Chapter 2-Negotiation Strategies谈判策略
谈判目标的确定
作用:开价的尺度
案例:1972年英国首相 撒切尔夫人 在欧共体首脑会议上提出 关于减少英国负担的费用 最高目标:10亿英镑 最终成交:8亿英镑
商务英语词汇大全文库
商务英语词汇大全文库
一、国际贸易
1. 进出口:Import / Export
2. 贸易顺差:Trade Surplus
3. 贸易逆差:Trade Deficit
4. 自由贸易区:Free Trade Zone (FTZ)
5. 关税:Tariff
6. 世界贸易组织:World Trade Organization (WTO)
7. 贸易壁垒:Trade Barrier
8. 非关税壁垒:Non-T ariff Barrier (NTB)
9. 贸易协定:Trade Agreement
10. 区域经济一体化:Regional Economic Integration
二、商务谈判
1. 谈判:Negotiation
2. 议价:Bargaining
3. 报价:Quotation
4. 还价:Counteroffer
5. 合同:Contract
6. 交货期:Delivery Date
7. 支付方式:Payment Method
8. 谈判策略:Negotiation Strategy
9. 协商:Mediation
10. 仲裁:Arbitration
三、营销策略
1. 市场调研:Market Research
2. 目标市场:Target Market
3. 产品定位:Product Positioning
4. 品牌建设:Brand Building
5. 促销策略:Promotion Strategy
6. 广告宣传:Advertising Promotion
7. 公共关系:Public Relations (PR)
Negotiation Strategies
A. Repeatability
If it is a whole series of deals with one organization, then there needs to be goodwill and lasting relationships. A personal relationship is essential. If on the other hand, unnecessary to have the same concern to establish goodwill for one-time deal.
C. Aim high to achieve more D. Hierarchy of objectives, each being more or less general, less or more specific. For a quick deal, very precise targets, very clear views about compromises For a hold-back negotiation, such precision may act as a psychological barrier, and restrain the ability to explore creatively
Participation
One strives to enlist the aid of other party, to act either directly or indirectly. Participation can be especially important when contemplating a merger or acquisition.
【培训课件】商务谈判讲义-NEGOTIATION_SKILLS(谈判思维和心理、谈判策略与技巧、谈判
快速
顺进
顺进 顺进
顺进
慢速
中速
快速
时间速度
PRAM模式
• 制定谈判计划 • 建立和发展双方友好关系 • 达成双方都能接受的协议 • 协议的履行和关系的维持
2.3商务谈判的原则与成败标准
• 2.3.1原则 • 自愿 • 平等 • 互利 • 求同 • 效益 • 合法
2.3.2 成败标准
• 经济效益 • 谈判成本 • 社会效益
谈判
• 按谈判的正式程度分:正式谈判、非正式谈判
商务谈判的 8字真言
• NO TRICKS - 货真价实,童叟无欺 • N - Need (what’s my need?) • O - Options (any more options?) • T - Time (who need more urgently?) • R - Relationships (Good?) • I - Investment (who invest more effort?) • C - Credibility (of people, product) • K - Knowledge (of each other) • S - Skills (negotiation skill)
地了解别人的用意,就拥有最好的机会。
—— 美国保德信人寿保险公司 总裁 Robert Beck
商务英语综合教程IV(第三版)Unit2
Unit 2 Negotiation
Related Information
Negotiation Skill Development
Although everyone negotiates informally all the time without even being aware of it, formal negotiation is a skill that can be learned through experience and practice. People who negotiate a lot tend to be much more skilled at it than people who have not participated in many formal negotiations. Experienced people are more likely to know what to say, when to make concessions, when not to, what to concede, what not to, and, in general, how to manipulate the situation to their own advantage. For this reason, negotiation tends to favor the experienced party.
In general, it is useful to know and understand the difference between integrative (or win-win) negotiation strategies and distributive (or win-lose) strategies. Win-win strategies are most useful when it is possible to develop a solution to a problem in which both (or all) sides win, or at least come out ahead of where they would, were the conflict to continue.
主方negotiation plan(谈判方案 )
Negotiation plan of Haorun Group
1. Background information
As a Real Estate Investor, we won the bid of a plot of land with about 20000 m2...We are planning to build a office building. Though a bid, we have found the best contractor. And five representatives of our contractor, ## Company, were invited to *** for negotiation.
