商务英语第二章
商务英语口译第2章PPT课件
5
Sight Interpretation （2）
全球总裁兼CEO Global President and CEO
西门子全球媒体峰会 Siements Global Media Summit
不二人选
only one
商业贿赂丑闻
commercial bribery scandal
受命于危难之时 take the position at the critical time
IOC: International Olympic Committee 国际奥林匹克委员会 National Games 全运会；全国运动会 extend full support to the preparation 全力支持准备工作 fullfill its promise 兑现承诺
完整版课件
完整版课件
6
Note-taking （1）
Sino-U.S. ties
中美关系
viceminister of the Chinese Foreign Ministry
中国外交部副部长
expand common interests 扩大共识
promote a win-win situation of mutual benefit
第二章 商务访问
Chapter 2 Business Visit
完整版课件
1
第二章 商务访问 （Business Visit）
Along with the development of economic globalization, more and more business travels in the form of rhetorical visits, formal business visits and participation in international conferences and large-scale activities are taking place around the world. In recent years, China is becoming an incresingly important destination of all types of business travels. As an interpreter, it is necessary to be familiar with the interpretation under these circumstances.
新编剑桥商务英语unit-2全篇
final salary pension scheme ['pɛnʃən] [skim] 按最终薪水给付的养老金计划
non-cash reward [rɪ'wɔrd]非现金形式的奖赏 once-in-a-lifetime 千载难逢的，令人难忘的 career goal 职业目标 senior management ['mænɪdʒmənt]高层管理人
员
Vocabulary: Benefits and Incentives
Discuss: What is most important to you when choosing a job?
an impressive job title training and staff development a good salary a pension flexible working hours opportunities to travel opportunities for promotion parental leave days off and long holidays a company car
What a lovely place Xerox is to work! Kim Moloney, a client services executive, can’t say enough nice things about her employer. ‘It’s a very special environment,’ she says, ‘People describe Xerox as a family and I was amazed at the number of people who have worked here for so long.’
新编剑桥商务英语(中级)Module-2精选全文完整版
可编辑修改精选全文完整版Useful language from Module 2Wordlistbranch headquarters promotiontake part in call centre holding company recognition take seriously cash bonus manufacturing research and developmenttake with a pinch of salt corporation parental leave distribution centre pension reward trademark division perks subsidiary turnover flexible plant take care warehouse found (a company) position take onExpressionsPresentingGood morning and thanks for coming.Today I'd like to tell you about...If you have any questions, I'll be happy to answer them at the end.In my brief presentation we'll begin by looking at... First of all there's.../ and finally there's...Then I'll give an overview of...OK, let's move on to look at...One thing I'd like to point out is...Take a look at this chart, which shows...Here you can see...Finally. I'd like to talk about...So that brings me to the end of my presentation. Thanks for listening.Are there any questions?Module 2.1 Company benefitsBenefits and incentivesV ocabulary1) Ask students to work alone as they rank the ten items and then compare and discuss in pairs. Make sure they give reasons.ExtensionIn Part Two of the Speaking Test, students might need to give a one-minute presentation entitled, "What is important when choosing a job?". Put students in pairs and tell them to practise a similar presentation, taking turns to be the examiner or the candidate. Students can use some of the ideas listed in exercise 1.2) 2.1 Students listen out for five of the benefits and incentives in exercise 1. Note that this is a similar task to Part Two of the Listening Test.Answers1 a company car2 flexible working hours3 parental leave4 an impressive job title5 a pension2.1 Listening scriptSpeaker 1 It's great because usually it means my wife can use the one at home and we even take mine away at weekends. I work for quite a relaxed company and they don't seem to mind how I use it for leisure.Speaker 2I thought it wouldn't change the way I worked after the first six months, but as they got older it actually became more complicated with getting them to school or if they wanted to do activities in the afternoon. But my boss has been really good about it and some days I can do a half day if I want and then I might work later on other days - or I take work home, which I don't like doing, but it's the only way... Speaker 3 It's actually the law now so they had to let me have it. It was only two weeks but at least I had time to help my wife out. Mind you, after all the late nights and crying I was really happy to get back to work for a while and have a rest!Speaker 4I've just been promoted from Assistant IT Technician to Chief Operational Network Administrator. It means I get a bit of a pay rise and new business cards with my name on. I'm not sure if I get my own office though.Speaker 5The problem for me is that I won't have enough to live on when I'm 60 and I can't afford a private plan. So I'll probably try and keep working for a few more years, and anyway, I heard the government is planning to raise the age of retirement...Is working for Xerox too good to be true?Reading3) Set students a time limit of about three minutes to answer the question. The aim is to find any benefits andincentives, but tell students not to read in too much detail at this stage.Answersopportunities for promotion, training and staff development, a pension*Note that the article also mentions a "reward and recognition scheme" which is another form of incentive.4) Now students read the article in much more detail to answer questions 1-5. Refer them to