牛津高中英语模块四unit1-projectPPT课件
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译林牛津版高中英语必修四Unit1Project (共23张PPT)
campaign more attractive
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
What public welfare problem can the picture tell us about?
sick dead pigs in Liuyang River
Group Work: Design an ad campaign about food safety
4. What is the ad campaign aimed to do? To discourage young people from smoking.
5. What is the slogan for this campaign? Smoking kills!
1. Read the two articles again for detailed information.
Before we design our ad campaign, let’s enjoy some ads about food safety!
Let’s present our design!
Homework
Finish your design of the ad campaign on food safety
Q2: What media can we use in an ad campaign?
We can use different kinds of media, including newspapers, magazines, televisions, billboards, mailing, etc.
Para 1 Para 2
Para 3 Para 4
A.what the ad campaign says B.how to reach theபைடு நூலகம்target audience
高一英语下学期 牛津译林版必修四 unit 1 Project课件
D．being determined
解析：句意：他开始工作，甚至比以前更努力了，因为他下 定决心要比以前更加强大。be determined to do sth.“决心做 某事”，本题中用过去分词作状语，表示原因。 答案：C
Fill in the blanks ⑤From the determined expression on his face, we knew that he was determined to take up the job, which needed great patience and determination . (determine) ⑥I have determined on/upon _w__o_rk_i_n_g__ (work) as a volunteer teacher in the countryside after graduation. ⑦I'm determined to go (go) all out to live up to my parents' expectations.
2.urge v.催促；力劝；竭力主张；驱赶；鞭策 n.强烈的欲望，冲动
〖教材原句〗
If we can convince young people not to start, they might then urge their parents and other people to give up smoking, too. 如果我们能说服年轻人不要开始（吸烟）,那么他们有可能力 劝他们的父母和其他人也戒烟。
in order to get them to react in a certain way.
Step Three
*use different ways to get your message _a_c_r_o_ss *decide what _a_p_p_r_o_a_c_h__ you want to use to _re_a_c_h_
牛津高中英语模块四Unit-1Welcome-to-the-unit-课件(共23张PPT)
highlight? 2. Do you think this advertisement
helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful?
3. Would you like to fly with Oxlin Airlines? Why or why not?
Look at the second advertisement in your book and think about these questions: 1. What problem is the poster trying to
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners. • What can you see in the picture? • What can you read on it? • What does each advertisement try
Welcome to the unit
ห้องสมุดไป่ตู้
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful?
3. Would you like to fly with Oxlin Airlines? Why or why not?
Look at the second advertisement in your book and think about these questions: 1. What problem is the poster trying to
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners. • What can you see in the picture? • What can you read on it? • What does each advertisement try
Welcome to the unit
ห้องสมุดไป่ตู้
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
牛津英语模块四公开课unit1-Project
6. Many politicians are _________ concerned (关心)
with the good of the people.
Translate the following sentences into English.
1. 我不知道怎样传达你的信息。(get ... across)
fancy packages
famous people
eye-catching advertisement fancy packages attractive slogan and logos famous people …
Ad Campaigns
1. Read the article on P18 to know some basic knowledge about ad campaigns. 2. Answer the following three questions.
in mind)
This house is exactly what we have in mind.
4. 我不喜欢你对待你母亲的方式。(the way)
I don’t like the way (that / in which) you
treat your mother.
5. 我们参与完成了这项任务。(be concerned
determine/decide aim/goal
Sample: Anti-smoking ad campaign To aim at 2._____young people from smoking, because smoking costs great much money and causes 3._______ to the welfare of the people damage
with the good of the people.
Translate the following sentences into English.
1. 我不知道怎样传达你的信息。(get ... across)
fancy packages
famous people
eye-catching advertisement fancy packages attractive slogan and logos famous people …
Ad Campaigns
1. Read the article on P18 to know some basic knowledge about ad campaigns. 2. Answer the following three questions.
in mind)
This house is exactly what we have in mind.
4. 我不喜欢你对待你母亲的方式。(the way)
I don’t like the way (that / in which) you
treat your mother.
5. 我们参与完成了这项任务。(be concerned
determine/decide aim/goal
Sample: Anti-smoking ad campaign To aim at 2._____young people from smoking, because smoking costs great much money and causes 3._______ to the welfare of the people damage
牛津版高中英语Module 4 Unit1 Welcome to the unit课件(共24张PPT)
Types of advertisements
Commercial advertisements To promote a product or service Public service advertisements (PSAS) To educate people about health, safety or any other issue which affects public welfare(个人或群体的幸福)
What are advantages and disadvantages of advertisements?
