九年级英语商业策略练习题30题含答案解析

九年级英语商业策略练习题30题含答案解析
1. In market research, we often use surveys to gather information. Which of the following is NOT a benefit of using surveys?
A. Obtain a large amount of data quickly.
B. Target specific groups of people.
C. Cost-effective compared to other methods.
D. Guarantee accurate results every time.
答案解析：D。

使用调查在市场调研中有很多好处，比如可以快速获得大量数据、针对特定人群以及相比其他方法更具成本效益。

但是调查不能保证每次都有准确的结果，因为回答可能受到各种因素影响，比如被调查者的主观因素等。

2. When conducting market research, which of the following is an important step?
A. Skipping the planning stage.
B. Collecting data without a clear objective.
C. Analyzing the data collected.
D. Ignoring the competition.
答案解析：C。

在进行市场调研时，分析收集到的数据是很重要的一步。

不能跳过规划阶段，收集数据要有明确的目标，也不能忽视竞争。

分析数据可以帮助企业了解市场需求、消费者偏好等，从而制定更好的商业策略。

3. Market research helps businesses understand their customers.
Which of the following is NOT a way market research can achieve this?
A. By guessing customer preferences.
B. Through interviews with customers.
C. Analyzing customer reviews.
D. Studying customer behavior.
答案解析：A。

市场调研可以通过与客户进行访谈、分析客户评价以及研究客户行为来了解客户。

但不能靠猜测客户偏好，这样不准确且不可靠。

4. In market research, what is the purpose of focus groups?
A. To have a large number of people in one place.
B. To get quick answers without much discussion.
C. To gather in-depth feedback and insights.
D. To save time and money.
答案解析：C。

焦点小组的目的是收集深入的反馈和见解。

不是为了把很多人聚集在一个地方，也不是为了快速得到答案而不进行充分讨论，虽然焦点小组可能需要一定成本和时间，但它的主要目的不是为了节省时间和金钱。

5. Which of the following is true about market research?
A. It is only useful for large companies.
B. It can be expensive and not worth the cost.
C. It helps businesses make informed decisions.
D. It always gives the same results.
答案解析：C。

市场调研有助于企业做出明智的决策。

市场调研对各种规模的公司都有用，虽然可能需要一定成本，但通常是值得的。

市场调研不会总是给出相同的结果，因为市场是动态变化的。

6. When doing market research, what should you do first?
A. Start collecting data immediately.
B. Decide on the research method.
C. Define the problem or question.
D. Ignore the budget.
答案解析：C。

进行市场调研时，首先应该定义问题或疑问。

不能立即开始收集数据，要先确定研究方法，但这也在定义问题之后。

不能忽视预算。

7. Market research can involve studying competitors. Which of the following is NOT a benefit of studying competitors?
A. Identifying market gaps.
B. Copying their strategies exactly.
C. Understanding customer expectations.
D. Differentiating your product or service.
答案解析：B。

研究竞争对手可以帮助识别市场空白、了解客户期望以及使自己的产品或服务具有差异化。

但不能完全复制竞争对手的策略，这样缺乏创新且可能无法在市场中脱颖而出。

8. In market research, which data source is most likely to provide detailed insights into customer emotions?
A. Sales figures.
B. Customer surveys.
C. Company financial reports.
D. Industry trends.
答案解析：B。

客户调查最有可能提供关于客户情绪的详细见解。

销售数据、公司财务报告和行业趋势主要提供其他方面的信息，而客户调查可以通过问题设计了解客户的感受和情绪。

9. What is a limitation of market research?
A. It can predict the future with certainty.
B. It may not capture all customer needs.
C. It is always accurate.
D. It is too time-consuming for small businesses.
答案解析：B。

市场调研的一个局限性是可能无法捕捉到所有客户的需求。

市场调研不能确定地预测未来，也不是总是准确的，而且对于小企业来说，如果规划得当，市场调研不一定会过于耗时。

10. Which of the following is an important aspect of market research for a new product?
A. Ignoring customer feedback.
B. Relying only on past experiences.
C. Conducting extensive testing and feedback.
D. Launching the product without any research.
答案解析：C
11.The company's new product is targeted at young professionals. This is an example of _____.
A.market segmentation
B.product positioning
C.price discrimination
D.advertising strategy
答案解析：B。

