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代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
代做PPT 要的直接加 QQ 2414730395 价格 另议 10元起 末页另付此 PPT 的讲稿 此页下载完毕后 使用时可直接删除 讲稿需另外复制后删除
What is advertisement
Someone defined “advertising” as the “salesmanship in print”. And remember that media now encompass more than print with the advent of radio, cinema and television.
What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
Wonderful ads
Time is what you make of it. Bierres) Engineered to move the (De (Swatch) A diamond lasts forever.human spirit. (Mercedes-
Product advertising Non-product advertising Commercial advertising Non-commercial advertising
According to target groups
Consumer advertising
Business advertising
Many people note： “The only purpose of advertising is to sell. It has no other justification worth mentioning” “Instead of sales, they seek applause”
ADVERTISEMENT_英语广告介绍ppt课件
.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
Some advertisement for gardens
.
Advertisement for Coca Cola
.
Some famous English ads
Good to the last drop.
.
The new digital era.
.
We lead. Others copy.
.
Impossible made possible. .
.
Poetry in motion, dancing close to me.
.
To me, the past is black and white,
but the future is always color.
.
Ask for more.
.
Feel the new space.
.
No business too small, no problem too big.
.
Thanks!
.
By deng xiyao
.
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
英文广告课件Advertisement
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
ads lead customers to form unreasonable consume-habit
ads spread false information an• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
Magazine Ads Packing Ads
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件
![最新ADVERTISEMENT-英语广告介绍PPT[1]教学讲义ppt课件](https://img.taocdn.com/s3/m/d8dbcbbfbed5b9f3f80f1c85.png)
So, what kind of advertisement is the good AD?
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
First, a good advertisement should suit its brand or enterprise to spread the positioning.
For instance Head and Shoulder advertisement-- “scurf go without casting, beautiful hair be more outstanding(头屑去无踪，秀发更出 众）” 、“go scurf, let you rely more near（去头屑，让你靠的更近） " 。 its positioning - mainly unique selling proposition "to scurf" certainly comes out.
Secondly, the slogan must be infectious.
A good AD can touch consumers, let a person emotionally resonate, thus , accept it, even actively spread it!
人际关系法则三
引发他人心中的渴望
要先引起他人的渴望。凡能这么做的人，世人必 与他在一起，这种人永不寂寞。 ---- H. A. Overstreet.
Work smarter, not harder.
“Work smart”不是投机取巧、偷懒散漫，真正的涵 义在懂得与人合作，懂得『引发他人心中的渴望』。
行为举止。 • 具体的赞美。 • 常加练习。 • 写信。=>白纸黑字更胜言语！ • 赞美要在当下。
ADVERTISEMENT_英语广告介绍(课堂PPT)
8
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Impossible made possible. 9
10
Байду номын сангаас
Poetry in motion, dancing close to me.
11
To me, the past is black and white,
but the future is always color.
12
Ask for more.
By deng xiyao
1
With the development of material prosperity, advertisements have become more and more important in our daily life. Advertisements give latest information about products. If there were no advertising, consumers could not know about goods in their local shops. Advertising helps sell to a bigger market. Therefore, as more goods are sold they are cheapper.Advertisements also provide money for newspapers, magazines, radios and TVstations.
2
But there are also some opinions against advertising.Some people think that advertisements do not give much information but only try to persuade you to buy. They create a demand for goods that are not really needed. Besides, advertising adds to the cost of goods. Further more, they are ugly to look at and spoil the enviroments. Actually, every coin has two sides. Advertising is without exception. But in today's world, advertising is not only necessary but also helpful.
Unit-6-AdvertisementPPT演示课件
deny sth./doing sth. deny to do sth. deny that…
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
13
8. inferior (p3): a. 差的; 低等的 I am inferior to him at work, but his work is inferior to mine. 工作上我是他的下属，但是他的工作比我差。
be inferior to
14
9. substantial (p6): a.大量的，实质的，重要的
他赚的钱很可观，这使得他的生活发生了实质性的
变化。
大量的
He earns _a_s_u_b_s_t_a_n_t_ia_l_a_m__o_u_n_t_o_f_money, which makes s_u__b_s_ta_n_t_ia_l_ changes in his life.
