seasonal drinks like pumpkin spice lattes and peppermint mochas, there's something for everyone. I also appreciate the customization options that allow me to make my drink exactly how I want it.Another thing I love about Starbucks is the food options. Whether I'm in the mood for a breakfast sandwich or a pastry, there's always something delicious to choose from. I especially love their blueberry muffins and eggbites.The atmosphere at Starbucks is also a big draw for me. The cozy seating, warm lighting, and background music makeit a great place to relax and unwind. I often go to Starbucks to study or work on my laptop, and I always feel productive in their environment.Overall, Starbucks is more than just a coffee shop to me. It's a place where I can go to enjoy a delicious drink and snack, catch up with friends, or get some work done. I appreciate the attention to detail in their drinks and food, as well as the inviting atmosphere that keeps me coming back.中文：星巴克是一家备受欢迎的咖啡连锁店，因其高质量的咖啡和舒适的氛围而在全球范围内获得了认可。

星巴克的一篇英语论文

Running Title: Creating Consumptionscapes in Starbucks in ChinaFrom Servicescape to Consumptionscape:A Photo-Elicitation Study of Starbucks in the New ChinaMeera VenkatramanAssociate Professor of MarketingSawyer Business SchoolSuffolk UniversityTeresa NelsonElizabeth J. McCandless Professor in EntrepreneurshipSchool of ManagementSimmons CollegeForthcoming in the Journal of International Business Studies20081From Servicescape to Consumptionscape:A Photo-Elicitation Study of Starbucks in the New ChinaAbstractA servicescape can be viewed as the frozen potential of a consumptionscape which is unleashed when consumers “twist” the resources of its built environment for their own purposes. In this paper weexplore how young, urban Chinese consumers transform the iconic global brand Starbucks into a consumptionscape through their enactment of personally meaningful experiences, roles, and identities inthe setting. We employ the qualitative research methodology of photo-elicitation by having consumersrecord their experience in a Starbucks in Beijing through photography and later using these images asprobes in a depth interview. The implications for new global servicescapes in local markets are discussed.Keywords:Photo-ElicitationChinaServicescapeGlobal Brand MeaningAdoption of InnovationStarbucks2INTRODUCTIONThe term servicescape connotes a physical, material setting designed and built to shape consumption behavior. Conceived by Bitner as a human built environment, the servicescape is nowunderstood to encompass design factors (e.g. layout, furnishings, and decor), ambient conditions (e.g.lighting and temperature), and social interactions amongst and between customers and employees(Baker,1987; Bitner, 1992, Sherry 1998). Construction of a servicescape sets the stage for consumption or to coina phrase based on Deighton (1992) -- a servicescape is the frozen potential of a consumptionscape (Gerand Belk, 1996). Consumers transform it into a consumptionscape when they act on and “twist” its resources (Aubert-Gamet, 1997) to achieve their own purposes. They engage the servicescape in theconstruction of experiences that fit with their life themes and projects and connect to culturally embeddedrituals and meanings (Arnould and Price, 1993; Schmitt, 2003; Sherry 1998). The examination of theconsumer‟s role in using the resources of the servicescape to compose meaningful experiences therebytransforming it into a consumptionscape is one of the contributions of this paper.The socio-cultural context of the consumer is crucial because it frames possibilities for thought, beliefs, and actions and makes the emergence of certain meanings more likely than others (Arnould andThompson, 2005; Thompson, 1997). Our context is the young, upwardly mobile, urban Chinese consumeror the “New China”. These consumers are in a liminal stage of life – composing new roles and identitiesandacquiring the accoutrements: brands, products, services and experiences that contribute to the creationof their evolving selves. Having acquired household goods like TVs and washing machines, and personalelectronics like computers, they are now avid purchasers of leisure and consumption goods and serviceslike coffee shops, movies, and theatre (Kilby and Carter, 2006). The acquisitiveness of this large and ripemarket is fuelling the growth of the Chinese economy (McEwen, Fang, Zhang, and Burkholder, 2006).Our focus is one particular consumption experience- that of the iconic experiential brand Starbucks andits role in the creation of new experiences and identities for this slice of the Chinese market.3Starbucks is a particularly relevant and meaningful site for this research for two important reasons. First, its built environment is a key strategic tool for the company so that the quality of its storedesign including layout, lighting, and furnishings reinforce its commitment to fine coffee products (Koehn, 2001 pp. 243). Second, the company‟s global strategy focuses on managing “the consumerexperience” which “includes not only what coffee customers drink, the interactions they have with storeemployees, and the visual environment; it also encompasses the coffee aromas in the air, backgroundmusic, and overall ambience of company stores” (Koehn, 2001, pp. 247). In the study of g lobal servicescapes in the Chinese context, McDonald‟s and Kentucky Fried Chicken with their focus onquality, value, and service represent the first generation of entrants (Watson, 1997) and Starbucks represents the next. It is an upscale, high-end brand seeking to make an emotional connection with theyoung, professional, upwardly mobile Chinese market. The focus on this “New China” market and theiruse of the resources of the built environment of an iconic global experiential servicescape to constructmeaningful experiences is another contribution of this paper.Consumption experience is subjectively felt and individually experienced and can only be credibly reported by informants who are in the setting (Caru and Cova, 2003). This made it incumbent forus to use an emic perspective or the actor‟s reporting of the experience rather than impose our understanding on the phenomena. Consequently, we had informants take photographs of their experienceas it was happening and later used these photographs as probes in depth interviews. This qualitativeresearch methodology is known as photo-elicitation and although very well established in anthropology,sociology, and leisure research, is less well known to International Business scholars. The demonstrationof photo-elicitation as a useful research technique in International Business is another purpose of thispaper.In the next section we review literature in two different fields that provide the conceptual underpinnings for our research. The first field examines the impact of the built environment on consumption behavior, and the second studies global brands in local markets.4CONCEPTUAL GROUNDINGThe Role of the Built EnvironmentTwo intertwined streams of research, “servicescapes” and “atmospherics”, help us und erstand the effect of built environments on consumption behavior. Bitner coined the term “servicescapes” and drawing on research in marketing, environmental and cognitive psychology, and ergonomics laid thefoundation for the study of the effect of built environments on consumer thought, emotions, and actions(Bitner, 1992). Recognizing that people experience an environment holistically, her work none-the-lessdecomposed the servicescape into three dimensions: ambient conditions; space and function; and signs,symbols, and artifacts. Based on the Stimulus-Organism-Response (S-O-R) theory in environmentalpsychology, Bitner developed a framework and an inventory of propositions for understanding the impactof the built environment on employees, customers, and their interactions.The term “atmospherics” is credited to Kotler who focused on understanding the impact of built retail environments on buying behavior (Kotler, 1973). “Atmospherics” is the conscious design of buyingenvironments “to produce specific em otional effects in the buyer that enhance his (sic) purchase probability”. Kotler argues that management should bring the resources of three art forms: architecture,interior design, and window dressing, to bear on the design of built environments. Further he argues thatit is buyers‟ perceptions of the space that is critical and since buyers understand environments throughtheir senses, sensory information about the atmosphere must be considered as for example color, brightness, size, and shape of the visual stimuli and volume and pitch of the auditory.Although the overall intent of the “servicescapes” and “atmospherics” research is similar, there are distinctions between them. They are different in origin - retailing research is older; methodologiesemployed - the servicescapes research has tended to use more interpretive research methodologies (Sherry, 1998); and biography - journal outlets tend to be different. Further, while the servicescapesliterature recognizes that servicescapes are commercial places designed and built by marketers to shapeconsumption behavior, researchers in the field have focused on consumers‟ use of the space for the 5production of personally significant experiences, meanings, and purposes (Arnould, Price, and Tierney,1998; Aubert-Gamet, 1997). Recent research shows that consumers assert some agency even in seeminglyoverpowering spectacle-like retail environments (e.g. the ESPN Zone Chicago) by resisting and subverting rules (Kozinets et al., 2004). In contrast, research in the atmospherics tradition has tended tofocus on the relationship between elements of the built environment and customer and employee responses including enjoyment, time in store, items examined, information acquired, purchases, andsatisfaction for consumers ; and mood, effort, commitment, attitude, knowledge, and skill for employees(Turley and Milliman, 2000). Overall, the servicescape literature tends to take a more holistic view of thebuilt environment and is given to broad categorizations like physical cues, people, and processes (Sherry,1998), while the atmospherics research is concerned with detail, carefully categorizing themultitude ofvariables that make up the built environment into external, general interior, layout and design, point-ofpurchaseand decoration variables, and human variables (Turley and Milliman, 2000).Despite these differences there is a cross-pollination of ideas and constructs between the fields. For example, Sherry in “The Soul of the Company Store” (1998) investigates the na ture of emplacementand brandscapes in the hyper retail environment of the Chicago Nike Town and “unpacks some of thedesign features” like suspended statues, lamps/altars, memorabilia that contribute to the engagement withthe servicescape. And Hightower, Brady, and Baker (2002) examine the impact of a servicescape onaffect, value, and behavioral intentions by using a multi-item scale that measures a holistic response to theservicescape instead of examining the relationship of specific servicescape elements of a baseball stadium, like crowdedness, to specific outcomes like patron response.Since we are interested in exploring the construction of meaning for the Starbucks experience by the New China, we ground our research in the servicescapes tradition of doing interpretive qualitativeresearch. We capture the experience through images taken by our informants and in depth interviewswhich enable us to get at the experience from their point of view. We expect that consumers will enactpersonally significant experiences, life projects, and life themes in the servicescape. Further, research in6the atmospherics tradition suggests that specific interior design and décor elements of the Starbucks willfeature prominently in the construction of these meanings.The Global Brand in a Local MarketHow does a Western, high-end, unique servicescape like Starbucks impact local consumption tastes, practices, and lifestyles when it enters a new market? Some might argue that like other globalservicescapes before it (e.g. McDonald‟s); Starbucks will become the agent for the imposition of standardized codes of practice and behavior that undermine local voices, practices, and lifestyles and thevery nature of local consumption cultures (Ritzer, 1973). Indeed, the experience of global brands likeCoca-Cola and McDonald‟s, who entered foreign markets with aggressive expansion plans and considerable marketing and financial clout, reveals that they do impact the local culture in significantways (Watson, 1997). However, at the same time a considerable body of research reveals that the outcome is more complicated than the replacement of old ways with new (Ger and Belk, 1996;Miller,1998; Watson, 1997). Local cultures, be they more or less economically affluent, are far from passive intheir response to foreign brands. Consumers can appropriate the brand to the local consumption milieu -altering its uses and functionality – resulting in the transformation of brand meaning. The result is thefusion of global and local meanings as is evidenced by a substantial body of research on inexpensiveconsumer consumables like Coca-Cola, more expensive consumer durables like scooters, and popularculture products like TV shows and soap-operas (Ger and Belk, 1996).The experience of McDonald‟s i n Southeast Asia since the mid-seventies is illustrative (Watson, 1997). Its impact on local cultures is irrefutable: in Hong Kong it has replaced traditional teahouses as avenue for breakfast, in Japan people now eat with their hands, and in Taiwan French fries is the snackfood of choice for young people. But while McDonald‟s has affected significant change in consumptionhabits, these changes must be considered in the context of larger societal and cultural changes sweepingthese countries. New classes of prosperous consumers were emerging and rising incomes produced newfamily structures as newly wed couples were choosing to live independently and not in extended family7households as had been the tradition. The focus became the needs and wants of the married couple “whichbrought with it an entire set of attitudes and practices that undermine older assumptions regarding themeaning of life” (Watson, 1997; pp. 16). Simultaneously, there was a decline in the birthrate and anassociated heightened focus o f time, money, and attention on children. McDonald‟s targeted these children and they in turn made the company‟s servicescape their own. For example, in many East Asiancountries teenagers can be seen hanging out in the McDonald‟s for hours after school, u sing it a leisurecenter and effectively taking the “fast” out of fast-food. So much so that for an entire generation of Japanese and Hong Kong children who has grown up with McDonald‟s it does not represent something“foreign”. Watson argues that for them it is “local” cuisine.This suggests that the New China will appropriate the meaning of the Starbucks commercial space to its own purposes. How this will happen will be contingent amongst other things on the resourcesthat Starbucks has to offer and the r elationship of those resources to consumers‟ life projects and lifethemes. Starbucks is a fundamentally different experience from McDonald‟s, Pizza Hut, and KentuckyFried Chicken. The latter differentiated themselves in the marketplace on the basis of what Pine andGilmore (2001) categorize as service: efficiency, modernity, and cleanliness. Starbucks, on the otherhand, is an iconic emotional brand, and emotional brands become meaningful in part because they become interwoven with the narratives of peopl e‟s lives. We expect that the narratives that New Chinaconsumers construct to give meaning to their Starbucks experience will be, to some extent, personallyunique yet not idiosyncratic: they will be framed both by the firm‟s actions and the cultural and socialmilieu in which the consumers live. In the next section we describe the site of the study, introduce photoelicitation,and lay out the research methodology used for this study.METHODStarbucks in ChinaStarbucks inaugurated its first store in China in 1999 and largely through cooperative arrangements with local partners had opened more than 300 stores by 2005, including locations in iconic8cultural heritage sites like Beijing‟s Forbidden City. In late 2005, signaling ambitious expansion plans,Sta rbucks appointed a senior VP to fill a newly created position of President of “Starbucks Greater China”. Starbucks‟ Global Strategist Howard Schultz, said, “We‟re talking about thousands of stores,where China will become absolutely the second-largest market in the world for Starbucks, second toNorth America” (Ouchi, 2005).Study SiteA Starbucks in the Modern Plaza on Haidian Road in Northwest Beijing was the site of this research study. The commercial space is situated at the corner of a multi-story shopping/entertainmentcomplex, separated by a plaza from a frenetically busy four-lane boulevard. The entire side of the coffeeshop that fronts the street is glass, allowing both passersby to peek in and patrons to gaze out at the plazaand the street. The shop is spacious and encompasses a number of different zones: the counter on the rightof the entrance where patrons can order drinks, cakes, and light foods; the open space on the left withround tables that seat two or three people; another seating area in the rear set up like a proto-typicalAmerican living room with sofas and chairs arranged around a coffee table in front of a fireplace; and amore dimly- lit space of four small tables with chairs in the very back.Photo-ElicitationThe distinguishing feature of Photo-elicitation, as we used it, is that the informants took photographs of their experience as it was happening in the Starbucks and later these images were presented to them one-by-one in a depth interview when they were asked to describe what they werethinking, feeling, and doing as they took each picture (Collier, 1967; Heisley and Levy, 1991; Ziller,1990). In this way we transported the informants back to the experience and had them reconstruct itframe-by-frame describing the experience in their own words. We preferred this inside-out emic perspective since the reports come from the only credible informant- the person who had the experience.Photo-elicitation also elicits rich descriptions of the physical layout and emotional reactions to the 9servicescape by facilitating deep dives by the informants or helping them go below conscious, surfacelevel observations to connect to deeper, submerged feelings, symbols, myths, and metaphors (Collier andCollier, 1986; Samuels, 2004; Ziller, 1990; Zaltman, 2003).Recent advances in neurological research have shown that a bulk of peoples‟ thoughts and feelings are below the level of consciousness, with the result that those within easy reach represent the tipof the iceberg (Zaltman, 2003). These finding challenge researchers interested in consumer-place interactions to use techniques that help people access and communicate beyond surface level factualphenomena. A plethora of evidence establishes that photo-elicited interviews are one such technique: theycan mine deeper shafts into the subconscious than words-alone interviews (Clark-Ibanez, 2004; Collier,1967; Samuels, 2004). And, since the different senses are connected, photographs can also trigger sounds,smells, and other sensations experienced. The effectiveness of photographs as probes is supported byrecent research from cognitive scientists and neurobiologists suggesting that thought is based on images,not words (Zaltman, 2003).In addition, there is evidence that photo-elicited interviews en gage the informant: “Subject cooperation is high, and there is a general atmosphere of sincerity, perhaps because a photograph is notperceived as a throwaway….Not infrequently, the subjects request copies of the sets of photos, or requestto keep the came ra for an additional day or more in order to take a particularly …important‟ photograph”.A natural outcome of this engagement is that “interviews are long and productive” (Ziller, 1990, pp. 36).Samuels, who conducted both photo-elicited and word-only int erviews, reports that, “The photo-elicitedinterviews were, on the whole, much longer than I had anticipated; indeed, most of the interviews lastedwell longer than 1 hour and several interviews took almost 2 hours” (Samuels, 2004, pp.1531). Thisproductiveness is particularly useful in the Chinese context, since informants generally are reluctant toopen up and speak about themselves (Eckhardt, 2004). Based on studies that used a number of differentqualitative research techniques, Eckhardt (2004) reports that “No matter how well designed the interviewquestions are, how comfortable the respondent is with the interviewer, how informal and /or structured10the discussion between the respondent and the researcher is, it is typical to receive one- and two-sentenceanswers to most questions”. We believe that by allowing the informants to express themselves boththrough picture-taking and in words, and by shifting the focus from the person to the images, we overcome some of these communication and cultural barriers.InformantsOur informants were purposefully chosen to represent the New China consumer (Thompson, 1997). They were drawn from a pool of recent graduates of a prestigious Beijing university with degreesin finance going on to lucrative jobs with perquisites like international travel in the public and privatesectors. On average they were 22 years old and six of the seven were female. Each had frequented Starbucks before, and when we recruited them they were told that the project involved -among otherthings- visiting Starbucks as they normally would. We gave them the equivalent of ten U.S. dollars tospend at Starbucks and equipped them with a 24-exposure disposable camera. Two informants, Cora andSharon, chose to take a girlfriend; Cora took Shaojin and Sharon took Cindy. One informant, Jackie, wentby herself and another Dawn took her boyfriend, Hudson, resulting in a sample of seven informants. Wejudged this sample to be sufficient for our purposes since our objective was interpretative research requiring intensive and not extensive data (Thompson, 1997). We were sanguine that the photo elicitatedinterviews would be productive, as demonstrated not only in photo-elicitation research but also othermethodologies like the Zaltman Metaphor Elicitation Technique (ZMET) that use images (in this casemetaphors) for in-depth probing. Validation studies for ZMET have found that “four to five depth interviews that are focused on identifying and understanding core themes can provide up to 90% of theinformation available from a larger set of interviews” (Coulter, Zaltman, and Coulter, 2001; pp. 4). Otherstudies have shown that seven or eight such in-depth interviews can be as productive as just as manyfocus groups (Zaltman, 2003; pp. 123).11Procedures and InstructionsWe set up two meetings with the informants, the first a relatively short appointment to make initial contact, get demographic information, brief the informants, and help them feel at ease. During thismeeting, we prepared the informants for their Starbucks visit by telling them that they should “takephotographs that capture your experience as a customer of Starbucks”. Informants were instructed thatthere were no right or wrong approaches to the visit or the photo taking and that they should “sho w howyou felt and what you did” using as many of the 24 camera exposures as they wished. They were alsoinformed that the Starbucks manager had given them permission to photograph everything but the menuboard with prices.The photo-elicited interview took place within three days of their visit to the Starbucks. After making the informant comfortable, the interview began with the researcher presenting the photographs(which had been printed in the interim) one at a time in chronological order to the informant and prompting them with broad, non-directive statement like, “Describe this photograph to me” or “What doyou see here?” Follow-up questions were used to clarify meaning, for example, if an informant used theword “home” we would ask what that word mea nt to them. Before the interviewer moved on to the nextphotograph they asked, “Is there any thing else you would like to tell me about this photograph?” Theinterviewer avoided leading the informant as much as possible and did not suggest ideas or favor aparticular line of thinking or response. The interviews were audio taped, transcribed by a native Englishlanguage speaker, and verified with the original tape by a native Mandarin speaker also fluent in English.Analysis involved close reading of the transcripts including identification of meaningful chunks of theinterviews or quotes, interpretation, and discussion among the researchers (Spiggle, 1994; Thompson,1997; Arnould and Thompson, 2005). The researchers first individually read a transcript carefully lineby-line, identifying quotes to represent the experience of the New China in Starbucks; and weaving thesetogether to develop themes. They then met and presented their quotes and themes, discussed these, andnegotiated disagreements. As each of the other transcripts was read, the themes were refined till the12researchers agreed on all the themes and quotes that captured them. Two independent judges verified thefinal categorization of the quotes with an 85% percent agreement rate.FINDINGSThe experience of the consumption of Starbucks for our informants is captured by four themes: “Starbucks as Home;” “Starbucks as a Constellation of Personal Spaces;” “Starbucks as Exotic;” and“Starbucks as a Bridge between Cultures”. Next, we will discuss each of these themes and their link toelements in the built environment.Starbucks as HomeInformants imbue the physical setting of the commercial, retail store of Starbucks with feelings of haven, warmth, security, and privacy typically associated with home (Mallett, 2004; Manzo, 2003). InsideStarbucks they felt free, comfortable, at peace, and relaxed in contrast to the noise and crowds on theoutside in the streets. Sharon associates comfort and warmth with Starbucks, “There is something youcan feel -- you are in a warm house, a big house and the atmosphere in there is very comfortable, verywarm, and I can say, Oh, this is my home!” For Dawn, “It‟s very warm, family .. environment. I like thisfeeling”. As Hudson comments, “(It) is like I‟m at home, my own home…I feel I‟m very free in thatplace...this is the most attractive point. That is why I come to Starbucks”.Some informants singled out the glass doors at the entrance of the Starbucks as the line of demarcation - marking the point at which they left the confusion behind and entered into a safer,quieterplace. According to Cora:We … took the two pictures of the contrast of busy life of modernsociety and the crowd, and the comfortable circumstances in Starbucks.You can see the outside and inside. Qui te different…Outside ofStarbucks there are many cars and busy walking people. So, I think this avery strong contrast...in Starbucks you can be relaxed andcomfortable…They (customers) want to change a place, changecircumstances, and go out of their office to find maybe a quiet place towork and maybe they will change their mood and makes them feel likeworking is an interesting thing.13Not only do the informants shut out the streets, but they also seek a break from the hectic pace of theirlives and find a quieter place to relax as it illustrated in this quote from Cora:In China we have a tale or story. It tells you a man in wartime, he take aboat and just go to some place….and he never saw in that place…peopleare so peaceful because it‟s so comforta ble...they just relax themselves.It‟s a strong contrast with the wartime and peace time, so he stays in theplace. I think if you see, this place is Starbucks … it made me think ofthat story most and make me forgot those things, forget everything whathas ... disturbed me, so just forget everything, I just relax myself. Andmaybe this place just provides a quiet, private place for people, intimatepeople, so I think that‟s a good relax place.Here drawing upon an ancient Chinese fable, Cora uses the metaphors of war and peace to contrastStarbucks outside and inside, and like the man in the fable who takes a boat and journeys from war topeace, she goes to Starbucks to get away from things that disturb her and finds peace and quiet. In theliterature on the meaning of home, this distinction between the inside and the outside- where the inside isprivate, safe, and relaxed and the outside is public and not within one‟s control- is integral to the meaningof home as haven (Mallett, 2004; Manzo, 2003; Sommerville, 1997). It can be traced back to Jacobeancase law that declared that “The house to everyman is to him his castle and fortesse, as well as his defenseagainst injury and violence, as for his repose” (Mallett, 2004, pp. 65). This attachment of the feelingsassociated with home to a place that is not their dwelling is consistent with research on the meaning ofhome which recognizes that while home and house are often conflated, a house is not necessarily a home。