本题考查商业策略中的概念。

题干中明确提到公司的新产品针对年轻专业人士，这是产品定位的例子。

A 选项市场细分是将市场分成不同的群体；C 选项价格歧视是对不同的消费者收取不同的价格；D 选项广告策略主要是关于如何推广产品，均不符合题意。

12.A product that is positioned as luxury will usually have _____.
A.high price and low quality
B.low price and high quality
C.high price and high quality
D.low price and low quality
答案解析：C。

定位为奢侈品的产品通常价格高且质量高。

A 选项价格高但质量低不符合奢侈品的特点；B 选项价格低质量高一般不是奢侈品的定位；D 选项价格低质量低更不是奢侈品的定位。

13.The main purpose of product positioning is to _____.
A.reduce production costs
B.increase market share
C.decrease competition
D.improve product quality
答案解析：B。

产品定位的主要目的是增加市场份额。

A 选项降低生产成本不是产品定位的主要目的；C 选项减少竞争不是产品定位的直接目的；D 选项提高产品质量不是产品定位的主要目的。

14.A company positions its product as eco-friendly. This is likely to attract customers who are _____.
A.price-sensitive
B.brand-loyal
C.environmentally-conscious
D.impulsive buyers
答案解析：C。

公司将产品定位为环保型，这很可能吸引有环保意识的顾客。

A 选项价格敏感型顾客不会因为产品环保而被吸引；B 选项品牌忠诚的顾客不一定是因为产品环保被吸引；D 选项冲动型消费者也不是因为产品环保而被吸引。

15.Product positioning helps a company to _____.
A.ignore customer needs
B.reduce marketing efforts
C.stand out from competitors
D.lower production costs
答案解析：C。

产品定位有助于公司在竞争者中脱颖而出。

A 选项忽视顾客需求是错误的；B 选项减少营销努力不准确，产品定位可
能需要更多的营销努力；D 选项降低生产成本与产品定位无关。

16.A product positioned for budget-conscious consumers will likely have _____.
A.high price and unique features
B.low price and basic features
C.medium price and advanced features
D.high price and luxury features
答案解析：B。

针对有预算意识的消费者的产品可能价格低且具有基本功能。

A 选项价格高不符合预算意识消费者的需求；C 选项中等价格和高级功能也不太适合预算意识消费者；D 选项价格高和豪华功能更不符合。

17.The success of a product's positioning depends on _____.
A.low production costs
B.strong advertising
C.understanding customer needs
rge market share
答案解析：C。

产品定位的成功取决于了解顾客需求。

A 选项低生产成本不是定位成功的关键；B 选项强大的广告只是一方面，关键还是要满足顾客需求；D 选项大的市场份额是定位成功后的结果，不是原因。

18.A company changes its product positioning from luxury to affordable. This is likely to _____.
A.increase customer base
B.reduce product quality
C.decrease marketing efforts
D.increase production costs
答案解析：A。

公司将产品定位从奢侈品改为可负担得起的，这很可能增加客户群。

B 选项降低产品质量不一定会发生；C 选项减少营销努力不合理；D 选项增加生产成本也不一定。

19.Product positioning should be based on _____.
pany's preferences
B.market trends
petitor's strategies
D.customer preferences
答案解析：D。

产品定位应该基于顾客偏好。

A 选项公司的偏好不一定能满足市场需求；B 选项市场趋势只是参考之一；C 选项竞争对手的策略不是主要依据。

20.A product that is well-positioned can _____.
A.ignore marketing efforts
B.reduce production costs
C.increase sales and profits
D.decrease customer satisfaction
答案解析：C。

定位良好的产品可以增加销售和利润。

A 选项忽视营销努力是错误的；B 选项降低生产成本与产品定位良好没有直
接关系；D 选项降低顾客满意度与定位良好相悖。

21.Which of the following is an effective way of brand promotion?
A.Posting ads on TV only.
ing social media platforms only.
bining traditional and digital marketing.
D.Doing nothing.
答案解析：C。

