营销英语考试题型
电商运营英语试题及答案
电商运营英语试题及答案一、选择题（每题2分，共20分）1. Which of the following is not a common e-commerce platform?A. AmazonB. eBayC. AlibabaD. Facebook2. The term "SEO" stands for:A. Search Engine OptimizationB. Social Engine OptimizationC. Sales Engine OptimizationD. Service Excellence Optimization3. What does "CTR" in e-commerce analytics refer to?A. Click-Through RateB. Customer Transaction RateC. Cost to RevenueD. Conversion Through Rate4. The primary goal of email marketing in e-commerce is to:A. Increase website trafficB. Directly sell productsC. Build customer relationshipsD. All of the above5. Which of the following is not a social media platform?A. InstagramB. LinkedInC. TwitterD. Shopify二、填空题（每题1分，共10分）6. The process of increasing the visibility of a website or a web page in a search engine's unpaid results is known as_________.7. In e-commerce, the term "dropshipping" refers to a retail fulfillment method where a store does not keep the _________ it sells in stock.8. A/B testing is a method used to compare the performance of two versions of a webpage, email, or _________ to determine which one performs better.9. The acronym "ROI" stands for _________, which is a measure used to evaluate the efficiency of an investment.10. The term "affiliate marketing" refers to a performance-based marketing in which a business rewards one or more_________ for each customer brought about by the affiliate's own marketing efforts.三、简答题（每题5分，共30分）11. Explain the importance of product listing optimization in e-commerce.12. Describe the role of customer reviews in influencing purchasing decisions.13. What are the key components of a successful e-commerce website?14. Discuss the impact of mobile commerce on the e-commerce industry.四、论述题（每题15分，共30分）15. Discuss the challenges and opportunities of international e-commerce.16. Analyze the role of data analytics in driving e-commerce business decisions.五、案例分析题（10分）17. Given a scenario where an e-commerce company is experiencing a high bounce rate, suggest possible reasons and solutions to improve the situation.参考答案：一、选择题1. D. Facebook2. A. Search Engine Optimization3. A. Click-Through Rate4. D. All of the above5. D. Shopify二、填空题6. SEO (Search Engine Optimization)7. products8. landing page9. Return on Investment10. affiliates三、简答题11. Product listing optimization is crucial in e-commerce as it helps to improve product visibility, increase search engine rankings, and enhance user experience, thereby driving more traffic and sales.12. Customer reviews play a significant role in influencing purchasing decisions as they provide social proof, build trust, and offer insights into the quality and performance of products.13. Key components of a successful e-commerce website includea user-friendly interface, secure payment options, fast loading speed, clear product descriptions, and effective search and filter functions.14. Mobile commerce has had a profound impact on the e-commerce industry, driving sales, enhancing customer engagement through mobile apps, and necessitating responsive design for a seamless shopping experience across devices.四、论述题15. International e-commerce presents challenges such as cultural differences, varying regulations, and logistics complexities, but also offers opportunities for market expansion, increased revenue, and access to a global customer base.16. Data analytics is instrumental in driving e-commerce business decisions by providing insights into customer behavior, optimizing marketing strategies, personalizing customer experiences, and improving inventory management.五、案例分析题17. High bounce rates could be due to irrelevant traffic, slow page loading, or poor user experience. Solutions include improving SEO to attract relevant visitors, optimizing website speed, and enhancing the site's design and content to engage users.。
市场营销专升本英语考试真题
市场营销专升本英语考试真题一、单选题1. During the heavy storm last week, we had to take ____B____ under a fl yover.A. shadeB. shelterC. shadowD. shield2. The three men were assigned jobs according to their ___C____ abilities.A. RespectfulB. respectableC. respectiveD. respecting3. Scientists have discovered that many animals seem to be highly ____D ___ to various signals associated with earthquakes.A. sensibleB. sensualC. sentimentalD. sensitive4. The lost car was found ____D____ in the woods of the expressway.A. vanishedB. scatteredC. rejectedD. abandoned5. Our guests will be guided to safety ____B____ fire.A. as a result ofB. in case ofC. in the sense ofD. for the sake of6. If you want to ring her, you’ll have to ____D_____ her number in the te lephone book.A. look atB. look toC. look throughD. look up7. Under the financial crisis, more social problems in the world are certai n to _____B_____.A. raiseB. ariseC. be raisedD. be arisen8. After his retirement, he lives partly on his ____D____ and partly on the i nterest on his post office savings account.A. wagesB. salaryC. earningsD. pension9. During the ______A_____, the audience strolled and chatted in the lobb y.A. intervalB. pauseC. interruptionD. gap10. Membership in the United Nations is open to all peace states which accept the ____B____ of the Charter.A. debtB. obligationC. creditD. reliance11. Table tennis used to be the most popular _____A_____ in China. But n ow basketball seems to be more attractive.A. gameB. matchC. playD. race12. As her husband is on a business trip and her son is at school, she fee ls rather ______A_____.A. lonelyB. aloneC. singularD. single13. We need to _____C_____ our camping things before we go away.A. choose fromB. tell fromC. sort outD. set out14. He _____A_____ very quickly from his illness.A. recoveredB. discoveredC. uncoveredD. covered15. If the police had acted with more ______B______, the disaster could ha ve been prevented.A. solutionB. determinationC. decisionD. hesitation16. He does not ____A____ as a teacher of English, for his pronunciation i s far from perfect.A. qualifyB. equalC. matchD. deserve17. His _____D_____ reply to the question showed that he had understood it very well.A. proudB. importantC. tenseD. quick18. When he tried to make a ____A______, he found that the hotel was full y booked.A. reservationB. demandC. claimD. policy19. I expect that she will be able to ____D_____ our particular needs.A. supplyB. reachC. provideD. meet20. During July and August there was no rain for weeks ____A______.A. on endB. in the endC. at lastD. at length21. _______D_____ for their support, he would have gone penniless.A. If it is notB. If it isC. Were itD. Were it not22. There _____B_____ in his room.A. are too many furnitureB. is too much furnitureC. are too much furnitureD. is too many furniture23. I miss the hillside _____A______ we found a lot of wild flowers.A. on whichB. by whichC. in whichD. for which24. No sooner had we reached the top of the hill _____C_____ we all sat d own to rest.A. whenB. thenC. thanD. until25. By the time Neil Armstrong and Edwin Aldrin walked on the moon in 1969, there ____B____ many space explorations.A. will have beenB. had beenC. have beenD. must be26. I regret ____D______ hard at school, or I would have passed the exam.A. to have not workedB. having not workedC. not to have workedD. not having worked27. When the man with glasses came into the hotel, I noticed a __A__ lo ok come over the manager's face.A. surprisedB. surprisingC. surpriseD. surprisingly28. ______B____ get a better score, he has been making great efforts in hi s lessons.A. So as toB. In order toC. So thatD. In order that29. As far as I know, the production of this factory has doubled this yea r, and the quality of its products has been improved ____D______.A. since thenB. by thenC. until nowD. as well30. All ____A______ is an English-Chinese dictionary.A. that you needB. what you needC. which you needD. thing s you need31. ____C_____ its good performance, the machine is too expensive.A. BesidesB. Except forC. In spite ofD. Apart from32. He looks sleepy. He must ____D_____ to bed very late last night.A. be goneB. be goingC. goD. have gone33. Mrs. White became a teacher in 1990. She ____D_____ for twenty years by next summer.A. will teachB. would have taughtC. has been teachingD. wil l have taught34. She is _____A_____ a driver as any one else.A. as good asB. as a goodC. so good aD. so a good35. You may write an e-mail to me or just phone me. ____B______ will do.A. EachB. EitherC. NeitherD. None36. Few people knew his reason for quitting his job was ____D_____ he w anted to go abroad.A. whetherB. whereC. whyD. that37. The teacher asked me _____B_____ us to finish writing the compositio n.A. how long would it takeB. how long it would takeC. how soon would it takeD. how soon it would take38. It was the third time the villagers ____B_____ interviewed by the radi o station.A. have beenB. had beenC. wereD. are39. She came into the room quietly _____A_____ wake her friends.A. so as not toB. so as to notC. not so as toD. so she does no t40. I arrived late; I ____D______ the traffic to be so heavy this morning.A. wasn’t expectingB. would not expectC. haven’t expectedD. had not expected二、选词填空1、 An office tower on Miller Street in Manchester is completely covered in solar panels.They are used to create some of the energy used by the insurance company inside.When the tower was first(1)__competed __ i n 1962 ,it was covered with thin square stones . These small square ston es became a problem for the building and continued to fall off the fac e for 40 years until a major renovation was(2)_undertaken __.During thi s renovation the building’s owners,CIS,(3)_consulted __the solar panel c ompany.They agreed to cover the entire building in solar panels.In 2004, the completed CIS tower became Europe’s largest(4)__collection ___of v ertical solar panels.A vertical solar project on such a large(5)__ scale___h as never been repeated since.Covering a skyscraper with solar panels had never been done before,an d the CIS tower was chosen as one of the”10 best green energy project s”.For a long time after this renovation project,it was the tallest buildin g in the United Kingdom,but it was(6)__eventually ___overtaken by the T ower.Green buildings like this aren’t(7)__ necessarily___cost-efficient for the i nvestor,but it does produce much less pollution than caused by energy (8)__production ___through fossil fuels.As solar panels get(9)__cheaper _ _,the world is likely to see more skyscrapers covered in solar panels,collecting energy much like trees do.Imagine a world where building the tall est skyscraper wasn’t a race of(10)__height ___,but rather one to collec t the most solar energy.A) cheaperB) cleanerC) collectionD) competedE) constructedF) consultedG) dimensionH) discoveredI) eventuallyJ) heightK) necessarilyL) productionM) rangeN) scaleO) undertaken2.Technological changes brought dramatic new options to Americans liv ing in the 1990s,During this decade new forms of entertainment,comme rce,research,and communication became commonplace in the U.S.The d riving force behind much of this change was a(n)(1)__ innovation__popularly known as the Internet.The Internet was developed during the 1970s by the Department of Defense.In the case of an attack,military advisers suggested the(2)___a dvantage ___of being able to operate one computer from another termi nal.In the early days,the Internet was used mainly by scientists to comm unicate with other scientists .The Internet(3)_ remained__under governm ent control until 1984.One early problem faced by Internet users was speed.Phone lines c ould only transmit information at a (4)__ limited___rate.The developmen t of cables allowed for billions of bits of information to be received ever y panies like Intel developed faster microprocessors,so pers onal computers could process the(5)_incoming __signals at a more rapi d rate.In the early 1990s,the Word Wide Web was developed,in large part,f or(6)_commercial __purposes.Corporations created home pages where c ould place text and graphics to sell products.Soon airline tickets, hotel(7) __reservations ___,and even cars and homes could be purchased online. Universities(8)_ _posted__research data on the Internet,so students coul d find (9)__valuable __information without leaving their dormitories. Co mpanies soon discovered that word could be done at home and(10)__ s ubmitted___online,so a whole new class of telecommuters began to ear n a living from home offices unshaven and wearing pajamas(睡衣）.A) advantageB) commercialC) conservationD) equippedE) incomingF) innovationG) limitedH) localI) maintainedJ) occupationsK) postedL) remainedM) reservationsN) submittedO) valuable三、阅读理解1、 A letter written by Charles Darwin in 1875 has been returned to the S mithsonian Institution Archives(档案馆) by the FBI after being stolen twic e。
营销英语考试
1、市场细分：一个大的市场中一群独特的顾客A market segment is a distinct group of customers within a large market2、市场营销：为满足人们的需要、欲望、而组织市场进行交换的活动3、顾客价值：目标购买者能得到的所有利益的独特组合Customer value is the unique combination of benefits received by target buyers 4、生产观念核心思想就是凡是产品都能卖出去，因此生产观念关注的是生产而不是营销The central notion of the production concept is that products will sell themselves, so the major concern of business firms is production, not marketing5、使命：实际而具体的，并且反映市场环境的需要Missing：realistic and specific, and fit the market environment6、市场开发：将现有的产品介绍到新的细分市场的成长战略Market development is a growth strategy that introduces existing product to new market segment7、公司企业文化:公认的管理态度、价值、信念A company’s corporate culture : shared management attitudes、values、beliefs8、企业想要成功就必须要比他的竞争者提供更高的顾客价值、满意度To be successful, a company must provide greater customer value and satisfaction than its competitors9、文化包含在一群类似的人中间代代相传的理念态度Culture incorporates the set of values, ideas ,and attitudes of a homogeneous group of people that are transmitted from one generation to the next.10、了解目标市场的购买行为，是营销经理们的主要任务Understanding the buying behavior of the target market is the essential task of marketing managers11、文化决定人们的愿望，行为的最根本因素Culture is the most fundamental determinant of a person’s wants and behavior12、人们在一生中不断改变他们对产品和服务的选择People change the goods and services they buy over their lifetime.13、一个人的职业也会影响他对产品和服务的购买A person ’s consumption pattern is also influenced by his or her occupation14、在美国政府市场由联邦政府、州、县地方政府构成Government markets in America are made up of federal, state, county, and local governments 15、组织机构采购者比个人消费者下的订单要大很多Organizational buyers tend to place larger orders than consumers do.16、企业要想取得成功，必须要比原来更加迅速的开发销售新型产品To be successful, companies must develop and market new products more quickly than ever before17、销售观念：从工厂出发的，专注于公司现有的产品18、包括制造商、包括最终消费者和至少一层中间商的分销渠道交间接分销19、市场由购买者组成，而购买者在某些方面或多或少存在差异Markets consist of buyers, and buyers differ in one or more ways20、市场可被组合为产品非用户，潜在用于，以前用户，首次用户和经常用户Market can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product21、市场还可以根据消费者忠诚进行细分A market can also be segmented by consumer loyalty.22、消费品是指最终消费者购买并用于个人消费的用品Consumer goods are those bought by final consumers for personal consumption23、营销商为其产品建立品牌，以便于竞争对手的产品区分开来Marketers brand their product to differentiate them from competitors .Maslow Theory of motivation: physiological needs, safety needs, social needs, esteem needs, and self-actualization needs、Three tools used in research are the marketing information system, decision support systems, and the research project.。
英文版市场营销学期末试卷11
SECTION 1: T rue and False<TOTAL20 marks>For each of the following, place a “T〞if the statement is “true〞, “F〞if the statement is false.(20 marks, 2 marks/ Question)___T__ petitive advantage is a unique strength relative to competitors, often based on quality, time, cost or, innovation.___F__2.Market share can be defined in both currency as well as in units sold. Because both ratios calculate market share, market share will be the same for a firm regardless which measurement is used.___F_3.A “high-involvement purchase〞usually involves a considerable amount of time researching the product and the product is a routine purchase.___T_ 4.A company engaged in environmental scanning is continually acquiring information on events occurring outside the organization to identify and interpret potential trends .__F__5.At the information search stage of the purchase decision process, a consumer compares the product with his or her expectations and is either satisfied or dissatisfied.____F__6.A cohesive marketing mix consists of the product, promotion, price, and personnel.____F__7.Publicity is any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor.____T__8.Direct mail and catalog retailing are examples ofnonstore retailing.___F___9.Market segment would have a collection of prospective buyers that areready to buy。
国际营销英语考试题
