商务英语精读unit3Fashion
商务英语精读 unit-3
4. Phonetic Review （语音复习）: Back Vowels
Reading I
• Pre-reading
UNIT
Unit 3 Career
• Text • Background Information • New Words and Expressions • Exercises • Post-reading
Pre-reading II
Unit 3 Career
II. Pairwork: Discuss the following questions with your partner.
1. What do your parents do? How do you like their occupationsyour future career?
The Most Interesting ———————————— ———————————— ———————————— ———————————— The Most Boring ———————————— ———————————— ———————————— ———————————— The Most Promising ———————————— ———————————— ———————————— ———————————— The Most Stressful ———————————— ———————————— ———————————— ————————————
UNIT
Teaching Aim
Reading I Reading II
Extended Activities
Teaching Aim
2. Language Focus （内容重点）
英语：unit3 fashionmore reading课件(1)(牛津上海版s2a)
1.promote
a. to be related to in
2.be linked to
some way
3.decrease
b. related to education
4.academic
c. opposition
5.resistance
d. to accept and use a
6.unlikely
3. What is the topic sentence of this paragraph?
School uniforms are not part of the traditional way of life in the USA
Scanning questions
1. Why did some schools decide to imitate Cherry Hill Elementary’s program Since this new programme has proved to be a good way to promote safety and descipline
new idea or plan
7.adopt
e. to help something
8.go against
hapller
g. not probable
h. to resist
promote be linked to decrease academid resistance unlikely adopt go against
Some angrily complain that uniforms keep studnets from show their individuality
商务英语精读unit3Fashion
This is chanel's newest style (香奈 儿）
• The CHANEL has been committed to its motto in proudction and service : "Enterpring sprit and becoming the timeless classic".(创新精神，创造永恒经典） • As Chanel said,Fashion flies by like lightning,styles never grow old.（时尚稍纵 即逝，风格永存）
• And it is very important to be a real yourself!
60s Jeans and Skirts
70s Jeans and Skirts
80s Jeans and Skirts
90s
Nowadays’ wearings are various.
• What we real need is a balance between what we are looking forward to and our real life.
What is fashion?
高中英语 unit3 《fashion》-more reading教案 上海牛津版S2A
Unit3 FashionUniform fashion good for young students(More Language Input)教案一、章节分析（一）综述本章节是补充阅读材料，对于学生校服从主观和客观的角度作了评价，主要表达了对这一现象的积极观点。
本课的任务有两个：1学生通过对课文的学习。
掌握一些核心词汇，例如：promote，comment, affect, drop, academic performance, complain, positive等。
2通过学习课文，引导学生思考与他们密切相关的物品——校服。
使学生对校服有一个全面的认识，从而进一步熟悉议论文的技巧。
（二）阅读目标1知识目标学习课文中重点词、词组、句型和语法。
2能力目标进一步提高学生的阅读理解能力和培养学生的阅读技巧。
3情感目标就学生所熟悉的话题——校服展开讨论，容易引起学生的共鸣。
老师可鼓励学生发表更多对于校服的看法，丰富这一主题。
（三）教学方法采用任务型教学法组织教学，通过听说，讨论等具体活动，达到教学效果。
（四）重点和难点词汇学习1)核心词汇●uniform●promote●comment●affect●complain●positive2)拓展词汇●discipline●drop●elementary●dramatically●characteristics●monotonous●plus3)词组和短语●public schools●the first … to do so●drop by 40%●academic performance●二、Teaching proceduresI. Pre-readingThe teacher divides the students into 2 groups according to their attitude towards●Students are asked to answer the following questions:1. The reasons why they like/dislike their school uniforms.2. If there is an opportunity for them to improve the design of the uniform, whatsuggestions might they provide? (They may refer to the website: /photos-images/ school-uniform.html )●Students choose their group leaders and present their ideas.II. While-readingAfter they have given their own ideas, students are required to find out information●●True or False exercise:1) It was not until Mr Clinton praised student uniforms that students at Rogers MiddleSchool started wearing them.3) The uniform of Rogers school includes black trousers, white coats, and red jacketsor sweaters.4) This passage is most probably taken from a magazine.5) School uniforms have proved quite effective in helping reducing school violence.Word study1. Replace the underlined parts by using the words or phrases from the text.1) Mr Clinton thought highly of student uniforms.2) Most students wear uniform fashion nowadays.3) The Long Beach district is doing something that is effective.4) Violence and discipline problems have decreased rapidly since the policy wasintroduced.5) Some students complain that the uniform dress is dull and uninteresting, but manysee a good side.6) “People j udge you on your inner quality, not what you wear.” said Nick Duran,“Furthermore,”he said, “it’s easier to choose what to put on in the morning.7) Since students started wearing uniforms, their marks at most subjects haveimproved.Key for reference:1. praised2. dress in3. working4. dramatically5. monotonous; positive6. characteristics; rather than; plus7. academic performanceplete Exercise A1 & A2III. Post-readingBased on their own experience and the content of the text, students are required to write an essay: The advantages and disadvantages of school uniform.。
阅读课课件 Unit 3Fashion and style
5. What does Laura think of Mother Teresa’s
choice of clothes?