校园的餐馆英语作文带翻译

The campus cafeteria has always been a place of great interest to me, not just for the food it serves, but also for the community it fosters. Its a hub of activity, a melting pot of flavors, and a canvas of conversations that paint the vibrant picture of our school life.I remember my first day at the campus cafeteria vividly. The aroma of freshly cooked meals wafted through the air, inviting and warm. The bustling atmosphere was a mix of excitement and anticipation, as new and returning students alike explored the various food stations. The cafeteria was a kaleidoscope of colors, each stall offering a different cuisine, from the hearty local dishes to the exotic international flavors.One of my favorite aspects of the campus cafeteria is the diversity of food options. Its not just about satisfying hunger its about experiencing different cultures through their cuisines. The cafeteria has a world food day every month, where students can taste dishes from various countries. This has been an incredible opportunity for me to broaden my palate and learn about different cultures.The cafeteria is also a place where friendships are forged. Over shared meals, conversations flow as freely as the food. Ive made some of my closest friends over a bowl of ramen or a slice of pizza. Theres something about eating together that brings people closer, creating a sense of camaraderie and belonging.Moreover, the campus cafeteria is a testament to the schools commitment to sustainability. The use of biodegradable cutlery and the emphasis onlocally sourced, organic ingredients are steps towards a greener future. Its heartening to see the cafeteria leading by example, encouraging students to be mindful of their environmental impact.However, like any other place, the campus cafeteria is not without its challenges. Long queues during peak hours can be frustrating, and the occasional inconsistency in food quality can be disappointing. But these are minor issues compared to the overall experience the cafeteria offers.In conclusion, the campus cafeteria is more than just a place to eat its a cultural exchange, a social gathering, and a symbol of sustainability. Its a place where Ive shared laughter, made memories, and tasted the world. As I continue my journey through high school, the campus cafeteria will undoubtedly remain a cherished part of my school experience.校园的餐馆一直是我非常感兴趣的地方，不仅因为它提供的食物，更因为它培养的社区氛围。