结合传统和数字营销是一种有效的品牌推广方式，因为它可以覆盖更广泛的受众。

只在电视上发布广告或只使用社交媒体平台都有局限性，不能覆盖所有潜在客户。

而什么都不做肯定无法推广品牌。

22.What is a disadvantage of relying solely on social media for brand promotion?
A.Reach a limited audience.
B.High cost.
C.Difficult to measure results.
ck of control over content.
答案解析：A。

仅仅依靠社交媒体进行品牌推广可能会reach a limited audience（ 覆盖有限的受众），因为不是所有人都使用特定的社交媒体平台。

高成本不是其主要缺点；测量结果虽然有一定难度但不是sole disadvantage（ 唯一的缺点）；对于内容通常有一定的控制能力，不是lack of control 缺乏控制）。

23.Which English expression is related to brand promotion through
sponsorship?
A.Product placement.
B.Sponsored events.
C.Brand ambassadors.
D.Digital advertising.
答案解析：B。

Sponsored events 赞助活动）是通过赞助进行品牌推广的相关英语表达。

Product placement 植入式广告）、Brand ambassadors（品牌大使）和Digital advertising（数字广告）与赞助关系不大。

24.Why is having brand ambassadors beneficial for brand promotion?
A.They are cheap.
B.They can attract a specific target audience.
C.They work for free.
D.They have no influence.
答案解析：B。

品牌大使可以attract a specific target audience 吸引特定的目标受众），对品牌推广有益。

品牌大使通常不是便宜的，也不是免费工作，并且他们对品牌有很大的影响力。

25.What is an advantage of digital advertising for brand promotion?
A.Reaches a small number of people.
B.Low cost and wide reach.
C.Difficult to target specific audiences.
D.Slow in delivering messages.
答案解析：B。

数字广告对于品牌推广的一个优点是Low cost and wide reach 成本低且覆盖范围广）。

它可以reach a large number of people 覆盖大量人群），容易target specific audiences 针对特定受众），并且传递信息速度快。

26.Which of the following is NOT a way of promoting a brand through word-of-mouth?
A.Providing excellent customer service.
B.Offering discounts.
C.Having a boring product.
anizing referral programs.
答案解析：C。

提供优质的客户服务、提供折扣和组织推荐计划都是通过口碑推广品牌的方式。

而有一个无聊的产品不会促进口碑推广。

27.What is the meaning of “brand awareness” in brand promotion?
A.Knowledge and recognition of a brand by consumers.
B.The cost of promoting a brand.
C.The number of products a brand has.
D.The quality of a brand’s products.
答案解析：A。

“brand awareness”在品牌推广中的意思是Knowledge and recognition of a brand by consumers 消费者对品牌的认识和认可）。

它与推广品牌的成本、产品数量和产品质量无关。

28.Which brand promotion strategy focuses on creating emotional
connections with consumers?
A.Price reduction.
B.Product innovation.
C.Storytelling.
D.Mass advertising.
答案解析：C。

讲故事 Storytelling）是一种品牌推广策略，它focuses on creating emotional connections with consumers 专注于与消费者建立情感联系）。

降价、产品创新和大规模广告不一定能建立情感联系。

29.What is an important factor in successful brand promotion?
A.Having a similar brand to competitors.
B.Neglecting customer feedback.
C.Consistency in messaging.
D.Changing brand image frequently.
答案解析：C。

在成功的品牌推广中，Consistency in messaging（ 信息的一致性）是一个重要因素。

有与竞争对手相似的品牌不是优势；忽视客户反馈不利于推广；频繁改变品牌形象会让消费者困惑。

30.Which of the following is a long-term brand promotion goal?
A.Increasing sales immediately.
B.Building a loyal customer base.
C.Spending a lot of money on advertising.
peting with every brand in the market.
答案解析：B。

建立一个忠诚的客户基础（Building a loyal customer base）是一个长期的品牌推广目标。

立即增加销售是短期目标；在广告上花很多钱不一定能实现长期目标；与市场上的每个品牌竞争不是一个明智的长期目标。