实质性的
15
1 phrase
aim at (preface): 瞄准，以…为目标 They aim at quality rather than quantity.
他们的目的在于提高质量而不是增加数量. The visit was aimed at expanding the relations between the two countries. 访问的目的是扩展两国的关系。
11
6. purchase (p2): v. 购买，购置; n. 购买，购买物 v. 购买
During the National Holiday, Rachel purchased an expensive handbag in the duty free shop, and she was so excited that she didn’t need to pay for the purchase tax. When she was back to America, she couldn’t wait to show her purchase to her friends.
AdvertisementPPT课件
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18
Part2 Reading
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19
Task 1
• Read Task 1 and answer the following two questions:
1.What mediums does advertising have?
2.What purposes is advertising intended to achieve?
• 2.[美国俚语]美国广告业；美国广告业的影响(或 作风、方式)；美国广告业典型手法
• On November19, New York Life's new Home Office building at 51 Madison Avenue for business.
• 11月19日，纽约人寿位于麦迪逊大道51号的新总 部开业。
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20
Major advertising media
• Magazine
• Television
• Newspaper
• Yellow Pages
• Radio
• Outdoors
• Cinema
• Internet -
21
• 推销产品的一种手E段x• ea rmceiasnseof selling
here in this chamber is brilliant. 这个屋子里的所 有广告都很有创意。） • 而advertisement则在第一个意思中是可数名词， 第二个是不可数名词。 • 1、一则广告，某一个具体的广告； • 2、做一则广告或某一个具体广告的动作（例：A company plans to do an advertising which will do advertisement 10 times. 一个公司计划做一个 广告，这个广告准备播出十次。）
《Advertisement》中职英语(基础模块 下册)Unit 9ppt课件2【语文版】
(a) 一种重要的手段 (b) 被用来做... (c) 发送给... (d) 大众
5fashion show
text
6to be held
7.put ..on the back of..
(e)时装表演 (f)将被举行 (g)放在后面
8.bring ...to... 9.the attention of ... 10.by means of ... 11.and son on
If you put the sign on the back of an elephant and walk it into town ,that means you are doing an advertising promotion.
Key Phrases: fashion show to be held put ...on the back of
slogan
/ˈsləʊgən/
n. 标语
space
/speɪs/
n.空间
obey
/əˈbeɪ/
v.服从
thirst
/ θɜ:st/
n.口渴
promotion /prəˈməʊʃn/ n 宣传，促销
commercial /kəˈmɜ:ʃ/ adj.商业的，商务的
fashion show
时装表演
paint
是老师在上课时补充讲解的，如果不听讲很可能就会错过这些重点。
•
所以，上课的时间一定要专注于课堂，决不能打开别的习题集去学习，这样才是高效率的学习，才是提高成绩最快的方法。因此，困难也要先听课，那对你将来的自学一定会很有帮助，哪怕你只是记住了一些经常出现的术语，上课的内容好像马上就忘光