the Exam Success tip on reading the complete text before answering any questions.Answers1 B2 A3 C4 B5 CExpressions with takeV ocabulary5 As a quick lead-in, ask students to brainstorm collocations and expressions they can think of with take, eg take a day off, take a taxi, take a break, take off, etc.Answers1 take (Moloney's comments) with a pinch of salt2 take care of3 Take (Carole Palmer)4 took part in5 takes on6 takes seriouslyExtensionAsk students to write six new sentences using take from the exercise. They can relate the sentences to their own work or life, eg I'd take the news of a pay rise with a pinch of salt. (not so sure, doubtfully)Module 2.1 Company benefitsAsking questions about jobsSpeaking1) Tell students to imagine they were the journalist writing the article on Xerox on the previous page. They need to create the questions they asked during the interviews with Kim Moloney and Carole Palmer. The article offers clues as to the tense needed for each question. This exercise should be a review for students at this level and provides some basic questions for asking about a job.Answers1 How long have you been working for the company?2 When did you join (the company)?3 What was your first job?4 What are you responsible for?5 Where are you based?6 What would you like to do in the future?2) Students practice asking and answering the questions. If possible, try to pair students who haven't yet met in the class. Make sure the answers use the correct tense and give feedback.The PastGrammar3) Students match the three verb forms to the correct tense definitions.AnswersPast simple: startedPresent perfect: has movedPresent perfect continuous: has been workingRefer students to the Grammar reference on page 128. Suggest they also re-read the information on the present perfect and present perfect continuous in Module 1. Remind students that we tend not to use continuous forms with stative verbs. Also point out that verbs like work and live can often be used in the present perfect and present perfect continuous form with little change in meaning. The main change in emphasis is that the continuous form emphasises that the action is ongoing. You could also draw these timelines on the board to help clarify the meaning:Past simplePast NowX ↑Present perfectPastNowPresent perfect continuousPast Now4) Students underline the correct verb form. When checking answers, ask students to try and explain their choice.Answers1 began2 trademarked3 became4 has been5 has been working6 has been7 took partPhotocopiable activity 2.1See page 162.5) Students complete the letter of application with the verbs in different tenses.Answers1 have been working2 joined3 have had4 have been considering5 has expanded / has been expanding (we are unsure if the expansion has ended)6 completed7 have been studying8 has agreedA letter of applicationWriting6) Begin by asking students if they have ever applied for a job. Elicit the process, eg Where did you find out about the job? Did you have to write a letter or fill in a form? This task resembles the format for Part Two of the Writing Test with students being given a text and then some handwritten notes. Ask students to underline key information. Make sure they realise that they must include the handwritten notes and stay within the word limit. If you are short of time this could be set as homework. If it is done in class, students could work in pairs and draft the letter together.Possible answerDear Sir or Madam,I saw your advert for the post of Personal Assistant to Overseas Sales Manager in yesterday's newspaper and I would like to apply for the position.As you can see from my attached CV, I have been working for a travel agency for the last six months, which I have really enjoyed. Before that I worked as a receptionist and secretary for two years.I have a good knowledge of English as I completed a course at college and I am also fluent in Italian having lived in Rome for the summer in 2006. Please note that my current manager has agreed to write me a reference. I look forward to hearing from you.Yours faithfully(students' name)Module 2.2 Presenting your companyCompany termsVocabulary1) This activity checks that students know some key vocabulary before starting. The definitions are in the information files on pages 126 and 131, or students can check in their dictionaries.During the task, make sure students know how to pronounce all the words. It may be helpful to drill the word stress in these words:distribution, warehouse, headquarters, subsidiary, corporation, division.PresentationsListening2) 2.2 For this first listening, students only need to listen out for the words in exercise 1.Answersheadquarters corporation divisions2.2 Listening scriptExtract 1 Good morning and thanks for coming. Today I'd like to tell you about the world's largest document management company. With a turnover of nearly sixteen billion dollars the Xerox Corporation develops and markets innovative technologies with products and solutions that customers depend upon to get the best results for their business. In my brief presentation we'll begin by looking at some of the key figures behind the company's success and how the company is structured. Then I'll give an overview of Xerox around the world and finally I'd like to talk about some of the trends affecting out market and its future growth. If you have any questions, I'll be happy to answer them at the end. So, here you can see, the