广告英语的词汇特点

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PART 01
introduction
REPORTING
Purpose and background
Purpose
To explore the vocabulary characteristics of advertising English, help readers better understand and use advertising English, and improve the dissemination effect of advertising.
Old words and new usage
endowing old words with new meanings or usage, making advertising language more unique and novel.
Iconic vocabulary
Using concrete vocabulary: Advertising English tends to use concrete vocabulary with strong visual, auditory, or taste effects in order to create a vivid image in the minds of consumers.
Specific nouns are often used in advertisements to refer to products or services, so that consumers can quickly recognize and remember them.
Emphasize product advantages
Emotional vocabulary
Emotional mobilization
Advertising English is good at using emotional vocabulary to touch the emotions of consumers and stimulate their desire to purchase.
Positive
Advertising language typically uses positive and positive vocabulary and expressions to create a pleasant and warm atmosphere.
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PART 04
The application skills of advertising English vocabulary
Adverbs can provide more detailed information about products, services, or brands, helping consumers to have a more comprehensive understanding of advertising content.
Background
With the acceleration of globalization and fierce market competition,
advertising English, as an important business language, is playing an increasingly important role in
Strengthening tone and rhythm
Using adverbs can enhance the tone and rhythm of advertisements, making them more attractive and infectious.
Conveying detailed information
international trade, brand promotion, marketing, and other aspects.
The definition and scope of advertising English
Definition
Advertising English is an English language specifically used for advertising and promotion, with unique vocabulary, grammar, and rhetorical features.
Concise vocabulary
Short and easy to remember
Advertising English pursues simplicity and clarity, so that consumers can quickly understand and remember stimulate consumers' desire to purchase.
Adjective vocabulary
Describe product features
adjectives are used to describe the appearance, performance, quality, and other characteristics of a product, in order for consumers to better understand the product.
Use adjectives to shape the brand image, such as "reliable", "professional", etc., to enhance consumer trust in the brand.
Noun vocabulary
Product Name and Terminology
Use positive terms to highlight product advantages, such as "high quality", "excellent performance", etc.
Create new concepts
Promote products or services by creating new terms or phrases to attract consumer attention and stimulate their interest.
Adversarial vocabulary
Modifying verbs and adjectives
Adverbs are used to modify verbs and adjectives to more accurately express the meaning and emotional color of advertising information.
REPORTING
The use of metaphors and symbolic techniques
Metaphor
Using metaphorical techniques to compare products or services with familiar things, in order for consumers to better understand and accept them. For example, "as light as feathers" is used to describe the lightness of a product.
Avoid redundancy
The advertising language should strive for conciseness, avoiding the use of lengthy and complex sentence structures and unnecessary vocabulary.
action now", etc., to encourage consumers to take action as soon
as possible.
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Conveying positive emotions
Use verbs with positive emotions, such as "enjoy", "experience",
Enhance attractiveness
Use attractive adjectives such as "fashionable", "innovative", etc. to enhance the attractiveness of the product.
Create brand image
Scope
Advertising English is widely used in various advertising media, such as television, radio, newspapers, magazines, the internet, etc., covering multiple fields such as goods, services, brands, corporate image, etc.
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广告英语的词汇特点
汇报人：XX
20XX-01-27
REPORTING
目录
• introduction • Vocabulary Classification of
Advertising English • The Characteristics of Advertising
English Vocabulary • The application skills of advertising
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PART 03
The Characteristics of Advertising English Vocabulary
REPORTING
Innovative vocabulary
Creating New Words
Advertising English often uses innovative word formation methods such as patchwork and abbreviations to create new vocabulary and attract consumer attention.
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PART 02
Vocabulary Classification of Advertising English
REPORTING
Verbal vocabulary
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Emphasize action and change
Verbs are often used in advertisements to emphasize the
VS
The use of rhetorical devices such as metaphor, personification, and symbolism is widely used in advertising English to enhance the imagery and infectiousness of language.
English vocabulary
目录
• The Application of Advertising English Vocabulary in Different Types of Advertising
• The Future Development Trends of Advertising English Vocabulary
uniqueness and advantages of a product, as well as the positive
changes that consumers experience after using the product.
02
Create a sense of urgency
Use verbs with a sense of urgency, such as "buy now", "take