case study_caferoma
商务英语综合教程3
《体验商务英语综合教程》课程教学大纲一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:Intermediate Business English Course Book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
专题01 阅读理解之细节理解题(讲义)(解析版)
专题01 阅读理解之细节理解题(讲义)目录考点阅读理解之细节理解题------------------------------------------------------------------------------------------------------1页-----------------------------------------------------------------------------------------------------------------------1页-------------------------------------------------------------------------------------------------------------------------------1页【真题研析·规律探寻】-----------------------------------------------------------------------------------------------------2页考向1 考查直接信息题----------------------------------------------------------------------------------------------------------------------------2页考向2 考查间接信息题--------------------------------------------------------------------------------------------------------------------------4页考向3 考查数字计算题----------------------------------------------------------------------------------------------------------------------------7页【核心提炼·考向探究】----------------------------------------------------------------------------------------------------9页1．命题规律--------------------------------------------------------------------------------------------9页2．细节题的设题方式-----------------------------------------------------------------------------------9页3．常用的解题方法-------------------------------------------------------------------------------------------------------------------------------------------10页4．阅读理解之细节理解题的解题关键-----------------------------------------------------------------------------------------------------------------11页5．细节理解题的实用技巧---------------------------------------------------------------------------------------------------------------------------------11页【题型特训·命题预测】------------------------------------------------------------------------------------------------------------12页预测考向1 考查直接信息题-----------------------------------------------------------------------------------------------------------------------------12页预测考向2 考查间接信息题-----------------------------------------------------------------------------------------------------------------------------14页预测考向3 考查数字计算题-----------------------------------------------------------------------------------------------------------------------------17页考点 阅读理解之细节理解题考情分析：分析2021-2023年新高考阅读理解细节理解题考向分布。
金属有机骨架材料MOFs及其应用ppt课件.ppt
Gu, Z. Y. Yan, X. P. Angewandte Chemie-International Edition 49, 1477-1480 (2010)
Hydrogen Storage in Microporous rganic Frameworks
Rosi, N. L. Eckert, J. Eddaoudi, M. O'Keeffe, M.Yaghi, O. M. science 300, 1027-1029 (2003)
MOF-5的储氢性能
实验流程图
吸附性能
富集效果
105ppb
2030ppb
Metal–Organic Framework MIL-101 for HighResolution Gas-Chromatographic Separation of
Xylene Isomers and Ethylbenzene
• We show the first fabrication of the MOFcoated capillary column for high-resolution GC separation.
78K
298K
Rowsell, J. L. C. Spencer, E. C. Eckert, J. Yaghi, O. M. science 309, 1350-1354 (2005)
Metal Organic Frameworks as Adsorbents for Trapping and Preconcentration of Organic Phosphonates
《工程硕士研究生英语综合教程(上册)》课件：Unit Three
New words & phrases
1. sage adj. 贤明的; 明智的; 审慎的
Analysis: People feel good when imagining that they could avoid all mistakes if they lived their youth again, but it is quite uncertain that many of them could do so or take a more smooth life path if they had a second chance.
➢Thomas Arkle Clark (1862-1932) : instructor and Professor of English (1893-99), and dean of undergraduate (1901-09) and men (1909-31) at the University of Illinois. Clark was head of the University of Illinois Department of Rhetoric in 1895 when he helped organize Alpha Tau Omega's (ATO) Gamma Zeta chapter and was its first initiate. Seven years later, he was named dean of men, the first in America to have that title. "Unofficially, he won the title of Keeper of the University's Conscience through his insistence on high ethical and moral standards," records the ATO Story. He did likewise for ATO as Worthy Grand Chief, High Council member, Educational Advisor, and Brother. Brother Clark was nationally known in the early part of the century for his efforts developing the modern Greek system. He served the national fraternity as "Worthy Grand Chief" for several terms. To this day, the highest honor a graduating senior can achieve is the Thomas Arkle Clark Award. The Thomas Arkle Clark Award annually recognizes Alpha Tau Omega's most outstanding senior candidates for undergraduate degrees. It was established as an incentive for young brothers to seek excellence in scholarship, leadership, service, and the personal qualities of character, integrity, and responsibility. Clark’s publications include Facts for Freshmen (1911, 1914, 1916, 1927), The Fraternity and the College (1915), Sunday Eight O'Clock (1916), and many magazine articles on fraternities and college life.
阅读理解D篇 (解析+词汇+变式+技巧+模拟) -2024年1月浙江首考英语卷深度解析及变式训练
《2024年1月浙江首考英语卷深度解析及变式训练》专题05 阅读理解D篇(解析+词汇+变式+技巧+模拟) 原卷版养成良好的答题习惯，是决定高考英语成败的决定性因素之一。
做题前，要认真阅读题目要求、题干和选项，并对答案内容作出合理预测;答题时，切忌跟着感觉走，最好按照题目序号来做，不会的或存在疑问的，要做好标记，要善于发现，找到题目的题眼所在，规范答题,书写工整;答题完毕时，要认真检查，查漏补缺，纠正错误。
关键词：说明文, 人与社会, 棉花糖测试, 心理测试, 信息轰炸, 抵御诱惑The Stanford marshmallow (棉花糖) test was originally conducted by psychologist Walter Mischel in the late 1960s. Children aged four to six at a nursery school were placed in a room. A single sugary treat, selected by the child, was placed on a table. Each child was told if they waited for 15 minutes before eating the treat, they would be given a second treat. Then they were left alone in the room. Follow-up studies with the children later in life showed a connect ion between an ability to wait long enough to obtain a second treat and various forms of success.As adults we face a version of the marshmallow test every day. We’ re not tempted (诱惑) by sugary treats, but by our computers, phones, and tablets — all the devices that connect us to the global delivery system for various types of information that do to us what marshmallows do to preschoolers.We are tempted by sugary treats because our ancestors lived in a calorie-poor world, and our brains developed a response mechanism to these treats that reflected their value —a feeling of reward and satisfaction. But as we’ve reshaped the world around us, dramatically reducing the cost and effort involved in obtaining calories, we still have the same brains we had thousands of years ago, and this mismatch is at the heart of why so many of us struggle to resist tempting foods that we know we shouldn’t eat.A similar process is at work in our response to information. Our formative environment as a species was information-poor, so our brains developed a mechanism that prized new information. But global connectivity has greatly changed our information environment. We are now ceaselessly bombarded (轰炸) with new information. Therefore, just as we need to be more thoughtful about our caloric consumption, we also need to be more thoughtful about our information consumption, resisting the temptation of the mental “junk food” in order to manage our time most effectively.32. What did the children need to do to get a second treat in Mischel’s test?A. Take an examination alone.B. Show respect for the researchers.C. Share their treats