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商务英语BEC高级阅读题精讲

商务英语BEC高级阅读题精讲商务英语BEC高级阅读题精讲(1)In the last few years, managers throughout industry have seen more changesthan many of them could have expected to see in their entire working liveshaving to municate information which often leads to feelings of insecurityhas bee a key activity. From being regarded as relatively unimportant in manypanies , management employee munication has bee a central corporateneed.Concordia International provides a good exle of a pany that hasadjusted well to the changing needs for munication . since 1995 , Concordiahas been turned inside-out and upside-down, to ensure that it is a marketing–led, customer-responsive business, one that looks outwards at customers andpetitors, rather than inwards at its own processes and the way things weredone in the past. In the last eight years, Concordia has reduced its workforceby more than 80.000 people - or 35% -on a voluntary basis, with furtherdownsizing anticipated.From being an engineering pany, Concordia is now remaking itself as aservice pany. The role of employee munication in such a context is tobuild people’s self-confidence, to persuade them that, although it is inevitablethat the changes will go ahead, they also bring with them new opportunities foremployees. However, this is not an easy task. People tend to be skeptical ofthese claims and to feel that they are losing touch with the pany they haveworked for over many years. This is understandable, since many of the oldcertainties are being swept away , including the core activities of the panythey work for. Above all , they have had to faceup to the fact that they nolonger have a job for life.Research indicates that people respond to this predicament in a variety ofways. The bulk of employees fall into two main categories in terms of theirresponse to the new situation: on the one hand there are the “ pragmatists” andon the other “ the highly anxious” the formersee their job as a means to an endand have a relatively short-term perspective, with strong loyalty to their localterm , rather than the pany as a whole . The second category, usually themajority, may respond to threatened changes with a feeling of having been letdown, and even feel anger at the pany for what they see as changing the termsof their employment.` The employee munication process needs to be capable of accuratelydirecting its messages at a variety of employee groups and departments withinthe workforce . this is why middle managers and line managers are so key tomunication. They are the people who know about the full rage of concernsamong the workforce. The problem in the past was that this crucial area wasoften the responsibility of a separate, relatively isolated unit. Concordia putsresponsibility for munication firmly on line managers. All their researchpoints to the same conclusion: people prefer to get their informationface-to-face from their line managers. That is the key relationship and wherearguments and hearts and minds –are lost.The general rule in pany munication is to tell employees as much asyou can as soon as you can. If you can’t provide details, then at least put thenews in context and mit yourself to providing greater detail when it beesavailable another rule of pany munication is that there must be a fitbetween what the pany is telling its employees and what it is telling itsshareholders.15 In the last eight years, Concordia has15 A made over 80.000 employees reduncdantB pleted a period of downsizingC reduced its workforce of 80.000 by 35%D given 35% of departing employees voluntary redundancy16 From Concordia’s point of view, the role of munication is toA win employee support before going ahead with the changesB change the pany’s core activities.C emphasise the positive aspects of the changesD explain the need for the changes17 what does research show about most employees’ response to change?A they expect it to have a bad effect on the panyB they feel pletely powerlessC they bee less loyalD they fell they have been treated unfairly18 Concordia’s munication process mainly relies onA printed municationB departmental headsC personal municationD a separate, specialized unit19 According to the writer, what is the guiding principle about givinginformation within an organization?A Never make promises about future developmentsB Give people an overall view at the earliest possible stageC always include plenty of hard informationD Hold back until all the details can be provided20 which of the following would be the most suitable title for thearticle?A employee attitudes to pany municationB making pany munication more effectiveC Researching pany mmucationD Making employees feel less powerless文章取材自一本管理手册，说的是一个组织里的有效沟通问题。

