商务英语18周全套教案
大学商务英语教案
大学商务英语教案一、教案简介本教案旨在通过商务英语的学习，使学生掌握基本的商务知识、提高商务英语听说读写能力，并能够运用英语进行日常商务沟通。
本课程适用于大学本科阶段商务英语专业或非英语专业的学生。
二、教学目标1. 知识目标：使学生掌握商务活动中的基本概念、流程和常用表达方式。
2. 技能目标：提高学生的商务英语听说读写能力，使其能够在商务场合中进行有效沟通。
3. 情感目标：培养学生的跨文化交际意识，提高其商务英语实际应用能力。
三、教学内容本章主要介绍商务活动中的基本概念、流程和常用表达方式。
包括：1. 商务活动的基本概念：如公司、市场、营销、财务等。
2. 商务活动的流程：如商务会议、商务谈判、商务合同签订等。
3. 商务英语常用表达：如商务邮件、商务报告、商务演讲等。
四、教学方法1. 讲授法：讲解商务英语的基本概念、流程和常用表达。
2. 互动教学法：通过小组讨论、角色扮演等方式，提高学生的商务英语实际应用能力。
3. 任务驱动法：设计商务英语实际操作任务，让学生在完成任务的过程中，提高商务英语听说读写能力。
五、教学评估1. 平时成绩：包括课堂表现、小组讨论、作业完成情况等，占总成绩的40%。
2. 期中考试：包括听力、阅读、写作和翻译等，占总成绩的30%。
3. 期末考试：包括商务英语口语表达和商务英语写作，占总成绩的30%。
六、教学活动1. 案例分析：分析具体商务场景的案例，让学生了解商务活动的实际操作过程。
2. 角色扮演：学生分组进行角色扮演，模拟商务活动中的不同角色，如CEO、市场经理、销售代表等。
3. 小组讨论：针对商务话题展开小组讨论，培养学生的团队合作能力和商务英语表达能力。
七、教学资源1. 教材：选用权威的商务英语教材，如《商务英语综合教程》、《商务英语阅读》等。
2. 网络资源：利用互联网资源，如商务英语网站、在线课程、电子书籍等，丰富教学内容。
3. 实物资源：使用商务场景的实物道具，如名片、合同、产品样品等，增强学生的直观感受。
商务英语综合教案设计模板
一、课程名称商务英语综合二、教学目标1. 知识目标：- 掌握商务英语的基本词汇和语法结构。
- 了解商务英语常用的表达方式和沟通技巧。
- 熟悉商务场景中的常用用语和礼仪。
2. 能力目标：- 提高学生的商务英语听说读写能力。
- 培养学生的商务英语沟通能力和跨文化交际能力。
- 增强学生的商务英语应用能力和实际操作能力。
3. 情感目标：- 激发学生对商务英语学习的兴趣。
- 培养学生的团队合作精神和责任感。
- 增强学生的自信心和竞争意识。
三、教学内容1. 商务英语词汇：包括基础词汇、行业词汇和常用短语。
2. 商务英语语法：包括时态、语态、虚拟语气等。
3. 商务英语听力：包括商务场景对话、新闻报告、访谈等。
4. 商务英语口语：包括商务场景对话、角色扮演、演讲等。
5. 商务英语阅读：包括商务文章、报告、案例分析等。
6. 商务英语写作：包括商务信函、报告、简历等。
四、教学方法1. 讲授法：讲解商务英语基础知识，引导学生掌握核心词汇和语法结构。
2. 案例分析法：通过分析真实商务案例，提高学生的实际操作能力。
3. 角色扮演法：模拟商务场景，让学生在实际对话中提高听说能力。
4. 小组讨论法：鼓励学生积极参与课堂讨论，培养团队合作精神。
5. 多媒体教学法：利用多媒体资源，丰富教学内容，提高学生的学习兴趣。
五、教学过程1. 导入新课：通过介绍商务英语的重要性，激发学生的学习兴趣。
2. 新课讲解：讲解商务英语基础知识，引导学生掌握核心词汇和语法结构。
3. 案例分析：分析真实商务案例，让学生了解商务英语在实际应用中的运用。
4. 角色扮演：模拟商务场景，让学生在实际对话中提高听说能力。
5. 小组讨论：分组讨论，让学生在讨论中巩固所学知识，提高团队协作能力。
6. 练习巩固：布置课后练习，巩固所学知识。
7. 总结回顾：对本节课所学内容进行总结，帮助学生梳理知识体系。
六、教学评价1. 课堂表现：观察学生在课堂上的参与度、积极性等。
2. 课后作业：检查学生的课后练习，了解学生对知识的掌握程度。
商务英语综合教案模板范文
一、课程名称：商务英语综合二、课时安排：2课时三、教学目标：1. 让学生掌握商务英语的基本词汇和常用句型。
2. 提高学生的商务英语听说读写能力。
3. 培养学生运用英语进行商务沟通的能力。
4. 增强学生的商务礼仪和跨文化交际意识。
四、教学内容：1. 商务英语基础词汇和句型2. 商务英语听说读写技能训练3. 商务邮件写作4. 商务谈判技巧5. 跨文化交际与商务礼仪五、教学过程：第一课时：1. 导入新课（1）教师简要介绍商务英语的重要性及课程安排。
（2）播放一段商务英语视频，让学生了解商务英语的实际应用场景。
2. 商务英语基础词汇和句型（1）教师讲解商务英语基础词汇，如：market、product、customer、sales、order等。
（2）教师引导学生练习常用句型，如：How are you doing? What can I do for you? Can I help you?3. 商务英语听说读写技能训练（1）教师播放一段商务英语听力材料，让学生进行听力练习。
（2）教师讲解商务英语阅读技巧，如：快速浏览、关键词定位等。
（3）教师带领学生进行商务英语写作练习，如：撰写商务邮件。
4. 总结本节课所学内容，布置课后作业。
第二课时：1. 复习上节课所学内容（1）教师提问，检查学生对商务英语基础词汇和句型的掌握情况。
（2）教师检查学生课后作业完成情况。
2. 商务邮件写作（1）教师讲解商务邮件的格式和注意事项。
（2）教师带领学生进行商务邮件写作练习，如：回复客户咨询、发送订单确认等。
3. 商务谈判技巧（1）教师讲解商务谈判的基本原则和技巧。
（2）教师组织学生进行角色扮演，模拟商务谈判场景。
4. 跨文化交际与商务礼仪（1）教师讲解不同文化背景下的商务礼仪差异。
（2）教师组织学生进行跨文化交际练习，如：问候、介绍、道别等。
5. 总结本节课所学内容，布置课后作业。
六、教学评价：1. 课堂表现：学生的出勤率、课堂参与度、作业完成情况。
商务英语教案
商务英语教案教案标题：商务英语教案教案概述：本商务英语教案旨在帮助学生掌握商务领域中的英语交流技巧和专业词汇，提高他们在商务环境中的语言运用能力。
通过本教案的实施，学生将能够有效地进行商务会议、商务谈判、商务信函和商务演讲等相关活动。
教学目标：1. 了解商务英语的基本概念和特点；2. 掌握商务英语中常用的交流技巧和表达方式；3. 学习商务英语中常见的专业词汇和短语；4. 培养学生在商务环境中的语言运用能力；5. 提高学生的听、说、读、写能力。
教学内容和活动：1. 商务英语基础知识a. 商务英语的定义和特点b. 商务英语中的常用交际技巧和礼仪c. 商务英语中常见的文化差异和注意事项2. 商务英语交流技巧a. 商务会议的组织和参与技巧b. 商务谈判的技巧和策略c. 商务信函的写作技巧和格式d. 商务演讲的准备和表达技巧3. 商务英语专业词汇和短语a. 商务英语中常见的行业词汇和术语b. 商务英语中常用的商务短语和表达方式c. 商务英语中的常见缩略语和惯用语4. 语言运用实践活动a. 商务会议模拟演练b. 商务谈判案例分析和角色扮演c. 商务信函写作和修改d. 商务演讲实践和反馈教学方法：1. 教师讲授：通过讲解商务英语基础知识和交流技巧，帮助学生建立起商务英语的概念框架。
2. 小组讨论：组织学生进行小组讨论，分享彼此的商务英语学习心得和经验。
3. 角色扮演：安排学生进行商务会议、商务谈判等实践活动的角色扮演，提升他们的语言运用能力和实践能力。
4. 个人作业：布置商务信函写作和商务演讲准备的个人作业，培养学生的独立思考和表达能力。
教学评估：1. 口头测试：组织学生进行口头测试，测试他们对商务英语基础知识和交流技巧的理解和掌握程度。
2. 书面作业：布置商务信函写作和商务演讲的书面作业，评估学生的语言表达和写作能力。
3. 实践评估：对学生进行商务会议和商务谈判的实践评估，评估他们在实际场景中的语言运用能力和表达效果。
商务英语全册教案.docx
商务英语教案Chapter 1 International Business EnglishL Suggested Teaching PlanStudents will be able to:L understand the key idea of the international business (business, international business, the scope of international business activities, international risk, international business law, commercial credit, management of international business and brief introduction to WTO);2.master some basic terms of international business English(economic surplus, portfolio, parent company, turnkey project, collection, weight memo, T/T, D/D, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4. ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.economic surplus—profit or the money that remains after all the expenses are paid.2.Portfolio—the list of shares in business owned by a person or a company; holdings in the form ofstocks, bonds or other securities.3. a parent company—holding company.4.turnkey project—a project undertaken by a contractor.5.expropriation—taking away (property) or dispossessing (sb. from an estate, etc.).6- collection — obtaining payment of a debt, e.g. a bill, cheque, etc.7. coiTespondent bank—a bank that has regular business with another bank or company in a distance place(esp. in a foreign country).& insunnice policy—a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction.9.insurance certificate—a simplified insurance policy.10.weight memo(note) —a note made out by a seller and used to indicate the net and gross weights of each package.IV. Detailed readingWarming-up questions1.How much do you know about international business?2.Can you say something about the basic purpose of business activities?3.Do you know what features does international business deal with?Contents1.What is Business?•Traditionally，exchange or trade for things people wanted or needed•Technically, the production, distribution, and sale of goods and service for a profit•The primary goal of business activities is creating profit or economic surplus2.What is International Business?•As a field of management training, it deals with the special features of business activities that cross national boundaries including movements of goods, services, capital, or personnel; transfers of technology, information, or data, or even the supervision of employees.