体验商务英语综合教程Unit_4答案解析

Unit 4 AdVertiSi ng
Part I BUSin ess VOCabUIary
DireCti ons: There are 20 in complete Senten CeS in this part. FOr each SentenCe there are four ChOiCeS marked A, B, C and D. Choose the ONEthat best completes the Senten ce. The n mark the COrreSP Onding Ietter On the
AnSWer Sheet With a Single Iine through the Center. ThiS Part totals 20
POin ts, One POint for each Senten ce.
C1 Outdoor advertis ing is One of the fastest grow ing _____________ i n
the market.
A markets
B SeCti ons
C Segme nts
D SeCtOrS
D2 The world of outdoor advertis ing billboards, tran sport and ‘ Street furniture ' is _________ about $18 billio n a year, just 6% of all the
worl d' S SPending on advertising.
A
WOrthWhiIe
B WOrthy CVaIUed DWOrth
C3 The soaring costs of TV are ____________________ clients to conSider alter natives.
A mak ing
B driv ing
C PrOmPt ing Dlett ing
A4 BMW ran a
shelters.
‘ teasers ' CamPaign in Britain on bus
A exclusively
B largely
C greatly D
in CIUSiVeIy
C5 Placing an ad on a bus SheIter for two WeekS ___________________ at about £ 90.
A works on
B works away CWOrkS out DCaICUIateS
D6 We are facing a _______________ With our market share. What are We
going to do about it?
A promotio n
B sale
C order DCriSiS
A7 Focus, a large advertising agency based in Paris, has a reputation for
Creati ng imag in ative and ____________ CamPaig ns.
A effective
B efficie nt
C effect
D efficacious
C8 Focus now n eeds to _______________ pote ntial clie nts that it still
has PIe nty Of CreatiVe ideas to offer.
A en Sure
B assure CCOnVinCe DPerSuade
B9 Focus has been asked to _____________________ ideas for advertising CamPaig ns to man ageme nts of the compa nies COnCern ed.
A offer
B PreSe nt
C SUPPIy
D furnish
D10 The little village Where he lived would be a popular tourist
A place
B Site CViSit D resort
B11 Thank you for the above order ______________ our bicycles.
A of
B for
C by Dagainst
C12 It is StiPUIated in our Sales Con firmation No. 2007021 __________ the 5,000 bicycles you Ordered are to be ShiPPed in two equal lots in MarCh and April 2007.
A WhiCh
B Where
C that
D What
A13 You requested that 80% of the bicycles _______________ in MarCh and the bala nce in April.
Abe ShiPPed BShiPPed Cto ShiP DhaVe bee n ShiPPed
C14 Although We have the qua ntity _____________ stock, it is too late for US to ShiP 80% of your order in March.
A from
B for
C in
D at
D15 We have received your Ietter of 28 March, __________ US to modify the PreViOUS arra ngeme nts for the ShiPme nt of the CaPti oned order.
AaSked Bto ask Cbeing asked DaSking
A16 You now WiSh to adva nce the date of ShiPme nt ____________ one mon th.
A by
B to Cfor Dat
A17 In the CirCUmStances, We regret _____________ Unable to meet your request.
A to be Bbeing C be D having been
A18 In this case, you must ____________ the additi onal charges.
A bear
B have borne Cto bear D beari ng
D19 PIeaSe take the above ___________ acco Untand let US know your decisi on as soon as POSSible.
A to
B for Cby D into
B20 We are PleaSed to inform you that the CaPti Oned order ___________ now bee n dispatched.
A have
B has
C are
D is
Part II PhraSe Tran slati On
DireCtiOnS : DireCtiOnS : There are 20 Chinese PhraSeS in this part. You are required to translate them into English and Write down your tran slati OnOn the An SWer Sheet. ThiS Part totals 20 POin ts, OnePOint for each phrase.
1竞争对手产品
COmPetitOrS ' PrOdUCtS
2隐性广告
SUbIimi nal advertis ing
3广告媒体
AdVertiS ing media
4体育赞助
SPOrtS spon SOrShiP
5免费样品
Free SamPIe
6广告标语
AdVertiS ing sloga n
7大众媒体
MaSS media
8售点展示
poin t-of-sale display
9户外广告
Outdoor advertis ing
10大众市场
Mass-market
11电视黄金时段栏目广告
Prime-time TV slot
12市场份额
Market Share
13街道设施
Street furniture
14公交车候车亭
BuS Shelter
15金融服务
finan cial SerViCe
16营销组合
Marketing mix
17公共关系
PUbIiC relati OnS
18广告宣传活动
AdVertiS ing CamPaig n
19价格促销
PriCe promoti On
20潜在客户
Pote ntial clie nt
Part III SentenCe Tran slati On
DireCtions : There are 10 SentenCeS in this part. You are required to
translate them into Chinese and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poi nts, two POintS for each Senten ce.
1. The world of outdoor advertis ing billboards, tran sport and
‘ Street furniture ' is worth about $18 billion a year, just 6%of all
the world ' S SPending on advertising.
整个户外广告市场（露天广告牌，公共交通和路边设施）大约价值180亿美元一年，只占了全世界广告支出的6%。

2. Focus, a large advertis ing age ncy based in Paris, has a reputati on for Creati
ng imagi native and effective CamPaig ns.
焦点公司是一家总部设在巴黎的大型广告公司，它因为能创造富有想象力并卓有成效的广告宣传活动而享有盛誉。

3. BUt it is one of the fastest-growi ng Segme nts, hav ing doubled its market Share
in rece nt years.
但它是增长最快的细分市场之一，近几年它的市场份额翻了一倍。