with others.D. Delay eating for fifteen minutes.33. According to paragraph 3, there is a mismatch between_______.A. the calorie-poor world and our good appetitesB. the shortage of sugar and our nutritional needsC. the rich food supply and our unchanged brainsD. the tempting foods and our efforts to keep fit34. What does the author suggest readers do?A. Absorb new information readily.B. Be selective information consumers.C. Use diverse information sources.D. Protect the information environment.35. Which of the following is the best title for the text?A. Eat Less, Read MoreB. The Bitter Truth about Early HumansC. The Later, the BetterD. The Marshmallow Test for Grownups一、高频单词1. originally ad.2. psychologist n.3. nursery n.4. treat n.5. follow-up a.6. version n.7. tempt vt.8. tablet n.9. device n.10. delivery n.11. preschooler n.12. ancestor n.13. calorie-poor a.14. mechanism n. 15. reflect vt.16. reward n.17. reshape vt.18. dramatically ad.19. calorie n.20. mismatch n.21. species n.22. information-poor a.23. prize vt.24. connectivity n.25. ceaselessly ad.26. thoughtful a.27. consumption n.28. resist vt.29. mental a.30. effectively ad.31. delay vt.32. appetite n.33. shortage n. 34. absorb vt.35. readily ad.36. selective a.37. diverse a.38. bitter a.二、高频词块1. in the late 1960s2. sugary treat3. leave sb alone4. be involved in5. at the heart of6. in response to7. show respect for8. delay doing三、长难句翻译1. We are tempted by sugary treats because our ancestors lived in a calorie-poor world, and our brains developed a response mechanism to these treats that reflected their value —a feeling of reward and satisfaction.我们被含糖食物所诱惑，因为我们的祖先生活在一个热量匮乏的世界里，我们的大脑对这些食物产生了反应机制，反映了它们的价值——一种奖励和满足感。
商务英语综合教程2 writting作文
Case Study1.Choose one case and write a paper according to the requirements.2.Submit your paper in hard copy.3.At least 500 words.4.Deadline: Week 145.NO PLAGIARISMCase 1 - Valentino ChocolatesBackgroundValentino Chocolates are made in Turin. They are luxury products with a unique taste, and have won many international awards.ExpansionThe company has expanded rapidly over the past ten years. It now has almost 300 employees, 75 company-owned shops, and a turnover of €90 million. However, in the last two years, sales growth has slowed down and costs have risen. This has caused a fall in profits.Reasons for falling profitsPricesProductionDemandStaff moraleListen to a excerpt from a board meeting. Make notes under the four headings above. Valentino's main products (as a % of turnover)1.Valentino Classic Bars 25%2.Raw chocolate 8%3.Packaged chocolates 55%4.Exclusive handmade chocolates 5%5.Chocolate drinks 6%6.Biscuits and cakes 1%The futureValentino's owners have set aside €1.5 million to invest in their company so that it continues to expand and becomes an international business. Here is an excerpt from acompany profile that a business journal did recently:" Valentino can continue to grow, but only if it develops new products and finds new markets."So, the problem is: how should Valentino invest the €1.5 million? Chart 1 lists the ways in which it could do that.Chart 1 Investment optionsOption Cost Benefit1. Buy new machinery €200,000 End the delays caused by the old machinesbreaking down2. Invest in more research and development €200,000 Develop new products such as a low-fat chocolate drink, new biscuits / cakes3. Buy out a localcompetitor€1.5 million Reduce local competition4. Set up a factory in the US €1.3 million Manufacture chocolates in a major new market5. Finance a market survey and research trips to the US €100,000 Assess the market potential for Valentino products Contact agents6. Invest in an existing group of cafés €500,000 Become a partner in cafés which sell and promote Valentino chocolates7. Set up online sales €150,000 Increase sales and profits8. Buy a new fleet of cars €500,000 Increase motivation of the sales staff TaskYou are directors of Valentino. In order to solve the current problems of the company and enable Valentino to become a competitive international business, please write an investment plan to your CEO to analyze how to invest €1.5 million. You have to:list the investment options you have chosenGive arguments for each option, as well as cost and anticipated benefit.Case 2 - CaferomaBackgroundCaferoma, a well-known brand of coffee, is owned by PEFD, a company based in Turin, Italy. It is promoted as an exclusive product for people who love ground coffee. Its image is of an Italian-style coffee. It has a strong and slightly bitter taste, and costs more than almost every other ground coffee product on the market.ProblemsIn the last two years, Caferoma's share of the quality ground coffee market has declined by almost 30%. There are several reasons for this:A) Brand loyalty: Consumers have become less loyal to brands and more price conscious. They are willing to buy lower-priced coffee products.B) Price: Supermarkets are selling, under their own label, similar products to Caferoma at much lower prices.C) "Copycat" products: Competing products of Italian-style ground coffee are selling at prices 30 to 40% lower than Caferoma.D) Brand image: the Caferoma brand no longer seems to be exciting and up-to-date.Market share European quality ground coffee Top fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaTop fiveEuropean coffeebrandsOther brands Supermarket ownlabel brandsCaferomaSales outlets as a (%) percentage of Caferoma sales 0102030405060H o t e l sR e s t a u r a n t s S u p e r m a r k e t s S p e c i a l i s t s h o p s 2 years ago last year2 years agoLast yearFocus group resultsDo you think Caferoma is ... % of people answering "yes" Expensive? 60Value for money? 43Good quality? 70Old-fashioned? 80Exciting? 23Exclusive? 55Possible solutions1.Repositioning the productChange Caferoma's image to appeal to a different market segment. (Which segment? What changes to taste, quality, packaging, logo, labeling, distribution?)2.PricingReduce the price by, say, 20% to 30% so that it is in the medium range of prices.3.AdvertisingDevelop a new advertising campaign to relaunch the brand.4.Multiple brandsSell Caferoma, which small changes to product, under different brand names at lower prices.5.Own brand label productsAllow supermarkets and hypermarkets to sell Caferoma under the supermarkets' own brand labels. Continue to market the Caferoma brand at the same time.6.A new productBring out an instant coffee or decaffeinated product under the Caferoma brand as soon as possible.7.Stretching the brandAllow some makers of coffee equipment ( cafetieres, percolators, coffee machines, etc.) to use the Caferoma brand on their goods, for a licensing fee.Listen to the latest newsClaudia, Caferoma's Marketing Manager, has some recent news from one of Caferoma's biggest customers, Majestic Hotels, a major European hotel chain. She discusses the news with Caferoma's Sales Director, Pietro. Listen to their conversation. How does this new information affect your decisions?TaskYou are a member of PEFD's marketing team. Please write a report to Caferoma's Managing Director, Mario Cumino. You may analyze the advantages and disadvantages of each solution. Then decide what to do to stop the decline in the product's market share and to increase profits.。
浙江省北斗星盟2024学年高二5月阶段性联考英语含解析
21.What can we learn about the author?