2.Content
1)Theme: To build a 10-story office building with a reasonable price.
2)Goals
①Space usage: to maximize space utilization rate
A. Afforested areas: 10.3%
B. Office space: 80%
C. Parking lots: 300
②Costs
A. Ideal target: 50000000
B. Acceptable aim: 65000000
C. Minimum target: 75000000
3)Completion date: one year after signing the contract
商务谈判的要素及策略
二、阐述技巧
注意正确使用语言
(1)准确易懂 (2)简明扼要,具有条理性 (3)第一次就要说准 (4)语言富有弹性 (5)发言紧扣主题 (6)措词得体,不走极端 (7)注意语调、语速、声音、停顿和重复 (8)注意折冲迂回 (9)使用解围用语 (10)不以否定性的语言结束谈判
三、提问技巧
议程规定的辩论时间提问
三、提问技巧
3.提问的其他注意事项
注意提问的速度 注意对手的心境 提问后给对方以足够的答复时间 提问应尽量保持问题的连续性
四、答复技巧
1.不要彻底答复对方的提问 2.针对提问者的真实心理答复 3.不要确切答复对方的提问 4.降低提问者追问的兴致 5.让自己获得充分的思考时间 6.礼貌地拒绝不值得答复的问题 7.找借口拖延答复
硬态度
·对对手温和,但对谈判主题采取强
·借底牌以误导谈判对手
硬态度
·对谈判对手施加压力
·不掀底牌
·坚持立场
·讲理,但不屈服于压力
·以自身受益作为达成协议的条件 ·眼光摆在利益上,而非立场上
·探寻共同利益
★
背景
· 谈判的具体内容 · 谈判对方的经历、经验、能力等有关知识 · 对方的需要 · 谈判时间 · 谈判地点
★ 管理者的世界是张谈判桌 ★ 谈判动力:需要和需要的满足
谈判的要素和种类 谈判策略 谈判技巧
Negotiation Strategy商务谈判
PREPARATION QUESTIONS
• WHAT SHOULD BE FIRST TALKED ABOUT? • WHAT ARE THE SENSATIVE ISSUES NOT TO TALK ABOUT? • SINCE THE LAST TRADE, WHAT CHANGES HAVE BEEN MADE? • WHAT WILL THE OTHER SIDE OPPOSE? WHICH AREA SHOULD WE MAKE CONCESSION? • WHAT ARE THE GOALS OF THE OTHER SIDE? • WHAT WILL THE OTHER SIDE OPPOSE?
• 5 MEMBERS: LEADER, MARKETING, TECHNICAL, FINANCE AND ACCOUNTING, SECRETARY • 6 MEMBERS: LEADER, SALES,TECHNICAL, LOGISTICS, F&A, SECRETARY
SITTING PLAN
THE NEGOTIATION
• CASE STUDY: JAPANESE AUTOMOBILE COMPANY IN THE US
WIN-WIN
• BETTER FOR BOTH SIDES WITH THE AIM TO HAVE WIN-WIN OUTCOMES • BOTH PARTIES SHOULD KNOW WHAT THEIR COMMON INTERESTS ARE • BIG MISTAKE: DISCUSS ISSUE BY ISSUE
国际商务谈判(英文)chapter10 Negotiation Strategies
Thanks!
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L/O/G/O
国际商务谈判(英文)chapter10 Negotiation Strategies
Chapter10 Negotiation Strategies
2
Teaching Objectives
After studying this module, you should be able to know: • 1. Strategic considerations • 2. negotiation strategies; • 3. choices of strategy; • 4. how to develop your own negotiation style
1. 10.2.1 The repeatability of a negotiation 2. 10.2.2 The strengths of negotiating parties 3. 10.2.3 The importance of a deal 4. 10.2.4 The time scale 5. 10.2.5The negotiation resources
11
10.3.5 The Avoidance Strategy (1)Negotiate Money Issues First (2)Negotiate Non-Money Issues First (3)Refuse to Combine Negotiation of Related
商务谈判策划书英文
商务谈判策划书英文
篇一:英文版商务谈判计划书
商
务
谈
判
计
划
书
专业班级: 11市场营销专升本
学生姓名:拾以婷,李玉敏,叶蕾,汪平莉,张晨,朱真真
吴颖翔,章王亮,张玉铜,尹成存
Phone Agency Company Negotiation Plan
1.Backgrounds
Our company :
Our company was established on April 20, XX, mainly engaged in mobile voice, data,
IP telephony and multimedia services. In addition to providing basic voice services, it also offers mobile phone sales agents, IP phones and other value-added data services, with "Global", "M-Zone",
"Shen Zhou Xing" and other well-known customer brands.