剑桥商务英语BEC高级阅读题精讲

剑桥商务英语BEC高级阅读题精讲为了让大家更好的准备商务英语BEC考试，给大家了商务英语BEC高级阅读题精讲,下面就和大家提供，来欣赏一下吧。

Read the article below about expanding a retail business. Choose the correct word to fill each gap from (A, B, C or D) on the opposite page.For each question 21-30,mark one letter (A, B, C or D) on your Answer Sheet.There is an example at the beginning, (0)Should you open a second branch?Choosing to expand your business by opening a secondlocation can be one of the best decisions you’ll ever (0), or one of the worst. Before you (21) at a decision, there are several things you should check to see if you are ready to take this big step towards expansion.Firstly – your cash flow. Like starting up any business, a second location (22) a large initial investment and usually take s a long time to turn a profit. Look at your firm’s aounts carefully. If these (23) that you cannot afford a long-term drain on your financial resources, then it is probably better to wait.Secondly –your personnel and systems. If you don’t havea management team (24) place already, you should probably think about establishing one before opening a second branch. The same (25) in the case of operating systems and controls.The better organized your business now, the better organized your second location will be, too.Also, you need to think about your market. Is your current site doing as much business as it can (26), or are there ways you could grow without opening a second branch? Try expanding internally first. Similarly, don’t (27) thatjust because your business is suessful in one town, it will immediately sueed in a (28) munity. Research your potential markets before setting up shop, and (29) your new branch to answer the specific needs of these markets.Finally, be realistic about the time you need to invest to make a second location work. You don’t want to take (30) so much work that you can’t honour your mitments.Example :A haveB decideC doD make0 A B C D21 A arrive B e C reach D approach22 A contains B includes C involves D consists23 A tell B present C show D exhibit24 A at B in C by D to25 A applies B refers C concerns D relates26 A deal B hold C handle D cope27 A assume B trust C rely D count28 A connecting B neighbouring C surrounding D matching29 A invent B amend C design D innovate30 A through B up C down D onRead the text of the job advertisement below.In most of the lines 41 - 52 there is one extra word. It is either grammatically incorrect of does not fit in with the sense of the text. Some lines, however,are correct .If a line is correct, write CORRECT on your Answer Sheet.If there is an extra word in the line ,write the extra word in CAPITAL LETTERS on your Answer Sheet .The exercise begins with two examples, (0) and (00) .Example :MERCIAL DITECTOR REQUIRED0 We are a dynamic and ambitious food manufacturer supplying the grocery sector00 and are entering an extremely exciting period of new change as we focus on our41 strategy how to achieve market leadership. We are at present seeking a new42 mercial director. If you are the type of a person who can demonstrate the43 energy and insight to drive a business forward looking as part of a team, this may44 well be the perfect opening for you. We need appoint a mitted professional who45 wil l assume full responsibility for the pany’s entire mercial operation. The46 mercial director will have report directly to the general manager and will be47 expected to provide with both leadership and hands-on coaching to the staff. This48 high-profile role will involve in the implementing and developing of mercial49 strategies that will make maximize the profitable growth of the pany. The50 person appointed will already have demonstrated sure suess at a senior51 mercial level for a minimum of three years time in a food manufacturing52 pany and will possess exceptional leadership qualities and mercial skills.0 Lack of self-confidence will put you at a disadvantage ina negotiation .0 A B C D E1. This pany has been involved in diversifying its business activities.2. Although this pany is doing well, it has a number of internal difficulties to deal with3. This pany has reduced the profits it makes on individual items4. One statistic is a less aurate guide to this pany’s performance than another5. The conditions which have helped this pany are likely to be less favourable in the future6. This pany’s share price has been extremely volatile over the last twelve months7. This pany is likely to be the subject of a takeover bid in the near future8. This pany’s performance exemplifies a widely heldbeliefA Chemical CompanyMasterson’s interim pre-tax profits growth of 20% was somewhat inflated as a result of the ine received from the disposal of several of the pany’s subsidiaries. T he underlying 8% rise in operating profits is a more realistic gauge of the pany’s true progress. However, Masterson’s impending merger with Bentley and Knight and its appointment of a new chief executive should mean that the pany will be able to sustain growth for the foreseeablefut5ure. The share price has varied little during the course of the year and now stands at ￡ 6.75B Hotel GroupDuring the past year the Bowden Hotel Group has acquired 77 new properties, thus doubling in size . last week the group reported pre-tax profits of ￡ 88 million in the first sixmonths of the year, ahead of expectations and helped by a strong performance from its London-based hotels and newly expanded US business. However. There is still some way to go. Integration of the new acquisitions is still not plete and, while the share price has risen recently, major problems with integration have yet to be solved.C High-tech CompanyThis time last year a share in Usertech was worth just over ￡ 1. six months ago it was worth ￡ 40. today it is priced at under ￡ 8 . if proof were need, here is an illustration of how much of a lottery the technology market can be. But some technology panies are fighting back and Usertech is one of them . What has renewed excitement in the pany is the opening of its new American offices in Dallas and its ambitious plans to expand its user base in both North and Latin America.D Building CompanyRenton’s share price has risen gradually over the past year from ￡2.4 to ￡ 3.8 . The pany has been suessful in choosing prime location for its buildings and has benefited from the buoyant demand for housing. Whilst this demand is expected to slow down somewhat during the next year, investors are encouraged by the pany’s decision to move into building supermarkets. Work has already begun on two sites in London, and the pany is expected to sign acontract within the next month for building four large supermarkets in Scotland.E Pottery ManufacturerMilton Dishes has been through a shake-up over the past year. The group, which has been cutting margins and improving marketing, may post a small profit this year. The many members of the Milton family, who between them own 58 per cent of the business, have been watching the share price rise steadily and several are looking to sell. Trade rival Ruskin has bought up just over 17 percent of the shares and could well be spurred into further action by the signs of a recovery at the firm.Read the text about career-planning services.Choose the best sentence from the opposite page to fill each of the gaps .For each gap 9– 14, mark one letter (A-H) on your Answer Sheet .Do not use any letter more than once .There is an example at the beginning .(0)Your Career Path Can Lead You AnywhereWe used to be advised to plan our careers. We were told to make a plan during the later stages of our education and continue with it through our working lives.(0) some people still see careers in this way. However, to pursue a single option for life has always been unrealistic.Planning for a single career assumes that we set out with a full understanding of our likes and dislikes and the employment opportunities open to us. (9) For most people this degree of certainty about the future does not exist. Our initial choice of career path and employer is often based on inadequate knowledge and false perceptions. But with age and experience, we develop new interests and aptitudes and our priorities alter. The structure of the employment market and, indeed of employment itself, is subject to change as both new technologies and new work systems are introduced (10) We must face the uncertainties of a portfolio career.It is clear from the recent past that we cannot foresee the changes which will affect our working lives. The pace of change is aelerating , as a result of which traditional career plans will be of very limited use. (11) They will need updating to reflect changes in our own interests as well as in the external work environment. Flexible workers already aount for about half the workforce. (12) We are likely to face periods as contract workers, self-employed freelances, consultants, temps or part-timers.Many employers encourage staff to write a personal development development (PDP) (13) Although some people use it only to review the skills needed for their job, a PDP could be the nucleus of wider career plan –setting outalternative long-term learning needs and a plan of self-development.A report issued by the Institute of Employment Studies advises people to enhance their employability by moving from traditional technical skills towards the attainment of a range of transferable skills. (14) Instead, special schemes should be established to encourage people to examine their effectiveness and to consider a wider range of needs.0 A B C D E F G HA This dual effect means that the relationship between employers and workers has evolved to such and extent that we can no longer expect a long-term relationship with one employer.B. It carries an implicit assumption that we ourselves, and the jobs we enter, will change little during our working lives.C. This growth suggests that a career plan should not be expressed only in terms of full-time employment but should make provision for the possibility of being one of the.D this is a summary of one’s personal learning needs and an action plan to meet them.E Consequently, they must now aommodate a number of objectives and enable us to prepare for each on a contingency basis.F However, it warns that employers often identify training needs through formal appraisals, which take too narrow a view of development.G . Such a freelance of consultant would be constantly in demand.H We were expected to work towards that one clear goal and to consider a career change as a bad thing.。

bec高级精讲班讲义

BEC高级精讲班第1讲讲义Vocabulary　study　---　research学习重点1． Course orientation2． Vocabulary study --- research3． Describing work roles4． Report Writing5． HomeworkI. Course Orientation1. 本课程采用经济科学出版社出版的《新编剑桥商务英语（高级）学生用书》（第二版）。

该书的第二版是专门针对BEC商务英语考试大纲做出更改后专门编写的，内容既与考试相关，更与现代商务活动息息相关，对你在商务领域大有帮助。

2. 网上课程共计20讲，其中前16讲针对学生用书的每一个单元展开，后4讲则针对考试内容进行讲解。

3. 那些并没有准备参加考试的同学也不必担心，因为课程还会为大家带来大量原版商务文章，让网上学习更贴近现代生活和工作状态。

课程还会穿插介绍英语学习方法，包括单词的科学学习方法、基础语法知识等。

如果你想多了解商务知识，这一课程一定非常适合你。

4. 同时，如果你准备参加商务英语证书的考试，那么本课程还会为你的应试打下坚实基础。

你将有机会在网上课堂进行专门针对考试的写作、阅读训练、听力练习及口语指导。

5. 本课程还有一大优势，那就是我们会在课后为学生布置一些作业，并会为你进行在线答疑，使你的商务英语学习如影随形。

Describing　work　rolesII. Vocabulary Study名词分为可数名词和不可数名词两大类。

---不可数名词：中国学生常用又常会出错的是information, advice, furniture, equipment 以及feedback.information [uncountable] 信息I need more information.我需要更多的信息。