•The international business field encompasses international transactions in commodities, internationaltransfers of intangibles such as technology and data, and the performance of international services such as banking and transportation. It gives special attention to the multinational enterprises — an enterprise based in one country and operating in one or more other countries_ and the full methods open to such enterprises for doing business internationally.3.The Scope of International Business Activities•Physical goods—products from mining, petroleum, agriculture and manufacturing activities •Transactions in service —construction, hotel, tourism, business consulting, and retailing and wholesaling, transportation•Financial areas — commercial and investment banking, securities, and insurance •Communication media—radio, television, telegraph, telephone, magazines, books, newspapers, news services, networks and movies.•* foreign direct investment — investment that give the investor effective control and are accompanied by managerial participation.*portfolio(有彳介证券)investment— for the sake of obtaining investment income or capital gains rather than entrepreneurial income.^different ways of financing in foreign direct investment— not through capital movement abroad, but by borrowing locally, reinvesting foreign earnings, by the sale to the foreign affiliate of non-financial assets such as technology, or through funds generated by licensing fees and payments for management services to the parent company.*direct investment includes whole ownership and a joint venture with one or more partners, who may be private firms or governments in the host country or other international firms of different nationalities.4.International Risk•Include financial, political, regulatory, and tax risks•Financial risk elements involve balance-of-payments considerations, varying exchange rates, differential inflation trends among countries, and divergent interest rates-•PoHtical risks include the risk of expropriation and other adversary national policies. •regulatory risks arise from different legal systems, overlapping jurisdictions, and dissimilar policies that influence business practices and the application of antitrust law.•In the tax field, unforeseen changes in fiscal policies and the uncertainty of application of tax laws.5・ On International Business Law•The movement of people ______ v isa, work permit, employment agreement, and employment termination clauses•The movement of goods ____ tax, antitrust, packaging and advertising•Transfers of information ___ pate nt and trademark•Domestic laws of the home and host states, trade rules of regional groups(EU, WTO), and multilateral and bilateral treaties between the home and host statesmercial Credit•Credit ___ means who takes the responsibility of paying money and surrendering the shipping documents which represent the title to the goods in handing over the transacted goods and paying the above said money.• A. Commercial credit _____ remittance （汇付）and collection （托收），the buyer is responsible tomake payment, the seller to surrender documents-B. banker's credit _____ letter of credit （L/C 信用证），the banker is responsible to pay moneyand tender documents on behalf of both parties.•The buyer can adopt three different ways of remittance when he sends the money to the seller througha bank:1）Mail Transfer （M/T 信汇）The buyer gives money to his local bank. The local bank issues a trust deed for payment（付款委托书），then sends it to a correspondent bank at the seller^ end by means of mail and entrusts him to pay the money to the seller.2）T elegraphic Transfer （T/T 电汇）At the request of the buyer, the local bank sends a trust deed for payment by cable directly to a correspondent bank at the seller's end and entrust him to pay money to the seller.This method is quicker than mail transfe匸The seller can receive the money at an early date. But the buyer has to bear more expenses.3）Demand Draft （D/D 票汇）The buyer buys a bank draft （汇票）firom his local bank and sends it by mail to the seller. On thebasis of the above bank draft, the seller or his appointed person takes the money from the relative bank in his place.•Collection （托收）The seller issues a draft, to which the shipping documents are attached, forwards the draft to a bank in his place （i.e., the remitting bank 托H攵g艮彳亍或受托银彳亍），makes an application for collection and entrusts the remitting bank to collect the purchase price from the buyer through its correspondent bank abroad （ie, the collecting bank 代收银行）.Because the remitting bank instructs the collecting bank not to part the documents with the latter until the draft is accepted or paid（承兑或支彳、J ）, the buyers lack of commercial integrity is guarded against.•D/P ____ documents against payment （付款交单）The exporter is to ship the goods ordered and deliver the relative shipping documents to the buyer abroad thorough the remitting bank and the collecting bank with instructions not torelease the documents to the buyer until the payment for the goods is made.•Why cannot the buyer directly send cash or banker^s draft with his order to the seller?1）t he buyercapital will be tied up from the time of remitting it until the goods arrive and are sold, especially in cases where the goods ordered can only be shipped by the sellermonths or years after placing the order.2）T he seller may be unknown to the buyer, and his commercial integrity may be questionable.•Insurance policy （保险单）- a document issued by the insurer, setting out the exact terms and conditions of an insurance transaction _ the name of the insured, the name of commodity insured, the amount insured, the name of the carrying vessel, the precise risks covered, the period of cover, and any exceptions there may be. It is also a written contract of insurance between the insurance company and the insured.•Insurance certificate（保险凭证）一is a simplified insurance policy. It has the necessary items of an insurance policy, but it doesn't set out the rights and duties of the insurer and the insured, which are subject to the detailed insurance clauses of a fonnal insurance policy. In insurance certificate has the same effect as an insurance policy•Weight memo（重量单）is made out by a seller when a sale is affected in foreign trade, indicating the net and gross weights of each package, which enables the consignee or the customs office to check the goods.