A.She was born different with a disability.
听下面一段较长对话，回答以下小题。【此处可播放相关音频，请去附件查看】
10.Who is Gladys?
A.The woman’s co-worker.B.The woman’s old neighbor.C.The woman’s painting teacher.
11.What color is Gladys’ hair now?
The time came for the annual “hearing tests” given at our school. I was barely able to hear anything out of one ear, and was not about to show yet another problem that would single me out as different. So I cheated. Each child would go to the door of the classroom, turn sideways, close one ear with a finger, and the teacher would whisper something from her desk, which the child would repeat. Then the same thing was done for the other ear.
商务英语综合教程3答案
商务英语综合教程3答案【篇一：商务英语综合教程3】ss=txt>一、基本信息课程编号: 024222007课程名称：体验商务英语综合教程3英文名称:intermediate business english course book课程性质: 专业基础课总学时：72学时学分：4学分适用对象：商务英语专业本科3年级学生先修课程：综合英语二、编写说明（一）课程的性质《体验商务英语综合教程》是为商务英语专业学生开设的一门专业基础课。
这门课程始于二年级下学期，与之前的综合英语课程衔接，使学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目的。
本课程横跨三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
（二）课程教学目标和基本要求本课程作为商务英语专业的基础必修课之一，从培养高级应用型商务英语人才的目标出发，理论联系实际，旨在帮助学生在掌握英语语言技能的同时，了解现代国际商务的现状，以达到在体验商务中学习语言、提高商务交际能力的目标。
本课程要求学生能够掌握重点词汇的英文表达，熟悉现代市场经济条件下商务活动的各个方面和时代课题，如全球化、国际营销、技术创新、营销策略、企业文化、市场竞争、经营风险、危机管理、电子商务等等。
为了达到这些目标，本课程要求学生积极参与课堂讨论，在阅读的基础上，通过角色扮演和案例学习等方式，在完成交际任务中复用所学语言知识，提高交际能力，将自己的经历和观点融入交际活动之中。
（三）课程的重点和难点本课程的讲授时间为三个学期，分别使用《体验商务英语综合教程》的第三册、第四册和第五册。
每册的学习量均为12个单元，单元设计以语言和商务技能为主线，商务词汇、语法的学习与讨论相结合，听力和阅读部分配有角色扮演等交际活动，最后是案例分析或技能运用。
本课程重点涉及体验式的教学和学习方式，学生在形式多样的任务活动中，掌握相关的商务词汇、提高商务英语的听力、阅读和写作能力，达到语言水平和商务技能的同时提高。
校园食堂英语作文
校园食堂英语作文The campus cafeteria is a vital part of our daily school life providing a place for students and staff to enjoy meals and take a break from their academic pursuits. Here is a detailed essay about the campus cafeteria highlighting its importance and the experience it offers.Title The Heart of Our School The Campus CafeteriaThe campus cafeteria is more than just a place to eat it is the heart of our school where students and staff come together to share a meal and a moment of relaxation. It is a bustling hub of activity filled with the aroma of freshly cooked food and the chatter of lively conversations.Location and AccessibilityNestled in the center of the campus the cafeteria is easily accessible to everyone. Its strategic location ensures that no matter where your classes are held you can always find your way to a hot meal without much hassle. The cafeteria is open from early morning until late afternoon catering to the diverse schedules of students and faculty.Variety of Food OptionsOne of the most appealing aspects of the campus cafeteria is the wide variety of food options it offers. From healthy salads and sandwiches to hearty main courses and vegetarian dishes there is something for everyone. The menu changes daily ensuring that even the most discerning of eaters will find something to enjoy. Special dietary needs are also taken into consideration with glutenfree and vegan options available.Cultural CelebrationsThe cafeteria often hosts cultural food days where students can sample dishes from different parts of the world. This not only introduces students to new flavors but also fosters an environment of cultural exchange and understanding.Social Gathering SpotAside from being a place for meals the cafeteria serves as a social gathering spot. Students can be seen studying in groups discussing class projects or simply catching up with friends over a cup of coffee. The comfortable seating arrangements and the relaxed atmosphere make it an ideal place for informal meetings and casual gettogethers.Hygiene and SustainabilityThe cafeteria takes pride in maintaining high standards of cleanliness and hygiene. The staff is welltrained and committed to providing a safe and healthy dining experience. Additionally the cafeteria is actively involved in sustainability initiatives such as reducing food waste and using ecofriendly packaging materials.Feedback and ImprovementThe management of the cafeteria is open to feedback from students and staff. Regular surveys are conducted to understand the preferences and suggestions of the community ensuring that the cafeteria continues to evolve and meet the needs of its patrons. ConclusionIn conclusion the campus cafeteria is an integral part of our school experience. It is not just a place to satisfy hunger but a space that fosters community cultural appreciation and a sense of belonging. With its diverse food options welcoming environment and commitment to quality and sustainability the campus cafeteria truly is the heart of our school nourishing both body and soul.。
学校食堂拥挤英语作文
The school cafeteria is a bustling hub of activity,especially during peak meal times. Students from various grades and departments converge here,creating a lively yet chaotic atmosphere.The cafeteria is designed to accommodate a large number of students,but it often feels cramped due to the sheer volume of people.The moment the lunch bell rings,students rush out of their classrooms and make a beeline for the cafeteria.The line for the food counter quickly grows,snaking its way through the dining area.Students jostle for a spot,trying to secure their place in the queue. The noise level rises as everyone talks,laughs,and sometimes complains about the wait.Once inside,the cafeteria is a sea of tables and chairs,filled with students eating,chatting, and occasionally studying.The air is filled with the aroma of various dishes,from the sizzling stirfries to the steaming soups.The cafeteria staff work tirelessly to serve the neverending stream of hungry students,dishing out food with speed and efficiency. However,the crowdedness can sometimes lead to a few issues.It can be difficult to find an empty table,especially during the busiest hours.Students often have to share tables with strangers or stand while they eat.The noise can also be overwhelming,making it hard for some to enjoy their meal or have a peaceful conversation.Moreover,the crowd can put pressure on the cafeteria staff,leading to longer waiting times and sometimes,mistakes in orders.The trash bins often overflow,and the floor can become slippery from spilled food and drinks.Despite these challenges,the school cafeteria remains an essential part of the school day. Its a place where students can take a break from their studies,socialize with friends,and recharge for the rest of the day.The school administration is constantly looking for ways to improve the cafeteria experience,such as expanding the seating area,introducing more efficient serving systems,and ensuring cleanliness.In conclusion,the school cafeteria is a vibrant and bustling place that plays a crucial role in the daily life of students.While the crowdedness can sometimes be overwhelming,it is a testament to the importance of this communal space.With continued efforts to improve the facilities and management,the cafeteria can continue to be a welcoming and enjoyable place for all students.。
关于学校餐厅的英语作文
