牛津译林模块四 unit1Project
译林牛津版高中英语必修四Unit1Project (共23张PPT)
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
译林牛津版高中英语模块4 Unit 1 Project教学课件 (共22张PPT)
2 In order to determine…(line 11)
determine: find out/ figure out Can you determine the meaning of the word? determine to do sth. He determined to learn French. determined: adj. be ~ to do sth. I’m determined to succeed. We _____ are determined ______ _______ to adopt his suggestion. (决定）
Step Two: Language Focuses
advertising
1. reach a particular audience… (line 2) reach here means ‘attain/achieve’.
Exercise:
an After a long discussion, we reached _______ ______ understanding ___________ on what steps we should take in the next three months.(达成理解）
珍惜地球资源 转变发展方式
advertising
Low Carbon Lifestyle
advertising
Let’s build our ad campaign！ A poster for Low Carbon Lifestyle!
M4U1 PROJECT Reading I How do you build an ad campaign?
Learn how to organize an ad campaign
牛津译林版高中英语必修四M4Unit1Project
3）decide definitely to do sth 决心/决定做某事 determine on sth determine to do sth
be determined to do sth that......
eg. I am determined to succeed. We were determined that this should never be
allowed to happen again.
appeal vi
appeal (to sb)for sth appeal to sb to do sth 恳求/恳请某人某事/做某事, 向……呼吁某事/做某事 eg. The police are appealing to the public for information
Reading comprehension
1. What do you know about an ad campaign? 2. What must you keep in mind when you start a
successful ad campaign? 3. Why do you need to research your audience? 4. What is important when you are planning an ad
about the crime. 警方呼吁公众提供有关这宗罪案的信息。 She appealed to the kidnappers to release her son.
江苏省牛津译林版高一Module4 Unit1 Project 学案设计 含部分答案
Module 4 Unit 1 Project:Developing an ad campaignPeriod ILearning Aims●In this period, you’ll know some basic information about an advertisement campaign.●Your reading ability will be improved.●Learn English through doing group work.●Your creative, comprehensive and consolidating abilities can be developed. 【Activity procedures】学生学习活动教Activity 1 Lead-in1．Activity Aim：make Ss have a brief understanding of the passage 2．Teaching Method：students-centered practiceStep 1. Lead in. Answer the following questions:What are the two main types of advertisements?Step 2. Fast reading:Go through the two passages quickly and answer the following questions:1. What is an ad campaign?2. When you start a successful ad campaign, what must you have in mind?3. Before building an ad campaign, what questions you must consider first?Activity 2 Detailed reading1．Activity Aim : make Ss get some details of the text2．Teaching Method: students-centered practicePassage One How do you build an ad campaign?Step 1. Answer the following questions:1. Who is the audience for your ad campaign?2. What do you want your audience to say?3. How do you reach your audience?Step 2. Go through the passage carefully to finish the True or False questions:1. Starting a successful ad campaign, you can only have a clear mind.2.After determining the target audience, you can freely choose the approach to reaching the audience.3.The purpose of an ad campaign is to reach a certain audience.Passage Two Anti-smoking ad campaignQuestions based on Passage Two1.What is not the reason for anti-smoking?A. Every year millions of people around the world die due to smoking.B. Every pack of cigarettes contains poisonous chemicals leading to lung cancer and heart diseases.C. Smoking costs a lot and causes great damage to the welfare of the people.D. So as to develop huge numbers of smokers in Asia.2.Who’s the target audience and why?3.The following approaches to achieving the goal are used except ________.A. Tell teenagers to care about health and future.B. Educate teenagers about the bad physical effects of smoking and those on the people around them.C. Tell them smoking is not cool or attractive, on the contrary, which makes people smell terrible.D. Convince the parents to urge their children to give up smoking.4. Why do they chose the picture ----- “Smoking kills” as their logo? Activity 3 Consolidation1．