•Packing list（装箱单）- is made out by a seller when a sale is affected in foreign trade, indicating the name of the goods, the net weight, the gross weight and complete inner packing specifications and contents of each package. It enables the consignee to declare the goods at the customs office, distinguish and check the goods when they arrive at the port of destinations.7.On Management of International Businesses•Regardless of the specific job, most managers perform five basic functions.1）p lanning_ involves determining overall company objectives and deciding how these goals can best be achieved・2）O rganizing _ is the process of putting the plan into action. The most important is allocating resources, especially human resources, deciding on the positions to be createdand determining the associated duties and responsibilities.3）T he day-to-day direction and supervision of employees — make the full of the potentials of the employees and achieve the company goals.4）C oordinating_ to bring into proper relations among the various departments ofthe company.5)Con trolling __ managers evaluate how well company objectives are being met.If not met, then changes are necessary in the company^ organizational or managerialstructure. Then replan, reorganize, redirect, recoordinate.& Brief Introduction of WTO•WTO was established on 1 January 1995. It is the legal and institutional foundation of the multilateral trading system. It provides the principal contractual obligations determining how governments frame and implement domestic trade legislation and regulations. And it is the platform on which trade relations among countries evolve through collective debate, negotiation and adjudication•It is based in Geneva, Switzerland-•Its essential functions are:_ administering and implementing the multilateral and plural-lateral trade agreements which together make up the WTO;—acting as a forum for multilateral trade negotiations;_ seeking to resolve trade disputes;__ overseeing national trade policies; and__ cooperating with other international institutions involved in global economic policy-making. •The structure of the WTO is dominated by its highest authority, the Ministerial Conference, composed of representatives of all WTO members, which is required to meet at least every two years and which can make decisions on all matters under any of the multilateral trade agreements.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1). What is the definition of business today?2). What's the scope of International business activities?3). What is the definition of foreign direct investment?4). How do we treat the international risk?5). What are the management functions in international business?6). What does the word "credit^ mean? What's the commercial credit?7). What ways of remittance can the buyer adopt when he sends the money to the seller?2.Explain the following key termsRemittance, collection, D/P, D/D, T/T, packing list, insurance policy, turkey project, weight memoB.Make a presentation about WTO in groups.Chapter 2 Business OrganizationsL Suggested Teaching Plan1.understand the basic idea of business organizations;2.master some key types of business organizations (corporation, general partnership, limited partnership, sole proprietorship, professional corporation, joint-stock companies, business trusts and joint ventures, etc.);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4lh period after-reading activitiesIL Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students to do ppt for presentationIIL Explanatory Notes on Technical Terms1.proprietorship—ownership.2.stockholder—one who owns stock in a company.3.partnership—unregistered business where two or more people agree to share, not necessarily equally, in the risks and profits of the organization..4.entity—something that has a real and separate existence.5• bankruptcy—state of being declared by a court of law not to be capable of paying its debts.6.Joint-stock company—public company whose shares are owned by very many people.7.dividend—percentage of profits paid to shareholders.6bylaw—a law or rule governing the internal affairs of an organization.9. treasurei•—person who looks after the money or finance of a club or society.1（）・ comptroller—financial controller.IV. Detailed readingWarming-up questions1.How much do you know about business organizations?2.Can you say something about the different types of companies?3.Do you know the difference between sole proprietorship and partnership?1.Introduction•The majority of business organizations are corporations, others are general partnerships（一般合伙企业）,limited partnerships （有限合伙企业）,and sole proprietorships （独资企业）.Less common are professional corporations（专业公司），joint-stock companies （合月殳公司），business trusts （商业信托）and joint ventures （合资企业）-The factors to be weighted in making the decision are ease of formation, financial resource available, control, taxation, management skills available, ability to raise capital, continuity, and legal capacity.2.Sole Proprietorship— is owned by a single person>•The principal advantage of the sole proprietorship is that the owner has exclusive control over its operations without accounting to board members, partners, or stockholders.•Disadvantages ___ first, the owner is exposed to unlimited liability. Second , it is normally not in the best position to raise large sum of money. Third, the lack of continuity. If the owner dies, or becomes too ill to continue operation of the business, there is no separate legal entity in existence with which the public, creditors, or suppliers can deal to ensure the continu让y of the business.3.General Partnership _ is an association of two or more persons to carry on, as co-owners, abusiness for profit, (the common law does not recognize a partnership as a legal entity, but usually as an aggregation of individuals. Thus, unlike a corporation, a partnership is not a fictional person with a distinct legal existence apart from its members.)