关于学校餐厅的英语作文The School Cafeteria - A Hub of Food, Culture, and CommunityIn the heart of our school stands the cafeteria, a vibrant space that not only satisfies hunger but also fosters cultural exchange and community spirit. As students gather here during breaks and lunch hours, the cafeteria transforms into a lively microcosm of our diverse school population.Upon entering, the aroma of various cuisines wafts through the air, a testament to the cafeteria's commitment to diversity. From traditional pizzas and burgers to ethnic dishes like sushi and curry, the range of options ensures that every palate is catered to. This diversity not only satisfies our taste buds but also broadens our cultural horizons, allowing us to appreciate the flavors of different cultures.Beyond the food, the cafeteria serves as a meeting point for students. Here, friendships are forged, and academic discussions flourish. It's a place where students can unwind after a stressful class, exchange stories, and share jokes. The buzz of conversation and laughter is a constant in this space, creating a sense of camaraderie and belonging.Moreover, the cafeteria hosts various events and activities that further enhance its role as a community hub. From cultural festivals to bake-offs, these events bring students together, fostering a sense of unity and celebration. They provide an opportunity for students to showcase their talents, learn about different cultures, and strengthen the bonds within our school community.In conclusion, the school cafeteria is much more than a place to eat. It's a dynamic center of food, culture, and community that enriches our school experience and fosters a sense of belonging among students. It's a place where we come together to enjoy, learn, and grow, creating lasting memories that shape our school years.。
学校食堂 英语作文
The school cafeteria is a bustling hub of activity during lunchtime,serving as a central gathering place for students and staff alike.Here,you can find a variety of food options that cater to different tastes and dietary needs.Ambience and Layout:The cafeteria is designed to accommodate a large number of students comfortably.It is typically spacious,with long tables and benches arranged in rows,allowing for easy movement and seating.The walls are often adorned with motivational posters and school achievements,creating a positive and encouraging atmosphere.Food Options:The menu at the school cafeteria is diverse,offering a range of dishes from local cuisine to international favorites.There are usually hot meal stations where students can choose from a selection of daily specials,such as pasta,stirfries,or grilled items.Additionally, there are cold stations with sandwiches,salads,and fruits.Nutritional Considerations:Health and nutrition are important aspects of the cafeterias offerings.There is an emphasis on providing balanced meals with a mix of proteins,carbohydrates,and vegetables.Some cafeterias also offer vegetarian and vegan options to cater to students with specific dietary preferences.Hygiene and Safety:Maintaining cleanliness and safety in the cafeteria is a top priority.Staff members are trained to handle food with care and to follow strict hygiene protocols.The cafeteria is regularly cleaned and sanitized to ensure a safe dining environment.Payment and Accessibility:Students can pay for their meals using a variety of methods,such as cash,school meal cards,or even digital payment options.The cafeteria is accessible to all students, including those with disabilities,with ramps and designated seating areas to accommodate their needs.Social Aspect:Beyond serving food,the cafeteria is a place for social interaction.Students use this time to catch up with friends,discuss schoolwork,or simply relax before returning to their classes.It is a melting pot of conversations,laughter,and the occasional debate.Feedback and Improvement:The school cafeteria is always open to feedback from students and staff.Suggestions fornew menu items or improvements in service are encouraged,and the cafeteria management strives to make adjustments based on this input.In conclusion,the school cafeteria is more than just a place to eat it is a vital part of the school community,fostering a sense of belonging and providing essential nourishment for the body and mind.。
舌尖上的学校餐厅作文英语
The school cafeteria is a place where the culinary arts come to life,offering a variety of dishes that cater to the diverse tastes of students and staff.It is not just a place to eat, but a hub of cultural exchange and gastronomic discovery.Breakfast:The Start of the DayThe day at school begins with a hearty breakfast.The cafeteria offers a range of options, from traditional pancakes and waffles to healthier choices like oatmeal and yogurt.Fresh fruit and a selection of cereals ensure that students have the energy they need to tackle the day ahead.Lunch:A Cultural Melting PotLunchtime is when the cafeteria truly shines.There is a wide array of dishes available, reflecting the multicultural nature of the school.Students can choose from Italian pasta dishes,Mexican tacos,Asian stirfries,and classic American burgers.The salad bar is always stocked with fresh vegetables and a variety of dressings,catering to those looking for a lighter meal.Dinner:A Taste of ComfortDinner in the school cafeteria is an opportunity to wind down after a day of classes.The menu often includes comfort food favorites such as macaroni and cheese,chicken pot pie, and roast beef with all the trimmings.There is also a focus on providing balanced meals, with a selection of vegetables and grains to accompany the main course.Special Occasions:Themed MealsOn special occasions,the cafeteria staff go the extra mile to create themed meals.For example,during the Chinese New Year,students can enjoy traditional dishes like dumplings and sweet rice pudding.During the holidays,the cafeteria becomes a festive haven with special menus featuring turkey dinners and gingerbread houses.Snack Time:A Quick BiteBetween classes,the cafeteria offers a variety of snacks to keep students energized.From freshly baked cookies and muffins to sandwiches and wraps,there is something for everyone.The coffee and tea station is a popular spot for students looking for a quick caffeine boost.Nutritional Considerations:Health and WellbeingThe school cafeteria is committed to providing nutritious meals that support the health and wellbeing of students.There are always vegetarian and vegan options available,and the staff is mindful of students with dietary restrictions,such as allergies or intolerances.Community Gatherings:More Than Just FoodThe cafeteria is not just a place for eating it is also a community space where students can gather for events and celebrations.From bake sales to food drives,the cafeteria is at the heart of school life.In conclusion,the school cafeteria is a vibrant and essential part of the educational experience.It offers not only sustenance but also a window into different cultures and a place for students to come together.Whether its for a quick snack or a full meal,the cafeteria is a cornerstone of the school community.。
你对改善学校食堂餐饮的建议英语作文
