商务英语写作Chapter13 Questionnaires
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商务英语教程答案Key to Unit 13
Key to Unit 13 Advertising StrategyLead-in1.滴滴香浓，意犹未尽。
（麦斯威尔咖啡）2.只溶在口，不溶在手。
(M&M巧克力)3.天长地久。
(斯沃奇手表)4.理解就是沟通。
(爱立信)5.成功之路，从头开始。
(飘柔)6.饮可口可乐，万事如意。
(可口可乐)7.科技以人为本。
(诺基亚)8.钻石恒久远，一颗永流传。
(第比尔斯)9.蚊子杀杀杀。
(雷达牌驱虫剂)10.分享此刻，分享生命。
(柯达胶卷)Reading 11. T2. F3. F 4 T 5 FReading 21.T2. T3. F4. F 5 . TPractical ExercisesSection 1I.1. of on at2. with by of In such as3. without at for in ofII.1. 广告客户2. 广告公司3. 广告攻势4. 买方市场5. 广告订单6. 商业广告7. 赠品广告8. 媒体计划9. 媒体空间10.可见机会11.可能的客户/潜在的客户12.盛誉13.销售收入14.赞助15.目标市场16. 品牌偏好17. 国内市场18.口头广告III.1.A2.B3.C4.B5.D6.A7.C8.D9.B 10.AIV.1.budget millions of dollars per year for advertising.2.advertisements placed in newspapers and magazines.3.particularly suitable for small businesses with limited advertising budgets.4.deliver promotional messages to targeted customers.5.that target young, well-educated customers.rm them about a company’s products or services.7.Businesses of all sizes should establish an online presence.8.Placing advertisements online.9.connects a product or service with interested consumers.10.is expected to show a 38 percent increase by 2019.V.1.网络广告是现代广告投放商认为最有效的宣传方式之一。
商务英语写作实务课件Unit 13
III. Warm-up Exercise
Now, suppose your company needs 10,000 pcs 100% cotton women’s printed T-shirt. You are writing to a clothing supplier as an inquiry. In the inquiry, you should also ask for some information about the goods.
writing; draft and write an inquiry and the reply.
Section One
General Introduction
Inquiries are used quite often as usual ways for the communication between the future seller and buyer. Generally speaking, there are two kinds of inquiries: general and specific inquiries.
May I suggest a visit to our showrooms? Then we shall demonstrate the various machines and at the same time show you our wide range of office equipment.
Yours truly, John Smith Purchase Manager
Sample 2
Dear Sirs, We owe your name and address to one trade partner on the Chinese Import & Export Commodities Fair in Guangzhou who has informed us that you are one of the largest exporters of plastic products in Europe, and you wish to extend export business to our market. You will be pleased to note that we are importers of plastic products, having over 50 years’ experience in this area. At present, we are keenly interested in household plastic products and we will be pleased if you kindly send us your latest price list and catalogue for all kinds of household plastic products specifying the specifications and designs. We appreciate your early reply.
实用职场英文写作教程(第2版) Unit 13
3. 货物数量不符 (Larger/smaller quantities)
• 3.1Surplus goods delivered 超量交货
• 当供货商交付的货物超出订量时，买方有权拒收所有的货物或仅拒收 超额部分。或者，买方可以接收全部货物，并对超额部分按相同价格 付费。
• 3.2Shortage in delivery 交货不足
• In daily life, it is quite normal that we make (or receive) complaints and claims for various reasons. For example, sometimes we complain the quality of the goods and claim for the refund; while sometimes we have to deal with complaints and claims from our customers, though in fact we have done our best to serve them. In order to make sure these issues could be done properly and keep a good relationship with the interlocutor, we have to know how to deal with the issues with our words and skills.
•
• • •
包装不当 (Bad packing)
货物未按时送达 (Late delivery) 卖家服务差 (Poor service)
What Is the General Structure of Complaints/Claims
商务英语写作----Lesson-13
Step 5 Write the body of your speech. Start with your most important point, then go to your least important point and move slowly back toward the most important. For example, if you have five points with No. 5 being the most important and No. 1 being the least important, your presentation order would be 5- 1- 2- 3- 4. Be sure to state why you have chosen the topic of the speech.
Try your best to write a Speech to be addressed at the opening ceremony of the new semester.
Writing Task
Lesson 13 Speeches
Task 2 There will be a parent-teacher conference at the end of each semester or before an important
Write a Speech that will be addressed in the opening ceremony of the new semester or in the parent-teacher conference.
