会展英语
《会展英语》课件
Exhibition English will incrementally draw from multiple disciplines, including art, history, culture, science, and technology, to present complex ideas and stories in a comprehensive and coherent man
Be Prepared - Have all materials ready before the exhibition starts
Time Conscientiousness - Some cultures value functionality, while others are more flexible about time
Discussing and agreeing on the layout design with international clients using English
会展商务英语词汇
在会展商务中，使用英语进行交流是非常普遍的。
以下是一些会展商务常用的英语词汇：1. Exhibition/Expo/Trade Show：展览会2. Booth/Stand：展位3. Organizer：主办方4. Exhibitor：参展商5. Visitor/Attendee/Guest：参观者/观众6. Registration Desk：注册处7. Badge：胸卡8. Brochure/Pamphlet：宣传册/小册子9. Catalog/Catalogue：展会目录10. Business Card：名片11. Networking：社交/交流12. Presentation/Seminar：演讲/研讨会13. Product Launch：产品发布14. Negotiation：洽谈15. Deal/Contract：交易/合同16. Marketing：市场营销17. Branding：品牌推广18. Sponsorship：赞助19. Exhibition Hall：展览馆20. Booth Design/Decoration：展位设计/装饰21. Set-up/Dismantle：搭建/拆除22. Venue：场地23. Schedule/Agenda：日程安排24. Press Conference：新闻发布会25. Media Coverage：媒体报道26. Promotion：促销活动27. Lead Generation：潜在客户获取28. Follow-up：跟进29. Collaboration：合作30. Business Development：业务拓展这些词汇涵盖了会展商务的多个方面，从展览会的组织与参与到商务洽谈和营销推广等。
熟悉这些常用词汇将有助于在国际交流或参与国际会展活动时更加流利地进行沟通。
Unit4 Convention(会议)《会展英语》
7. Well, personally, I am keen on Sichuan food. 呃，我个人喜欢四川菜。
8. Sichuan food is yummy, but a little hot. 四川菜很美味，但有点辣。
More Useful Sentences for Speaking:
人包括……
4. … I will check it. 我要核实一下。 5. extra charge 额外的费用 6. … range from … to … 范围从……到…… 7. a dining room that can accommodate 60 people
一个可以容纳60人的餐厅 8. be capable of 可以……的，有能力的
Section One: Lead in
When planning and preparing an international convention, these items are always necessary: ➢ get a clear understanding of the purpose of the meeting ➢ set the meeting budget ➢ select your date and location ➢ set up a project timeline with specific tasks
6. We need a big meeting hall and a dining room that can accommodate 60 people. 我们需要一个大的会议厅和一个可以容纳60人的餐厅。
7. We also need a toastmaster capable of speaking English and Chinese. 我们需要一个能讲中英文的会议主持人。
如何学好会展英语
如何学好会展英语会展英语是专门用于展览、展销及贸易活动等领域的英语词汇和语言表达方式。
随着国际贸易和全球化的发展，越来越多的人开始学习会展英语，以提升自己在会展领域的竞争力。
那么，如何学好会展英语呢？本文将从听、说、读、写四个方面给大家介绍一些学习会展英语的方法和技巧。
一、听1. 多听英文会展资讯节目学好会展英语的第一步就是要多听英文会展资讯节目，可以通过收听英语广播、看英语电视节目等方式来提高自己的听力水平。
此外，也可以通过听外教授课、参加英语角等活动来增加对英语的接触机会。
2. 注意练习听力当你听英语节目时，不要只是单纯地听，而是要将听力练习作为一个习惯。
可以尝试通过听录音、听对话、听讲座等方式来提高自己的听力水平，不断训练自己对英语的听辨能力。
3. 注重语速和发音在学习会展英语时，要特别注意语速和发音，因为在会展现场，口语表达的流利程度和语音的准确性会直接影响到你与外国同事或客户之间的沟通质量。
二、说1. 练习口语表达学好会展英语，口语表达是非常重要的一环。
在学习口语时，可以通过模仿外教的发音和语调，正确使用单词和短语，逐渐提高自己的口语表达能力。
2. 多练习应对各种场景的口语在会展现场，你可能需要与客户进行谈判、参与会议、展示产品等，因此要多练习各种场景下的口语表达。
可以通过角色扮演、模拟对话等方式来提高自己在会展场景下的口语应对能力。
3. 注意练习听说能力听说能力是口语表达的基础，可以通过听力练习、口语练习等方式来提高听说能力，使自己的口语表达更加流利和地道。
三、读1. 阅读会展资讯要学好会展英语，读是很重要的一环。
可以通过阅读会展杂志、报纸等方式来了解会展领域的最新信息和趋势，积累丰富的行业词汇。
2. 多阅读英文文献在学习会展英语时，还可以通过阅读英文文献、英文书籍等方式来提高自己的阅读能力，扩大自己的词汇量。
3. 注重语法和句型的学习在阅读英文文献时，要注意语法和句型的学习。
可以通过分析句子的结构和语法规则，来提高自己的阅读理解能力，使自己更好地理解和运用会展英语。
会展英语复习重点