The book contains information about a wide variety of subjects. 这本书中囊括的话题范围广泛。

“历年BEC中级真题阅读精讲”系列之八：第四辑T2P3 Critical Path

人邮第四辑真题TEST 2 READING PART 3争取暑假出全中级，然后挑战高级的Critical PathWhen David Hayden realised his company was heading for trouble, he took drastic measures to get it back on trackDavid Hayden founded his company, Critical Path, an email provider, in 1997 to take advantage of the boom in email traffic. Critical Path became a public company two years later, and Hayden took the opportunity to step down from his executive position in order to work on personal projects. At the same time, he agreed to stay with the company as Chairman, but the business was put in the hands of new managers by its investors. With sector-leading products and an expanding market, the company seemed to be on the up and up. However, by early 2001, it was in trouble. Shares that had been worth $26 in 1999, when they were first sold, were down to a mere 24 cents.Called in by a panicking board, Hayden found himself back in charge as Executive Chairman, trying desperately to rescue what he could. The 1,100 staff had lost confidence in the company and did not know what was going to happen to them. And, as Hayden discovered, the management team was incompetent. Those guys didn't understand the product or the sector,' says Hayden. The heads of department didn't communicate and they didn't lead.' But what was worse, Critical Path had lost the goodwill of its investors.Hayden knew that bringing the figures under control would be a vital step in the company's turnaround. 'You've got to sort out the finances. For me, that meant getting back the goodwill of the investors. That was tough, after what had happened. But although they were angry with the company, they didn't have bad feelings about me. I told them that I knew I could get the company on its feet again.' He was authorised to make whatever changes were required, and his first act was to find peoplewithin the company he could trust and put them in charge.The next thing Hayden had to tackle was morale. 'Everyone left the office at five on the dot - they couldn't get away quickly enough. To get the buzz back and win the staff over, I had to prove my own commitment and put in the extra hours with them.' In return, it was assumed that nobody would ask for overtime pay until the company was on its feet again. Contrary to normal practice, Hayden was reluctant to lay people off, and apart from not replacing people as they reached retirement age, he left the workforce largely unchanged, although he did identify key people throughout the company who were given more responsibility.But, as Hayden insists, before a company reaches such a crisis, there are warning signs that any financial director or accountant should take note of. 'A business that has an unrealistic pricing policy or has to negotiate extended credit with its suppliers is in trouble,' is his message. 'Or if youoften have to apply for your overdraft limit to be raised or have trouble paying tax on time, something needs to be done.'By 2003, the company was healthy again, with reasonably stable finances and a modest but steady share price of $1.60. 'One thing that helped save us was that our technology worked,' says Hayden. 'With 20 million email accounts, we never lost a single major client because the product kept on working.' With ideas for a fresh venture demanding his attention elsewhere, Hayden has moved on. 'It was time to go,' he says. 'I'm not a turnaround specialist. I prefer start-ups.'13 What event coincided with Critical Path becoming a public company?A Hayden became the Executive Director of Critical Path.B Investors hired a replacement team to run Critical Path.C Critical Path launched a successful new product on the market.D Critical Path was floated on the Stock Exchange at 24 cents per share.14 Which of the following situations did Hayden face at Critical Path in 2001?A The employees were worried about job security.B The investors were calling for changes to the company structure.C The management was misleading the staff about the company's position.D The board of directors did not realise the scale of the company's problems.15 One reason Hayden was able to turn Critical Path around was thatA he managed to find new investors.B the financial situation was not as bad as he had thought.C he had built up a good relationship with the management team.D he was given the support that he needed.16 What was Hayden's policy regarding the staff of Critical Path?A He paid overtime to everybody who worked outside office hours.B He reduced the workforce by operating an early retirement scheme.C He gave key staff the opportunity to help him set goals for the company.D He restored motivation by showing willingness to work alongside staff.17 According to Hayden, what could indicate that a business is in trouble?A problems keeping accounts up to dateB suppliers refusing to offer new credit termsC a frequent need to increase the amount borrowedD difficulties in getting payment from customers on time18 Hayden left Critical Path after he had rescued the company becauseA he wanted to develop the technology for a new internet service.B he wanted to concentrate on founding a new enterprise.C he had been offered a job with a major internet company.D he decided to go into partnership with a major client.这篇文章名为《Critical Path》，字面上理解是关键路径，但在此文中是指一个公司的名字。

商务英语BEC初级口语超详细讲义精修订

商务英语B E C初级口语超详细讲义集团标准化工作小组 #Q8QGGQT-GX8G08Q8-GNQGJ8-MHHGN#BEC初级口语电子讲义第一课时BEC Preliminary介绍Ⅰ BP Introduction BEC初级介绍(ⅰ)Why take BEC exams* strong growth* rigorous quality control* wide suitability* wide business context* value for study and business career* international recognition for work and study(ⅱ) BP Content BP包含的内容BP考试主要是考学生的语言能力，包括听、说、读、写四个方面。

试卷所设计的语言文字基本上都与商务有关。

另外，还考学生的英语语法、结构等内容。

BP考试分笔试和口试两大部分。

笔试包括阅读、写作和听力。

听说读写听力：电话、面谈、问路、讨论等阅读：来往函电、表格、会议记录(memorandum)、广告(advertisement)、通知(announcement)、日程安排(business schedule)、电话留言、简历(resume/CV)、商业文章、信息转换、产品目录(product catalog)写作：写短文、商务信函(查询信、复查询信、抱怨信、图表描述) 口语：日常会话(daily conversation)、简单陈述(mainly presentation)、讨论问题(ⅲ) Papers 试卷(ⅳ)Grades 评分等级* one overall grade* each skill counts for 25%* candidates also receive profile of performance* Preliminary: two pass grades, namely, pass with merit and pass* Vantage and Advance: three pass grades(ⅴ) Introduction to BP Preparation Resource* vocabulary* textbook《Pass Cambridge BEC Preliminary》《Further Ahead》（a communication skills course for Business English）* mock exam papers: 9 setsⅡ学习方法 Learning MethodsWhat is International Business English 什么是国际商务英语国际商务英语，指的是人们从事国际商务活动中所使用的具有行业特征的英语，这些行业包括：国际贸易、国际金融、国际会计、国际运输、国际商法、保险、银行、经济、营销、物流、企业管理、商业服务等。

