人教版高中英语第三册Unit5 Getting the message(1)

Unit 5 Getting the message
Teaching aims:
1.Goals:
◆Talk about advertising and advertisements
◆Practise expressing and evaluating different views
◆Practise making complaints and expressing emotions
◆Review the Object Complement
◆Write an advertisement
2.Special focus:
Improve reading skills and Enlarge vocabulary.
a.Direct Ss to read the 3 passages on the text book;
b.Guide Ss to learn to use the following words and
expressions:
Advertise, annoy, associate, blame, react, accurate,
appeal to, campaign, take…into consideration,
persuade, mislead
Period 1 Reading
Advertising (on P40)
Step 1. Warming up
Task 1. Check how much the Ss know about advertising and advertisements
By discussing the advantages and disadvantages of advertisements.
Step 2. Reading
Task 2. Read the passage and try to get more knowledge about advertising.
Step 3. Post-reading
Task 3: Answering the questions on P41;
Step 4. Homework
Finish all the exercises on Word Study and Grammar on p42--43.
Period 2.Integrating Reading Skills
Words that sell (p44-45)
Step 1. Revision
1.Check how further the Ss know about Advertising and
advertisement;
2.Check the homework. If necessary, give some examples to
review the Object Complement.
Exercise 1-4 on p180-181 is specially designed to check the Ss if they are familiar with the Grammar.
Step 2. Read the passage and finish the exercises attached to the passage.
Step 3. Extensive Reading:
Advertisement Service ( From a net page)
Banner advertisement:
Network advertisement is common method whose quantity of information is great. Standard advertisement scroll:４６８×６０pix. Home page: 5000 Yuan per month; Branch home page: 2000 Yuan per month; page: 1000 Yuan per month.
2.Logo advertisement:
Logo advertisement is a familiar graphics mode of advertisement. Standard advertisement scroll: 230*33 pix. Home page: 200 Yuan per; Branch home page: 100 Yuan per month; page: 30 Yuan per month.
3.Float advertisement:
Floating advertisement on page. Standard format: 81*33pix Home page: 1600 Yuan per month; Branch home page: 900 Yuan per month
4.Classified advertisement:
100 Yuan per month
5. Special topic advertisement:
Comprehensive scheme advertisement, whose format is multiplicate, whose price will be bargained face to face. One should know about issuing advertisement
1.Advertisement should be issued according to 《Advertisement Law》
2.You should submit real, legal, and valid certificate. If you registered trade mark & patent advertisement, you should show registered trademark certificate and patent certificate; if you issued the advertisement about drug, food, medical treatment, makeup, medical appliance, pesticide, and animal drug, you should show the official document or remarks of government because publishing advertisement must be authorized by labor department and ministry of personnel; the advertisement of recruiting students must be authorized by ministry of education.
3.The character of advertisement must be legible, and picture must be handsome. Advertiser would answer for the mistake because of blurry handwriting. If the advertisement that had been published was inconsistent with manuscript,
would answer for correction and offset, the fee of advertisement will be charged according to contract.
4.China31
would have the right to delete or refuse to publish the advertisement whose content is illegal.
5.Advertisement manuscript must be posted to the headquarters of or local agent ahead, if the advertisement manuscript cou ldn’t be post punctually, wouldn’t ensure the foregone publication time.
would publish advertisement if the fee had been paid overall.
7.If advertiser adjusted the content of advertisement or didn’t publish it because some reaso ns, the advertiser must additionally pay 30 percent of advertisement fee for design fee.
If you appointed the fixed page or time peremptorily, you must pay additionally 20 percent of the advertisement fee. Network advertisement advantages
work advertisement would be cared to heavens. Television can’t centralize attention of people, 40 percent audience of TV are reading, 21 percent of them are doing housework, 13 percent of them are eating, 10 percent of them are cooking, and 8 percent of them are calling when they are watching TV according to data. However, 55 percent of the user
of network not doing any thing, only 6 percent of them are eating when they are visiting Internet.
2.The publishing of network advertisement have pertinence much more.
