2010.7《商务英语阅读》考试大纲
商务英语阅读教学大纲(王关富)
课程名称：商务英语阅读( Business English Reading )《商务英语阅读》教学大纲一、课程说明《商务英语阅读》课程是英语专业（国际商务）的专业课程，是学生在进行英语基础课程学习后，涉及商务英语知识学习，商务英语语言学习的重要课程，旨在有系统、有步骤地训练和培养学生用英语表达与国际商务活动有关的术语名称、机构名称、协议并具备将文章译成正确流畅的汉语能力。
本课程是在英语专业（国际商务）的学生进行英语基础课程学习后开设的课程，有助于今后商务课程的学习。
本课程的教学时间安排是：每周4学时，计划教学周数 19周，总课时数76学时，其中实践学时数为34学时，主要内容是阅读商务类动态国际新闻时事并讨论。
本课程总学分数：4学分二、学时分配表三、教学目的与要求本课程的教学目的：《商务英语阅读》是英语专业（国际商务）的一门主要课程，着重通过对当前热门的商务英语文章进行精讲，分析，使学生能够系统的学习。
增加商务英语的基本词汇、掌握商务的基本理论和语言交际的基本技能，为培养适合现代经济、文化和社会发展需要服务。
学生通过学习能够成为从事国内外商务活动的外语复合型人才和商贸英语翻译人才。
本课程各章的教学要求和知识考核点如下：第一章中国模式为何奏效通过本课程的学习使学生了解中国与欧美国家自由市场经济不同的经济模式—计划经济与市场经济并存所取得的成效，了解中国领导人进行市场改革开放以来的作为与成就，成功的因素，以及与西方经济模式对比之下的不同之处。
本章的主要知识点是：计划市场经济、自由市场经济及中国改革开放。
难点是：课文生词应用，white goods白色家电，如冰箱，洗衣机，微波炉，消毒碗柜等，premium brands高档品牌的商品。
第二章全球现状新解本章通过了解第三世界国家新兴市场的观点和论说，并从历史的角度帮助学生体会对经济规模和管理的发展趋势。
本章的主要知识点是：供应链、库存周转率、规模经济、产业调整等。
商务英语阅读(三)教学大纲与考试大纲
湖南应用技术学院商务英语阅读教程教学大纲、外国语学院《商务英语阅读教程（三）》教学大纲课程代码：02 开课学期：第二学年第一学期适用专业：商务英语专业学时：32编写教师：学分：2审核：陈勇、郭俊兰、张霞辉审批：陈勇第一部分说明一、课程的性质、作用本课程是为商务英语专业开设的必修课程。
本课程的作用在于传授学生有关的阅读与技巧，提升学生的商务英语阅读水平与理解能力，扩大阅读词汇，增加英语国家文化背景知识，为学生参加专业四、八级考试及其他形式的英语考试奠定良好的基础。
学生通过有目的、较系统地阅读英语国家纸媒和网媒的精选文章，逐渐掌握泛读的基本技巧，了解一些英美国家的历史、文化、地理、政治、军事、法律、经济、金融、体育、经贸、环保、能源等方面的基本知识。
从而为学生独立阅读各种商务英语文章打下良好的基础。
二、课程的任务与基本要求本课程的任务是提高阅读速度，强调阅读速度与理解能力并重；掌握文章体裁、风格及相应的阅读方法；扩大词汇量，掌握基本句式，较能通顺的翻译句子和段落；较熟练地概括文章段落大意，培养较强的文章分就析归纳能力；较全面的了解英语国家政治、经济、文化、科技等方面的知识；增加英语国家背景知识，增强跨文化交际能力。
本课程重点讲述商务英语阅读的基本原理、阅读技巧和实践方法，侧重于英语学习者语言综合知识的运用。
因而，在本课程的教学过程中，必须使学生真正透彻地领会诸如阅读的过程、图式理论、构词法、猜词技巧、句子与句子的关系、话题与话题句、要旨、推理与判断、文体与风格等阅读理论内涵；要注重阅读理论与阅读实践的紧密结合，处理好阅读速度与理解之间的关系，避免知识的重复和脱节，从而使学生能够得到比较系统而全面的英语阅读基本技能。
三、教学方法建议针对阅读课教学的自身特点，课堂教学应贯穿以学生为主体、教师为主导的教学模式。
在讲解阅读技巧的同时应辅以大量的阅读实践，在大量的阅读过程中体会并掌握各种阅读方法，达到逐渐提高阅读理解能力与阅读速度的目的。
2010年全国新课标高考英语考试大纲
2010年全国新课标高考考试大纲:英语2010年某某高考英语考试内容、形式及试卷结构与2009年基本保持一致，试题强调学生灵活运用语言的能力，难度较去年略有所上升。
题目设置规X，没有偏题、怪题。
下面就各题型作逐一分析和点评。
一、听力部分听力测试仍以考查学生对口头英语进行信息获取、整理、预测、理解、判断等能力为主。
内容基本为日常生活中常见的话题，具体考查包括：1.理解主旨要义；2.获取事实性的具体信息；3.对所听内容作出简单推断；4.理解说话者的意图、观点或态度等。
答题过程中要冷静细心，全面听题和慎重判断。
二、基础知识部分1. 单项选择与09年一样今年试题仍然安排了一定数量的知识掌握检测题，表达了“知识与能力并重〞的思想，考查常用代词1道，动词短语1道，动词辨析1道，交际语2道，名词辨析1道，虚拟语气1道，强调句1道，时态2道，从句2道，非谓语2道，情态动词1道。
试题表达了语法并不是静止的语言知识，而是一种语言技能和动态应用的过程，包括形式、意义和运用三个方面，只有真正看懂了句子的意思，才能做出正确的选择。
该大题撇开了传统语言知识的直接考查，而需要从语义、语境角度着手，运用语言知识。
2．完形填空完形填空重点考查学生对语义、语境、语篇的深层次理解，该题要求考生具备一定的逻辑思维能力，对该短文的理解程度和对试题的完成情况，能充分反映出考生综合运用英语的能力。
此次完形填空题的设空，仍以实词为主，较去年相比题材有所变化。
体裁为说明文，这一体裁对学生而言，不太熟悉和适应，难度略有上升。
三、阅读理解今年某某省英语试卷阅读理解题材与体裁广泛，要求考生达到一定阅读速度。
这次阅读理解文章其选材多来源于真实生活，考查面较广。
词汇量方面能与新课标紧密结合，有一定导向作用。
考察的内容具体包括：理解主旨和要义题、捕捉细节了解文中具体信息题、推理判断题、推断词义题、理解文章基本结构题、理解作者的意图和态度等，和去年相比，难度适中，比较平稳，易于得到高分。
《商务英语阅读》教学大纲.doc
《商务英语阅读》课程教学大纲学分：4学时：62适用专业：商务英语%1.课程性质（定位）与任务课程性质：本课程为基础专业技能课程。
该课程以“得法于课内，得益于课外”的理念为指导，课内任务是对学生进行有针对性的阅读技能的训练，提高其阅读速度与理解能力，同时扩充学生的词汇量，提升语言、文化和商务相关知识；课外任务是通过大量的阅读实践来增强学生的英语语感，使学生逐步养成爱阅读、会阅读的良好习惯，掌握篇章概括方法，培养学生在资料检索及获取、资料整理、资料分析和资料使用方面的能力。
课程目标：通过本课程系统的学习，1）培养学生的一般阅读能力，使学生阅读一般难度的材料的速度达到每分钟70-100个单词，理解准确率至少达到70%o；2）培养学生的快速阅读能力，能熟练运用速读、略读、查读和浏览的技巧，阅读一般难度的材料的速度达到每分钟100T20个单词；3）培养学生细致观察语言、分析归纳、假设判断及推理等能力，能根据上下文线索、构词知识、句子结构等语法的、篇章的知识猜测词义，理解文章的中心思想和主要观点，能对文章做出较好的总结概括；4）通过广泛的阅读，使学生了解商务领域中英语的语言特点，熟悉与商务有关的文化、风俗等各种背景知识，培养学生的跨文化商务交际意识；5）通过广泛的阅读，使学生熟悉经贸题材的文章结构，能快速的查找到具体的信息和细节，并能作出正确的判断推理。
平行课程：综合英语英语语法后续课程：商务英语翻译商务英语二、课程目标知识目标要求学生了解一般的商务常识，熟悉商务文本的语言特点和行文方式，掌握与具体商务活动相关的表达方式，提高他们的语言、文化和商务相关知识。
技能目标：能熟练运用不同的阅读技巧在限定的时间内找到有用的信息；能正确理解一些长难句；能准确且快速地概括出文章的要点和主要结构；具有一定的独立分析问题、理解问题的能力；具有一定的批判性思维。
素质目标：要求学生具有遵纪守时、认真负责、积极主动、团结协作、开拓创新、严谨求实等职业道德，以及资料检索、语言表达、组织协调、自我学习等综合能力。
商务英语阅读自学考试课程考试大纲
商务英语阅读自学考试课程考试大纲商务写作（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year via a string of successfulmergers, but on Apr. 21 it reported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the most sense if rates are goingup much more aggressively and sooner than anticipated.2. Creating Government Financing Programs for Small and Medium-sizedEnterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown tobecome an important force in contributing towards sustained and rapid growthof the Chinese economic.（三）课外练习（一般）理解：1.Carlyle Group’s Asian Invasion加雷集团的亚洲扩张名词解释：V enture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理（一）课内训练（重点）识记：1. China’s Problem of Labor中国人力资源问题名词解释：Confucian heritage 孔子遗训Micro-managing 微观管理Job rotation 轮岗句子翻译：1)Many underestimate the cost of local staff. Chinese graduates often havean inflated view of their own, complain some foreign managers.Multinationals are als o competing for talent with China’s domesticcompanies, which need to improve the quality of their people as theirmarkets open to foreign rivals.2)But the growing shortage of executive talent may make the growthassumptions written into many business plans over-optimistic.2. No Prizes for Runners-up奖励只给最优秀的员工名词解释：Redundancy payment 冗余支出Benefit package 福利包Merit budget 贡献奖Flexible reward 灵活的奖励方式Egalitarian Europe “人人平等的欧洲”句子翻译：1\But benchmarking employees, and then paying them different rates, can turn out to be a minefield if handled badly.2\Those that want rewards to be cost-effective but memorable are seeking the services of firms that specialize in employee recognition.（三）课外练习（一般）理解：1. The Inside Story（PartⅠThe Power of Online HR Management）背景故事：（一、在线人力资源管理的威力）名词解释：Ford 美国福特汽车公司BP British Petroleum 英国石油公司Outsource 人力资源外包Holiday entitlement 员工休假权Expatriate employee 外派员工2. The Inside Story（PartⅡOnline Training as an Alternative）背景故事：（二、在线培训）名词解释：Curriculum Vitae 个人履历表（四）拓展阅读（一般）理解：1. Organized Labor Revival（PartⅠAre Unions Declining in Europe?）工会组织的复兴（一、欧洲工会组织正在消亡？）2. Organized Labor Revival（PartⅡUnion Revival，True or Not?）工会组织的复兴（二、工会组织正在复兴？）3. Case Study Is There a Nice Way to Fire Y our Employees?案例分析：真有合理地解雇员工的好办法吗？4. Hold that Body Count!人力的真正意义!第三单元市场（一）课内训练（重点）识记：1. Celebrity Endorsements as a Strategy营销策略之名人效应名词解释：Bill Cosby 比尔·考斯比，美国黑人，喜剧之父句子翻译：Alternatively, advertisers can choose to use “spokescharacters”.Owens-Corning has used the Pink Panther for nearly 20 years to endorse itsinsulation products, and Metropolitan Life has used the Peanuts gang topromote its insurance policies. Another way advertisers protect themselves isby using deceased celebrities. Through the wonders of technology, televisionviewers see screen legends John Wayne pitching Coors beer and Fred Astairedancing with a Dirt Devil vacuum cleaner.2. Challenges in Global Advertising and Promotion 广告及销售全球化的挑战名词解释：A von China Inc. 雅芳（中国）公司FedEx 联邦快递，全球最大的快递公司James Bond 詹姆斯·邦德，代号007，全球知名的英式间谍形象句子翻译：1)The style of the ad. Is also important, because comparative ads, whileacceptable and even common in the United States and Canada, are lesscommonly used in the United Kingdom, unacceptable in Japan, and illegalin India and Brazil.2)Coca-Cola’s Indian subsidiary was forced to end a promotion that offeredprizes such as a trip to Hollywood, because it encouraged customers to buyin order to gamble, in violation of India’s established trade practices.（理解：1. Advertisement 广告名词解释：Bureau of Public Enterprise, BPE 国有企业局,实际负责推动民营化计划的机构Management Information System (MIS) 管理信息系统Manual of accounting procedure 会计手续规则2. Marketing to Latinos and African Americans 拉丁美洲及非洲的营销策略研究（四）拓展阅读（一般）理解：1. Advertising on the Web Companies Grab the Brass Ring网络广告：公司的新商机2. From Harley-Davidson Armchairs to Coca-Cola Fishing Lures The Rise ofCorporate Branding企业品牌化的兴起：从哈雷牌轮椅到可口可乐牌鱼饵3. Offering Guarantees to Promote Sales提供质量保证以提高销售额度4. Power Pricers: How Smart Companies Use Price as a Strategic Tool价格的威力：精明商家的价格策略第四单元管理（一）课内训练（重点）识记：1. Cross-cultural Management 跨文化管理名词解释：MBA: Master of Business Administration, 工商管理硕士Pay-for-performance (PFP) 业绩付酬—按照实际业绩付给酬劳Matrix structure 矩阵结构句子翻译：A fairly obvious cultural divide that has been much studied is the onebetween, on the one hand, the countries of North America and north-westEurope, where management is largely based on analysis, rationality, logic andsystems, and, on the other, the Latin cultures of southern Europe and SouthAmerica, where personal relations, intuition, emotion and sensitivity are ofmuch greater importance.2. Motorola Modes of Handling Ethical Issues Transculturally跨文化管理“摩托罗拉模式”所遵循的原则是什么？句子翻译：1)The simplest mode is one in which Motorola makes no particular effort toadjust to the local culture, but merely clarifies its policy on a given issue, andimplements that policy regardless of whether it overlaps with the values orstandards of the host culture.2)In some situations, the overlap between Motorola’s standards and certainpractices of the host culture might be so limited that the corporation has nochoice other than simply to abide by its own standards and attempt to remainviable in that country.理解：1. Might the Proper Study of Management Be Man?管理的核心是管理人?名词解释：Stock market 证券市场Zeitgeist 时代精神Theory X(Y) X(Y) 理论2. No more Boring Analysis无需反复研究管理方式（四）拓展阅读（一般）理解：1. Will This Merger Go Down Smoothly?这一次的收购会顺利进行吗？2. Citi: A Whole New Playbook 花旗集团：一个全新的开始3. Do Y ou Really Need an MBA? 你真的需要一个MBA文凭吗？4. Going Global by Thinking Local 立足本土，走向国际第五单元贸易识记：1. Trade Disputes商务争议名词解释：Comparative costs 比较成本Specialization 专业化生产Insight 洞察力Nobel laureate 诺贝尔奖获得者Productivity 生产力Mainstream economists 主流经济学家avid Ricardo 大卫·李嘉图英国经济学家著有《政治经济学几赋税原理》句子翻译：Even if one country can make everything more cheaply than every other it still gains from focusing on the goods in which its relative advantages isgreatest —i.e., in which it has a comparative advantage —and importingthe rest.2. A Sale Contract 销售合同名词解释：FOB: Free on Board 船上交货价格, 离岸价格CIF: Cost Insurance and Freight 到岸价格CFR: Cost and Freight成本加运费价FCA: Free Carrier货交承运人CPT: Carriage Paid to 运费付至CIP: Carriage Insurance Paid to运费、保险费付至EXW: Ex Work 工厂交货DDU: Delivered Duty Unpaid未完税交货DDP: Delivered Duty Paid完税后交货Remittance 汇票T/T 电汇M/T 信汇Banker’s draft 银行汇票Commercial Draft 商业汇票Documentary Collection 跟单托收D/P Sight: Documents against Payment at Sight 即期付款交单D/P after Sight: Documents against Payment after Sight 远期付款交单D/A: Documents against Acceptance 承兑交单Letter of Credit 信用证Irrevocable L/C 不可撤销信用证Sight L/C 即期信用证Usance L/C 远期信用证Transferable L/C 可转让信用证句子翻译：The Buyers shall open with a bank to be accepted by both the Buyers and Sellers an irrevocable transferable letter of credit, allowing partial shipment,transshipment in favor of the Sellers and addressed to Sellers payable at sightagainst first presentation of the shipping document to Opening Bank. Thecovering letter of credit must reach the Sellers 30 days before shipment andremain valid in China until the 21st day (inclusive) from the date of shipment. （三）课外练习（一般）理解：1. Business Negotiation 贸易磋商2. Two Business Letters 商业信函实例（四）拓展阅读（一般）理解：1. A Letter of Credit 信用证2. A Business Letter—Revise Former Letter of Credit信用证修订书3. A Booking Order订舱委托书4. A Commercial Invoice商业发票第六单元经济全球化识记：1. Game Theory博弈论名词解释：Oligopoly 求过于供的市场情况Price cutting 大减价Dilemma 困境Game theory 博弈论Adam Smith 亚当·斯密，英国古典政治经济学代表人物，著有《国富论》Invisible hand “看不见的手”句子翻译：Game theory has been used by economists to study theinteraction of oligopolies, on-management disputes; countries trade policies, internationalenvironmental agreements, reputations, and a host of other situations.2. E-Commerce: The Kitty Hawk Era电子商务：Kitty Hawk时代名词解释：Sales volume 销售量Megastore 超级卖场Cyberspace 网络空间Distributor 分销商Retailer 零售商Intermediary 中介Stockbroker 股票经纪人Dealer 经销商Leverage 杠杆作用E-commerce 电子商务Wal-Mart 沃尔玛，世界第一大零售商Brick-and-mortar 传统意义上的公司句子翻译：1)Slowly but surely, consumers are leaving malls to shop on-line, often intheir pajamas at 11 PM. And anyone who doubts the potential power of thee-commerce juggernaut hasn’t grasped the advantage for both consumersand businesses.2)All companies fear the leverage gained by consumers who can demandever-lower prices. Finally, businesses are rapidly learning that it isn’tenough to tack the suffix “dot com” onto the company name.