星巴克研究报告英文

Report and AnalysisACCT770101Professor M. CrowleyKathleen Corrigan, Jessie Huang, Yang Liu, & Brendan SullivanStarbucks History and MissionStarbucks is a premier roaster, marketer and retailer of specialty coffee, operating in 68 countries. Formed in 1985, Starbucks Corporation’s common stock trades on the N ASDAQ under the symbol "SBUX.”The first Starbucks opened in the 1971, taking its name from a character in Herman Melville’s19th century novel, Moby Dick. At this time, Starbucks sold only whole roasted coffee beans. In 1982, Howard Schultz joined Starbucks and eventually purchased the company in 1987. Schultz redirected the trajectory of Starbucks based on a business trip to Italy, where he visited Milan’s famous espresso bars. Impressed by the culture and popularity, he tried to imitate what he saw in Italy, giving rise to the current iteration of Starbucks as a hub for communities to come and drink coffee in a pleasant environment.After Starbuck s’ initial success in Seattle, the coffee shop expanded throughout the U.S., and then globally. In the 1990s, Starbucks become the first company to offer stock to its part-time employees. In 1992, Starbucks became a publicly traded company with an initial public offering of $17. At this time, the company had 165 stores. In the 2000s, Starbucks rose to become a world-leading brand, surpassing more than 6,000 locations globally (Fig. 1, The Daily Telegraph).(Fig. 1)From its inception, Starbucks’ mission statement, “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time,”has helped form its core values: •Creating a culture of warmth and belonging, where everyone is welcome.•Acting with courage, challenging the status quo and finding new ways to grow our company and each other.•Being present, connecting with transparency, dignity and respect.•Delivering our very best in all we do, holding ourselves accountable for results.•We are performance driven, through the lens of humanity.In turn, these values have helped drive Starbucks’ strategy and helped differentiate the brand in a competitive industry.Industry and ProductsStarbucks operates within the specialty coffee shop and quick-service restaurants (QSRs) industry space.The company’s business model relies upon sales from purchasing, roasting, and selling high-quality coffees. Additionally, Starbucks sells handcrafted coffee, tea, and other beverages along with a variety of fresh food items, including snack offerings, through company-operated stores. Starbucks also sells products through other channels such as licensed stores, grocery and foodservice accounts. In addition to their flagship Starbucks Coffee brand, they sell goods and services under the following brands: Teavana, Tazo, Seattle’s Best Coffee, Evolution Fresh, La Boulange and Ethos.In almost all markets in which Starbucks does business, there are numerous competitors. Starbucks believes that their customers choose among specialty coffee retailers primarily on the basis of product quality, service and convenience, and price. Starbucks has aligned its strategy to support these key attributes and drive the success of its business.Brand Growth and Differentiation StrategyStarbucks’ success and differentiation depends heavily on the value of its brand. As a result, the company’s main growth strategy is to build their standing as one of the most recognized and respected brands in the world.Starbucks’ brand is built upon an excellent reputation for the quality of their coffee products. Through their product, the company delivers a consistent positive consumer experience. Contributing to their favorable brand image are Starbucks’ social responsibility programs, including leftover food donations (Mashable), which are driven by their core values.Starbucks believes that they must also preserve, grow and leverage the value of other lesser-known Starbucks' brands like Teavana, Tazo, and La Boulange across all available sales channels. Thus, an important part of the company’s strategy is to pursue gro wth in regions where these brands are less well known.To achieve these growth goals, Starbucks is continuing the disciplined expansion of their global store base, adding stores in both existing and developed markets such as the U.S., as well as newer higher growth markets such as China. Starbucks is also supporting this growth byoptimizing the mix of company-operated and licensed stores in each market. In addition, by leveraging the experience gained through their traditional store model, Starbucks continues to offer consumers new coffee and other products in a variety of forms across new categories and through diverse channels.Expansion through Partnership StrategyStarbucks' growth strategy also relies on a variety of business partners for new stores, foodservice, and branded products. Licensee and joint venture relationships are particularly important to developing Starbucks' international markets. Of significant importance to Starbucks' international Channel Development business are third party manufacturers, distributors, and retailers.Starbucks partners with licensees and foodservice operators in order to ensure the high quality of its product and experience. These partners are often authorized to use Starbucks' logos and provide branded beverages, food and other products directly to customers. In turn, Starbucks provides training and support to monitor the operations these business partners.Starbucks also maintains high quality standards with its supply chain. The company sources its food, beverage and other products from a wide variety of domestic and international business partners. By forming these partnerships to directly influence quality, Starbucks ensures a consistent quality of product and service experience. Greater control over quality helps Starbucks expand rapidly while protecting the integrity of the brand.Total RevenueStarbucks’ strategy for growth has had definitive contribution to its revenues. In fiscal year 2015, the company saw revenues of roughly $19.2BN, an increase of 16.5% over 2014. Revenue for Starbucks was earned through three primary channels: company-owned and operated stores, licensed stores and operations, and Consumer Packaged Goods (CPG) and Food Services. Revenue from Company-operated StoresStarbucks' retail objective is to be the leading retailer and brand of coffee and tea. This is reflected in each of their company-operated stores by selling the finest quality coffee, tea, food, and snack offerings. Each store emphasizes its mission to provide each customer with a unique Starbucks Experience. As of September 2015, Starbucks owned 12,235 company-operated stores, comprising 53% of its total number of locations (Fig 2). The Starbucks Experience is built upon superior customer service, as well as clean and well-maintained stores that reflect the personalities of the communities in which they operate, thereby building a high degree of customer loyalty. As a result of this strategy of customer experience and quality, these company-operated stores accounted for revenues of $15.2BN, or 79% of total net revenues during fiscal 2015 (Fig. 3).Within these company-operated stores, revenue is driven primarily by beverages, accounting for roughly $11.1BN (73%) of retail sales. Food items contribute nearly $2.9BN (19%), while packaged coffee, tea, and other items make up the remaining $1.2BN (8%) (Fig. 4).Revenue from Licensed StoresIn their licensed store operations, Starbucks leverages the expertise of their local partners and shares their operating and store development experience. Licensees provide improved, and at times the only, access to desirable retail space. In total, Starbucks has 10,808 licensed stores (Fig.2). Revenues from Starbuck’s licensed stores were $1.8BN and accounted for 10% of total net revenues in fiscal 2015. Licensed stores generally have a lower gross margin and a higher operating margin than company-operated stores. Under the licensed model, Starbucks receives a reduced share of the total store revenues, but this is more than offset by the reduction in their share of costs as these are primarily incurred by the licensee.Revenue from Consumer Packaged Goods and Food ServiceStarbucks' consumer packaged goods business includes both domestic and international sales of packaged coffee and tea as well as a variety of ready-to-drink beverages and single-serve coffee and tea products to grocery, warehouse clubs and specialty retail stores. It also includes revenues from product sales to and licensing revenues from manufacturers that produce and market Starbucks-, Seattle’s Best Coffee- and Tazo-branded products through licensing agreements. Contributing to this revenue stream are Starbucks’ arrangements with national b roadline distribution networks like SYSCO Corporation, U.S. Foodservice™, and other distributors. These institutional foodservice companies service business and industry, education, healthcare, office coffee distributors, hotels, restaurants, airlines and other retailers. Revenues from sales of Consumer Packaged Goods and Foodservice comprised $2.1BN, or 11% of total net revenues in fiscal 2015 (Fig. 3).(Fig. 2)(Fig. 3)(Fig. 4)Summary of Financial InformationCurrently, Starbucks is on an upward trajectory with regards to its revenues, store sales, income, and general operations.1.Total net revenues increased 17% to $19.2BNin fiscal 2015 compared to $16.4BN in fiscal2014.2.Global comparable store sales grew 7% driven by a 4% increase in average ticket and a 3%increase in the number of transactions.3.Consolidated operating income increased to $3.6BN in fiscal 2015 compared to operatingincome of $3.1BN in fiscal 2014. Fiscal 2015 operating margin was 18.8% compared to 18.7% in fiscal 2014. The operating margin expansion was primarily driven by sales leverage,partially offset by the impact of their ownership change in Starbucks Japan and increasedsalaries and benefits due to increased store partner (employee) investments.4.Earnings per share ("EPS") for fiscal 2015 increased to $1.82, compared to EPS of $1.35 infiscal 2014, primarily due to the gain resulting from the fair value adjustment of their pre-existing equity interest in Starbucks Japan upon acquisition, which increased EPS by $0.26 per share in fiscal 2015. The remaining increase was primarily due to improved salesleverage and the incremental tax benefit related to domestic manufacturing deductionsclaimed for the current year and on U.S. corporate income tax returns for fiscal years 2010 through 2014.5.Cash flows from operations were $3.7BN in fiscal 2015 compared to $607.8MM in fiscal2014. The increase was primarily driven by lapping the prior year payment of $2.8BN for the Kraft arbitration matter. The remaining change of $377MM was primarily due to strong earnings, partially offset by unfavorable changes in working capital accounts, mainly due to timing.6.Capital expenditures were $1.3BN in fiscal 2015 compared to $1.2BN in fiscal 2014.7.Starbucks returned $2.4BN to their shareholders in fiscal 2015 through share repurchases anddividends compared to $1.6BN in fiscal 2014.(Fig. 5)CompetitionStarbucks continues to experience direct competition from large competitors in the U.S. Quick-Service Restaurant (QSR) sector both within the U.S. and internationally. These competitors include noteworthy brands such as Dunkin’ Donuts, Panera, and McDonalds. In addition to food and beverage products, these companies compete with Starbucks for prime retail locations and qualified personnel to operate both new and existing stores.Dunkin’ Brands AnalysisDunkin’ Brands Group restaurants offer hot coffee, iced coffee, donuts, baked goods, hard ice cream, soft ice cream, and various other food items. The Dunkin’ Group has nearly 19,000 pointsof service in 60 countries. Dunkin’ Brands Group franchises nearly all of its restaurants in order to focus on creating menus, coaching its franchisees, marketing operations, and other activities.Dunkin’ Group’s growth strategy is to increase the sales and profitability of its US-based Dunkin’ Donuts group, drive global sales of both Dunkin’ Donuts and Baskin Robbins, and increase store sales of the US-based Baskin Robbins group. Additionally, Dunkin’ Donuts continues to rely upon product innovation to help drive sales.In 2015, Dunkin’ Brands Group saw revenue of $811MM, an increase of 8% over the previous year. Dunkin’ Brands Group, Inc. generates revenue from five primary sources:1.Royalties and fees associated with franchised restaurants.2.Rental income from restaurant properties leased to franchisees.3.Sales of ice cream and ice cream products in certain international markets.4.Retail store revenue at company operated stores5.Other income from licensing fees of Dunkin’ Donuts bran d products sold outside offranchised locations (ex: sales of Dunkin Donuts Keurig K-cups), licensing of ice creamto third party manufacturers, and other.Panera AnalysisP anera Bread Company (“Panera”) is a national bakery-café concept with 1,972 company-owned and franchise-owned locations in the United States and Canada. Panera is currently one of the largest food service companies in the United States, and their success is due largely in part to their ability to create long-term concept differentiation. They offer high-quality food in an inviting and comfortable environment, and the identity of the company is rooted in handcrafted artisan bread, which is baked fresh every day.Panera operates as three business segments: Company bakery-café operations, franchise operations, and fresh dough and other product operations. At the end of 2015, the Company bakery-café operations segment consisted of 901 Company-owned bakery cafes and the franchise operations segment consisted of 1,071 franchise-operated bakery-cafés. Panera’s revenue in 2015 was $2,682 million, consisting of $2,539 million of Company-owned net bakery-café sales, $239 million of franchise royalties and fees, and $184 million of fresh dough and other product sales to franchises.The growth in total revenue from 2013 to 2014, and 2014 to 2015 was primarily due to the opening of over 100 new bakery-café’s system-wide each year. The decline in profit margins could be due to the increase in operational costs as a result of opening more stores, including the expenses associated with the implementation of Panera 2.0, a technological push that will include kiosks and other user interface systems in its locations.Panera’s bakery-café growth strategy primarily consists of new market development and further penetration of existing markets, both by the company and its franchises, including the selectionof sites that will achieve targeted returns on invested capital. This growth strategy also includes continued development of bakery-cafes through franchising. Analysts predict modest sales growth in 2016, with sales benefitting from higher restaurant traffic and menu price increases to partially offset higher food supply costs. Analysts expect profit margin to continue to contract in 2016 due to investment in the business and other costs. It is also expected that Panera will face rising food costs, higher medical expense and higher labor costs.McDonald’s AnalysisMcDonald’s Corporation operates and franchises McDonald's restaurants i n the United States, Europe, Asia/Pacific, the Middle East, Africa, Canada, and Latin America. The company's restaurants offer various food products, soft drinks, coffee, and other beverages. As of December 31, 2015, it operated 36,525 restaurants, including 30,081 franchised restaurants and 6,444 company-operated restaurants. Total revenue for 2015 was $25.4BN, down 7% from 2014. McDonald’s Corporation’s sales and profitability show an even or stable pattern with slight ups and downs. McDonald’s income/reve nue consists of payments of franchises operating McDonald’s restaurants and sales generated by restaurants operated by corporations. The continuous increase in the Dividend/Share reveals the corporation’s self-confidence in its ongoing reliability and strength.Revenue ComparisonStarbucks’ revenue and performance relative to its competitors is very strong. The company’s total revenue in 2015 was a sizeable $19.2BN. Additionally, Starbucks’ revenue has grown bynearly $4.3BN, or 24% from 2013 to 2015. Dunkin Brands and Panera have seen more modest gains at 14% and 12% respectively, while McDonald’s has dropped in revenue by $2.7BN, for a 10% decrease from 2013. Although McDonald’s maintains a strong position with regard to total revenue ($25.4BN), Starbucks is clearly showing a pattern of aggressive growth.Profit ComparisonStarbucks’ profit is also trending upward, particularly in comparison to its competitors. Overall profit jumped by $689MM from 2014 to 2015, for an increase of 33% over the previous year. A large jump in profit was recorded from 2013, which saw a $2.8BN payment (recorded as a loss) in an arbitration matter with Kraft Foods, Inc. (Reuters). Starbucks’ competitors have each seen a trending decline in profit from 2013 to 2015, with McDonalds dropping by over $1BN (-19%), and Panera seeing the largest percent decrease (-28%), down $42MM from 2013.Price to Earnings ComparisonStarbucks and its competitors all enjoy a PE ratio that is greater than the S&P average. At 32.95, Starbucks is behind Dunkin’ Group (39.31) and Panera (33.63). However, within the context of Starbucks’ continued increase in sales and profit, we can infer that Starbucks is expected to grow significantly and is well positioned to do so.ROA ComparisonCompared to its competitors, Starbucks enjoys a relatively large ROA. In 2013, there was a significant dip, again due to arbitration in its case with Kraft Foods, Inc. However, Starbucks has recovered very well and amassed high amounts of income due to its increased revenues.ROE ComparisonAgainst its competitors, Starbucks shows a very favorable return on equity for 2014 and 2015. This is largely due to the high amounts of income the company has seen during the same timeframe.Beta ComparisonWith a beta of 0.77, Starbucks is a relatively mature and stable company when compared to theS&P average. However, amongst its peers, it can be considered the most “volatile.” Panera is the next most volatile (0.74), while Dunkin’Group (0.44) and McDonald’s (0.36) are the most stable. Taken in context, we can expect Starbucks to have the most change relative to its competitors. This should be considered when viewing Starbucks as a stock investment.Competitive Stock Performance (5 years)Over the last five years, Starbucks’ stock has seen the largest relative growth compared to its competitors in the Quick Service Food industry. Over the last year, most competitors have seen plateauing or moderate stock growth. Although a 6-month look back shows less growth inStarbucks’ stock, based on the financial data (income, profit, P/E) previously reviewed, there is a strong case to believe that Starbucks’ stock will continue to rise.(Fig. 6, Source: NASDAQ)RecommendationBased on the data this team collected on Starbucks, along with the company’s strategies, we are making a strong recommendation to buy Starbucks stock.The company has a winning strategy of quality and service built upon solid vision and values. Continued growth has been shown as it successfully expands into emerging markets in China and other parts of Asia. This growth has been evidenced by its consistent increases in sales revenues and profits in an industry that is seeing overall growth and has not yet been saturated. Furthermore, Starbucks has expanded its product offerings into tea (Teavana and Tazo) to capture wider segments of the market and boost the standing of its global brand.Although Starbucks has many challen gers, the quality and expectation of service at Starbucks’ numerous and profitable company-owned stores helps cement the company’s place within a competitive landscape.As Starbucks continues to expand its products, markets, and increases the value of its brand, we conclude that its stock price will rise accordingly.References:Baertlein, L. “Starbucks says $2.76 billion Kraft split was necessary.” Reuters. 13 Nov. 2013.</article/us-starbucks-kraft-idUSBRE9AB17920131113> Buehler, N. “If You Had Invested Right After Starbucks' IPO (SBUX).” Investopedia. 2 Dec.2015. </articles/markets/120215/if-you-had-invested-right-after-starbucks-ipo.asp>Dunkin’ Brands Group. (2016). 2015 Annual Report.</financials.cfm>Dupere, K. “Starbucks will start donating 100% of its unused food to those in need.” Mashable.22 Mar. 2016. </2016/03/22/starbucks-food-donations-foodshare/#d1Y8AgPuEiqV>“Forty years young: A history of Starbucks.” The Telegraph. 11 May 2011.</finance/newsbysector/retailandconsumer/8505866/Forty-years-young-A-history-of-Starbucks.html>McDonald’s Corporati on. (2016). 2015 Annual Report.</mcd/investors/financial-information/annual-report.html>Panera Bread Company. (2016). 2015 Annual Report. <https:///en-us/company/financial-reports.html>Starbucks Corporation. (2016). 2015 Annual Report.</phoenix.zhtml?c=99518&p=irol-reportsAnnual>。