A. She thinks Mother Teresa should have worn better clothes.
B. She thinks Mother Teresa’s clothes showed her low position.
make me look
suit me
good
an important part
the most important thing
Laura’s viewpoint
Four
Fashion is an important part of a person’s identity.
examples
Laura’s overcoat
as+ adj./ adv. +as
not as/so +adj./ adv. +as
This reminds us that fashion is not the most important thing in life.
1. identity n. 身份；特征
2. aid
v. 帮助
3. overcoat n. 大衣；外套
4. cotton
n. 棉花；棉线；棉布
5. elegant adj. 优雅的；讲究的
6. wristwatch n. 手表
7. ruin
v. 毁灭
8. wig
n. 假发
9. fashionableadj. 流行的；时髦的
In my view, fashion is not the most important thing in our life.
新编商务英语阅读教程Unit 3 Part A Text A
This is the most important step How managers should inform
their customers about its product. including sales approach， marketing strategies.
This is the forth element in the
marketing mix. How manufacturers get its product to the customers.
Finding the best mix of
4Ps has become an increasingly task for most business.
Definition
can be defined as the blend of 4 Ps---Product, Price, Promotion, Placement that satisfies the demands of the chosen market segment. The 4 Ps have to fit closely together.
By Jack
end 混合 reevaluation 重新评估 disposable 用后即丢掉的 diaper 尿布 desirability 可取，值得想望 reformulate 重新配制 strategist 策略家 remedy 药品
apparel 衣服；服饰 security service 安全服务 marketing program 营销方案 have an edge over 占优势 market segment 细分市场，市场群族 disposable baby diaper 一次性婴儿尿布 generic product 非商标产品 limited warranty 有限保修 take notice 注意
综合商务英语教程第三册unit 3
III. Reading
• Read the article again and answer the following
questions.
• 1 What is the main subject of the article? • 2 Before recruiting for a new or existing position, what
• V. Speaking
• B. Work in pairs. The recruiter announces
the job description through advertisements. What is the best way to search for a job? Choose one or two, and discuss the advantages and disadvantages with your partner.
•
• VI. Writing
• Write an application letter of your own,
and share it with your classmates to make some improvement. Be sure of using the structure and expressions above.
demand, insist, order, recommend, suggest and wish.
• Examples: • • I wish it were still in use.
• IV. Language Focus
• (subjunctive mood --"it was" becomes "it were") • • The board recommended that the motion be passed
Fashion中职英语拓展模块Unit 3课件3语文版
4. When did jeans become fashionable?
In the nineteen fifties and sixties, jean became fashionable.
?
2 、不要看书，要看老师的眼睛
?
只要老师不是在一味地读教材，那老师的“话”就不可能和你低头看着的教材上的“文字”一致。头脑聪明的学生，也许能做到既集中精神听老师的话，又集中精神看眼前书上的内容。可是实际上大部分的学生都做不到这一点。
?
认真听讲的第一个阶段就是上课时间无条件地“往前看”，上课的时候看书往往很容易开小差。摒除杂念，将视线从摊在眼前的书上移开。老师讲课的时候只看前面，集中注意力听老师嘴里说出来的话，那才是认真听讲的态度。
? Do you know the history of Levis jeans? Read the text and do the following exercise.