理解：1. The Logic of Economics经济学逻辑名词解释：Inflation 通货膨胀Tariff 关税Quota 配额Tax cuts of 1964 美国1964年的减税政策Great Depression 1929年至1933年的西方世界的经济大萧条2. The Four Wheels of Growth 促进经济增长的四个要素（四）拓展阅读（一般）理解：1.Careers in Global Marketing 全球营销下的职场规划2. How Markets Solve the Three Economic Problems市场解决三大经济问题的途径3. Global Marketing What It Is and What It Is Not揭开全球营销的面纱4. The Business-to-business Cyber-buying Bazaar网络购物市场第三部分有关说明与实施要求（一）阅读理解Reading comprehension.Although it is nothing new for companies to build relationships with customers, it has generally been done on a one-to-one basis. In recent years, however, technological developments have made it possible to build up individual relationships with clients on a much larger scale, and this more sophisticated kind of operation is known as relationship marketing. Relationship marketing aims to increase sales through deliberate efforts to retain customers and promote two-way communication with them and new technology has make communication possible with a for larger customer base than before. The information gathered forms the basis of highly technical analyses of customer purchasing and profitability, which can be used to increase sales.The building of good personal relationships with customers is usually integral to the management of small businesses, and owners of small corner shops clearly illustrate the essence of relationship marketing, although the technology available to them is far less advanced than that available to, say, a supermarket chain. Small shopkeepers have direct knowledge ofregular customers and become familiar with their needs, likes and dislikes. The shopkeepers can then provide services tailored to individual needs. Over time, a bond of loyalty is likely to develop between shopkeepers and regular customers.The benefits of relationship marketing enjoyed by small businesses are now available to big businesses, thanks to a number of developments. First and foremost is the increasing recognition of the importance of profitability of retaining existing customers. Secondly, technologies have been developed which enable the collection, manipulation and analysis of huge banks of customer information. Large retailers can use store cards to obtain detailed background information about customer’s ages, salaries and lifestyles, and point-of-sale technology can be sued to track purchases made by every customer. Electronic storage enables all of this information to be retained, manipulated and integrated, while detailed analyses can be carried out on ever more powerful computers. Companies are thus able to target individuals amongst their thousands of customers with unique promotions or information matched to their back grounds and to their purchasing tendencies. Thirdly, companies feel a need to use relationship marketing because of increased competition: amassing knowledge about customers and building up customer relationships through interactive contact can enable organizations to differentiate their products orservices more easily form those of competitors.However, relationship marketing is not always the right route for organizations to take, and is not appropriate for all customers. Some bank customers, for example, cost more to serve than the bank actually makes form their custom, while a supermarket customer who spends very little and does not shop regularlydoes not justify the expenditure of several pounds per annum on relationship marketing. In addition, customers may not always be interested in a relationship, even where there are demonstrable benefits to be had.Overall, successful relationship marketing depends upon selecting and targeting the customers you wish to retain, and identifying sales areas where the investment and effort will be worthwhile. Many organizations have found the approach to be very rewarding in terms of customer retention and related profitability, but relationship marketing is still a developing field and is neither cheap nor easy to operate. It involves an integrative approach which draws marketing, quality and customer service together; it also depends upon developing the capacity of every employee particularly front-line staff to market the goods or services of the organization in a customer-focused way; and finally, it can require heavy investment in appropriate information technology.1. In the first paragraph, the writer describes relationship marketing as ____.A. an idea that has passed in and out of fashion over the last few years.B. a term used for an activity that used to exist in a more basic form.C. a way for a company to advertise to its customers.D. a way for a company to analyze its profitability.2. Why are small shopkeepers used to illustrate relationship marketing?A. Their success depends on their relationships with their customers.B. They keep information about their customers on computer.C. They were the first to use the term relationship marketing.D. Their relationship with customers has started to change recently.3. One reason why large companies didn’t use relationship marketing in the past is that ____.A. they underestimated the true value of customer loyalty.B. heir customers didn’t want them to collect information.C. they didn’t need to find out about individual customers.D. they didn’t think they could justify the expenses.（二）快速阅读Skimming and scanning.There are various ways in which individual economic units can interact with one another. Three basic ways may be described as the market system, the administered system, and the traditional system.In a market system individual economic units are free to interact among each other in the marketplace. It is possible to buy commodities from other economic units or sell commodities to them. In a market, transactions may take place via barter or money exchange. In a barter economy, real goods such as automobiles, shoes, and pizzas are traded against each other. Obviously, finding somebody who wants to trade my old car in exchange for a sailboat may not always be an easy task. Hence, the introduction of money as a medium of exchange eases transactions considerably. In the modern market economy, goods and services are bought or sold for money.An alternative to the market system is administrative control by some agency over all transactions. This agency will issue edicts or commands as to how much of each good and service should be produced, exchanged, and consumed by each economic unit. Central planning may be one way ofadministering such an economy. The central plan, drawn up by the government, shows the amounts of each commodity produced by the various firms and allocated to different households for consumption. This is an example of complete planning of production, consumption, and exchange for the whole economy.In a traditional society, production and consumption patterns are governed by tradition; every person’s place within the economic system is fixed by parentage, religion, and custom. Transactions take place on the basis of tradition, too. People belonging to a certain group or caste may have an obligation to care for other persons, provide them with food and shelter, care for their health, and provide for their education. Clearly, in a system where every decision is made on the basis of tradition alone, progress may be difficult to achieve. A stagnant society may result.1. What is the main purpose of the passage？A. To outline contrasting types of economic systems.B. To explain the science of economics.C. To argue for the superiority of one economic system.D. To compare barter and money-exchange markets.2. In the second paragraph, the word “real” in “real goods” could best be replaced by ____.A. high qualityB. concreteC. utterD. authentic3. According to the passage, a barter economy can generate ___.A. rapid speed of transactionsB. misunderstandingsC. inflationD. difficulties for the traders4. According to the passage, who has the greatest degree of control in the administered system？A. Individual householdsB. Small businessesC. Major corporationsD. The government5.Which of the following is not mentioned by the author asa criterion for determining a person’s position in a traditional society？A. Family backgroundB. AgeC. Religious beliefsD. Custom（三）名词解释Define the following terms.1. Booking order2. CFS（四）回答问题Answer the following questions.With no laor shortage, what prosperity will it expect in the article?（五）翻译Translate the following sentences into Chinese.In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkable development and have grown to become an important force in contributing towards sustained and rapid growth of the Chinese economic.商务英语沟通Business English CommunicationChapter One How to Apply for the Ideal Job(如何申请理想的工作) 本课要点一．Reading Job Advertisement (解读招聘广告)As you read , ask yourself these question1.Do I have the formal qualification required ?2.Do I have the experience required ?3.Am I really suited for the job ?4.What do I know about the employer ?5.What makes me specially suited for the job ?二．Analysing a Specific Job Advertisement (分析特定的招聘广告)三．