Website masters the age, sex, district, hobby, earning, career, marriage status by building a full user database, then help advertiser to publish advertisement with pertinence by precise orientation technology of advertisement.
work advertisement has great-hearted customers.
With the prevalence of Internet, the age range of
network-visitor is larging, the more elderly are enter the cavalcade of network-visitor, the educational backgrounds of network-visitors are disputing, visiting network on longer is the patent of person who has high educational level, that is to say, network is popular gradually, has consanguineous relation with life of the people. 64 percent of families whose average monthly wages exceed 1000 Yuan, all data showed that the customers of network advertisement are active.
work advertisement won’t be limited by time and space.
The scope of broadcasting of network advertisement is widespread because advertisement could be spread to the entire world all-day. Currently, the number of
network-visitor has exceeded a hundred million, and increasing at the speed of 10 percent per year. The network-visitors with the high capability of consuming, are the visitors of advertisement, they may see the advertisement information on Internet anywhere. However, other media can’t achieve the effect.
5.The costs of producing network advertisement are low. The time of producing network advertisement is short, and the content of advertisement may be changed according to requirement. However, the costs of traditional advertisement are high, the period of publishing is fixed, and the expense of changing published advertisement is great.
work advertisements have all kinds of forms.
Network advertisement may adopt these forms: banner, gigantic advertisement, may adopt these technologies: cartoon, flash, game, and may adopt these methods of exhibition: hearing online, see, playing online, research and so on, which centralize the elite of traditional media,
accordingly reach an effect which couldn’t be reached by traditional media.
work advertisement may realize scientific effect evaluation.
The quick change of Internet Technology make advertiser supervise the browse number, click rate momentarily, which make advertiser understand the situation of users and potential users.
work advertisement may count the number of visitor. Network advertisement make advertiser can supervise the publishing of advertisement through the statistical mechanism. Traditional advertisements count the number of visitors only through imprecise audience rating, circulation.
work advertisement has interaction.
Strong interaction is great advantage of network media. It is possible that realizing commutative spread through the network, which change completely unilateral transmission. Advertiser can get user’s feedback information through design the on-line form, which shorten the distance between users and advertisers.
work advertisement may be repeated and searched. Network advertisement can break through the limit of time and space, which make advertiser publish advertisement without the limit of national boundaries, users can see the advertisement through browsing online, and however, additional advertisement time can be missed like TV. The renewal of network technology make users can search the content of advertisement, which is incomparable.
11.The cost of advertisement is low.
The network advertisement fee is lower than newspapers and TV. If you wanted to get same effect, you should select network advertisement that has lower cost than traditional media. The cost of an advertisement homepage is several thousands Yuan per year, and the content of homepage may be renewed at any moment. Network advertisement will become an effective approach to extend marketplace.
work advertisements are praised by network-visitors.
43.2 percent of users believe that network advertisement will have better propagandizing effect than the TV, outdoors advertisement, newspapers, throwaway, and broadcast in
future year, which can be seen that network advertisement will embed the heart of people.
13.The effect of brand is obvious.
Advertising on may intensify the effect, and may get the benefit comes from the whole extending. would like to help corporation to propagandize products! Period 3. Integrating Reading and Writing Skills
Planning an advertising campaign (p182-183)
Step 1. Warmming-up
Task 1 :
Do the oral pratice on p39
Step 2. Reading
Task 2: Read the passage and get enough information to complete the chart below:
Task 3: Skimming the passage again and list people who work in an advertising firm..
Task 4: Guided Writing
First, i n pairs discuss the questions on P184.
Then give Ss 20 minutes to write a passage.
Then ask Ss to score their work according to the
following chart.
3 pluses & 1 wish
Note: How to use this chart effectively?
Ask the student to read his/her deskmate’s writing carefully, and then find 3 valuable things (structure, passage arrangement, sentence, diction, etc) and give 1 suggestion. And then feed the message back. Next, ask the Ss to correct their work according to the chart.
Period 4: deal with some language points and difficult points if necessary.。