了，但等到你日后自己学习的时候，也能让你回想起很多内容。
高一英语Advertisements课件4
vida glowhttps:///v278930-1.htm
水压试验时软管须在大气中以1000kPa的水压保持2min进行强度试验，软管径向膨胀不大于，长度伸缩不大于1.5%（585总成为9mm，850总成为13mm），超过规定者报废。A、6%B、8%C、10%D、12% 扑灭金属火灾时，应采用金属性干粉或沙土.A.正确B.错误 属于点角的是.A.中切牙的近中切角B.第一磨牙远中牙合角C.侧切牙的近中唇面角D.尖牙近远中牙尖嵴的交角E.前磨牙的近中颊面角 诊断原发性甲状腺功能减退症的灵敏指标是A.['TSH增高B.C.D.TGAb、TMAb增高E.TSH下降 记名卡的领卡选择邮寄的持卡人可在收到卡后凭卡和本人身份证件到任一营业网点柜面进行卡片激活也可通过等渠道进行卡片激活。A.任一营业网点柜面B.电话银行C.手机银行D.e动终端 上颌第一磨牙面形态呈.A.三角形B.长方形C.梯形D.卵圆形E.斜方形 下列因素引起的风险，企业可以通过投资组合予以分散的是。A.市场利率上升?B.社会经济衰退C.技术革新?D.通货膨胀 与井筒相毗连的各种硐室(马头门、装载硐室等)在一般情况下应与井筒施工，装载硐室的安装应在井筒永久装备施工之前进行。A.顺序进行B.交替进行C.同时进行D.分别进行 三凹征是指A.胸骨上凹、肋间隙、锁骨上凹B.胸骨上凹、肋间隙、腋窝C.肋间隙、锁骨上凹、剑突下吸气时凹陷D.胸骨上凹、肋间隙、剑突下吸气时凹陷E.胸骨上凹、锁骨上凹、剑突下吸气时凹陷 婚姻成立还需要实质要件，这是婚姻成立的关键。客户的婚姻关系如果不符合的实质要件，可能非但不受法律的保护，甚至已经成立的婚姻也面临着被撤销的风险。A.结婚B.婚姻登记C.同居D.领取结婚证 下述哪一点不符合神经内分泌的细胞特征A.属于一些特化的神经细胞B.通过胞突接受神经冲动C.由轴突释放神经递质D.由轴突释放激素物质E.释放
水压试验时软管须在大气中以1000kPa的水压保持2min进行强度试验，软管径向膨胀不大于，长度伸缩不大于1.5%（585总成为9mm，850总成为13mm），超过规定者报废。A、6%B、8%C、10%D、12% 扑灭金属火灾时，应采用金属性干粉或沙土.A.正确B.错误 属于点角的是.A.中切牙的近中切角B.第一磨牙远中牙合角C.侧切牙的近中唇面角D.尖牙近远中牙尖嵴的交角E.前磨牙的近中颊面角 诊断原发性甲状腺功能减退症的灵敏指标是A.['TSH增高B.C.D.TGAb、TMAb增高E.TSH下降 记名卡的领卡选择邮寄的持卡人可在收到卡后凭卡和本人身份证件到任一营业网点柜面进行卡片激活也可通过等渠道进行卡片激活。A.任一营业网点柜面B.电话银行C.手机银行D.e动终端 上颌第一磨牙面形态呈.A.三角形B.长方形C.梯形D.卵圆形E.斜方形 下列因素引起的风险，企业可以通过投资组合予以分散的是。A.市场利率上升?B.社会经济衰退C.技术革新?D.通货膨胀 与井筒相毗连的各种硐室(马头门、装载硐室等)在一般情况下应与井筒施工，装载硐室的安装应在井筒永久装备施工之前进行。A.顺序进行B.交替进行C.同时进行D.分别进行 三凹征是指A.胸骨上凹、肋间隙、锁骨上凹B.胸骨上凹、肋间隙、腋窝C.肋间隙、锁骨上凹、剑突下吸气时凹陷D.胸骨上凹、肋间隙、剑突下吸气时凹陷E.胸骨上凹、锁骨上凹、剑突下吸气时凹陷 婚姻成立还需要实质要件，这是婚姻成立的关键。客户的婚姻关系如果不符合的实质要件，可能非但不受法律的保护，甚至已经成立的婚姻也面临着被撤销的风险。A.结婚B.婚姻登记C.同居D.领取结婚证 下述哪一点不符合神经内分泌的细胞特征A.属于一些特化的神经细胞B.通过胞突接受神经冲动C.由轴突释放神经递质D.由轴突释放激素物质E.释放
Advertising 广告介绍英语PPT
③Thirdly, we should educate people to abide by the law and give priorities to honesty and credit. Only when putting these measures into practice, will our society be purified into a paradise for us to live in.
1. The advertisement alleged false, and the content don„t match reality.to cheat consumers. 2. Use some absolute statements in advetising witrh real products what are not true. 3. Use models or stars to film advertisements to blind consumers“ spendings.