What to Mention in Y our Letter or Email (在求职信件中该写些什么)四．Attracting an Employer’s Interest (引起招聘者的注意)五．Hints and Tips (技巧提示)Here are some good ways to make your application letter stand out:1.Look for something unusual in your experience or qualifications2.Make the contents of your letter appropriate for the job3.A void annoying phrases4.Get someone to read your letter before you send itNEVER send your first draft !5.Keep the letter short6.Mention the organisation7.Make your letter physically easy to read* Don’t use handwriting * Use a good quality printer * Use short sentences and paragraphs * Use plenty of breaks and white space * Use a type or font that can be easily read and use 12-point size* Don’t overuse italics ,bold, underlining or CAPITALS * Use a spell-check programme but don’t rely onthat alone. Y ou must also check your letter personally before you send it .* Don’t use coloured or fancy paper8.Remember to state which job you are applying for9.Be realistic10.Check again六．Practice Makes Perfect (实践造就完美)专业词汇Reputation 名誉声望Professional 专业人员职业运动员Qualification 资格Unpredictability不可预测性Continuity 连续性Candidate 候选人应试者Architect 建筑师Job seeker 求职者People-orientated 以人为本的Prestige 威望影响力Application letter 求职信Interview 面试采访Offend 冒犯Summarize 总结概述Demonstrate 证明示范Commitment 承诺保证Innovation 革新Coverage 新闻报道Template 模板Overlook 俯瞰忽视Chapter T wo Resume and the Interview （简历与面试）本课要点一．The Rasume or Curriculum V itae (简历)二．The Essentials（基本要素）*Full name in Chinese characters and Pinyin. Underline your family name*Adress*Telephone Number*Age, indicated by date of birth*Gender, indicated by Mr, Mrs, Miss, Ms.Here are some of the things that can be included if you have them :*e-mail address*Fax number*PhotographQualifications : List your qualifications clearly , starting with the highestEducation : List the school and other educational institutions you have attended, again starting with the highest or most recent.Previous EmploymentSkillsInterests and hobbiesFuture career三．Model resume (single-page version)（简历样本）四．Interview Essentials（面试要点）五．What Do Y ou Do Now（如何准备）Times spent in preparation is never wasted. Time wasted is never spent in preparation.Quite simply, to be totally confident about your chances of success you must know almost everthing there is to know about : *The company*The job advertised*The overall business environment the company operates in *The business culture of the company*Existing employees you might know*Where you might fit into the company*The salary you might be offered六．The Big Day (面试当天)七．What Do I Wear（如何着装）八．What Questions Will They Ask（面试问题）九．Be Positive（要积极主动）十．Y ou Do the Talking (把握表述机会)十一.Dealing with Negatives at the Interview (正确处理面试中的消极因素)十二.Strength from Weakness(变不利为有利)十三.Hints and Tips (技巧提示)*Names *Eye contact *Sit comfortably专业词汇Curriculum vita 个人简历Resume 履历Clerk 文员Coordinator 协调员Turnover 营业额Orchestra 管弦乐队Martial arts 武术Facility 设备Innovation 革新创新Sector 部门Annual report 年度报告Trainers 运动鞋Pattern 模式图案Consultancy 咨询公司Bachelor 学士Master 硕士Doctor (Ph.D)博士Chapter Three Spoken Business Communication (口头商务沟通) 本课要点*The first, as always, is to spend as much time as possible on preparation.*The second is to think carefully about the actual content.*The third is to practise your presentation.一.Preparing for the Talk (为演讲准备)1.The audience2.The introduction3.The facts4.V isual aids5.Don’t trust the technology6.The venue7.The length8.Be ready for questions二.Preparing The Content (搜集素材)1.Structure*A clear introduction is essential.*Then you move onto the main part of your presentation.*Finally, you must have a conclusion.2.How long shoud your presentation be?Keep It Short and Simple三.Practice and Presentation Techniques(练习示范与演讲技巧)四.Hints and Tips(技巧提示)1.When you stand up to begin, take your time and try not to appear nervous.2.Most of the time you will be speaking to people who want to hear what you have to say.3.Talk to the people in the audience.4.Be careful about the things you do with your hands when speaking.5.Don’t just read your speaking notes.6.Don’t speak too fast./doc/b214476027.html,e only a few, well-chosen, visuals.8.Pause before you move into the final part of your speech.9.Don’t run away the minute you have completed your presentation.五.Practice Makes Prefect(实践造就完美)专业词汇Presentation 发言陈述conciseness 简明address 致辞演讲conference 会议协商Technician 技术员Chief Executive Officer 首席执行官layout 布局atmosphere 气氛Regional sales manager 地区销售经理audio-visual aids 视听辅助工具lectern 讲台Recruit 征募招聘draft 草图汇票resist 抵抗distraction 注意力分散temptation 诱惑Conclusion 结论pause 停顿volume 音量书卷eye contact 目光接触眼神交会Chapter Four Communicating with Colleagues and Customers(同事沟通及客户沟通)本课要点一.Unspoken Messages (非言语信息)Here are a few questions to consider about non-verbalcommunications :1.How do you think you look?2.How can you change your clothing message ?3.What non-verbal communications do you not like ?4.What assumptions do you make ?5.Do you make group assumptions ?二.Friendly Communications(传递好消息)三.Communicating Sensitively(敏感性沟通)四.Problem Communications(问题沟通)五.Hints and Tips(技巧建议)1.Stay clam2.Listen3.Don’t assume4.Explain clearly5.Speak clearly*Do not use jargon.*Do not use long words where short ones will do.*Make sure that you speak at a speed that allows people to understand what you are saying.*Pause frequently.6.Ask for details7.Check and respond8.Close六.Hearing and Understanding----Achieving Both(倾听与理解----两者兼顾)七.Action(行动)1.Do we want the person to decide the action after communicatiion?2.Do we want the person to take action that we have alreadydecided?3.Do we understand the effects the action may produce?八.Checking(核查)*Ask question.*Do not make assumptions.九.Communicating with Bosses(与老板沟通)“The boss may not always be right,but he or she is always the boss.”1.Listen2.Ask for suggestions3.Lead your ideas into the ideas of the other person4.Explain clearly5.Ask for suggestions again6.Offer to revise7.Checking8.Follow up十.A Fact(忠告)“Success has many fathers.Failure is an orphan.”专业词汇Comment 评论意见potential 可能性潜力context 语境背景phenomenon 现象奇迹Criminal 罪犯investment adviser 投资顾问district 行政区地区bonus 奖金红利Dedication 奉献commitment 委托提交initiative 主动权首创精神announcement 宣布通告identification card 身份证embarrassment 尴尬拮据maintenance 维修保持Reprimand谴责训斥conversation 谈话社交grievance不满委屈jargon行话component 组件Chapter Five Written Communication（书面沟通）本课要点一.Composing Y our Message(内容组织)*Take the example of a proposed meeting. It’s no good writing a message saying that a meetingis to be held if you don’t state what is going to be discussed.*No one will come to your meeting unless you give him or her a good reason why they should attend.*Unless you state a date and time when a meeting is going to be held people can’t att end.*Where the meeting is to take place is also vital.*Who is to be involved is also essential information. People will not come to an event if they do not know that their attendance is expected.*What is the sequence of events? How will decisions be implemented?二.Written Forms of Communication(书面沟通的形式)*Y our communication should not include unnecessary information.*Y our communication must have appropriate content.*Y our communication must contain the correct facts.*Y our communication should aviod the use or jargon and unnecessary technical terms.*Y our communication should introduce the purpose and mission of the paper, have anexplanatory content and should end with a clear conclusion or recommendation.*Y our communication should always be spell-checked and read by a colleague before it is issued.三.Let’s Practise(练习)四.Hints and Tips(技巧建议)1.Size Matters. Use a 12-point type./doc/b214476027.html,e white space.3.Read aloud.专业词汇Electronic storage 电子储存memo 备忘录sequence 顺序agenda 议程proposal 提议求婚Biography 传记个人简介quotation 引文报价单recommendation 推荐信bangle 手镯Pendant 耳环坠子text message 短信international purchasing manager 国际采购经理Explanatory comment 备注assessment 评价估计payment due 已到期应付款scissor 剪刀删去Stapler 订书机Cash flow 现金流amateur 爱好者外行sponsorship 赞助Chapter Six Business Meeting(商务会议)本课要点一.Why People Hold Meetings (为何举行会议)*To communicate policies *To issue instruction *T o listen to review *To hold discussions*To ensure that everyone is aware of what is going on *To review experiences and future action*T provide written records二.Meeting Styles (会议风格)Authoritarian Inclusive Combat Routine Informal三.Writing the Records of Business Meeting (商务会议纪要)四.The Disadvantages of a V erbatim Record (逐字逐句的会议记录的缺点)*They contain full information about when and where the meeting took place.*They record the names of the people taking part.*They list people who did not attend.*They record who made what decision.*They list points for action.*They are short and concise.*They remove duplications.*They are easy to access and can be held in electronic form.。
商务英语选读(考试复习提纲)
Marketing1．Definition of marketingA.Official definition of AMA:The performance of business activities that direct the flow of goods and services from producer to consumer or user.B.Definition in text book: 4P：Product: the right product or servicesPlace: the products and services to the right people at the right place in the right timePrice: at the right pricePromotion: using the right promotional technique.2. Development of marketing philosophy and historical background (5 stages)A. production: availability and affordability, increase demandsB. product: quality and features, to produce enough is not enoughC. selling: focus on seller, equal quality improve selling skillsD. marketing: focus on buyer, the needs of target markets (we sell because you need it)E. societal: in a way that maintains or improves the consumer’s and society’s well-being.3. FranchisingA. Definition: a license to sell another’s products or to use another’s name in business, or both, is a franchise.B. advantages for franchiseea. instant recognitionb. management assistancec. financing assistanced. reduced failure ratesC. disadvantages for franchiseea. initial, ongoing and loyalty feeb. lost of independence and autonomy in the regimec. inhibit the development of small business (single proprietorships and partnerships)D. advantages and disadvantages for franchisora. advantages: Receive a shortcut to profits and brand recognition in chinab. disadvantages:Leadership (Management)1.Decision making: choosing one action over other possible actions (decision maker)End results often are used as criteria in evaluating a manger’s decision-making skills.Decision-making responsibility