?1. Who made the first jeans? When were the first jeans made? ?2.What color were the jeans at first? ?3. How were the jeans become “blue jeans”? ?4. When did jeans become fashionable? ?5. How did the fashion change in the seventies?
?1. Who made the first jeans? When were the first jeans made?
unit 3 fashion 2
afford (v.) afford sth. / afford to do sth. I can’t avoid a car. = I can’t afford to buy a car. He can afford three weeks away from work. be keen on = be interested in= be fond of be keen to do sth. Most young people are keen on pop songs instead of folk songs. He is keen to go to Japan for holidays. contest n. contestant n. a speech contest / writing contest sight n. 景色 The sunset is a beautiful sight. 视力 a sense of sight good/poor sight
bring along=carry with you Don’t forget to bring along a pencil when you come for the exam! object n. UFO : Unidentified Flying Object object v. be against object to sth./ doing sth You strongly objected to being treated like a child. objection n. raise/ voice an objection 提出，发出反对意见 提出， He has a strong objection to getting up so early. extravagant a. extravagance n.
商务英语综合教程3课文翻译
Unit1 欧洲制造除了顶级奢侈品牌外几乎所有的时尚品牌都已经在亚洲生产，或者正在考虑这么做。
美国的皮革商品制造商蔻驰（Coach）就是一个经典的例子。
在过去的五年中，它通过仅在低成本市场生产来提升毛利率。
在2002年的3月，它关闭了在波多黎各拉雷斯的最后一间公司所属工厂，将所有产品全部外包。
巴宝莉（Burberry）在亚洲持有许多许可授权安排。
2000年它决定给日本三洋公司的特许授权延长十年。
这意味着按零售价计算巴宝莉几乎一半的销售额将是亚洲授权生产的。
但是同时，日本的消费者却偏好于该集团在欧洲生产的产品。
为了应对这种对巴宝莉在亚洲工厂所生产产品的需求，三洋公司在东京银座开设旗舰店，出售从欧洲进口的巴宝莉产品。
在《金融时报》的采访中，许多企业高管表示，顶级奢侈品牌将在亚洲越来越多地出现，就像在欧洲一样。
古驰（Gucci）的多米尼克·德索尔说，无论是真是假，亚洲消费者只相信：奢侈品来自欧洲，而且一定是要在那儿生产的才是最好的。
古琦的控股公司（Pinault Printemps Redoute）的首席执行官塞格·温伯格说，公司不会将古琦的生产线移到海外。
然而一些业内人士认识到，就算对顶级奢侈品牌而言，这种变化也将来临。
普拉达（Prada）的首席执行官帕特里齐奥·艾特里说：“‘意大利制造’的标签很重要，但我们真正要提供的是一种风格，而风格是一种文化的展示。
因此，他认识到高品质的时尚产品并非总是要在意大利生产。
欧洲工商管理学院的市场营销系的Amitava Chattopadhyay教授说：“品牌就是消费者脑海中的一系列联想，其中之一就是原产地。
对于奢侈品来说，品牌的作用是至关重要的。
破坏它是一种弥天大罪，没有哪个品牌经理愿意将产地和品牌形象之间的关系搞错。
”Unit2 空中的交通暴怒航空公司与长期遭罪的客户们都在提及急剧攀升的空中冲突事件。
有些事件的发生显然是由许多常客所熟悉的问题造成的。
语文版中职英语(拓展模块)Unit 3《Fashion》3
3. Strauss didn’t take much notice of this until the 1940’s, when a company official experienced the problem firsthand. 4. The miners’ old work pants gradually have become more and more varied.
Read the text carefully and find out the following sentences in the text, translate the words in bold and try to translate the sentences.
1. Each time you step into your old jeans, you are putting on a piece of history. 2. The trousers sold well, and Strauss began looking around for ways of making them even stronger.
1. Who made the first jeans? When were the first jeans made? Levi Strauss made the first jeans in 1850. 2.What color were the jeans at first?
பைடு நூலகம்
Brown
3. How were the jeans become “blue jeans”? Strauss had the material dark blue. The resulting trousers then become known as “blue jeans.”
