DOVE产品介绍-文档资料
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packing format for his premium tablet bar collection
4
production
Raw material selection
The source for Dove chocolate is the cacao plant. Cacao for Dove chocolate is carefully selected from regions in central and south American and West African.
3.Health
Chocolate can enhance the immune system and are good for heart health
7
4.Energy
Chocolate can effectively complement the energy.
5.Care
Chocolate means that “my heart Is care of you”
6.Love
Love chocolate is the love for life.
7.Joy
Chocolate is the maker for happiness
8
Dove chocolate enters into Chinese market in 1989.
It became the leading brand in Chinese domestic market in1995. From then on, “milky, fragrant, silky feeling" has became its classic advertising slogan.
13
Refreshing advertisement
Every year Mars put a lot of money in the product advertising. Every advertisement is a delicate and creative design.
小组成员：肖琼 黄鹤仙 陈景怡 曾品 何仁志
主讲人：肖琼 黄鹤仙
1
contents
The history of Dove The production of Dove chocolate The reason of so many people love Dove Dove’s development in China Some reasons of Dove’s success in
1977,Leo Stefano dies and his son Mike takes over the family business
1984,Mike Stefa Fancy Food Show in washing
ton. D.C., and begins to receive orders from
10
11
12
Beautiful package
• In packaging, Dove chocolate has a dominant position in Chinese domestic chocolate market. Visually it try to make its products appears more beautiful and delicious. Take Dove milk chocolate for example, with a fresh bright color and eye-catching convenient design, it attracts a large number of consumers.
Up to now ,Dove chocolate has been a preferred product for people to express their emotion and enjoy the beautiful moments.
9
Some reasons for Dove's success
3
around the country.
THE HISTORY OF DOVE
1986,Mars buys the company and the DOVEBAR goes fully national. 1991,DOVEPROMISES milk chocolate and DOVEPROMISES dark chocolate are launched. 2006,Dove celebrate his 50th birthday. 2008,The Dove brand introduced a first-in-category innovative new
China
2
THE HISTORY OF DOVE
1939,Greek immigrant Leo Stefano opens his shop Under the name of Dove, in the south side of Chicago
1956,Stefanos makes his first DOVEBAR ice cream
5
Step 1:
Roast Cocoa beans
Step2:make Cocoa liquor
Step3:Mixing and grinding
Step4:
Tempering
Step5:
moulding
Step6:
Packaging and
labeling
6
1.Romance
Chocolate seems to be able to melt the cold heart so that every one taste of it, have filled with sweetie, it has a mysterious flushing effect. 2.Youth Chocolate has a strong antioxidant capacity can delay aging keep up young.
4
production
Raw material selection
The source for Dove chocolate is the cacao plant. Cacao for Dove chocolate is carefully selected from regions in central and south American and West African.
3.Health
Chocolate can enhance the immune system and are good for heart health
7
4.Energy
Chocolate can effectively complement the energy.
5.Care
Chocolate means that “my heart Is care of you”
6.Love
Love chocolate is the love for life.
7.Joy
Chocolate is the maker for happiness
8
Dove chocolate enters into Chinese market in 1989.
It became the leading brand in Chinese domestic market in1995. From then on, “milky, fragrant, silky feeling" has became its classic advertising slogan.
13
Refreshing advertisement
Every year Mars put a lot of money in the product advertising. Every advertisement is a delicate and creative design.
小组成员：肖琼 黄鹤仙 陈景怡 曾品 何仁志
主讲人：肖琼 黄鹤仙
1
contents
The history of Dove The production of Dove chocolate The reason of so many people love Dove Dove’s development in China Some reasons of Dove’s success in
1977,Leo Stefano dies and his son Mike takes over the family business
1984,Mike Stefa Fancy Food Show in washing
ton. D.C., and begins to receive orders from
10
11
12
Beautiful package
• In packaging, Dove chocolate has a dominant position in Chinese domestic chocolate market. Visually it try to make its products appears more beautiful and delicious. Take Dove milk chocolate for example, with a fresh bright color and eye-catching convenient design, it attracts a large number of consumers.
Up to now ,Dove chocolate has been a preferred product for people to express their emotion and enjoy the beautiful moments.
9
Some reasons for Dove's success
3
around the country.
THE HISTORY OF DOVE
1986,Mars buys the company and the DOVEBAR goes fully national. 1991,DOVEPROMISES milk chocolate and DOVEPROMISES dark chocolate are launched. 2006,Dove celebrate his 50th birthday. 2008,The Dove brand introduced a first-in-category innovative new
China
2
THE HISTORY OF DOVE
1939,Greek immigrant Leo Stefano opens his shop Under the name of Dove, in the south side of Chicago
1956,Stefanos makes his first DOVEBAR ice cream
5
Step 1:
Roast Cocoa beans
Step2:make Cocoa liquor
Step3:Mixing and grinding
Step4:
Tempering
Step5:
moulding
Step6:
Packaging and
labeling
6
1.Romance
Chocolate seems to be able to melt the cold heart so that every one taste of it, have filled with sweetie, it has a mysterious flushing effect. 2.Youth Chocolate has a strong antioxidant capacity can delay aging keep up young.