distinguish managers from nonmanagers(empowerment).Managers make decisions that determine the allocation of resources in order to move toward objectives translating plans into actions2.Planning: determining the future direction(objectives, the heart of planning) of anorganization (planner) and how to achieve them. Examine the past and predict the future, future-oriented.anizing: identifying the basic framework of formal relationships among tasks, activitiesand people in an organization. Gathering and allocating human and material resources to carry out plans (A. staffing- who should do that, B. purchasing materials, providing facilities,securing financing), intertwined with planning. Divide total work into specific jobs and among departments.4.Directing:A.Leader and motivator:guide others, understanding how people act and how to influencethem to act in desired ways.B.Change agent: one who change of an organization so that it remains effective.5.Controlling: one who ensures that an organization is being operated as planned. (monitorand controller) closely tied to planning- foundation.Corporate culture1.Definition: the set of shared values, norms of behaviors, policies and procedures that holdsand organization together.2.Factors influence corporate culture: national culture, ownership structure(sole proprietor,partnership and corporate) and industryHuman resources1.7 components of HR managementA.Recruitment: purpose to provide a large pool/group of candidates for managers to select thequalified. job analysis, position description, hiring specification(education, experience, skill) book p5-6B.Selection: using application forms, resumes, interviews, employment and skills tests andreference checks to evaluate and screen job candidates for managers who will select and hire them.C.Planning: two factors taken into considerationa.Internal factors: organization’s human resources needs(internal growth, merger andacquisition, departmental expansions and reductions, vacancies, current and expected skills needs)b.External factors: future economic environment(changing demographics(population, age,education), projected labor shortage, pressure from government, downsizing＆restricting＆reengineering)D.Orientation and socializationE.Training＆Developmenta. 4 procedures to determine individuals’ training needs: performance appraisal, analysis of jobrequirement, organizational analysis, employment surveyb.Two training approaches: on-the-job training(job rotation, internship, apprenticeship),off-the-job training (vestibule training, behaviorally experienced training, role-play)F.Performance appraisalG.Promotions, transfers, demotions, separations.2.Vestibule training: a form of training in which new employees learn the job in a setting thatapproximates as closely as is practical to the actual working environment. When the use of actual equipment by untrained employees would be too risky or when the actual work setting would be unconducive to learning (noise level)Finance1.Securities: an instrumentRepresenting ownership/ equity is stocksA debt agreement is bonds(creditor)The rights to ownership is derivativesDerivatives: a contract between two parties that specifies conditions under which payments are to be made (stock options, warrants), whose value is determined by fluctuations in the underlying assets, such as stocks, bonds, commodities, currencies, interest rates, market indexes.2.Differences between common stocks and preferred stocksCommon: voting rights, one vote per share, receive profits after all expenses.Preferred: issued after common, no vote,preference in distribution of earnings, a fixed rate of dividends and assets distribution right when out of business prior to common, no extra dividends except the fixed amount3.Termsa.Corporate charter:b.Bylaws:c.Liquid assets:d.Liquidate:e.Liquidation:f.Liquidity:g.Venture capital:financial capital provided to start-up firms with high risk but high growthpotential.h.IPO: a first-time offering of shares by specific firm to the public.i.Stock index: to monitor the overall level of stock prices.j.The composition of Don-Jones industrial average: based on the prices of the stocks of 30 major U.S. companies, General Motors, General Electric, Microsoft, Coca-Cola, AT＆T and IBM.4.In what ways can institutional investors influence corporation in comparism to individualinvestors (commonly exceeding 50%, typically small, ownership scattered, unable to monitor effectively and have substantial influence)?a.More voting power, more capable of enacting changes in the management andpolicies(through proxy contest)b.Better monitor (more experiences and resources)c.Collective sale or purchases affect stock marketInsurance1.Main types of insurance: depend on which type of undesirable event is insured. The mostcommon types are life insurance (death) and property and casualty insurance.2.Basic products of life insurance companies: life insurance proper, disability insurance,annuities and health insurance.3.Annuity: an insurance product that will help if you live longer than you expect. A financialcontract in the form of an insurance product according to which a seller(issuer) makes a series of future payments to a buyer(annuitant) in exchange for a lump-sum(single-payment annuity) or a series of regular payments(regular payment-annuity), prior to the onset of the annuity.4.How to make profits: charging premiums that are sufficient to pay the expected claims onthe company plus a profit. Invest them in interest-bearing securities such as deposit, stocks and bonds so as to generate more income.Funds1.Purpose and benefit of investing in mutual fundsDefinition of mutual funds: provide an outlet for the savings of individual investors, directing their funds into bonds, stocks, and money market securities.Benefit: continuous management services, greater price stability, reduced risks, opportunities for capital gains, indirect access to higher yielding securities that can only purchased in large blocks.2.Categorization of fundsa.Money market fundsb.New bond fundsc.Stock fundsd.Index fundse.Global fundsf.Venture fundsg.Hedge funds3.Why invest in money market funds?To skirt federal interest rate ceiling on time and savings deposits offered by banks and thrift institutions. Professional management of their liquid funds and reduced risk through diversification offered.4.What is Pension Fund?5.1.Functions of central banka.Control money supplyb.Stabilize money and capital marketc.Lender of last resortd.Maintain and improve payments mechanism2.Monetary control toolsa.Open market operation (selling and purchasing bonds on open market)b.Reserve requirement ( minimum amount of reserves that bank must hold against deposits)c.Discount rate (the interest rate on the loans that the Fed makes to banks, thus increase orreduce the quantity of reserves which will affect money supply)3.CPI: A measure of the average change over time in the prices paid by urban consumers for amarket basket (A subset of products that is designed to mimic the performance of an overall market. The goods are weighted according to their importance.) of consumer goods and services. Can be used to index (i.e. adjust for the effect of inflation) the real interest rate and the real value of wages, salaries, pensions, and for regulating prices.。
《商务英语阅读》课程教学大纲
商务英语阅读一、性质与目的本课程是商务英语本科一二年级专业必修课程之一，是一门实践性较强的课程。
主要起着帮助学生实践语言的作用，在实践中通过大量阅读，扩大词汇量、知识面，培养语感，增强对阅读材料及语言的理解力；培养学生细致观察语言的能力以及假设判断、分析推纳、推理检验等逻辑思维能力；提高学生阅读的技能, 包括细读、略读、查阅等能力，提高学生的阅读速度及综合运用语言的能力。
本课程的语言材料选自当代商务英语报刊，杂志以及某些商业专著，其内容新颖，知识性强，涉及面广。
与《商务英语精读》、《商务英语听力》、《商务英语写作》及《商务英语口语》等课程配合使用，则更能掌握商务英语的基本词汇及其表达方式，全面地获得有关商务的基本知识。
二、基本要求通过本课程的学习，要求学生能阅读英语国家报刊杂志及网络的一般性，大众性商务题材的文章，能理解其主要意义。
能略读商务新闻、人物、事件等报道的主要内容，抓住其要点，能寻读有关材料，快速查找所需信息。
能借助词典读懂商务专业相关的技术性论文，能快速查找所需信息以解决遇到的技术性问题。
理解商务类英文原版报刊,杂志（如：Times, Fortune等）,并能从中获取重要商业信息的水平。
此外，能够借助词典熟练翻译与专业相关的英文资料，译文流畅, 符合中文的表达习惯，准确传达原文的意思。
在培养专业技能同时注重规范意识的教育，提高学生的职业素质。
1、能读懂英语国家出版的中等难度的商务英语新闻电迅、特写、传记、科普文章和文学原著，阅读速度达到每分钟100-120个单词，能掌握主旨和大意, 抓住主要论点或情节及篇章结构，并能根据所读材料进行推理和分析，从而领会作者的真实意图。
2、3—4分钟内速读1000词左右的中等难度的文章，了解中心大意，能根据上下文和构词知识猜测和判断词义。
3、较熟练地使用英英词典和初步学会查阅参考书，独立解决大部分语言难点和一些背景知识问题.4、要求在文化素养方面具有一定的知识面，如对英语国家的地理历史、社会状况、文化传统、风俗习惯等有一定了解。
商务英语考试大纲
商务英语考试大纲第一篇《商务英语》课程考试大纲第一部分一、课程性质《商务英语》是高等教育自学考试电子商务（专科）专业的一门选修课。
本课程是一门实践性和应用性很强的课程，是为经济类专业和非经济管理类专业开设的一门专业基础课。
它帮助学生掌握用英语处理营销基本业务的能力。
二、课程目标与基本要求通过对国际商务英语写作、阅读以及国际营销知识的学习，旨在培养提高学生在国际商务英语方面的写作阅读翻译和口头表达等方面的语言能力，即能够熟练掌握具有国际商务特色的英语应用能力。
通过本课程的学习，使学生了解商务应用文的语言特点、格式特点，了解写作步骤，通过循序渐进的练习，掌握商务活动中应用文体的写作，主要包括英文商务书信、备忘录、通知、报告、邀请信等应用文体。
另外，本课程帮助学生了解市场营销方面的专业知识，提高阅读英语专业文章的能力，在阅读中了解营销专业的市场购买行为、产品策略、定价策略、分销策略、促销策略、营销人员策略等方面的知识。
《商务英语》是一门实践性较强的课程，所以教师在讲授该课程时，应适当增加一些案例教学，以增强学生的感性认识。
三、本课程与相关课程的关系无先行课程第二部分课程内容与考核目标第一章一、学习目的和要求1.掌握英文商务书信写作的基本要求2.熟悉市场、市场营销及营销管理理念的基本知识二、考核知识点与考核目标1.了解英文商务书信的基本原则：简洁。
2.了解营销和市场的概念，了解五种营销行为的概念。
3.掌握英文书信的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短文、检查短文（次重点）。
4. 掌握根据特定的主题写作英文商务书信（重点）。
第二章一、学习目的和要求1.掌握英文备忘录写作的基本要求2.熟悉市场战略计划和市场细分的基本知识。
二、考核知识点与考核目标1.了解英文备忘录使用的相关语言（一般）。
2.了解市场战略计划和市场细分的基本知识（一般）。
3.掌握英文备忘录的四个主要步骤，包括布局安排、有条理地写出主要相关信息、写出短文、检查短文（次重点）。
商务英语阅读课程教学大纲
商务英语阅读课程教学大纲《商务英语阅读》课程教学大纲一、教学对象本大纲适用于英语专业三年级。
二、课程性质《商务英语阅读》是商务英语专业基础课程。
三、课程目的本课程的教学目的是培养学生掌握阅读和理解商务英语文章的基本技能，掌握一些国际经济文章中常用词汇，懂得一般的商务表达，熟悉主要的商务英语文章类型，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。
通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。
通过学习，学生应进一步提高基本的听、说、读、写、译的能力。
四、课程目标培养学生的英语阅读理解能力和提高学生的阅读速度；培养学生细致观察语言的能力以及假设判断、分析、归纳推理检验等逻辑思维能力；并通过阅读训练帮助学生扩大阅读量，吸收语言和文化背景知识。
（一）熟悉主要商务英语文章的类型。
（二）能读懂主要英语报刊、杂志上面有关商务活动的难度适中的报道和评论。
（三）能将一般性英语商务材料译成汉语，要求译文符合原义，行文顺畅；同时，进行一些中英句子翻译，主要目的是让学生学会商务文章中最常用的表达方法的实际运用。
（四）熟练阅读、正确理解并逐渐学会欣赏商务文章的语言和文字魅力，具备初步的独立分析能力。
（五）通过有效的阅读训练，学会解读商务英语文章的段落大意和中心思想；在正确理解的基础上，撰写文章概要和与文章主题相关的小论文等。
五、教学内容和安排“商务英语阅读”课程教学内容应包括商务活动的重要领域，如：经济形势、国际贸易、金融、投资、企业管理、市场营销和世界贸易组织等。
按照本课程的主要教学目的和学习内容，本课程选用的教材是由外研社社出版的《商务英语阅读》共两册。
本课程为B类课程，其教学内容包括理论教学和实践教学。
理论教学的侧重点在教授商务活动中所需的英语阅读技能，帮助学生熟悉商务英语特点，包括词语句式，语篇文体结构，写作特点。
让学生理解其中术语，熟悉各种商务活动,了解相关的商务知识。
《2020年商务英语阅读》专插本考试大纲
2020年华南农业大学珠江学院本科插班生招生考试《商务英语阅读》考试大纲一、考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此，本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