Part I Knowledge Bank
According to the following steps, you can get an effective speech. Step 1 Write down the following information, including the purpose of the speech, length of time you are given, audience and the defining theme of the speech. And try to answer the following questions: What are you trying to achieve with this speech? What do you want the end result of this speech to be? What do you expect the listeners to feel and think about your speech? And what will they do or change? Step 2 Begin with an introduction that establishes who you are, what your purpose is, what you’ ll be talking about and how long you’ re going to take. You may want to include a joke, anecdote or interesting fact to grab the audience’ s attention.
Try your best to write a Speech to be addressed at the opening ceremony of the new semester.
Writing Task
Lesson 13 Speeches
Task 2 There will be a parent-teacher conference at the end of each semester or before an important
Write a Speech that will be addressed in the opening ceremony of the new semester or in the parent-teacher conference.
Part I Knowledge Bank
According to the following steps, you can get an effective speech. Step 1 Write down the following information, including the purpose of the speech, length of time you are given, audience and the defining theme of the speech. And try to answer the following questions: What are you trying to achieve with this speech? What do you want the end result of this speech to be? What do you expect the listeners to feel and think about your speech? And what will they do or change? Step 2 Begin with an introduction that establishes who you are, what your purpose is, what you’ ll be talking about and how long you’ re going to take. You may want to include a joke, anecdote or interesting fact to grab the audience’ s attention.
商务英语谈判unit 13 Conclusion of Business
7. 我又仔细地看了一下合同发现需要补充一项条款。 I carefully go over the contract again, and find thห้องสมุดไป่ตู้t one more provision should be added.
8. 在我们达成最后协议之前，还有两个问题要澄清一下。 Before we reach the final agreement, there are another two problems to clear up.
Unit 13 Conclusion of Business
10. The draft of the contract is ready, will you please check the particulars and see if there is anything to be amended? 合同稿已拟好，请你过目，看看是否有需要修改的地方。
2．如果可能，我方愿将部分条款放宽一些，但就付款方式而 言，我方只接受不可撤消的信用证。 If possible, I would like to bend the rules a little. But in terms of payment, we can only accept irrevocable L/C.
Unit 13 Conclusion of Business
3．看到贵方在帮助解决有关合同签订问题上如此有建设性， 我方十分高兴。 We are really glad to see you so constructive in helping settle the problems regarding the signing of the contract.
4．噢，天呐！合同中漏掉一条重要的解释。 Oh, no! There’s an important explanation we should’ve included in the contract.
8. 在我们达成最后协议之前，还有两个问题要澄清一下。 Before we reach the final agreement, there are another two problems to clear up.
Unit 13 Conclusion of Business
10. The draft of the contract is ready, will you please check the particulars and see if there is anything to be amended? 合同稿已拟好，请你过目，看看是否有需要修改的地方。
2．如果可能，我方愿将部分条款放宽一些，但就付款方式而 言，我方只接受不可撤消的信用证。 If possible, I would like to bend the rules a little. But in terms of payment, we can only accept irrevocable L/C.
Unit 13 Conclusion of Business
3．看到贵方在帮助解决有关合同签订问题上如此有建设性， 我方十分高兴。 We are really glad to see you so constructive in helping settle the problems regarding the signing of the contract.
4．噢，天呐！合同中漏掉一条重要的解释。 Oh, no! There’s an important explanation we should’ve included in the contract.
商务英语写作Chapter 13
What and how should the third part include? Drive for the appropriate action in the close. Ask for interview, reference check, or further correspondence. All sentences should have an expectant tone. Be sure that your phone number and address are easy for the reader to contact you.
How to get the reader’s attention? Creativity and imagination are two keys. To use a topic that shows understanding of the work to be done, or To make a statement or ask a question that focuses attention on the reader’s needs that the writer seeks to fill, or If you learn of a possibility through a company employee, you can mention his/her name in the opening sentence . Avoid overused beginnings, such as “Please consider my application for …” and “This application is for …”
商务英语unit 13-16
商务英语unit 13-16Unit Thirteen 请求代理并说明代理理由及代理能力Part One.351. We want to know if you could point us as your agent for the sale of your green tea.我们想知道贵司能否指定我们作为贵司绿茶销售的代理；352. If you are not already represented here, we should be interested in acting as your sole agent.如果贵司在这里没有代表的话，我们有兴趣做贵司的独家代理；353.We should like to be pointed as your agent in our country.我们想担任贵司在我国的指定代理；354.We should be glad if you would consider our application to act as agent for sales of your plastic slippers.如果贵司考虑我司担任贵司塑料拖鞋的销售代理的申请，我司将不甚感激；355.If you none represented you here in London yet, we would like to act as your sole agent.如果你们在伦敦还有没有代表的话，我们乐意做你们的独家代理；356.As we have learned from our customer Mr. Harry that you are anxious to extend youractivity in our market and you are not represented at present. We would like to recommendour company as a most suitable agent for your products.从我们的顾客Harry先生那里荻悉，贵司想在我们的市场拓展业务，且贵司目前还没有代表。
商务英语写作实务课件Unit 13
Inquiry and Reply Writing
Learning Objectives
know the functions of an inquiry and the reply; know basic elements & principles of an inquiry and the reply
tone should be cordial, sincere and courteous.
