督导基础知识点

:督导工作要具备的基本条件，应具备的能力: 〈一〉：素质要好
1 心态好
2积极向上
3形象气质好
4沟通能力强
〈二〉工作能力
1 了解熟悉市场状况的能力
a:下市场前与前一任市场负责人做好沟通工作后，做好市场调研
大环境：人口，经济水平，消费习惯，商业圈，星级酒店，500强及入住的商业户等。

b: 了解品牌目标顾客群，对品牌相对应的顾客群到处了解。

c:通过了解竞争对手出于什么位置，以及竞争对手的一切情况来规划自己的思维。

d:通过各种渠道了解各城市的城市规划。

2 了解熟悉加盟商的能力
a: 了解加盟商的资金实力，经商经历。

b: 了解加盟商的心态及具体心态年龄
c: 了解加盟商的店铺潜力及其观念是否走在前沿
d:店铺运作规划及现在运营情况
e:加盟商背景，交际圈，经营状况与别品牌对比情况有无坏习惯
f: 了解加盟商个人是否愿意付出或是承受压力，是否愿与公司合作，志同道合，是否愿意接受公司管理，人员配置，薪酬情况，对公司对品牌对产品的忠诚度，夫妻关系等。

3对公司产品的了解和熟悉的能力
产品的风格，价格带面料，USP,生产周期，生命周期，上货波段，物流产品面对的目
标客户群。

产品设计理念，售后服务。

4要有一套能够服务终端加盟商与店铺的系统方法和技巧。

系统：开业，销售，管理，陈列，人员管理，促销，VIP激励体系，财务收营管理等。

5具备沟通和培训的相关能力。

6具备陈列动手能力，教练能力，演练能力。

7具备及时发现问题和解决问题的能力。

二：督导工作职责
核心工作和常规工作共计五点
核心工作：
1:如何帮助加盟商提高销售业绩
2:如何帮助加盟商专店标准化运作和管理
3:如何帮助加盟商做发展运营规划。

常规工作：
1宣传和传播公司和终端运作成功经验及方法，并复制到各网点。

2及时有效的反馈终端信息。

三：督导的工作板块
（一）商品陈列：
1、对货品进行分析
2、布局
3、进行陈列
4、陈列后解说
（二）产品知识
1、产品的FAB
2、组合搭配
3、洗涤保养
4、产品推介演说
（三）销售技巧
1、流程与步骤
2、组合搭配
3、异议解答
4、顾客类型分析
四店务基本管理
财务、VIP使用及应用、ERP使用及应用、制度与表格、店铺基本信息的跟踪反馈、竟品情况五业绩提升
1货品分析
2销售分析
3人员分析
4分析完后指出怎么做，扮演教练的角色
六加盟商信心的树立
1推广成功案
2复制成功经验
3传达公司动态
4站在更高的高度给他建议
七：对加盟商的热门话题进行应对处理
八：对客户进行VIP服务与管理
九：单独进行店铺开业及跟踪
十：服从公司所有一切安排，并给公司部门提相关建议
知识
赠送以下资料
英语万能作文（模板型）
Along with the adva nee of the society more and more problems are brought to our atte nti on, one of which is that....
随着社会的不断发展，出现了越来越多的问题，其中之一便是
As to whether it is a blessing or a curse, however, people take differe nt attitudes.
然而，对于此类问题，人们持不同的看法。

（Hold different attitudes 持不同的看；Come up with different attitudes 有不同的看法）
As society develops, people are attach ing much importa nee to....
随着社会的发展，人们开始关注 .......
People are attachi ng more and more importa nee to the in terview during job hunting
求职的过程中，人们慢慢意识到面试的重要性。

As to whether it is worthwhile ..…,there is a long-running con troversial debate. It is quite n atural that people from differe nt backgro unds may have diverge nt attitudes towards it.
关于是否值得___________ ■勺问题，一直以来争论不休。