Activity Aim：make Ss master the text structures2．Teaching Method：students-centered practiceTask- based reading Title: How do you build an ad campaign?An ad campaignis a plannedprogramme ofadvertisementsusing1.________kinds of ads to reach a certain audience. Three2._____Your3.________audience5. _________ your targetaudience by 6._______ someresearch so as to create the rightmessage for the right people.A clear goalDecide what you want toexpress in this campaign. Whatyou will advertise should7.________ to the audience inorder to get them to8._________ in a certain way.In other words, you must knowwhat they 9.________ about orwhat they are concerned aboutand how the issue will affecttheir lives, etc.4.________Choose a proper one to get yourmessage 10.__________. Itdepends mainly on which kindsof ads reach that particulargroup best.Activity 4 Writing1. Activity Aim : practice oral English and writing2. Teaching Method: students-centered practiceWhat do you think of the fact some high-school teenagers smoke at school?What measures will you take to discourage them from smoking?Homework :1 Read the reading materials and get familiar with it.2.Make your ad campaign more perfect after class.Period II Language points【Learning Aims】1. Learn some useful words and expressions2. Master some important language points3. Make use of the important words, phrases and sentences flexibly【Learning Procedures】学生学习活动教师组织教学方案【活动一】1．活动目标：培养学生自学的能力2．活动方式：学生练习I Translate the following phrases1.促进公共福利2.不同种类的... / 各种各样的...3.影响特定的受众4.心里有明确的目标5.理解，明白6.让某人做某事7.提前做研究及分析8.迎合, 对...有吸引力9.关心, 关注/ 担忧10.让...被理解明白11.组织, 汇集; 组装12.取决于...13.因为14.导致15.使国家花费了大量的钱使...付出了代价16.损害, 伤害17.阻止...做某事18.使信服/ 说服某人(不)做某事19.督促/ 力劝某人做...20.戒烟21.提供某人某物22.通知/ 告知学生吸烟的危害23.完全意识到24.与...有关25.死于...II Read the following sentences fluently1.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.2.It is important to always try to appeal to the audience in order to get them to react in a certain way.3. When planning a public welfare campaign, you may want to ask yourself.4. There are a lot of ways to get your message across when you are putting together an ad campaign.5. Our interviews also indicate that young people are concerned about what is cool and what their friends like.6. We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.【活动二】1．活动目标：让学生掌握重要语言点并能在练习中活用2．活动方式：学生读背，老师做适当讲解1.recommend vt. 推荐；建议，劝告；介绍【常见搭配】推荐某人某物推荐某人当...建议做某事建议某人做某事建议... recommend that _____________E.g. 我向我所有的学生都推荐这本书。
高中英语译林牛津版必修四第一单元Project词汇学习课件(共21张PPT)
die from 死于……
1. figure out 弄清楚，弄懂；计算出
We need to study and figure out how to promote had to figure out the connection between the two events. 我们必须弄清楚这两件事之间的联系。
(2) 我下定决心要成功并对自己每日的进步 感到骄傲。
was determined to I ____ _______ ______ succeed and be proud of my daily progress.
(3) 是什de么te使rm你in接ed受yo了u这to个提议？ what _______ _____ _____ accept the offer?
figure out 弄清楚，弄懂；计算出 media n. 大众传播媒介，大众传播工具 poster n. 海报 target n. 目标；靶子
vt. 瞄准；以……为目标 determine vt. 确定，查明 决定；裁决 analysis n. 分析，分析结果 appeal vi. 有吸引力；呼吁，恳求
He determined that his son shall have a good education. 他下决心要让儿子受到良好的教育。
Her encouragement determined me to carry on with the work. 她的鼓励使我决心把这项工作继续 下去。
react to
对......做出反应
react against 反对......
react with 与......反应
reaction n. 反应
译林牛津英语模块四 unit1 project developing an ad campaign (共29张ppt)
…… 7
How to build an ad campaign
8
Task one Fast Reading
9
Read and answer Q1: What is an ad campaign? Q2: What media can we use in an ad campaign? Q3: What are the major questions should we
Step Two ﹡To 3d._e_t_e_r_myinoeur target audience ﹡Do a little 4r.e_s__e_a_r_c_hand 5.a__n_a_ly__s_isin advance so you can
create rightm6.e_s_s_a_g__e for the right people.
Design an ad campaign
20
Topic
Nowadays our school is particularly concerned about the problem of food safety. Our headmaster put a ban on eating outside and invited you to design an ad campaign to raise students' awareness.