•Does not require a formal written agreement, an agreement in writing contains names of the partners, name, location, purposes, duration of the partnership, allocation of profits and lossesamong partners, capital contributions by partners, partnersrights and responsibilities, dissolution procedures.•Dissolution by act of the parties ____ 1) by agreement; 2) withdrawal or addition of a partner; 3) violation of the partnership agreement by one of the parties; of 4) accomplishment of the purpose for which the partnership was formed.•Dissolution by operation of law ____ 1) by the death of a partner; 2) the bankruptcy of a partner or the partnership; 3) the illegality of the partnership; or 4)by order of a court.•Termination_ even though the partnership is dissolved, it does not actually terminate until the partnership affairs are completed.•Liquidation ___ o ccurs between dissolution and termination. During this process, business affairs are put in order, receivables are collected, accountings are made, payments to creditors are made, and the remaining assets are distributed to the partners as provided in the Uniform Partnership Act.4.Limited Partnership ___ one or more partners in the limited partnership have limited liability,that is, their liability is limited to the extent of their investment in the partnership, and the limited partners have no control over the everyday management of the partnership. The limited partnership involves passive investors who are like shareholders in a corporation. Thus limited partnership has features of both a general partnership and a corporation.5- Joint Stock Company —is an unincorporated business enterprise with the ownership interest represented by shares of stock. It can be created with little formality and no initial capital outlay is required, (they are rarely seen now.) The shareholders are personally liable for all the association's obligations, while they share the profits in proportion to their controlling interest in the company.The joint stock company is controlled by a board of directors and officers.6.Corporations•Features: 1) a corporation is a separate legal entity for all purposes.2)it is not mortal theoretically. It continues until dissolved, merged, or otherwise terminated.3)the owners of the corporation, called shareholders, enjoy limited liability.4)it is easy to transfer ownership interests by buying or selling shares of stock freely.5)the separation of ownership from management.6)it pays taxes on its earnings.7)the corporate forni requires compliance with an array of formalized procedures. And government more closely supervises corporations than partnerships or sole proprietorships.•Types of corporations1)public coiporation ___ are established by the goveniment. (eg. The U.S. PostalService)2)quasi-public corporations_ are public service companies, such as public utilities.3)Private corporations ____ are those established for private interest. Privatecorporation may further be divided between nonprofit and profit. Nonprofit ones areformed for charitable or religious purposes. Profit ones are usually formed to carry outbusiness.4)Profit corporation are further divided into professional专业公司)，closely held(私募公司),and publicly held (公募公司).•Corporation managementShareholders elect a board of directors to manage the corporation. The board, in turn, delegates the clay to day operations to officers. The directors and the officers comprise the management of the corporation. The board of directors are responsible for making the policy of the company, declaring dividends, proposing amendments to articles of incorporation and bylaws, proposing candidates for the board and removing officers. Officers are appointed by the board of directors pursuant to the bylaws and are responsible for implementing the policies of the board and for the oversight of the day to day operations of the business. Officers include a president, vice presidents, secretary, and treasurer.•Shareholders1)common shareholders and prefeixed shareholders2)prefeiTed shareholders are entitled to receive their dividends before common shareholders-On dissolution, preferred shareholders are entitled to distributions of assets before commonshareholders. Common shareholders have voting rights whereas preferred stockholdersnormally can vote only on extraordinary matters.• Dividends — are portions of corporate earnings distributed to shareholders. A board maintains almostabsolute discretio n to declare or not declare divide nds. Dividends may be in the form of cash or stock.V After-reading activitiesA.Try to do the exercises according to the text.prehension of the textAnswer the following questions1)- What are the major disadvantages of sole proprietorship?2). What are the chief difference between general partnership and limited partnership?3). Is general partnership a legal entity?4). Why is it desirable to have articles of partnership as far as partnership is concerned?5). What has to be dealt with between dissolution and termination of a partnership?6). What are the main advantages and disadvantages of joint-stock company?7). Which feature makes a corporation attractive to investors? Why?2.Explain the following termsl)Sole proprietorship 2)general partnership3)limited partnership, 4)coiporation5)joint-stock company3.Translate the following economic terms into English1)独资商2)普通合伙商3)法人4)合股公司5)董事会6)国有公司7)资本摊缴8)多数股权9)优先股股东10)公司章程B.Make a presentation about the advantages and disadvantages of different types of business organizations in groups.Chapter 3 Ways of BusinessL Suggested Teaching PlanStudents will be able to: 1 .understand the idea of the different ways of business (wholesaling, retailing, franchising, agency, and electronic commerce);2.master some key terms of ways