当然，
不同的人对此可能持不同的观点。

In the process of modern urban development, we often find ourselves in a dilemma.
在都市的发展中，我们往往会陷入困境。

Rece ntly the phe nomenon has aroused wide concern, some people are in alarm that....
最近，这种现象引起了人们的广泛关注，有人开始担心
The human race has entered a completely new stage in its history, with the increasingly rapid economic globalization and urbanization, more problems are brought to our atte nti on.
人类进入了一个历史的崭新的阶段，经济全球化、都市化的速度
不断加快，随之给我们带来了很多问题。

.... p lays such an importa nt role that it undeni ably becomes the biggest concern of the present world, there comes a question, is it a bless ing or a curse?"
______ 得非常重要而成为当今世界所关注的最大的问题，这是无可厚非的。

不过，问题是："我们该如何抉择?"
Now we are entering a new era, full of opportunities and challenges, 现在我们正在进入一个充满机会和挑战的新时代。

People from differe nt backgro unds would put differe nt in terpretati ons on the same case.
不同行业的人对同一种问题的解释不尽相同。

The con troversial issue is ofte n brought into public focus. People from differe nt backgro unds hold differe nt attitudes towards the issue.
这中极具争议性的话题往往很受社会的关注。

不同的人对此问题
的看法也不尽相同。

Whe n asked …，some people think..…while some prefer...
说到 _____ ，有人认为________ ，而另一些人则认为_________ 。

Just as the say ing goes: "so many people, so many min ds". It is quite un dersta ndable that views on this issue vary from pers on to pers on.
俗话说，叫不同的人对此有不同的看法是可以理解的。

To this issue, different people come up with various attitudes.
对于这个问题，不同的人持不同的观点。

There is a good side and a bad side to everyth in g, it goes without say ing that...
万事万物都有其两面性，所以，勿庸置疑， ______________ 。

Whe n it comes to …，most people believe that …，but other people regard ...as ....
提到_________ 问题，很多人认为 __________ 不过，一些人则认
为______ 是___ .
When faced with...., quite a few people claim that ...., but other people thi nk as...
提到_________ 问题，仅少数人认为 _______ ，但另一些人则认
为_________ 。

There is a public con troversy no wadays over the issue of .... There who criticize ...argue that ...., they believe that ...,but people who favor .., on the other hand, argue that...
目前，___ 问题争议较大。

批判____ 的人认为 _____ ，他们认为
_____ ，不过，另一方面，赞同____ 的人则认为________ 。

Some people are of the opinion that.. 有些人认为__________ 。

Many people claim that... 很多人认为 _________ 。

A majority of绝大多数
A large nu mber of 很多人
Some people contend that ... has proved to bring many adva ntages (disadva ntages)
有些人认为________ 很多有利之处(不利之处)。

Those who argue for ... say that …economic development of the cities.
觉得 ____ 的人认为，______ 城市的经济发展。

Some people advocate that ....
有些人在坚持认为 _________ 。

They hold that ...他们认为__________ 。

People, who advocate that ..., have their sound reas ons (gro un ds)
坚持认为______ 的人也有其说法(依据)。

Those who have already benefited from practicing it sing high praise of it. 那些从中受益的人对此大家褒奖。

Those who stron gly approve of ... have coge nt reas ons for it.
强烈认同 _______ 的人有很多原因。

Many people would claim that... 有人会认为_____________ 。

People who support ... give some or all of the follow ing reas ons.
那些支持 _________ 点的人列出了如下原因： _________ 。

But others hold the view that ...但是，另外一些人则认为______ 。

观点的用词：Attitude, opin io n,与其搭配的动词以及词组：Take, have, come up with, set forth, put forward 等。

But on the other hand, there are also quite a few people who stron gly advocate that..,.
不过，另一方面，也有少部分人坚持认为 ________________ 。

But people who are …，on the other hand , maintain that...
不过，另一方面， ________ 的人认为__________ 。