《会展英语》复习内容一、专有名词翻译（ 10 题，每题 2 分，共 20 分）1、市场份额： market share2、可行性研究： feasibility study3、行业协会和学会： trade associations and societies4、展览会组织结构： show organization structure5、时间段： time slot6、市场调查： market survey7、行业类贸易展览会： trade show ；消费类展览会： consumer show8、参展费用： participation fee9、专业观众：professional visitor（audience）；普通观众：public visitor10、促销活动、招展工作： sales promotion11、招展书： exhibition brochure12、参展商和观众数据库： exhibitor and visitor databank13 、展会标识： exhibition logo14、标准展台： standard booth ；光地展位： raw space15、会刊： show catalogue16、同期活动： concurrent events17、展品范围： exhibit profile ；exhibit scope18、参展申请表： exhibitor application form19、优惠条件： preferential conditions20、目标群体： targeted group21、综合性展览： comprehensive fairs ；专业展览会： specialized exhibition22、主题发言： keynote speech23、提前申请折扣： early-bird discount24、老展商： frequent exhibitor25、展会最新动态： show updates26、招展资料： promotional material27、参展合同： participation contract28、展台平面图： floor plan29、展商手册： Exhibitor Manual30、主场搭建商： official contractor31、指定展运商： official freight forwarder32、展品清单： List of Exhibits （LOE）33、注册表格： registration form34、现场登记处： on-site registration counter35、展馆布局： layout of the exhibits areas36、重点展商： key account exhibitor37、毛面积：gro s s area ；净面积：net area38、新闻发布会： press conference39、展后服务： post show service40、支持媒体： supporting media41、国内外参展比例： proportion of domestic and international participation42、参展目的： objectives of participation43、会务费： registration fees44、龙头企业： industrial player45、会议议程： conference program46、第一（二、三）轮会议通知： the first announcement47、专业会议组织者： PCO professional conference organizer48、功能厅： function hall49、网上注册： online registration50、会议纪念品： conference memento51、分组会议： breakout sessions52、团体价： group rates ；门市价： rack rates53、会议资料汇编： conference proceedings54、展后报告： after-show reports/ post-show reports二、阅读理解（ 15 题，每题 2 分，共 30 分）三、句子翻译（ 10 题，每题 2 分，共 20 分）1、I'd like to propose a new theme about a perfume show. （16）我想提出一个新题目是有关香水方面展示的提议。
会展的英语作文
会展的英语作文Title: Exhibition (会展)。
Exhibitions are events where businesses and organizations showcase their products, services, and ideas to potential customers, partners, and the public. They are an important platform for companies to promote their brand, network with industry professionals, and gain valuable market insights.One of the key benefits of participating in an exhibition is the opportunity to showcase products and services to a large and diverse audience. Exhibitors can set up booths or displays to attract visitors and demonstrate their offerings. This allows them to engage directly with potential customers and generate leads for future sales. Additionally, exhibitions provide a platform for companies to launch new products, conduct live demonstrations, and gather feedback from attendees.Furthermore, exhibitions offer a unique opportunity for businesses to network with industry professionals and build strategic partnerships. Many exhibitions feature networking events, seminars, and workshops where participants can connect with potential collaborators, suppliers, and distributors. These interactions can lead to valuable business opportunities, such as joint ventures,distribution agreements, and strategic alliances.In addition to promoting products and networking, exhibitions also provide businesses with valuable market insights. By observing competitor offerings, industry trends, and customer preferences, exhibitors can gain a better understanding of the market landscape and identify potential opportunities and threats. This information can be used to refine marketing strategies, improve product offerings, and make informed business decisions.For visitors, exhibitions offer a unique opportunity to discover new products, learn about industry trends, and connect with industry experts. Many exhibitions feature educational sessions, product demonstrations, and expertpanels that provide valuable insights and knowledge. Visitors can also take advantage