BEC高级精讲班1-20讲讲义11

声明：本资料由考试吧（）收集整理，转载请注明出自服务：面向较高学历人群，提供计算机类，外语类，学历类，资格类，会计类，工程类，医学类等七大类考试的全套考试信息服务及考前培训.BEC高级精讲班第11讲讲义HomeworkreviewI. Homework review1.In 1996, the sales showed a general downward trend. British shoppers spent about 9% on Monday. Then the spending rose considerably on Tuesday and increased slightly to about 14% on Wednesday followed by a small drop on Thursday. It shot up again on Friday and peaked at approximately 22% on Saturday before collapsing at below 5% on Sunday.In contrast, there was a general upward trend in the spending at all retailers in Britain in 2000. Although the spending started at about 7% on Monday, a noticeable lower volume than in 1996, it grew sharply on Tuesday to about 12%. Since then, there was a steady increase until Friday. On Friday, it reached the peak at about 19% while the sales afterwards decreased gradually to about 18%, well up that in 1996.2.The bar chart illustrates three different photocopiers, Carda, KD and Sebu according to their purchase price, the warranty cost and their expected running costs for the first two years.In terms of the purchase price, Sebu is the most expensive one priced at about $1000 while Carda only costs $600 and KD at $750.In respect of the warranty cost, Sebu is the cheapest one at about only $100. On the other hand, KD costs $200 and Carda at $150.One pays the least for the running costs of Sebu at $750 whereas Carda has the highest ones of $1200 and KD at $800.To sum up, the expected total costs for the initial 2-year period for the Carda, KD and Sebu are $1900, $1800 and $1800 respectively.(127 words)VocabularyStudyII. Vocabulary Studyu Animal words in the business contextwatchdog noun [countable]1 a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful 监管人，监管机构a consumer watchdog 一个消费者的监管机构top dog noun [countable]the person who has the most power in a group, especially after a struggle 掌管大权的人He always wanted to be the one in control, the top dog. 他总是想成为可以控制一切的人，即长官大权的人。

BEC高级精讲班第8讲讲义

BEC高级精讲班第8讲讲义Home work review学习重点1． Homework review2． Vocabulary study3． What is e-business?4． The advantages of e-business5． Oral practice6． HomeworkI. Homework review1.Changes in Mobile Phones Ownership in Europe, the USA and Asia in the period 2000, 2003 and 2008 (Forecast)In 2000, mobile phones represented 5% of all telephones in Europe, 10% of all telephones in the USA, and 2% of all Asian telephones.In 2003, the percentage of all telephones that were mobiles in Europe and the USA increased by 10% to 15% and 20% respectively. Asia’s percentage of mobiles rose by 8% to 10%.A 2008 forecast suggest that Europe’s percentage of mobiles will rise another 5% to 20%. The USA will have mobiles as 35% of all telephone, a rise of 15%, and Asia’s increase will be dramatic, from 10% in 1998 to 30% in 2003, a leap of 20%.It seems that mobile phone use will increase dramatically, especially in Asia.2.Homework 1Report on adopting new practicesIntroductionThe aim of this report is to explain two new practices learnt from the JK Toys and recommend them into implementation in our company.FindingsThe key findings are outlined below.n HotdeskingThe limited work space of our company has always been one of the biggest problems, and what we could predict is that employees will expect a better working environment. JK Toys is the pioneer of the hotdesking practice. After implementation, they found it flexible and effective to arrange more shift work, and better use of office equipment. The similar situation brings us a positive expectation.n Childcare serviceMost of our employees are not able to take care of their children because of their busy schedule. Considering the total number of employees who are struggling with this tough situation, we plan to set up a kindergarten. All children of our employees aged below 6 are welcome. The kindergarten in the JK Toys are free of charge and can be a tool of motivation. Employees would enjoy their job with much more dedication, and that is also our purpose.ConclusionsIt is clear that new practices should be adopted into our company to improve the current situation. We could foster a better working environment in the future.RecommendationsIt would be advisable to test these two practices for 2-3 months in order to ensure a positive effect in our company.Homework 2Report on Introduction of Two New PracticesIntroductionThis report aims to introduce two advanced practices –Total Quality Management (TQM) and Just-in-Time (JIT) inventory system, and the benefits of adopting them.New practices from UP CorporationUP Corporation has implemented TQM and JIT inventory system for approximately ten years. By now, owing to the success of implementing these two approaches, it has become the market leader of the car manufacturing industry.Introductions and BenefitsTQM is an organization-wide effort to infuse quality into every activity in a company throughcontinuous improvements. It focuses on teamwork, increasing customer satisfaction and lowering costs. Obviously, it will greatly reduce the cost of dealing with the defective products and disgruntled customers. JIT inventory system is a control system that schedules materials to arrive precisely when they are needed in the production line. This system has tremendous advantages. In particular, it reduces the level of an organization’s inventory to zero, which will free productive capital for other company uses.ConclusionsTo sum up, the introduction of TQM and JIT inventory system into our company will boost our production efficiency, improve quality of our products, lower the costs and enhance customer satisfaction.SuggestionsIt is strongly recommended that training of these two approaches should be given to our staff. As both of these systems require strong coordination from people in different departments, team spirit and communication skills should be emphasized in the training course.infuse verb1 [transitive] formal to fill something or someone with a particular feeling or quality 把….注入; (向…) 灌输be infused with somethingHer books are infused with humour and wisdom.infuse something into somethingThese new designers are infusing fresh interest into the New York fashion scene.2 [intransitive and transitive] if you infuse tea or herbs, or if they infuse, you leave them in very hot water while their taste passes into the water 泡茶，浸渍V ocabularystudyV ocabulary Study(1) 一词多义单词---facilityfacility nounplural facilities1 facilities [plural] rooms, equipment, or services that are provided for a particular purpose 设施，设备All rooms have private facilities (=private bathroom and toilet). 所有的屋子都有公私人使用的设施。