高一（下）
Unit 1 Advertising
Welcome to the unit
Enjoy some beautiful ads
Enjoy some beautiful ads
Enjoy some beautiful ads
Enjoy some beautiful ads
Obey your thirst．
Poster 2
This poster strikes us a lot. It is trying to show us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on.
雀巢咖啡 The taste is great. 味道好极了。 麦当劳 I‟M LOVIN‟IT. 我就喜欢！ 三星电子 feel the new space. 感受新境界。 百事可乐 the choice of a new generation. 新一代的选择。
牛津高中英语模块四-Unit-1-Project课件
4. What is important when you are planning an ad campaign? It is important to try to appeal to the way the audience will react.
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
e.g. The report urged that all children be taught to swim. 这份报告呼吁给所有的儿童教授游泳。
The situation is dangerous, but the UN is urging caution. 局势岌岌可危，但联合国力主谨慎行事。
across) I don’t know how to get your message across. 2. 该是你们去上学的时间了。(It’s time) It’s time for you to go to school. / It’s (high) time (that) you went to school.
across while using as few words as possible. 约翰用最简短的语言将自 己的观点表达清楚。
5. If we can convince young people not to start, they might them urge their parents and other people to give up smoking, too. urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动
Read the second article on page 19 and answer the following questions: 1. What is the subject of this ad campaign?
e.g. The report urged that all children be taught to swim. 这份报告呼吁给所有的儿童教授游泳。
The situation is dangerous, but the UN is urging caution. 局势岌岌可危，但联合国力主谨慎行事。
across) I don’t know how to get your message across. 2. 该是你们去上学的时间了。(It’s time) It’s time for you to go to school. / It’s (high) time (that) you went to school.
across while using as few words as possible. 约翰用最简短的语言将自 己的观点表达清楚。
5. If we can convince young people not to start, they might them urge their parents and other people to give up smoking, too. urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动
牛津译林版英语高一模块4U1Project30PPT
reach a certain audience
2 Skimming
2. What media can you employ in an ad campaign?
Posters, newspapers, magazines, radio and television, etc.
3. What questions should we first consider?
6 Group work
Develop an ad campaign about a public/ students’ welfare problem
*Planning
(1) Work in small groups. (2) Discuss the first two questions and choose
Para 4 The slogan and logo
5 Multiple choice
1.What is NOT the reason for anti-smoking? A. Every year millions of people around the world die
due to smoking. B. Every pack of cigarettes contains poisonous chemicals
2.Who’s the target audience and why?
A. the old; stay away from cigarettes
B. junior students; ban them from smoking
C. high-school teenagers; discourage them from smoking
2 Skimming
2. What media can you employ in an ad campaign?
Posters, newspapers, magazines, radio and television, etc.
3. What questions should we first consider?
6 Group work
Develop an ad campaign about a public/ students’ welfare problem
*Planning
(1) Work in small groups. (2) Discuss the first two questions and choose
Para 4 The slogan and logo
5 Multiple choice
1.What is NOT the reason for anti-smoking? A. Every year millions of people around the world die
due to smoking. B. Every pack of cigarettes contains poisonous chemicals
2.Who’s the target audience and why?
A. the old; stay away from cigarettes
B. junior students; ban them from smoking
C. high-school teenagers; discourage them from smoking
牛津高中英语模块四Unit1Welcometotheunit课件
第四页，共24页。
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
helps to make people aware of environmental problems?
第十六页，共24页。
第十七页，共24页。
1. After reading the poster, do you think 2. drugs are harmful? 2. If someone takes drugs, what would
• What kind of ads do you like best? And why?
• Where can you find advertisements?
第十一页，共24页。
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners.
advertisement is targeting? Why?
2. Do you think this advertisement will successfully persuade people to buy
this shampoo? Why?
第二十页，共24页。
Table Filling To Sell a Product To Make People think
Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
helps to make people aware of environmental problems?
第十六页，共24页。
第十七页，共24页。
1. After reading the poster, do you think 2. drugs are harmful? 2. If someone takes drugs, what would
• What kind of ads do you like best? And why?
• Where can you find advertisements?
第十一页，共24页。
Read the instructions and focus on the four posters. Discuss the content of each poster with your partners.
advertisement is targeting? Why?
2. Do you think this advertisement will successfully persuade people to buy
this shampoo? Why?