turnover for last year was nearly sixteen billion dollars, with a final income of 978 million dollars. We operated from our headquarters in Rochester New York State in 160 countries with 55,000 employees, with over half of those in the USA. This next chart shows you how the corporation is splitinto four divisions. First of all there's Xerox Global Services...Extract 2And finally there's Xerox Innovation with five centres in the United States, Canada and Europe. Note that six percent of revenue was dedicated to research and development last year as the key part of our mission statement is, and I quote, "to help people find better ways to do great work." OK, let's move on to look at Xerox around the world in a little more detail. Take a look at this chart, which shows revenue by region. So about half our revenue is from the US market. Then Europe with over five billion dollars and the rest of the world with over two. One thing I'd like to point out is...Extract 3 Finally, how is the market for the document industry looking? Well it would be unrecognisable to the people who founded the orginal company in 1906 and even compared to the second half of the twentieth century. More and more offices are moving from black and white printing to color, and from paper documents to electronic documents. These are clearly the future opportunities and areas of growth in what is a total market worth an estimated 112 billion dollars...So that brings me to the end of my presentation. Thanks for listening. I hope it's been of interest. Are there any questions?3) Students can work in pairs and try to say the numbers. In order to check their answers, you could play the recording again so students can listen for pronunciation.Answerssixteen billionnine hundred and seventy-eight millionone hundred and sixtyfifty-five thousandhalffoursixfive billiontwo billionnineteen oh sixone hundred and twelve billion4) 2.2 Students listen again and write notes. Answers16,000,000,000 turnover978,000,000,000 final income160 countries55,000 employeeshalf of 55,000 in the USA4 divisions6% of revenue dedicated to research and development 5,000,000,000 dollars revenue in Europe (over) 2,000,000,000 dollars rest of world revenue 1906 company founded 112,000,000,000 total marketPhotocopiabel activity 2.2See page 163.5) 2.2 Give students time to study the flowchart and read the expressions. Then, play the recording at least once for students to match the expressions. Afterwards, students could check their answers by reading the listening script.Answers1 A2 F3 F4 D5 A6 C7 B8 B9 B 10 D11 D 12 A 13 B 14 C 15 FPronunciation6) 2.3 Students might find the idea that we pause so often in a presentation quite strange, but it is a standard technique with experienced presenters, especially when talking to larger audiences. Play the recording and students mark the pauses. With more confident groups, let them try to predict where the pauses will go before listening. It might help to point out that we tend to pause whenever there is a full stop or comma, after signal phrases (Today/Firstly/Next), to separate key information (eg the name of a company), or to emphasise information (as in the presentation about Xerox - the world's / largest / document / management / company). Students can check their answers in the listening script on page 135 where the pauses are indicated already.2.3/2.4 Listening scriptPresenter Good morning/ and thanks for coming. / Today/ I'd like to tell you about/ the world's/ largest/ document / management/ company./ With a turnover ofnearly sixteen billion dollars/ the Xerox Corporation develops/ and markets/ innovative technologies/ with products and solutions/ that customers depend upon to get the best results/ for their business./ In my brief presentation/ we'll begin by looking at/ some of the key figures/ behind the company's success/ and how the company is structured./ Then/ I'll give an overview of Xerox around the world/ and finally/ I'd like to talk about some of the trends/ affecting our market/ and its future growth./ If you have any questions,/ I'll be happy to answer them at the end.7) 2.4 This is designed as a drill and helps to focus students on intonation and stress, as well as pausing. It's a useful strategy that they can learn to apply to their own presentations. Drill it as a class, or students could also practice on their own at home.Giving a presentationSpeaking1) Ask students what kind of company they would like to run if they had the chance. Tell them this is their "dream" company and they are going to create it. Working alone, they make up facts and figures to fill in the first column of the table. The aim of the task is to give controlled practice of the expressions for presenting. Their ideas can be as far-fetched as they like.2) Refer students back to the expressions in exercise 5 on page 21. Students work in pairs and give their presentations. They may find it helpful to repeat their presentations at least twice so they could also change partners. The person listening takes notes and could also offer feedback and suggestions on possible improvements.ExtensionAfter students have give their presentations to partners, you could ask them to do the same again to the class. Also, students could follow the advice in the Learning Tip and record their presentation or transcribe it, marking pauses as they did in exercise 6 on page 21.3) Students prepare a full-length presentation about a