二、主要参考书《商务英语阅读》，叶兴国、2017-03-01上海外语教育出版社、ISBN：978-7-5446-4515-7三、考试内容Unit 1 Effective CommunicationPart I Pre-reading QuestionsPart II Extensive ReadingText A V oice of CourageText B Tell Stories to Strengthen Organizational BondsPart HI Reading SkillsPart IV Supplementary Reading：How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart I Pre-reading QuestionsPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart III Reading SkillsPart IV Supplementary Reading：Divergence Seen in Chinese Companies' DevelopmentPart V Test YourselfUnit 3 Gender DiscrepancyPart I Pre-reading QuestionsPart II Extensive．ReadingText A Home Truths about Working FamiliesText B The Weaker SexPart III Reading SkillsPart IV Supplementary Reading：Humor MePart V Test YourselfUnit 4 Staff ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad BossPart III Reading SkillsPart IV Supplementary Reading：The New International Style of Management Part V Test YourselfUnit 5 Consumer BehaviorPart I Pre-reading QuestionsPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here's How to Crack the Code on Your Customers' BehaviorPart III Reading SkillsPart IV Supplementary Reading：How Consumers Rewrote the Old Recessionary RulesPart V Test YourselfUnit 6 Marriage IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A Three Views of MarriageText B Married，with MoneyPart III Reading SkillsPart IV Supplementary Reading：Yours，Mine & MinePart V Test YourselfUnit 7 Corporate Social ResponsibilityPart I Pre-reading QuestionsPart II Extensive ReadingText A What Businesses Owe the World：Then and NowText B Don't Put People Before ProfitsPart III Reading SkillsPart IV Supplementary Reading：Social Saints，Fiscal Fiends Part V Test YourselfUnit 8 Career SuccessPart I Pre-reading QuestionsPart II Extensive ReadingText A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New YouPart III Reading SkillsPart IV Supplementary Reading：Why Can't You Find a Job？Part V Test YourselfUnit 9 Positive AttitudesPart I Pre-reading QuestionsPart II Extensive ReadingText A Be Happy 'Cause I Choose HappinessText B If You Fire People，Don't Be a Jerk about ItPart III Reading SkillsPart IV Supplementary Reading：Positive ThinkersPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart I Pre-reading QuestionsPart II Extensive ReadingText A How Fast Can You Learn？Text B Student TeachersPart III Reading SkillsPart IV Supplementary Reading：Got ideas？Part V Test YourselfUnit 11 Time ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers？Part III Reading SkillsPart IV Supplementary Reading：Time Management in the Age of Social Media Part V Test YourselfUnit 12 Green BusinessPart I Pre-reading QuestionsPart II Extensive ReadingText A Succeeding as a "Green" BusinessText B The Wellness BoomPart III Reading SkillsPart IV Supplementary Reading：Recycle，Reuse，Reprofit：Startups Try to Make Money Selling Your StuffPart V Test YourselfUnit 13 Honesty IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A In Search of HonestyText B 5 Ways to Spot a LiarPart III Reading SkillsPart IV Supplementary Reading：Slasher AttackPart V Test YourselfUnit 14 Ways of InvestmentPart I Pre-reading QuestionsPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank，Some Investors Stampedeto AlpacasPart III Reading SkillsPart IV Supplementary Reading：Get the Right Coverage Part V Test YourselfUnit 15 Retirement PlanningPart I Pre-reading QuestionsPart II Extensive ReadingText A How Long Will You Live？Text B Plan Ahead to Beat Retirement BluesPart III Reading SkillsPart IV Supplementary Reading：Over 60 and OverlookedPart V Test YourselfUnit 16 Era of Big DataPart I Pre-reading QuestionsPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough forConsumer Product GiantsPart III Reading SkillsPart IV Supplementary Reading：Computer Chips and DipPart V Test Yourself四、考核形式（一）考核方法考核类型：闭卷考核方式：笔试考核时间：120分钟（二）成绩评定实行百分制，满分：100分。
商务英语阅读自考大纲
商务英语阅读自考大纲-CAL-FENGHAI.-(YICAI)-Company One1Ⅰ、课程性质及其设置的目的和要求一、本课程的性质与设置的目的“商务英语阅读”是高等教育自学考试商务英语专业（独立本科段）的选考课，占 6 学分。
本课程的目的在于培养考生的商务英语阅读能力和提高学生的阅读速度，培养学生细致观察商务英语的能力以及假设、分析归纳、推理检验等逻辑思维能力，扩大学生的商务英语词汇量和经贸知识，向学生提供内容广泛、原汁原味的商务英语文章，以扩大学生的知识面，增强学生的商务英语语感和培养学生阅读未经删节或简写的权威外刊的兴趣与能力，使他们了解商务英语在词汇、语法和篇章等方面的特点，并增长和积累经贸知识，从而打好语言和专业两方面的基础。
二、本课程的基本要求本课程的基本要求是：掌握西方商务报刊英语文章的常用词汇、常用句型，熟悉各种主要商务英语文章类型，掌握阅读和理解商务英语文章的基本技能，提高阅读商务文章，获取商务信息的基本能力，并进一步提高商务英语读、写、译的能力，学会商务报刊文章中最常用的表达方法的实际运用。
三、与相关课程的联系“商务英语阅读”课程的先修课程是英语专业专科基础英语课程。
其他专业课程，如“进出口英语函电”、“外贸英语会话”、“外经贸应用文”等与本课程密切相关。
1Ⅱ、课程内容与考核目标第一单元教育一．学习目的和要求（一）介绍西方报刊杂志中关于教育方面的报道和论述，使学生学习并了解这类文章的文体、语言和内容特点。
（二）使学生掌握有关词语、句子结构和篇章表达的语言知识。
二、考核知识点和考核要求（一）词汇基础（1）掌握课文中出现的普通词汇含义及其用法：1． disembark v. 2． chuckle v. 3． inequality n. 4． meritocracy n. 5． marvel v. 6． relish v. 7． dopey adj. 8． intuition n. 9． eclipse n. 10． frenzy n. 11． celebrity n. 12． briefing n. 13． eternity n. 14． train depot n. 15． cadre n. 16． friction n. 17． meddle v. 18． journalism n. 19． rebuff v. 20． accost v. 21． quantify v. 22． avalanche n. 23． hierarchy n. 24． notorious adj. 25． drop out v. 26． wayward adj. 下船，下飞机咯咯地笑不平等精英管理的社会觉得惊奇从……得到乐趣，喜爱笨的，迟钝的直觉（日、月）蚀疯狂名人简报，（新闻）发布会永久火车站核心班子，骨干队伍摩擦管闲事新闻学回绝打招呼，搭话量化雪崩，大量的等级制度声名狼藉的中途退学任性的27． permanent adj. 永久的28． rational adj. 29． recruit v. 30． affinity n. 理性的，明智的招收亲和力22. 3. 4. 5. 6. 7. 9.31． credential n. 32． reminisce v. 33． phobia n. 34． perimeter n. 证书，证明 回忆 恐惧症 周界，周长 35． commercialised adj. 商业化的 36． shrink v. 37． enrolment n. 38． vigorous adj. 39． momentum n. 40． squeeze v. 41． intrigue v. 42． dilemma n. 43． elite n. 44． lavish adj. 45． gleefully adv. 萎缩 注册 活跃的 发展势头 挤堵 吸引，激起兴趣 困境 精英 丰富的 愉快地 46． renunciation n. 摒弃 （2）掌握课文中的专业术语，能够准确进行中英文互译： 1. the Federal Reserve Board （美国）联邦储备委员会 stockbroker 股票经纪人 financial consulting company 财政咨询公司 the Council of Economic Advisers 总统经济顾问委员会 mathematical economics 数理经济学 business forecaster 商情预测员 econometrician 计量经济学家 8. profit margin revenue 利润率 财政收入 （二）掌握课文中的句式 （1）能够准确理解课文中有关商务英语的常用句子结构和意义； （2）能够准确翻译与这些句式相关的句子。
商务英语阅读自学考试课程考试大纲-30页文档资料
湖北省高等教育自学考试课程考试大纲课程名称：商务英语阅读课程代码：05439第一部分课程性质与目标一、课程性质与特点商务英语阅读课程是湖北省高等教育自学考试商务英语（专科）的一门专业基础课。
本课程以当代英语国家的原版教材、英语报纸、杂志和学术刊物中与经济和商务有关的文章为基础，材料内容涉及商贸英语的主要领域，如经济学、国际贸易、市场营销、企业管理、投资、证券、保险、广告等。
本课程是一门理论联系实际，应用性较强的课程。
二、课程目标与基本要求通过本课程的学习，学生既可学到地道的英语（包括大量的专业术语），又可以学到对外经济贸易知识，同时也能够掌握商务报刊文章的基本特点，提高阅读和分析能力，最终从整体上提高商贸英语语言水平以及语言欣赏和运用能力，达到商务英语专业专科生水平。
三、与本专业其他课程的关系商务英语阅读课程与商务英语口语、综合英语等课程同属于专业基础课，是商务英语写作、商务英语翻译、商务英语函电等课程的先修课程。
第二部分考核内容与考核目标第一单元财经一、学习目的与要求通过本单元学习，认知商贸英语文章的内在逻辑关系，帮助学生提高第 1 页阅读理解的能力，了解国际财经概况。
二、考核知识点与考核目标（一）课内训练（重点）识记：1. When Banker’s Bets Go Bad银行家的猜测落空名词解释：OCC: Office of the Comptroller of the Currency 通货监理局Alan Greenspan 艾伦·格林斯潘，美联储主席句子翻译：1)The bank had doubled profits in the past year viaa string of successful mergers, but on Apr. 21 itreported that its securities portfolio hadunrealized losses of nearly $131 million.2)We’re considering strategies that make the mostsense if rates are going up much more aggressivelyand sooner than anticipated.2. Creating Government Financing Programs for Small andMedium-sized Enterprises in China中国为中小型企业提供政府财政援助项目名词解释：Labor-intensive 劳动密集型SME: small and medium-sized enterprise 中小型企业SOE: state-owned enterprises 国有企业句子翻译：In China, as a result of the economic reforms and market opening measures, SMEs have enjoyed remarkabledevelopment and have grown to become an important forcein contributing towards sustained and rapid growth ofthe Chinese economic.（二）阅读技巧（次重点）应用：阅读的逻辑技巧（三）课外练习（一般）理解：1.Carlyle Group’s As ian Invasion加雷集团的亚洲扩张名词解释：Venture-capital 风险资本Carlyle Group 凯雷投资集团Citigroup 花旗集团2. Why the Dollar Is Blooming Again为什么美元再次复兴？名词解释：Greenback 美元（俚语）第 3 页Lehman Brothers Inc 雷曼兄弟公司European Central Bank 欧洲中央银行Federal Reserve Bank 美国联邦储备银行（四）拓展阅读（一般）理解：1. How Banks Pretty up the Profit Picture银行如何美化收益前景2. Thai Stocks What Goes Up泰国股市：到底是怎么了？3. Inventing to Order以市场为导向开发产品4. I t’s an Office Party in Hong Kong香港办公楼地价之争第二单元人力资源管理一、学习目的与要求通过本单元学习，掌握商务英语阅读中的快速阅读技巧，了解人力资源管理概况。
统考大学英语考试大纲2010年版7
大学英语（A）考试大纲(2010年修订版)试点高校网络教育部分公共基础课全国统一考试，旨在遵循网络教育应用型人才的培养目标，针对从业人员继续教育的特点，重在检验学生掌握英语基础知识的水平及应用能力，全面提高现代远程高等学历教育的教学质量。
“大学英语”课程是现代远程教育试点高校网络教育实行全国统一考试的部分公共基础课之一。
该课程的考试是一种基础水平检测性考试，考试合格者应达到与成人高等教育本科相应的大学英语课程要求的水平。
考试对象教育部批准的现代远程教育试点高校网络教育学院和中央广播电视大学“人才培养模式改革和开放教育试点”项目中自2004年3月1日（含3月1日）以后入学的本科层次学历教育的学生，应参加网络教育部分公共基础课全国统一考试。
“大学英语（A）”考试大纲适用于英语类专业的高中起点与专科起点本科学生。
考试目标本考试旨在全面检查现代远程教育英语专业学生综合运用英语听、说、读、写、译各项基本技能的能力。
考生应扎实地掌握基本的语法知识和词汇，具备运用不同的阅读和听力技巧获取信息的能力以及用英语进行口头和笔头交际的能力。
听说能力考核暂不列入全国统考范围之内，由各学校自行组织。
相关要求参见本大纲。
考试内容与要求【语法】考生应扎实地掌握基本的英语语法知识，并能在交际中正确地加以运用。
【词汇】考生应认知5000个单词，并熟练掌握其中的2300个词及其基本的搭配。
【阅读】考生应能读懂与日常生活和社会生活相关的不同类型的文字材料，包括应用文、描述文、记叙文、说明文和议论文等不同文体，阅读速度为每分钟80个单词。
考生应能：1．理解主旨要义；2．理解文中具体信息；3．根据上下文推测生词词义；4．进行有关的判断、推理和引申；5．理解文中的概括性含义；6．理解文章的结构及单句之间、段落之间的关系；7．理解作者的意图、观点或态度；8．区分观点、论点和论据。
【翻译】考生应能在规定的时间内将2个难度适中的中文句子翻译成英语。
2010 年商务英语考试(BEC)中级阅读考试真题
（）BEC中级阅读：2010年商务英语考试(BEC)中级阅读考试真题Questions 1-7Look at the sentences below and the job advertisements on the opposite page.Which job does each sentence 1-7 refer to?For each sentence，mark one letter on your Answer Sheet.You will need to use some of these letters more than once.1 You will be responsible for the operation of a computer system.2 You must be able to forecast what people will want to wear.3 You will be able to work with people from many different countries and backgrounds.4 You will have a qualification which covers two subject areas.5 It is necessary to have worked in this sector before.6 You will need to keep in contact with the headquarters of the organization.7 The advertisement emphasises the need to have a suitable approach to important people.ABUSINESS MANAGERYou will be responsible for our global business within specific countries and will have a good understanding of international distribution，possibly based on previous experience，plus the ability to work in markets that are highly varied in their culture. You will be fluent in a second language，be willing to travel extensively，and preferably have a degree.BDEPARTMENT STORE BUYERBased at our head office in London，you will select and order stock from our suppliers in Italy. You will need to predict fashion trends and build（）a strong relationship with our Italian office. You will have gained your buying experience in womens fashion and will hold a degree in design with a business studies component.CLEGAL SERVICES ADMINISTRATORAs head of the legal office，your work will include managing the office IT network，typing reports，diary maintenance and supervision of another staff member. You will need good organizational skills in order to keep ahead of a varied workload. You will be dealing with senior executives and government officials，so a mature and efficient manner is essentialDREGIONAL LEISURE SITES MANAGERYou will be responsible for budgetary planning，contract negotiations，local marketing and effective administration. You will communicate frequently with our main office using the latest technology. Your experience could be from any business sector but you should enjoy outdoor life and will ideally possess an estate management qualification. PART TWOQuestions 8-12·Read the extract below from an article about the coffee industry.