of business;3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text) 3rd period highlights of the text 4th period after-reading activitiesII・ Teaching Method(s)1.ppt or2.teacher gives lecture mainly or3- students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.intermediary—agent or other person or firm through whom business is done.2.Merchandising—organizing the display and promotion of goods for sale.3.Bookkeeping—keeping of the financial records of a company or an organization..4.broker—person who acts as a middleman in negotiating bargains or contracts.5.franchise—business arrangement in which an individual obtains rights from a larger company to sella well-known product or service.6.Royalty—share of profits or receipts paid to an owner of a pate nt, copyright for the use of it.7.fraudulent—characterized by, constituting, or gained by fraud・8.principal — person or company which is represented by an agent.9.fiduciary—trustee pertaining to the holding of something in trust.IV. Detailed readingWarming-up questions1.How much do you know about different ways of doing business?2.Can you say something about the distinction between wholesaling and wholesalers?3.Do you know what is retailing?ContentsL Introduction2.Wholesaling_ includes all marketing transactions in which purchases are intended for resale or areused in making other products. It is not exchange with ultimate consumers, but with industrial, reseller and institutional users, including other wholesalers who act as intermediaries in buying products for, or selling products to, other middlemen.3.Retailing ___ retail exchanges are entered into for personal, family, or household purposes. Itmay take place in a store, or in-home selling, vending machine, or mail-order catalogues.•By providing assortments of products that match consumer's wants, retailers create place, time and possession utilities.•Product assortments•Major types of retail stores: department stores, mass merchandisers and specialty stores, non-store retailers, franchisers, planned shopping centers.4.Franchising(特许经营权) __ is a license to operate an individually owned business as thoughit were part of a chain of outlets or stores.•Three types:1)product franchise—g. Car dealers and gasoline station2)manufacturing franchise ____ eg. Soft-drink bottling plant3)business-format franchise ___ fast food chains•advantages of franchise1)to the franchiser2)to the franchisee3)to the public•disadvantages of franchise_ no guarantee of wealth, cost more to buy a franchise, pay royalty to franchiser, little independence5.Agency_ an agent acts on behalf of another. The party for whom an agent acts is the principal. Agentshave authority to bind their principals. Agents may enter into contracts on behalf of their principals.And principals are liable for the tortuous acts committed by agents within the scope of their agency.•Three types of agents1)ordinary agents2)general agents3)sole agents6.Electronic Commerce•The advantages and disadvantages of E-commerce (open for discussion)V After-reading activitiesA.Try to do the exercises according to the textprehension of the text.Answer the following questions1). What functions are performed by wholesalers?2). What?s the importance of retailing?3). What utilities do retailers create?4). What do specialty retailers have in common?5). What are the major distinctions between discount houses and department stores?6). What does the typical franchises gain from the franchiser?7). Will a franchise necessarily be successful? Why?8)In what way may a principal-agency relationship terminate?2.Explain the following key termsWholesaling, retailing, discount house, franchising, principal3.Translate the following business terms into English.1)最终消费者2)增值价值3)批发商4)产品花色品种5)地方效用6)邮售7)地方商店8)现金流量9)存货控制10)市场分区/分片B.Make a presentation about the advantages and disadvantages of different kinds of ways of business in groups.Chapter 4 International Trade TermsL Suggested Teaching PlanStudents will be able to:1- understand the key idea of the international trade terms (Incoterms 1990);2.master some basic terms of international business English(FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP and EXW);3.conduct a series of reading, listening, speaking and writing activities related to the theme of the unit;plete all the relative exercises in this unit collaboratively with other peers.2nd period while reading (highlights of the text)3rd period highlights of the text4th period after-reading activitiesIL Teaching Method(s)1 • ppt or2.teacher gives lecture mainly or3.students read, teacher asks questions with detailed explanation or4.ask students do ppt to do presentationIIL Explanatory Notes on Technical Terms1.carrier—a company which transports goods or vehicle or ship which transports goods.2.camage—transporting goods from one place to another or cost of transport of goods.3.Free on board (FOB)—price including all the seller's costs until the goods are on the ship for transportation; US price includes all the seller's costs until the goods are delivered to a certain place.4.Cost, Insurance and Freight (CIF) —estimate of a price, which includes the cost of the goods, the insurance and the transport charges.mission—money paid to a salesman or agent, usually a percentage of the sales made.6.discount—a percentage by which a full price is reduced to a buyer by the seller7.CIFC3%—Cost, Insurance, Freight, including a 3% commission.IV. Detailed reading1.How much do you know about international trade terms?2.Can you say something about the most important term among the basic terms and conditions in inlemational business contract?3.Do you know what are the most often used terms and conditions among the price terms and conditions?ContentsL Introduction• What are the basic terms and conditions of the contract in international business?_____ T erms and conditions of quality, quantity, packing, price, delivery, insurance, terms of payment, inspection, claim and arbitration.•USD2000/MT CIF C4% London2.Definition of the Trade Terms in Incoterms 1990EX WORKS (... named place)工厂交货价•It means that the seller delivers when he places the goods at the disposal of the buyer at the seller^ premises or another named place (i.e., works, factory, warehouse, etc.) not cleared for export and not loaded on any collecting vehicle.FCA(Free Carrier ... named place)货交承运人。
