新编剑桥商务英语初级第4单元TPI_课件剖析

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新编剑桥商务英语module 4

2. Listen again and choose the best ending A, B or C for each sentence 1 – 5. 1. The speaker compares throwing adverts into the air to _______. A. Internet advertising. B. wasting money on advertising. C. advertising with leaflets. 2. His first piece of advice is to ________. A. make sure people find you on the search engine. B. make sure people visit the search engine. C. set up a search engine. 3. Spend plenty of time on _______. A. promoting others on your site. B. creating links to increase traffic. C. recommending your product on other sites. 4. The speaker __________. A. thinks email can be effective. B. is doubtful about using email. C. never sends marketing emails. 5. It’s a good idea to ________. A. give free samples away at the beginning. B. make the website free to visit. C. offer something free to encourage people to return.

新编剑桥商务英语Unit-4 (2)优选全文

4. The speaker __________. A. thinks email can be effective. B. is doubtful about using email. C. never sends marketing emails.
5. It’s a good idea to ________. A. give free samples away at the beginning. B. make the website free to visit. C. offer something free to encourage people to return.
ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc.
Vocabulary: Types of advertising
word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample
Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away.

新编剑桥商务英语Unit4

• What’s the product or company? • Who will most likely be interested
in the ad? • In what way is it advertised? • What’s the purpose of each ad?
Types of Advertising
ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc.
Vocabulary: Types of advertising
word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
•- keep a file of your visitors
From the perspective of their purpose: • Non-commercial ads (public service ads) • Commercial ads
Fr • Billboard ads/ paper ads/ radio/ internet
6. I suppose it’s good if you’re looking for a job locally and _n_e_w_s_p_a_p_e_r_a_d_v_e_r_t_s_ are relatively cheap.

剑桥国际英语教程(入门级)4单元(全) PPT

• barrette [bə'ret]
• 袜子 • 运动鞋 • 睡衣 • 泳装 • 内衣，内裤 • 发夹
6
• red • pink • orange • yellow • light green • green • dark green
colors
• 红色 • 粉色 • 橘色；橙色 • 黄色 • 浅绿 • 绿色 • 深绿
18
P: ! Our clothes dry. Where is my
new blouse?
J:
?
P: it’s white.
J: Here’s a light blue blouse.
?
P: No, it’s not mine---Wait. It is mine. !
J: Oh, no. our clothes are light blue.
11
重点单词
• favorite adj. 最喜爱的；n.喜欢的事物 • What are your favorite sports/colors? • 你喜爱的运动/颜色是什么？ • Who is your favorite TV star/singer? ? • 谁是你最喜爱的电视明星/歌手？ • Fruit and vegetables are my favorite. • 蔬菜水果是我最喜爱的食物。
12
重点单词
• whose 谁的 • 用于提问主人。回答是”----的“。 • who 谁 • 仅用于提问人。
13
物主代词

• 形容词性物主代词后有名词
• my • your • his • her • its • our • their
• 名性物主代词后无名词，典型标志是有”s“

剑桥商务英语初级ppt课件

training) ▪ 9. 防止性骚扰培训 (Sexual harassment training 8
Listening: What does your job involve? 你的工作包括哪些职责？
▪ Job titles 工作头衔
▪ Chairman of the Board of Directions 董事长 ▪ Managing Director/ General Manager 总经理 ▪ CEO: Chief Executive Officer 执行总裁，首席执行
13
Adverbs and expressions of frequency
Adverb always usually often sometimes rarely never
Frequency 100% 90% 75% 30% 10% 0
14
Speaking: Work-life balance 工作与生活的平衡
19
Speaking: Meeting People 打招呼
▪ Useful Languages
▪ What’s your name ?/… ▪ What are your hobbies?/… ▪ Where are you from/… ▪ What’s your job/… ▪ What’s your favorite place for holidays ? ▪ Why do you learn English ?/… ▪ How often do you do sports/ go shopping? ▪ Why do you like listening to music? ▪ How do you like your job?
▪ Chief Accountant 总会计师 ▪ Sales Manager 销售经理 ▪ Marketing Manager 营销经理 ▪ Public Relations Manager 公关经理 ▪ Advertising Manager 广告经理 ▪ Works/Factory/Production Manager 生产经理 ▪ Purchasing Manager 采购经理 ▪ After-sales Manager 售后经理