文档来源为:从网络收集整理.word版本可编辑.欢迎下载支持.1. In PLC，( )is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. At this stage, competition increases as rival firms fight for a bigger share of the market. Profits levels off or decline because of increased marketing outlays to defend the product against competition.Introduction B. Growth C. Maturity D. Decline2.In BCG Matrix, the business with high market share and low market growth was called ( )Stars B. Cash cows C. Problem children D. Dogs3.A manufacturer of air conditioner guarantees that they will repair the air conditioner for free within a year from the consumer buying it. This belongs to ( )A. Core productB. Real productC. Enhanced productD. Not sure4. Which one of the following is not the content of socio-cultural environment? ( )A. ReligionB. BeliefC. LanguageD. Income5.The “4Ps” theory of marketing mix is devel oped by ( )A. Philip KotlerB. Jerome McCarthyC. Robert LauterbornD. DonE. Schuhz6.Lucy’s friend bought a digital camera, which is of interest to Lucy. So Lucy decides to buy one. Which stage is Lucy in? ( )A. Need recognitionB. Information searchC. Evaluation alternativesD. Purchase decision7. ( )is the pricing strategy of setting a relatively high price for a new, innovative, or much improved product or service at first, then lowers the price over time.A. Market skimmingB. Market penetrationC. TenderingD. Contribution pricing8. A well-developed model of buyer behavior is ( ). The essence of the model is that it suggests consumers will respond in particular ways to different stimuli after they have “processed” those stimuli in their minds.A. stimulus-response modelB. black-box modelC. both A and BD. neither A or B9. When backed by purchasing power, wants become ( )A. social needsB. physical needsC. self-esteem needsD. demandsⅡ. Answer the questions.What are the contents involved in Macro-environment and Micro-environment?What are the types of competitors?What are the three levels of a product?How does the Boston Box classify products?What are the stages of PLC? What are the characteristics of every stage?What are the characteristics of market penetration pricing and market skimming pricing respectively?7. What is the simplest distribution channel?8. What is the buyer decision process for general products?9. How is the post-purchase behavior important for a company?10.What are the factors affecting consumer behavior?11.How are the reference groups classified?12.What are the Maslow’s hierarchy of needs?13.To describe the four types of buying behavior with a figure.Quiz21.生产消费品中的便利品的企业通常采取（）渠道策略。
营销英语测试
Test for unit 1,unit 2,unit 3,unit 4Ⅰ. Answer following questions.(20分)1.How marketers classify the cities in China?C lassification of cities varies depending on a company’s products and goals.2.What is product life cycle ?Each product has its own life cy cle. It will be “born”, it will “develop”, it will “grow old” and, eventually, it will “die”. The life cycle of a product shows how sales of the product change over time.3.Please list some internal factors?Cost of raw material, machinery, wages, advertising, promotions;4.Please list some external factors.Taxes, costs of meeting regulatory requirements ;5.Please write down at least 4 pricing strategies.Product Line Pricing, Promotional Pricing, Penetration Pricing, Value PricingⅡ.Sentences Translation.(20分)1.Consumers in cities such as Hangzhou, Shenzhen and Dongguan often have greater spendingpower than Shanghainese or Beijingers because of their lower cost of living. While that trend lets luxury marketers like Louis Vuitton open profitable shops in a dozen second-tier cities, smaller cities remain an enormous challenge for mass-market brands.杭州、深圳、东莞等城市的消费者，由于其生活成本低于上海、北京的消费者，因此，其购买力也相对较强。
高三英语市场营销练习题20题含答案解析
高三英语市场营销练习题20题含答案解析1. In marketing, a product's price is determined by many factors. One of the most important is the product's _____.A.valueB.qualityC.demandD.supply答案解析：A。
在市场营销中，产品价格由很多因素决定，其中最重要的之一是产品的价值。
选项B“quality”质量虽然对价格有影响，但不是最重要因素之一。
选项C“demand”需求和选项D“supply”供给也会影响价格，但题干中强调最重要的因素之一是价值。
2. A successful marketing campaign often relies on effective _____.A.advertisingB.sellingC.productionD.distribution答案解析：A。
一个成功的市场营销活动常常依赖有效的广告。
选项B“selling”销售只是其中一部分，不如广告全面。
选项C“production”生产和选项D“distribution”分销不是直接与营销活动成功最相关的。
3. In marketing, the term “target market” refers to _____.A.all customersB.a specific group of customersC.prospective customersD.potential customers答案解析：B。
在市场营销中，“target market”指的是特定的一群顾客。
选项A“all customers”所有顾客范围太广。
选项C“prospective customers”预期顾客和选项D“potential customers”潜在顾客都不够准确地表达“target market”的含义。
销售专业试题及答案英语
销售专业试题及答案英语一、选择题（每题2分，共20分）1. What is the primary goal of sales?A. To increase market shareB. To provide customer serviceC. To generate revenueD. To reduce costsAnswer: C2. Which of the following is NOT a sales technique?A. Cold callingB. NetworkingC. Direct mailD. BudgetingAnswer: D3. What is the first step in the sales process?A. Closing the dealB. ProspectingC. NegotiatingD. PresentationAnswer: B4. In the context of sales, what does the acronym ABC standfor?A. Always Be ClosingB. Always Be CommunicatingC. Always Be CreatingD. Always Be CollaboratingAnswer: A5. What is the term used to describe the process of buildinga relationship with a customer?A. Lead generationB. Relationship buildingC. Customer acquisitionD. Market penetrationAnswer: B6. What is the most important aspect of a sales pitch?A. The price of the productB. The features of the productC. The benefits to the customerD. The brand reputationAnswer: C7. Which of the following is a key element of effective sales communication?A. Speaking quicklyB. Using technical jargonC. Active listeningD. Dominating the conversationAnswer: C8. What is the purpose of a sales forecast?A. To predict future salesB. To track past salesC. To set sales quotasD. To analyze customer feedbackAnswer: A9. Which of the following is NOT a type of sales promotion?A. Trade showsB. Referral programsC. Product warrantiesD. All of the above are types of sales promotionAnswer: D10. What is the term used to describe the final step in the sales process where the customer agrees to buy?A. ClosingB. OpeningC. ProspectingD. NegotiatingAnswer: A二、填空题（每空1分，共10分）1. The sales funnel is a model used to represent the ________stages of the sales process.Answer: various2. A sales quota is a predetermined ________ of sales that a salesperson must achieve.Answer: amount3. The term 'upselling' refers to the practice of selling a customer a ________ product or service.Answer: higher-priced4. The process of identifying potential customers is known as ________.Answer: lead generation5. A sales pipeline is a visual representation of the________ of potential sales deals.Answer: progress6. The ability to persuade is a key skill for a salesperson, often referred to as ________.Answer: salesmanship7. The ________ is the document that outlines the terms and conditions of a sale.Answer: contract8. A salesperson should always be aware of their ________ to ensure they are meeting their targets.Answer: performance metrics9. The process of following up with a customer after a sale is known as ________.Answer: after-sales service10. The acronym CRM stands for Customer ________ Management. Answer: Relationship三、简答题（每题5分，共20分）1. Explain the importance of customer relationship management (CRM) in sales.Answer: CRM is crucial in sales as it helps in managing and analyzing customer interactions and data throughout the customer lifecycle. It helps in understanding customer needs and preferences, which leads to personalized sales approaches and improved customer satisfaction. Effective CRM can also increase customer retention and loyalty, leading to repeat business and referrals.2. What are the key components of a successful sales presentation?Answer: A successful sales presentation includes a clear introduction that grabs attention, a detailed explanation of the product or service and its benefits, addressing potential objections, and a strong call to action. It should betailored to the audience's needs and be concise, engaging, and persuasive.3. Describe the role of a sales manager in a sales team.Answer: A sales manager plays a pivotal role in leading and motivating the sales team. They are responsible forsetting sales targets, developing sales strategies, training and coaching sales representatives, monitoring and analyzing sales performance, and ensuring that the team meets。
市场营销英语试题及答案
市场营销英语试题及答案一、选择题（每题1分，共10分）1. Which of the following is NOT a function of marketing?A. Product developmentB. PromotionC. DistributionD. Human resources management2. The 4Ps of marketing mix refer to:A. Product, Price, Place, PromotionB. Product, Price, Position, PromotionC. Product, Price, Positioning, PromotionD. Product, Place, Position, Promotion3. What is the primary goal of market segmentation?A. To increase the number of productsB. To target specific customer groupsC. To reduce advertising costsD. To expand the market share4. Which of the following is an example of a push strategy?A. AdvertisingB. Personal sellingC. Sales promotionsD. Public relations5. The concept of "Customer Lifetime Value" (CLV) is used to measure:A. The value of a customer's first purchaseB. The value of a customer's total purchases over timeC. The value of a customer's most recent purchaseD. The value of a customer's future purchases6. What is the term used to describe the process of identifying, anticipating, and satisfying customer requirements efficiently and effectively?A. Market researchB. Customer relationship managementC. MarketingD. Product management7. A marketing campaign that focuses on the benefits of the product to the customer is known as:A. Feature-based marketingB. Benefit-based marketingC. Need-based marketingD. Value-based marketing8. Which of the following is a type of market structure?A. MonopolyB. OligopolyC. Perfect competitionD. All of the above9. In marketing, the term "brand equity" refers to:A. The value of the brand's assetsB. The brand's market shareC. The brand's advertising budgetD. The brand's customer base10. Which of the following is a key element of the marketing mix for services?A. Service qualityB. Service priceC. Service promotionD. All of the above二、填空题（每题1分，共5分）11. The SWOT analysis is a tool used to identify a company's strengths, weaknesses, opportunities, and ________.12. The marketing concept is based on the idea that the key to achieving organizational goals is to determine the needs and wants of ________ and society.13. A ________ is a marketing strategy that involves creatinga unique image or identity in the minds of consumers.14. The term "market penetration" refers to increasing sales of existing products to existing customers without ________.15. The marketing mix for tangible goods is often referred to as the "4Ps," while for services it is sometimes called the "7Ps," which includes the additional elements of people, process, and ________.