新编剑桥商务英语中级第三版课程设计
新编剑桥商务英语中级第三版课程设计一、实现目标和目的本课程设计旨在帮助学生掌握商务英语中级的基本语言能力，包括听、说、读、写和翻译等方面，以适应全球化的商务环境，提高其在跨国企业、国际组织和国际贸易中的竞争力。
二、教学内容和大纲1. 商务生活•日常工作和生活•商务活动和礼仪•会议和洽谈•商务旅游和接待2. 商务交流•商务信函和电子邮件•商务谈判和沟通•商务演讲和报告•商务口语和听力3. 商务技能•商务英语翻译•商务英语写作•商务咨询和计划•商务英语阅读和理解三、教学方法和评估方式采用多种教学方法，包括听、说、读、写和翻译等多个方面，注重提高学生的语言综合能力，如听说能力、思维能力和语言表达能力等。
学生将通过模拟商务英语环境进行角色扮演、阅读和分析真实商务案例等方式学习。
评估方式采用多种手段，如课堂测验、作业、参与度、情境模拟等，重在鼓励学生独立思考和主动学习，培养其商务英语能力和职业素养。
四、教材选取和使用本课程选取剑桥商务英语中级第三版教材作为主教材。
该教材依据国际商务交流最新规范，具有语言简单、易学易懂的特点，干货十足，与实际工作紧密贴合，受到学生和企业的广泛认可。
同时结合网络资源和商务新闻，扩展教材内容，使学生能更好地理解和运用商务英语，切实提高语言能力和应用水平。
五、教学进度本课程根据教学大纲，设置18周教学周期，每周两节课，一节为听说课，一节为读写翻译课。
在具体教学中，可以根据学生掌握程度进行适当调整，保障教学进度和质量。
六、总结本课程通过科学、规范、实用的教学大纲、材料选择和方法应用，以培养学生商务英语能力和职业素养为目标，充分发挥现代技术和多元资源的作用，促进学生全面发展，提高其国际竞争力和适应能力，从而为职业发展打下基础。
大二上商务英语课程表
大二上商务英语课程表摘要：1.大二上学期的商务英语课程表2.课程表的内容和结构3.课程表的实用性和重要性正文：大二上商务英语课程表在我国的大学教育中，商务英语课程日益受到重视。
大二上学期的商务英语课程表旨在帮助学生更好地掌握商务英语知识，提高其在实际应用中的沟通能力。
本文将详细介绍大二上学期的商务英语课程表，分析其内容和结构，并探讨课程表的实用性和重要性。
课程表的内容和结构大二上学期的商务英语课程表主要包括以下几个部分：1.课程名称：商务英语2.学时：每周4 学时，共18 周3.课程性质：专业必修课4.学分：3 学分5.授课教师：张老师6.上课时间：每周二、周四，下午2:00-4:007.上课地点：第二教学楼202 教室8.教材：《商务英语教程》从上述课程表内容可以看出，该课程为专业必修课，学分为3 学分，共计18 周，每周4 学时。
上课时间为每周二、周四下午2:00-4:00，地点为第二教学楼202 教室。
课程教材为《商务英语教程》。
课程表的实用性和重要性商务英语课程表的实用性主要体现在以下几个方面：1.帮助学生了解课程的基本信息，如课程名称、学时、学分等，便于学生做好学习计划和安排。
2.提供授课教师的信息，方便学生与教师沟通交流，解决学习中遇到的问题。
3.指明上课时间和地点，便于学生按时上课，避免因找不到教室而耽误学习。
4.推荐教材，引导学生有针对性地进行课外阅读和自学。
商务英语课程表的重要性则体现在：1.有利于培养学生的时间管理和自律能力，让他们养成良好的学习习惯。
2.有利于提高教学质量和效果，使教师和学生都能明确课程目标和要求。
3.有利于促进学生与教师之间的沟通与合作，提高学生的学习积极性和主动性。
综上所述，大二上学期的商务英语课程表具有很高的实用性和重要性，对于学生的学习和教师的教学都具有积极的促进作用。
商务英语教学教学教案
商务英语教学教学教案商务英语教学教案教案目标：通过商务英语教学，使学生能够掌握相关商业英语词汇和交流技巧，提升商务沟通能力。
教学对象：大学商务英语专业学生教学时间：2学时教学内容：1. 商务英语基础知识介绍- 商务英语的定义和重要性- 商务英语与普通英语的区别- 商务英语的应用领域2. 商务英语词汇学习- 商务英语常用词汇分类和组织结构- 商务英语词汇的记忆和运用技巧- 商务英语词汇的扩展和应用3. 商务英语听力与口语训练- 商务英语听力技巧与策略- 商务英语口语表达技巧与实践- 商务英语交际场景模拟练习4. 商务英语写作和阅读训练- 商务英语书面表达的基本要素- 商务英语邮件、报告和演讲稿的写作技巧- 商务英语文章和文档的阅读与理解5. 商务英语文化背景介绍- 商务英语国家文化和商务礼仪- 商务英语国际商务交流的文化差异- 商务英语文化意识的培养与应用教学方法与手段：1. 探究式教学法：引导学生通过自主学习和探索，积极主动地掌握商务英语知识和技能。
2. 互动式教学法：开展小组合作学习、角色扮演、讨论与交流等形式，激发学生的兴趣和参与度。
3. 多媒体辅助教学：利用多媒体设备和资源，展示商务英语的实际应用场景和案例，加强学生的学习体验。
4. 反馈与评估：定期组织学生进行听说读写的测验和评估，及时发现和纠正学生的问题，促进学习效果的提升。
教学步骤：1. 引入环节（5分钟）：- 介绍商务英语的定义和重要性- 引发学生对商务英语教学的兴趣和学习意愿2. 知识介绍（15分钟）：- 分析商务英语与普通英语的区别和联系- 介绍商务英语的应用领域和发展趋势3. 词汇学习（25分钟）：- 将商务英语常用词汇分类并进行组织结构的教学- 提供商务英语词汇记忆和运用的技巧和方法4. 听力与口语训练（30分钟）：- 分析商务英语听力技巧和策略- 开展商务英语口语训练，包括模拟商务场景对话和口头表达5. 写作和阅读训练（30分钟）：- 解析商务英语书面表达的基本要素和写作技巧- 引导学生进行商务英语邮件、报告和演讲稿的写作练习6. 文化背景介绍（20分钟）：- 介绍商务英语国家文化和商务礼仪- 分析商务英语国际商务交流的文化差异和应对策略7. 总结与展望（10分钟）：- 点评本次教学内容和学生学习表现- 展望下次教学的重点和目标教学资源和评估方式：1. 教学资源：- 商务英语教材和学习资料- 多媒体设备和电子资源- 学生个人电脑和网络设备2. 评估方式：- 听力和口语表达的练习与评估- 写作和阅读理解的任务与评估- 学生参与度和教学测验的评估教学过程注意事项：1. 确保教学流程合理紧凑，时间分配合理，确保教学内容的全面展示。
商务英语综合教程教案
商务英语综合教程教案教案标题：商务英语综合教程教案教案概述：本教案旨在为商务英语综合教程的教学提供指导和建议。
商务英语是一门重要的语言技能，对于学生在商业环境中的沟通和交流至关重要。
本教案将涵盖商务英语的核心主题和技能，并提供一系列教学活动和资源，以帮助学生在商务环境中提高他们的英语能力。
教学目标：1. 熟悉商务英语的基本概念和背景知识。
2. 提高学生商务英语听、说、读、写的能力。
3. 培养学生在商业环境中的沟通和交流技巧。
4. 培养学生解决商务问题的能力。
教学内容和活动：1. 主题介绍：引入商务英语的重要性和应用领域。
通过讨论和案例研究，激发学生对商务英语的兴趣。
2. 商务英语基础知识：介绍商务英语的基本术语和常用表达。
通过课堂演练和角色扮演，加强学生对这些术语的理解和运用能力。
3. 商务英语听力训练：提供商务英语听力材料，如商务会议录音、电话交流等。
通过听力练习和理解问题，培养学生在商业环境中听取信息的能力。
4. 商务英语口语训练：通过角色扮演、小组讨论等活动，提高学生在商务场景中的口语表达能力。
引导学生运用商务英语进行演讲和辩论。
5. 商务英语阅读训练：提供商务英语文章和案例研究，让学生阅读和理解商业文本。
通过讨论和问题解答，培养学生对商务英语文本的理解和分析能力。
6. 商务英语写作训练：引导学生撰写商务英语邮件、报告和商业计划等文本。
通过写作练习和反馈，提高学生在商务环境中的书面表达能力。
7. 商务问题解决：引导学生分析和解决商务问题。
通过案例分析和团队合作，培养学生在商业环境中的问题解决能力和决策能力。
教学资源：1. 商务英语教材：根据教材的内容和主题进行教学设计和活动安排。
2. 商务英语听力材料：商务会议录音、商业新闻报道等。
3. 商务英语阅读材料：商业文章、案例研究等。
4. 角色扮演和讨论题：商务场景的角色扮演卡片和讨论题目。
5. 商务英语写作指导：商务英语写作范例和写作指导手册。
商务英语课程教案
商务英语课程教案第一章：商务英语基础1.1 教学目标了解商务英语的基本概念和重要性掌握商务英语的基本语法和词汇熟悉商务英语的常用表达方式和礼仪1.2 教学内容商务英语的概念和重要性商务英语的基本语法和词汇商务英语的常用表达方式和礼仪1.3 教学方法讲授法：讲解商务英语的基本概念和语法规则互动法：引导学生进行商务英语的对话练习案例分析法：分析商务英语在实际场景中的应用1.4 教学评估课堂参与度：学生参与对话练习和讨论的情况口语表达：学生进行商务英语对话的流利程度和准确性作业完成情况：学生完成相关商务英语练习的情况第二章：商务写作技巧2.1 教学目标掌握商务英语写作的基本原则和格式提高商务英语写作的准确性和专业性商务英语写作的基本原则和格式2.3 教学方法讲授法：讲解商务英语写作的基本原则和格式案例分析法：分析商务邮件和商务报告的实例实践法：学生进行商务英语写作的练习和修改2.4 教学评估语法正确性：学生写作中语法错误的数量和准确性修改能力：学生对写作练习进行修改和改进的能力第三章：商务口语交流3.1 教学目标掌握商务英语口语交流的基本技巧和表达方式学会在商务场合中进行有效的自我介绍和交流提高商务英语口语的流利程度和准确性3.2 教学内容商务英语口语交流的基本技巧和表达方式商务场合中的自我介绍和交流策略商务英语口语的常用话题和对话练习3.3 教学方法互动法：引导学生进行商务英语口语交流的练习角色扮演法：学生进行商务场合中的对话练习视听教学法：利用视频和音频材料进行商务英语口语的学习口语流利程度：学生进行商务英语口语交流的流利程度口语准确性：学生口语表达的准确性和语法正确性对话能力：学生进行商务英语对话的能力和合作情况第四章：商务谈判技巧4.1 教学目标掌握商务英语谈判的基本原则和技巧学会运用商务英语进行有效的谈判和沟通提高商务英语谈判的策略和表达能力4.2 教学内容商务英语谈判的基本原则和技巧商务谈判中的沟通策略和语言表达商务英语谈判的实战演练和案例分析4.3 教学方法讲授法：讲解商务英语谈判的基本原则和技巧角色扮演法：学生进行商务谈判的实战演练案例分析法：分析商务谈判实例和策略4.4 教学评估谈判策略：学生运用商务英语进行谈判的策略和有效性沟通能力：学生在商务谈判中的语言表达和沟通能力实战演练：学生参与商务谈判实战演练的表现和效果第五章：商务英语听力理解提高商务英语听力理解的能力和准确性学会听懂商务英语对话和演讲的基本技巧增强对商务英语听力材料的分析和理解能力5.2 教学内容商务英语听力理解的基本技巧和策略商务英语对话和演讲的特点和听力技巧商务英语听力材料的分析和理解方法5.3 教学方法视听教学法：利用视频和音频材料进行商务英语听力训练听写法：学生进行商务英语听力材料的听写和理解讨论法：学生对商务英语听力材料进行讨论和分析5.4 教学评估听力准确性：学生对商务英语听力材料的正确理解和回答情况听力技巧：学生运用听力技巧进行商务英语听力的情况和效果材料分析：学生对商务英语听力材料进行分析和理解的能力第六章：商务英语阅读理解6.1 教学目标提高商务英语阅读理解的能力和准确性学会阅读和理解商务英语文章和报告的基本技巧增强对商务英语阅读材料的分析和批判性思考能力6.2 教学内容商务英语阅读理解的基本技巧和策略商务英语文章和报告的特点和阅读技巧商务英语阅读材料的分析和批判性思考方法6.3 教学方法阅读教学法：学生阅读商务英语文章和报告并进行理解解析法：教师对商务英语阅读材料进行解析和解读批判性思考法：学生对商务英语阅读材料进行批判性思考和分析6.4 教学评估阅读准确性：学生对商务英语阅读材料的正确理解和回答情况阅读技巧：学生运用阅读技巧进行商务英语阅读的情况和效果材料分析：学生对商务英语阅读材料进行分析和批判性思考的能力第七章：商务英语翻译技巧7.1 教学目标掌握商务英语翻译的基本原则和技巧学会商务英语翻译的方法和策略提高商务英语翻译的准确性和专业性7.2 教学内容商务英语翻译的基本原则和技巧商务英语翻译的方法和策略商务英语翻译的实践练习和案例分析7.3 教学方法讲授法：讲解商务英语翻译的基本原则和技巧实践法：学生进行商务英语翻译的练习和修改案例分析法：分析商务英语翻译实例和策略7.4 教学评估翻译准确性：学生进行商务英语翻译的准确性和专业性语法正确性：学生翻译中语法错误的数量和准确性修改能力：学生对翻译练习进行修改和改进的能力第八章：商务英语口译技巧8.1 教学目标掌握商务英语口译的基本原则和技巧学会商务英语口译的方法和策略提高商务英语口译的流利程度和准确性8.2 教学内容商务英语口译的基本原则和技巧商务英语口译的方法和策略商务英语口译的实践练习和案例分析8.3 教学方法讲授法：讲解商务英语口译的基本原则和技巧实践法：学生进行商务英语口译的练习和修改案例分析法：分析商务英语口译实例和策略8.4 教学评估口译流利程度：学生进行商务英语口译的流利程度口译准确性：学生口译表达的准确性和语法正确性实战演练：学生参与商务英语口译实战演练的表现和效果第九章：商务英语与文化9.1 教学目标了解商务英语在不同文化背景下的运用和差异学会跨文化交流的技巧和策略提高在多元文化商务环境中的英语沟通能力9.2 教学内容商务英语在不同文化背景下的运用和差异跨文化交流的基本原则和技巧商务英语文化敏感性和跨文化沟通策略9.3 教学方法讲授法：讲解商务英语文化差异和跨文化交流的原则案例分析法：分析商务英语文化差异和跨文化沟通的实例互动法：学生进行跨文化交流的练习和讨论9.4 教学评估文化理解：学生对商务英语文化差异的理解和认识跨文化交流能力：学生在跨文化交流中的表现和沟通能力文化敏感性：学生对商务英语文化敏感性和跨文化沟通策略的运用10.1 教学目标提升商务英语综合运用能力和实战经验培养学生的商务英语自主学习和持续发展能力10.2 教学内容商务英语综合运用和实践能力提升商务英语自主学习和持续发展策略10.3 教学方法实践法：学生进行商务英语综合运用和实践练习讨论法：学生进行商务英语自主学习和持续发展策略的讨论10.4 教学评估综合运用能力：学生商务英语综合运用和实践能力提升的情况学习策略：学生商务英语自主学习和持续发展策略的运用情况课程反馈：学生对商务英语课程的重点和难点解析1. 教学目标的设定：确保教学目标具有可衡量性、具体性和可实现性，以指导整个教学过程。