高中英语 Unit1 (Project 第1部分)教案 译林牛津版必修4
英语必修4译林牛津Unit 1精品学案（Project 第1部分）教材：牛津高中英语(模块四)高一下学期文档内容：教学设计—教案单元：Unit 1 Advertising板块：Project 1课堂设计指导思想：本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。
引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。
Teaching aims:1. Get to learn and use English by doing a project.2. Try to fully understand the two reading materi als and master the language items.3. Learn to get enough information about ad campaigns from the reading materials.Teaching procedures:Step 1 Lead-inShow students two groups of pictures and draw their attention to the importance of ads.【设计说明】通过两组图片将学生的思绪带回本单元主题，重新引发他们对广告的注意力，以旧带新，自然导入本课。
Step 2 Listen and understandHave students listen to the recording of the handout and answer the three questions to get a general idea of this reading material.【设计说明】帮助学生通过听录音和回答问题初步理解阅读材料，并获取有关广告宣传单的基本信息。
高中英语牛津译林版必修四 unit1 Project 课件(共28张PPT)
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
牛津译林版英语 高一module4 unit1 project 语言点 30张ppt
是时候做...
• it is time to do sth
收集信息
• gather the information
关心
• care about
关心，担心，涉及 • be concerned with
把某人的信息理解清楚 get sb's message across
主要依靠
• depend mainly on
determine v. 确定，决定 determined adj.有决心的，意志坚定的 determination n. 决心
determine to do = be determined to do = make up one’s mind to do 决心做某事 determine that = be determined that …
It is time (for sb )to do ... 是该做…的时候了 It is time that sb. did sth. It is time that sb. should do sth. Should不能省
6. It is important to always try to appeal to
答案。
It didn’t take the children long to figure out the correct answer.
4. In order to determine your audience, you will need to do a little research and analysis in advance.
single adj. 单个的，单一的，单身的 plan v./n. 计划，平面图/设计，计划
various adj. variety n. certain adj. 确定的，必然的，一定的, 某个 certainly adv. 无疑，确定，当然 The manager __pl_a_n_n_e_d_(plan) an ad yesterday, and
牛津译林版 英语 高一module4 unit1 project 共37张PPT
eye-catching ads
attractive slogans fancy packages
famous people
Brainstorming
In the opinion of a viewer, a good ad should be …
A good ad should be…
• eye-catching advertisement • fancy packages • attractive slogan and logos • famous people •…
Brainstorming What are the functions of advertisements ?
Advertisements are a good way to sell products or service. They are also a good way to make people aware of the needs of others and the dangers around them.
forms of media
Read the article again and answer the following questions.
1. What do you know about an ad campaign? An ad campaign is an planned programme of advertisements using various types of ads te.
Put the following into Chinese.
1. 一个有组织的广告计划 a planned program of advertisements
【教案】译林牛津版模块四Unit 1 Advertising Project
Unit 1 AdvertisingProjectDeveloping an Ad CampaignTeaching Aims:●To learn about some basic information about an ad campaign●To apply what they have learnt to develop an ad campaign Teaching Key Points & Teaching Difficulties:How to help them to develop an ad campaignThe usage of some key wordsTeaching Procedure:Step One: ReadingT: (Greet the class as usual) In this unit we have learnt what an advertisement is and even have written one in the last lesson.Then do you know what an ad campaign is?Ss: No.T: Ok. In this lesson we will go on with this topic. Please open your text books at page 18. Read the article silently as quicklyas possible to answer the following questions:1)What is an ad campaign?2)What must you have in mind when you start a successful adcampaign?3)What questions must you first consider in an ad campaign?Ss: …Suggested Answers:1.It is an organized programme of advertisements usingvarious kinds of ads to reach a particular audience.2.We must have a clear goal and target audience in mind.3.We must first consider the following questions:Who is the audience for our ad campaign?What do we want our ad campaign to say?How do we reach our audience?T: Very good! Now I think you have got a general idea of the passage. In fact, nowadays people all over the world use themedia to advertise for the benefit of the public or publicwelfare.Read the second article and answer.1. What is the subject of this ad campaign?2. Why do they build this ad campaign?3. Who is the target audience for this ad campaign?4. What is the ad campaign aimed to do?5. What is the slogan for this campaign?Suggested Answers:1. Anti-smoking.2. Because the problem costs countries a lot of money and causes greatdamage to thewelfare of the people.3. High-school teenagers.4. To discourage young people from smoking.5. Smoking kills!Step Two: Developing an ad campaignT: Ok, next we will plan and conduct an ad campaign, promoting a public welfareproblem. Discuss the questions on Page 19 with your group members. Planning:Decide which subject you are interested in and choose one for your ad campaign. You should have a clear idea of the goal, the target audience, the message of your ad and the media you will use.Preparing:Divide the work to each group member.Producing:Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes if they are any. Presenting:Present your ad campaign to the class.Step Three: Homework:To do Parts B1 and B2 on Page 91 in Workbook. To do Parts D1 and D2 on Page 93 in Workbook.。
- 1、下载文档前请自行甄别文档内容的完整性，平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益，请联系客服反馈,我们会尽快为您处理(人工客服工作时间：9:00-18:30)。
Supporting details
● Putting large posters around the school with the logo and (9) ___s_l_o_g_a_n. ● Providing students with more information about smoking on the website. ● Publishing an article in the school (10) __m__a_g_a_z_inteo tell students about the dangers of smoking. ● Organizing an essay competition.