高中英语 unit3 《fashion》-reading教案 上海牛津版S2A
Unit3 Fashion Reading教案一、章节分析（Reading section ）（一）综述本章节是关于“时尚”话题的学生演讲。
由于演讲是出自学生自己观察和经历的角度，并且“时尚”这一话题又从某种程度上贴近学生生活，因此学生对此话题应是比较敏感和熟悉的。
教师可充分利用学生的兴趣，与课文内容相结合进行教学。
本课两个任务：1学生通过对课文的学习，掌握一些核心词汇，例如：illustrate, afford, keen, appreciate, waste, remind, effect, award等。
2通过学习课文和拓展阅读，使学生对时尚有正确的理解，能够理智地区分时尚与盲目追求时尚的区别，并理解内在美的重要性。
（二）阅读目标1知识目标学习课文中重点词、词组、句型和语法。
2能力目标通过阅读了解时尚对不同人的重要性以及对经济和生态的重大影响。
3情感目标引导学生正确理解“时尚”这一概念，并能理解内在美的重要。
（三）教学方法采用任务型教学法组织教学，通过听说，分组讨论等具体活动，达到教学效果。
（四）重点和难点1词汇学习1)核心词汇affordappreciateawardculturefashionhandleillustratequalitywasteworth2)拓展词汇arcadeblondeextravagantwigthe Nobel Prize3)词组和短语bring alonga piece of clothingafford sth. with one’s own savingsbe keen onsearch fora waste of time and moneyin the 1960s/1960’sclose downremind sb. ofthe effect of sth. on…as a resultjudge…by…award sb. the Nobel Prize for Peaceas usual4)句型学习1. The more…, the more…2. It is a waste of time and money doing…教学设计（Teaching Designs）I. Picture talk1. Try to describe some of the clothes which the people are wearing.2. Where and when will you see people wearing clothes like these today?3. Which of these fashions do you like or dislike?4. Imagine that you are going out in the evening with some of your friends. What might you wear or not wear?II. Group discussion1. What is in fashion now in China among ______?1)students2)women3)menStep Two Skimming & ScanningI. SkimmingSkim the two pictures on P19 and the passage on P20, and do Exercise A. The teacher asks more questions.More questions for the students to consider and answer:1.What is the topic of this passage?2.How many aspects about fashion has Debbie mentioned?3.Does Debbie think highly of fashion in all its aspects?Step Three Further UnderstandingStudents are required to find key words, phrases and even sentences in each paragraph to support the five arguments they have concluded in the previous step.are required to discuss and get conclusions. (This is an open discussion) 1.Fashionisveryimportantto(thosewho)____________because_______________________.2. Fashion is not so important to (those who) __________________ because ___________________.3. Fashion is not important at all to (those who) ________________ because___________________.II. Do Exercise C, D and E（P21－23）.Step Five AssignmentStudents are given two materials to read. One is Audrey Hepburn’s Beauty Tips, and the other is Wise Advice from Mother Teresa. They are required to compare the two materials and try to find out1. the similarity between A udrey Hepburn’s and Mother Teresa’s ideas.For attractive lips, speak words of kindness.For lovely eyes, seek out the good in people.For a slim figure, share your food with the hungry.For beautiful hair, let a child run his or her fingers through it once a day.For poise, walk with the knowledge that you never walk alone.People, even more than things, have to be restored, revived, reclaimed and redeemed; never throw out anyone.Remember, if you ever need a helping hand, you'll find them at the end of each of you arms.As you grow older, you will discover that you have two hands, one for helping yourself, the other for helping others.The beauty of a woman is not in the clothes she wears, the figure that she carries, or the way she combs her hair.The beauty of a woman must be seen from in her eyes, because that is the doorway to her heart, the place where love resides.The beauty of a woman is not in a facial mode, but the true beauty in a woman is reflected in her soul.Wise Advice from Mother Teresa( because it was never between you and them )People are often unreasonable, illogical, and self-centered;Forgive them anyway.If you are kind,people may accuse you of selfish ulterior motives;Be kind anyway.If you are successful,you will win some false friends and some true enemies; Succeed anyway.If you are honest and frank,people may cheat you;Be honest and frank anyway.What you spend years building,someone could destroy overnight.Build anyway.If you find serenity and happiness,they may be jealous;Be happy anyway.The good you do today,people will often forget tomorrow;Do good anyway.Give the world the best you have,and it may never be enough;Give the best you've got anyway.You see, in the final analysisit is between you and God;it was never between you and them anyway.。