company for their next lesson. This could be their own company or one they know well. Alternatively, students could research a company using information on its website and use this as the basis for a presentation.A memoWritingAsk students if they receive memos at work. What are they about?Who writes them? With pre-work learners, ask them if they can define what a memo is.4) Refer students to the Exam Success tip before they read the instructions.Answers1 All staff.2 Any staff with a company based pension scheme.3 There have been changes in the government pension laws.4 This will affect the current company based pension scheme.5 A presentation will be given by the Head of Finance on the changes and any effects.5) The next two exercises help students to write effective subject lines. Make sure students realise the importance of a subject line, which is to summarise the key content of the memo and help the reader to identify the purpose easily.Answerpresentation, changes, pension, schemeExtensionBefore students do exercise 6, ask them to apply questions 2-5 from exercise 4 to each of the memos in exercise 6. Note that all the memos are to "All staff".6) Students should begin by underlining any key words. They could compare these with a partner. Then they will need to choose the best three or four words to keep the subject lines brief.Possible answersMemo 1: Display of new factory plansMemo 2: Presentation on flexitime and home-workingMemo 3: Spanish classes7) This is very similar to the writing task in Part Two of the Writing Test. It could be done in class (perhaps with students in pairs) or set for homework.Possible answerTo: All StaffFrom: (name of student)Date: 1st OctoberSubject: Presentation of new insurance policyTo offer staff a better health insurance scheme, we are now working with a new insurance company. Please note therefore that a representative from this company will present the new staff policy on 9th October at 2pm in the conference room. All staff are welcome to attend.Module 2.3 Reading Test: Part fiveExam practice1) Students complete the table with words that are typically focused on in this part of the Reading Test. Answersprepositions articles conjunctions auxiliary pronounsverbsfor the because has whichto a so are whoof and do2) After students work in pairs, ask everyone to feed back to the class so ideas can be shared. It's also a good idea for students to use good dictionaries so they can check the word types beforehand.Possible answersprepositions articles conjunctions auxiliary pronounsverbsin an when have itat no article while does himby that3) Ask students to read the rubric carefully. They should always read the whole text first before trying to answer. You might want them to work in pairs and discuss possibilities. Draw their attention to the fact that many of the words will be those looked at in exercises 1 and 2, although other types of words may still be incorrect (see 10 in this text).Answers1 WILL2 OF3 WHO4 IN5 DO6 CORRECT7 TO 8 AND 9 CORRECT10 TAKE 11 FOR 12 CORRECTWriting Test: Part OneExam PracticeRefer students to the Exam Success tip. Students will be fairly familiar with this type of task now as they were introduced to the format on page 12 of Module 1 (exercise 3) and page 23 of Module 2 (exercise 7). For this reason, you can set exam conditions so students can work alone. Allow 10-15 minutes.Possible answerFrom: (student's name)Subject: Confirmation of seminar detailsDate: XXXTo: Assistant seminar organisersPlease note that I have booked Rooms 101 and 102 for the seminar next week. I'd be grateful if you would now confirm this booking and the final schedule for the event with security. Also note that Mr. Singh will be one hour late on the Monday morning.Exam self-checkRefer students to the advice in the Learning Tip. They should swap their work with a partner. It's helpful if students become used to commenting on and being supportive of each other's work.。
商务英语基础课件Unit 2Arranging Appointments(安排会晤)
Drills
Drills 1. Drills 2. Drills 3. Drills 4. Drills 5. Drills 6. Drills 7. Drills 8.
Unit 2 Arranging Appointments
Drill 5.
A: Mr. Paula, I’m calling to confirm an appointment with you. Your secretary, Miss Chen made it with me the day after tomorrow.
B: OK. Is it at 10:00 Friday morning at my office? A: That’s right. B: No problem. I will be expecting you. A: So see you then.
B: Certainly. I think it’s also their hope to start business with you. A: That sounds encouraging. When do you think you could arrange the meeting? B: Don't worry. I shall certainly do it to your satisfaction. A: I appreciate it. B: I’ll first let them know of your intention. And then I’ll make
国际商务英语Chapter 2-1
quasi-pubic 半公有公司
quasi a combining form meaning ―resembling,‖ ―having some, but not all of the features of,‖ used in the formation of compound words: quasi-definition; quasi-monopoly; quasi-official; quasi-scientific. 1. He was a quasi actor. 他有点象演员。 2. In some people's view, TV series is a kind of quasiart. 在某些人看来，电视连续剧是一种准艺术。
1. proprietorship — 所有权 2. stockholder — 股东，持股人 3. partnership — 合伙企业 4. entity — 实体 5. bankruptcy — 破产 6. joint-stock company — 合股公司 7. dividend —红利，股息 8. bylaw — 附则，细则 9. treasurer — 司库，财务长 10. comptroller —主计长，总会计师
tort: n. 侵权行为 a wrongful act, not including a breach of contract or trust, that results in injury to another's person, property, reputation, or the like, and for which the injured party is entitled to compensation.