商务英语写作商务报告在大学开咖啡书店

商务英语写作商务报告在大学开咖啡书店1、Summary.The coffee shop is also an essential entertainment place.In a quiet and elegant atmosphere,you can drink fragrant coffee,experience the romantic college life,and exchange feelings with your classmates.College students often say that a cup of coffee can make a best friend with someone who turns against each other,and can also catch up with a girlfriend whom they have admired for a long time.If you put all kinds of books in the coffee shop and organize it into a coffee room,I believe the effect will be better.In order to let everyone have such a place.Therefore,coffee was born.There are two main types of customers targeted by coffee:school students and white-collar workers.There are two main reasons why students come to school,one is cultural needs,the other is the environment.Although the campus in the school is good,its hardware facilities are limited and cannot meet the needs of most students.For example:in winter,how can you stand the ice and snow outdoors?The indoor space is limited.Is limited.White collar workers have a high income,but they also face greater competition and pressure.They urgentlyneed a comfortable leisure environment to relieve the pressure on work.A survey shows that 21%of college students like to visit,and 46%of office workers between the ages of 20 and 30 like leisure.2、Products and services.We are a leisure place,the main purpose is to relax,so our coffee in addition to books,the requirements on food are quite simple,such as some Western dessert,milk tea,low-alcohol drinks,etc.Our service tenet is:the customer is a friend,he is to leisure,not to consumption of smiling service.3、Coffee competition analysis.From the perspective of our competitors,our coffee is"in danger".According to what I know now,there is no professional coffee in Zhaotong at present,so this is a huge potential market for me.But there are many similar businesses.I have analyzed them in general1、There are many kinds of books in Xinzhi book city,which is one of its advantages.Customers can take their favorite books inside,charging two yuan per person.But his environment is very poor,with miscellaneous personnel and noisy environment.If you need other consumption,you need to pay ontime.The cost is quite high.And we not only have an elegant environment,but also can provide customers with some fresh food.While reading,we can enjoy delicious food and acquire knowledge.In terms of books,we will not be inferior to their majors.In terms of books,we have three characteristics"new,special and strange".Some books will be rare in the market,and we will strive to make customers fall in love with our books and leisure environment at one time.2、Library library is also our competitor to a certain extent.The advantage of the library is that there are many kinds of books.However,the library focuses on knowledge and leisure.There are certain restrictions on the opening hours of the library,and the service hours can be flexibly changed according to the requirements of customers.The service of the library is single and our service is humanized.3、In fact,these books are very simple,either martial arts or romance,and the knowledge content of books is low.Our books are all related to life,and the knowledge about our self-cultivation and conduct is theoretical.Moreover,we will buy them according to the needs of customers,and we can also help them buy some books they want.4、There are several coffee bars in Zhaotong that dowell,such as gay coffee.The environment is good,but their consumption is very high.There are no books in it,only magazines.In our coffee,in addition to enjoying fragrant coffee and reading your favorite books,you can also surf the Internet for free.Reasonable consumption.Absolute leisure life.Of course,in addition to the above,there are still some potential competitors,but they have not been met in Zhaotong at present.I believe that we can rely on high-quality and thoughtful service and elegant leisure environment to maintain the number of our customers,so as to ensure the development and growth of coffee.4、Business strategy.Market positioning:provide free books and drinks such as tea and coffee that ordinary wage earners can afford.Social value:provide a quiet and comfortable environment for friends who like reading,and also provide a good place for leisure people.Shop location:I chose the address on Zhuti pedestrian street,not only because of the large flow of people and convenient transportation,but also because there are many surrounding schools and office units,such as ZhaotongTeachers'College,health school,television station,environmental health bureau,etc.These can fully guarantee the source of customers.In store equipment:hardware equipment,including two telephones(one for use in the store,and the other for customers),three computers(placed in the store to facilitate customers'information inquiry,leisure and entertainment,office use),one cash register(for checkout),bookshelves,tables,chairs,tea tables,sofa crafts,etc.(for creating a comfortable leisure environment),a batch of music players equipped with headphones,books and music CD tapes with swipe cards or coins,and contact booksellers to formulate.Food making equipment,etc.Short term goal:in the process of future operation,we will find deficiencies and correct them in time to improve our business mode.Let the students of surrounding schools know that there is a shop like me,which can provide a leisure place with high-quality services.Long term goal:after the short-term goal is achieved,we should further improve the overall image of our store,and strive to combine all aspects of external conditions in a shorter time to make our store bigger and bigger.Make itsconditional service better.Strategic advantages:coffee is an emerging industry,and there are still some problems in many aspects.But we should have confidence to grow and do it well.At present,there is no such store in Zhaotong,so this is one of my major advantages,I have What others don't have,I have what others don't have.5、Marketing management.Business hours:2:00 p.m.to 12:00 p.m.Signature food:make several special drinks and foods according to the preferences and tastes of local people.For example,cappuccino ice cream,milk tea,fresh juice,etc.Product positioning:fresh food,health.Pricing strategy:student consumption mode.Because my customers are mainly students and white-collar workers,and students are still the main customers,I will be more preferential in terms of price.Consumption is charged by person,15 yuan per cup of coffee.Business strategy:1.VIP cards will be issued to guests who spend+10 yuan for the first time.VIP cards will enjoy a minimum consumption of 10 yuan and a 20%discount per point.2.Free refills of coffee in the store.3.Guests who come to the store on their birthday will receive a mysterious gift.4.Enjoy a 50%discount on holiday parties.Value added items:1.Experience the romantic coffee making and taste it yourself.2.According to social topics,relevant scholars and experts are regularly invited to hold salons in the store.3.Those who spend more than 20 yuan can get online free of charge.4.Order magazines and books for customers.Advertising strategy:Radio and newspaper publicity are essential when the store is just opened,but the future development of the store depends on its own strength.You can also organize some activities with the name of the store to enhance popularity.School activities are the main part.6、Investment budget.Investment budget:initial investment of puters are 12000 yuan,cash registers are 2800 yuan,decoration costs are 25000 yuan,food equipment costs are 15000 yuan,items in the store costs about 20000 yuan,books and music shelves costs about 60000 yuan,and other sporadic expenses.7、Risk avoidance and strategies.Doing anything is risky,especially for such an emerging industry.The risk is not small.At the beginning,the store didn't intend to make a profit.At least it won't make much noise for half a year.In this half a year,the goal is to achieve revenue and expenditure balance,and start to make real profits after one year.If it doesn't work,develop some new products based on the existing materials in the store.8、Long term planning.Make my coffee into a famous leisure place in Zhaotong City,and establish the style of my own store.中文翻译一、概要。

星巴克工作总结作文英语

星巴克工作总结作文英语Starbucks Work Summary。

Working at Starbucks has been an incredibly rewarding experience for me. As a barista, I have had the opportunity to interact with a diverse range of customers and develop my skills in a fast-paced and dynamic environment. In this article, I will share my personal work summary at Starbucks.First and foremost, I have learned the importance of providing excellent customer service. Whether it's taking orders, making drinks, or simply engaging in conversation with customers, I have come to understand the value of creating a positive and welcoming atmosphere. I have also learned to handle difficult situations with grace and professionalism, ensuring that every customer leaves satisfied.Furthermore, I have developed a strong work ethic and a keen attention to detail. The demands of the job require me to be efficient and organized, especially during busy periods. I have learned to multitask effectively and prioritize tasks in order to meet the needs of both customers and my team.Working at Starbucks has also allowed me to improve my communication and teamwork skills. I have had the opportunity to collaborate with my colleagues in a fast-paced environment, ensuring that we work together seamlessly to provide the best service possible. I have also learned the importance of clear and effective communication, both with my team and with customers.Additionally, I have gained valuable knowledge about coffee and the art of making the perfect cup. I have been trained to understand the different types of coffee, brewing methods, and flavor profiles, allowing me to confidently recommend beverages to customers and create delicious drinks with precision.In conclusion, working at Starbucks has been an enriching experience that has allowed me to develop a range of valuable skills. I have learned the importance of customer service, developed a strong work ethic, improved my communication andteamwork abilities, and gained knowledge about the world of coffee. I am grateful for the opportunities I have had at Starbucks and look forward to continuing to grow and learn in this dynamic and exciting environment.。

在学校开咖啡店的建议英语作文

文章标题**Suggestions for Opening a Coffee Shop in School**Opening a coffee shop in a school presents a unique opportunity to cater to the diverse needs of students, faculty, and staff. It offers a convenient and inviting space for socializing, studying, or simply taking a break from the hustle and bustle of campus life. However, to ensure the success of such an endeavor, it is crucial to consider several key factors.Firstly, the location of the coffee shop is paramount. It should be situated in a high-traffic area, such as near the library, student center, or classrooms, to maximize exposure and attract a steady stream of customers. Additionally, the interior design should be cozy and inviting, creating a welcoming atmosphere that encourages customers to stay and enjoy their time.Secondly, the coffee shop should offer a variety of drinks and snacks that cater to different tastes and dietary restrictions. From classic coffees and teas to healthier options like smoothies andsalads, having a diverse menu will appeal to a wider audience. Furthermore, considering the student population, offering budget-friendly options and occasional promotions can be effective in drawing in customers.Moreover, the coffee shop should serve as a community hub, providing a platform for students to connect, collaborate, and unwind. This can be achieved through hosting events like book clubs, poetry readings, or study sessions. Not only will this enhance the student experience, but it will also strengthen the bond between the coffee shop and its customers.Lastly, it is essential to maintain high standards of cleanliness and hygiene. This includes regularly cleaning and sanitizing the premises, ensuring that food and beverages are prepared in a safe and hygienic manner, and disposing of waste properly. A clean and hygienic environment is crucial for attracting and retaining customers.In conclusion, opening a coffee shop in school requires careful consideration of location, menu, community engagement,and hygiene standards. By addressing these key factors, a successful coffee shop can be established that not only meets the needs of the campus community but also becomes a cherished part of the school's culture.**在学校开咖啡店的建议**在学校开设咖啡店为满足学生、教师和员工多样化的需求提供了独特的机会。

在学校开咖啡店建议英语作文

在学校开咖啡店建议英语作文Opening a Coffee Shop at School: A Fresh Brew of IdeasIn the bustling environment of our school, where students and staff alike are constantly on the move, the idea of opening a coffee shop has been brewing for quite some time. This establishment would not only serve as a hub for relaxation and socialization but also provide a much-needed energy boost to the academic community.Firstly, the coffee shop would be strategically located near the library or the student center, ensuring that it is easily accessible to all. This central location would make it a convenient spot for students to grab a quick cup of coffee before diving into their studies or during study breaks.Secondly, the menu would cater to a diverse range of tastes and dietary preferences. Offering a variety of coffee options, from classic espressos to specialty lattes, alongside a selection of teas, smoothies, and even a few non-caffeinated beverages, ensures that there is something for everyone. Additionally, a range of healthy snacks and light meals would be available to keep the customers nourished throughout the day.The ambiance of the coffee shop would be designed to foster a sense of community and creativity. With comfortable seating arrangements, ample study spaces, and free Wi-Fi, itwould become a go-to spot for group projects, casual hangouts, and quiet study sessions.Moreover, the coffee shop would also serve as a platform for local talent and student initiatives. By hosting open mic nights, art exhibitions, and poetry readings, it wouldprovide a creative outlet for students to showcase their talents and interests.In terms of sustainability, the coffee shop wouldprioritize eco-friendly practices. Using biodegradable cups and cutlery, sourcing fair-trade coffee beans, and implementing a recycling program would be just a few of the steps taken to minimize the environmental impact.Financially, the coffee shop would operate on a self-sustaining model, with the initial investment being recovered through sales and membership fees. Any profits would be reinvested into the shop or used to fund scholarships and grants for students in need.In conclusion, the establishment of a coffee shop at our school would not only enhance the campus experience but also contribute positively to the academic and social life of our community. It would be a place where ideas are brewed, friendships are forged, and the spirit of our school is celebrated over a cup of freshly ground coffee.。