4. Outdoor advertising ' S appeal is growing as TV and Print are
los ing theirs.
随着电视、平面广告失去它们的吸引力，户外广告的吸引力却不断增长。

5. Addi ng to its attracti ons has bee n a revolutio n in the quality of outdoor
displays.
户外展示设备质量方面的革命也在不断增加它的吸引力。

6. PartiCuIarIy attractive to the new advertisers is Street furniture, the fastest grow
ing Segme nt Of the outdoor market.
路边设备广告作为增长最快的户外广告细分市场，对新的广告商们特别有吸引力。

7. Focus has bee n asked to PreSe nt ideas for advertis ing CamPaig ns
to man ageme nts of the compa nies COnCern ed.
焦点公司已经被要求向相关公司的管理层阐述他们对于广告宣传活动的理念。

8. Focus now n eeds to COnVinCe pote ntial clie nts that it still has ple nty of
CreatiVe ideas to offer.
焦点公司现在需要使潜在客户相信它仍可以提供很多有创意的想法。

9. ReCently however, Focus' S reputation WaS damagedwhentwo major
clie nts Cha nged to rival age ncies.
不过最近，焦点的声誉因为两个大客户转投竞争对手公司而受损。

10. OUr aim is to develop loyalty among existing CUStOmerS and attract new on es.
我们的目标是培养现有客户的忠诚度，并且吸引新客户。

Part IV SentenCe Tran slati On
DireCtions : There are five SentenCeS in this part. You are required to
translate them into English and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poin ts, four POintS for each Senten ce.
1我们很遗憾你们的发盘比美国供应商的价格高出5%
We regret that your offer is 5% higher tha n that of the U.S suppliers.
2羊毛行市目前疲软，除非你方能降价5%否则无法成交。

The CUrre nt wool market is weak. We See no PrOSPeCtS of bus in ess Unl ess you Can reduce the PriCe by 5%.
3兹遗憾通知你方，本地买主认为你方报价太高。

We hereby regret to inform you that local buyers regard your Offer to be much On the high side.
4我们的报价相当合理，且已为你地其他客户所接受。

OUr Offer is quite reasOnable, and it has been accepted by other CUStOmerS in your area.
5至于男式衬衫，我们盼望能够按接近我们的价格达成交易。

AS for men ' S shirts, We hope to make a deal close to our price.
Part V Letter Tran slati On
DireCtions : There is one Ietter in this part. You are required to translate it into English and Write down your translation on the AnSWer Sheet. ThiS Part totals 20 poin ts.
敬启者：
感谢你们6月26日的报盘以及寄来的餐具样品。

尽管我们很欣赏这些餐具的优良品质，但我们遗憾地说，你们的价格似乎太高。

如果接受你们的报价将使我们在销售中无利可图，因为其他供应商对同样品质的
商品出价更低。

因此，我们建议你方将价格减至25美元/套，否则无法成交。

我们期待着你们的确认。

Dear Sirs:
Tha nk you for your offer of JUne 26th and the en closed tableware
SamPIeS .
Although We really appreciate the high quality of the tableware, We
regret to Say that your PriCe SeemS Un COmPetitiVe at all.
TO accept the PriCe you quote would leave US little PrOfit On Our sales, SinCe other SUPPIierS offer lower PriCeS for PrOdUCtS of the samequality.
Therefore, We SUggeSt that you reduce your PriCe to $ 25 Per set, or bus in ess is impossible.
We are look ing forward to your con firmatio n.
Part Vl BUSi ness Writi ng
DireCti ons : For this part, you are required to Write on the An SWer Sheet a reply in the full COrreCt format based on the information given below.
ThiS Part totals 20 poi nts.
• You work for the Park Hotel in NeW York.
• Read this Ietter from a compa ny enq Uiri ng about r oom VaCa ncies.
KL COmPUterS
95 SCie nce Park DriVe #02-03
The CUrie
Si ngapore 118285 The Park Hotel
134 Cen tral Park South
NeW York 10019
USA
18 JUne 2003
Dear Sir/Madam
I am Writi ng to enq Uire about room VaCa ncies for 9-11 July.
We would need four double rooms, PreferabIy With some
ki nd of com muni Cati on facilities for computers.
I would be Very grateful if you could Send me a quotation for the above rooms
With Jnfoimati on about the bus in ess
Yours faithfully
• Write a reply to Mr. Chu ng:
* COnfirming the availability Of the rooms
* con firm ing the dates
* quot ing the PriCe
* giving in formatio n about bus in ess facilities.
• Write 60 -80 words.
The Park Hotel
134 Cen tral Park South
NeW York10019
USA
KL COmPUterS
95 SCie nce Park DriVe #02-03
The CUrie
Sin gapore 118285
20 JUne 2003
Dear Mr. ChU ng:
We have received your kind enquiry about room VaCa ncies dated
JUn e18th,2003. In complia nce With your request, We have made the
arran geme nts for you as follows:
Wewill reserve four double rooms (Room1001 --- 1004) on 9-11 July. EaCh of them is equipped With broad-ba nd internet access. We Can PrOVide the bus in ess facilities SUCh as fax mach in es, meet ing rooms and OVerhead
PrOjeCtors. OUr hotel also OfferS SeCretariaI help, and it costs $ 40 an
hour.
The rate, inCIuding accommodation, facilities and breakfast is quoted US $ 1,400
完美.格式.编辑
approx. Per PerS on. YOU should Pay all the expe nse before July 10th. PIeaSe don ' t hesi tate to COntact us, if you need any further in formatio n and We are look ing forward to your immediate COn firmati on.
Yours faithfully
MiSS WU Xiaoli
Manager of the Park Hotel
专业.资料.整理。