你对改善学校食堂餐饮的建议英语作文全文共6篇示例，供读者参考篇1Making Our School Cafeteria BetterHello everyone! My name is Lily, and I'm a student at Sunshine Elementary School. Today, I want to talk about something important: our school cafeteria. I believe that we can make it even better! Let's explore some ideas together.Firstly, we should have more variety in our school meals. Sometimes, the food in the cafeteria gets a little boring, and we end up eating the same things over and over again. It would be great if we could have different options each day, like sandwiches, salads, or even some international dishes. This way, we can try new things and have a more exciting lunchtime!Secondly, we should focus on making our meals healthier. It's important to eat nutritious food to keep our bodies strong and our minds sharp. I think we should have more fruits and vegetables available, as well as whole grains. Maybe we could even have a salad bar where we can choose our own fresh ingredients. This would make eating healthy fun and enjoyable!Another suggestion is to involve students in the cafeteria planning. After all, we are the ones who eat there every day! It would be great if the cafeteria staff could ask us for feedback and ideas. They could even have a suggestion box where we can share our thoughts on the food and the overall experience. This way, we can work together to make the cafeteria a place we all love.Furthermore, I think it would be nice to have some cozy and inviting spaces in the cafeteria. Sometimes, it can be a bit noisy and crowded, making it hard to relax and enjoy our meals. By creating different seating areas, like a reading corner or a quiet zone, we can have a more pleasant dining environment. It's important to feel comfortable while we eat!Lastly, let's not forget about reducing waste. We can all do our part by using reusable containers and utensils instead of disposable ones. This way, we can help protect our environment and make our school more eco-friendly. It would be great if the cafeteria could provide recycling bins and educate us about the importance of reducing waste.In conclusion, there are many ways we can improve our school cafeteria. By adding more variety, focusing on healthy options, involving students in the planning process, creatinginviting spaces, and reducing waste, we can make our cafeteria a better place for everyone. Let's work together to make our lunchtime experience even more enjoyable and delicious!Remember, small changes can make a big difference. So let's start making our voices heard and make our school cafeteria the best it can be! Thank you for listening.Word Count: 339 words篇2Improving School Cafeteria FoodHi everyone! Today, I want to talk about something that is really important to all of us — school cafeteria food. Don't you think it's exciting to have a delicious and nutritious lunch at school? Well, I have some suggestions on how we can make our school cafeteria food even better!First of all, we should have more variety in our cafeteria menu. Eating the same food every day can get boring, right? I think it would be great if we could have a different menu each week. This way, we can try new things and discover new favorite foods. It would be amazing to have different options like pasta, stir-fry, or even sushi. Including more fruits and vegetables in ourmeals is also important. They are not only tasty but also good for our health!Next, let's talk about the importance of freshness. Have you ever had a sandwich with stale bread or a salad with wilted vegetables? It's not very appetizing, is it? I believe that fresh ingredients make a big difference in the taste and quality of our meals. It would be wonderful if our school could source fresh and locally grown produce. This way, we can enjoy meals that are not only delicious but also support local farmers.Another idea to improve our cafeteria food is to involve students in the decision-making process. After all, we are the ones eating the food, so our opinions matter! How about having a suggestion box where we can share our ideas and feedback? We can suggest new dishes, request our favorite foods, or even provide feedback on the current menu. This way, the cafeteria staff can understand our preferences and make changes accordingly.In addition to that, it would be great if we could have themed days in our cafeteria. For example, we can have a Mexican food day, a Chinese food day, or even a healthy food day. This would make lunchtime more exciting and give us a chance to learn about different cultures through food. Plus, itwould be a great opportunity for us to try new and interesting dishes!Lastly, let's not forget about the importance of presentation. We all know that we eat with our eyes first, right? So, it would be fantastic if our cafeteria could make the food look more appealing. Simple things like arranging fruits in an attractive way or adding colorful garnishes can make a big difference. When the food looks appetizing, we will be more excited to eat it!In conclusion, there are many ways we can improve our school cafeteria food. By offering more variety, ensuring freshness, involving students in decision-making, introducing themed days, and paying attention to presentation, we can make our cafeteria meals more enjoyable and nutritious. Let's work together to make our school cafeteria a place where we can look forward to having a tasty and healthy lunch every day!篇3My Suggestions for a Better School CafeteriaHi there! My name is Emma, and I'm a 4th grader at Oakwood Elementary School. I love a lot of things about my school, like my amazing teachers, all my cool friends, and getting to learn new things every day. However, there's one area where Ithink our school could really use some improvements: the cafeteria food!Now, don't get me wrong, I'm really grateful that our cafeteria ladies work hard to make meals for all of us kids every single day. That's a huge job, and I appreciate their effort. But to be honest, the food isn't always the tastiest or healthiest. A lot of times, it's kind of bland, mushy, or just plain weird. And there's not a lot of variety from one day to the next.I think having a better cafeteria with yummier, fresher, more nutritious food could make a really big difference for me and my classmates. After all, we're growing kids, and we need good fuel to keep our bodies and brains going throughout the long school day. The proper nutrients help us learn, grow, and have energy for all our activities.So, I've thought a lot about ways to improve our cafeteria, and here are my top suggestions:More fresh fruits and veggiesI'd love to see a bigger salad bar with lots of fresh greens, juicy tomatoes, crunchy carrots and cucumbers, berries, melon, and other yummy fruits and veggies. That would make it easier and more appealing for us kids to get our daily servings ofproduce. The salad bar could have plenty of healthy toppings too, like beans, nuts, seeds, and low-fat dressings.Fewer processed foodsA lot of the meals seem to come from cans, boxes, or plastic bags - stuff like chicken nuggets, corn dogs, tater tots, canned pasta, etc. While those items can be okay once in a while, I think the cafeteria relies on them too much. It would be awesome to have more freshly made entrées prepared right in the cafeteria kitchen, using whole foods and healthy ingredients.More variety and ethnic cuisinesIt seems like we have a lot of the same basic dishes recycled over and over - burgers, pizza, pasta, etc. Don't get me wrong, I love those foods, but I'd love to see more variety. Maybe we could have dishes from different cultures and cuisines? Mexican food one day, Italian the next, then Indian or Japanese or Soul Food. That would make lunchtime so much more interesting and exciting!Kid-friendly but elevated recipesI know the cafeteria has to make foods that kids will generally like and eat. But a lot of the dishes seem quite bland and boring, like plain chicken smothered in bland sauces. Whynot liven things up with some more flavor