商务英语 Unit2 [武汉理工]
![商务英语 Unit2 [武汉理工]](https://img.taocdn.com/s3/m/0d6c4579312b3169a451a4e4.png)
Text A
The Nature of Crosscultural Negotiation
adv. 永久的 n. 说服 n. 潜在的困难 v. 设计，规划 adj. 相关的 n. 策略 n. 屈从，服从 adj. 微妙的 n. 主题，主旨，主旋律 adj. 不明显的，不突出的 adj. 不稳定的，可能剧烈波动的
n. 实施 v. 遇到，面临 adj. 长久的，深远的 adj. 难以应付的，可怕的 adv. 以几何级数递增的 adj. 地缘政治的 adj. 聪明的，智慧的 n. 立法 n. 障碍
3
Words and Expressions
enactment encounter far- reaching formidable geometrically geopolitical intelligent legislation obstacle
vi. 求助，诉诸；采取（某种手段） n. 研究会，讨论发表会 n/vt. 僵局;成为僵局 n. 战术，策略 adj. 切实的 v. 拆开 打破僵局 毫无头绪，什么也不知道 估计，观察
8
Business Writing
Memo
备忘录的结构
标题：
收件人 发件人 抄送 备忘录主题 日期
10
Business Dialogue
Business Negotiation
Dialogue 1
A: Dear Sir, we have received a number of inquiries from our trade connections for your “Fine Suit” clothes and think we may be able to place regular orders with you if your prices are competitive. B: We have the offer ready for you. Here it is. 100 cases at 500 pounds, C.I.F. European Main Ports. A: Why? Your price has soared. The market will not stand a high-priced line. B: You know very well that markets for cloth have gone up a great deal in recent months. Our prices compare favorably with those offered by other manufacturers either in Europe or anywhere else. A: In our opinion a coat of lighter material than yours but equally of best quality and massedproduced at a lower price, would have a large sale in this country. B: Everyone in the trade knows that clothes of our company are of superior quality, above that from other sources. A: I grant that yours are of better quality, but we have a hard time persuading our clients. B: To be frank, if not for the long-standing relationship between us, we would hardly be willing to make you a firm offer at this price. We regret being unable to keep up with your demand. A: It would help me greatly if you make an exception with an eye to future business. B: All right, we’ll do as you wish. We sincerely hope the concession of ours will set the ball rolling. 11
【商务英语课件】Unit-2--Business-Calls
2. Conversation Two
Mark is calling Peter to talk to him about something urgent. Receptionist: KSB Trading. Good morning. Can I help you? Mark: Yes. This is Mark Hill speaking. I’d like to speak to Peter Brown. Receptionist: Hold the line, please. I’ll go and see if he is in. Hello, Mr. Hill, Mr. Brown isn’t in at the moment. His secretary said he left here only a few minutes ago. Mark: That’s too bad. I’ve got something urgent to talk to him about. Do you know when he’ll be back? Receptionist: I’m sorry. I’ve no idea. Can I put you through to the secretary? Perhaps she can help you. Mark: OK. Thank you. Secretary: Mr. Brown’s office. Can I help you? Mark: Yes. This is Mark Hill. I’d like to talk to Mr. Brown, but unfortunately I was told that he was out. Could you tell me where I can reach him?
《商务英语综合教程》 Unit (2)
1. school
a building where young people receive education
2. hospital
3. farm
4. office
5. factory
6. supermarket
A. Brainstorming
Please find out people that will appear in the certain workplaces and fill in the following blanks. For example, we can find teachers and students at school.
stick together and achieve business success.
5. We could lose our most
worker, maybe even have to close
the club for a while.
Section A Vocabulary
Complete the following sentences with the words given.
2. What type of people is regarded as the right staff? 3. How can we encourage personalization according
to the passage? 4. What does the author mean by “Give them the
Additional Reading
3. Technology
It goes without saying that the office should be wired to support Wi-Fi to maximize the flexibility of the space. The positioning of your office no longer needs to be dictated by where the network connection and outlets are located. Of equal importance is making sure your office technology supports employees who work from home – either occasionally or regularly. Making it possible to access files anytime and anywhere, as well as using video conferencing and other collaborative meeting technologies, is part of the flexible office design process.
商务英语综合教程(第二版) Unit 2
……before taking any anti-dumping decisions. 此部分中 before 为连词后面加上现在分词结构相当于一个时间状语从句。
e.g. After shipping the goods, please inform us of the name of steamer and the date of shipment as soon as possible. 在装运货物后，请立即通知我方船名和装船日期。