三、简答题（每题5分，共10分）16. Briefly explain the concept of market orientation and its importance in business.17. Describe the steps involved in the marketing research process.四、案例分析题（15分）18. (a) Assume you are a marketing manager for a new smartphone brand. Discuss the factors you would consider when setting the price for your product.(b) How would you use the concept of market segmentation to target different consumer groups?五、论述题（20分）19. Discuss the role of technology in modern marketing and how it has changed the way companies interact with their customers.答案：一、选择题1. D2. A3. B4. B5. B6. C7. B8. D9. A10. D二、填空题11. threats12. target customers13. brand positioning14. targeting new markets15. physical evidence三、简答题16. Market orientation is a business philosophy that emphasizes the importance of understanding and meeting customer needs in order to achieve long-term success. It involves a customer-centric approach where the company's actions are driven by the needs and wants of the market. This concept is important because it helps companies to be more competitive by focusing on customer satisfaction, which can lead to increased loyalty and profitability.17. The marketing research process typically involves the following steps: defining the research problem, designing the research, collecting data, analyzing data, and reporting findings. Each step is crucial for gaining insights into the market and making informed decisions.四、案例分析题18. (a) When setting the price for a new smartphone, factors to consider include production costs, competitor pricing, perceived value, target market's willingness to pay, and the desired profit margin. (b) Market segmentation can be used to identify different consumer groups based on demographics, psychographics, or behavioral factors. Tailoring。
市场营销英语版试题
4p：product、price、place、promotion、4c：customer solution、customer cost、convenience、communication4c的不足之处企业营销可能会在新的层次上统一化，不能形成个性化营销优势4c以顾客需求为向导、但顾客需求有合理性和个别性问题4c仍然没有体现既赢得客户、有长期的拥有客户关系营销思想、也没有解决满足顾客需求的操作性问题。
Concept checkWhat is marketing？Answer：marketing is an organizational function and set of processes for creating communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.Marketing focuses on __discovering and satisfying consumer needs.What are the four marketing mix elements that make up the organization”s marketing program?Test bank1 a study of marketing can :EA enable you to be a more informed citizenB help you in your careerC demonstrate how marketing affects your lifeD make you a better consumerE do all of above3 prospective customers include:EA individuals buying for themselvesB individuals buying for their householdsC organizations that buy for their own use （such as manufacturers）D organizations that buy for resale （such as wholesalers and retailers）E do all of above4 marketing seeks to discover the needs and wants of prospective customers and satisfy them 。
高三英语市场营销单选题60题
高三英语市场营销单选题60题1. In the marketing campaign, the company decided to focus on the ______ of young consumers.A. needsB. wantsC. demandsD. desires答案：A。
本题考查市场营销中关于消费者心理的词汇。
“needs”侧重于基本的、必要的需求；“wants”指想要的东西，较为主观；“demands”通常指强烈的、急切的需求；“desires”则更强调愿望。
在营销活动中，关注消费者的基本需求更符合实际，所以选A。
2. The success of a marketing strategy often depends on the accurate ______ of the target market.A. identificationB. recognitionC. realizationD. understanding答案：A。
“identification”有识别、确定的意思；“recognition”主要指认出、承认；“realization”是实现；“understanding”是理解。
准确确定目标市场对于营销策略的成功至关重要，所以选A。
3. One of the key elements in marketing is to create a ______ brand image.A. strongB. powerfulC. firmD. stable答案：A。
“strong”强调有力的、强大的；“powerful”侧重有力量、影响力大；“firm”指坚定的；“stable”是稳定的。
在市场营销中，创造强大的品牌形象常用“strong”，故选A。
4. To attract more customers, the company offered a ______ discount during the holiday season.A. considerableB. thoughtfulC. carefulD. cautious答案：A。
英文版市场营销学期末试卷
I. True / False Questions (1 point for each question)1.It is probably best for those firms with limited financial and personnel resources to avoid concentrated or niche marketing until resources can be built up.2.Social class is determined only by an individual’s ine.3.Target costing involves designing a new product, determining its cost, and then asking, “Can we sell it for that?”4.A pany should target segments in which it can profitably generate the greatest customer value and sustain it over time.5.The costs of obtaining, processing, storing and delivering information is relatively inexpensive.6.For simplicity’s sake, and to keep their costs under control most marketers generally limit their segmentation analysis to one variable.7.Only tangible goods are considered products.8.The core product is a form of product that consists of activities, benefits, or satisfactions offered for sale that are essentially intangible and do not result in the ownership of anything. Examples are banking, hotels, airlines, retail, tax preparation, and home repair..9.The purpose of idea screening is to reduce the number of new ideas.10.Value-based pricing uses the buyer’s perception of value to set prices.11.Reference prices are prices that buyers carry around in their minds and refer to when looking at a product.12. The term disintermediation refers to the displacement of traditional resellers from a marketing channel by radical new types of intermediaries.13.Department stores carry narrow product lines with deep assortments within those lines.14.A pany’s total marketing munications mix is also called its marketing mix.15.Unlike mass production, which eliminates the need for human interaction, one-to-onemarketing has made relationships with customers more important than ever.16.Because customers differ, munications programs need not be developed for specificsegments, niches, and even individuals.17.Awareness, knowledge, and preparation are buyer-readiness stages.18.The difference between human needs and wants is that needs are states of felt deprivation.19.This strategy calls for offering modified or new products to current markets. We term itproduct development.20.When faced with price petition cutting prices is often not the best answer.FFFTF FFFTT TTFFT FFTTTII. Multiple Choice Questions (2 points for each question)1.2.21.The four P’s in marketing refer to_____, _____, _____ and _____.A.product; place; price; promotionB.product; property; price; promotionC.production; property; people; promotionD.product; place; promotion; people22.Press releases, public affairs, and lobbying are all forms of _____.A.advertisingB.public relationsC.direct marketingD.sales promotion23. What are the four steps (in order) of the marketing research process?A.Define the problem, develop the research plan, implement the research plan, survey the participants.B.Define the problem, develop the research plan, implement the research plan, report the findings.C.Define the problem, develop the research plan, survey the participants, report the findings.D.Develop the research plan, implement the research plan, survey the participants, report the findings.24.The three types of research approaches a marketer may use are _____, _____ and _____.A.surveys; observations; historic reviewsB.observations; surveys; databasesC.observations; experiments; surveysD.experiments; databases; surveys25.Which type of research is best suited for gathering causal information?A.survey researchB.ethnographic researchC.observational researchD.experimental research26.The VALS classification system measures a person’s _____.A.ineB.occupationC.lifestyleD.personality27.A consumer purchasing fine furniture (which is expensive and for which a brand’s namematters) would probably result in _____ buying behavior.A.dissonance-reducingB.variety-seekingC.plexD.habitual28.Which of the following is not one of the major types of buying situations faced by businessbuyers?A.straight rebuyB.new