of the opportunity to compare different products and services, ask questions, and make informed purchasing decisions.In conclusion, exhibitions play a crucial role in the business world by providing a platform for companies to showcase their offerings, connect with industry professionals, and gain market insights. Whether you are an exhibitor looking to promote your brand or a visitor seeking new products and knowledge, exhibitions offer a valuable experience for all participants. As such, they continue to be an important part of the business landscape.。
第四章 Media Publicity 《会展英语》PPT课件
abbr.中小企业（small and medium enterprises）
high-profile adj.高调的；备受瞩目的；知名度高的
proactive
adj.前摄的；有前瞻性的；先发制人的
Project 4
Media Publicity
Vocabularies
oracle bone Chinese character inscription pictograph harmony harmonious instrument melody connotation
【译】来自世界207个国家和地区的10 500多名运动员汇聚在2016年里约 奥运会上，在全世界的媒体记者、奥运迷和游客前同台竞技。
Project 4
Media Publicity
Example Analysis
7.As a service-based industrial city，Brussels also has expertise in brewing some of the finest beers including more than 450 varieties of beers， especially fruit beer Kriek （made from cherries）. In Brussels，beer is served in all restaurants，cafes and bars.
Project 4
Media Publicity
How to draft news releases ?
After reading the texts, please discuss, How to attract people to participate in your exhibition? What is people’s basic interest in your exhibition? Why does the consulting company choose to make its culture with the characters of Chinese culture? What’s the consulting company’s product?
国际会展常用语英语
国际会展常用语英语《国际会展常用语英语》在全球化的背景下，国际会展成为各个行业交流合作的重要平台。
为了更好地参与国际会展活动，掌握一些常用的英语表达是非常必要的。
以下是一些常用于国际会展的英语常用语。
1. 展览相关词汇：- Exhibition/Trade show：展览会- Booth/Stand：展位- Exhibit：展品- Organizer：组织者- Participant/Exhibitor：参展商- Visitor/Attendee：参观者2. 规模与地点：- International trade show：国际贸易展- Annual exhibition：年度展览- Venue/Location：场地- Pavilion：展馆- Hall：展厅3. 参展及摊位预订：- Book/reserve a booth：预订展位- Exhibition catalog：展览会目录- Booth rental fee：展位租金- Floor plan：展览平面图- Booth design and construction：展位设计和搭建4. 宣传与广告：- Promotion/advertising：宣传/广告- Brochure/flyer：宣传册/传单- Banner/Poster：横幅/海报- Press release：新闻稿- Media coverage：媒体报道5. 展览活动：- Ribbon-cutting ceremony：剪彩仪式- Opening ceremony：开幕式- Product launch：产品发布- Seminar/workshop：研讨会/工作坊- Networking：社交/交流6. 业务洽谈：- Negotiations：洽谈- Business opportunity：商机- Collaboration/partnership：合作/合作伙伴关系- Sales/order：销售/订单- Contract signing：签合同7. 后续事项：- Post-event feedback：展会后反馈- Follow up with leads：跟进潜在客户- Evaluation/report：评估/报告- Thank you letter：感谢信- Next year's exhibition：明年的展览会以上是一些国际会展中常用的英语表达。
会展英语词汇大全
会展英语词汇大全Pavilion:临时搭建的棚架Exposition: 展会Venue: 会场Publicity: 宣传Seminar: 研讨会Showcase:展示Reinforce: 加强Prophecy: 预言Prospectus: 展会说明书Telemarketing:电话营销Brochure:小册子Admission ticket入场券Newsletter:时事通讯Dimension:尺寸Booth:展位Seniority:老资格Demo: 演示Show management:展会主办单Giveaway:赠品Bid: 投标Highlight：突出Freight forwarder: 展会货运公司Carrier:承运商Timing: 时间安排Delegate: 授权Simulate:模拟Follow-up: 后续工作Effectiveness: 有效性Etiquette: 礼节Signage:引导标示Aisle：通道Adjustable standard：展架立杆Booth personnel：展台工作人员Booth sign：摊位楣板Booth size：展位尺寸Bonded warehouse：保税仓库Convention：大型会议、展览Cartage：货物运输费Certificate of origin：原产地证明Consignee：（展品）收货人Customs：海关Cash in advance（CIA）：预付Cash with order（CWO）：预订金Certificate of insurance：保险凭证Display regulations：展览会规则Double-decker：双层展位Dock receipt：码头收货单据Drawback：退税Duty：关税Dismantle：撤展play case：展示柜Double-faced panel：双面展板database数据库target market目标市场on-site registration现场报到/注册online