“历年BEC中级真题阅读精讲”系列之十三：第四辑T3P3 劝的艺术

人邮第四辑真题TEST 3 READING PART 3THE ART OF PERSUASION'Let me send you our brochure' is probably the most commonly used phrase in business. But all too often, it can spell the end of a customer enquiry because many brochures appear to be produced not to clarify and to excite but to confuse. So what goes wrong and how can it be put right? Too often, businesses fail to ask themselves critical questions like, 'Who will the brochure be sent to?' 'What do we want to achieve with it?' The truth is that a brochure has usually been produced for no other reason than that the competition has one.However, with a little research, it often transpires that what the client wants is a mixture: part mail shot, part glossy corporate brochure and part product catalogue - a combination rarely found. Having said that, the budget is likely to be finite. There may not be enough money to meet all three marketing needs, so the first task is to plan the brochure, taking into account the most significant of these. The other requirements will have to be met in a different way. After all, introducing the company's product range to new customers by mail is a different task from selling a new season's collection to existing customers.The second task is to get the content right. In 95 per cent of cases, a company will hire a designer to oversee the layout, so the final product looks stylish, interesting and professional; but they don't get a copywriter or someone with the right expertise to produce the text, or at least tidy it up - and this shows. A bigger failing is to produce a brochure that is not customer focused. Your brochure should cover areas of interest to the customer, concentrating on the benefits of buying from you.Instead, thousands of brochures start with a history lesson, 'Founded in 1987, we have been selling our products .. I can assure you that customers are never going to say to themselves, 'They've been around for 20 years - I'll buy from them.' It's not how long you've been in business that counts, it's what you've done in that time.The important point to get across at the beginning is that you have a good track record. Once this has been established, the rest of the brochure should aim to convince customers that your products are the best on the market.It is helpful with content to get inside the customer's head. If your audience is young and trendy, be creative and colourful. As always, create a list of the benefits that potential customers would gain from doing business with you, for example, product quality, breadth of range, expertise of staff and so on. But remember that it is not enough just to state these; in order to persuade, they need to be spelt out. One possibility is to quote recommendations from existing customers. This also makes the brochure personal to you, rather than it simply being a set of suppliers' photographs with your name on the front.At the design stage, there are many production features that can distinguish your brochure from the run of the mill. You may think that things like cutouts or pop-ups will do this for you and thus make you stand out, or you may think they just look like designer whims that add cost. Go throughall the options in detail. One of them might be that all-important magical ingredient.13 What point does the writer make about brochures in the first paragraph?A Customer expectations of them are too high.B They ought to be more straightforward in design.C Insufficient thought tends to go into producing them.D Companies should ensure they use them more widely.14 The writer's advice to companies in the second paragraph is toA produce a brochure to advertise new product lines.B use a brochure to extend the customer base.C accept that a brochure cannot fulfil every objective.D aim to get a bigger budget allocation for producing brochures.15 In the third paragraph, which of the following does the writer say would improve the majority of brochures?A better language and expressionB better overall appearanceC more up-to-date contentD more product information16 In the introduction to a brochure, the writer advises companies to focus onA their understanding of the business environment.B the range of products they offer.C their unique market position.D the reputation they have built up.17 When discussing brochure content in the fifth paragraph, the writer reminds companies toA consider old customers as well as new ones.B provide support for the claims they make.C avoid using their own photographs.D include details of quality certification.18 What does 'run of the mill' in line 67 mean?A eye-catchingB complicatedC stylishD ordinary《The art of persuasion》，劝说的艺术。

BEC高级精讲班1-20讲讲义13

声明：本资料由考试吧（）收集整理，转载请注明出自服务：面向较高学历人群，提供计算机类，外语类，学历类，资格类，会计类，工程类，医学类等七大类考试的全套考试信息服务及考前培训.BEC高级精讲班第13讲讲义HomeworkreviewI. Homework reviewmentality noun[countable]plural mentalitiesa particular attitude or way of thinking, especially one that you think is wrong or stupid 思维，理念a get-rich-quick mentality 迅速致富的想法I can't understand the mentality of the people who are behind this kind of violence. 我不能理解那些制造暴乱的人们的想法。

ethical adjective [no comparative]1 relating to principles of what is right and wrong 道德的ￚsynonym moralethical issues/questions/problemsThe use of animals in scientific tests raises difficult ethical questions. 用动物做科学实验引起了非常困难的道德问题。

The president must have the highest ethical standards. 总统必须是具有高度道德标准的人。

2 morally good or correct合乎道德标准的ￚ反义词 unethicalI don't think it’s ethical for you to accept a job you know you can't do. 我认为对于你来说，接受这份你很清楚不能胜任的工作是不道德的行为。

关于剑桥商务英语BEC中级考试专题讲义2023

关于剑桥商务英语BEC中级考试专题讲义2023关于剑桥商务英语BEC中级考试专题讲义2023商务英语商务信息 : 剑桥商务英语BEC中级考试专题讲义2023理清考试题目的重点考察内容有助于我们更快更好的把握考试方法，以下我整理的剑桥商务英语BEC中级考试专题讲义，期望对大家有所帮忙，更多信息请关注!阅读翻译讲义Confucius孔子 given name 名字Confucianism 儒教 (benevolence仁, rite礼)Kernel核心 Book of Spring and Autumn 春秋Saying 谚语 Book of odes 诗philosophy 哲学 Book of Rites 礼psychology 心理学 Book of Change 易Bibliography 闻名书目 pen name笔名(另Book of History 书 Book of Music乐)*If I were you, I would be proud of him, too。

假如我是你，我也会为他骄傲的。

Were是虚拟语气，我们通常用一般过去时态表示和现在的事实相反的一种假设。

(但是BE动词的过去时在这种虚拟中总是用WERE。

)E.g. If I had the amount of money, I would take a tour around the world.If I were the king, I would save all the people out of hunger.I wish I were a bird.If only I were together with my friends now, but I am too busy to take part in the party.虚拟语气虚拟语气用来表示不行能发生或者可能性不大的事情，有时用来表示一种抱负或者愿望。

“历年BEC中级真题阅读精讲”系列之十五：第四辑T3P5 年度进步总结

人邮第四辑真题TEST 3 READING PART 5Summary of annual progress0 I am pleased to report another year of progress by the company. This00 performance has been achieved in the most toughest market conditions we have34 seen for many years yet. It reflects the effort over the past five years that has35 gone into transforming of our company into a highly competitive world-class36 business. Since 2002, we have managed to improve almost double our profits, and this37 increase in profitability has been placed us at the top of the global glass industry.38 We have managed to succeed this in difficult trading conditions for a number of39 reasons, the most important of which has been from our ability to stay ahead40 of our competitors. We have refused to allow stand still and have continued to bring41 out a number of new products, most of which are already on the sale in our key42 markets. All this goes to confirm that the company's position as the recognised43 industry leader in technical innovation. We realise that there is still much more to44 be done, but we believe that we know precisely what extra this is and we have45 already put into place organisational and technical changes to bring this about.《Summary of annual progress》，年度进步总结。

