7C principle

7. Understanding (consideration) Letter prepared everywhere when considered from the other's point of view, rather than starting from their own, more respectful tone. To achieve understanding, the writer should pay attention to the following two points: 1.) "You", "you" more than "I" or "we", for example: You will be happy to know ... Your new charge account is now open for your convenience. 2). Let the other side always feel you are standing on eachnsider issues such as: We are now enclosing the latest pamphlet to you for your reference. You earn 4% discount when you pay cash.
"7C" principle is the basic principles of writing business correspondence. "7C" refers to the evaluation of foreign letters in the word choice, sentence structure, content, tone, attitude and other aspects of writing English letters . 7 "C" at the beginning of the word, namely: Full (complete) Correct (correctness) Clear (clarity) Simple (conciseness) Specific (concreteness) Politeness (courtesy) Understanding (consideration)
三、7Cs play a role on us
From the above "7C" principles, we can see, with clear, concise language, complete, correct and polite way to express the intention of the writer, the final deal is the ultimate goal of the Writing Business Letters. Thus, in writing process, in addition to ensuring spelling, grammar, syntax and terminology is correct, but also pay attention to sentence structure choice of words carefully, taking into account each other's feelings after reading a letter. "7C" correspondence principle as an important method of writing instruction not only on the letter from the proposed specific standards of quality, but also further the writer's attitude and state of mind put forward higher requirements. Therefore, it's important Writing Business Letters, worth further study.
3. Clearly (clearness) Work in practice, because of ambiguity which led to ambiguous statements of economic disputes are common. Thus, the problems described in the letter must clearly understand each other without ambiguity or misunderstanding. For example: 1). The credit will remain valid the end of this month. (Worse) 2). The credit will remain valid until May 31, 2009. (Better)
四、Conclusion
We have a detailed understanding of the characteristics of writing business correspondence, and "7C" principle in business correspondence writing the important role played by, the more clear the point that good business to learn business correspondence is the key to communication and exchange; and master " 7C "writing principles, it is the key to write business correspondence." 7C "principle not only from the macro set forth requirements for letter writing, but also deep into the psychological aspects, requires the writer to do" to communicate from the heart. "One closure "7C" letter allows customers from far away to see a good faith between the lines, responsible, careful, thoughtful trading partners. If the business correspondence metaphor of a bridge of communication at home and abroad, then "7C" principle is the soul and foundation of the bridge. Only the cornerstone of the firm, puts up a bridge to North and South, natural moat change thoroughfare.
二、the essence of 7Cs
1. Full (complete) Letter in foreign trade, the writer must take full account of the situation should be explained clearly, relate the problem to have a head, tail, start to finish, can not appear supposing out of touch. A problem says so, the then leads to another problem related. For example: 1). We have established through our bank an irrevocable L / C in your favor. (Worse) 2). We have established through our bank an irrevocable L / C in your favor which will reach you in June 15 and remain valid until the end of June. (Better)
5. specific (concreteness) Simple does not mean business letter words as possible. The key issues in the negotiation and consultation must not be careless on the effect, must have a say a clear and detailed, can not be ambiguous. For example: a significant loss should be replaced by a 55% loss, in the near future should be replaced by Friday noon, light in weight should be changed to feather light and so on.
4. Concise (conciseness) Business letters should be polite with a minimum of text to explain the meaning of the most complete. This not only saves time for both parties, to be intuitive, but also to the other party to the able, efficient, and speak and act is not a good impression of procrastination. For example: now replaced with at the present of, to use for replacement for the purpose of, with a replacement for the reason that since so on. reposted elsewhere in the paper for free download
2. Correct (correctness) A letter should be used for business contacts are correct in every respect, including the format, grammar, spelling, terminology choices. The wrong words is not only likely to cause misunderstanding, leading to trade disputes, the company may also be image and credibility of adverse effects. For example: 1). This goods' price is high. 2). This article is high in price.
The introduction to 7Cs
What is the essence of 7Cs principle 7Cs principle is a useful guide for us The 7Cs principle in reality utilization
一、What’s the meaning of 7Cs
6. Politeness (courtesy) Courtesy is an important feature of foreign correspondence. A friendly tone and wording of the feelings between the parties to communicate and achieve communications objectives to be achieved with a great role. Rude and blunt expression is fundamental to establish and maintain longlasting trade relations are very bad and should seek to avoid. For example: 1). You are requested to ship our good without any delay. (Worse) 2). Your prompt shipment of our order will be highly appreciated. (Better)