2019-2020年语文版中职英语(拓展模块)Unit 3《Fashion》word教案
2019-2020年语文版中职英语（拓展模块）Unit 3《Fashion》word教案Conversation 1Tanya: Hey! That looks good on you! You should try it on!Janet: No thanks, I'm just looking.Tanya: Go on, try it on. I can tell it suits you.Janet: You seem to want me to buy something. And I'm not sure I want to buy anything at all.Tanya: Well, yes, I'm pretty sure you want to buy something.Janet: How do you know?Tanya: Well, it's my job to know what women want to wear.Janet: How do you know what I want to wear?Tanya: I can just tell. Most women don't hold things up like that unless they know they want to buy it, but either they haven't got the money or they are nervous about impulse buying.Janet: So what type of woman am I then?Tanya: No money!Janet: Yeah! You're right, but how do you know?Tanya: If you were nervous about impulse buying, you'd try it on. That way you'll feel good that you've made a careful decision.Janet: That's pretty smart. What is your job then?Tanya: I'm a buyer for a store in New York City. I'm here for London Fashion Week. Hey, do you want to go? I have some free tickets for the catwalk show this afternoon. Janet: Well, I'm not sure. I'm waiting for a friend, actually, and...Joe: Hi Janet!Janet: Joe! What are you doing here?Joe: Why the surprise?Janet: It's just... I didn't expect to see you. That's all. Er, this is...Tanya: Hello, I'm Tanya Feinstein. Is this the friend you were waiting for... Janet: No. Yes!Tanya: So would you both like to come this afternoon?Janet: Tanya has invited us to the catwalk show this afternoon.Tanya: Look at this. Oh, it's perfect. I'll just try it on. I'll leave you two to make up your minds.Conversation 2Joe: Who is she? Is she a friend of yours?Janet: No, she just came up to me and started talking about fashion. She's a buyer for some New York fashion store.Joe: But why has she invited us to a catwalk show?Janet: She's giving out free tickets. Part of her job I think.Joe: So, do you want to go?Janet: I suppose so. Haven't got any money for shopping, so why not?Tanya: OK, you guys made up your mind?Joe: You sure you got a couple of tickets for us?Tanya: Sure!Joe: Thanks. So what's your take on the London fashion scene then?Tanya: As far as I'm concerned, the clothes shops in London are some of the best in the world. The way I see it, if I want haute couture I can go to Paris or Milan. But if I want street fashion that will look good in New York too, I come to London. The kids here all have this unique style.Joe: But they can't afford designer prices.Tanya: In London the fashion tends to start on the streets. It gets popular among the kids, and then the designers come and pick up on their style, turn it into designer clothes. Whereas in Paris or Milan, it's more of a top down process.Janet: Top down?Tanya: Sure. The big name designers create these wonderful clothes but they're really only for a few rich people.Joe: So you think it's different in London?Tanya: I sure do. And, if you ask me, New York as well. Anyway, you ready? Joe: Sure. Why not? Janet?Janet: Well... Oh well, it's getting late. So, I suppose so.Tanya: OK, follow me. Let's get a cab.。
语文版中职英语(拓展模块)Unit 3《Fashion》ppt课件1
150 years
约翰·威恩,好莱坞 明星，以《关山 飞渡》蜚声世界 影坛，一生共拍 片250 部 。作为 西部片的代表人 物，被认为是美 国的象征，是那 个时代所有美国 人的化身。
玛丽莲·梦露是美国 20世纪最著名的电影 女演员之一。影迷心 中永远的性感女神性 感符号和流行文化的 代表性人物.经典的 标志性金发碧眼美女； 传奇的电影明星；天 生的喜剧天才 .
2. Read paragraph 4 and answer questions
• What was the problem with the early jeans?
The rivet used to strengthen the jeans in the crotch got too hot and made the • Hpoewowplaes vtheerypruonbcleommffoourntadbalned. solved?
Reading strategy
Reading a history article
Reading a normal text
1. Notice dates and years.
2.Make a time chart ,listing important information such as times ,places, and events.
•
(weT)r1e.Bnlouteejeaasinlys
were worn
welcomed out.
because
they
• (ugF)ly2..The design was changed because it was
• ( F) 3.The nineteen fifties saw very tight jeans.