and seasoning? Maybe chefs could make elevated, gourmet-ish versions of kid favorites that are still familiar but have more pizazz.A salad or yogurt parfait barFor those times when the hot entree doesn't look appealing, it would be great to have a couple of fresh, tasty alternatives. Maybe a yogurt parfait bar with yogurt, granola, fresh fruit, nuts, honey, etc. Or a big salad bar as I mentioned before. That would give us the option to build our own light, healthy lunch.Vegetarian and vegan optionsSome of my friends have diets with no meat or animal products. They tell me the veggie options in the cafeteria aren't always that great. Couldn't we have some heartier plant-based main dishes more often, like veggie stir-fries, bean burgers, falafel, etc? That would make lunchtimes much easier for those kids."Taste-Test Tuesdays"This could be a fun way to get kids' input and feedback! Maybe once a month, the cafeteria could let us sample new menu items or recipes and vote on which ones we'd like to seemore often. That would ensure the foods are kid-approved and get us invested in healthier eating.Student advisory committeeAnother idea - why not form a student committee to work with the cafeteria staff? We could share our thoughts, make suggestions, and come up with creative ideas together. The cafeteria workers could bounce ideas off us to see what we think would be successful with students before rolling things out.Education about nutritionFinally, I think it would be great if the school could use the cafeteria as a way to educate us about nutrition and healthy eating habits. Maybe there could be signs or handouts explaining why certain foods are good for us and full of important nutrients. Or taste tests where we learn about where ingredients come from. The more we understand about what we're eating, the more inspired we'll be to make wise choices.So those are my ideas! I really think transforming our cafeteria into a place with fresher, tastier, more nutritious offerings could benefit all of us students tremendously. It would give us energy, regulate our moods, nourish our growing bodies,and even get us excited about meal times instead of dreading them. Lunchtime at school would be so much more fun if we had篇4Improving School Cafeteria FoodHi everyone! Today I want to talk about something very important - how we can make our school cafeteria food even better. Don't you think it would be great if we could have delicious and healthy meals every day? Well, I have some ideas that I think could really help!Firstly, I believe that having more variety in our school cafeteria would make a big difference. Sometimes, the same old menu can get boring. It would be awesome if we could have different options each day, like sandwiches, salads, and even some international dishes. This way, we can try new things and have more choices that cater to different tastes and preferences.Secondly, let's talk about the quality of the food. It's really important for us to have nutritious meals that give us the energy we need to study and play. I think it would be a great idea to have more fresh fruits and vegetables in our meals. They are not only tasty but also good for our health. How about adding asalad bar where we can create our own salads with lots of colorful veggies? That would be so cool!Another suggestion is to have more homemade and less processed food. Sometimes, the food in the cafeteria tastes like it came from a package. It would be fantastic if the cafeteria could prepare more meals from scratch using fresh ingredients. Homemade food is not only healthier but also tastier. Plus, it would be awesome if we could see the chefs cooking in the cafeteria. We could learn so much from them!Now, let's talk about the atmosphere in the cafeteria. Eating lunch with our friends should be a fun and enjoyable experience. It would be great if the cafeteria could play some nice background music during meal times. Soft and pleasant music can create a relaxing environment and make our lunchtime more enjoyable. Also, how about adding some colorful decorations and artwork to make the cafeteria look more vibrant and inviting?Lastly, I think it's important for us to have a say in what we eat. It would be awesome if the school could involve us in the decision-making process. Maybe we could have a student council or a food committee where we can express our opinions and make suggestions. This way, we can work together with thecafeteria staff to make positive changes and create a menu that we all love.In conclusion, improving our school cafeteria food is something we should all care about. By adding more variety, focusing on quality and nutrition, creating a pleasant atmosphere, and giving students a voice, we can make our cafeteria a better place to eat. Let's work together to make our meals delicious, healthy, and enjoyable. Remember, good food equals happy students!I hope you liked my ideas on how to improve our school cafeteria food. Let's share these suggestions with our teachers and school administrators and make a difference together.篇5Improving School Cafeteria FoodHello everyone! Today, I want to talk about something that is very important to all of us—improving the food in our school cafeteria. As students, we spend a lot of time at school, and it's crucial that we have access to healthy and delicious meals. Here are some suggestions to make our school cafeteria even better!Firstly, we need more variety in our food options. Sometimes, it feels like we are eating the same things every day. It would be great if the cafeteria could offer a wider range of foods, including different types of fruits, vegetables, and proteins. This way, we can have more choices and enjoy a balanced diet.Secondly, the quality of the ingredients used in our meals is essential. It would be fantastic if the cafeteria could use fresh and locally sourced ingredients whenever possible. Fresh fruits and vegetables are not only tasty but also packed with essential nutrients that help us stay healthy and focused in class.Furthermore, we should also pay attention to the way our food is prepared. It would be wonderful if the cafeteria could reduce the amount of oil and unhealthy additives in our meals. Instead, they could focus on cooking methods that retain the nutrients in the food, such as steaming or baking. This would make our meals healthier and more appetizing.Another important aspect to consider is the dining environment. Eating should be a pleasant experience, and the cafeteria can contribute to that by creating a welcoming and clean atmosphere. We could have colorful decorations, comfortable seating, and perhaps some relaxing music playing inthe background. This would make us feel happier and more relaxed while having our meals.Additionally, it would be great if the cafeteria could involve us, the students, in the decision-making process. We could have a suggestion box where we can share our ideas and preferences for the menu. This way, the cafeteria staff can have a better understanding of what we like and make improvements accordingly.Last but not least, let's not forget about the importance of education. The cafeteria could organize workshops or presentations about the benefits of healthy eating. We could learn about different food groups, how to make nutritious choices, and even get involved in cooking activities. This would not only make us more informed about healthy eating but also make us appreciate the efforts put into preparing our meals.In conclusion, improving the food in our school cafeteria is crucial for our well-being and academic success. By offering a wider variety of food options, using high-quality ingredients, focusing on healthy cooking methods, creating a pleasant dining environment, involving students in decision-making, and providing educational opportunities, we can make our cafeteria aplace where we can enjoy nutritious and delicious meals. Let's work together to make our school cafeteria the best it can be!I hope you find these suggestions helpful. Good luck with your essay!