The word of “Advertising”comes from Latin(拉 丁), It meant “yell at me”（我大喊大叫）.It was reported in ancient Rome businessman scramble（抢夺，争夺 ） when doing business, they often hired some people on the streets Shouting to please everybody busy to display place to buy goods. People took this practice called “AD.” With the commodity（商品） of development，advertising gets more various.In the past time， the billboard of Broadway in New York was ever the world„s earliest billboards（广告牌） . The earliest newspaper published advertising was the England's the London newspaper.
高一英语Advertisements课件4
一半罩在因缺了门牙而凹陷的嘴上，一半套在她细瘦手腕上，右手拄着一根细长的被手指抓的光滑的拐杖，上面的枝结像骨棱一样有次序的排列着。一双白了睫毛 的眼睛在皱巴巴的眼皮下东张西望，最后，她迈着碎步去离她最近的张二家讨口吃的，连续好几天了没有正经吃过一顿饭，她已顾不得颜面，索性两手拄着拐杖，眯着眼睛走到张二家的铁门前，用她那 苍老的手轻轻的拍打着铁门环，那胆怯的敲门声还是引来了主人的脚步声，门“吱～呀～”一声从里面打开了，张二看着门前的李老太，张着嘴巴愣了一下还没回过神，就听李老太说:“有馍没？给我吃 点……”张二赶紧把李老太搀回家，把刚蒸熟的热红薯端给老人，又端来米汤和馍馍。老人可怜巴巴的一边吃着一边说:“我娃，你真是好心人……”吃完便拄着拐杖离开了，回到她那间破旧的西屋，仅有一 张木板床和一床旧被褥，地脚上的铁炉子里早已没了火，她就那么蜷缩在床上的被子里。如同一片枯叶卷曲着弱小的躯体……盈丰体育
李老太生了三个儿子和一个闺女，大儿子憨厚勤快，膝下一儿一女，不幸的是妻早亡，不几年也相继而去。撇下两个未成人的孩子与李老太相依为命。二儿子为人和善且有文化，有见识，早些年是 某厂的一个小领导，日子安稳舒坦。小儿子上过完校，教过书，文革期间被斗来斗去，总算是留下一条命。后来也结婚生子，膝下四男一女，因收入有限，日子过得较紧巴。
李老太生了三个儿子和一个闺女，大儿子憨厚勤快，膝下一儿一女，不幸的是妻早亡，不几年也相继而去。撇下两个未成人的孩子与李老太相依为命。二儿子为人和善且有文化，有见识，早些年是 某厂的一个小领导，日子安稳舒坦。小儿子上过完校，教过书，文革期间被斗来斗去，总算是留下一条命。后来也结婚生子，膝下四男一女，因收入有限，日子过得较紧巴。
AdvertisingPPT课件
知识链接 give place to 让位于…
in place 在原处; 合适的
in place of 取代
take the place of 取代
4) intend +sth+ as/for
be +intended +as/for 我们打算把这篇新闻报道作为新生教材。 We intend this news report as a teaching material for freshmen.
这本书是为初学者编写的。
The book is intended for beginners.
is used to make over 40% of the 3 Cotton ___________________ world's textiles. （用来做）
4 Used she (Did she use) to go to school by bike? Yes, she_____________________. used to/did
6. claim ① (vt.) (根据权利)要求,认领,声称 ② (n.)(根据权利提出)要求,索赔, 对事物的权利,主张． ①A wallet has been found and can be claimed at the manager’s office. ②He claimed to have seen the Mona Lisa.
பைடு நூலகம்.intend (vt.)打算;有…的意图;打算,为…设计 1) intend to do sth.
今天我打算读完这本书。 Today, I intend to finish reading this book. 2) intend sb. to do sth./be intended to do sth. 打算／计划要某人做某事
Section 22 广告制作Advertisement 商务英语 教学课件(共52张PPT)
The communication media is the means by which the advertising message is transmitted to the consumer. In addition to marketing objectives and budgetary restraints, the characteristics of the target consumers need to be considered when an advertiser decides what media to use. The types of media categories from which advertisers can choose include the following: a) Print—primarily newspapers and magazines; b) Audio—FM, AM and SW radio; c) Video—promotional videos; d) World Wide Web; e) Direct mail; f) Outdoor advertising— billboards, advertisements on public transportation.