商务英语阅读unit3翻译
Unit11. After months of researching Northwestern on the Web and grilling friends, teachers and advisers who had gone there, Maxine pinned her hopes on getting accepted.经过数月在网上搜索并研究NW大学和仔细询问到访过NW大学的朋友、老师和顾问，Maxine 最终希望自己能被NW大学录取。
2. For students like Maxine who are applying to college for next fall, that dream is turning out to be frustratingly unobtainable. It turns out the odds of getting into a selective college have never been worse.对于像Maxine一样正在申请秋季入学的学生来说，他们会沮丧地发现这一梦想难以实现。
考入一所名校的机会从未如此渺茫。
3. But admissions directors are already worrying about the shrinking pool of future applicants, especially the sliver of those who can afford to foot the $40,000 annual tab.---但是招生主管们已经开始担忧申请者数量缩减的问题，尤其是为数不多的每年有能力支付4万美元的那部分申请者。
4. Those who left private schools in the 1980s and 1990s can expect to earn 35% more in life than the average product of a state school, they found, around half of which can be attributed to education, not background.20世纪80年代和90年代中期的私立学校毕业生能够期望一生的收入比国立中学的普通毕业生多35%，他们发现这其中大约一半可以归因于他们所受的教育，而非背景。
中职英语拓展模块Unit 3 Fashion
For two actions at the same time 两个动作同时发生时，其
中一个使用现在分词
Example例子
He is having a shower now.
The smiling girl is my sister. Mary is interested in reading
5. make sb./sth. into sth. 把…制成；使…变为
e.g. We can make your room into a study. The movie made her into a star overnight. make sth. out of sb./sth.由…制造 e.g. The Olympics can make sporting heroes out of previously little-known athletes.
books.
He left the room laughing.
Usage用法
be doing 进行时态
As an adj. 作为形容词
As a gerund 作为动名词
For two actions at the same time 两个动作同时 发生时，其中一个使用现在分词
With the verbswaste，
be doing 进行时态
1. He is having a shower now. (Present continuous)
2. He was having a shower when the phone rang. (Past continuous)
3. He will be having a shower, so take the house keys when you go out. (Future continuous)
体验商务英语综合教程3第二版重点词汇
体验商务英语综合教程3 第二版重点词汇Unit1P6 AValue for money 花钱值得luxurious 奢侈的，豪华的timeless 不受时间影响的Well-made 做工考究的top of the range 高端的durable 耐用的inexpensive 便宜的cool 酷的Reliable 可靠的stylish 流行的(有型个性)fashionable时髦的（潮流时尚）Well-designed 精心设计的P7 ABrand loyalty 品牌忠诚度 the tendency to always buy a particular brand brand image 品牌形象 the ideas and beliefs people have about a brand brand stretching 品牌扩张 using an existing name on another type of product brand awareness 品牌意识 how familiar people are with a brandbrand name 品牌名字 the name given to a product by the company that makes itproduct launch 产品发布 the introduction of a product to the market product lifecycle 产品生命周期 the length of time people continue to buy a productproduct range 产品范围 the set of products made by a companyproduct placement 植入式广告 when products are used in films or TV programmes product endorsement 产品代言 the use of a well-known person to advertise productsBrand positioning 品牌定位P8Gross margins 毛利润Manufacturing 制造业Solely 唯一的Low-cost market 低成本市场Outsources 外包Licensing arrangement 特许授权Flagship store 旗舰店Offshore 离境；海外Country of origin 原产地Identify the marker 确定产品来源或制造者Simplify product handing 简化产品，操作和追踪Organize accounting 帮助组织进存货和做会计记录Offer legal protection 提供法律保护Unit2P14 B1 not enough leg .....room....... 没有足够的伸腿空间2 lost or delayed ......luggage......... 遗失或延迟行李3 long .......queues...... at check-in 签入时的长队列4 poor quality ........food......... and drink 质量差的食品和饮料5 no baggage ........trolleys...... available 没有可用的行李手推车6 overbooking of ........seats........ 超额预订座位7 flight delays and .......cancellations........ 航班延误和取消8 ....jet.....- lag 时差（飞机时差反应）P15 A1 subway h) underground 地铁2 city centre k)downtown 市中心区3 carry-on baggage i) hand luggage 手提行李4 one way f)single 单程票5 return j) round trip 往返旅行6 freeway a)motorway 高速公路，快车道7 rest room c) public toilet 公共厕所8 elevator b)lift 电梯，升降机9 coach class e) economy class 经济舱10 timetable d) schedule 时刻表11 car park g) parking lot 停车场 BEReading1 mass market 大众市场 niche market 缝隙市场/利基市场2 a steep climb 急剧攀升3 stem from 来自，起源于（因为）4 mass unrest 大规模骚乱5 mid-flight 飞行途中6 be at fault 对某事负责7 cabin ventilation 客舱通风设备8 optimum 最适宜的 9 aviation fuel 航空燃料10 be in the front line 奋战在第一线的人11 stiffer penalty 更严厉的惩罚12 