Nowadays, people all over the world use ads to promote public welfare. Have you ever thought of starting an ad campaign about social concerns? How do you build an ad campaign?
Project
Developing an ad campaign
To learn about some basic information about an ad campaign To apply what they have learnt to develop an ad campaign
5. What is the slogan for this campaign? Smoking kills!
Fill in each blank with no more than one word according to the texts.
How do you build an ad campaign?
determine the target audience
Para. 3 what the ad campaign says Para. 4 how to reach the target audience
Read the article again and answer the following questions. Pay attention to the structure of the reading passage — introduction, examples and facts that develop or support the idea and conclusion.
campaign to deal with? 2. What do you want your campaign to say?
Why?
3. Who is the target audience for yll research the topic and interview
Anti-smoking ad campaign
Passage outline
Supporting details
Reason for the The diseases caused by smoking
ad campaign
cost countries lots of money and do great damage to the (6) _w_e_l_f_a_re__ of the people.
Producing:
Put what you have written together and add a logo. You must proofread your ad campaign proposal and correct mistakes. Presenting: Present your ad campaign to the class.
How to reach the target audience
Supporting details
You have many (5) _a_p_p_r_o_a_c_h_e_s to choose from to get your message across and the decision depends mainly on your target audience and that group’s interested type of ads.
Enjoy some ads Commercial ad
My God! I have no home now!
Public Service ad (PSA)
Brainstorming In the opinion of a viewer, a good ad should be …
A good ad should be…
the target audience? 5. Which sources will you use to find your
information?
6. How will you reach your audience? 7. Who will design the logo and develop the
4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react.
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
What the ad campaign says
You should make your ad campaign (4) _a_p_p_e_a_li_n_gso as to have your target audience react in a certain way.
Paragraph outline
3. Who is the target audience for this ad campaign? High-school teenagers.
4. What is the ad campaign aimed to do? To discourage young people from smoking.
Paragraph Supporting details outline
How to determine your target audience
You can determine your target audience by doing research and _a_n_a_l_y_si_s_(2)to explore the audience’s (3t)h_o_u_g_h_t_s__.
Paragraph Supporting details outline
What an ad ★An ad campaign is not a(n) (1) campaign is s_i_n_g_le_ advertisement but a
planned programme of advertisements. ★An ad campaign uses a(n) variety of ads to reach a certain audience.
1. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. 重要的是，你得确切弄清楚想要告诉受众 什么、想让他们做什么。 figure out 弄清楚，弄懂，计算出
1. What do you know about an ad campaign? An ad campaign is an planned programme of advertisements using various types of ads to reach a particular audience.
As a designer, to produce an ad, what will you first consider?
Read the article on Page 18. Try to tell us the main idea of each paragraph.
Para. 1 the definition of an ad campaign Para. 2 the target audience and how to
用figure out翻译下列句子。 1）我弄不明白他为什么缺席。
Anti-smoking. 2. Why do they build this ad campaign?
Because the problem costs countries a lot of money and causes great damage to the welfare of the people.
2. What must you keep in mind when you start a successful ad campaign? A clear aim and target audience.
3. Why do you need to research your audience? Because the right message needs to be created for the right people.
The target audience
High-school teenagers.
Passage
Supporting details