柴烧。 • 4. What’s done cannot be undone. 生米熟饭，木
已成舟。 • 5. Observation is the best teacher. 观察是最好(zuì
hǎo)的老师。 • 6. While the priest climbs a post, the devil climbs
第十一页，共52页。
பைடு நூலகம்
• 3. 把你的产品放到论坛上，制作一个横幅 广告使之与自己网站相连。即便是没有自己 的网上业务，也可以通过参加大型(dàxíng) 论坛的方式在本地瞄准客户。
柴烧。 • 4. What’s done cannot be undone. 生米熟饭，木
已成舟。 • 5. Observation is the best teacher. 观察是最好(zuì
hǎo)的老师。 • 6. While the priest climbs a post, the devil climbs
第十一页，共52页。
பைடு நூலகம்
• 3. 把你的产品放到论坛上，制作一个横幅 广告使之与自己网站相连。即便是没有自己 的网上业务，也可以通过参加大型(dàxíng) 论坛的方式在本地瞄准客户。
高一英语Advertisements课件4
这个梦的前半部分是暖色调的，到处都是浓稠的阳光，在梦里我同那些蜜蜂一样，被放蜂人的歌谣催眠，
但是很快，这个梦就变成灰色调——飞在半空中的我撞进一团乌云，灰蒙蒙什么也看不见。恐惧从四面袭来，绳索一样捆住我，喊救命，却怎样也喊不出声音——声音卡在嗓子眼，就是发不出来。 在拼命的挣扎中醒了过来，回想方才的梦境，觉得那个放蜂人有几分面熟，虽然戴着面罩看不清眉眼。
www.色色.com 往常嘻嘻哈哈，爱开玩笑，却在这件事上吕师傅显得异常冷静。吕师傅有理有据分析了薪资改革倾向管理阶层的理由，年轻工人听后没话说了，理屈词穷般地在休息室里抽闷烟，谁也不愿多说一句
话。
昨晚又梦到太平湖，梦到湖边的黄檫和山樱开花了，油菜地浮起一片明黄，蜜蜂倾巢而出，驮着阳光的金色粒子在低空飞舞。还梦到一位戴着面罩的放蜂人，在湖边的大树上搭了个树屋，那树屋看 起来小极了，鸽子笼那么小，也不知道放蜂人是怎么住进去的。
十多年前住在太平湖时认识一个放蜂人。二月末尾放蜂人的帆布帐篷突然出现在湖边的油菜地旁，一同到来的还有放蜂人的妻子、孩子，一只大黄狗和围在地上的一排排木头蜂箱。从我的窗户就可 以看见放蜂人的帐篷，放蜂人的妻子将头发随意挽在脑后，怀里搂着孩子，安静地晒着太阳。大黄狗在帐篷前卧着，有陌生人靠近就迅速起身，狂吠不止。
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What is a good advertisement?
Say the truth Be creative Be attractive Be up to date Stared by celebrity …
•Could you translate the following ad-words and reference them to related products? • Obey your thirst drink
•form
•Be rational •(理智) to ads
Types of advertisements
Commercial Ads
Traffic Ads TV Ads Handouts
Catalogues
Radio Ads Internet Ads Cell phones Ads
Outdoor Ads
Disadvantages
• make people annoyed • misled people by false and incorrect information • cheat consumers to buy the useless products •raise the price of products •….
What is advertising?
• “Advertising ” comes from the Latin word “adverto” meaning “turn attention to” so “advertising” might be defined as any means of bringing information to the public for the purpose of drawing attention to manufactured goods, services, shops, or entertainments.
ads lead customers to form unreasonable consume-habit
ads spread false information and cheat people
Advantages
• help consumers make informed choices • entertain people • increase product sales • make people aware of social problems and government policies •….
•play an important role in economic field
•a d
make customer know the first— hand information o and then increase the profit of company
The world smiles with Reader’s Digest.
读者文摘给全世界带来欢笑。
Jerk Robinson
Music in Ads
Seasons in the sun To be with you
英语广告语欣赏
1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表） 2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信） 3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰） 4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔） 5.A diamond lasts forever. (De Bierres) 钻石恒久远，一颗永流传。（第比尔斯）
What are the purposes of advertising?