concession 让步P19 skillsExtension 分机Be engaged 太忙而不能接电话，繁忙/电话占线UNIT3P22A reserved parking space 专用车位Flying business class 商务舱Have fixed working hours 有固定的工作时间P23Subsidiary子公司Head office 总公司Call centre 呼叫中心Distribution centre 分配中心Warehouse仓库Branches/outlets分店分销店Bureaucratic 官僚主义的Bureaucracy 官僚主义Centralised 中央集权的Conservative 保守的Decentralised 权力下放Democratic民主的Hierarchical 等级制度的Hierarchic 等级制度Impersonal 没有人情味的Marketing-driven 以市场为导向Progressive 进步的革新的P24Cutting-edge 尖端的前沿的Key ingredients 关键要素Budget report 预算报告Eliminated all perks and status symbol 取消特权和身份符号Rigorous exam 严格的考试Time management时间管理，budgeting，people skill 人际交往Decentralising responsibility and authority 下方责任和权利Autonomy 自主性Accountability 责任感Performance benchmarks 评判的标准Rate=evaluateP25Measuring performance业绩测定Benchmarks 基准merge 兼并Unit4P31Bottom line 底线Reinvent 改造Discount store 折扣商店Speciality retailers 专门零售商Discounter 折扣Floor space 房屋面积，建坪Vendor 小贩Booth 售货棚，临时货摊Seducing 吸引Merchandise 商品；货物；Upgraded 升级Fitting room 试衣间Lounge area 休息区Computer kiosk 公用电脑亭Shopping carts 手推车Wholesalers 批发商Retailers 零售商Kiosk 小卖部P33 ADownsize 缩小Downgrade 降级Decentralise 权力下放Deregulate 解除管制；解除控制；Upgrade 提升Reorganise 重组Retrain 重新教育，再教育；Redevelop 重建，重新开发；Relaunch 重启relocate 迁移；重新安置；Restructure 重建；调整；重组；B1.It is now so expensive to rent offices in the city center that many companies are relocating to the suburbs.2.The company has recently had to downsize its workforce. Reducing the number of employees is the best way to stay profitable in the current economic climate.3.Excellent customer service is vital to keep up with the competition. The company has introduced new working practices and is retraining all part-time staff.4.The seating plan in our office has been reorganized to accommodate new staff.5. Our product hasn’t been selling well recently. The marketing team has decidedto relaunch the product with a more up-to-date image.6. The company has noticed that too many decisions are made at head office. It is decentralizing the decision-making process so that branch managers are more involved at an earlier stage.7. The company has finalized the plans to redevelop the disused car park site. It is going to become a model in three-storey office block.8. The most successful change in Our company was the decision to restructure the company hierarchy. Now there is more opportunity for promotion.P35Open-plan-office 开放式办公室Hot-desking 办公桌轮用制Unit5毛利润Gross margin:diference between the selling price of a product and the cost of producting it经济衰退 recession: a period of time when business activity decreases because the economy is doing badly股份 shares: equal parts into which the capital or ownership of a company is divided欠款debt: money owed by one person or organisation to another person or organisation .股票市场 stock market: a place where company shares are bought and sold .投资 investment: money which people or organisations put into o business to make a profits每股收益 earings per share are a company's profits divided by the number of its shares预测 A forecast is a discription of what is likely to happen in the future . 破产 bankruptcy is when a person or organisation is unable to pay their debts 利息 A dividend is a part of the profits of a company paid to the owner of shares 税前利润 Pre-tax profits are the money a business makes before payment to the goverment收入 Revenues are money which businesses receive selling goods and servicesIn our home markets it has been another excellent year. forecast for Pre-tax profits are up by ￡ 23 million, and the ____forecast_______ _____________ the next quarter is equally good. Profits from abroad are down because of a _____recession_______ recession in Japan. However, our performance overall has been good, and the __earnings per share__ have dividend will be increased to 4.3p increased to 26.4p and the _____dividend______ per share, which will please our shareholders. We plan to issue new ___shares______ in order to finance expansion in Asia. We also plan to increase our __investment__ in plant andequipment before entering the Chinese