BEC高级精讲班第9讲讲义

BEC高级精讲班第9讲讲义Home work reviewHomework 1A proposal on improvement of company’s websiteIntroductionWith E-business expanding rapidly, company websites become more and more important. However, our company’s website does not show us to the best advantage. We need to improve it.Situations of our current websiteGenerally speaking, most aspects of our current website are successful as follows:n Our current website is designed beautifully and eye-catching.n All products of our company have been listed on the website and can be dealt with through our website.n The introduction of our company is written perfectly, which can make our customers well realize our corporate history and culture.However, there are also some weaknesses involved in our website.n The specifications and functions of our products are not elaborated sufficiently.n The layout of our website is something messed, which inconveniences our customers finding their intended products.n There is no room for our customers to discuss our products and give feedback to us.New services and informationSome new services and information should be provided so as to strengthen our website. For example,n A search engine will be added to the website.n All products will be given detailed and attractive descriptions.n A new unit, a forum, will be created to facilitate our customers to give comments on our products and contact us.BenefitsWith the above improvements, the customers can find needed products conveniently and quickly. Moreover, they can acquire details of all products and place orders duly. In addition, we can realize the customers’ requirements and improve our products timely and efficiently to maintain and develop our market shares.ConclusionsA perfect website can help us obtain unexpected success, such as reducing our cost and attracting more customers. More importantly, we can get the support from our customers. Therefore, improvements are necessary.RecommendationsWe had better cooperate with experts in website to improve ours. At the same time, each department should participate and collaborate actively. Furthermore, the language used on thewebsite should be concise and exact.Li QingrongManagement DepartmentHomework 2Proposal on Improvement of the websiteIntroductionThis proposal aims to evaluate the strengths and weaknesses of the current website and recommend an improvement plan and elaborate the benefits it will bring.Existing websiteAs a renowned multinational, our company has a beautiful website with a great deal of graphs and pictures. The framework of the website is reasonably designed and it includes almost all necessary aspects.By contrast, the content of the site is not that satisfactory at all. There is only a brief introduction of our company on it without any updated information. Besides, the security of the website also deserves improvement.Improvements to be madeIt has been proved that websites with abundant information and services get more page hits than those which are appearance-oriented. Consequently, the content of the website should be enriched via adding latest news or stories of our company.The security system of the website also needs optimizing so that it can operate normally when suffering virus attack.BenefitsAfter increasing the content of our website, our customers can know more about the company and keep abreast with the latest events. That will definitely enhance their loyalty to our company and will enlarge our customer base at the same time.A more secure system can ensure the safety of the database of the server and also prevent hostile hacking efficiently.ConclusionOur existing website has some defects and need improvement urgently. Appropriate improvements will bring considerable benefits to our company.RecommendationIt is strongly recommended that the content of the website be increased and the security system be optimized.Homework 3Report on improving our websiteThe proposal aims to raise some issues about our website and provide some recommendations to improve it.SituationsThe website of our company was set up in 2000. It has been running for five years. The website showed how our company runs, our mission statement and our structure, to name but a few. It also has a BBS and manager box which improve communications between staff and top leaders effectively. But the homepage of the website needs updating and cannot reflect our company’s status quo and the development we are making.More informationIn response to the expansion of our company, adding some new information is necessary, such as adding updated news, setting up new database centre, renewal of the web into a more customer-friendly way. A self-service system for customers is also a good idea to improve our customer relationships. The new website should be a centre of company information, and every employee can hear the voice from top leaders through the web. It must be a learning centre from which staff can download the newest technologies and skills to learn. Since our products enter Spain and Japan markets and sales rose dramatically, the Spanish and Japanese versions are also needed.ConclusionsThe improvement of our website will give both company and staff stronger backup, and raise the productivity. The multi-language versions website will be more effective for our imagination and provide stronger after-sales service for our foreign markets.RecommendationsIt is suggested that the website should be rebuilt as soon as possible. We should hire a professional team to achieve the end.其他观点online service, mailbox for complaintsu 请听一段报纸介绍德国汽车厂商如何通过建立儿童网站获取客户源的报道2.Report On Changes in the sales of product in Japan, Indonesia and France during the period June 1994 to January 1997In June 1994, Japanese sales were $20,000. They fell sharply for twelve months to no sales at all in June 1995, when a new marketing strategy was introduced. Sales rocketed to $90,000 by late 1996.Indonesian sales, in June 1994, were $50,000, and rose steadily to $70,000 in June 1995. Sales dropped slightly to $60,000 in early 1996, but rose again almost to $70,000 by June 1995. Sales dropped slightly to $60,000 in early 1996, but rose once more to $70,000 in January 1997.In June 1994, sales in France were $50,000, but they plunged to $10,000 in January 1996, and varied slightly around $10,000 to January 1997.The new marketing strategy introduced in June 1995 apparently worked well only in Japan.V ocabularystudyII. V ocabulary Study(1) learning words --- 缺少lack noun [singular, uncountable] when there is not enough of something, or none of itￚsynonym shortagelack ofnew parents suffering from lack of sleepToo many teachers are treated with a lack of respect.comments based on a total lack of informationDoes their apparent lack of progress mean they are not doing their job properly?tours that are cancelled for lack of bookingsThere was no lack of willing helpers.lack verb1 [transitive] to not have something that you need, or not have enough of itAlex's real problem is that he lacks confidence.lacking adjective [not before noun]1 not having enough of something or any of itlacking inHe was lacking in confidence.She seems to be entirely lacking in intelligence.The new designs have all been found lacking in some important way.2 if something that you need or want is lacking, it does not existFinancial backing for the project is still lacking.These qualities are sadly lacking today.Whatmotivesstaff?III. What motivates staff?motivate verb [transitive]1 to be the reason why someone does something促使, 驱使ￚ同义词driveWould you say that he was motivated solely by a desire for power? 你的意思是说他完全只被追逐权利的愿望驱使着吗?motivate somebody to do somethingWe may never know what motivated him to kill his wife. 是什么驱使他杀了他的妻子, 我们对此不得而知.2 to make someone want to achieve something and make them willing to work hard in order to do this 激励A good teacher has to be able to motivate her students. 一个好教师应该是有能力激励她的学生. motivate somebody to do somethingThe profit-sharing plan is designed to motivate the staff to work hard.这个利润分享计划就是要激励员工勤奋地工作。