·Choose the best sentence from the list on the opposite page to fill each of the gaps.·For each gap 8-12, mark one letter (A-I)on your Answer Sheet.·Do not use any letter more than once.Coffee is worth approximately $50-60bn per annum in terms of world sales. It is a truly international commodity, and today more than 50 countries in the world growcoffee beans. (example) ______I_____. ICO organization helps coffee producers and promotes coffee conumption worldwide.ICO estimates that world production next year will reach 97.5 million bags.11.3 million bags higher than the current year. (8) ____________. As the largest producing country, Brazil is particularly important in the coffee world. In 1994 Brazil was responsible for 25% of world production, Colombia was next with 13.4%, Indonesia had 7.5%, Mexico 4.7%, Guatemala 3.8% and Ethiopia and Vietnam were equal with 3.4%.（）Coffee is a tough crop, and can be grown in areas where it is difficult or impossible to grow other crops. (9) However, disease is always problem for coffee production, as we can see in some parts of South America at the moment.ICO is active in educating farmers about avoiding disease and dealing with problems when they occur.The distribution chain varies from country to country, explains Pablo Dubois. In most countries the smaller farmers sell their crop to a local trader, who then sells it on to exporters. There are, however, other distribution systems. (10) ____________. Some countries, like Vietnam, have special government marketing organizations for coffee.Coffee prices often vary greatly from one year to the next. In 1997, for example, there was a large rise in the world price, which was immediately felt by the consumer. Rising prices always result in a drop in sales, which will have a bad effect on those developing countries, which are highly dependent on foreign exchange from coffee exports.(11)____________.In the opinion of Pablo Dubois, the biggest problem for his organisation is to create greater consumer awareness of the different varieties of coffee and different ways of preparing it.(12)____________. ICO is therefore concentrating its promotional activities on Russia and China. It is also encouraging environmentally friendly coffee production, and last year’s seminar on coffee and the environment created a lot of interest.The future looks bright for the coffee industry. It is estimated that consumption over the next few years will continue to rise steadily. New markets like Eastern Europe and China are expected to develop fast.A. As a result, the membership now represents 94% of all exporters and 60% of all importers.B. In some of these countries, this can amount to as much as 50% of all export earning.C. In North America, most consumers already have above average knowledge of the range available.D. For example, frost and wind are particularly damaging to coffee crops.E. Larger coffee growers, for example, frequently export directly.F. The main reason for this is higher Brazilian output as production recovers from weather damage to crops.（）G. It is cultivated in mountain regions which can only be reached by animal transport, and in other difficult areas where modern agricultural equipment cannot be used.H. This is because there is a demand for coffee in Germany, and it is also sold in the UK and in the US.I. This make the coffee industry fairly universal, according to Pablo Dubois, Head of the International Coffee Organisation (ICO), based in London.PART THREEQuestions 13-20Read the article below about stress management, and answer questions 13-20 on the opposite page.A Lesson In Stress ManagementDemands placed on us at work can often lead to considerable worry and discomfort. There are, however, ways of protecting ourselves from the stress we face at work. We interviewed Jane Collard, a consultant in stress management.1. In Jane Collard’s opinion, stress is becoming an increasingly common feature of the workplace. Stress is a highly individual reaction, which varies considerably from person to person, and it is difficult for some employees to avoid it. Indeed, stress is regarded by many as part of the organizational culture of our institutions: it comes with the job. Recent figures indicate that time taken off work because of stress has increased by 500 per cent since the 1950s. Undoubtedly, changes in working conditions have led to greater pressure at work at all levels. With reductions in staffing, workloads for individual employees have increased. In addition, many employees are left worrying about the security of their jobs.2. On the stress management courses that she runs, Jane Collard tries to make the trainees realise that stress in itself is not harmful. Everyone needs a certain level of stress to enable them to feel motivated and to perform effectively. A complete absence of stress can be as damaging as overstress, since it can make people lose interest in their work, and even lead to depression. The difficulties occur when the amount of stress rises above a level which is healthy for a particular individual. If this happens, the effects are very obvious and the trainees are taught to recognize the signs. Stress may be expressed physically, for example through headaches and tiredness, or through emotional problems such as depression. A person suffering from stress may also start to behave differently,（）and can be difficult to deal with.3. While it may not always be possible to prevent stress, there are a number of ways in which it can be controlled. The first thing that the trainees learn is how to manage their time effectively. This involves, first of all, setting realistic goals for both the short and long term. Once this framework has been established, tasks are then prioritised on a daily basis. The trainees are also reminded that when they are under pressure the less important items should be left, and they should never hesitate to delegate. Everyone is encouraged to look at ways of reducing ‘wasted time ’, for example by grouping similar tasks together or deali ng with items immedkiately.4. Jane feels that one of the most useful features of the course is that it enables trainees to deal with those demands or deadlines that they regard as unreasonable. They are encouraged to avoid being defensive, but at the same time they are advised not to be afraid of saying ‘no’. They are asked to give reasons only if necessary. The training helps them to foresee difficult situations or unwanted demands, and they learn how to prepare themselves mentally. Everyone is encouraged not to get stuck in negative thought patterns, where stress can feed a circular sense of helplessness. One solution they discuss is to think of a more encouraging alternative for each negative message. They learn, for example, to remind themselves that nothing terrible happens when a demand is refused or a deadline missed. Life goes on.Questions 13-16For questions 13-16, choose the best title for each numbered paragraph from the list below.For each numbered paragraph 1-4, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.A Higher stress levels among top managersB Coping with stress through a positive attitudeC Time lost at work through sicknessD Causes of increased stress in the work environmentE Explanations for missed deadlinesF stress reduction through better organisation（）G Typical problems associated with stress13 Paragraph 114 Paragraph 215 Paragraph 316 Paragraph 4Questions 17—20Using the information in the text, complete each sentence 17-20 with a phrase A-G from the list below.For each question 17-20, mark one letter (A-G) on your Answer Sheet.Do not use any letter more than once.17 Most people agree that the recent increase in stress is due to changes in ____________.18 The trainees are taught that the right level of stress at work is important for good.19 Trainees learn that one way of limiting stress is by deciding upon.20 One of the most important parts of the course is learning how to react toA levels of performanceB shorter deadlinesC employment practicesD higher levels of sicknessE unfair demandsF successful management structureG practical targets（）PART FOURQuestions 21-35·Read the text below about job prospects at the Provincial Bank.·Choose the correct word A, B, C, or, D on the opposite page to fill each gap.·For each question 21-35, mark one letter (A, B, C, or D) on your Answer Sheet.Employment Opportunities for Graduates with the Provincial BankThe Provincial Bank is one of the biggest (example) ____________ institutions in the U.K. With its 1,900 branches and 58,000 employees, it has (21) ____________ a household name. Almost 4,000 of these employees (22) ____________ managerial or executive positions. The bank has an outstanding (23) ____________ of profitability, which has been achieved by introducing innovations at the same time as maintaining leadership of the (24) ____________.The bank’s comprehensive training programme concentrates on (25) ____________ the most important skills that graduates need in order to (26) ____________ early management responsibility. Trainees take responsibility for their own continuous self-development through visiting other branches and departments, and by (27)____________ courses in management skills. They also receive training in order to increase their knowledge of the bank’s (28) ___________. The bank supports (29)____________ of staff who wish to take professional examinations, and its Graduate Training Scheme is (30)_____________ to the nationally recognized Diploma in Management.Obviously the quality of its mangers is of (31)____________ importance to the bank’s performance. It welcomes good graduates in any subject area, (32)____________ they can demonstrate the ability to influence events, and have the potential to (33)____________ both as leaders and as part of a team. Most graduate trainees join the Retail Banking division initially. Those starting on this programme will soon have the (34)____________ to work in other parts of the bank and can (35)____________ a varied and flexible working life.Example:A budgetaryB fiscalC financialD economic0 A B C D（）Example21 A opened B entered C turned D become22 A hold B do C keep D own23 A career B catalogue C record D experience24 A area B trade C record D market25 A making B reaching C developing D heightening26 A present B treat C deal D handle27 A observing B attending C involving D staying28 A services B goods C creations D abilities29 A colleague B members C people D persons30 A qualified B combined C fastened D linked31 A main B vital C necessary D superior32 A therefore B thus C provided D only33 A succeed B realize C gain D overcome34 A choice B chance C likelihood D probability35 A forecast B believe C suppose D expectPART FIVESection AQuestions 36-40Read the text below about a special kind of competition.In most of the lines 36-40 there is one extra word which does not fit. One or two lines, however, are correct.