WTO itselfs
1. There are two lists below. Pair off each word in the first list with its opposite in the second.
1. theoretical 2. private 3. individual 4. capitalist 5. simple 6. buying 7. minimum 8. national
目前，讨论已经开始了，讨论的议题是在修改欧盟反倾销政策时应充分 考虑贸易商、进口商和进口产品的用户和消费者这些所有欧洲经济 操作者的利益。
此句的主要结构是Discussions have started. on……goods 这部分 内容均为discussions 的定语。
take sth. into account: consider sth. 考虑 e.g. The seller should take the risk of accepting D/A terms
Notes
5Multifibre Arrangement：(MFA) 多种纤维贸易安排即国际纺织品贸 易协议 6. Asians have long argued that the methods for determining injury to domestic industry and calculating dumping margins before imposing the fines are flawed. 亚洲人长期以来一直在抗议：在强行征缴罚款之前用来确定倾销对 于国内工业所带来的损失及核算倾销利润的方法存在问题。 impose(to sb./sth）: v. place (a penalty, tax, etc.) officially on sb. / sth 加 （罚金等）于某人 e.g. impose a further tax on wines and spirits 对果酒/烈性酒进行进一步 加税
商务英语Chapter 2参考译文及答案
商务英语Chapter 2参考译文及答案In this chapter, we will provide a reference translation and answers for the exercises in Chapter 2 of your business English textbook. The translation and answers are presented in a clear and organized manner, ensuring a smooth reading experience. Please note that the following text does not contain any links or headings, as per your request.Translation:Text 1:Good morning, ladies and gentlemen. My name is John Smith, and I am the sales manager of XYZ Corporation. I would like to take this opportunity to introduce our new product line to all of you. Our company has been working tirelessly to develop innovative products that meet the needs of our customers, and I am proud to say that this new line is a result of those efforts. We believe that these products will greatly benefit your businesses, and we are excited to showcase them today. Thank you for your attention.Answer to exercise 1:John Smith introduces the new product line of XYZ Corporation and expresses his belief that the products will be beneficial for all attendees.Answer to exercise 2:The purpose of this talk is to provide information about the new product line of XYZ Corporation and generate interest among the audience.Text 2:Dear Mr. Johnson, I am writing to confirm the details of our upcoming meeting on Friday, September 15 at 2:00 PM. The meeting will be held in Conference Room A on the 9th floor of our office building. The agenda for the meeting includes a discussion on the new marketing strategy for our product launch and an update on the current sales figures. I kindly request that you come prepared with any relevant materials or data for these discussions. Please let me know if you have any questions or concerns. Thank you, and I look forward to meeting with you.Answer to exercise 1:The email confirms the date, time, and location of the upcoming meeting, as well as the agenda topics.Answer to exercise 2:The purpose of this email is to provide the necessary information about the meeting and request the recipient to come prepared with relevant materials.Text 3:To whom it may concern, I am writing to inquire about the availabilityof your products for wholesale purchase. I represent a retail company that specializes in home appliances, and we are interested in carrying your brand. Could you please provide me with information on the minimum order quantity, pricing, and any applicable discounts? Additionally, I would like to know if there are any exclusive distributorship opportunities in our area. Thank you for your attention to this matter, and I look forward to your prompt response. Best regards, Emily JohnsonAnswer to exercise 1:The email inquires about the availability of the products for wholesale purchase and asks for information on pricing, order quantity, and distributorship opportunities.Answer to exercise 2:The purpose of this email is to gather information about the availability of products for wholesale purchase and explore potential business opportunities with the company.。
商务英语Unit 2
促销的形式和内容
包括商业广告、营业推广、公共关系和人员推销四类，具体如下：
1、媒体广告 2、户外广告 3、张贴横幅店招展示 4、货架冰柜 5、生动陈列 6、零点陈列优惠销售
7、捆绑销售 8、免费赠饮 9、店员推荐树立好口碑 10、渠道促销 11、超市促销 12、广场促销活动促销
促销的作用
• • • • 1、传递产品销售信息。 2、创造需求，扩大销售。 3、突出产品特色，增强市场竞争力。 4、反馈信息，提高经济效益。
营销术语
• 包括市场细分 （segmentation） • 目标市场选择 （targeting） • 市场定位（positioning） • 需要（needs） • 欲求（wants） • 需求（demand） • 市场供给品（offerings） • 品牌（brands） • 价值和满足（value and satisfaction） • 交换（exchange） • 交易（transaction） • 关系和网络 （relationships and networks）、 • 营销渠道（marketing channel） • 供应链（supply chain） • 竞争（competition） • 营销环境（marketing environment） • 营销策划/方案 （marketing programs）
营销的主要过程
（1）机会的辨识（opportunity identification）；
（2）新参品开发（new product development）； （3）对客户的吸引(customer attraction)； （4）保留客户，培养忠诚(customer retention and loyalty building)； （5）订单执行（order fulfillment）。 • 这些流程都能够处理得好的话，营销通常都是成功的。 如果哪个环节出了问题的话，企业就会面临生存危机 。
商务英语Unit2译文及答案
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
商务英语第二章