BEC初级精讲班第10讲讲义

BEC初级精讲班第10讲讲义ProductdevelopmentObjectives: To learn to talk about product development学习表述产品发展To review sequencing words (first, after that etc)复习表示顺序的词和词组To review the present continuous and going to for future arrangements and intentions复习现在进行时和be going to表示将来的安排和打算Product testingtest/monitor/launch/develop/animalsSpeaking 1Key:1 B2 C3 A4 A5 A6 B7 CReading 2Key:Laboratory PeopleStage 1 Stage 2 Stage 3Test period 2 and a half yrs about 1 yr about 2 yrs about 3yrs Tested on Animals Fewer than 100 100-300 people 1,000-3,000healthy people who suffer from people inthe disease hospitals andclinicsReason for To show how to test safety to see how well to monitor the Testing: the drug works the drugs works patient for the and its level of success of thesafety drug andside-effectsVocabulary 4Paragraph 2: There are four stages of …. First of all … Then …Paragraph 3: The first stage … After that, … The final stage … While …Paragraph 4: When …Paragraph 5: When …, …finally …Writing5There are a number of stages in the drug development process. First of all, the company tests the new drug on animals. After that, the company tests the drug on healthy people to check safety. The drug is then tested on a small number of patients to see how well it works. Finally, the drug tested on a larger number of patients. While the company is testing the drug, it keeps a record of test results for the authorities. When the company has finished tests on humans, it applies to the authorities for approval. When the authorities approve the drug, the company can finally launch it.Marketing a productVocabularyprescription surgery information pack poster leafletjournalist = reporter = correspondent publicity campaign chemist's Listening 1请大家听2遍录音Key:1 Arthran.2 For anyone who suffers from arthritis.3 It will be available in hospitals or on prescription from doctors.4 Tiredness.5 There will be general information posters on display in doctor's waiting rooms and information leaflets for patients.2 .Key:1 send information packs to doctors (end of April)2 visit doctors to talk about the product (beginning of May)3 give posters to doctors ( a week before the launch)4 launch the drug ( in5 week's time - on 18 May)5 give information leaflets to patients (just after the launch on 18 May)the use of the present continuous for future arrangementsEssential vocabulary 152BusinessequipmentObjectives: To learn to talk about business equipmentTo practise reading for specific informationTo review language for giving instructions andpractise form-filling办公文具、办公家具和办公设备：office(computer) desk/chair, (book) shelf, (desk) lamp/anglepoise, file/folder, pencil holder,(electric) pencil sharpener, typewriter, typing paper, printer paper, Sellotape, stapler,in tray/in box, out tray/out box, paper clip, wastepaper basket/bin, filing cabinet,stationery cupboard,noticeboard, telephone switchboard, notepad, notebook, message pad, desk diary,headed paper, appointment diary, phone book/telephone directory/yellow pages,(ball point) pen/Biro, rubber/eraser, elastic band/rubber band, staple, photocopier, flip chart,calculator, laser/inkjet printer, microphone, slide projector, overhead projector(OHP),screen, video cassette recorder (VCR), digital video camera,computer (PC)/VDU (visual display unit) /desktop/lap-top,cassette(tape) recorder(player), board marker, answering machine, window envelope,franking machine加盖“邮资已付印证的自动邮资盖印机,swivel chair, carousel旋转式幻灯放映机socket, remote control, lectern Office equipmentVocabularyReading 2The AgfaλThe Xeroxλ( The offer is available until the end of march 1998. )3Key:1 A2 A3 C4 B5 C6 B7 B8 ASpeaking4Suggested answers:1 James Clarkson should buy the Xerox. He works from home. A biggermachine may not be practical.2 Eleanor Lewis should buy the Agfa. She works for a large company so the machine may need to make a large number of copies quickly.3 David Hollingsworth should buy the Xerox. He only needs the copier foroccasional use at home.Reading 5Key:Name: James ClarksonJob title: ArchitectIs interested in: 12 -Xerox XC830No. of employees in his company: 1-25Activity: Business and professional servicesInformation required for an immediate purchase:⎫Giving instructions请听2遍录音Listening 1Anna cannot find the operating instructions for the shredder and doesn’t know how to operate the machine.Becky explains the instructions to Anna.2 Listening again in more detail in order to complete the notes.Instructions for use of shredderHow to useToλ switch on, press the green button.Put the paper in.λTo switch off,λ press the red button.Possible problems What to doThe machine jams Press the red button. Removeλthe excess paper and start again.The motor overheats The machineλ switches off automatically.Leave it for 15-30 minutes before youswitch on again.Caution!Do not put your fingers into theυ shredder.Be careful with long hair and loose clothing.υEssential vocabularyPage 152BEC初级精讲班第11讲讲义CorrespondenceObjectives: To raise awareness of and practise writing formal correspondence To practise reading for specific informationSending a quotationReading 1The aim of the exercise is to introduce some samples of writing and to make the point that the type of correspondence we use and the language we write depends on a number of factors, including relationship.Key:1 Julian Hughes (fax) – has already organized courses for Norwest. Dave(e-mail) may also have done so.2 Rebecca Brooks (letter) – has not worked with Northwest before.3 Dave (e-mail) –is a personal friend of Alan’s.2Key:1 Synergy Management Consultants ( 7.5 hours)2 Watson & Railton3 ATC Consulting(£525 includes VAT, whereas Watson % Railton’s £499 does not)VAT= value added tax4 Synergy management Consultants5 Watson & Railton ( or in-company)in-company= in house in - service3 What differences are there between the fax, letter and e-mail?The differences fall into several categories such as salutations, use of language and familiarity. The linguistic differences include use of conventional phrases and also vocabulary such as venue/location, delegates/no. of people.I would like to point put that enclose is used only with letters but attach can be used with both letters and e-mails.1 Julian Hughes (fa x): Uses Alan’s first name, signs off with his own first name, no reference line, some informal language (Many thanks), some abbreviations (I’ve attached ) and some less formal vocabulary (no. of people).2 Rebecca Brooks (letter): Uses formal salutations (Dear Mr Pickering, Yours sincerely), reference line, formal phrases (your enquiry of 16 April), formal vocabulary (venue, delegates) and uses no contractions at all.3 Dave (e-mail): Uses first names, no reference line, informal time reference (yesterday), contractions (Here’s, I’ve), informal vocabulary (quote, wanted, give me a call), ellipsis (hope you can read it OK), and informal salutations (Best wishes).Letters of acceptanceReading1 Key:1 I am writing with reference to …2 I am happy to confirm …3 As some of our managers …4 I look forward …2 Match the functions with the paragraphs above.Making reference Paragraph1 –I am writing with reference to …Giving the reason for writing Paragraph 2 –I am pleased to confirm …Making a request Paragraph 3- Would it be possible to …?I would be grateful if you could …Signalling the end of the letter Paragraph 4 –I look forward to …Vocabulary 3Key:2 I am writing to…3 I am pleased to …4 I am afraid that …5 We would be gr ateful if you could …6 I enclose …7 If you require any further information, please do not hesitate to contact us.8 I look forward to receiving your reply.Writing 4Suggested answer:Re: Training course invoice 2948Dear Mrs BrooksThank you for your letter and invoice of 24 May 2001.I am afraid we are unable to accept the invoice as only six participants attended the seminar, not eight. Moreover, training packs were included in the price.I would be grateful if you could send me a correct invoice for the training course. I look forward to receiving your reply.Yours sincerelyAlan PickeringUseful materials关于书信写作的补充学习材料书信导读：尽管当今的科技发展已经将我们带进了数字时代，我们的日常生活也越来越离不开电话和互联网等先进的通讯方式，但是我们仍旧经常需要用书信来传达信息、表达情感。