篇6Improving School Cafeteria FoodHello everyone! Today, I want to talk about something that affects all of us—school cafeteria food. Don't you think it's important to have delicious and nutritious meals at school? I believe that improving the food in our school cafeteria can make a big difference in our lives. Here are some suggestions to make our school cafeteria food even better!First of all, let's talk about the variety of food. Sometimes, it feels like we are eating the same things over and over again. It would be great if the cafeteria could offer a wider range of choices. How about adding more fruits and vegetables? They are not only healthy, but also tasty. Maybe we can have different themes each day, like "Taco Tuesday" or "Stir Fry Friday." This way, we can have more fun while enjoying our meals.Next, let's think about the taste of the food. It's important that the food tastes good so that we can enjoy eating it. Sometimes, the food in the cafeteria is a bit bland or overcooked. It would be wonderful if the cafeteria chefs could use more spices and herbs to make the food more flavorful. Also, it would be great if they could pay attention to the cooking time to make sure the food is cooked just right.Another important aspect is the quality of the ingredients. It would be fantastic if the cafeteria could use fresh and local ingredients. Fresh fruits and vegetables not only taste better, but they are also healthier for us. If possible, the school could even consider starting a school garden where we can grow our own fruits and vegetables. This way, we can learn about gardening and have fresh produce for our meals.In addition to that, it would be wonderful if the cafeteria could provide more information about the food we are eating. They could put up posters or signs that tell us where the food comes from and what ingredients are used. This way, we can learn about the nutritional value of the food and make healthier choices. It would also be great if they could provide allergy information, so students with allergies can easily identify what they can eat.Lastly, let's talk about the dining environment. It would be nice if the cafeteria could create a welcoming and pleasant atmosphere for us to enjoy our meals. They could play some soft music or decorate the cafeteria with colorful artwork. It would also be great if they could make the seating area more comfortable and spacious. When we feel relaxed and comfortable while eating, it enhances our overall dining experience.In conclusion, improving the food in our school cafeteria is important for all of us. By providing a greater variety of food, improving the taste, using high-quality ingredients, providing information about the food, and creating a pleasant dining environment, we can make our school cafeteria a better place to eat. Let's work together to make these changes happen. Remember, healthy and delicious food is the fuel our bodies need to grow and learn.。
学校食堂故事的作文英语
The school cafeteria has always been a place of bustling activity, a melting pot of flavors, and a hub of social interaction for students. Its not just a place to grab a quick bite its a part of our daily routine, a place where we share experiences, and sometimes, even witness or become part of stories that we carry with us long after graduation.My story with the school cafeteria began on the first day of high school. Stepping into the large, noisy hall filled with the chatter of new faces, the aroma of various dishes wafting through the air, I felt a mix of excitement and nervousness. The cafeteria was a maze of tables and queues, each with its own unique story waiting to unfold.One of the most memorable experiences was during my sophomore year when I decided to try out for the schools cooking club, which held its meetings right next to the cafeteria. This was not just about learning to cook it was about understanding the art of creating something from scratch, something that could bring joy to others through taste. The cafeteria became a second home, a place where I honed my culinary skills under the guidance of our enthusiastic teacher, Mrs. Patel.The club was a small, tightknit group, and we bonded over shared meals and laughter. One day, we decided to host a Cookoff event in the cafeteria, inviting students to taste our creations and vote for their favorite dish. It was a nervewracking experience, but also incredibly rewarding. The cafeteria was transformed into a lively food festival, with each of us showcasing our culinary prowess. The event was a hit, and it not only boosted our confidence but also brought the school community closertogether.Another unforgettable story was during a particularly cold winter day. The cafeteria staff, known for their warmth and kindness, decided to surprise us with a special treat. As we entered the cafeteria, we were greeted by the sight of a large pot of hot, steaming soup. It was a simple gesture, but it touched our hearts. The warmth of the soup spread through our bodies, and the cafeteria buzzed with grateful chatter. It was moments like these that made the cafeteria feel less like a feeding ground and more like a sanctuary of shared warmth and care.The cafeteria was also the backdrop for many impromptu study sessions. With its long tables and ample space, it became a favorite spot for groups of students to gather, share notes, and prepare for exams. The hum of conversation, the rustle of papers, and the occasional laughter made the study sessions less daunting and more enjoyable.As the years passed, the cafeteria continued to be a constant in my school life. It was where I celebrated birthdays with friends, where I had my first date, and where I shared countless meals with my classmates. The cafeteria was a canvas of memories, each day adding a new stroke to the painting of my high school experience.In the end, the school cafeteria was more than just a place to eat it was a place where stories were born, friendships were forged, and life lessons were learned. It was a place that, despite its simple purpose, played asignificant role in shaping the person I am today. As I look back, I realize that the cafeteria was not just a part of my school it was a part of my story.。
体验商务英语3-练习
用户名：学号 密码：111111
Unit 1 Globalization
Important Reading Sentences
1. There are too many examples in aviation and other sectors of what has happened to companies that have tried to do that. 2. The problem, he says, is not just that employees at Boeing think of other countries as being exotic. 3. It would not repeat earlier mistakes such as attempting to enter the train or boat-building business.
100 metric tons of rice, stating the earliest date of shipment.