《商务英语》课程教学设计方案.doc
《商务英语》课程教学设计方案一、课程的性质《商务英语》课程是国际商务专业开设的一门专业必修课，教学对象为国际商务专业专科层次的学生，旨在培养能够熟练使用外语进行国际商务活动的实用型国际商务人才。
二、在该专业所有课程中位置该课程是以英语基础语言知识和技能训练课程如：英语语音语调、综合英语、英语听力、英语口语、英语翻译基础等课程为基础开设的一门综合性、基础实践性课程。
注重培养学生运用英语在商务环境中进行口头、笔头交际的能力。
课程具有延伸性，为其它的国际商务专业课程，如：国际市场营销、商务英语写作、外贸函电、国际贸易实务、商务英语谈判、进出口业务等专业课程打下商务语言基础。
并与以上所述基础语言课程和专业课程教学互相渗透，互相促进，互相支撑，构成前后连续三年不断的课程体系。
三、教学内容和要求教学内容包括常规商务活动中所涉及的五个普通商务工作任务模块中所需的商务语言能力：工作交流(job routines).商务陪同(business reception ).会议安排(meeting )、国际贸易(internationaltrade )、市场工作(marketing )、这五个工作任务模块中所需商务语言能力包含如工作面试(interview)、职业语言(working together )、电话英语(on the phone )> 书面报告(summaries, notes, reports )、参观公司(a tour in the company ) 、陈述公司概况(presenting the company )、接待工作(visitors)、组织会议(arrange the meeting )、出行安排(travelers )、贸易会(Trade Fare )、询问、陈述产品概况(ordering and supplying goods or services )、询盘(answering and making enquiries )、议价(price)、签订合同(contracting) > 结款(money matters ) > 发货与接货(delivery )、产品服务(dealing with problems )、市场开发、(promotion) 广告策划与宣传(advertising )等19个主要商务工作环节中的语言应用能力。
商务英语教学设计方案
一、教学目标1. 培养学生具备良好的商务英语听说读写能力，能够胜任日常商务交流。
2. 提高学生商务英语的实际应用能力，使学生在商务场景中能够流利地表达自己的观点和需求。
3. 培养学生具备一定的跨文化交际意识，能够在不同文化背景下进行商务交流。
4. 增强学生的商务英语学习兴趣，激发学生的学习动力。
二、教学内容1. 商务英语基础词汇、短语和句型2. 商务英语听说读写技能训练3. 商务英语情景模拟4. 商务英语跨文化交际知识5. 商务英语写作技巧三、教学对象本课程适用于商务英语专业学生、商务英语爱好者及有商务英语需求的人员。
四、教学方法1. 案例分析法：通过分析真实的商务案例，使学生了解商务英语在实际应用中的运用。
2. 情景模拟法：创设商务场景，让学生在模拟情境中运用所学知识进行交流。
3. 任务驱动法：设定具体任务，引导学生通过自主学习、合作学习等方式完成任务。
4. 互动式教学：通过课堂讨论、小组活动等形式，提高学生的参与度和积极性。
5. 多媒体教学：利用多媒体技术，丰富教学内容，提高教学效果。
五、教学过程1. 导入新课：通过提问、引入案例等方式，激发学生的学习兴趣。
2. 新课讲授：讲解商务英语基础词汇、短语和句型，进行听说读写技能训练。
3. 情景模拟：创设商务场景，让学生在模拟情境中运用所学知识进行交流。
4. 跨文化交际知识讲解：介绍不同文化背景下的商务礼仪和沟通技巧。
5. 商务英语写作技巧讲解：指导学生撰写商务信函、报告等应用文。
6. 课堂小结：总结本节课所学内容，布置课后作业。
7. 课后辅导：针对学生在学习过程中遇到的问题进行个别辅导。
六、教学评价1. 平时成绩：占课程总成绩的40%，包括课堂表现、作业完成情况等。
2. 期中考试：占课程总成绩的30%，测试学生的商务英语听说读写能力。
3. 期末考试：占课程总成绩的30%，测试学生的商务英语实际应用能力。
七、教学资源1. 教材：《商务英语》系列教材2. 教学课件3. 网络资源：商务英语学习网站、论坛等4. 商务案例库通过本教学设计方案的实施，相信学生能够在商务英语学习过程中取得显著的进步，为将来的商务工作打下坚实的基础。
商务英语课教案
商务英语课教案一、引言商务英语是指使用英语进行商务活动的语言交流。
在当今全球化的商业环境中，商务英语的重要性日益突显。
为了提高学生的商务英语能力，本文设计了一份商务英语课教案，旨在帮助学生学习并运用商务英语。
二、目标1. 帮助学生了解商务英语的基本概念和应用领域。
2. 培养学生的商务交际能力，包括口语、听力和写作等方面。
3. 培养学生的商务思维和分析能力，以解决实际商务问题。
三、背景知识商务英语是一门专门针对商务活动的英语课程，内容包括商务会议、商务谈判、商务信函等。
学生需要具备一定的英语基础，包括词汇量和语法知识。
四、教学方法1. 情景教学：通过模拟实际的商务场景，帮助学生更好地理解和运用商务英语。
2. 合作学习：鼓励学生通过小组合作学习，共同解决商务问题，提高学习效果。
3. 多媒体教学：利用多媒体资源，如视频、音频等，为学生提供丰富的商务英语学习材料。
五、教学内容1. 商务英语基础知识：包括商务词汇、商务用语、商务惯用语等。
学生需要掌握基本的商务英语词汇和常用表达方式。
2. 商务会议：学习如何组织和参与商务会议，包括会议邀请函的撰写、会议议程的制定等。
3. 商务谈判：学习商务谈判的基本技巧和策略，包括询盘、报价、议价等环节。
4. 商务信函：学习商务信函的写作技巧和格式，包括邀请函、感谢信、投诉信等。
5. 商务演讲：学习如何进行有效的商务演讲，包括演讲技巧、演讲稿的撰写等。
6. 商务文化：学习不同国家和地区的商务文化习俗，了解跨文化沟通中的注意事项。
7. 商务礼仪：学习商务场合的礼仪规范，包括商务社交、商务晚宴等。
8. 商务案例分析：通过分析实际的商务案例，帮助学生理解商务英语的应用场景。
9. 商务法律知识：了解商务活动中的法律法规，避免商务纠纷和法律风险。
10. 商务伦理：学习商务伦理原则和道德规范，提高商务行为的道德意识。
11. 商务沟通技巧：学习有效的商务沟通技巧，如倾听、提问、反馈等。
商务英语教学教案
商务英语教学教案教案标题：商务英语教学教案教学目标：1. 帮助学生掌握商务英语的基本词汇和表达方式。
2. 培养学生在商务场景中进行口语交流和书面沟通的能力。
3. 提高学生的商务英语听力和阅读理解能力。
4. 培养学生的跨文化沟通和商务礼仪意识。
教学内容：1. 商务英语基础词汇和短语学习。
2. 商务英语口语交流技巧和表达方式。
3. 商务英语书面沟通技巧和写作规范。
4. 商务英语听力和阅读理解训练。
5. 跨文化沟通和商务礼仪学习。
教学步骤：第一课：商务英语基础词汇学习1. 导入：通过展示商务场景图片和讨论引入商务英语学习的话题。
2. 基础词汇学习：教授商务英语中常用的词汇和短语，包括公司组织结构、商务活动、会议和谈判等方面的词汇。
3. 练习：学生进行基础词汇的口头和书面练习，包括造句和对话练习。
第二课：商务英语口语交流技巧1. 导入：回顾上节课学习的商务英语基础词汇，并引入商务英语口语交流的重要性。
2. 口语交流技巧：教授商务英语口语交流的技巧，包括礼貌用语、提问技巧和回答技巧等。
3. 角色扮演：学生分组进行商务场景的角色扮演，练习口语交流技巧。
第三课：商务英语书面沟通技巧1. 导入：回顾商务英语口语交流技巧，并引入商务英语书面沟通的重要性。
2. 书面沟通技巧：教授商务英语书面沟通的技巧，包括商务电子邮件写作、商务报告撰写和商务函件写作等。
3. 写作练习：学生进行商务英语书面沟通的练习，包括写商务电子邮件和商务报告。
第四课：商务英语听力和阅读理解训练1. 导入：回顾商务英语听力和阅读理解的重要性，并引入商务英语听力和阅读理解训练的话题。
2. 听力训练：学生进行商务英语听力练习，包括听取商务电话对话和商务演讲等。
3. 阅读理解训练：学生进行商务英语阅读理解练习，包括商务文章和商务合同等。
第五课：跨文化沟通和商务礼仪学习1. 导入：回顾商务英语跨文化沟通和商务礼仪的重要性，并引入跨文化沟通和商务礼仪学习的话题。
大学商务英语授课教案
授课对象：商务英语专业本科生授课教师： [教师姓名]授课时间： 2023年春季学期，每周二下午2:00-4:00授课地点： [教室名称]教学目标：1. 培养学生扎实的商务英语听说读写能力。
2. 提高学生在商务环境中运用英语进行沟通的能力。
3. 增强学生对国际商务文化的理解和认识。
4. 培养学生的团队合作精神和跨文化交际能力。
教学内容：1. 商务英语基础词汇和句型2. 商务英语写作技巧3. 商务英语口语交流4. 商务英语阅读理解5. 商务英语听力训练6. 国际商务文化教学大纲：第一周：课程介绍与商务英语基础- 课程介绍：介绍课程内容、教学目标、考核方式等。
- 商务英语基础词汇和句型：讲解商务英语常用词汇和句型，例如问候、介绍、会议安排、商务谈判等。
- 课堂练习：学生进行基础词汇和句型的运用练习。
第二周：商务英语写作- 商务信函写作：讲解商务信函的格式、结构、写作技巧等。
- 课堂练习：学生撰写商务信函，并进行互评。
第三周：商务英语口语交流- 商务会议口语：讲解商务会议中的常用口语表达，例如开场白、讨论、总结等。
- 课堂练习：模拟商务会议场景，学生进行口语交流。
第四周：商务英语阅读理解- 阅读材料：提供商务英语阅读材料，包括新闻报道、市场分析、案例分析等。
- 课堂练习：学生进行阅读理解练习，并分享自己的理解和观点。
第五周：商务英语听力训练- 听力材料：提供商务英语听力材料，包括访谈、讲座、会议录音等。
- 课堂练习：学生进行听力训练，并回答相关问题。
第六周：国际商务文化- 文化差异：讲解不同国家商务文化差异，例如礼仪、谈判策略、商业习惯等。
- 课堂练习：学生分组讨论，分享各自了解的国际商务文化。
第七周：商务英语写作进阶- 商务报告写作：讲解商务报告的格式、结构、写作技巧等。
- 课堂练习：学生撰写商务报告，并进行互评。
第八周：商务英语口语进阶- 商务演讲技巧：讲解商务演讲的技巧，例如开场白、演讲结构、肢体语言等。
商务英语第18周
respect for learning
honesty
openness to new ideas
accountability
self-discipline
self-reliance
To Discussin groups, and use above words to answer what the teacher asked
上海鸿文职业高级中学电子稿教案模板
授课
教师
王
彩
虹
单元授课内容及时间
Unit8 Corporate Culture
1月1日
单
元
教
学
目
标பைடு நூலகம்
知识目标
Be familiar withthe structure ofCorporate Culture
能力目标
know The Importance ofCorporate Cultureandhave a good command of useful expressions
Tohave a deep Understanding of establishing business relations
Make students have a
Good preparation for
This lesson so that they can understand in
class
5
To make students know
theMain Contentof theCorporate Culture
10
Step3 The top seven North American values
第一学期六年级英语电子教案第十八周
e.朗读
4. Post—reading
(1)猜一猜
(2) Let’s find out
(3) Let’s play
5. Progress
(1)做基础训练相应练习题。
(2) Homework:
以介绍你的家庭为参考内容，给你的笔友写一封信。
板书设计：
Recycle 2
Listen and fill in the blanks.