Opponent company :
Samsung Group is South Korea's largest conglomerate, has sales outlets in many countries and regions, businesses involved in electronics, finance, machinery, and many other fields, in the international market highlights prowess.
商务英语翻译复习材料
商务英语翻译复习材料
1. Business Negotiations 商务谈判
- Negotiation Strategies 谈判策略
- Preparing for Negotiations 准备谈判
- Cultural Aspects in Negotiations 谈判中的文化因素
2. Business Correspondence 商务信函
- Letter Writing Format 信函写作格式
- Formal and Informal Language in Business Correspondence 商务信函中的正式和非正式语言
- Email Etiquette 电子邮件礼仪
- Writing Effective Business Emails 写作有效的商务电子邮件
3. Business Presentations 商务演讲
- Planning and Structuring Business Presentations 商务演讲的规划和结构
- Visual Aids and Presentation Tools 视觉辅助和演示工具
- Engaging the Audience and Delivering a Persuasive Presentation 吸引观众并进行有说服力的演讲
- Handling Questions and Objections 处理问题和异议
- Tips for Successful Business Presentations 成功商务演讲的技巧
谈判策略实施方案英文缩写
谈判策略实施方案英文缩写
Negotiation is an essential skill in both personal and professional life. It is a process of communication and compromise that aims to reach a mutually beneficial agreement between two or more parties. In order to achieve success in negotiations, it is crucial to have a well-thought-out negotiation strategy and implementation plan.
The implementation of a negotiation strategy requires careful planning and consideration of various factors. This includes understanding the interests and positions of the other party, as well as identifying potential areas of agreement and disagreement. It also involves setting clear objectives and priorities, as well as establishing a framework for the negotiation process.
二次谈判流程
二次谈判流程
(中英文实用版)
Title: Flow of the Second Negotiation
中文标题:二次谈判流程
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Paragraph 1:
The second negotiation is an important step in the business process.After the initial discussion and the exchange of basic information, both parties will enter the second negotiation stage.This stage is focused on detailed consultation, further understanding of each other"s needs and requirements, and specific issues such as price, delivery time, and payment terms.
第一段:
二次谈判是商业流程中的重要步骤。在初步讨论和基本信息交流之后,双方将进入二次谈判阶段。这一阶段主要进行详细咨询,进一步了解彼此的需求和要求,以及诸如价格、交货时间和支付条款等具体问题。
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Paragraph 2:
During the second negotiation, both parties should fully communicate and coordinate to reach a win-win situation.It is essential to maintain good communication, actively listen to each other"s opinions, and respect each other"s positions.The negotiation process should be
实务:跨文化谈判策略(英文版)
3.1 Aims of Negotiation谈判目的
• Defining the aims of negotiations means that the negotiators should know well their desired results according to their own practical conditions so as to avoid manipulation by their counterparts. •
• Designing your own agenda most suitable to you and letting all the negotiator be very familiar with the plan. • Comparing your own agenda with your counterpart’s when you have got his agenda and considering how to adopt new strategies and tactics,which should be used with caution.
●Making no compromise in the matter of prices at the beginning of negotiation.
If you are an exporter,remember never to make compromise in the matter of prices at the beginning of negotiation, or you will lose other advantages,such as the product‟s quality, and other conditions of transaction being of benefit to you. 10
商务英语谈判技巧
Business Negotiation Skills in English
〔商务英语谈判技巧〕
Phases of Negotiation
According to Robert Maddux, author of Successful Negotiation, negotiation is the process we use to satisfy our needs when someone else controls what we want. In business negotiations, the two parties endeavor to obtain their business goals through bargaining with their counterparts. Business negotiations are conducted in the following four phases: the preparation phase, opening phase, bargaining phase and closing phase.
Preparation phase
1.Choosing your team
The negotiation team should include members in the following areas:
✓Commercial: responsible for the negotiation on price, delivery terms, and commercial policy of risk taking.