在校园附近开一家咖啡馆的宣传单英语作文

在校园附近开一家咖啡馆的宣传单英语作文Opening a Campus-Adjacent Coffee ShopEstablishing a coffee shop in close proximity to a school campus can be an incredibly rewarding and lucrative business venture. Not only does it provide a convenient and enjoyable gathering place for students faculty and staff but it also has the potential to foster a sense of community and enhance the overall campus experience. In this essay we will explore the key considerations and strategies for successfully opening and operating a coffee shop near a school campus.Location is paramount when opening a campus-adjacent coffee shop. The ideal location would be within easy walking distance of the main campus buildings preferably on a high-traffic thoroughfare. This ensures maximum visibility and accessibility for potential customers. It is also important to consider factors such as available parking nearby foot traffic patterns and any campus policies or restrictions regarding commercial enterprises on or near university property. Conducting thorough market research and site assessments is crucialto identifying the optimal location.In addition to location the physical design and ambiance of the coffee shop are critical elements. The space should be welcoming inviting and conducive to both individual study and social interaction. Ample seating comfortable furnishings and a pleasant aesthetic will help attract students who are seeking a comfortable place to relax work or socialize. Incorporating design elements that complement the campus aesthetic can also help the coffee shop integrate seamlessly into the surrounding environment. Attention to details like lighting acoustics and flow of traffic can greatly enhance the overall customer experience.The menu offerings at a campus coffee shop must cater specifically to the tastes and preferences of the student population. This means providing a wide variety of specialty coffee drinks both hot and cold as well as a selection of teas pastries light meals and healthy snack options. Many students rely on coffee as fuel for late-night study sessions so the availability of high-quality espresso-based beverages is essential. Furthermore the menu should offer vegetarian vegan and gluten-free options to accommodate diverse dietary needs and preferences. Regularly soliciting feedback from customers and adapting the menu accordingly will ensure continued relevance and popularity.Beyond the core food and beverage offerings campus coffee shops can differentiate themselves by providing additional amenities and services tailored to student needs. This may include ample electrical outlets and high-speed WiFi to accommodate laptop and mobile device usage study areas with comfortable seating and lighting designed for productivity and even the sale of school supplies textbooks and other academic resources. Hosting events such as open mic nights trivia competitions or guest speaker series can also help establish the coffee shop as a hub of campus life and culture.Staffing the coffee shop with friendly knowledgeable and customer-oriented baristas is crucial. These employees serve as the face of the business and can greatly influence the overall customer experience. Providing comprehensive training on drink preparation food handling and customer service will ensure consistent high-quality service. Additionally offering competitive wages and benefits can help attract and retain talented staff members who are passionate about the business and dedicated to student satisfaction.Effective marketing and promotion are essential for driving awareness and attracting a steady stream of customers to the campus coffee shop. This may involve collaborating with the university to participate in orientation events campus fairs and other student-focused activities. Leveraging social media platforms to share news updates menu items and special offers can also be apowerful tool for engaging the student population. Developing relationships with campus organizations student government and faculty can also lead to valuable word-of-mouth referrals and cross-promotional opportunities.Finally the financial considerations of opening a campus coffee shop must be thoroughly evaluated. Start-up costs can be significant including lease payments equipment purchases and initial inventory. Ongoing expenses such as labor utilities and supplies must also be factored into the business plan. However the potential rewards can be substantial with a captive customer base of students faculty and staff who rely on coffee as a daily staple. Careful financial planning and management will be crucial to ensuring the long-term viability and profitability of the business.In conclusion opening a coffee shop near a school campus can be an incredibly rewarding and lucrative endeavor. By carefully considering location design menu offerings amenities staffing and marketing a campus coffee shop can become an invaluable asset to the broader academic community. With a deep understanding of student needs and preferences and a commitment to providing an exceptional customer experience the campus coffee shop can thrive as a hub of activity productivity and community.。

你的朋友想在校园开咖啡店英语作文

你的朋友想在校园开咖啡店英语作文全文共3篇示例，供读者参考篇1My Friend Wants to Open a Coffee Shop on CampusMy friend Tom recently came up with the idea of opening a coffee shop on our college campus. He was inspired by the increasing demand for coffee among students and saw an opportunity to create a cozy space where people can relax, socialize, and study. As a business major, Tom has always been passionate about entrepreneurship and has been eagerly researching and planning for his new venture.Tom believes that there is a need for a coffee shop that caters specifically to the college demographic. He envisions a place that offers a variety of high-quality coffee drinks, pastries, and light snacks at affordable prices. He also wants to create a welcoming atmosphere with comfortable seating, free Wi-Fi, and a selection of board games and books for customers to enjoy.In order to make his dream a reality, Tom has been busy working on a business plan, researching suppliers, and scouting potential locations on campus. He has also been reaching out toprofessors and industry professionals for advice and guidance. Tom knows that opening a coffee shop is a big undertaking, but he is determined to see it through and make it a success.I have been impressed by Tom's dedication and enthusiasm for his new venture. He has a clear vision for his coffee shop and is willing to put in the hard work and effort required to turn it into a thriving business. I have no doubt that with his passion, determination, and business acumen, Tom will succeed in bringing his coffee shop idea to life on our college campus. I am excited to see his dream become a reality and look forward to enjoying a cup of coffee at his new shop.篇2Opening a Coffee Shop on CampusAs college students, we all know how essential a cup of coffee can be to jumpstart our day or push through a late-night study session. So, when my friend Emily approached me with the idea of opening a coffee shop on campus, I was immediately on board.We both shared a passion for coffee and saw the potential for a successful business venture. After doing some research andplanning, we decided to take the plunge and make our dream a reality.The first step was finding the perfect location. We wanted a spot that was central, easily accessible to students, and had a cozy atmosphere. After scouting several options on campus, we finally found a small corner space in the student center that was just perfect. It had large windows that let in natural light, plenty of seating, and a constant flow of foot traffic.Next, we had to figure out the logistics of running a coffee shop. We researched suppliers, equipment, and pricing, and even took a crash course in barista training. With everything in place, we were finally ready to open our doors.The response from the student body was overwhelming. Word spread quickly about our new coffee shop, and soon we had a loyal customer base. Students would come in between classes for a quick pick-me-up, study groups would meet over lattes and espressos, and professors would drop by for a caffeine fix.Running the coffee shop was a lot of hard work, but it was also incredibly rewarding. We got to know so many people on campus, and the sense of community that formed around our little shop was truly heartwarming.In the end, our coffee shop became more than just a business – it became a hub of activity on campus. It brought people together, fueled late-night study sessions, and provided a much-needed escape from the stresses of college life.Looking back, I'm so grateful that my friend had the idea to open a coffee shop on campus. It was a challenging and sometimes exhausting journey, but it was also one of the most fulfilling experiences of my college career. And who knows –maybe one day, we'll open up another one.篇3Title: Opening a Coffee Shop on CampusIntroduction:Recently, my friend has been expressing a strong desire to open a coffee shop on campus. As a coffee lover himself, he believes that such a business would not only cater to the needs of caffeine-addicted students but also create a cozy and inviting space for the campus community to socialize and relax. In this essay, I will explore the benefits and challenges of opening a coffee shop on campus and provide some practical advice for my friend to consider.Benefits of Opening a Coffee Shop on Campus:1. Convenient Access: A coffee shop on campus would provide students, faculty, and staff with easy access to quality coffee and a variety of beverages and snacks.2. Social Hub: Coffee shops are known for being social hubs where people gather to study, meet up with friends, or simply enjoy a cup of coffee in a relaxing atmosphere. By opening a coffee shop on campus, my friend would be creating a space where the campus community can come together and build connections.3. Profit Potential: With a steady stream of customers from the campus community, a well-run coffee shop has the potential to generate a steady income for my friend.Challenges of Opening a Coffee Shop on Campus:1. Competition: Depending on the size of the campus and its location, there may already be existing coffee shops or cafes that are popular among students. My friend would need to carefully consider the competition and find ways to differentiate his coffee shop from others.2. Licensing and Permits: Opening a coffee shop involves obtaining the necessary licenses and permits, which can be a complex and time-consuming process. My friend would need toresearch the legal requirements for opening a food service business on campus.3. Operating Costs: Running a coffee shop involves not only the initial investment in equipment and supplies but also ongoing expenses such as rent, utilities, and employee wages. My friend would need to carefully calculate the costs and develop a budget to ensure the business is sustainable.Practical Advice for Opening a Coffee Shop on Campus:1. Conduct Market Research: Before opening a coffee shop on campus, my friend should conduct market research to understand the preferences and habits of the target customers. This will help him to tailor the menu and pricing to meet the needs of the campus community.2. Develop a Business Plan: A well-thought-out business plan is essential for the success of any new venture. My friend should outline his goals, target market, marketing strategies, and financial projections in a detailed business plan.3. Build a Strong Brand: To stand out in a competitive market, my friend should focus on building a strong brand identity for his coffee shop. This includes creating a unique name, logo, and decor that reflect the values and atmosphere he wants to create.Conclusion:Opening a coffee shop on campus can be a rewarding venture for my friend, but it also comes with its own set of challenges. By carefully considering the benefits and challenges, conducting thorough research, developing a solid business plan, and building a strong brand, my friend can increase his chances of success in this new endeavor. I am excited to see how his coffee shop will thrive and become a beloved spot on campus for the entire community to enjoy.。

在学校附近开一家小型咖啡店英语作文

在学校附近开一家小型咖啡店英语作文全文共6篇示例，供读者参考篇1There is a new coffee shop near my school, and it is super duper cool! It's a small cozy place where you can relax and have a sip of some yummy coffee. I love going there after school with my friends to hang out and chat.The coffee shop is decorated with cute lights and colorful chairs. They have a big menu with all kinds of yummy drinks like mochas, lattes, and frappuccinos. They also have delicious snacks like cookies and muffins that we can munch on while we study or do homework.The best part about the coffee shop is the friendly barista who always greets us with a big smile. He knows our names and our favorite drinks, and he always makes them just the way we like. Sometimes he even gives us extra whipped cream or sprinkles on top!The coffee shop has become our favorite hangout spot, and we love spending time there after school. It's a great place to relax, catch up with friends, and enjoy a yummy drink. I'm sohappy that we have this little gem near our school, and I can't wait to go back again soon!篇2Oh, hey guys! Do you know what would be super cool? Opening a small coffee shop near our school! We could totally make it a hangout spot for all the students.First of all, we could decorate the place with colorful furniture and maybe some fun wall art. We could have comfy chairs and bean bag seats for everyone to chill out in. And of course, no coffee shop is complete without a big chalkboard menu with all our favorite drinks and snacks listed on it.We could serve all kinds of yummy treats, like hot chocolate, smoothies, and maybe even some pastries. And we could have different milk options, so everyone can enjoy their drinks the way they like them. Plus, we could have some healthy options too, like fruit cups and yogurt parfaits.I think it would be so fun to run the coffee shop together. We could take turns working behind the counter, taking orders, and making drinks. And we could even come up with our own special drinks to add to the menu. How cool would that be?Overall, I think opening a small coffee shop near our school would be a great idea. It would be a fun place for us to hang out after class, do homework, or just catch up with friends. And who knows, maybe it could even become the most popular spot in town! Let's do it, guys!篇3One day, my mommy and daddy told me that they were going to open a small coffee shop near my school. I was so excited because I love drinking hot chocolate and sometimes sipping tea with my friends.The first day the coffee shop opened, I helped mommy and daddy set up the tables and chairs. I also helped put up some colorful decorations on the walls. Mommy and daddy made sure to have lots of sweet treats like cakes, cookies, and muffins for us kids to enjoy after school.When my friends and I came to the coffee shop after class, we could smell the delicious aroma of freshly brewed coffee. We ordered hot chocolate with marshmallows and sat at a cozy table, chatting and laughing. It was so much fun!Sometimes, mommy and daddy would organize fun activities like art classes or storytelling sessions for us kids. Wewould gather around a big table, drawing and coloring together or listening to an exciting story.I love our little coffee shop near the school. It's a wonderful place to hang out with my friends, enjoy yummy treats, and have a great time after a long day of studying. Thank you, mommy and daddy, for opening such a cool place for us kids!篇4Once upon a time, in a small town near my school, a new coffee shop opened up! It was a cozy little place with colorful chairs and bright lights. My friends and I were so excited to check it out after school.The first time we went there, we were greeted by a friendly barista who showed us the menu. There were so many delicious drinks to choose from – hot chocolate, caramel macchiato, and even strawberry smoothies! I decided to try a vanilla latte with extra whipped cream, and it was the best coffee I had ever tasted.The coffee shop quickly became our favorite hangout spot. We would go there after school to do our homework, chat, and sip on our favorite drinks. Sometimes, we would even treat ourselves to a warm chocolate chip cookie or a piece of cake.One day, the owner of the coffee shop noticed how much we loved coming there and decided to host a special event just for us students. She organized a coffee tasting where we got to try different types of coffee beans and learn about how they are roasted and brewed. It was so much fun and we learned a lot!Opening a small coffee shop near our school turned out to be the best idea ever. It not only gave us a cool place to hang out, but also taught us about the art of coffee making. I can't wait to go back and try more delicious drinks with my friends!篇5Once upon a time, there was a small coffee shop near our school. It was super cool and all the kids loved to hang out there after classes. Let me tell you all about it!First of all, the coffee shop was called "Cool Beans Cafe" and it had the best coffee and snacks in town. They had all kinds of yummy drinks like hot chocolate, frappuccinos, and smoothies. And their pastries were to die for - cookies, muffins, and even donuts!The best part about Cool Beans Cafe was the atmosphere. It was cozy and inviting, with comfy couches and bean bag chairs for us to relax in. They also had board games and books for us toenjoy while sipping on our drinks. It was the perfect place to hang out with friends and do homework.But the most amazing thing about Cool Beans Cafe was the staff. They were super friendly and always had a smile on their faces. They knew all of us by name and even remembered our favorite drinks. They made us feel like family and we couldn't ask for a better place to chill after school.In conclusion, Cool Beans Cafe was the best place ever to hang out near our school. With delicious drinks, cozy atmosphere, and friendly staff, it was the perfect spot for us to relax and have fun. We will always cherish the memories we made there and can't wait to go back for more coffee and good times!篇6Hi guys! Today I want to tell you about my dream of opening a small coffee shop near our school. It's gonna be super cool!First of all, I love coffee! It's my favorite drink in the whole wide world. I want to share my love for coffee with all my friends at school. Imagine having a cozy place to hang out with your friends after class, sipping on a delicious cup of coffee and chatting about your day. How awesome does that sound?I also want to create a place where students can study and do homework. Sometimes the school library can be really crowded, and it's nice to have an alternative place to focus and get work done. My coffee shop will have a quiet area with comfy chairs and tables where students can bring their books and laptops.And let's not forget about the yummy snacks! I want to have a variety of treats like muffins, cookies, and sandwiches for students to enjoy with their coffee. It's gonna be like a little slice of heaven right next to our school.I can't wait to make my dream of opening a small coffee shop near our school a reality. I know it's gonna be a lot of work, but I'm ready for the challenge. Who knows, maybe one day you'll be sitting in my coffee shop, sipping on your favorite drink and having the time of your life. I can't wait for that day to come!。

