会展英语专业词汇汇总

1. Background and Fundamentals 背景和基础知识

2. Trade Fairs & Exhibitions 贸易展和展览会

3. Definitions and types of fairs & exhibitions 贸易展和展览会的定义和类型

4. Fair organizers 展会组织者

5. The Marketing Functions of Fairs & Exhibitions 贸易展和展览会的市场营销功能

6. Promoting, Launching, and Selling 促销宣传，新产品的发布和销售

7. Assessing, Learning, and Interacting 评估，学习和互动

8. Return on Investment 投资回报

9. Journeying traders 商务旅行者

10. bazaars 集市

11. itinerant locations 流动的场所

12. permanent places 永久的/ 固定的场所

13. Fair Industry 集市产业

14. a permanent fair centre 永久的交易中心

15. fair 展览会

16. cash-and-carry products 现购自运

17. the Leipzig fair 莱比锡展

18. direct sales 直销

19. Sample Fairs 样品展

20. consumer goods 消费品

a specific theme

具体的主题 specialized fairs 专业展

temporary marketplaces 临时交易场所 sales and marketing tools 销售和营销工具 communications media 沟通媒介 market events 市场活动

a specific duration 具体的持续时间 industry sectors 产业部门 sell it on the basis of samples 看样订货

trade and business visitors 贸易观众 the general public 普通观众 / 公众 UFI ( =Union of International Fair ) 国际展览联盟 criteria 标准 an international trade fair/exhibition 国际展 foreign exhibitors 国外参展商

exhibitors 参展商

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a specific theme 具体的主题foreign visitors 国外观众the

manufacturing industry trade fairs/exhibitions of the public and end-consumers a specialized trade fair/exhibition a general trade fair/exhibition 制造业

consumer goods 消费品展公众和终端客户

专业展

综合展

43. a corporate exhibition 公司展

44. virtual fairs 虚拟展

45. physical fairs 实物展

46. the exhibition ground 展览场地

47. the exhibition halls 室内展厅

48. independent organizers 独立主办方

49. exhibition space 展览场地

50. not-for-profit federations or association 非盈利联盟或行业协会

51. fairground owners 场馆方

Exhibition Subject 展会主题

Exhibition Concept 展会概念

Exhibition Results 展会结果

Exhibition Profitability 展会收益率

trade associations 贸易（行业协会）

supporting partner 支持方

product groups 产品组

the frequency of the event 活动频率

the target groups 目标群

the terms and conditions for exhibiting 参展合同条款

opening hours, 开放时间

set-up and dismantling times, 布展与撤展时间

terms of payment 付款条件

marketing-mix 营销组合

The quantitative criteria 数量标准the rented area 展台租赁面积

the amount of sold catalogues 会刊销售量

The qualitative criteria 质量标准

the types of exhibitors; 参展商类型

the types of visitors 专业观众类型

The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本

The Return On Investment (ROI) 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率

the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划

the exhibitors ' manual.参展商手册the size, the location of the stand

展台的大小和位子