However, there are a large nu mber of people who hold a differe nt view concerning this case.
然而，很多人对此有不同的看法。

问题用词：Issue, phenomenon, 后接介词,on, over等。

However, some others argue that...然而，另一些人贝U认为__ 。

However, there are also some others who contend that...
然而，也有人认为 __________ 。

But other people set forth completely totally different argument con cer ning this case.
不过，对于此，另一些人则持完全不同的观点。

Some people exam ine this issue from ano ther an gle.
有的人用另一角度来看这一问题。

On the other hand, there are also many opp onents who stron gly ...
另一方面，也有很多反对的人，他们认为 ______________ 。

Accord ing to my pers on ality and fondn ess, I would prefer ... rather than...
根据我的个性以及兴趣，我选择 _______ 不会选择___________ 。

Pers on ally, I side with the latter (former) opi nio n...
就我个人而言，我支持后者(前者) ___________ 。

Pers on ally, I am in favor of the former point of view.
就我个人而言，我较同意前一种看法。

To my point of view 我认为
To my mind, the adva ntages far overweigh the drawbacks(disadva ntages, shortco min gs)
我认为，优点胜过缺点。

For my part, I sta nd on side of the latter opinion that..
就我而言，我较赞同后一种观点 ________________ 。

As far as I am concern ed, I am in cli ned to be on the side of the latter view.
在我看来，我较同意后一种观点。

After a thorough con sideratio n, for my part, I am in favor of the latter view that...
经过深思熟虑，我较支持后一种看法，亦即____________ 。

If asked to make a decision, I would prefer...
如果真的需要作出选择，我宁愿 _____________。

展现问题篇
问题的常用词：questi on, problem, issue
Rece ntly, the issue of .... has bee n brought into public focus.
近来， ______ 的问题引起了社会的广泛关注。

Now we are entering a brand new era full of opportunities and innovations, and great changeshave taken place in people 'attitude towards
some traditi onal practice.
现在我们进入了一个充满机遇和创新的崭新时代，很多人对某些
传统的看法也发生了很大改变。

Recently the issue of whether or not ... has been in the limelight and has aroused wide concern in the public.
近来，是否 ___ 的问题已经非常明确而且引起了社会的广泛关注。

The issue whether it is good or not to .... has aroused a heated discussi on all over the coun try.
_____ 的利与弊已在全国范围内引起热烈的讨论。

At prese nt, some people th ink ....while others claim ...Both sides have their merits.
目前，一些人认为 ____ 而另一些人则认为_____ 。

其实，两种观
点都其可取之处。

People rarely reach an absolute consen sus on such a con troversial issue.
对于这种极具争议的话题，我们很难作出绝对的回答。

People from differe nt backgro unds would put differe nt in terpretati ons on the same case.
不同行业的人对同一种问题的解释不尽相同。

The con troversial issue is ofte n brought into public focus. People from differe nt backgro unds hold differe nt attitudes towards the issue.
这中极具争议性的话题往往很受社会的关注。

不同的人对此问题
的看法也不尽相同。

Whe n asked …，some people think..…while some prefer...
说到_____ ，有人认为________ ，而另一些人则认为_________ 。

Just as the say ing goes: "so many people, so many min ds". It is quite un dersta ndable that views on this issue vary from pers on to pers on.
俗话说，叫不同的人对此有不同的看法是可以理解的。

To this issue, different people come up with various attitudes.
对于这个问题，不同的人持不同的观点。

There is a good side and a bad side to everyth in g, it goes without say ing that...
万事万物都有其两面性，所以，勿庸置疑， _____________ 。

Whe n it comes to ..., most people believe that ..., but other people regard ...as ....
提到___ 问题，很多人认为____ ，不过，一些人则认为____ 是___ . Whe n faced with...., quite a few people claim that ...., but other people think as..提到—问题，仅少数人认为—，但另一些人则认为________ .。