registration网上报到/注册advance registration提前报到/注册pre-registration提前报到/注册cash flow现金流commitment许诺，保证data-processing system数据处理系统additional fee 额外收费registration form报到表badge徽章，证章contact information联系方式hotline热线registration desk报到处，登记处receipt收据the queuing area 排队等候区域bottleneck瓶颈computer terminal电脑终端data entry数据输入account账户bad debt坏账link链接early arrival 早到extended stay 延住sign up报名参加local show/performance 当地表演confirmation date 确认日期complimentary arrangement 免费项目安排early departure 提前离会under departure 会后延住airport/strip shuttle service 机场接送服务registrant 登记者，注册者。
会展英语专业词汇汇总
1. Background and Fundamentals 背景和基础知识2. Trade Fairs & Exhibitions 贸易展和展览会3. Definitions and types of fairs & exhibitions贸易展和展览会的定义和类型4. Fair organizers 展会组织者5. The Marketing Functions of Fairs & Exhibitions贸易展和展览会的市场营销功能6. Promoting, Launching, and Selling 促销宣传,新产品的发布和销售7. Assessing, Learning, and Interacting 评估,学习和互动8. Return on Investment 投资回报9. Journeying traders 商务旅行者10. bazaars 集市11. itinerant locations 流动的场所12. permanent places 永久的/固定的场所13. Fair Industry 集市产业14. a permanent fair centre 永久的交易中心15. fair 展览会16. cash-and-carry products 现购自运17. the Leipzig fair 莱比锡展18. direct sales 直销19. Sample Fairs 样品展20. consumer goods 消费品21. a specific theme 具体的主题22. specialized fairs 专业展23. temporary marketplaces 临时交易场所24. sales and marketing tools 销售和营销工具25. communications media 沟通媒介26. market events 市场活动27. a specific duration 具体的持续时间28. industry sectors 产业部门29. sell it on the basis of samples 看样订货30. trade and business visitors 贸易观众31. the general public 普通观众/公众32. UFI =Union of International Fair 国际展览联盟33. criteria 标准34. an international trade fair/exhibition 国际展35. foreign exhibitors 国外参展商36. exhibitors 参展商37. foreign visitors 国外观众38. the manufacturing industry 制造业39. trade fairs/exhibitions of consumer goods 消费品展40. the public and end-consumers 公众和终端客户41. a specialized trade fair/exhibition 专业展42. a general trade fair/exhibition 综合展43. a corporate exhibition 公司展44. virtual fairs 虚拟展45. physical fairs 实物展46. the exhibition ground 展览场地47. the exhibition halls 室内展厅48. independent organizers 独立主办方49. exhibition space 展览场地50. not-for-profit federations or association非盈利联盟或行业协会51. fairground owners 场馆方Exhibition Subject 展会主题Exhibition Concept 展会概念Exhibition Results 展会结果Exhibition Profitability 展会收益率trade associations 贸易行业协会supporting partner 支持方product groups 产品组the frequency of the event 活动频率the target groups目标群the terms and conditions for exhibiting 参展合同条款opening hours, 开放时间set-up and dismantling times,布展与撤展时间terms of payment 付款条件marketing-mix 营销组合The quantitative criteria 数量标准the rented area 展台租赁面积the amount of sold catalogues 会刊销售量The qualitative criteria 质量标准the types of exhibitors; 参展商类型the types of visitors 专业观众类型The Contribution Margin calculation 贡献边际计算法variable costs 可变成本fixed costs 固定成本The Return On Investment ROI 投资回报率the "Turnover Profitability" 营业额利润率the "Capital Turnover" 资本周转率the annual profitability 年利率The "Payback Period" 资本回报期the promotion campaign 行销活动satisfaction survey 满意度调查exhibition directories 展会指南the hall plans 展馆规划the exhibitors′ manual.参展商手册the size, the location of the stand 展台的大小和位子stand construction and transportation companies展台搭建与运输公司prospective customers 潜在客户Stand Design 展台设计the exhibition hall 展厅Product-oriented positioning concept 产品导向的定位概念Solution-oriented positioning concept. 解决方案导向的定位概念Communication & Event-oriented positioning concept. 沟通与活动导向的定位概念Competition-oriented positioning concept.