商务英语教学课件chapter 4 styletone continued

Better: The plant suggests purchasing a QWIP machine to transmit test reports between plants. (Even when gerunds and infinitives do not greatly affect length,they often make sentences smoother and more conversational.)
2. If the agent is omitted, it’s not clear who is responsible for action.
3. When many passive verbs are used,
the writing can be boring and pompous. Passive verbs are desirable in these
unnecessary words. D. Reword sentences to cut the number
of words. The purpose of eliminating unnecessary
words is to save the reader’s time, not simply to see how few words you can use.
of the sentence does the action the verb describes. A verb is passive if the subject is acted upon.
Example:
Passive: This method is recommended by me.
Vary sentence length and sentence structure.

新编剑桥商务英语Unit_4

Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away. Now imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. You probably wouldn‟t do it, would you? Well, unfortunately, that;s what it‟s like to advertise on the Internet. Trying to make your product, service or website known to the rest of the Internet community can be very, very frustrating. Not only making it known, but getting visitors to actually visit the site can seem impossible. But there are ways to overcome the impossible when advertising on the Internet, as long as you follow three rules. So, rule number one, the first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.

剑桥商务英语教案课件Unit 4a Telephoning

Additional Knowledge
• How to leave a message to your friends: (if the person you are calling is not in) • Leaving and taking messages Now look at the form of message:
• • • • • • • • • Home phone; Private phone business phone; office phone Car phone Video phone Picture phone Collect call Person-to-person call • Local call
Lead in
Introduction questions: • How important are telephones in our life? • Can you imagine a world without telephones?
Related words:Do you know the following words?
• 7.Make sure you sound efficiently for you represent your company. You are the image of your company. • 8.Note down all the important information you are given by the other person • 9.Don’t try to be funny
Sales: OK.I(9give) will give him the message. Jeff : That’s great . And this bit’s really important.(10you /make ) could you make sure that you tell Gran that he (11not /print ) needn’t print the catalogue until he’s spoken to me. Sales: Ah. I think we sent the catalogue off to the printers yesterday. I (12check) will check with a colleague .(13 you/hold) hold the line for a moment ,please ?…Hello. I’m afraid it did go out yesterday. Jeff : Oh no! Sales: (14I/call) I’ll call the printers and tell them to stop work on the catalogue until further notice? Jeff : Yes ,please .And (15 you /call) could you call me back to confirm that they have stopped work on it ? It’s really important that they don’t print it yet . Sales : Sure, no problem. I(16 get ) will get back to you in a few minutes.

新编剑桥商务英语module-4教学内容

mailshots TV commercials
word of mouth brochures,
Sample
newspaper adverts banners
spam
1. Pizza delivery firms often do _m__a_il_s_h_o_ts_ in the local area. It’s cheap but lots of people probably throw the leaflet away.
•- have a memorable domain name
•- email campaigns (spam)
•- send out a monthly newsletter
•- have competitions or give something for free
2. Listen again and choose the best ending A, B or C for each sentence 1 – 5.
Module 4
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Vocabulary: Types of advertising
4. People use b_r_o_c_h_u_r_e_s_ less and less because they can just go online if they want to find out what’s available.