情感态度与价值观
学会处理自己的情绪。
教材分析
重点
能够正确朗读句子和语篇。
难点
能够根据阅读所获取的信息完成故事缩写活动并能口头复述
教法
引导法，点拨法，小组讨论法。
学法
小组讨论法。
教具
多媒体课件、课文情景动画或音频MP3
教学过程：
Step1．Preparation
1、Sing a song <If you‟re happy ,clap your hands >
1）学生分小组讨论，在小组内完成填空。
2）师生完成Tips for pronunciation板块的练习。
教师播放Listen and repeat板块的录音，请学生通过跟读录音感知单词见失去爆破的现象，
教学过程（续）：
然后要求学生观察并在教师的帮助下总结出的规律，最后回到文章中找出具有同样规律的地方，用正确的方式朗读出来。
Listen again.
Write down the hobbies for the people.
作业布置：
以介绍你的家庭为参考内容，给你的笔友写一封信。
教学后记：
教法
引导法，点拨法，小组讨论法。
商务英语教案 英文版范文
商务英语教案英文版范文Title: Business English Lesson PlanObjective:By the end of this lesson, students will be able to understand and use common business English vocabulary related to meetings and negotiations.Level: IntermediateTime: 60 minutesMaterials:- Whiteboard or blackboard- Markers or chalk- Handouts with meeting and negotiation scenarios- Audio recordings or videos of business meetings (optional)Procedure:1. Warm-up (5 minutes)- Greet the students and engage in a short conversation about their experiences with business English.- Introduce the topic of the lesson: meetings and negotiations. Ask the students if they have had any experience in these areas.2. Vocabulary Introduction (10 minutes)- Write the following vocabulary words on the board: agenda, minutes, chairperson, brainstorming, consensus, proposal, negotiation, compromise.- Explain the meanings of each word and provide examples of how they areused in a business context.- Have the students repeat the words after you and write them down in their notebooks.3. Listening Activity (15 minutes)- Distribute the handouts with meeting and negotiation scenarios to the students.- Play an audio recording or show a video of a business meeting or negotiation. - In pairs or small groups, have the students listen/watch and discuss the scenarios, identifying the vocabulary words they hear in the conversation.- Afterward, facilitate a class discussion to share their findings and clarify any questions or difficulties they may have encountered.4. Role-play Activity (20 minutes)- Divide the students into pairs or small groups.- Provide each group with a different meeting or negotiation scenario from the handouts.- Instruct the students to role-play the scenario, using the vocabulary words they have learned.- Encourage the students to use appropriate body language and tone of voice during their role-plays.- Monitor the groups and provide feedback and guidance as needed.5. Wrap-up (10 minutes)- Bring the class back together and have each group present a summary of theirrole-play scenario.- Encourage other students to ask questions or provide feedback on the presentations.- Review the vocabulary words and their usage, highlighting any common mistakes or areas of improvement.- Assign a small homework task, such as writing a short email using the vocabulary from the lesson.Note: This lesson plan can be adjusted based on the specific needs and proficiency level of the students. Additional activities, such as vocabulary games or reading exercises, can be incorporated to further reinforce the learning objectives.。
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Step10: interaction (15min)
1.ask 3 students to read
2.ask each group to read
3.ask the whole class to read
requirements:(the 1st time: slowly, the 2ndtime: more quickly, the 3rdtime: very fast)
<Conclusion>: (2min)
1. Believe yourself
《商务英语》课程课时计划首页
教师：
Teaching procedure:
<Teachingorganization>: greetings (1~2 min)
<Review>: none
<Lead-in>: To show the etiquette for the first meeting (1~2min)
Step9: tongue twister practice (5min)
1.Father’s polite position made the policeman pay for the popcorn.
2. How many yaks could a yak park pack if a yak pack coleep in the class
2.Do not be late in the class
3.Do not whisper in the class
4.Hand in the homework on time
Step8: interaction (1min)
Questions:
1.vocabulary
2.text
3.exercise
4.extended activits
Step6: interaction (5min)
Questions: do you want to know anything else about this book?
Step7: to state thedisciplineof this course. (2min)
<New Lesson>:
The first class
Step1: introduce myself (15 min)
Name, education background, family background, working experience and hobbies.
Step2: interaction (16min)
课时分配
组织教学
2分钟
布置作业
分钟
复习旧课
分钟
小结
2分钟
讲授新课
42分钟
其它
分钟
教具或场地
Mp3
作业
none
小结
1. Believe yourself
2. Practice English as possible as you can.
3.Any problems, call me.
课后体会
To make a good impression in the first class is very important.Many students want teachers to teach actively.
Questions: 1.do you want to know anything else about me?
2. ask some students to introduce themselves to me.
Step3: sing anEnglishsong for the students (5 min)
2. Practice English as possible as you can.
3.Any problems, call me.
<Homework>: none
Blackboard design
Tomorrow will be better
My Chinese name:
QQ number:
TEL:
课题章节
greetings&introductions
时间安排
08营销3月11日5～6节
09广告设计3月12日5～6节
09营销与电子商务3月15 日1～2节
08电子商务3月15日5～6节
班月日节
内容条目
I.introduce myself and to know the students
II.toshow the performance
E-mail:
1.vocabulary
2.doing bussiness1
3.doing bussiness2
4.focus
5.social skills
Tongue twister
1.Father’s polite position made the policeman pay for the popcorn.
III.to explain the book
IV.to practice the tongue twisters.
目的要求
to make friends with the students.
重 点
难 点
1．To introduce myself and to know the students.
2．To be more active in the class
2. How many yaks could a yak park pack if a yak pack could pack yaks.
3. She sells sea shells on the seashore. The seashells she sells are seashells she is sure.
“Tomorrow will be better”
Step4: interaction (5min)
Questions: ask students to show a performance for me.
The second class
Step5: to explain how to study this book in this semester (15 min)