2 We trust that we could place large orders with you if your prices are competitive.
3 If your quality is good and the price in line with the market
初中英语作文食堂生活
As I reminisce about my middle school days, one of the most vivid memories that comes to mind is the bustling life in our school cafeteria. It was a place where the aroma of various dishes mingled with the chatter of students, creating an atmosphere that was uniquely our own.The cafeteria was a large, spacious hall with long tables and benches that could accommodate all the students during lunchtime. Every day, as the bell rang for the break, we would rush out of our classrooms, eager to claim our favorite spots. The excitement was palpable as we anticipated the days menu.The food served in the cafeteria was a mix of local and international cuisines. The cooks, who were always busy in the kitchen, took pride in preparing a variety of dishes that catered to the diverse tastes of the students. There were days when the aroma of freshly baked bread filled the air, and other days when the spicy scent of curry wafted through the hall.One of my favorite dishes was the schools special fried rice. It was a simple dish, but the cooks had a knack for making it taste extraordinary. The rice was always fluffy and perfectly seasoned, and the mix of vegetables and meat added a delightful crunch and flavor. I would often line up early to ensure I got a generous serving of this delicious meal.The cafeteria was not just a place for eating it was also a social hub. Students from different classes and groups would gather around the tables, sharing their meals and conversations. It was a time when we could forgetabout our academic pressures and simply enjoy the company of our friends.There were also moments of camaraderie and competition. Some students would challenge each other to eat the spiciest dishes, while others would compare the size of their portions. These lighthearted contests added a fun element to our lunchtime routine.However, the cafeteria life was not without its challenges. There were days when the food did not meet everyones expectations, leading to complaints and discussions about how the menu could be improved. But these minor issues never dampened our spirits. We knew that the next day would bring a new set of dishes to look forward to.The cafeteria was also a place of learning and growth. It taught us about the importance of sharing, respecting others preferences, and appreciating the hard work that went into preparing our meals. The cooks and cafeteria staff were always there, ensuring that we had a comfortable environment to enjoy our food.As I transitioned to high school, the cafeteria life changed, but the memories of my middle school cafeteria remain etched in my mind. The laughter, the aroma of the food, and the sense of community it fostered are experiences that I will always cherish.In conclusion, the cafeteria was more than just a place to eat during my middle school years. It was a melting pot of flavors, friendships, and lifelessons that shaped my adolescence. The experiences I had there taught me valuable lessons about social interaction, appreciation for different cultures, and the joy of sharing a meal with friends. It was a significant part of my middle school journey, and I am grateful for the memories it left me with.。
APA格式参考文献清单制作简明规则
APA格式参考文献清单制作简明规则APA格式参考文献清单制作简明规则一、总的说明1. 各个条目均不用给出文献标记类型（因为不是给国内期刊投稿），也不用。
2. 各个条目的后续行缩四个字符，即两个汉字的空间。
3. 英文的参考文献在上，中文的参考文献在下。
4. 中英文的条目均用字母升序排列，不用多余地以方括号括住的阿拉伯数字排列（因为不是给国内期刊投稿）。
5. 结合本规则里的第一至第三部分，一一读懂本规则里的第四部分的实例，将大有裨益。
6. 第四部分里的实例不能涵盖全部的情况，所以碰到本规则外的未尽情况时，要多查阅权威参考书。
二、条目的制作1. 姓名1.1 姓在前，名在后，中间加逗号。
1.2 名字一律缩略，以缩略点结束。
缩略点也就是结束点。
1.3 两个作者之间用&或and连接（前后保持一致），第一个作者的缩略名之后用逗号。
第二个作者也是姓名颠倒，中间用逗号。
1.4 三个作者时，头两个作者的缩略名后面均用逗号，第三个作者前用&或and。
第二个和第三个作者的姓名也颠倒，中间用逗号。
1.5 四个或四个以上的作者时，第一个作者的处理方法如第1条，其余作者只用斜体的et al.代替。
1.6 没有作者姓名但有机构名称时，用该机构名代替作者姓名。
1.7 既没有作者名又没有机构名时，则顺延将文章名或书名代替（即条目的第一部分是文章名或书名）1.8 对书籍的篇章的条目而言，书籍本身的编者的姓名不颠倒。
2. 出版年份2.1 放在作者名的后面，用圆括号。
以句点结束。
2.2 杂志、报纸等出版物的文章除了提供年份之外，需要提供月份或月份加日子。
3. 出版物名称3.1 书、期刊、报纸、长诗、长篇小说等用斜体。
3.2 书、长诗、长篇小说等用句子格式，但是名称内的专有名词和形容词仍需大写。
期刊、杂志、报纸等的文章用句子格式，但期刊、杂志和报纸等的名称用标题格式。
3.3 上述名称内如有副标题，则副标题后的首字母需要大写（即冒号后的首字母要大写）。
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What’s the reasons?
Brand loyalty Price
Copycat products
Brand image
Page 5
Байду номын сангаас
What should we do?
Page 6
It’s time to:
Take some actions Halt further decline
Page 8
Your task:
1. divide into seven groups 2. each group to discuss one topic 3. give your opinion: whether it is acceptable or feasible its advantages and disadvantages
The Brand Crisis of
Caferoma
English Case Study
Page 1
Background
It is a well-known brand of coffee. What is Caferoma? It is based is Caferoma based? Where in Turin, Italy. It is promoted as an exclusive promoted gourmets(美食家) What is Caferoma ground coffee foras? Its image is its an Italian-style What isthat ofimage? coffee. Whatstrong full-bodied flavour and a slightly its coffee? It has a is the characteristic of bitter taste. It costs more per 100 grams than set every other ground How does Caferoma almostits price? coffee product on the supermarket shelves.
Page 10
Marketing mix strategy
Thank you!
第二小组成员：
Make Presentation much more fun
Regain lost markets
Get more profits
Page 7
Possible solutions:
1. Repositioning the product 2. Pricing 3. Advertising 4. Multiple brands 5. Own label products 6. A new product 7. Stretching the brand
Page 2
What’s happened with this brand now?
Page 3
Brand Crisis!
Market Share
In the last two years, Caferoma’s market share has declined by almost 25%!
Page 9
Conclusions
1. Repositioning the product 2. Pricing 3. Advertising 4. Multiple brands 5. Own label products 6. A new product 7. Stretching the brand