经销商盈利能力分析
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Purpose of Investment Support 投资支持设立的目的
➢ To provide good sales and finance environment, and assist DS dealers to shorten the period of return of investment on DS Store project.经销商提 供良好的销售及财务环境， 协助经销商提高DS Store项目 投资回报率并缩短投资回报 期限。
➢ New Car Sales Activity 新车销售业务 ① Sales volume and income 销量及收入 ② Discount to customer 客户折扣 ③ Gross margin on new car 新车销售毛利
➢ Aftersales Activity 售后服务业务 ① Entrance 进场台次 ② Aftersales income and gross margin 售后收入及毛利
预期有差距，2013年此两家店的销量分别是预期的58%以及61%。In 2012, sales of Nanjing and Wuxi are 49% and 36% respectively of BP forecast. In 2013, sales has risen but it still has large gap with BP forecast
2200
20.00%
Orginal 初始标准
1
3.00% 2.00%
Decrease % 成本减少率
2000
13.9Байду номын сангаас%
15.00% 10.00%
Decrease % 成本减少率
1000
0.5
1.00%
5.00%
0 A Class
B Class
C Class
0.00%
0 A Class
B Class
6000
5600
5000
4300
4300
45.00% 40.54% 40.00%
35.00%
Size M² 平方米
2.5
6.00% 5.00%
Current 现行标准
4000
3700
3700
30.00% 25.00%
Current 现行标准
2 1.5
4.00%
Orginal 初始标准
3000
23.21%
CAPSA
Factors affect dealer profitability -Sales volume 影响经销商盈利的因素--销量
销量远低于预期 Sales volumes is lower than BP forecast ➢ 2012年，南京大道和无锡鸿达的销量分别只达到预期的49%和36%。2013年，销量有所上升但仍与
DS
CAPSA
Decreased investment cost & size on DS Store
降低的DS Store投资及规模
4
8.57%
8.57%
8.57%
9.00% Cost per M²
3.5
3.2 3.5
3.2 3.5
3.2 3.5
8.00% KRMB 每平方米成本
3
7.00% （千人民币）
➢ Size of the DS Store has been decreased significantly as much as 40% DS Store的规模大幅度的降低最高达到40%
➢ Cost per M² has been decreased by 8.57% compares to original standard 每平方木的成本相比原来降低了8.57%
59% 48% 44%
DS
Purpose of Launching Support 开业支持基金设立的目的：
➢ To support DS dealers to enhance DS brand awareness and boost sales 支持经销商在 最短的时间内建立DS品牌知 名度，促进地区销售量
Investment Cost MRMB 投资成本（百 万人民币）
Current 现行标准
Orginal 初始标准
Decrease % 成本减少率
After some experience with existing DS store, the new policy on DS Store’s investment cost and size has been introduced in February 2013. The major change of the new policy is the sizedown of the DS store while the standard of DS store remains the same 在经历部分DS Store的经验后，在2013年的2月推 出了关于DS Store新的投资及规模的政策，新政策的主要变 化在于DS Store在规模上的缩小然而DS Store的规模并没有 因此而降低
Main factors have impacts on the dealer profitability
影响经销商盈利情况的主要因素
➢ Investment cost on DS Store DS Store 的投资 ➢ Launching support and investment support 开业支持及投资支持
C Class
0.00%
20 18
18
16 14
14
12
10
22.22%
8
6
4
2
0 A Class
DS
15 12
38.46% 13
20.00% 8
B Class
C Class
45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
➢ Total investment cost on DS Store has been decreased by 27%
in average compares to original standard DS Store的总投资平
均下降达到27%
CAPSA
Launching Support+ Investment support 开业支持+投资支持
➢ To provide good sales and finance environment, and assist DS dealers to shorten the period of return of investment on DS Store project.经销商提 供良好的销售及财务环境， 协助经销商提高DS Store项目 投资回报率并缩短投资回报 期限。
➢ New Car Sales Activity 新车销售业务 ① Sales volume and income 销量及收入 ② Discount to customer 客户折扣 ③ Gross margin on new car 新车销售毛利
➢ Aftersales Activity 售后服务业务 ① Entrance 进场台次 ② Aftersales income and gross margin 售后收入及毛利
预期有差距，2013年此两家店的销量分别是预期的58%以及61%。In 2012, sales of Nanjing and Wuxi are 49% and 36% respectively of BP forecast. In 2013, sales has risen but it still has large gap with BP forecast
2200
20.00%
Orginal 初始标准
1
3.00% 2.00%
Decrease % 成本减少率
2000
13.9Байду номын сангаас%
15.00% 10.00%
Decrease % 成本减少率
1000
0.5
1.00%
5.00%
0 A Class
B Class
C Class
0.00%
0 A Class
B Class
6000
5600
5000
4300
4300
45.00% 40.54% 40.00%
35.00%
Size M² 平方米
2.5
6.00% 5.00%
Current 现行标准
4000
3700
3700
30.00% 25.00%
Current 现行标准
2 1.5
4.00%
Orginal 初始标准
3000
23.21%
CAPSA
Factors affect dealer profitability -Sales volume 影响经销商盈利的因素--销量
销量远低于预期 Sales volumes is lower than BP forecast ➢ 2012年，南京大道和无锡鸿达的销量分别只达到预期的49%和36%。2013年，销量有所上升但仍与
DS
CAPSA
Decreased investment cost & size on DS Store
降低的DS Store投资及规模
4
8.57%
8.57%
8.57%
9.00% Cost per M²
3.5
3.2 3.5
3.2 3.5
3.2 3.5
8.00% KRMB 每平方米成本
3
7.00% （千人民币）
➢ Size of the DS Store has been decreased significantly as much as 40% DS Store的规模大幅度的降低最高达到40%
➢ Cost per M² has been decreased by 8.57% compares to original standard 每平方木的成本相比原来降低了8.57%
59% 48% 44%
DS
Purpose of Launching Support 开业支持基金设立的目的：
➢ To support DS dealers to enhance DS brand awareness and boost sales 支持经销商在 最短的时间内建立DS品牌知 名度，促进地区销售量
Investment Cost MRMB 投资成本（百 万人民币）
Current 现行标准
Orginal 初始标准
Decrease % 成本减少率
After some experience with existing DS store, the new policy on DS Store’s investment cost and size has been introduced in February 2013. The major change of the new policy is the sizedown of the DS store while the standard of DS store remains the same 在经历部分DS Store的经验后，在2013年的2月推 出了关于DS Store新的投资及规模的政策，新政策的主要变 化在于DS Store在规模上的缩小然而DS Store的规模并没有 因此而降低
Main factors have impacts on the dealer profitability
影响经销商盈利情况的主要因素
➢ Investment cost on DS Store DS Store 的投资 ➢ Launching support and investment support 开业支持及投资支持
C Class
0.00%
20 18
18
16 14
14
12
10
22.22%
8
6
4
2
0 A Class
DS
15 12
38.46% 13
20.00% 8
B Class
C Class
45.00% 40.00% 35.00% 30.00% 25.00% 20.00% 15.00% 10.00% 5.00% 0.00%
➢ Total investment cost on DS Store has been decreased by 27%
in average compares to original standard DS Store的总投资平
均下降达到27%
CAPSA
Launching Support+ Investment support 开业支持+投资支持