在校园开咖啡店大学英语四级作文

在校园开咖啡店大学英语四级作文全文共3篇示例，供读者参考篇1Opening a Coffee Shop on CampusWith the increasing popularity of coffee among college students, opening a coffee shop on campus can be a great business idea. Not only does it provide a convenient place for students to grab a cup of coffee between classes, but it also creates a cozy atmosphere for them to study and socialize. In this essay, we will discuss the benefits of opening a coffee shop on campus and provide some tips on how to successfully run this business.First and foremost, a coffee shop on campus can provide a convenient and affordable option for students who need apick-me-up during a long day of classes. With the hectic schedules of college students, having a coffee shop nearby can save them time and energy while keeping them alert and focused. Moreover, by offering student discounts and loyalty programs, the coffee shop can attract more customers and build a loyal customer base.Secondly, a coffee shop on campus can serve as a social hub for students to meet up with friends, study together, or simply relax and unwind. The cozy ambiance of a coffee shop provides a welcoming environment for students to connect with each other and build relationships outside of the classroom. Additionally, hosting events such as open mic nights, book clubs, or study groups can further enhance the sense of community and engagement among students.In terms of running a successful coffee shop on campus, there are several key factors to consider. First and foremost, location is crucial. Ideally, the coffee shop should be situated in a high-traffic area with good visibility and accessibility to attract more customers. Additionally, offering a diverse menu of coffee drinks, teas, and snacks to cater to different preferences and dietary restrictions can help expand the customer base and increase sales.Furthermore, creating a cozy and inviting atmosphere with comfortable seating, free Wi-Fi, and a selection of board games or books can attract students to spend more time in the coffee shop. Providing excellent customer service and engaging with customers to build relationships and gather feedback can alsohelp improve the overall experience and satisfaction of customers.In conclusion, opening a coffee shop on campus can be a rewarding venture that not only provides a convenient and affordable option for students but also creates a vibrant and social space for the campus community. By focusing on quality products, excellent customer service, and creating a welcoming atmosphere, a coffee shop on campus can thrive and become a beloved institution for students to gather, study, and socialize.篇2Opening a Coffee Shop on CampusOpening a coffee shop on campus is a great idea for students and staff to enjoy a cozy and relaxing environment while studying or taking a break from classes. Not only does it provide a convenient place to grab a cup of coffee, but it also creates a sense of community and camaraderie among students.There are several benefits to opening a coffee shop on campus. Firstly, it provides a convenient and accessible location for students and staff to purchase coffee and other beverages. With the hectic schedule of classes and studying, having a coffeeshop on campus can save time and make it easier for people to grab a quick pick-me-up.Moreover, a coffee shop on campus can also serve as a social hub where students can meet up with friends, study together, or simply relax and chat. This can help create a sense of community and belonging among students, fostering a positive and inclusive atmosphere on campus.In terms of financial benefits, opening a coffee shop on campus can be a lucrative business opportunity. With a large and consistent customer base of students, staff, and faculty, the coffee shop can generate a steady stream of revenue. Additionally, by offering a variety of coffee, tea, and snack options, the coffee shop can cater to different preferences and attract a wider range of customers.To ensure the success of a coffee shop on campus, proper planning and management are essential. This includes conducting market research to understand the preferences of the target audience, developing a unique and attractive menu, and creating a welcoming and comfortable atmosphere for customers. Additionally, hiring skilled baristas and staff who are knowledgeable about coffee preparation and customer service iscrucial for providing high-quality products and ensuring customer satisfaction.Overall, opening a coffee shop on campus can be a rewarding and profitable venture that benefits the entire university community. It provides a convenient and social space for students and staff to enjoy quality coffee and build connections, while also creating a vibrant and engaging atmosphere on campus. With the right planning and execution, a coffee shop on campus can become a beloved destination for students and a successful business venture for entrepreneurs.篇3Title: Opening a Coffee Shop on CampusAs the demands of college students continue to evolve, the opportunities for entrepreneurial ventures on campus are expanding. One popular business idea among students is to open a coffee shop on campus. This not only provides a convenient and cozy gathering place for students, but also offers valuable experience in running a small business.Firstly, a coffee shop on campus can provide students with a comfortable and relaxing environment to socialize, study, or simply unwind between classes. The aroma of freshly brewedcoffee and the soothing ambiance of a well-designed cafe can create a welcoming atmosphere for students to chat with friends, catch up on reading assignments, or simply enjoy a moment of tranquility in the midst of a busy day. Additionally, offering a variety of caffeinated and non-caffeinated beverages, as well as snacks and pastries, can cater to the diverse tastes and preferences of the student body.Secondly, running a coffee shop on campus can be a valuable learning experience for students interested in entrepreneurship and business management. From creating a business plan and securing funding to designing a menu and managing inventory, students can gain hands-on experience in all aspects of running a small business. Furthermore, managing a team of baristas, interacting with customers, and analyzing sales data can provide valuable insights into customer service, marketing, and financial management.In conclusion, opening a coffee shop on campus can provide students with a comfortable and inviting space to socialize, study, or relax, while also offering valuable experience in entrepreneurship and business management. By combining the practical skills of running a small business with the social benefits of a cozy cafe environment, a coffee shop on campus can be arewarding venture for students looking to take their entrepreneurial spirit to the next level.。

