Group.02 S.F. Express

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New Mission & Vision
Mission
As the first express company in China, S.F. Express takes the responsibility of establishing the brand of private enterprise, promoting economy and developing national industry.
OF
Group.02 1102012 Shengjie Xu 1102016 Yiting Ma 1102017 Yunhan Zhang 1102024 Jialing Wang 1102025 Xiumin Zhang
Shunfeng Express
Outline
Arrangement
Now our team will introduce the case for you as follow:
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S.F. Express
Breaking News
By January 2014:
nearly 240,000 employees > 10,000 transportation vehicles, 14 has its own full cargo plane > 7800 outlets throughout China and overseas.
Vision
Becoming world class express company and undertake more social responsibilities.
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External
Opportunities
E-commerce developing fast offers a good opportunity for express delivery. The development of national industry and micromanagement offer a good opportunity for express delivery. Shunfeng
more or less reduced the SF development opportunities.
• Mission
• & vision
• Brief external opportunities & threats
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Mission
To help customers achieve what they want. To satisfy customers not only means make them happy in the service but more importantly means help them succeed.
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Jialing Wang
• EFE matrix
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EFE matrix
Key External Factors Opportunities 1.Development level and growth rate of GDP is high and the development of the information technology and the improvement of traffic conditions create a fertile environment for the industry. 2.EMS’s market share is going down year by year. 3.Market of express delivery has great potential and e-commerce is developing vigorously. 4.The express delivery is growing fast. 5.The income level of people is rising. Threats 1.The oppression of inland postal service Weight Rating Weighted Score 0.30 0.10 0.10 4 2 3 1.20 0.20 0.30
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Vision
To be the most reliable and respectful express company in China. Inc. aims to provide its staffs a satisfactory job which delivers quick, safe and accurate service for customers.
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Shengjie Xu
• Internal strengths and weaknesses • IFE matrix
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Internal strengths
1. Speed is a core element of competition in express industry. In the domestic express industry, S.F. Express has the fastest speed. 2. Flexible modes of operation. Relative to EMS, it's more competitive on the time factor.
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2.Problems with the state policies, laws and regulations
3.Other homegrown competition is coming on strong in china. 4.The postal law has impact on the express industry. Total
Threats
In China, the logistic industry hasn't developed into industry in scale. 111 Express companies abroad who have strong power to extend their business in China, which will have great impact on S.F. express who is a private enterprise.
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S.F. Express First Pot of Gold 1）In the early 1990 s: scattered business 2）Shenzhen-Hongkong freight Preliminary expansion
1）1996-2002: business radiate nearly all over the country 2） Business mode: league
营销基础 Part3：营销手段 Niche market 1） rectify and reform: companyowned model 2） all-round development: SARS
Breaking News
By January 2014:
nearly 240,000 employees > 10,000 transportation vehicles, 14 has its own full cargo plane > 7800 outlets throughout China and overseas.
1. 2. 3. 4. Background of S.F. Express Show existing mission and vision, and we will improve ones Identify the organization’s external opportunities and threats Show an competitive profile matrix and explain it Show an external factor evaluation matrix and explain it 7. 8. 9. 6. Identify the organization’s internal strengths and weaknesses Show an internal factor evaluation matrix and explain it Show an SWOT matrix Recommend specific strategies and long-term objectives
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Express
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Yiting Ma
• Competitive profile matrix
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Competitive profile matrix
At present, competitors of S.F. Express are as follows:
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Competitive profile matrix
3. S.F. Express has its own set of perfect incentive mechanisms, thus
cultivating a large number of responsible employees and experienced leaders.
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Internal weaknesses
1.The requirements for practitioners'quality in Private express is not high, thus leading express market is not standardized. 2. Totally dependent on its own economic strength, thus limiting its development 3. Chinese express problems are present shortage of talent 4. In the remote regions, SF express has not been touched, this is
Strategic Positioning: Rooted in the middleend market, and develop middle-end products and services, gradually expand to the high-end market
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Yunhan Zhang
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S.F. Express
Main Business: international and domestic express delivery and customs declaration, inspection declaration, insurance and others Unique service: airline direct shipment
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Xiumin Zhang
• Background
• Breaking news
• S.F. Express
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Background
Company name: 顺丰速运（集团）有限公司
English Name: Inc.
Registration date: March 1st, 1993 Company nature: domestic enterprise Corporate headquarters: Hongkong Industry: Transportation CEO: Wei Wang