人教版高中英语选修九第五单元Unit 5 Inside advertising Using language 教学课件共25张PPT
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n. 酗酒者; 酒鬼 tobacco n. 烟草; 烟草制品
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
A. A desire to do the right thing. Ad 2 B. A desire to be comfortable. Ad 1 C. An interest in classical music. Ad 3 D. A wish to be in faWrite down the ad in your exercise book.
2. Finish your workbook exercises.
Words
dial vt. 拨(号) operate n. 操作员; 接线员
litre n. 升 mature adj. 成熟的; 到期的 fashion n. 样式; 流行 misleading adj. 易误解的; 另人误解的 ethnical adj. 合乎道德的; 道德的
dishonest adj. 不诚实的 alcoholic adj. 酒精的; 含酒精的
B. To sell something.
Ad 1
C. To persuade people to do something.
D. To tell to get more
information.
Ad 2-3
2) Which people are the main
target?
A. Young women. Ad 1
about saving water d
Listening text
Ad 1
A: Cool shoes! B: Thanks. They’re Superstar. A: Expensive? B: Not at all. Superstars have great
styles at reasonable prices. A: But I have big feet.
伤害人感情的 beware vi. 小心; 谨慎 consumer n. 消费者; 顾客 trustworthy adj. 可信赖的; 可靠的
Listen to the three radio advertise-ments. Tick the words and expressions you hear.
A: I’ll show you. There’s a fantastic website.
D: For information and tips on how to save water, visit hua water
Ad 3
Woman: Star FM. The new station everyone’s listening to.
Ad 2
A: Dad, turn the tap off while you’re brushing.
B: What for? A: It saves water. B: That won’t save much water.
A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.
Man: Find it on your dial at FM 104.5.
1. Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below.
Keeping Advertisers Honest
1 In what four ways can consumers be protected from false, misleading or
unethical advertising?
1. The law. 2. Advertising organizations. 3. Complaints organization. 4. The consumer. In addition, consumers themselves should be responsible for checking the protect before buying it.
Listen and write down any facts.
Advert 1
Advert 2
Advert 3
Supersta Save water: turning Star FM:
r Shoes off the tap while
a new
and
brushing teeth saves radio
B: No problem. Superstars come in all sizes. Long and short, wide and narrow.
A: Where do you get them? B: All good shoe stores. A: Great. B: Want to dance?
boots: all water; having short station,
sizes, showers saves water, can be
available our dams are getting found at
at shoe low, there is a website 104.5
stores with more information waveban
elderly people teachers teenagers
11-year olds
car owners
sports men and women parents
young businessmen and women
2. Perform your ad to the class. Ask them to guess who your target is.
C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!
B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam?
3. Listen again and write its number
beside he correct answer.
1 What is the purpose of the advertisement?
A. To inform people about something
new.
Ad 1-3
superstar run out wide and narrow uncomfortable latest fashion
clothing stores singing save money dial the operator litres of water
2. What was each advertisement promoting? Advertisement 1: Superstar shoes and boots Advertisement 2: The importance of saving water Advertisement 3: Star FM radio station
ban n. 禁令 vt. 禁止; 取缔
promote vt. 促进; 提升 immoral adj. 不道德的; 邪恶的
decent adj. 正派的; 得体的; 适当的
ethics n.伦理学; 道德规范 offending adj. 令人不愉快的;
2 Would you complain about any of the advertisements in this passage?
The two ads on page 49 have some misleading information. They exaggerate the usefulness of the products. The tea ad tries to persuade people to buy it, because it claims to reduce weight. The shoe ad implies that if people don’t wear their product, they will be a loser.
A: Again? Aren’t your feet sore? B: No way, not when I’m wearing
Superstars! C: Superstar shoes and boots, latest
fashions, all sizes, comfortable. Available at all good shoe stores.
B. Mature men and women. Ad 2-3
C. Families.
Ad 2
3) What is the advertisement appealing to ?
A. A desire to do the right thing. Ad 2 B. A desire to be comfortable. Ad 1 C. An interest in classical music. Ad 3 D. A wish to be in faWrite down the ad in your exercise book.
2. Finish your workbook exercises.
Words
dial vt. 拨(号) operate n. 操作员; 接线员
litre n. 升 mature adj. 成熟的; 到期的 fashion n. 样式; 流行 misleading adj. 易误解的; 另人误解的 ethnical adj. 合乎道德的; 道德的
dishonest adj. 不诚实的 alcoholic adj. 酒精的; 含酒精的
B. To sell something.
Ad 1
C. To persuade people to do something.
D. To tell to get more
information.
Ad 2-3
2) Which people are the main
target?
A. Young women. Ad 1
about saving water d
Listening text
Ad 1
A: Cool shoes! B: Thanks. They’re Superstar. A: Expensive? B: Not at all. Superstars have great
styles at reasonable prices. A: But I have big feet.
伤害人感情的 beware vi. 小心; 谨慎 consumer n. 消费者; 顾客 trustworthy adj. 可信赖的; 可靠的
Listen to the three radio advertise-ments. Tick the words and expressions you hear.
A: I’ll show you. There’s a fantastic website.
D: For information and tips on how to save water, visit hua water
Ad 3
Woman: Star FM. The new station everyone’s listening to.
Ad 2
A: Dad, turn the tap off while you’re brushing.
B: What for? A: It saves water. B: That won’t save much water.
A: But if everyone in the whole city turns off the tap while they’re brushing their teeth, think how much water that would save. And if you stop singing in the shower, you won’t be in there so long and we’ll save litres of water.
Man: Find it on your dial at FM 104.5.
1. Choose one of the things advertised in the listening but write a different ad for a different target. Some possible targets are listed below.
Keeping Advertisers Honest
1 In what four ways can consumers be protected from false, misleading or
unethical advertising?
1. The law. 2. Advertising organizations. 3. Complaints organization. 4. The consumer. In addition, consumers themselves should be responsible for checking the protect before buying it.
Listen and write down any facts.
Advert 1
Advert 2
Advert 3
Supersta Save water: turning Star FM:
r Shoes off the tap while
a new
and
brushing teeth saves radio
B: No problem. Superstars come in all sizes. Long and short, wide and narrow.
A: Where do you get them? B: All good shoe stores. A: Great. B: Want to dance?
boots: all water; having short station,
sizes, showers saves water, can be
available our dams are getting found at
at shoe low, there is a website 104.5
stores with more information waveban
elderly people teachers teenagers
11-year olds
car owners
sports men and women parents
young businessmen and women
2. Perform your ad to the class. Ask them to guess who your target is.
C: Sam’s right you know. The water in our dams is getting low. We could run out, you know. Besides, your singing’s terrible!
B: OK, OK, you’re right. We do need to save water. What other clever ways can you tell me about, Sam?
3. Listen again and write its number
beside he correct answer.
1 What is the purpose of the advertisement?
A. To inform people about something
new.
Ad 1-3
superstar run out wide and narrow uncomfortable latest fashion
clothing stores singing save money dial the operator litres of water
2. What was each advertisement promoting? Advertisement 1: Superstar shoes and boots Advertisement 2: The importance of saving water Advertisement 3: Star FM radio station