task buyC.online rebuyD.modified rebuy29.Which of the following is a powerful value proposition because it offers consumers a “gooddeal”?A.more for moreB.more for the sameC.the same for lessD.less for much less30.Which of the following steps of target marketing takes into account petitors’ offerings to themarket?A.market positioningB.market segmentationC.market targetingD.all of the above31.Which of the following structural factors is not related to a segment’s attractiveness?A.the presence of strong petitors in the segmentB.the existence of potential substitute productsC.the lack of raw materialsD.a number of powerful suppliers32.A pany can lengthen its product line by _____ it or by _____ it.A.modifying; stretchingB.stretching; switchingC.filling; stretchingD.brushing; bing33.Consumer products include convenience products, shopping products, specialty products, and_____ products.A.uniqueB.luxuryC.unsoughtD.all of the above34.The two dimensions of product quality are _____ and _____.A.value; featuresB.style; designC.level; consistencyD.style; value35.Which of the following is not a special characteristic of service?A.tangibilityB.inseparabilityC.variabilityD.perishability36.Which of the following is not a reason that a new product might fail?A.The product is priced too high.B.The product is poorly designed.C.The estimated market for the product is too large.D.All of the above are reasons that a new product might fail.37.Once the new product ideas have been screened, the next step in the new productdevelopment process is _____.A.marketing strategyB.concept development and testingC.product developmentD.none of the above38._____ tend to grow slowly, remain popular for a while, and then decline slowly.A.FadsB.StylesC.FashionsD.Designs39.What is the break-even volume for a pany with fixed costs of $50k, variable costs of $20 and aprice of $30/unit?A.500B.1000C.5000D.250040.panies have two choices when setting prices for a product during the introductory stage.These choices are _____ and _____.A.market-skimming pricing; fixed pricingB.market-skimming pricing; value pricingC.value pricing; cost pricingD.market-penetration pricing; market-skimming pricingABBCD CCCCA CCCCA DBCCDIII. Essay (10 points for each question)41.How might the BCG matrix represent a life cycle?AnswerMany SBUs start out as question mark, then move into the star category if they succeed; stars eventually bee cash cows, then perhaps, dogs.42.Demonstrate by example the three strategies of intensive, exclusive, and selectivedistribution.AnswerProducers of convenience products and mon raw materials typically seek intensive distribution as a strategy to stock their products in as many outlets as possible. The goods are available where and when consumers want them, such as chewing gum.Exclusive distribution is used when the producer wants to stock its products with only one or a few dealers in an area. Examples are expensive cars and prestige clothing.Selective distribution is used when selling to more than one, but fewer than all of the intermediaries who are willing to carry a pany’s products in a given market. Examples are name-brand blue jeans and puters.IV. Business Case (10 points for each question)The objective of the not-for-profit organization, disAbled for Access & Justice, is toadvance the cause of disabled individuals in the Lancaster, Pennsylvania munity. These efforts had met with both success and failure in recent years. Through the use of thethreat of a suit under the Americans with Disability Act, Lancaster had recently beenforced to install curb cuts at a cost of close to $3 million. Bringing this suit had burned some valuable social capital with the city’s officials who were under constant pressure to control real estate taxes. The organization’s leaders had also met privately with several new businesses in the downtown business district and convinced them to install access ramps. The group’s eventual goal, is to make Lancaster’s downtown business district totally accessible to individuals in wheelchairs. This would require extensive marketing efforts targeting many different individuals and groups. They now need to convince their target “customers,” the city and the local businesses to buy their idea and spend the money needed to make total accessibility a reality rather than a dream.43.The non-profit organization, disAbled for Access & Justice must determine an appeal ortheme that will produce the desired response. There are three types of appeals: rational, emotional, and moral. Which would you suggest they use?AnswerdisAbled for Access & Justice could use any of the three types of appeals. A rational appeal would include a cost-benefit analysis of access improvements being offset bygains in new revenues or elimination of lost revenues. Another element of a rational appeal would be the implied threat of legal action for nonpliance with the law. The emotional appeal is probably the easiest to visualize. Finally, a moral appeal is justified by the appealing to the local business owner’s sense of what is “right” and “proper”.44.How might the buyer-readiness stages model guide the promotion planning atdisAbled for Access & Justice?AnswerThe first issue with disAbled for Access & Justice is to make local businesses more aware of the problem. After awareness es knowledge of what can and must be done to provide access to those who presently do not have it. It is necessary to acplish a sense of buy-in to the concept of accessibility among the retail business munity. Remember, the product here is more an idea than a physical product.。
营销管理考试题及答案英文
营销管理考试题及答案英文Marketing Management Exam Questions and AnswersSection A: Multiple Choice Questions (MCQs)1. Which of the following is not a component of the marketing mix?a) Productb) Pricec) Placed) ProcessAnswer: d) Process2. The marketing concept is customer-oriented and focuses on:a) The productb) The company's needsc) The customer's needsd) The competitionAnswer: c) The customer's needs3. What is the term used to describe the process of creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its stakeholders?a) Market Researchb) Marketing Managementc) Sales Managementd) Customer ServiceAnswer: b) Marketing Management4. In which stage of the product life cycle is it most appropriate to focus on market penetration?a) Introductionb) Growthc) Maturityd) DeclineAnswer: a) Introduction5. Which of the following is not a type of market structure?a) Monopolyb) Oligopolyc) Perfect Competitiond) DuopolyAnswer: d) Duopoly (This is a specific case of Oligopoly)Section B: Short Answer Questions6. Define 'market segmentation' and explain its importance in marketing.Answer: Market segmentation is the process of dividing a broad market into sub-groups of consumers with similar needs or characteristics. It is important in marketing because it allows companies to tailor their marketing strategies to meet the specific needs of different customer groups, thereby increasing the effectiveness of marketing efforts andcustomer satisfaction.7. What are the four main stages of the customer decision journey?Answer: The four main stages of the customer decision journey are:i) Awarenessii) Information Searchiii) Evaluation of Alternativesiv) Purchase Decision8. Explain the concept of 'relationship marketing' and its significance.Answer: Relationship marketing is the strategy of building and maintaining long-term relationships with customers to encourage repeat business and customer loyalty. Its significance lies in the fact that it can lead to increased customer retention, higher profit margins, and a better understanding of customer needs, which in turn can drive continuous improvement and innovation.Section C: Case Study Questions9. Case Study: XYZ Company is a manufacturer of high-end headphones. They have recently entered a new market and are looking to establish a strong brand presence. Discuss the marketing strategies XYZ Company could employ to achieve this goal.Answer: XYZ Company could employ the following marketingstrategies:- Conduct market research to understand the preferences and behaviors of the target market.- Develop a unique value proposition that differentiates their headphones from competitors.- Implement a strong branding campaign to create brand awareness and emotional connections with consumers.- Utilize digital marketing channels, such as social media and search engine optimization (SEO), to reach a wider audience.- Offer exceptional customer service and support to build a loyal customer base.- Engage in strategic partnerships and collaborations to increase brand visibility.10. Case Study: ABC Corporation is experiencing a decline in sales for one of its products. The product is in the maturity stage of its life cycle. What strategies could ABC Corporation adopt to revitalize the product?Answer: To revitalize the product, ABC Corporation could consider the following strategies:- Product Modification: Enhance the product with new features or improve its quality to make it more appealing.