To brand their products To brand their corporate culture To have consumers be interested in their products
To gain profits by taking money from the consumers’ pockets
shampoo • Start ahead
• My digital story
camera
insecticide • Mosquito bye bye
• Communication unlimited
telephone
food • I’m loving it
•Advertisements are everywhere
16.Focus on life. (Olympus)
瞄准生活。（奥林巴斯） 17.Behind that healthy smile, there ’s a Crest kid. (Crest toothpaste) 健康笑容来自佳洁士。（佳洁士牙膏） 18.Good to the last drop． 滴滴香浓，意 犹未尽。（麦斯威尔咖啡） 19.Obey your thirst． 服从你的渴望。（雪 碧） 20.The new digital era． 数码新时代。 （索尼影碟机）
汰渍到，污垢逃。 渴望无限。（百事）
Ask for more.
You press the botton, we do the rest. 您只需要按快门，其余的我们来做。(柯达相机) To be the best rather than the largest. 不求最大，但求最好。
(中国光大银行)
•
Advertisement Advertising
Advertise
advertise oneself
v.
n.
Advertisement helps to sell goods.
n.
She works in advertising.
I must advertise for a new secretary.
Magazine Ads Packing Ads
Public Ads
•GOT MILK!
• GOT MILK?”是美国Body By Milk发起的一
项公益活动，该活动总会邀请一些有影响 力的娱乐界、体育界的明星拍摄长了“牛 奶胡子”的照片，向大众宣传喝牛奶的好 处。在美国要知道明星在青少年中的知名 度可以看看他(她)是否拍过“GOT MILK？” 广告。从莱昂纳多·迪卡普里奥到姚明;从安 吉丽娜·朱利到成龙；从贝克汉姆到章子怡 等等诸多明星都曾经出现在这个广告里。 就连可爱的皮卡丘、力大无比的绿巨人、 加菲猫、蝙蝠侠也上了牛奶胡子广告。
Effects
•PERSUAS •ATTENTI ON IVE •VALUE POWER •MEMORY VALUE
•Advertisemen t
•To achieve this, the language of advertising must be short, concise, vivid, attractive, and persuasive, which are fully displayed in advertising English. .
31.Intelligence everywhere. 智慧演绎，无
处不在。（摩托罗拉手机） 32.The choice of a new generation. 新一代 的选择。（百事可乐） 33.We integrate, you communicate. 我们集 大成，您超越自我。（三菱电工） 34.Take Toshiba, take the world. 拥有东芝， 拥有世界。（东芝电子） 35.No business too small, no problem too big. ....没有不做的小生意，没有解决不了的 大问题。 （IBM公司）
11.Enjoy Coca-Cola. (Coca-Cola)
请喝可口可乐。（可口可乐） 12.Generation Next. (Pepsi) 新的一代。（百事） 13.The Relentless Pursuit of Perfection. (Lexus) 追求完美永无止境。（凌志汽车） munication unlimited. (Motorola) 沟通无极限。（摩托罗拉） 15.Feast your eyes.（Pond’s Cucumber Eye Treatment) 滋润心灵的窗户。（庞氏眼贴片）
21.We lead． Others copy． 我们领先，
他人仿效。（理光复印机） 22.Impossible made possible． 使不可能 变为可能。（佳能打印机） 23.Take time to indulge． 尽情享受吧！ （雀巢冰激凌） 24.Poetry in motion, dancing close to me． 动态的诗，向我舞近。（丰田汽车） e to where the flavour is． Marlboro country．光临风韵之境—— 万宝路世界。（万宝路香烟）
6.Fresh-up with Seven-up. (Seven-up)
提神醒脑，喝七喜。（七喜） 7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾） 8.Connecting People. (Nokia) 科技以人为本。（诺基亚） 9.For the Road Ahead. (Honda) 康庄大道。（本田） 10.Let us make things better. (Philips) 让我们做的更好。（飞利浦）
Good to the last drop. 滴滴香浓，意犹未尽。