竞争导向的定位概念the passive zone attraction 被动区吸引眼球the active zone acquisition 主动区主动接触客户the intensive zone negotiation 集中区谈判区eye-catcher 引人注目的东西catalogue, brochure, graphic 会刊、手册、图表layout of the stand;展台布局Selection of exhibits; 展品的选择Selection of the exhibition staff; 展台人员的选择the Participation Costs 参展成本stand rental, 展台租赁exhibitor passes 参展证stand lettering 展台字体设计give-away 赠品press folder 媒体资料夹admission ticket vouchers 门票抵用券border tax, 边境税waste disposal 废物处理follow-up 展后跟踪服务Direct mailing 直接邮寄Outdoor advertising 户外广告Multimedia presentation 多媒体展示Product/machine demonstration 产品/机器展示。
会展英语Unit_1_Preparations_for_Exhibitions
someone whose job is to choose and buy goods for a large store, factory, or shop to sell
someone who visits a place or an event
buyer
a person or business that pays money to support an event
information from the text.
UFI (The Global Association of the Exhibition Industry)
Founding time
Founding place Initial name (French) Number of mema store that sells the goods of a particular manufacturer or wholesaler 出售特定制造商或批发商的货物的商店
II. Reading
Task 1 Read the text and fill in the form below with the
上海世博会中国馆
香港会议展览中心
国际展览联盟 （全球展览业协会）
I. Lead-in Practice
Task 2 Brainstorming: Match the terms in column A with
the definitions in column B.
A
B
organizer exhibitor
a person, company, or organization that has made or owns something shown in an exhibition
会展英语词汇
会展英语词汇1. Exhibition hall 展厅2. Exhibition center 展览中心3. Booth 展位4. Exhibition booth design and construction 展览展位设计与搭建5. Stand 摊位6. Show 展览7. Event 活动8. Trade fair 贸易展览9. Conference 会议10. Convention 大会11. Sponsor 主办单位12. Co-organizer 协办单位13. Organizer 承办单位14. Exhibition profile 展览概览15. Exhibition directory 展览目录16. Exhibition regulations 参展须知17. Exhibition planning 展览策划18. Exhibition marketing 展览营销19. Exhibition promotion 展览宣传20. Exhibition execution 展览实施21. Exhibition management 展览管理22. Exhibition service 展览服务23. Exhibition visitor 参观者24. Exhibition staff 参展商人员25. Stand builder 展台施工搭建商26. Stand builder 展台保洁员27. Exhibition organizer 组展商28. International exhibition 国际展览29. Local exhibition 地方性展览30. Trade exhibition 专业性贸易展览31. Consumer exhibition 综合性消费展览32. Mixed exhibition 综合性与专业性相结合的展览33. Hybrid exhibition 既有综合性的又有专业性的展览34. Opening ceremony 开幕式35. The curtain-raising ceremony 开幕典礼36. Closing ceremony 闭幕式。
会展英语Unit1
7. Choosing the venue that works best for your show involves many important considerations.
要选择最适合你的展览场馆，应进行多方面的考虑。 8. There are about 15 000 products on display.
Situational Dialogues
Dialogue 1 Dialogue 2
Notes on the Dialogues:
1. Kunming Import & Export Commodities Fair 昆明进出口商品交易会 2. two-way communication 双向沟通 3. web page 网页 4. Nothing beats the impact of a live demonstration.
necessary parties ➢sourcing exhibitors or speakers relevant to the
theme of the exhibition ➢planning the program ➢executing the exhibition plan
Section Two: Speak and Act
18. publicize v. 宣传，宣扬 19. registered a. 注册的，登记过的 20. theme n. 主题 21. scale n. 范围，规模 22. accompany v. 陪伴，陪同 23. delegation n. 代表团 24. interpreter n. 译员，口译者 25. volunteer n. 志愿者
Lesson Two Planning the Exhibition
会展英语Lesson 2 The Canton Fair
最后一段
The notion that disruptions like the Japanese earthquake and unrest in the Middle East could push prices down is not much discussed at the fair, but the possibility of an abrupt price decline is hardly inconceivable. China's inflationary problems first surfaced in food prices, and food prices may also herald the disinflation to come.