- Market Penetration: Increase marketing efforts toattract new customers or encourage existing customers to buy more.- Market Development: Target new market segments that have not yet been reached.- Diversification: Develop new products or services that complement the existing product line.- Pricing Strategy: Adjust pricing to make the product more competitive or offer promotional pricing for a limited time.Section D: Essay Questions11. Discuss the role of market orientation in a company's success and how it can be achieved.Answer: Market orientation is crucial for a company's success as it ensures that the company is focused on understanding and meeting customer needs. It can be achieved through:- Encouraging a customer-centric culture within the organization.- Conducting regular market research to stay informed about customer preferences and market trends.- Involving all departments in the decision-making process to ensure a holistic approach to meeting customer needs.- Establishing feedback mechanisms to continuously learn from customers and improve products and services.12. Critically evaluate the impact of social media on marketing management.Answer: Social media has had a significant impact on marketing management by:- Providing a platform for direct customer engagement and relationship building.- Allowing for targeted advertising and the ability to reach specific customer segments.- Enabling real-time monitoring of customer feedback and sentiment.- Facilitating the spread of word-of-mouth marketing through shares and recommendations.- Requiring。
市场营销英语试题
市场营销英语试题 It was last revised on January 2, 2021一、T r a n s l a t e t h e f o l l o w i n g p h r a s e s i n t o C h i n e s e(15分)1．Distribution channel 2．Marketing environment3．Target customer4．Natural resource5．Sustainable development6．Annual report7．Well-recognized8．Company’s image9．New alternative10．Target market11．Respondent12．Brand positioning13．Product origin14．Final consumer15．On-line shopping二、Translate the words into English(15分)1．市场细分2．调查问卷3．年度收入4．生产线5．品牌忠诚度6．第一手数据7．周年特卖8．绿色营销9．销售机会10．主流购买者11．成本定价12．市场占有率13．实体产品14．销售促进15．公共关系三、Translate the sentences into Chinese(40分)1、Advertising objectives should be realistic, precise, measurable and consistent with the organization’s overall marketing objectives.2、The core beliefs and values people hold in a given society are hard to change.3、Marketing is a process of finding out the needs and wants of the market then designing products or services to satisfy these needs and wants.4、The marketing environment refers to any outside factors and conditions related to the marketing activities of an organization.5、Market research is the systematic collection, analysis and reporting of data to aid marketing decision making.6、The segments you choose to serve are your Target Markets.7、Ｇreen marketing consists of all activities designed to generate and facilitate any exchange intended to satisfy human needs and wants..8、Direct channel means that you sell your products or services directly to the final users without involving any wholesaler, retailer, broker or agent.四、Choose the suitable words to complete the sentences and fill the word in theblank.(10 分)order, cost, enquire, free, dimensions, charge, guarantee1. Good morning. I'm phoning to __ __about your personal computers.2. You asked about the _ __. They are meters wide, and...3. You're in our _ __ delivery area, so there'll be no extra _ _ for delivery.4. We _ __ delivery within two weeks after you place an __ _.5. It _ _ us $ to make one unit, but we only __ _you $6.五、Reading comprehension（20分）The home computer industry has been growing rapidly in the United States for the last ten years. Computers used to be large, expensive machines that were very difficult to use. But scientists and technicians have been mak ing them smaller and cheaper while at the same time they have been made easier to use. As a result, their popularity has been increasing as more peop le have been buying computers for their homes and businesses. Computers ha ve been designed to store information and compute problems that are difficu lt for human beings to work out. Some have voices that speak with the operators. Stores use computers to keep records of theinventories(库存货物) andto send bills to their customers. Offices use computers to copy letters, re cord business and keep in touch with other offices. People have been usin g computers in their homes to keep track of the money they spend.One important new use for computers is for entertainment. Many new game s have been designed to be played on the computers. People of all ages have been playing these games, People also have been buying home computer s to play computer games, watch movies and listen to concerts at home. They have become very popular indeed.1. Computers used to _____.A. work rapidlyB. be large and expensiveC. be easy to useD. be used for fun2. In recent years, computers are being made ______.A. larger and more expensiveB. smaller and cheaperC. more difficult to useD. to work more slowly3. Home computers can be used for ______.A. writing lettersB. playing gamesC. doing businessD. all of the above4. Salesmen use computers mainly to ______.A. check the list of goods and materials that are kept in the store hous eB. play games for pleasureC. talk with their friendsD. write letters5. The best title for the passage would be _______.A. New Uses For ComputersB. The Popularity of Home ComputersC. The Home Computer IndustryD. Computers At Home6、Please match the English words in Column A with its means in Column BＡＢpopularity a diversion that holds the attentioncompute the quality of being widely admired or accepted or sought afterrecords a line or route along which something travels or movesentertainment calculatetrack anything providing permanent evidence of orinformation about past events。
高一英语简单的国际市场营销单选题50题
高一英语简单的国际市场营销单选题50题1.International marketing mainly focuses on ________ different countries.A.targeting markets inB.target markets atC.targeting markets atD.target markets in答案解析：A。
“targeting markets in”表示“以……为目标市场”，是正确的表达。
“target markets at”搭配错误。
“targeting markets at”和“target markets in”搭配也不正确。
这里考查的词汇知识点是“target”的用法以及介词“in”和“at”的区别。
2.The key to success in international marketing is understanding ________ cultures.A.variousB.varietyC.variedD.variously答案解析：A。
“various”表示“各种各样的”，修饰名词“cultures”。
“variety”是名词，不能直接修饰名词。
“varied”通常表示“多变的”，不太符合此处语境。
“variously”是副词，不能修饰名词。
这里考查的词汇知识点是形容词的用法。
3.International marketers need to adapt their products to meet the________ of different markets.A.needsB.necessitiesC.wantsD.demands答案解析：D。
“demands”表示“需求”，比较正式，符合国际市场营销中产品要满足市场需求的语境。
“needs”和“wants”比较普通，“necessities”通常指“必需品”，不太符合此处语境。
国际营销英语考试题
1. In PLC，( )is a period of slowdown in sales growth because the product has achieved acceptance by most potential buyers. At this stage, competition increases as rival firms fight for a bigger share of the market. Profits levels off or decline because of increased marketing outlays to defend the product against competition.Introduction B. Growth C. Maturity D. Decline2.In BCG Matrix, the business with high market share and low market growth was called ( )Stars B. Cash cows C. Problem children D. Dogs3.A manufacturer of air conditioner guarantees that they will repair the air conditioner for free within a year from the consumer buying it. This belongs to ( )A. Core productB. Real productC. Enhanced productD. Not sure4. Which one of the following is not the content of socio-cultural environment? ( )A. ReligionB. BeliefC. LanguageD. Income5.The “4Ps” theory of marketing mix is devel oped by ( )A. Philip KotlerB. Jerome McCarthyC. Robert LauterbornD. DonE. Schuhz6.Lucy’s friend bought a digital camera, which is of interest to Lucy. So Lucy decides to buy one. Which stage is Lucy in? ( )A. Need recognitionB. Information searchC. Evaluation alternativesD. Purchase decision7. ( )is the pricing strategy of setting a relatively high price for a new, innovative, or much improved product or service at first, then lowers the price over time.A. Market skimmingB. Market penetrationC. TenderingD. Contribution pricing8. A well-developed model of buyer behavior is ( ). The essence of the model is that it suggests consumers will respond in particular ways to different stimuli after they have “processed” those stimuli in their minds.A. stimulus-response modelB. black-box modelC. both A and BD. neither A or B9. When backed by purchasing power, wants become ( )A. social needsB. physical needsC. self-esteem needsD. demandsⅡ. Answer the questions.What are the contents involved in Macro-environment and Micro-environment?What are the types of competitors?What are the three levels of a product?How does the Boston Box classify products?What are the stages of PLC? What are the characteristics of every stage?What are the characteristics of market penetration pricing and market skimming pricing respectively?7. What is the simplest distribution channel?8. What is the buyer decision process for general products?9. How is the post-purchase behavior important for a company?10.What are the factors affecting consumer behavior?11.How are the reference groups classified?12.What are the Maslow’s hierarchy of needs?13.To describe the four types of buying behavior with a figure.Quiz21.生产消费品中的便利品的企业通常采取（）渠道策略。
