Unit6TheMediaLesson3TheAdvertisingGame课件高二英语北师大版选择

Sentences analysis:
1．It was likely to be the name of a company，part of which might include the name of the place from which the product originated. [句式分析] 此句为 主__从__复__合__句。第一个which引导 _非__限__制__性__定__语_ 从句，关系词指代 __th_e__n_a_m_e__o_f _a_c_o_m__p_an_y__，定语从句中又包含一 个“介词＋which”引导的定语从句，第二个which指代 t_h_e_p_l_a_c_e。 [自主翻译] 这些信息可能是公司名，其中一部分可能包含产品的
C．Public ad. D．Improved modern ad.
2．Read para.3 and complete the table.
Types
Features
(1)_P_u_r_p_o_s_e_s
Problems
·consist of (2)
·to show people
_p_i_c_tu_r_e_s_o_r_e_x_p_e_r_ts_’_ how good the
5．What is the purpose of public advertisements? The government has sponsored advertisements to educate the public on fighting AIDS，saving water，helping the poor，giving up smoking and so on.
However，not all advertising is about selling products and services for a profit.Public ads encourage citizens 8._t_o_p_a_r_t_ic_i_p_a_te___(participate) in improving their neighbourhood，protecting the environment and helping other people.Having sponsored ads to educate the public 9.o_n_ fighting AIDS，saving water，etc.，the government tries to increase public knowledge about topics that used to 10._b_e__ig_n_o_r_e_d_(ignore) by most people.
Lesson 3 The Advertising Game
UNIT 6 THE MEDIA
By the end of this period, you will be able to: • read and talk about the advertising game; • read for general understanding and specific information of the
C．Different attitudes towards advertisements.
2．Underline the main idea of each paragraph on the book and
then match the summarized idea with eac can we infer from para.5? A．Many of today’s advertisers like repeating old ideas.
√B．Top advertisers of today surprise customers in humorous and
As the development of advertising，modern ads combine the 4._h_i_g_h_e_st_(high) standard of design with creative ways by using the 5._c_o_n_c_e_p_t_s(concept)，making them stand out in 6.__a__ world of competition.Today’s top advertisers make people notice their products by using humour，aiming to create something 7._t_h_a_t has never been seen before.
Activity 2 Summary
Commercial advertisements have gone through changes because of the developments of society，economy and technology.
Classic ads used to give information about finding certain products.Effective as they were，they mightn’t be 1._s_u_i_ta_b_l_e_(suit) for products.It’s normal to see ads 2._c_o_n_s_is_t_in_g__(consist) of pictures or words from experts to show people how good the product is in order to hold people’s attention.Moreover，some ads apply modern design techniques to make the ads 3.__v_is_u_a_ll_y_(visual) attractive.
Para.1
A．classic ads
Para.2
B．purpose of ads
Para.3
C．public ads
Para.4
D．modern ads
Para.5
E．improved modern ads
Para.6
F．further improved modern ads
Activity 2 Careful-reading for details Ⅰ.Read para.1 and answer the following question. What is the fundamental purpose of advertisements? The fundamental purpose of advertisements is to promote and sell goods to people who might need them.
Activity 3 Deep understanding
1．What is the text type of this passage?
A．An argumentative essay. C．A news report.
√B．An explanatory essay.
D．A story.
2．In what order is the text developed?
passage; • complete a summary of the text.
CONTENTS
I Pre-reading II While-reading III Post-reading IV Sentences analysis
Pre-reading
Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive?
_t_e_c_h_n_iq_u_e_s__
_a_tt_r_a_ct_i_v_e_
3. What concepts and ideas are often used in improved modern advertisements? Improved modern advertisements often use the concept of “freedom”“happiness”“wealth” and “success”，and also use new and unusual ideas.
A．Space. C．Flashback.
√B．Time.
D．Importance.
Post-reading
Activity 1 Discussion 1. What are the driving forces for the changing process of the advertising industry? Such advertisements have gone through a process of changing over the years along with social, economic, technological developments. 2. What does the title “The Advertising Game” mean to you? It means there are a lot of competitions in the advertisement market. Different advertisements must compete to get people’s attention in order to promote the sale of different kinds of goods, so advertisements must keep pace with the development of society and technology.
_w__o_r_d_s ____
product is
·not enough
Modern ads
(5)__to__b_e_n_o_t_ic_e_d__
·apply (3)
·to make ads
in a modern city
_m__o_d_e_r_n_d_e_s_ig_n_____ (4)__v_i_s_u_al_l_y__
unusual ways. C．Advertisers want to make customers interested in advertisements
instead of the products. D．Most people don’t know the purpose of advertisements.
Ⅱ.Read paras.2－6 and do the following exercises. 1．Which kind of advertisement does Da Yi Pu’er Dark Tea
belong to according to para.2? A．Modern ad.
√B．Classic ad.
the product name humorous language the unusual idea
the name of a company the concept of freedom the design
words of experts pictures or images
While-reading
Activity 1 Fast-reading for main ideas 1．Skim through the passage.What is it mainly about? A．Different types of advertisements.
√B．The development of advertisements.