朋友准备在学校开咖啡店,给他建议英语作文

朋友准备在学校开咖啡店,给他建议英语作文全文共6篇示例，供读者参考篇1My Best Tips for Your School Coffee ShopHey bestie! I heard you wanna open a coffee shop right inside our school cafeteria. That's such an awesome idea! I can totally see kids lining up during recess to get frappuccinos and muffins. But running a business is kind of hard, even for a little coffee spot. So I wanted to share my best tips to make sure your shop is the coolest hangout ever!First off, you gotta make the place look really fun and inviting. Grown-ups like coffee shops that are all minimal and stuff, but we're kids! The decorations have to be super vibrant and exciting. Maybe put up some colorful strings of fairy lights across the ceiling. And definitely get some beanbags for comfy seating - why do coffee places always have those hard wooden chairs? You could paint the walls with cute cartoons or cover them in student artwork. Oh oh, and get a big chalkboard wall where people can leave doodles and messages! Doesn't that sound way more interesting than a plain ol' coffee shop?The snacks and drinks you sell are obviously like, the most important part. You can't just do plain coffee and muffins - that's boring! Get creative with the flavors. I'm talking unicorn hot chocolates, pizza-pretzel smoothies, sour gummy latte concoctions. And don't forget about us kids who are allergic to stuff. Make sure you've got delicious snacks without nuts, dairy, gluten, whatever. Nobody wants to be left out because of their diet. Maybe you could even do a "Snack of the Day" special to try new wacky combos!Speaking of combos, you could put together set deals at a discounted price. Like a "Snack Attack" that's a smoothie, baked treat and a bag of chips or something. Personally I'd go for the "Dessert Extravaganza" with a triple chocolate monstrosity, some candies, and a gigantic rainbow milkshake. Yeah, I have a giant sweet tooth. No shame!Also, be sure to get some entertainment set up to make the hangout even more awesome. A big TV playing movies or video games could be fun. Or set up some board games and puzzles for kids to do with their friends while they munch. You could do open mic nights for telling jokes, reading stories, showing off talents. Making it an interactive space with activities is key.One more thing – make sure your staff is really friendly and energetic! You want kids to feel pumped when they walk in the door. Have your employees do silly dances, tell corny jokes, dole out stickers or temporary tattoos. Anything to put smiles on customers' faces before they even order.Oh oh, you could have a mascot too! Dress someone up in an outfit like a giant coffee cup or muffin. That would be so adorable. And they could wander around giving out high-fives and hugs. I'd be first in line for one of those bear hugs from the muffin man!Anyway, those are my thoughts bestie! Just think fun, energy, sugar-packed creativity - and you're gonna have the hottest spot on campus. Kids will go wild for it! Let me know if you need any other tips from your tiny biz consultant here. I'm rooting for you!篇2My Best Friend is Opening a Coffee Shop!Hey there! You'll never guess what my best friend Johnny is doing. He's opening up a brand new coffee shop right here at our school! How cool is that? I'm so excited for him. Johnny has always loved coffee and he makes the most delicious hotchocolate you've ever tasted. I just know his coffee shop is going to be a huge hit.Location, Location, LocationThe first big decision Johnny had to make was where exactly to set up his shop. Our school is pretty big, with lots of different hallways, courtyards, and open spaces. After lots of discussion, we decided the perfect spot would be right near the cafeteria. That way, students can easily stop by for some coffee or hot chocolate after eating lunch. Plus, it's a high-traffic area so his shop will get plenty of foot traffic throughout the day. Smart thinking, right?Figuring Out the MenuOnce Johnny had the location picked out, the next big task was deciding what types of drinks and snacks to offer. Of course, coffee will be the main attraction - he's planning to have basic coffees like lattes, cappuccinos, and Americanos. But he also wants to get a little creative with special flavored coffees. My personal favorite is his pumpkin spice latte, but he's working on some other fun seasonal flavors too.Johnny definitely can't forget about the non-coffee drinkers though! That's why he'll have hot chocolates, teas, smoothies,and refreshing lemonades on the menu as well. He might even offer some baked treats like muffins, scones, or cookies to nibble on. The hard part will be narrowing down the menu to just a handful of really awesome items. Too many choices could make it overwhelming.Creating the Perfect AmbianceIt's not just about the drinks though - the overall environment and vibe of the coffee shop is hugely important too. Sure, the coffee itself has to taste delicious. But people also want to feel comfortable and relaxed while they're sipping their beverages. That's why Johnny is putting a lot of thought into things like the decor, lighting, music, and seating options.We're picturing a warm, cozy, and welcoming atmosphere with lots of natural light. Comfy chairs and sofas where people can lounge, and maybe even do homework or study. Wooden tables and plant decorations to give it an earthy feel. Plus, the perfect chill playlist providing the right background music ambiance. Johnny is all about those little details that can really take the coffee shop experience to the next level.Hiring and Training a TeamThen he'll have to train them properly on things like operating the coffee machines, mixing up the various drink recipes, handling payments, keeping the shop clean and organized, and providing awesome customer service. It'll be a lot to cover, but Johnny has high standards so that training period will be crucial. He only wants the best baristas working at his shop!Managing Supplies and InventoryWith any food-based business, keeping track of supplies and inventory is an important logistical challenge. Johnny will need to make sure he always has enough coffee beans, dairy products, syrups, cups, lids, and anything else he needs to keep the shop running smoothly. Running out of supplies would bring everything to a screeching halt!He's working on setting up accounts with reliable suppliers and vendors to maintain a steady stream of inventory. Having a good system in place to do regular supply checks and restock appropriately will be vital. Things like seasonal menu changes or an unexpected surge in customer traffic could also impact his inventory needs. It's a lot to juggle, but with careful planning it can be managed effectively.Handling Money ProperlyHe'll need a robust point-of-sale system, a cash register that counts money accurately, a safe place to secure cash overnight, and clear policies for his employees about processing payments. Security will also be a priority to avoid any potential theft issues too. Money management seems like one of the trickier aspects of this coffee shop endeavor, but Johnny is committed to doing it properly.Marketing and PromotionsOkay, so let's say Johnny gets the coffee shop successfully up and running with a great location, tasty menu, awesome ambiance, well-trained staff, and strong operational processes. That's already a huge accomplishment! But then he'll need to make sure students at our school actually know about his new shop so that customers start rolling in.That's where some solid marketing and promotions will come into play. We're thinking things like handing out coupons or free sample drinks on opening day, running social media contests, having a grand opening event, or hosting fun activities at the shop. Johnny could even look into getting the coffee shop its own website and accounts on platforms like Instagram and TikTok to help spread buzz.Finding the right way to entice students with special offers and promotions will be key to getting that initial customer base established. Once people discover how amazing the coffee shop is, good word-of-mouth should help it continue growing from there. But those initial marketing pushes will be super important for launching successfully.The Future Growth PotentialIf Johnny's coffee shop ends up being a real smash hit here on campus, who knows what the future could hold? He may eventually want to explore opening up additional locations, whether that's other shops at nearby schools or even trying to turn it into a broader cafe chain around our city over time. Bigger operations would mean tackling new challenges around supply chains, staffing, logistics, finances, and so on.But baby steps first! For now, he's staying laser-focused on making this single, on-campus coffee shop amazing and building a strong local following. Once he proves the concept is viable and works out any kinks, then he can seriously start contemplating long-term growth plans. The coffee game is massively competitive these days after all, so he'll need a truly standout product and brand in order to realistically go bigger someday.All in all, starting up a new coffee business is no easy task - even just this little school-based shop requires a ton of planning, preparation, and hard work. But I totally believe in Johnny and think his coffee shop dream is going to become a fantastic reality! With a smart strategy, strong operations, and some goodold-fashioned hustle, there's no reason he can't make this a hugely successful venture.I can't wait for that grand opening day when Johnny officially launches his coffee shop. I'll be right there at the front of the line, ready to enjoy his spectacular drinks and support my best friend's awesome new business. Here's to many years of brewing deliciousness and caffeinated school days ahead!篇3My Best Friend's Coffee Shop DreamHey there! My name is Timmy, and I'm here to tell you about my best friend Jack's awesome idea. Jack wants to open a coffee shop at our school! Isn't that the coolest thing ever? I know, I know, we're just kids, but Jack has been thinking about this for a really long time, and I think he's got some great ideas.First off, let me tell you why Jack loves coffee so much. His parents own a small coffee shop downtown, and ever since hewas a little kid, he's been helping out there. He knows all about different types of coffee beans, how to grind them, and how to make the perfect cup of coffee. Jack's a real coffee expert, even though he's only ten years old!But Jack's coffee shop won't just be for grown-ups; he wants to make it a fun place for kids too! He plans to have all kinds of tasty drinks and snacks that kids will love. He's been experimenting with different flavors of hot chocolate, like peppermint and caramel, and he makes the most amazing milkshakes too. Oh, and he wants to have a whole section of the menu dedicated to kid-friendly coffee drinks, with fun names like "Mocha Monkey" and "Caramel Kick."Jack also has some cool ideas for the decor and atmosphere of the coffee shop. He wants it to feel cozy and inviting, with lots of comfy chairs and beanbags for people to relax in. He's even thinking about having a little stage area where kids can perform music or comedy routines! How awesome is that?But of course, running a coffee shop isn't all fun and games. Jack knows he'll need to work hard and be responsible. He's been saving up his allowance for months to buy the supplies he'll need, like cups, plates, and those fancy machines that make thecoffee. He's also been practicing his math skills, so he can keep track of inventory and money.Jack's parents have been helping him out too, teaching him about things like health and safety regulations, and how to manage employees (although I'm pretty sure Jack and I will be the only employees at first!).One of the biggest challenges Jack is facing is finding the perfect location for his coffee shop at school. He's been scouting out different spots, like the cafeteria or the courtyard, but he's not sure which one would be best. That's where I come in – I'm going to help him weigh the pros and cons of each location and make the right choice.Another thing Jack is worried about is competition. There's already a vending machine in the school that sells sodas and snacks, and some of the teachers sometimes bring in donuts or bagels for the students. But I told Jack not to sweat it – his coffee shop will be way cooler and more delicious than any old vending machine or stale donuts!So that's the scoop on Jack's coffee shop dream. I know it's going to be a lot of hard work, but I also know that Jack is one of the most determined and creative kids I know. With my help (andmaybe a few other friends too), I'm confident that he can make his dream a reality.If you're reading this and you go to our school, be sure to stop by Jack's coffee shop when it opens! You'll get to try the best hot chocolate, milkshakes, and kid-friendly coffee drinks in town. And who knows, maybe you'll even get to see me perform a magic show or tell some jokes on the little stage. It's going to be awesome!篇4Dear Tommy,I heard you're gonna open up a coffee shop at our school! That's so cool. I can't wait to go there and get yummy drinks and snacks. But running a business is really hard work, even for a kid. So I wanted to share some ideas that could help make your shop a big success!First off, you gotta have a great name for your shop. Something catchy that will stick in everyone's mind. How about "The Brew Crew" or "Kid Caffeine"? Get creative! The name is important because it's the first thing people will think about when they hear about your shop.Next up, you'll need to decorate the place so it looks fun and inviting. Kids love bright colors, comfy seats, and maybe some games or toys in the corner. Oh, and definitely get some cool lamps or stringed lights to make it look cozy. Grown-ups like the rustic, casual vibe of coffee shops too. My mom is always saying how much she loves the atmosphere at Starbucks.Speaking of moms, make sure you have a good kid-friendly menu, but also some grown-up options too. The basics like hot chocolate, lemonade, and baked goods are a must for kids. But a few fancy coffee drinks, teas, and pastries could attract teachers and parents as customers too. Maybe you could have a "secret" adult menu just for the grown-ups? That would be so sneaky and fun!You're also gonna need to work on marketing your shop so everyone knows about it. Definitely put up fliers around school with your menu and store hours. And get the morning announcements crew to give your shop a shoutout sometimes. Ooh, you could have a funny radio jingle about your coffee shop that plays during announcements! How hilarious would that be?Once you're open for business, make sure your shop always looks neat and clean. No one wants to go somewhere messy and gross. Have clear signs telling customers where to order, pick uptheir stuff, and bus their own trays/dishes when they're done. You'll probably need to hire some of your friends to help keep things tidy and running smoothly.Staying stocked up on all your supplies will be super important too. You don't want to run out of cups, lids, straws, or any of your popular menu items. That would be a bummer for customers. Maybe get a grown-up to be your supplier and keep your inventory filled? Or hire a couple trustworthy kids to be in charge of ordering and keeping track of stock.Other fun ideas? You could have special themed days like "Munchies Monday" or "Friyay Specials." Days where you get creative with wacky new menu items or give discounts to customers would keep things exciting. Board game nights, open mic events for kid performers, or just Bringing Your Own Mug for a discount could work too!But the hardest part by far will be actually running the shop day-to-day. Preparing all those drinks and snacks, helping customers, cleaning up constant spills and messes, restocking stuff - it'll be nonstop work! You'll have to be super organized and hard-working to pull it off. Don't be afraid to ask parents, teachers, and upper classmen for business advice.There's one last big thing to think about too, Tommy. Why does our school need a kid-run coffee shop in the first place? Is it just to make money and be entrepreneurial? Or do you have a bigger purpose in mind? Maybe you could use your shop to fundraise for important causes like protecting animal habitats or cleaning up pollution. Or funnel profits to help underprivileged kids in other countries get school supplies and meals. Having an awesome shop that also does some good in the world would be the icing on the cake!Whew, I gave you a ton of advice! Running a real coffee shop business won't be easy at all. But an ambitious kid entrepreneur like you can definitely make it happen with careful planning and super hard work. Just imagine how cool it would be to run the first ever kid coffee shop at our school! You'd be making so many people happy with tasty treats while growing an impressive set of business skills. I've got faith you can turn this dream into a incredible reality, Tommy!Let me know if you need any other tips once you get the ball rolling. I'll be your #1 customer for sure! My recommendation? You gotta serve those super gooey, drool-worthy chocolate lava cakes. With maybe a grown-up espresso drink for the parents? That would be the perfect combination.Your friend,[Your Name]篇5My Best Friend's Coffee ShopMy best friend Taylor is the coolest kid I know. She's really smart and good at art and sports and everything. Last week, she told me the most amazing news - she wants to open a coffee shop at our school! I got so excited when she said that because I love coffee shops. The ones downtown always have the yummiest treats and the nicest decorations. I can't wait until we have one right at Wilson Elementary!The TreatsThe most important part of any coffee shop is the food and drinks. Taylor has to have really yummy stuff or nobody will want to go there. She should definitely have all the basics like coffee, hot chocolate, tea, muffins, cookies, and donuts. But she needs to make sure she has special unique treats too to make her shop stand out.Maybe she could have a "Treat of the Day" that's something new and different every day. Like one day it could be cupcakeswith rainbows on top, and the next day it's brownie bites drizzled with caramel. Ooh or she could do a weekly "Milkshake Monday" with creative milkshake flavors. Doesn't a strawberry cheesecake milkshake sound amazing?The decorations at the coffee shop are important too because that's what makes it feel cozy and welcoming. Taylor is so artistic, so I know she'll make it look great. She could paint the walls cute colors like baby blue or sunshine yellow. And she has to have really comfy chairs and couches for people to sink into while they sip their drinks. Lots of throw pillows would make it extra cozy.Maybe Taylor could put up artwork on the walls that her friends make. Or she could have a different theme every month and decorate with stuff related to that theme. Like for December it could be all about Christmas with trees, lights, and reindeer everywhere!The ExtrasOf course you go to coffee shops for the food and drinks, but Taylor could offer some fun extras too to make her shop really unique. She could sell cute mugs, travel tumblers, and thermoses with the shop's logo on them. Oh, and maybe little stuffed animal keychains too!Another cool idea is to have live music sometimes. I've seen high school bands play at coffee shops downtown and it's such a nice relaxing atmosphere. Taylor is learning guitar so maybe she could perform with her friends. Or they could have open mic nights where kids and teachers could sing, play instruments, read poetry, or anything!Board games would be awesome at the coffee shop too. Taylor could have a big shelf full of games, and anybody could grab one to play with their friends while they're hanging out. Monopoly, Sorry, Jenga, Scrabble, all the classics! That would be so fun.I also think Taylor should have painting nights sometimes where she supplies the canvases, paints, brushes and everybody can make their own masterpiece while drinking hot cocoa. You could take your artwork home or Taylor could hang it up in the shop if it's really good. Stuff like that makes the coffee shop more than just a place to eat and drink - it becomes an experience!My Final AdviceThose are all my ideas for Taylor's super cool school coffee shop. She'll have to decide what treats and extras she wants to include. No matter what, I know her shop will be a big hitbecause she's really good at everything she tries. As long as she works hard, believes in herself, and listens to advice from her friends like me, it'll be amazing.The last thing I'll tell Taylor is to make sure she has fun with her coffee shop! Running a business is a lot of work, but she should try to not let it ever feel like a chore. She should take breaks and drink the hot chocolate, eat the cookies, play the games, listen to the music, and enjoy all the awesome stuff her shop has to offer. If she keeps it fun and puts her heart into it, her coffee shop will be the place where everybody at Wilson Elementary wants to be!So what do you think? Does that cover all the good advice I can give my buddy Taylor? I just get so excited thinking about how fantastic her school coffee shop is going to be. I can't wait for it to open so I can be one of the first customers! Let me know if you have any other suggestions because I want Taylor's dream to be perfect. Thanks for listening to all my ideas!篇6My Best Friend's Coffee ShopHi there! My name is Jamie, and I'm in the 5th grade. My best friend Alex has this super cool idea – he wants to open a coffeeshop right here at our school! Isn't that awesome? I'm so excited for him, and I can't wait to help out. I know it's going to be a lot of work, but I've got some great ideas that I think will make his coffee shop the best one ever!First things first, we need to think about the name. A catchy name is super important because it's the first thing people will see and remember. We could call it "The Brew Crew" or maybe "The Caffeinated Classroom." Ooh, or how about "The Javaholics?" That one's my favorite so far! We'll have to brainstorm some more ideas, but I think a fun, creative name is a must.Next up, the menu! Obviously, coffee is going to be the star of the show, but we can't just serve plain ol' black coffee. That's boring! We need to get creative with flavors and toppings. I'm thinking we could offer fun drinks like a "Mocha Madness" (hot chocolate with a shot of espresso and whipped cream on top) or a "Caramel Crush" (caramel latte with caramel drizzle and crushed toffee bits). And we can't forget about the non-coffee drinkers – we'll need some tasty hot chocolates, teas, and maybe even some smoothies or milkshakes.As for food, we definitely need to have some yummy snacks and treats to go with the drinks. Muffins, scones, and pastries area must. But we could also offer things like bagels, croissants, or even breakfast sandwiches for those early morning customers. And for lunch, we could do simple things like paninis, salads, or soup of the day. Oh, and we can't forget about desserts! We'll need cookies, brownies, and maybe even some fancy cakes or pies.Decorations are going to be super important too. We want the coffee shop to have a really cozy, inviting vibe. I'm thinking we could have some comfy couches and armchairs for people to relax in, maybe a few small tables for studying or hanging out with friends. And we'll need to add some cool art on the walls, like paintings or photographs of coffee beans or mugs. We could even have a little stage area for open mic nights or poetry readings!Another thing we'll need to figure out is how to make the coffee shop eco-friendly. We should use reusable mugs and cups instead of disposable ones, and we can offer discounts to customers who bring their own containers. We could also try to source our ingredients from local, organic suppliers as much as possible. And maybe we could have a composting bin for any food waste.The most important thing, though, is that we have fun with it! Running a coffee shop is going to be a lot of hard work, but it'll be so rewarding to see our ideas come to life. We can create a cool hangout spot for our friends and classmates, and maybe even raise some money for school clubs or charities. Plus, we'll learn so many valuable skills like customer service, money management, and teamwork.I just know Alex's coffee shop is going to be a huge hit! With my ideas and his determination, we'll be the talk of the school in no time. Who knows, maybe we'll even get featured on the local news or something! A couple of kid entrepreneurs taking the world by storm, one perfectly crafted latte at a time. I can't wait to get started on making this dream a reality. Bring on the coffee!。

考研英语作文星巴克咖啡

考研英语作文星巴克咖啡In the fast-paced and stressful world of exam preparation, finding a cozy corner to relax and rejuvenate is often a challenge. Amidst the stacks of textbooks and endless practice questions, one such oasis stands out: Starbucks Coffee. This global coffeehouse chain has not only revolutionized the way we consume coffee but has also become a cultural icon, symbolizing modern coffee culture and its role in our daily lives.Starbucks Coffee offers a unique blend of comfort and convenience, perfect for students preparing for exams like the Graduate Record Examination (GRE) or the Test of English as a Foreign Language (TOEFL). The inviting atmosphere, with its cozy seating and soft lighting, creates an ideal environment for focused study sessions. The variety of coffee offerings, ranging from classic espressos to innovative flavored beverages, cater to different tastes and preferences, ensuring that every student can find their perfect cup to fuel their studies. More than just a place to grab a quick cup of coffee, Starbucks has become a social hub for students. Here, theycan meet and discuss exam strategies, share tips and tricks, or simply commiserate over the challenges of exam preparation. The interaction and camaraderie fosteredwithin these coffeehouses often lead to the formation of study groups, further enhancing the learning experience.Moreover, the presence of Starbucks in variouslocations worldwide makes it a reliable companion for students traveling for exams. Whether it's a familiar stopin their hometown or a new discovery in an unfamiliar city, the consistency and familiarity of Starbucks Coffee provide a sense of comfort and normalcy during a stressful time.However, it's important to strike a balance between relaxing at Starbucks and maintaining a focused study schedule. While the atmosphere and amenities of these coffeehouses can be beneficial, overindulgence can lead to distractions and a reduction in study efficiency. It's crucial to use Starbucks as a tool to enhance your study routine, rather than as a replacement for it.In conclusion, Starbucks Coffee, with its blend of comfort, convenience, and cultural significance, has become an integral part of the exam preparation journey for manystudents. It serves as a respite from the rigors of studying, a meeting point for collaboration and camaraderie, and a reliable companion in unfamiliar places. As we navigate the challenges of exam preparation, let us remember to cherish these moments of relaxation and rejuvenation, even if they come in the form of a warm cupof Starbucks Coffee.**星巴克咖啡：现代咖啡文化的象征及其对考研之旅的影响** 在快节奏且充满压力的考研备考世界中，寻找一个舒适的角落来放松和恢复精力往往是一项挑战。