营销英语复习资料及答案
课程名称：《营销英语》《营销英语》（A）卷一、选择题 ( 每空3分，共60分 )1.You have to make sure you are courageous( )strong before you get divorced.A. as good asB. as well asC. as wellD. and as well as2.Music has always brought comfort and ( )to people throughout the world.A. PleasingB. pleasedC. pleaseD. pleasure3.I think we’ve learned a lot about ( ) in this first class.A. anotherB. the otherC. one anotherD. others4.She never took a taxi, even though she could( ) to.A. offerB. bearC. affordD. take5.We had planned to play tennis but( )it was raining, we went swimming instead.A. sinceB. thoughC. ifD. so6.The mist prevented him ( )seeing very far.A. OffB. awayC. fromD. to7.( ) most kids prefer watching TV to reading.A. In nowadaysB. NowadaysC. Present daysD. Current days8.It’s best if you can get someone local to show you the ( ).A. SightB. sightseeingC. sightseerD. sights9.It was the kind of morning when you wake up and feel really ( ).A. LiveB. livingC. aliveD. lively10.I’m fed up with waiting. I won’t wait( ) .A. no longerB. some longerC. more longerD. any longer11.We need to ( ) how we’re going to get there.A. work onB. work outC. work overD. work at12.The office has been closed for the last ( ) days.A. fewB. a fewC. fewerD. few of13.The government has promised to ( ) more money on education.A. costB. spendC. saveD. pay14.They both laughed, feeling like two ( ) schoolgirls.A. carefulB. carelessC. carefreeD. caring15.The accident ( ) early on Tuesday morning.A. has happenedB. was happenedC. happenedD. was happening16. Nothing will prevent us from _______our dreams.( )A、achieveB、to achieveC、achievingD、achieve17. Our basketball team is doing very well today!( )― _______________A、No problem.B、I quite understand.C、Yes, please!D、 Really?18. Nothing will prevent us from _______our dreams.( )A、achieveB、to achieveC、achievingD、achieve19. I think _______ music may clear your mind and reduce pressure.( )A、listen toB、listening toC、listened toD、listens to20. Can you find the differences _______ the twins?( )A、fromB、inC、amongD、between二、阅读理解（每小题5分，共40分）（一）Doctors say anger can be an extremely damaging emotion, unless you learn how to deal with it. They warn that anger can lead to heart disease, stomach problems, headaches, emotional problems and possibly cancer. Anger is a normal emotion that we all feel from time to time. Some people express anger openly in a calm reasonable way. Others burst with anger, and scream and yell.But other people keep their anger inside. They can not or will not express it. This is called repressing anger.For years many doctors thought that repressing anger was more dangerous to a person's health than expressing it. They said that when a person is angry, the brain releases the same hormones (荷尔蒙).They speed the heartrate, raise blood pressure, or sugar into the blood, etC.Ingeneral the person feels excited and ready to act.Some doctors say that both repressing and expressing anger can be dangerous. They believe that those who express anger violently may be more likely to develop heart disease, and they believe that those who keep their anger inside may face a greater danger of high blood pressure.Doctors say the solution is learning how to deal with anger. They say the first step is to admit that you are angry and to recognize the real cause of the anger, then decide if the cause is serious enough to get angry about. If it is, they say, “Do not express your anger while angry. Wait until your anger has cooled down and you are able to express yourself calmly and reasonably.”Doctors say that a good way to deal with anger is to find humor in the situation that has made you angry. They said that laughter is much healthier than anger.21. “Damaging emotion” means that _________.A.the emotion is harmlessB.the emotion is harmfulC.the feeling is very strongD.the feeling is hard22.What statement is right?A.Were you angry, you would be cancered (得癌症).B.Once you are angry, you must be cancered.C.Angry as you are often, you can't be cancered,D.Anger may cause you a cancer.23.Expressing anger violently _________ repressing it according to some scientists.A.is just the same asB.is more harmful thanC.is no better thanD.is much better than24.According to the author, you'd better _________.A.never be angryB.cool it down before you express itugh and laugh when you get angryD.admit you are wrong when you are angry（二）There is a popular belief among parents that schools are no longer interested in spelling. No school I have ever taught in has ever ignoredspelling or considered it unimportant as a basic skill. There are, however, different ideas about how to teach it, or how much priority (优先) it must be given over general language development and writing ability. The problem is how to encourage a child to express himself freely and confidently in writing without holding him back with the complexities (复杂性) of spelling.If spelling becomes the only focal (焦点的) point of his teacher‘s interest, clearly a bright child will be likely to “play safe”. He will tend to write only words within his spelling range, choosing to avoid adventurous language. That’s why teachers often encourage the early use of dictionaries and pay attention to content rather than technical ability.I was once shocked to read on the bottom of a sensitive piece of writing about a personal experience: “This work is terrible! There are far too many spelling errors and your writing is terrible.” It may have been a sharp criticism of the pupil’s technical abilities in writing, but it was also a sad reflection on the teacher who had omitted(省略) to read the essay, which contained some beautiful expressions of the child‘ s deep feelings. The teacher was not wrong to draw attention to the errors, but if his priorities had centered on the child‘ s ideas, an expression of his disappointment with the presentation would have given the pupil more motivation (动机) to seek improvement.25.Teachers are different in their opinions about _________.A.he difficulties in teaching spellingB.the role of spelling in general language developmentC.the complexities of the basic writing skillsD.the necessity of teaching spelling26.The underlined expression“play safe”probably means _____.A.to write carefullyB.to do as teachers sayC.to use dictionaries frequentlyD.to avoid using words one is not sure of27.Teachers encourage the use of dictionaries so that ______.A.students will be able to express their ideas more freelyB.students will have more confidence in writingC.students will have less trouble in correcting mistakesD.students will learn to be independent of teachers28.The author seems to think that the teacher’s judgment on that sensitive piece of writing is_________.A.unfairB.reasonableC.foolishD.careless。
营销与商务英语练习题目
营销与商务英语练习题目营销与商务英语是现代商业领域中非常重要的一门学科，涵盖了市场营销、销售策略、商务谈判等多个方面。
掌握这门学科对于行业专业人士来说至关重要，因此我们提供以下练习题目，供大家巩固学习。