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c. Maintain emotional distance
Take a few minutes to cool down, when someone is trying to bully you.
d. Listen
Work hard to listen to a bully and try to get the information you need from his remarks.
a. The screamer is truly angry, upset or scared. b. The screamer is a habitual screamer. They scream every now and then in negotiations, which is annoying, but harmless—if you know you are dealing with such a person, just don’t respond.
b. Another way to deal with such persons is to take a break.
A situation is seldom so urgent that you can’t take a break and come back at a later time. Even a short break is helpful to clear the air after an outburst.
All these phrases are surprisingly calming.
It’s not that you are agreeing with the screamer, but you’re telling your counterpart that you want to understand what he or she is saying and feeling.
Dealing with different types of difficult people
1) Dealing with the bully
(仗势欺人者,横行霸道者)
Bullies
use a variety of techniques, such as making take-it-or-leave-it offers, screaming, etc. A bully is anyone who tries to intimidate someone who is perceived as weaker.
e. Communicate clearly
来自百度文库
Let the other party know exactly what you want.
f. Close
Try to close the deal at every opportunity.
2) Dealing with the screamer
No
matter what you do, negotiating with a bully is not going to be a pleasant experience. Whatever you do, don’t try to outbully a bully. Instead, rely on the six basic skills listed below:
For example, if someone says
“You keep forgetting that price over and
over again. Have you lost your mind?”
How would you respond to such a criticism?
You say,
---Show them you understand by active listening and asking questions— especially open—ended ones like “why,” “how,”, “what,” “tell me about,” and “explain.” Above all, imagine yourself in their position. Figure out what’s really going on. Then search for a solution.
Why?
To avoid the strong obligation to do something in return. As a result, it is your responsibility to label your concessions and make them clear to the other party.
a. Prepare
Be sure that you know everything you need to know about your counterpart before you begin the negotiation.
b. Set limits
Be sure that you are very clear about the limits you set. Never accept from a bully a deal that you would not accept otherwise.
c. Third, don't give up on your original demands too hastily. Your concessions will be more powerful when your counterpart views your initial demands as serious and reasonable. Accordingly, spend time justifying your original offer and then use it as a reference point when labeling your concession.
2. Strategies for making concessions
1) Label your concessions
In negotiation, don't assume that your actions will speak for themselves. Your counterparts will be motivated to ignore your concessions.
When it comes to labeling, there are a few rules to follow. a. First, let them know that what you have given up is costly to you. By doing so, you clarify that a concession was, in fact, made.
“It must seem like that to you, doesn’t it? ”
Refusing to strike back eventually bores your attacker. When there is no fuel for the fire, there is no fire.
How to deal with a screamer?
a. When someone is yelling at you in negotiations, try one of these phrases:
--- I hear from your voice that you’re upset. --- Let me be sure that I understand you. --- Tell me more about that.
---Be silent and let your counterparts vent (发泄情感,尤指愤怒). Silence can be an effective countermeasure (对策)in highly emotional situations. Don’t argue ---Do not resist the person’s remarks.
Types of Screamer The screamer is anyone who does a great deal of yelling or screaming. This personality type is a variation on the bully, but we deal with screamers separately because three distinct types of screamers exist.
c. If these methods do not work well in a situation, you may substitute one or both of the negotiating parties. Another member of the team may be fresher and perhaps better be able to deal with the aggressive negotiator.
b. Second, emphasize the benefits to the other side. It is found that negotiators reciprocate concessions based on the benefits they receive, while tending to ignore how much others are sacrificing.
c. The screamer is a bully. If the person is trying to bully you, read the six basic skills to treat a bully mentioned above. The worst thing you can do is to sink to the level of someone else’s negative behavior pattern. If you are not normally a screamer, don’t start just because the person sitting across you start yelling.
Negotiation Strategies
Strategies for international business negotiations
1. Strategies for dealing with difficult people:
Don’t react
---Start by not reacting. Reacting will often lead to an emotional escalation. Thomas Jefferson once said, “When angry, count ten before you speak; if very angry, count a hundred.”
If your counterpart becomes emotional, trying to convince them tend to be fruitless.
Rather, listening respectfully and acknowledging the reasonableness of their points and feelings, without agreeing, will be far more productive.