In the replies A reply should mainly consist of three basic parts: expressing
the meaning of thanks, replying the requirements of the inquiry, and showing the desire to enter into business and the hope of further contact. Express your appreciation for the person’s interest. Emphasize one or two positive features of the things you mentioned. The reply should be prompt and courteous and cover all the information asked for. Describe benefits associated with the message and emphasize the positive features of the things you mentioned. The language should be direct and accurate.
Learning Objectives
know the functions of an inquiry and the reply; know basic elements & principles of an inquiry and the reply
tone should be cordial, sincere and courteous.
In the replies A reply should mainly consist of three basic parts: expressing
the meaning of thanks, replying the requirements of the inquiry, and showing the desire to enter into business and the hope of further contact. Express your appreciation for the person’s interest. Emphasize one or two positive features of the things you mentioned. The reply should be prompt and courteous and cover all the information asked for. Describe benefits associated with the message and emphasize the positive features of the things you mentioned. The language should be direct and accurate.
国际商务英语写作Chapter13.14商务信函
商务信函（10）
4. 表示“有关详情”： (1)I will write you particulars in my next (letter). (2)I will inform you more fully in my next. (3)I will go into further details in my next. (4)Particulars will be related in the following letter.
商务信函（7）
5. Courtesy 客气 中国人说“和气生财”。写信必须客气。只有 让读信人感到舒服，生意才有可能进行下去。 因此，写信时用词必须委婉、礼貌。有时即使 不满意，但写信最好客气一些，例如：
If you don’t pay us by the end of this month, we will be forced to resort to our lawyer though we really don’t want to go that far. 这句比“If you…, we will take legal action against you.”更委婉客气些。
商务信函（3）
1. Conciseness 简短 众所周知，时间就是金钱。商人们没有时 间去读冗长的来信。只要将需要传达的信 息包含在信中，尽可能使信简明扼要。所 以，写信时用词要简练，多用简单句，避 免长而复杂的复合句和复杂复合句。
商务信函（4）
2. Correctness 正确
“正确”的意思是：不仅语言语法正确，意 思也要表达正确，如果涉及到数据，该数 据必须正确。例如：US$ 200,000 不能写成 US$200.000，这两个数目相差太大，前者是 20万美元，后者是200美元。
商务英语写作12 Questionnaire
A questionnaire consists of a series of questions on a topic or several topics
The questions include open-ended questions and closeended questions.
Questions should be brief, clear and easy to answer.
desired answer. 5) Avoid negative or double negative statements. 6) Give all the possible alternatives for closed-ended questions. 7) Put closed-ended questions before open-ended questions.
Raise questions
3. Are you satisfied with our packing? □ very satisfied □ just so so □ not satisfied Your comment or suggestion on this：___________________________
Service：
5. What do you think of our service? (1) before-sale service： □ excellent □ very good □ fair □ poor (2) sale service： □ excellent □ very good □ fair □ poor (3) after-sale service： □ very good □ fair □poor Your comment or suggestion on this：____________________________
The questions include open-ended questions and closeended questions.
Questions should be brief, clear and easy to answer.
desired answer. 5) Avoid negative or double negative statements. 6) Give all the possible alternatives for closed-ended questions. 7) Put closed-ended questions before open-ended questions.
Raise questions
3. Are you satisfied with our packing? □ very satisfied □ just so so □ not satisfied Your comment or suggestion on this：___________________________
Service：
5. What do you think of our service? (1) before-sale service： □ excellent □ very good □ fair □ poor (2) sale service： □ excellent □ very good □ fair □ poor (3) after-sale service： □ very good □ fair □poor Your comment or suggestion on this：____________________________
(精品)商务英语写作chapter13
Thanks.
Paul
Tuesday 8 June 09.00 Meeting with Polo
Rose 9.30-10.30 10.00 _______________ 11.00 _______________ 12.00 Lunch with Stuart
12-1.30 13.00 ________________
21
Sample Minute
Page 178 Page 181
22
Let’s practice
Ex II on page 187
23
Video I—Watch and Write a Minute
Chairperson: Present: Apologies: Old Business: New business: Adjournment
Be brief. Have a single topic.
5
Memo Format Heading
Body
Subject:
6
Heading
To—identify the receiver of the memo; From—identify the sender of the memo; Date—serves as a record of when information
It usually omits the letterhead, salutation complimentary close and signature block.
4
Features
Use conversational tone. You may use ordinary words, first-person pronouns.