Articles for Unit 1
1. The Canton Fair---The China price Apr 28th 2011 | Guangzhou The Economist 2. Buyers stay away from Canton Fair November 4, 2012 Financial Times
Sanguine=optimistic upfront=预付金 full balance=全额
Access to lower rates seems, at least in part, tied to how much employment a company provides. The bigger manufacturers—those with perhaps more than 10,000 workers— seem sanguine about getting hold of credit (if not workers and materials). Smaller suppliers are in a tougher position, which gives added clout to the trade buyer who can pay more upfront or the full balance fast or, preferably, both.
会展英语Unit One Meetings(会议类别)
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Conference. Confer means to bring together. Two people can confer, but conferences often count large numbers of participants. Attendees at a conference have like careers or interests. A conference could be made up solely of chemical engineers or a conference on chemical genetic engineering might involve chemists, engineers, doctors, researchers. Conference is one of the most commonly used terms for meeting.
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Seminar. Many college students attend seminars-small, highly focused classes that promote the exchange of ideas on a particular topic. Seminars can last one hour or several days. They might be offered as part of a larger meeting. The term suggests that people are there to draw information, not to give information. A seminar may be open to the public. For example, a seminar on "How to Invest in Real Estate" may be advertised in many cities. People attending ostensibly have nothing in common except the desire to learn about investing in real estate.
会展英语词汇
Floor port：展馆地面接口，主要是展馆电、电话和水管接口。
Freight forwarders：运输代理公司。
Hall：对展览馆的泛称，也可指一个展馆中的一个具体的展厅。
Import：进口。
Import License：进口许可证。
Installation & Dismantle：展台搭建和撤展，常简称为“I & D”。
Installation contractor：展台搭建服务商。
International sales agent：国际销售代理。
Licensing：特许经营。
Exposition Manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“Show Manager”或“Show Organizer”。
Exhibit Designer/Producer：展台设计/搭建商。
Export：出口。
Export License：出口许可证。
Marine Insurance：海损险。
Meeting：会议。
Move-in：展台搭建、布展期。
Move-out：撤展期。
Multiple-story exhibit：多层展台
Exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品。
Exhibit directory：参观指南（主要列出参展商名单及其位置）。
Exhibition：展览会。
Exhibitor：参展商。
Exhibitor manual：参展商手册。
会展的英语单词
会展的英语单词会展是指会议、展览、大型活动等集体性的商业或非商业活动的简称。
特定主题的会展是指围绕特定主题集合多人在特定时空的集聚交流活动。
那么你知道会展的英语单词是什么吗?下面来学习一下吧。
会展的英语单词1：Exhibition会展的英语单词2：Exposition会展的英语例句：你的艺术作品还是在公共的地方会展嘛?Your works are still being exhibited in public places!这个会展大厅也是及其巨大的。
An exhibition hall is also huge.在会展和会展的启动和管理阶段，时间是最宝贵的资源。
Time is the most precious resource in starting and managing meetings and expos.建成国际食品会展经贸中心。
Construct a international foodstuff promotion and exhibition1/ 4trade center.你知道么，南宁国际会展中心是南宁市的一个标志性建筑，造型像朵花。
You know, Nanning International Exhibition Center, which looks like a flower, is the landmark of Nanning.本届动漫节设立了会展、论坛、大赛、活动四大板块的40多项活动。
The current festival conducted more than40 activities in four categories, namely exhibitions, forums, competitions and events.以上的人流管理措施将应用于往后在会展中心举行的文娱活动。
These measures will also be implemented for future entertainment events.会展中心有活动隔断，它可以根据会议或展览会的需要来分隔场地。
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当商务人士打算购买某种商品或获得所需的服务， 他总会首先发询价函。换句话说就是通常由买方 向卖方发出询价函邀请报价，因此询价函对买卖 双方都意味着潜在的商机。 按内容划分，询价函可氛围一般询价和具体询价。 一般询价内容包括询问商品的总体情况、索要商 品目录本、价格单或样品手册。具体询价涉及特 定商品或服务的细节信息。
一封回复信函应包含以下内容： （1）询价函已经收悉； （2）提及已将所索要的商品目录及价目表附于信 中或另函寄送，并清楚地介绍有关商品的种种优点； （3）强调所报价格具有竞争性，并明确地说明对 方可得到的折扣； （4）说明要求的支付条件及能提供的发货服务； （5）希望得到对方的答复。
UNIT 3 INQUIRIES AND REPLIES
Lead in
Inquiries are made when a businessperson intends to purchase certain goods or obtain desired services. The buyer usually sends an inquiry to invite a quotation or an offer from the seller; therefore inquiries mean potential business for both the buyer and the seller. Based on the inquired contents, inquiries can be divided into general inquiries and specific inquiries. The writer of a general inquiry asks for general information, a catalogue, a price list, or a sample book, while that of a specific inquiry focuses on the detailed information about the specific target goods or services.