商务英语第二章Chapter Two Establishing Business RelationsI.Origin of Establishing Business relations (5m):In doing international trade, one of the vitally important measures is to establish business relations with prospective dealers, either for a newly established firm of an existing one that wishes to enlarge its business scope and turnover. As it is well known, customers are the basis of business development and expansion.II Channels of Establishing Business Relations (20m)Usually informtion about the merchants in foreign countries can be obtained through the following sources:(1)introduction by friends 朋友介绍(2)banks 银行提供(3)chambers of comerce both at home and abroad （e.g. CCPIT）国内外的商会（如：中国国际贸易促进委员会）(4)commercial counselor’s office subordinate to the Embassy of a cer tain country各国大使馆下属的商务参赞处(5)the media of the newspapers, magazines and television 媒体(6)the exhibitions and trade fairs 展览会与交易会(7)a branch office or representative abroad 国外分公司或代表(8)the internet 互联网The following situation s of the new customers must be investigated before communicating with them:A. financial affairs 资金财务情况B. Business activities, their business scope and theirmanagement capability 业务活动、业务范围及经营能力C. Business trustworthiness and credit 商务诚信III. Essential Components of Letters to Establish Business Letters (20m)After obtaining the desired names and addresses of the firms from any of the above sources, the person in charge may start sending letters to the parties concerned. Generally speaking ,this type of letter should begin by telling the receiver the following:1. the source of his information (how and where he gets the name and address of the receiver’s company); (情报来源)2. his aim and intention of writing this letter; （写信目的）3. the business scope of his company, the items they are engaged in, and also its branches and liaison offices, if any; （自我介绍：业务范围、经营项目、分支机构等）4. the reference as to his company’s financial stat us and integrity （本公司资信状况与信誉）In the necessity of importing products from them, put forward your requirements and ask them to send you samples, price list, catalogue, etc.(如需从对方进口产品，则往往会提出要求，索取样品、价格单、产品目录等。
商务英语入门第二章-外教修订版
学会倾听和理解他人的观点和需求，以便更好地沟通。
2
C lear Verbal C om m unication
掌握清晰地表达自己的思想和观点的技巧，以避免歧义。
3
Effective N onverbal C om m unication
学会利用肢体语言和面部表情等非语言方式进行有效的沟通。
Writing Effective Em ails
Байду номын сангаас
Presentation S kills
商务演讲是向他人传达信息和观点的重要方式，本节将介绍商务演讲的准备和执行技巧，帮助您提高演讲能力。
掌握写电子邮件的技巧非常重要。本节将介绍如何撰写有效的商务电子邮件，以便在职场中与同事和客户进行 有效的沟通。
Telep ho ne Etiq uette
电话是商务沟通的重要工具，本节将介绍电话礼仪，包括接听电话、打电话 和处理电话会议等。
N eg otiation Skills
商务谈判是在商业交易中常见的一环，本节将介绍商务谈判的基本原则和技 巧，以及如何在谈判中取得理想的结果。
2 Business Expressions 3 Industry-specific
了解商业交流中常用的表
Vo c a b u la r y
达方式，如问候、感谢和
了解特定行业的相关词汇，
请求等。
以便更好地与同行交流。
Business Com m unication Skills
1
Effective Listening
商务英语入门第二章-外 教修订版
本章将为您介绍商务英语入门的重要性和基本词汇。您将学习到如何进行有 效的商务沟通，写出精彩的电子邮件，掌握电话礼仪等重要技能。此外，您 还将了解跨文化沟通和建立商业关系的方法。
商务英语Chapter 2
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Chapter Two
Punishment: Same as reward，except that the consequences are unpleasant. For example “You can't possibly mean that. Only a fool would ask for such a high price.” Commitment: A statement by the source to the effect that his future bids will not go below or above a certain level. For example，“We will deliver the equipment within three months at the price we originally quoted.” Question For example， A statement in which the source asks the target to reveal information about itself. “Why are you asking for such mode of payment'?"
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Chapter Two
Phrases&Expressions
non-task sounding 开局前试探 at hand近在手边 task-related exchange of information谈判信息交流 be associated with与……有关 little-known words几乎没人知道的词语 make notes of将……记下来 to do with与……有关 eye contact眼神交流
国际商务英语Chapter 2 Business Negotiation
General Procedure in Business Negotiation
Generally, the business negotiation will usually go through five steps, namely, enquiry, offer, counter-offer, acceptance and conclusion of a contract.
Chapter 2
Business Negotiation
Overview of Negotiation
What is negotiation? A negotiation is a process of communication between parties to manage conflicts in order for them to come to an agreement, solve a problem or make arrangements.
reaches the offeree before or at the same time as the offer. Until a contract is concluded an offer may be revoked if the revocation
reaches the offeree before he has dispatched an acceptance. However, an offer cannot be revoked: (a) if it indicates, whether by stating a fixed time for acceptance or
new offer
A reply to an offer which purports to be an acceptance but contains additions, limitations or other modifications is a rejection of the offer and constitutes a counter-offer.
商务英语Chapter 2参考译文及答案
目前，我们对中等价位的益智玩具感兴趣，希望贵公司能给我们发送目录、样本及所有必需的资料。
同时，请向我们报出包括我方3%佣金的奥克兰到岸价的最低价。
盼早日收到回复！
亨利
尊敬的丽莎：
承蒙澳大利亚安德森公司向我方提供了贵公司的名称和地址。现在我们给你方写信并希望同你方建立贸易关系。
Chapter 2
Learning Aims
学完本章，学生应能：
1．了解如何与潜在的交易商建立业务关系；
2．掌握建立业务关系的信件的结构以及相关术语和表达方式；
3．熟悉一些玩具名称；
4．学会分析案例，并撰写建立业务关系的信件。
Background Information
对外贸公司来说，与潜在的交易商建立业务关系非常重要。通常，潜在交易商的资料可从以下渠道获得：
1. It is highlyappreciativethat you are willing to enter into business relations with our company.
2. We would be pleased to receive your catalogue and price list for the plastic toys you advertised inChina Dailyof July 16, 2012.