Paul
Tuesday 8 June 09.00 Meeting with Polo
Rose 9.30-10.30 10.00 _______________ 11.00 _______________ 12.00 Lunch with Stuart
12-1.30 13.00 ________________
21
Sample Minute
Page 178 Page 181
22
Let’s practice
Ex II on page 187
23
Video I—Watch and Write a Minute
Chairperson: Present: Apologies: Old Business: New business: Adjournment
Be brief. Have a single topic.
5
Memo Format Heading
Body
Subject:
6
Heading
To—identify the receiver of the memo; From—identify the sender of the memo; Date—serves as a record of when information
It usually omits the letterhead, salutation complimentary close and signature block.
4
Features
Use conversational tone. You may use ordinary words, first-person pronouns.
商务英语Unit 13
NEW BE2 U13 (by Xiang Shu)
27
Framework
Title Terms of Reference
Who, when and what
Procedure
How was the info collected?
Findings
What was found?
Conclusion
What was the conclusion?
NEW BE2 U13 (by Xiang Shu) 29
Making Decisions
NEW BE2 U13 (by Xiang Shu)
30
Steps
Clarify the problem Identify alternatives Select the criteria Evaluate each alternative using the criteria Choose a solution which best meets the Xiang Shu)
13
Test practice
Read the invitation letter on P237, then write a reply to reject his invitation (120-140 words):
thanking him for the invitation and expressing regret for not being able to accept the invitation explaining why you can’t deliver the presentation at the time slots available suggesting another time saying what you’d focus on at the presentation enclosing a detailed outline in your reply Tips: (1)formal business correspondence, standard framework, phrases for formal letters (2) word limits
商务英语阅读(上册)unit 13
Address consumer complaints and difficulties. They have policies and procedures to address consumer problems quickly and fairly, and without extra cost or inconvenience to the consumer.
Protect consumer privacy during electronic commerce sales. Businesses post their privacy policies or information practice statements obviously on their websites, and offer people choices about how their personal information is used. They give consumers the opportunity to refuse having their personal information shared with others or used for promotional purposes.
Ensure that consumers know they are making a promise to buy before closing the deal.
These businesses take steps to protect consumers who are merely “surfing the Net” from unknowingly entering a sale contract. They give the consumer a chance to change the order before promising to the purchase or to cancel it altogether. They also allow consumers to keep a record of the deal.
商务英语写作chapter questionnaire
Closed questions
Open-ended questions
Features Advantages Disadvantages
A wide range of choices of There is no fixed answers the answers are provided to the questions
a. like b. not sure c. dislike
Would you favor a four-day work week? Yes _______ No _________ Not sure _________
Chapter 11
10
10
Practical Business English Writing
商务英语写作实训
Structure of a Questionnaire
Chapter 11
--- purpose Introduction --- instructions
--- way & deadline to return
Questions --- closed questions --- open-ended questions
12
12
Practical Business English Writing
商务英语写作实训
Questions --- Closed Questions
Chapter 11
Scale Questions / Likert Scale Questions --- choices arranging by rating scales:
The questionnaire is a form that consists of a series of questions on a topic or group of topics designed to be answered by a number of people. It is commonly used to gather information for report or a presentation
商务英语函电unit 13 social letters
As was recently announced, Robert Dodson, our executive vice-president, will be installed then as president of the Chamber of Commerce for the coming year. A cocktail reception at seven o'clock will be followed by dinner and dancing. Will you please let me know by December 29 whether you will attend. I will be glad to see you there. Cordially
I talked to Bill first thing this morning and attempted to mend my fences there, but I feel a great deal worse about what I did to you. The luncheon was delicious, and the first two hours were delightful. I hope you will someday be able to forgive me for blighting the last half-hour. Your friend,
Accepting an Invitation
Mr. and Mrs. John Smith accept with pleasure the kind invitation of Mr. and Mrs. Andrew K.K. Wang to a dinner at eight o'clock the fifth of July New Asia Hotel 100 Deep Water Bay Road Hong Kong
商务英语函电 (13)
Notes
Trade Terms and Typical Sentences
Practice Training
Skill Training
Summary of Project
January 12, 2012 Dear Mr Evans, We are much obliged to you for the prompt execution of the order No. 6342. Everything appears to be correct and in good condition except in case No. 17. Unfortunately, when we opened this case we found it contained completely different articles, and we can only presume that a mistake was made and the contents of this case were for another order. Since we need the articles we ordered to complete deliveries to our new customers, or large loss may occurred to us. Therefore, we must ask you to arrange for the dispatch of replacements at once. In the meantime we are holding the above mentioned case at your disposal; please let us know what you wish us to do with it. Yours sincerely, Sally McBride