market. We are particularly pleased with our performance in France and Germany where ___profits_______ have increased. As a result of using a new distributor, our costs fell, giving us a ________ gross margin_______ of 40 percent on our main product line. We will use any extra cash debt to reduce the level of our _debt______. Our performance in Italy should improve significantly following the _______ bankruptcy_____ of our biggest competitor. However, we should not become too satisfied with our share price as economic __revenues__ will continue to conditions remain uncertain and the __revenues_________ reflect this. Share prices will not rise in the short term.Unit8These days many applicants submit their(1)CV/resume speculatively to companies they would like to work for. In other words, they do not apply for an advertised job but hope the employer will be interested enough to keep their CV on file and contact them when they have a vacancy. When replying to an advertisement, candidates often fill in a/an (2)application form and write a/an (3)covering letter. The employer will then invite the best candidates to attend a/an(4)interview. Sometimes candidates will take a/an(5)psychometric test before the interview to assess their mental ability and reasoning skills. These days it is normal for successful candidates to have to work a/an(6)probationary period in a company. This is usually three or six month; after that they are offered a permanent post.Unit9书78页Barriers障碍 open borders开方便接 free port 自由港Developing industries 新兴行业 dumping 倾销 tariffs 关税Strategic industries 战略性行业 restrictions 限制Quotas 定额 laisser-faire 自由放任 liberalise 使自由Customs 海关 deregulation 解除管制 subsidise 补贴Regulations 监管市场 government intervention 政府干预。
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• And it is very important to be a real yourself!veryone has his own opinions about fashion. • Fashion is an architecture: It is a matter of proportions. ------Coco Chanel, French fashion designer. • Fashion is not frivolous. It is part of being alive today. ------Marry Quant, British fashion designer. • The best thing is to look natural, but it takes make-up to look natural. ------Calvin Clein, US fashion designer. • What is fashion in your mind?
• During recent years,the topic of fashion has aroused more and more people's attention,especially the young. • It is likely that fashion is becoming the indispensable part for us and it has a profound impact on our clothes.
• People nowadays all want to be fashionable, for they think it is the way they get to be known by others. And one of their ways to get that is making themselves up.
This is chanel's newest style (香奈 儿）
• The CHANEL has been committed to its motto in proudction and service : "Enterpring sprit and becoming the timeless classic".(创新精神，创造永恒经典） • As Chanel said,Fashion flies by like lightning,styles never grow old.（时尚稍纵 即逝，风格永存）
Versace（范思哲）
GUCCI（古奇）
Dior's male design （迪奥）
armani（阿玛尼）
Classical Evening Wear
Korean style prevails in China,some boys and girls fall in love with them!
• Obviously, people nowadays care more and more about their appearance、what they are on and what others think about them. • But what they still have in their mind except that?
• So, they take much time and money to buy many things that they like even what they see at the first time. Just because they think what they buy will make them more attractive.
Fifty years of fashion
• No history of fashion in the years 1960 to 2010 can overlook or underestimate two constant factors :the ubiquitous jeans and the rise and fall of hemlines for women’s skirts and dresses. • Both jeans and skirts are connected to the developing of economics.
• In the pursuit of fashion,don't lose yourself.
• After all,moderation in everything is the answer(做任何事都要适度才行），and fit ourselves is just right.
Fashion statements
60s Jeans and Skirts
70s Jeans and Skirts
80s Jeans and Skirts
90s
Nowadays’ wearings are various.
• What we real need is a balance between what we are looking forward to and our real life.