新编剑桥商务英语Unit_4

spam
Listening: Advertising on the web
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising •- have a memorable domain name •- email campaigns (spam) •- send out a monthly newsletter •- have competitions or give something for free
Vocabulary: Types of advertising
mailshots Sample TV commercials newspaper adverts word of mouth banners brochures, spam
mailshots in the local area. It‟s cheap but lots 1. Pizza delivery firms often do _________ of people probably throw the leaflet away. TV commercials reach millions of people but they are so expensive. 2. _______________ 3. I tend to listen to my friends‟ recommendations more than anything else so word of mouth is probably the most effective. ________________ 4. People use brochures _________ less and less because they can just go online if they want to find out what‟s available. 5. It‟s great when you get a freesample _____ because you can really see what it‟s like. 6. I suppose it‟s good if you‟re looking for a job locally and _________________ newspaper adverts are relatively cheap. 7. I‟m not sure about _________. When I visit a website, I don‟t think I even banners notice them. 8. It used to irritate me but my new anti-virus software seems to block any spam from my inbox. ______

新编剑桥商务英语Unit 4

spam
Listening: Advertising on the web
1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising •- have a memorable domain name •- email campaigns (spam) •- send out a monthly newsletter •- have competitions or give something for free
Listening script
Speaker: Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away. Now imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. You probably wouldn‟t do it, would you? Well, unfortunately, that;s what it‟s like to advertise on the Internet. Trying to make your product, service or website known to the rest of the Internet community can be very, very frustrating. Not only making it known, but getting visitors to actually visit the site can seem impossible. But there are ways to overcome the impossible when advertising on the Internet, as long as you follow three rules. So, rule number one, the first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.

新编剑桥商务英语Unit4专题培训课件

1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
4.1 Advertising
Types of advertising
A
Vocabulary
B
Advertising on the web
Listening
A short
C
presentation Speaking
D
Advertising standards
Reading
Types of Advertising
• What’s the product or company? • Who will most likely be interested
in the ad? • In what way is it advertised? • What’s the purpose of each ad?
Types of Advertising
6. I suppose it’s good if you’re looking for a job locally and _n_e_w_s_p_a_p_e_r_a_d_v_e_r_t_s_ are relatively cheap.

新编剑桥商务英语Unit4专题培训课件

1. Listen to someone who runs a web-business giving a presentation to a group of marketing managers on how to successfully advertise on the Internet. Which techniques does he mention? - use search engines to put your name at the top of the listings •- get links on other sites •- through a site review •- get free advertising
ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc.
Vocabulary: Types of advertising
word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample
So, rule number one, the first thing is to remember that people use search engines. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.

《新编英语教程》第四册unit 4 PPT

processes etc. that seem similar. Further explanation is often needed in order to reveal the similarity in detail.
e.g., Glove is to hand as monitor is to computer. Furs were to north American aboriginals as credit is to a shopper. Notice how there are similarities in the terms used first and the ones that they are compared to. A glove has a similar relation to a hand just as a monitor has to a computer. Furs served a similar function in North American aboriginals cultures as credit provides in our shopping world of today.
Analogy and metaphor
• Despite certain similarities, an analogy is not the same as a metaphor. As Bradford Stull observes in The Elements of metaphor. Figurative Language (Longman, 2002), the analogy “is a “is figure of language that expresses a set of like relationships among two sets of terms. In essence, the analogy does not claim total identification, which is the property of the metaphor. It claims a similarity of relationships. • Unlike simile or metaphor which usually uses comparison on one point of resemblance, analogy draws a parallel between two unlike things that have several common qualities or points of resemblance.