A reply to an inquiry and especially to a first inquiry should be handled with special care to create good will. When the goods inquired are out of stock, the seller should inform the buyer of the reason and when the goods will be available. If special request cannot be met, the seller needs to answer the inquiry with care and avoids making direct refusal that may offend the other party. Besides, the seller must make sure that all the questions asked in an inquiry have been answered in the reply, and if there are many questions to reply to, bullets or numbers are recommended to enumerate them.
2. principal producer and exporter 主要的/最大的 生产商和出口商 They are the principal producer and exporter of this class of goods here. 3. be desirous of 渴望，想要 desire 期望，渴望， 要求，请求 We are desirous of entering into direct business relations with you. What do you desire to buy at present? It is desired that the catalogues shall be airmailed to us within one week.
Specimen Letters 样函 1
1. inquiry询盘，又作enquiry，指交易一方准备 购买或出售某种商品，向对方询问买卖该商品的 有关交易条件，又称询价。 We thank you for your inquiry of Aug. 23rdfor ground nut kernels. They promised to transfer their future enquiries to China corporations. We can not make offers without specific enquiries.
A satisfactory inquiry will include the following: Source of information, asking for a catalogue and a price list; Introduction of the seller or the buyer’s general information and business scope, statement of the products of interest; Quantity discounts and terms of payments (such as FOB, CIF etc.); Terms of delivery; Hope for reply
Make an Inquiry after Reading an Advertisement
Dear Sirs， We have obtained the information of your company from 21 century and are pleased to know that you are one of the principle products and exporters of Chinese Cotton. We are desirous of entering into direct business relations with you. We assure that this happens to coincide with your desire. At present, we are interested in ramie cotton printed shirt and shall be pleased to receive from you by airmail catalogues, samples and all necessary information regarding these goods so as to acquaint us with the quality and workmanship of your supplies. Meanwhile please quote us your floor price, CIF Vancouver, inclusive of our 5% commission, stating the earliest date of shipment. Provided your price is found competitive and delivery date acceptable, we intend to place a large order with you. We trust you will give us an early reply.
4. coincide （意见等）一致；（时间上）相同 We are glad that our ideas coincide. Your inquiry coincided with our offer. 5. regarding 关于，与with regard to, in regard to 同义 We have already written to you regarding this matter. Regarding the balance, we will advise you of the position in a few days. 6. quote 报价，与介词for 连用: quote sb. a price for sth. 或 quote sb. for sth. Please quote us your lowest price for walnuts. Please quote us for walnuts.
一封询价函应包括如下内容： （1）如何得知这家公司的名称，并要求对方寄来 商品目录及价目表； （2）介绍本公司的情况和经营范围，说明感兴趣 的产品； （3）询问可以给予的折扣及要求的支付条件（如 FOB或CIF等）； （4）询问对方能够提供的发货服务； （5）希望得到对方的答复。
A satisfactory reply will include the following: Please to receive the inquiry; Mention that products catalogue and price list asked for in the inquiry are enclosed in the letter; Emphasize the competitive quotation and tell clearly available discount; Declare terms of payment and delivery service available; Hope for early reply.