第二十页，共24页。
Table Filling To Sell a Product To Make People think
高中英语牛津译林版必修四 unit1 Project 课件(共28张PPT)
M4 Unit 1 Project
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
Developing an ad campaign
Step one: Lead in
Two main types of advertisements ?
commercial ads
Public service advertisements (PSAs)
promote a product or service
How do you build for understanding
How do you build an ad campaign?
Ⅰ Questions
How do you start a successful ad campaign?
Step Two *gatherin_f_o_r_m__a_ti_o_nfrom your research;
*It is important to always try toap_p_e_a_l_ to the way
the audience willr_e_a_c_t_.
Step Three
*use different me_d_i_a_ to get your messageac_r_o_s_s_ *decide what a_p_p__ro_a_c_h_ you want to use tore_a_c_h__ your
Have you ever thought of starting an ad campaign about social concerns?
What is an ad campaign ?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.
牛津译林版英语 高一module4 unit1 project 语言点 30张ppt
是时候做...
• it is time to do sth
收集信息
• gather the information
关心
• care about
关心，担心，涉及 • be concerned with
把某人的信息理解清楚 get sb's message across
主要依靠
• depend mainly on
determine v. 确定，决定 determined adj.有决心的，意志坚定的 determination n. 决心
determine to do = be determined to do = make up one’s mind to do 决心做某事 determine that = be determined that …
It is time (for sb )to do ... 是该做…的时候了 It is time that sb. did sth. It is time that sb. should do sth. Should不能省
6. It is important to always try to appeal to
答案。
It didn’t take the children long to figure out the correct answer.
4. In order to determine your audience, you will need to do a little research and analysis in advance.
single adj. 单个的，单一的，单身的 plan v./n. 计划，平面图/设计，计划
various adj. variety n. certain adj. 确定的，必然的，一定的, 某个 certainly adv. 无疑，确定，当然 The manager __pl_a_n_n_e_d_(plan) an ad yesterday, and
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them.
Decide what you
•Try to 8 _a_p_p_e__a_l _to___
Major questions want your audience to the audience to get them
6____________for know.
react.
you to consider.
2.What is the main aim of their anti-smoking ad campaign? To discourage young people from smoking.
3. On which day will the campaign be started ?
On 31 May, World No Tobacco Day. 4. What is the slogan of the campaign?
to reach your -audience ads.
6
பைடு நூலகம்
1. Why does smoking result in million of people’s death every year?
Because it can result in lung cancer and heart disease.
7. 关心，在意(L22)
care about…
8. 对…关注/感兴趣的(L22) be concerned with/about…
9. 把…表达清楚(L26)
get sth across
10.取决于，依赖于(L28) d-epend on…
9
Difficult sentences
• 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience .
4.__M__e__d_ia_______
for an ad campaign
P5_os_rt_aer_d,_ino_e_wa_ns_pda_pt_ee_rl,_em_vi_asg_iao_znines,
D_t_ea_cr_igd_ee_t_y_oau_u_rd_7i_ence
•Explore what they think. •Create the right message for
2. What must you keep in mind when you start a successful ad campaign?
A clear aim and an audience
3.What media can you use in an ad campaign?
Poster, newspaper, magazines, radio and television.
•Gather information from
your research by 9
askin__g_y_o_u_r_s_e_l_f _q_u_e_s_t_io_n_s
Decide the 10
•Depend on your audience.
_ap__p_ro_a_c_h_e_s_ to use •Depend on the kinds of
1. 记住…(L4)
have…in mind
2. 弄清楚，弄懂(L4)
figure out
3. 让某人做某事(L5)
get sb to do sth
4. 为了做某事(L10)
in order to do
5. 提前(L11)
in advance
6. 吸引，引起兴趣(L18) appeal to sb/sth
2. What media can you use in an ad campaign?
3. What must you keep in mind when you start a successful ad campaign?
4. Why do you need to do research on your audience?
Project
Developing an ad campaign
-
1
Advertisements are an important part in our daily life.
-
2
Fast reading:
Answer the following questions.
1. What is an ad campaign?
4. Why do you need to do research on your
audience?
Because the right message needs to be created for the
right person.
-
4
Careful reading:
Read the passage again and fill in the numbered blanks.
5. What are the major questions you must first
consider?
-
3
1. What is an ad campaign?
A planned program of ads using various kinds ads to reach a certain audience.
Smoking kills 5.Why do they choose the picture on P19 as their logo?
Because many people don’t know the damage smoking
does to their health.
-
7
-
8
Useful phrases in passage 1
-
5
1 ___H_o__w__t_o_b__u_i_ld___ an ad campaign
A planned program of ads using 3.________ads
2 __D__e_f_in__ition to reach a certain audience. various kinds of