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Map of Holland
North Sea
Rotterdam
Germany Belgium
Rotterdam
Rotterdam a city and municipality in the Dutch province of South Holland, situated in the west of the Netherlands. It is the second largest city in the country, with a population of 603,425 as of March 2010. It is one of the Europe’s largest ports.
Useful Words and Expressions 1. import [im'pɔ:t, 'impɔ:t] 2. export [ik'spɔ:t, 'eks-, 'ekspɔ:t] 3. competitor [kəm'petitə] 4. wholesaler 5. warehouse 6. audio product 7. ban 8. fashion industry crisis

2. What is Christmas season? 圣诞季节通常指从12月初到第二年的元月6号这段时间，商家会利用这段时间进行商品促销活动，相当于我国的传统节日春节。
妥协, 折衷证券交易所，证券交易对… …有吸引力有空的，能得到的鹿特丹
READING International buss
projector laptop screen loudspeaker microphone DVD player electronic board recorder platform whiteboard record player
9. commissioner [kə'miʃənə]
进口
出口竞争对手
W O R D S
批发商
仓库音响产品
禁止服装行业危机
委员;委托人;(政府部门等的) 重要官员
Useful Words and Expressions
W O R D S
10. spokeswoman 11. huge losses 12. resign 13. garment 14. clothing blockade [blɔ'keid] 15. in favour of 16. disastrous[di'zɑ:strəs] 17. import control 18. import quotas [k'wəʊtəz]
P36
欧洲联盟（EU）
EU是European Union的缩写，由欧洲共同体（European communities）发展而来，是一个集政治实体和经济实体于一身、在世界上具有重要影响的区域一体化组织。1991年12月，欧洲共同体马斯特里赫特首脑会议通过《欧洲联盟条约》，通称《马斯特里赫特条约》（简称《马约》）。1993年11月1日，《马约》正式生效，欧共体更名为欧盟，欧盟正式诞生。总部设在比利时首都布鲁塞尔, 共27个成员国。
新编剑桥商务英语学生用书（初级）（第三版）
SUCCESS WITH BEC
PRELIMINARY
Contents
_______________
Section A
4.1 Business Topic: International business 4.2 Business Skills: Business Communications 4.3Exam Spotlight: Speaking Test
Holland
Holland is a name in common usage given to a region in the western part of the Netherlands. The term Holland is frequently used to refer to the whole of the Netherlands. The capital is Amsterdam. And, Rotterdam, is the home of Europe's largest port.
女发言人巨大损失辞职服装服装封锁支持、赞成
损失惨重的、灾难性的
进口控制进口配额
Useful Words and Expressions
promise
W O R D S ['kɔmprəmaiz]
20. stock exchange 21. appeal to sb. 22. available 23. Rotterdam ['rɔtədæ m; ,rɔ:tər'dɑ: m]
欧洲联盟（EU）
欧盟的主要组织机构有： ---欧洲理事会 (European Council)， ---欧盟理事会（欧盟各国部长理事会， Council of European Union） ---欧盟委员会 (Commission of European Union) ---欧洲议会 (European Parliament)
投影仪笔记本电脑屏幕扩音器麦克风 DVD影碟机电子板录音机讲台白板录音机
1.Can you name ten classroom objects? What are they? 2 Where was each thing made? How many were imported?

Section B _______________
Section C _______________

4.1 READING --- International business 4.1 LISTENING---Views on import controls 4.1 SPEAKING--- Imported goods 4.1 GRAMMAR--- can, could and should 4.1 READING--- Business2Business

新编剑桥商务英语初级第4单元TPI_课件剖析

新编剑桥商务英语module 4

新编剑桥商务英语Unit-4 (2)优选全文

新编剑桥商务英语Unit4

剑桥国际英语教程(入门级)4单元(全) PPT

剑桥商务英语初级ppt课件

商务英语教学课件chapter 4 styletone continued

新编剑桥商务英语Unit_4

剑桥商务英语 教案 课件Unit 4a Telephoning

新编剑桥商务英语module-4教学内容

新编剑桥商务英语Unit_4

最新BEC-Module-4-剑桥商务英语初级精品课件

新编剑桥商务英语Unit 4

新编剑桥商务英语Unit4专题培训课件

新编剑桥商务英语Unit4专题培训课件

《新编英语教程》第四册unit 4 PPT

剑桥商务英语教案课件Unit 4a Telephoning