（）If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.Examples:0 The international Youth Skills Olympics is a vocational skills competition in0 C O R R E C T00 which the young people demonstrate their achievements in a range of areas.00 T H E36 The competition, which there is heldevery two years, is organized by the international37 Training Organisation. All U.K. competitors qualify for the team by getting through38 a tough national competition.Their backgrounds are vary from arts to sciences,39 and students to the self-employed. Since they do not know which skill area they40 will be tested in, they must to train for everything before the start of the competition.Section BQuestions 41-45Read the text below about market research.In each line 41-45 there is one wrong word.For each line 41-45,write the correct word in CAPITAL LETTERS on your Answer Sheet.Examples:0 Your business will only success if customers like your product0 S U C C E E D（）00 or service and are prepared to give you money in exchange about it00 F O RMarket Research41 Before you start a business, it is importance to undertake market research42 and to assess the results with great care: you need to finding out about your43 potential customers and the state of the market, included your competitors.44 The more detailed your market research are, the more profitable your business45 is likely to be. Carry out your study thorough, and repeat it to ensure your results are reliable.商务英语（初级）2010年剑桥初级商务英语写作训练(1)/exam/4969.html2010年剑桥初级商务英语写作训练(2)/exam/3126.html2010年剑桥初级商务英语写作训练(3)/exam/2932.html2010年剑桥初级商务英语阅读训练(1)/exam/4808.html2010年剑桥初级商务英语阅读训练(2)/exam/3153.html2010年剑桥初级商务英语阅读训练(3)/exam/3155.html2010年剑桥初级商务英语口语训练(1)/exam/3583.html2010年剑桥商务英语BEC（初级）预测试卷（1）/exam/1834.html 2010年剑桥商务英语BEC（初级）预测试卷（2）/exam/1835.html 2010年剑桥商务英语BEC（初级）预测试卷（3）/exam/1836.html 2010年剑桥商务英语BEC（初级）预测试卷（4）/exam/1838.html商务英语（中级）2010年剑桥中级商务英语口语特训(1)/exam/4590.html2010年剑桥中级商务英语口语特训(2)/exam/4589.html2010年剑桥中级商务英语口语特训(3)/exam/4588.html2010年剑桥中级商务英语口语特训(4)/exam/4587.html2010年剑桥中级商务英语阅读特训(1)/exam/4586.html2010年剑桥中级商务英语阅读特训(2)/exam/4585.html2010年剑桥中级商务英语阅读特训(3)/exam/4584.html2010年剑桥中级商务英语阅读特训(4)/exam/4583.html2010年剑桥中级商务英语写作特训(1)/exam/4058.html2010年剑桥中级商务英语写作特训(2)/exam/4059.html上学吧_知识分享与交易平台_分享创造财富！（）2010年剑桥中级商务英语写作特训(3)/exam/4060.html2010年剑桥中级商务英语写作特训(4)/exam/4062.html2010年剑桥商务英语BEC（中级）预测试卷1/exam/1841.html 2010年剑桥商务英语BEC（中级）预测试卷2/exam/1843.html 2010年剑桥商务英语BEC（中级）预测试卷3/exam/1844.html 2010年剑桥商务英语BEC（中级）预测试卷4/exam/1845.html 2010年剑桥商务英语BEC（中级）预测试卷5/exam/1846.html商务英语（高级）2010年剑桥高级商务英语写作训练(1)/exam/3170.html2010年剑桥高级商务英语写作训练(2)/exam/3171.html2010年剑桥高级商务英语写作训练(3)/exam/3297.html2009年11月剑桥BEC全真模拟试题(1)/exam/4943.html2009年11月剑桥BEC全真模拟试题(2)/exam/2937.html2010年剑桥高级商务英语写作训练(3)/exam/3297.html2010年剑桥高级商务英语阅读训练(1)/exam/3653.html2010年剑桥高级商务英语阅读训练(2)/exam/3957.html2010年剑桥商务英语BEC（高级）预测试卷（1）/exam/1851.html 2010年剑桥商务英语BEC（高级）预测试卷（2）/exam/1853.html 2010年剑桥商务英语BEC（高级）预测试卷（3）/exam/1854.html 2010年剑桥商务英语BEC（高级）预测试卷（4）/exam/1855.html 2010年剑桥商务英语BEC（高级）预测试卷（5）/exam/1857.html更多商务英语（BEC）考试试题：/exam/s36.html。
《商务英语阅读》1理论教学大纲(供四年制本科商务英语专业使用)
《商务英语阅读》1理论教学大纲（供四年制本科商务英语专业使用）I前言《商务英语阅读》是商务英语专业四年制本科专业必修主干课，贯穿两年四个学期。
掌握商务英语词汇以及在各种商务场合所使用的不通用语（行话）对商务工作人员是非常必要的。
因此，商务英语阅读课对商务英语专业的学生来说是非常重要的一门课。
学生可以通过该课的学习与练习来了解不同场合与领域的商务用语，提高英语沟通技能，使学生在未来的商务活动中能更自信，更流利，也更准确的使用英语辅助商务活动。
为了适应我院学生的实际水平，更好地提高教学质量，现制订商务英语专业商务英语阅读教学大纲如下：本大纲适用于四年制本科商务英语专业学生使用。
现将大纲使用中有关问题说明如下：一为了使教师和学生更好地掌握教材，大纲每一章节均由教学目的、教学要求和教学内容三部分组成。
教学目的注明教学目标，教学要求分掌握、熟悉和了解三个级别，教学内容与教学要求级别相对应，并统一标示(核心内容即知识点以下划实线，重点内容以下划虚线，一般内容不标示)便于学生重点学习。
二教师在保证大纲核心内容的前提下，可根据不同教学手段，讲授重点内容和介绍一般内容，有的内容可留给学生自学。
三总教学参考时数为144学时。
四教材：《商务英语阅读教程》（《BUSINESS ENGLISH: A READING COURSE》）,叶兴国，上海外语教育出版社，1版，2010年8月。
II正文Unit 1 Enterprise M anagers一Teaching objectivesTo know different cultures’ influence on world economy二Teaching requirements（一）To be familiar with professional words.（二）To master common ground of multinational companies.（三）To know new international style of management.三Teaching contents（一）To learn traits of global corporate culture.（二）To study professional words and phrases.（三）To do exercises: translate sentences into ChineseUnit 2 Imaginative Talents一Teaching objectivesTo know how the advanced technology influence executives’ learning ability. 二Teaching requirements（一）To be familiar with the development of technology（二）To master professional words and phrases.（三）To know text organization of text b.三Teaching contents（一）To learn technological terms: WIFI, Wikis.（二）To study professional words and phrases.（三）To do exercises: answer the questions about this text.Unit 3 LayoffEmployees一Teaching objectivesTo understand how an employer layoff employees with dignity二Teaching requirements（一）To be familiar with professional words.（二）To master the skills to express regret over layoffs.（三）To know the way to keep employees’ self-esteem when they are fired. 三Teaching contents（一）To analyze what should an employer say when layoff an employee.（二）To study professional words and phrases.（三）To do exercises: fill in the blank with one of these phrases.Unit 4 Answer Interviewer's Questions 一Teaching objectivesTo understand how companies like Microsoft Corporation design puzzle questions. 二Teaching requirements（一）To be familiar with professional words.（二）To master the brain-tingling questions of Microsoft（三）To know the brain-twisting job interview of Microsoft.三Teaching contents（一）To learn different questions`6.（二）To study professional words and phrases.（三）To do exercises:.choose the best answer to the questionsUnit 5 Financial Management一Teaching objectivesTo know the ways to keep more cash.二Teaching requirements（一）To be familiar with professional words.（二）To master tips of losing less and holding on to more.（三）To know insurance assurance三Teaching contents（一）To learn different financial institutes.（二）To study professional words and phrases.（三）To do exercises: translate the following into Chinese.Unit 6Get Better Ideas一Teaching objectivesTo know the way managers use to get ideas from people to make better decisions 二Teaching requirements（一）To be familiar with professional words.（二）To master Ben Kaufman’s accomplishment.（三）To know the .三Teaching contents（一）To learn Ben Kaufman’s ideas.（二）To study professional words and phrases.（三）To do exercises: choose the right meaning of the underlined word.Unit 8How to Live一Teaching objectivesTo learn the plan for your life二Teaching requirements（一）To be familiar with professional words.（二）To master the retirement plan.（三）To know the way to calculate your lifespan.三Teaching contents（一）To learn life expectancy at your age.（二）To study professional words and phrases.（三）To do exercises: choose the best answer to questions.Unit 10Attitude一Teaching objectivesTo learn Jerry’s attitude to life.二Teaching requirements（一）To be familiar with professional words.（二）To ma ster Jerry’s attitude toward choose.（三）To know why Jerry is allergic to bullets.三Teaching contents（一）To learn the way business man attract customers.（二）To study what is Jerry’s choice..（三）To do exercises: fill in the blank of the sentences.III教学组织与方法一实施机构：由外国语学院商务英语教研室执行。
10级国贸本商务英语写作复习大纲
对外经济贸易大学继续教育学院函授英语《商务英语写作》模拟题12010. 11班级学号姓名成绩I. Multiple choices. Choose one best answer from the four given statements to fit in each sentence. (20%)B1. Whenever the price, time of shipment, payment terms, etc. are agreed ______, a transaction is concluded.A. withB. onC. toD. thatA2. We are glad to receive your order of yesterday, ______ regret that we can not supply ______ the end of May.A. but, byB. and, byC. but, forD. and, forC3.The bigger your audience, complicated communication channel choice becomes.A. moreB. it is moreC. the moreD. the mostA4. We confirm that we agree ______ your suggestions made in our last letter.A. toB. onC. withD. thatD5. The company in question does steady export business, satisfactory results in overseas markets.A. showB. to showC. showedD. showingA6. _____ these advantages we do not think there is any difficulty in pushing sale. A. With B. Together withC. WithoutD. AsD7. He always adopts in face of difficulties.A. a never saying die attitudeB. an attitude to say never dieC. an attitude of saying never dieD. an attitude of never saying dieC8. The market report indicates there is ______ market in South America for about 40 tons a year.A. bigB. noC. aD. theB9. The brochure covers a wide range of products we ______.A. deal withB. deal inC. hand inD. hand overA10. The goods have been dispatched and the shipping documents ______ the consignment are with us.A. forB. ofC. withD. toD11. Neither Mr. Babcock nor other clerical workers an additional reward.A. is givenB. was givenC. givesD. were givenC12. The goods are urgently needed. We, ______, hope you will deliver them immediately.A. in the caseB. soC. thereforeD. forD13. If you are interested, we will send you a sample lot ______ charge.A. withinB. forC. withD. free ofA14. This kind of cloth is durable, cheap and .A. easy to washB. ease of washingC. washing easilyD. ease to washC15. Thanks to the ______ work of our sales department, your last consignment has been all sold out.A. acceptableB. reasonableC. outstandingD. tolerableB16. ______ our general agent, you would also have to look after the advertising.A. To beB. AsC. BeingD. ForD17. Our market survey informs us that you are achieving great success ______ our chemical products.A. onB. toC. atD. withB18. We are pleased to tell you that the goodsin your order have been sent to you today.A. includingB. includedC. includesD. includeA19. WE are urgent need the goods, so would you please effect shipment of our ordered goods immediately.A. in…ofB. in…forC. at… forD. for…ofD20. We should be glad you would consider our application to further our study in your university.A. andB. whetherC. thoughD. ifII. Complete the following two letters with the words given. (10%)ship usual urgent reference interestenclose separate opened further delightedLetter 1We are 21 to inform you that your sports supplies have found a steady market here. Please 22 us the goods according to the requirements.As 23 , the payment for the above goods is going to be made by an irrevocable L/C 24 in your favor ten days after your acceptance of the order. Since our customers are in 25 need of the goods, please ship them by the first available vessel no later than July 30. for any delay in shipment, we will have the right to cancel the order.Letter 2With 26 to your inquiry of March 10 for our Rainbow Raincoat, we are pleased to 27 our latest catalogue and price list. Also, under 28 cover, we are sending you some samples in which you expressed an interest.Should you have 29 questions, please do not hesitate to write or call. We are always at your.We thank you again for your 30 in our products and look forward to your further orders.