我们多年来一直在进口塑料玩具。目前我们对澳大利亚各种各样的塑料玩具感兴趣，很想获得你方的目录和报价。
如果你方的价格与现行市场行情一致的话，我们相信能做成大生意。
盼望早日收到你方的来信。
蒂姆·梁
Letter 6
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Four Basic Conditions For an Offer Complete offer 完整
① An agreement on “general terms and conditions” in advance
② The main trade terms in the offer same as the previous ones ③ Form certain trade practices which are known to the two parties
The contents of a firm offer:
An exact description of the goods Mode of the payment Terms of deliverythe offer
Kinds of Offer
A selling offer (卖方发盘): the offeror is the seller A buying offer or bid (买方发盘或递盘): the offeror is the buyer
2. Offeree (受盘人): the party who receives an offer
Four Basic Conditions For an Offer Validity of an Offer 发盘的有效期
If an offer doesn’t clearly stipulate the time of validity, it will be effective within a reasonable time. (合理时间内有效) An oral offer, unless otherwise agreed, must be accepted immediately unless the circumstances indicate otherwise. (口头发盘，如无约定，仅当 场有效).
① “Invitation to make an offer” 邀请发盘
“PLEASE OFFER NORTHEAST SOYA BEAN” “东北大豆，请发盘”， “BOOKABLE MAXAM BRAND DENTAL CREAM LARGE SIZE MAX 10000 GROSS PLS CBL LOWEST PRICE EARLIEST DELIVERY TIME”
Kinds of Offer
2. Non-firm offer 虚盘
Is an offer without engagement.
In most cases, the contents are not clear and definite, the main terms and conditions are not complete.
Four Basic Conditions For an Offer 4. Shall be sent to the offeree and contain the term of validity 送达受盘人并规定有效期 。
An offer becomes effective when it reaches the offeree. 发盘于送达受盘人时生效 An offer is terminated until the date of validity stipulated in the offer.
General procedure in business negotiation
Attention when making Enquiry
① The buyers should not give away his real intentions in the Enquiry ② Can ask for more information besides the prices of the goods ③ Will not bind upon both parties ④ Enquiries should be brief, specific, courteous and reasonable ⑤ Can be taken as an integral part of the documents and as evidence to handle the disputes
Offer and Acceptance are the necessary procedures
General procedure in business negotiation 1. Enquiry 询盘
Enquiry are usu. made by the buyers without engagement (无约束力) to get information about the goods to be ordered, such as quality, quantity, price, delivery date and other terms.
General procedure in business negotiation
2. Offer 发盘也称报盘、发价、报价
A proposal for concluding a contract addressed to one or more specific persons constitutes an offer if it is sufficiently definite and indicates the intention of the offeror to be bound in case of acceptance.
General procedure in business negotiation
Four Basic Conditions For an Offer
1. Shall be made to one or more specific persons
2. Shall indicate the intention of the offeror to be bound in case of acceptance 3. Contents of the offer shall be definite, i.e. trade terms of the offer shall be complete, clear and final
Four Basic Conditions For an Offer
Clear offer 明确
No terms such as
“the price is only for your reference” or “delivery may be made in August or in September”
指交易的一方准备购买或出售某种商品，向对方 询问买卖该商 品的有关交易条件。询盘的内容可 涉及：价格、规格、品质、数量、包装、装运以 及索取样品等，而多数只是询问价格。所以，业 务上常把询盘 称作询价。
General procedure in business negotiation
Kinds of Enquiry
根据《联合国国际货物销售合同公约: “向一个 或一个以上特定的人提出的订立合同的建议， 如果十 分确定并且表明发盘人在得到接受时承 受约束的意旨，即构成发 盘。
General procedure in business negotiation
Parties in Offer
1. Offeror (发盘人): the party who makes an offer
Chapter 2: Business Negotiation
Business Negotiation
General procedure in business negotiation
General procedure in business negotiation
Enquiry Offer Counteroffer Acceptance
4. Shall be sent to the offeree and contain the term of validity
Four Basic Conditions For an Offer Shall Be Made to One or More Specific Persons 应向一个或一个以上特定的人提 出
1. Enquiry询盘
② “Invitation to make a bid” 邀请递盘
“NORTHEAST SOYA BEAN AVAILABLE PLEASE BID” “东北大豆可供，请递盘”， “CAN SUPPLY MAXAM BRAND DENTAL CREAM USD0.50 PER PC MAR SHPMT CBL RESP IF INTERESTED”
Four Basic Conditions For an Offer
Final offer 终局或无保留
Without any restrictive conditions, such as
“subject to our final confirmation” “subject to prior sale” “without engagement”
Kinds of Offer
Example of a non-firm offer
“OFFER NORTHEAST CHINA SOYBEAN 10000 M/T OUR REFERENCE PRICE (参考 价格) USD300 PER M/T FOB DALIAN SUBJECT TO OUR FINAL CONFIRMATION.” (“以我方最后确认为 准”)。
① “Invitation to make an offer” 邀请发盘