管理经济学01-03

August 2012 Business School of SCU

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Who Makes the Strategic Decisions?
By Senior Group including CEO With Formal Strategic Planning Process By Business Unit Leaders By CEO or Equivalent By Others
Standing
up
Sitting
down in your seat
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August 2012 201209-12
Business School of Sichuan Business School of SCU Universityt
Learning Objectives


Managers create new ways of producing and distributing goods and services Managers change how the world works through their actions
August 2012 Business School of SCU
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Source: Improving Strategic Planning: A McKinsey Survey, The McKinsey Quarterly, September 2006
August 2012
Business School of SCU
Organizing
Organizing involves deciding:
1. 2.
3.
4.
5.
Describe the basic functions of management Identify where in an organization managers are located Discuss the challenges people encounter as they become first-line managers Describe the roles managers adopt to perform the basic functions of management Outline the competencies managers must have to be effective

2001 Internship in European Commission and 3 months of Ph. D. in Management studying at NTU in Singapore

2001 September back to Business School of SCU
Principles of Management
Weicheng WANG Assistant Professor Business School of Sichuan University
Who Am I?

1998 Bachelor degree of Economics in SCU

2000 Master degree of European Studies in UMAC
August 2012 Business School of SCU
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Controlling

The process of monitoring performance against goals, intervening when goals are not met, and taking corrective action First step – Drafting plans Important aspect is creating incentives that align employees’ and organization’s interests
Raise

the hand Stand up Shout out
Business School of Sichuan Business School of SCU University
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August 2012 201209-12
Rules Three In the Courses

Teamwork spirit establishment Working in group


Team project paper writing
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August 2012 201209-12
Business School of Sichuan Business School of SCU University
Rules Four In the Courses

When you answer my questions, there are two options for you to choose freely :

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August 2012 201209-12
Business School of Sichuan Business School of SCU University
Contact Information

Contacts:



+86-28-85415415 (office) +86-28-87580053 (office) +86-13808052008 (mobile)


Business English – undergraduate, master, MBA and EMBA courses
Global business – undergraduate courses for visiting students from foreign universities, such as ESC Burgundy School of Business, France, Pacific Lutheran University, U. S. A., etc. International Business Development – undergraduate course Business Analysis – undergraduate course for ACCA students …

E-mail Address:

LHWWCDURA@
Business School of Sichuan Business School of SCU University
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August 2012 201209-12
Rules One In the Courses

English As much as possible, A.M.A.P. Other languages As little as possible, A.L.A.P.

Who will perform the task? Where will decisions be made? Who reports to whom? How will different parts of the organization fit together to accomplish the common goal?

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Leaders versus Managers
Process Vision Establishment Management * Plans and budgets * Develops process steps and set timelines * Organizes and staffs * Maintain structure * Controls processes * Identifies problems Leadership

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August 2012 201209-12
Business School of Sichuan Business School of SCU University
Rules Two In the Courses

Don’t hesitate to interrupt me whenever you get lost in my course delivery Reminding options:
August 2012 Business School of SCU
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Management and Managers

Management: The art of getting things done through people in the organization Managers give organizations a sense of direction purpose and
August 2012 201209-12 Business School of Sichuan Business School of SCU University
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Delivered Courses

Management principles – undergraduate course Managerial economics – undergraduate course Marketing – undergraduate course
* Set the direction and develops the vision * Develops strategic plans to achieve the vision
Development and Networking Vision Execution