答案：21. delighted 22. ship 23. usual 24.opened 25. urgent26. reference 27. enclose 28. separate 29. further 30. interestIII. Blank filling. Supply the missing Prepositions(介词) in the blanks to make the letter complete.（1）We write to thank you 31 your quotation 32 July 8 and the samples of handbags you sent us.33 examining the samples, we feel quite satisfied 34 the quality of your goods and the way 35 which you handled our inquiry. It would be beneficial 36 both sides if a long-term business relationship could be established.However, our market research indicates that the prices you quoted appear to be37 the high side. Some of our clients worried that accepting such an offer would leave them 38 a small margin of profit on their sales.To keep the business running, we suggest you lower your prices 39 2%, which will help us to introduce your products into our market.Please inform us 40 your decision as soon as possible.答案：31. for 32. of 33. after 34. with 35. in36. for 37. on 38. with 39. by 40. of（2）This is just a short note to let you know that your order 31 April 2832 Legend II has been received and is being filled according 33 your usual instructions.Your purchases, which have been made so regularly 34 the past year, are always appreciated. Of course, we have not written 35 you an individual letter36 each of the orders, but we want you to know that we will always make every effort to supply you 37 quality merchandise 38 the most favorable terms and conditions.If you have any special needs that we can fill, please give us an opportunity to assist you. We appreciate your confidence 39 us and shall work even harder to offer you the most satisfactory service.May your success be continued and look forward 40 closer cooperation between us.答案：31. of 32. for 33. to 34. during 35. to36. for 37. with 38. at 39. in 40. toIV. Translate the following two letters. (30%)41.Dear Sir or MadamWe have noticed your advertisement in the April 15 Issue of Fashion Journal. We would appreciate it if you could send us a pamphlet as well as the catalogue and the price-list of your silk garments.We are a large chain of retailers and are looking for a manufacturer who can supply us with a wide range of silk garment for the local market.We hope you can allow us a large discount, since we are a big potential buyer.We are looking forward to hearing from you soon.Yours sincerely,Macy答案：尊敬的先生/女士：我们看到你们登载在4月15日时尚杂志上的广告。
《2020年商务英语阅读》专插本考试大纲
2020年华南农业大学珠江学院本科插班生招生考试《商务英语阅读》考试大纲一、考试性质普通高等学校本科插班生（又称专插本）招生考试是由专科毕业生参加的选拔性考试。
高等学校根据考生的成绩，按照已确定的招生计划，德、智、体全面衡量，择优录取。
因此，本科插班生考试应有较高信度、效度、必要的区分度和适当的难度。
二、主要参考书《商务英语阅读》，叶兴国、2017-03-01上海外语教育出版社、ISBN：978-7-5446-4515-7三、考试内容Unit 1 Effective CommunicationPart I Pre-reading QuestionsPart II Extensive ReadingText A V oice of CourageText B Tell Stories to Strengthen Organizational BondsPart HI Reading SkillsPart IV Supplementary Reading：How to Make the Multicultural Work Force WorkPart V Test YourselfUnit 2 Soaring ChinaPart I Pre-reading QuestionsPart II Extensive ReadingText A Clicks to BrickText B Still Made in ChinaPart III Reading SkillsPart IV Supplementary Reading：Divergence Seen in Chinese Companies' DevelopmentPart V Test YourselfUnit 3 Gender DiscrepancyPart I Pre-reading QuestionsPart II Extensive．ReadingText A Home Truths about Working FamiliesText B The Weaker SexPart III Reading SkillsPart IV Supplementary Reading：Humor MePart V Test YourselfUnit 4 Staff ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A Handle Your Men in the OfficeText B Seven Useful Lessons You Can Learn from a Bad BossPart III Reading SkillsPart IV Supplementary Reading：The New International Style of Management Part V Test YourselfUnit 5 Consumer BehaviorPart I Pre-reading QuestionsPart II Extensive ReadingText A The Rich Can Learn from the Poor about How to Be FrugalText B Here's How to Crack the Code on Your Customers' BehaviorPart III Reading SkillsPart IV Supplementary Reading：How Consumers Rewrote the Old Recessionary RulesPart V Test YourselfUnit 6 Marriage IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A Three Views of MarriageText B Married，with MoneyPart III Reading SkillsPart IV Supplementary Reading：Yours，Mine & MinePart V Test YourselfUnit 7 Corporate Social ResponsibilityPart I Pre-reading QuestionsPart II Extensive ReadingText A What Businesses Owe the World：Then and NowText B Don't Put People Before ProfitsPart III Reading SkillsPart IV Supplementary Reading：Social Saints，Fiscal Fiends Part V Test YourselfUnit 8 Career SuccessPart I Pre-reading QuestionsPart II Extensive ReadingText A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New YouPart III Reading SkillsPart IV Supplementary Reading：Why Can't You Find a Job？Part V Test YourselfUnit 9 Positive AttitudesPart I Pre-reading QuestionsPart II Extensive ReadingText A Be Happy 'Cause I Choose HappinessText B If You Fire People，Don't Be a Jerk about ItPart III Reading SkillsPart IV Supplementary Reading：Positive ThinkersPart V Test YourselfUnit 10 Out-of-the-box ThinkingPart I Pre-reading QuestionsPart II Extensive ReadingText A How Fast Can You Learn？Text B Student TeachersPart III Reading SkillsPart IV Supplementary Reading：Got ideas？Part V Test YourselfUnit 11 Time ManagementPart I Pre-reading QuestionsPart II Extensive ReadingText A 20 Ways to Save 20 MinutesText B How Much Time Should CEOs Devote to Customers？Part III Reading SkillsPart IV Supplementary Reading：Time Management in the Age of Social Media Part V Test YourselfUnit 12 Green BusinessPart I Pre-reading QuestionsPart II Extensive ReadingText A Succeeding as a "Green" BusinessText B The Wellness BoomPart III Reading SkillsPart IV Supplementary Reading：Recycle，Reuse，Reprofit：Startups Try to Make Money Selling Your StuffPart V Test YourselfUnit 13 Honesty IssuesPart I Pre-reading QuestionsPart II Extensive ReadingText A In Search of HonestyText B 5 Ways to Spot a LiarPart III Reading SkillsPart IV Supplementary Reading：Slasher AttackPart V Test YourselfUnit 14 Ways of InvestmentPart I Pre-reading QuestionsPart II Extensive ReadingText A Ways to Keep More CashText B When Stocks Tank，Some Investors Stampedeto AlpacasPart III Reading SkillsPart IV Supplementary Reading：Get the Right Coverage Part V Test YourselfUnit 15 Retirement PlanningPart I Pre-reading QuestionsPart II Extensive ReadingText A How Long Will You Live？Text B Plan Ahead to Beat Retirement BluesPart III Reading SkillsPart IV Supplementary Reading：Over 60 and OverlookedPart V Test YourselfUnit 16 Era of Big DataPart I Pre-reading QuestionsPart II Extensive ReadingText A The Second Age of ReasonText B Mass Individualism Makes Life Tough forConsumer Product GiantsPart III Reading SkillsPart IV Supplementary Reading：Computer Chips and DipPart V Test Yourself四、考核形式（一）考核方法考核类型：闭卷考核方式：笔试考核时间：120分钟（二）成绩评定实行百分制，满分：100分。
商务导论课程考试大纲
5. 本课程试卷采用的题型有：单项选择题、判断对错题、术语填空题、简 答题、翻译题。
五、课程能力考核目标
本课程的六项考核目标为： 1. 识记：指对具体知识和抽象知识的辨认，表现为回忆、识别、列表、定
要求
考核标准 内容
影响企业的经济因素 自由市场的运行机制 自由市场经济和计划经济 经济学基础的概念谱系图
美国经济体制 货币政策和财政政策如何影响经济
考核标准 内容
组织边界和多组织环境 经济环境对企业的重要性以及识别评估经济体系
绩效的影响因素 技术环境、政治法律环境和社会文化环境
商务环境的概念谱系图 商务环境所面临的计划与挑战
2
《商务导论》课程考试大纲
一、考试对象
商务英语专业 2014 级二年级学生
二、考试目的
本课程考试要求是依据《商务英语专业人才培养方案》和《商务导论教学大 纲》制定。《商务导论》课程考试旨在考察学生学习能力、批判性思维和人际管 理能力等学生综合素质，同时还考察学生体裁能力、跨文化交际能力、专业知识 体系和商务情景组织策略能力等专业话语实践能力。考试成绩可作为学生课程学 习评价的依据。同时，通过该考试采集相关信息，反馈教学，持续提高专业教学 质量并不断完善《培养方案》。
总计
120
20 个有关商务概 念和理论的描述。 商务体裁，如商务 计划、营销计划、 新 闻 发 布 稿 和 报 40% 告等或学术体裁， 如案例和教科书 等。 10 个有关商务环 境和商务活动的 描述。商务体裁， 10% 如商务计划、营销 计划等。
10 个有关市场经 济运行机制的描 述。商务体裁，如 10% 商务计划、营销计 划、报告等。
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浙江广播电视大学
英语专业
《商务英语阅读》考试大纲
一、期末考试要求
“商务英语阅读”是英语专业专科商务方向的选修课程。
本课程的教学目的是培养学生掌握阅读和理解商务英语文章的基本技能，获取商务信息的基本能力，为进一步学习后续的商务英语课程，毕业后成为适应社会需要的应用型涉外商务工作者打下坚实的基础。
通过学习有关的商务活动的实用语言材料，学生应熟悉主要的商务英语文章类型，提高阅读商务文章的能力。
通过学习，学生应进一步提高基本的听、说、读、写、译的能力。
二、组卷原则
课程终结考试在学期末进行，由省电大统一命题。
根据教材所涵盖的有关知识内容、交际功能以及与教材难度相当的书面语言材料命题，涉及教材内容不少于50%。
“商务英语阅读”期末考试命题范围以教材《商务英语阅读》（中央广播电视大学出版社）Lesson One---Lesson Sixteen为基本依据。
三、试题类型
下面就各个部分的试题做一简要说明。
第一部分选择题
Part I Multiple choice ( 20 points)
Complete the sentences by choosing from the words below each sentence
这部分共有10 个小题，每题2分，共20分。
重点复习Lesson One---Lesson Sixteen课后练习中的选择题以及阶段练习一、二（Review Test I & II）中的选择题。
第二部分配对题
Part II Match
Section A (10 points)
Choose the correct word or words from the box to complete the passage:
这部分为一段文章，文章中有5 个空格，每个空格2分，共10分。
重点复习Lesson One---Lesson Sixteen课后练习中类似的题型(II. Match)。
Section B (10 points)
Choose the correct word or words from the box to complete the following sentences: 这部分共5句，每句均有一个空格，每个空格2分，共10分。
重点复习阶段练习一、二（Review Test I & II）中类似的题型。
第三部分阅读理解
Part III Reading comprehension ( 30 points)
本部分共两篇阅读文章，每篇阅读文章后均有5个小题，每小题3分，共30分。
第四部分段落英译中
Part IV Translation ( 30 points)
Translate the following passages into Chinese:
本部分共3篇短文，要求翻译成中文。
每篇短文10分，本题共30分。
重点复习Lesson One--- Sixteen课后练习中最后一题----Translation。
四、考核形式
课程终结考核形式为闭卷，笔答。
“商务英语阅读”课程的考核由形成性考核和课程终结考试两部分组成。
浙江广播电视大学外国语学院。