一、选择题1. What is the purpose of marketing?a) To increase product pricesb) To attract and retain customersc) To minimize competitiond) To reduce production costs2. Which of the following is NOT a marketing mix element?a) Productb) Pricec) Promotiond) Profit3. What does SWOT analysis stand for?a) Strengths, Weaknesses, Opportunities, Threatsb) Sales, Wages, Operations, Technologyc) Suppliers, Workforce, Orders, Targetsd) Strategies, Wins, Objectives, Tactics4. Which of the following is a common sales promotion technique?a) Public relationsb) Direct mailc) Product placementd) Pricing strategy5. What is the purpose of market research?a) To increase profitsb) To identify customer needs and preferencesc) To reduce advertising costsd) To expand market reach二、填空题1. The process of dividing a market into distinct groups of buyers with similar needs and characteristics is called ________.(答案：market segmentation)2. A company's unique selling proposition (USP) is the ________ that sets it apart from competitors.(答案：differentiating factor)3. A ___________ is a promotional strategy in which consumers are offered a discount or free item after purchasing a certain amount of products.(答案：buy-one-get-one-free promotion)4. The process of convincing potential customers to buy a product or service is known as ________.(答案：selling)5. The ________ is the percentage of customers who purchase a product or service compared to the total number of potential customers.(答案：conversion rate)三、简答题1. What are the differences between B2B (business-to-business) andB2C (business-to-consumer) marketing?(答案：B2B marketing involves selling products or services to other businesses, while B2C marketing focuses on selling directly to consumers. B2B marketing often involves longer sales cycles and more complex buying processes, while B2C marketing is typically aimed at individual consumers and relies more on emotions and impulse buying.)2. What is the role of social media in marketing?(答案：Social media has become an essential tool for businesses to connect with their target audience, build brand awareness, and promote products or services. It allows for direct communication with customers, provides an avenue for customer feedback, and enables businesses to create and share content to engage their audience.)3. What are the key elements of a successful sales pitch?(答案：A successful sales pitch should clearly articulate the benefits and value of the product or service, address the customer's needs and pain points, demonstrate credibility and expertise, and provide a compelling call to action. It should also be tailored to the specific needs and interests of the customer and be delivered in a confident and persuasive manner.)四、案例分析题Case Study: XYZ CompanyXYZ Company is a startup that sells eco-friendly household cleaning products. They have recently launched a new line of all-natural laundry detergents. However, sales have been slower than expected, and the company is struggling to attract customers. They have approached you for advice on how to improve their marketing efforts.1. Evaluate the current marketing strategy of XYZ Company for their new laundry detergents.2. Identify potential target markets for the eco-friendly laundry detergents and suggest specific marketing tactics to reach these markets.3. Develop a promotional campaign for XYZ Company's laundry detergents, outlining key messages, channels, and tactics.五、论述题Discuss the importance of effective communication in international business and marketing. How can language and cultural differences impact communication and what strategies can be employed to overcome these challenges?六、创新题Design an innovative marketing campaign for a fictional fashion brand targeting Generation Z consumers. Consider their unique preferences, values, and media consumption habits, and propose creative strategies to engage this demographic effectively.以上是营销与商务英语练习题目，旨在帮助大家巩固相关知识，提升应用能力。
市场营销专业英语复习
市场营销专业英语复习I 题型一、专业短语中英互译题（每题1分,共20分）二、单项选择题（每题1分,共30分）三、判断题（每题2分,共10分）四、句子中英互译题（每题3分,共15分）五、简答题（每题5分,共25分）II 复习Chapter1 Marketing Management [营销管理]1、Marketing Management Philosophies [营销管理基本原理]2、Five alternative concepts:the production concept[生产观念] It holds the philosophy that consumers will favor those products that are widely available and low in cost.the product concept[产品观念] consumers will favor products that offer the most quality, performance, and innovative features.the selling concept[销售观念] Many organizations follow the selling concept, which holds that consumers will not buy enough of the organization's products unless it undertakes a large-scale selling and promotion effort.the marketing concept [市场观念]the societal marketing concept[社会营销观念]3、Four Pillars for Marketing Concept: target market[目标市场],customer needs[消费者需求],integrated marketing[整合市场营销],profitability[利益].4、Describe the differences between the selling concept and the marketing concept.5、Three steps to targeting: market segmentation, target choice, product positioning.6、Relationship Marketing[关系营销]；Collaborative Marketing[协作营销]Chapter2 Consumer Behavior[消费者行为]1、Stages in the Buyer Decision Process[购买决策的步骤]（1）problem recognition[问题确认]（2）information search[信息收集]（3）evaluation of alternative[备选方案评价]（4）purchase decision[购买决策]（5）post purchase behaviors[购后行为]2、Types of Consumer Buying Decisions and Consumer Involvement:routine response behavior, limited decision making, extensive decision making.3、The level of involvement in the purchase depends on five factors:previous experience；interest；perceived risk；financial risk；social risk；psychological risk；situation；social visibility4、Factors influencing consumer behavior[影响消费者行为因素]1）Underlying cultural, social, individual, and psychological f actors strongly influence the decision process.2）Cultural factors：culture and values, subculture, and social class.3）Social factors ：reference groups, opinion leaders, word of mouse and family members.4）personal characteristics：gender; age and life-cycle stage; and personality, self-concept, and lifestyle.5）Psychological factors：perception, motivation, learning, beliefs, and attitudes.5、Maslow’s needs hierarchy：Hierarchies of Needs[需求层次]: （1）physiological needs[生理需要] （2）safety needs[安全需要] （3）social needs[社会需要] （4）personal needs [个性需要] （5）self-actualization needs[自我实现需要]6、Marketing mix consist of the four Ps: product, price, place, and promotion.7、The buyer decision process for new products （Stages in the Adoption Process）:（1）Awareness. （2）Interest （3）Evaluation （4）Trial （5）AdoptionChapter3 Integrated Marketing Communications 整合营销传播1、A company’s total marketing communications mix—also called its promotion mix—consists of the specific blend of five different parts.（1）Direct marketing[直接营销]（2）Sales Promotion[销售促进]is a marketing communication technique where additional incentives beyond the inherent qualities or benefits of the product or service are offered to the target audience, sales force, or distributors.（3）Personal selling[人员销售]is exactly what it says--a form of person to person marketing communication in which the seller attempts to persuade the consumer to buy the company's product or service.（4）Advertising广告Advertising is traditionally defined as any paid form of non-personal communication about a product, a service, or a company with the intention to sell the product or service or to influence opinions on and attitudes towards the product, service, or company.（5）Public Relations公共关系2、what is Integrated Marketing Communications3、The tools of Public Relations:（1）press releases[新闻稿]；（2）lobbying[游说]；（3）education and training[教育和培训] ；（4）exhibitions and shows[展览和展示]；（5）in-house journals [活动与实践]Chapter4 Contemporary Advertising 当代广告1、广告类型:（1）pioneering advertising开创式广告,产品初期阶段采用（2）Competitive advertising竞争性广告,随产品生命周期往前发展（3）Reminder advertising提醒广告2、Marketing management must make four important decisions when developing an advertising program: setting advertising objectives, setting advertising budgets, developing advertising strategy, and evaluating advertising campaigns.3、the three primary purposes of advertising objectives：which can be classified by primary purpose: whether the aim is to inform, persuade, or remind.4、Advertising media广告媒体:television, newspaper, radio, magazine, yellow pages, outdoor, direct mail, Internet.Chapter5 Sales force Management 销售队伍管理1、The tasks of sales management销售管理的任务（1）Define sales goals and the sales process（2）Determine the sales force structure（3）Recruit and train the sales force（4）Compensate and motivate the sales force, ,（5）Evaluate the sales force.2、Steps in the Selling Process（1）Generating leads（2）Qualifying leads（3）Approaching the customer and probing needs（4）Developing and proposing solutions（5）Handling objections（6）Closing the sale（7）Following upChapter6 Brand Management 品牌管理1、Brand is a "name, term, sign, symbol or design, or a combination of them"2、Kotler define five levels to a product.产品的五个层次.(1)the core benefit level is the fundamental need or want that consumer satisfies by consuming the product or service.核心利益(2)The generic product level基础产品(3)The expected product level期望产品(4)The augmented product level附加产品(5)The potential product level潜在产品3、Market penetration strategy市场渗透；Market development strategy市场开发；Product development strategy产品开发；Diversification strategy多元化4、Customer-based Brand Equity.基于顾客的品牌资产.5、A brand extension is when a firm uses an established brand name to introduce a new product.品牌延伸Line extension means that the parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand.Category extension: The parent brand is used to enter a different product category from that currently served by the parent brand.6、Sub-brand副品牌parent brand母品牌.Horizontal Extensions水平延伸Vertical Extensions垂直延伸7、the advantages of brand extension.8、the disadvantages of brand extension：Can confuse or frustrate consumers；Can encounter retailer resistance；Can fail and hurt parent brand image；Can succeed but cannibalize sales of parent brand；Can succeed but diminish identification with any one category；Can succeed but hurt the image of parent brand；Can dilute brand meaning ；Can cause the company to forgo the chance to develop a new brand.。