星巴克咖啡在大学校园里开设的可行性分析英文版

Prepare for 谢关平老师Prepared by 张琪国双2班0941022096 Submitted on December 8thFeasibility analysis about engaging in a starbucks in sichuan university ampusLabel of contents:1 preface-----------------------------------------------------------------------------------42 list of illusions--------------------------------------------------------------------------5 3introduction------------------------------------------------------------------------------64 market analyse --- SWOT analyse---------------------------------------------------75 executive summary--------------------------------------------------------------------86 appendix--------------------------------------------------------------------------------107 reference--------------------------------------------------------------------------------128 glossary---------------------------------------------------------------------------------12PrefaceThis survey is about the feasibility of running a starbucks in sichuan university campus.Starbucks is extimated here as a mark of hight-level newly-fashioned consumer goods，we want to draw conclusion about weather this kind of consumer goods could run smoothly and make profit in university with great number of population like sichuan university. By observing the result ,we could also get a knowledge of the standards of consumption of colledge student nowadays. We think this survey make sense in these ways. For the purpose of make the survey, we have designed a questionnaire ，and make the survey through internet communicating softvare like renren 、QQ、and by email. And the respondents are students in sichuan university . Sichuan university is consisit of three campus ,they are jiangan、wangjiang 、huaxi . And the questionnaire are hand out mainly in the range of wangjiang campus ,which owns the largest population and students here are belong to most diversity of profession of sichuan university. In order to increasing the accuracy of this survey, we also make reference into documents about the situation that star-bark runs in china .and we make a SWOT analyse ，try to analyse from the point of marketing to see weather it is possible to run a starbucks in sichuan university. We hope this survey can reflect the feasibility of running a starbucks in sichuan university as precise as possible, forthermore get the knowledge of the feasibility of running high-level newly-fashioned brand shop in university campus and the precise standard of consumption of colledge student today. We would appreciate a lot to getting your suggestions and your pointing out the mistakes so that the could be corrected.we will take the suggestions and make the survey more reliable.2 list of illusion(1)A histogram is on page 10 ,this is about the frequency students in sichuan university are willing to go to the cafe per week. We could see that most student willing to go to the cafe 1~3 times per week, and it is worth noting that not a small part of students in sichuan university don't go to coffee shop during a week. (2)A histogram is on page 11 , this histogram shows the price students in sichuan university would like to pay on drink coffee outside per week(3)A bar is on page 11 , this bar is aim on showing the price students in sichuan university would like to accept per cup of cafe.(4)A diagram is show on page 11 , this diagram show the price of starbucks . We will take the mrket price here。

从学校走到星巴克英语作文

从学校走到星巴克英语作文Title: Embracing the Journey from School to StarbucksEmbarking on a journey from the familiar surroundings of school to the cozy atmosphere of Starbucks is always an exciting escapade. It's not just a simple walk; it's an adventure that unfolds with each step, filled with new sights, sounds, and unexpected discoveries.As I step out of the school gates, I'm immediately transported into a different world. The bustling streets come alive with the hustle and bustle of daily life, a blend of familiar faces and new ones. The familiar scent of books and chalk gives way to the aroma of coffee and pastries, a tantalizing treat for the senses.The walk to Starbucks is a sensorial experience. The feel of the cool breeze against my skin, the sound of laughter and chatter filling the air, and the sight of colorful storefronts and busy sidewalks all contribute to the lively atmosphere. It's a snapshot of urban life, vibrant and dynamic.As I near my destination, the familiar logo of Starbucks comes into view, a beacon of comfort and familiarity. The excitement builds as I anticipate the warm embrace of a steaming cup of coffee and the cozy atmosphere inside.Stepping through the door, I'm greeted by the familiar sights and sounds of Starbucks: the calm music, the friendly faces, and the familiar aroma of freshly brewed coffee. It's a welcome change from the hustle and bustle of the streets, a haven of peace and tranquility.The journey from school to Starbucks, though simple in nature, is rich in experiences. It's a transition from the familiar to the unfamiliar, a blend of the ordinary and the extraordinary. It's an adventure that I look forward to every day, a small break from the monotony of school life that rejuvenates my spirit andrefreshes my mind.。

校内咖啡店可行性研究报告

校内咖啡店可行性研究报告一、项目背景在当今社会，随着生活水平的提高，人们对生活品质的要求也越来越高。

咖啡作为一种受欢迎的饮品，已经成为许多人生活中少不了的一部分。

随着大学生的消费观念逐渐成熟，他们愿意为提升生活品质而消费更多。

因此，在大学校园内开设一家咖啡店成为了一个备受关注的商业项目。

二、市场分析1. 市场需求分析在大学校园内开设咖啡店，可以吸引许多学生和师生在课间休息或学习时前来消费。

咖啡作为一种提神饮料，在大学校园内的需求量较大。

尤其是在考试期间，学生会有更多的需求。

2. 竞争对手分析目前大学校园内的咖啡店相对较少，但是也存在竞争对手，如星巴克、优胜美地等知名咖啡连锁品牌。

对于小型校内咖啡店来说，要在市场上站稳脚跟，需要提供独特的产品和服务。

3. 潜在市场分析随着大学生对生活品质的追求和消费观念的提升，校内咖啡店在未来有着较大的发展空间。

尤其是在大学生和教职工群体中，对于高品质咖啡的需求将会逐渐增加。

三、项目实施方案1. 选址校内咖啡店的选址至关重要，最好选择在学生聚集地点和交通便利的地方，如学院附近、图书馆、食堂等地方。

选址要考虑到学生的出入习惯和便利性。

2. 经营模式校内咖啡店可以根据实际情况选择直营、加盟或合作等经营模式。

直营模式可以保证对产品质量和服务质量的控制；加盟模式可以降低创业风险；合作模式可以扩大投资者资源。

3. 产品设计校内咖啡店的产品设计要符合大学生的口味喜好和消费能力。

可提供各种口味的咖啡、鲜榨果汁、甜点等产品，满足不同人群的需求。

4. 服务质量校内咖啡店的服务质量对于吸引顾客至关重要。

要提供快捷、周到的服务，让顾客感受到宾至如归的待遇。

可以考虑引入线上点单、会员制度等服务方式。

四、投资回报分析1. 成本分析校内咖啡店的投资主要包括场地租金、装修费、设备购置费、原材料采购费、人员工资等成本。

其中，装修费和设备购置费是一次性投资，其他成本是运营成本。

2. 收入分析校内咖啡店的收入主要来自于售卖咖啡、饮料和甜点等商品的销售。

你的朋友想在校园开咖啡店英语作文

你的朋友想在校园开咖啡店英语作文Opening a Campus Coffee ShopIt was a sunny afternoon when my friend Emma approached me with an exciting idea. She wanted to open a coffee shop on campus. Emma had always been passionate about coffee and had a knack for creating delicious blends. I was immediately intrigued by her idea and wanted to learn more.As we sat down in the campus courtyard, Emma shared her vision for the coffee shop. She wanted it to be a cozy and inviting space where students could relax, socialize, and enjoy a good cup of coffee. She envisioned a menu filled with a variety of drinks, from creamy lattes to bold espressos. Emma also wanted to offer a selection of pastries and snacks for customers to enjoy with their drinks.I was impressed by Emma's attention to detail and her commitment to creating a welcoming atmosphere. She had already done research on how to set up a small business, including obtaining the necessary permits and licenses. Emma had also started looking into suppliers for coffee beans, milk, and other ingredients.I could see that Emma was serious about her goal of openinga coffee shop on campus. She had a clear plan in place and was determined to see it through. I knew that with her passion and drive, her coffee shop would be a success.As we continued to discuss her idea, I offered to help Emma in any way I could. Whether it was designing a logo, creating a marketing strategy, or even working at the shop once it opened, I wanted to support her dream.Opening a coffee shop on campus would not be easy, but I knew that Emma was up for the challenge. With hard work, dedication, and a love for coffee, I had no doubt that her coffee shop would become a beloved spot for students and faculty alike.I couldn't wait to see her idea come to life and be a part of her journey to success.。

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(5)The questionnaire is show on page 10 , and the illusion made above was all based on the survey data.3 introductionThe aim of this survey is to estimate the possibility of running a starbucks in the wangjiang campus of sichuan university . At first , i think it is neccesary to give readers a brief introduction of our respondent . In this part , i will mainly present two source of informations to the readers , the first one is a brief introduction about sichuan university, we will focus on the source of student and the envirment of sichuan university. The second part is about the starbarks , we will show the readers the background of starbucks and the state of operation of star-buck in china . Sichuan university is located in chengdu,sichuan,and it is the biggest university in southeast in china with great famous. It owns three campus, wangjiang, jiangan ,and huaxi. With a population about 750,000 consist of teachers, workers in the campus maintenance, student, graduate student, doctoral student. As a comprehensive university with the most professions, sichuan university is in the list of project "985" and "211". Teachers ,students here are from different areas all over the county even some students and teachers are from other countries beyond the country bounds. Wangjiang campus is an open campus , persons in the campus and out of the campus are move freely in this area. So if a star-bark is engaged in this area, the consumer group base are much larger than the school's population. Starbucks is fit with the campus culture environment .Based on the analyses above , we could consider the wangjiang campus of sichuan university is above the average to be a sample to test the possibility of running a star-bark in university. That is to say , if there is little possibility to opening a star-bark in sichuan university's wangjiang campus , then ,it is hard to running a starbarks in other campus.Next let's come to starbucks,starbucks corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries.Starbucks sells drip brewed coffee, espresso-based hot drinks, other hot and cold drinks, coffee beans, salads, hot and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. Through the Starbucks Entertainment division and Hear Music brand, the company also markets books, music, and film. Many of the company's products are seasonal or specific to the locality of the store. Starbucks-brand ice cream and coffee are also offered at grocery stores.From Starbucks' founding in later forms in Seattle as a local coffee bean roaster and retailer, the company has expanded rapidly. After getting the knowledge of the glorries development history of starbucks in other countries, it is not surprising for us to find that it takes only a few years timefor starbucks has become a fashionable pronoun in China.Starbucks coffee has become the the first brand of the domestic industry at present.4 market analyse---SWOT analyseStrength:(1)There is a great population in sichuan university, and most among them are young or fashionable teachers, the consumer group base is very large.(2)starbucks have already establish a good brand image, students and teachers in sichuan university are have known this brand and think it not bad.(3)From the point of technical feasibility , it is possible to open a starbucks in the campus because that the technology is enough supported.Weakness:(1)people in sichuan university not like coffee that much that much of them won't drink coffee frequently.(2)The price in starbucks is a little bit high, students don't accept it a lot.(3)The cost of opening a starbucks is about 10,000,000, and the opener must take the money by once,it not a little money and the cost-recovering is about 3 years.Opportunities:(1)starbucks would like to earn more market in china including chengdu, it may support in the campus shop.(2)School would like to invite big and famous brand shop in order to avoid problems like unstandard management.Threat:(1)many small drink shops have already opened in the campus, and they owns a price advantage, the competition will be accurate.(2)The stabilize management would be threat if the school change it's strategy of plan.4 executive summaryCombine the situation of sichuan university and the business situation of starbucks in china , we could draw a brief conclusion that it is not so feasible to open up a starbucks in the wangjiang campus. The conclusion is based on the data of survey. The respondent of the data has been describe in the preface part. Our conclusion is based on the following consideration.First, the purchase power in college is limited. Although the population base is great, people here are most student without income, they know the brand and like it a lot, but they are not stable consumer group. For them, it is possible to go there and have a drink several times a mouth at most, and this is not enough to support a starbucks shop with such large opening and management cost.Secondly, compare with other starbucks shop opening in other places like shopping mall, the visitor flow rate is much little. And in contract, shopping mall is somewhere people purchase and spend money, but campus is somewhere for study and living. The purchase power and willing to pay is much smaller in the campus.Thirdly, there are already many liquor stores in the campus, they have advantage of cheaper over starbucks. What's more, they have master the market in campus. Students and teachers in the campus have already get use of them . In contract, starbucks seems not have a lot of advantages. It is more exact to see the starbucks as Luxury rather than normal goods.Questionnaire1 Do you know starbucks brandA yesB no2 How do you fell about starbucksA better than other brandB not feel different from other brand3 If there is a starbucks open in school campus, will you purchase there?A yesB noC it's all depends4 how much money do you willing to spend on drinking coffee per week?A less than 30B between 30 and 50C between 50 and 100D above 1005 how much money do you willing to pay for a drink per time?A below 30B 30~50C 50~80D above 806 how many times a week will you probably go to the coffee shopA 0B 1~3C 3~5D 5~7Thank for answering!We have hand out 50 questionnaires and receive all them back .the result is list as follow.For the first question, 48 students' answer is yes . We can draw the conclusion that most student know this brand.The result of second problem is that 41 students choose A . We could say that starbucks have already establish a good image among students .For the 3rd question, 30 students' answers A and 14students answers B 6 students answers C. We could see here that not everyone like coffee or starbucks coffee. And student choose to go is above half.As for question 4 and question 5 , the highest frequency both occurs in the answer B. It shows that student don't care a lot about the price for once try but don't owns high purchase power .When it comes to question 6 , 10 students choose answer A , it shows that some students nearly don't drink any coffee at all. 29 student choose B . We could draw a conclusion that students in sichuan university have not drop in the habit of drinking coffee.6 AppendixQuestionnaire and diagramsQuestionnaire1 Do you know starbucks brandA yesB no2 How do you fell about starbucksA better than other brandB not feel different from other brand3 If there is a starbucks open in school campus, will you purchase there?A yesB noC it's all depends4 how much money do you willing to spend on drinking coffee per week?A less than 30B between 30 and 50C between 50 and 100D above 1005 how much money do you willing to pay for a drink per time?A below 30B 30~50C 50~80D above 806 how many times a week will you probably go to the coffee shopA 0B 1~3C 3~5D 5~7Thank for answering!A histogram about the frequency students choose to go for a drink in coffee shop per week.The price students in sichuan university would like to pay on drinking coffee outside per weekThis bar is aim to show the price students in sichuan university would like to accept per timePrice list of starbucks星巴克价格一览意式咖啡普通中大焦糖玛奇朵24 27 30拿铁咖啡19 22 25卡布奇诺咖啡19 22 25摩卡咖啡22 25 28美式咖啡15 18 20沁凉系列冰拿铁咖啡19 22 25冰摩卡咖啡22 25 28冰美式咖啡15 18 20咖啡星冰乐21 24摩卡星冰乐23 26浓缩星冰乐25 287 referencesWikipedia about starbucks dompany Baidu web site about sichuan university 8 glossaryStarbucksSichuan universityWangjiang campusBusiness running situation Feasibility。

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