BEC高级第10讲讲义

BEC高级精讲班第10讲讲义HomeworkreviewI. Homework reviewDear SirsI took your Computer Intermediate Level Course on 22 March at your company's premises. I am writing to complain about the course you provided.I chose your company because of your high reputation in teaching computer courses. Besides, your advertisement really lured me since you emphasised that you had some advantages over rivals. For example, you had an array of highly experienced teachers and a large number of up to date computers at the premises. You could teach students on how to become an expert in using some software, for instance, the word processor, spreadsheet, database and electronic mails. In addition, you promised to arrange satisfied buffet lunch.Unfortunately, the course did not match with what you promised. Only one teacher taught us how to the word processor. The teacher was not an experienced one since he taught us for the whole morning and left us to do nothing in the afternoon. Besides, we had to share one computer because there were six students in one group. Even worse, I had no enough food and felt hungry in the afternoon.Your company charged me a lot on the course and promised to provide a quality course. On the contrary, I did not learn anything from it. Therefore, I would insist on refunding my fee in full. I hope you can put my complaints into prompt attention.I look forward to receiving your reply soon.Yours faithfullyTracy HuV ocabularystudyII. V ocabulary StudyLearning words from the contextear lobehelixesChildhood is represented by formative earsIn face reading, the ears represent our childhood. Some practitioners believe the fortunes of boys and girls, from birth to age seven, are determined by the left ear. The right ear defines their lives from age eight to 14.Another school of thought, however, believes that boys’ lives start from the left ear and girls from the right. But both schools agree that the positions of the ear – from top to ear lobe – correspond to a person’s age.People with “good” ears usually hail from an affluent family, are intelligent and enjoy a lot of love and attention from their parents. Large ears are better than small ones. Their owners tend to be more energetic and enjoy good health. Ears that are higher than or as high as the eyebrows indicate outstanding academic ability and early fame. Good ears should also be well developed, with proportionate inner and outer helixes.Those with inner helixes that are bigger than the outer ones can be stubborn, hard to convince and usually loners. Well-formed and fleshy helixes are also preferred. Thin and poorly shaped outer helixes often reveal poor health at a young stage.Another factor is whether the ears lie flat against the head. Children with such ears are usually quiet and obedient, but more dependent and not keen on experimenting with new things. Those with ears that overly protrude from the head are usually “naughty”.Although non-conformist, they tend to be more creative and curious.Ears that are paler than the face colour are a good sign. They represent fame and career success. Pink and reddish ears symbolize romantic involvement. But dull and dark ears indicate problems with the kidneys, according to Chinese medical theory.People with long, large earlobes generally live long. Fleshy earlobes are also associated with wealth. Avoid piercing your ears if you have bulging earlobes. It diminishes your wealth factor. However, if you have small earlobes, ear piercing can enlarge the flesh and improve wealth.ear lobe noun [countable]the soft piece of flesh at the bottom of your earhelix noun[countable]plural helicestechnical a line that curves and rises around a central line 螺线线ￚsynonym spiralhail from something phrasal verbto have been born in a particular placeAnd where do you hail from?pierce verb[transitive] to make a small hole in or through something, using an object with a sharp pointSteam the corn until it can easily be pierced with a fork.Rose underwent emergency surgery after a bullet pierced her lung.pierce a hole in/through somethingPierce small holes in the base of the pot with a hot needle.bulge noun [countable]1 a curved mass on the surface of something, usually caused by something under or inside it 膨胀，凸起The gun made a bulge under his jacket.2 a sudden temporary increase in the amount or level of something 突然短暂的上升a bulge in the birthrateRecruitmentmethodsIII. Recruitment methods1. Speaking.Internal recruitmentAdvantages:The candidates already know the job and the company.Disadvantages:No new impetus, the same mindset;An internal candidate is not necessarily the best person on the market.Job AdvertisementAdvantages:Wide audience; can potentially reach the best on the market; fresh attitudes. Disadvantages:High processing costs: a large number of applicants need to be processed.Recruitment AgenciesAdvantages:Can be selective. Can potentially get the best person for the job quickly.Disadvantages:Expensive.HeadhuntingAdvantages:Can select high quality candidates.Headhunters know the market and the best people.Can access people not actively on the job market.Disadvantages:Very expensive in the short term.impetus noun [uncountable]1 an influence that makes something happen or makes it happen more quickly刺激，推动力impetus forThe report may provide further impetus for reform.这份报告为改革提供了进一步的推动力。

“历年BEC中级真题阅读精讲”系列之二十八：第二辑T2P3 百货商店魔力

人邮第二辑真题TEST 2 READING PART 3Department Store MagicFor most of the 20th century Smithson's was one of Britain's most successful department stores, but by the mid-1990s, it had become dull. Still profitable, thanks largely to a series of successful advertising campaigns, but decidedly boring. The famous were careful not to be seen there, and its sales staff didn't seem to have changed since the store opened in 1908. Worst of all, its customers were buying fewer and fewer of its own-brand products, the major part of its business,and showing a preference for more fashionable brands.But now all this has changed, thanks to Rowena Baker, who became Smithson's first woman Chief Executive three years ago. Since then, while most major retailers in Britain have been losing money, Smithson's profits have been rising steadily. When Baker started, a lot of improvements had just been made to the building, without having any effect on sales, and she took the bold decision to invite one of Europe's most exciting interior designers to develop the fashion area, the heart of the store. This very quickly led to rising sales, even before the goods on display were changed. And as sales grew, so did profits.Baker had ambitious plans for the store from the start. 'We're playing a big game, to prove we're up there with the leaders in our sector, and we have to make sure people get that message. Smithson's had fallen behind the competition. It provided a traditional service targeted at middle-aged, middle-income customers, who'd been shopping there for years, and the customer base was gradually contracting. Our idea is to sell such an exciting variety of goods that everyone will want to come in, whether they plan to spend a little or a lot.' Baker's vision for the store is clear, but achieving it is far from simple. At first, many employees resisted her improvements because they just wouldn't be persuaded that there was anything wrong with the way they'd always done things, even if they accepted that the store had to overtake its competitors. It took many long meetings, involving the entire workforce, to win their support. It helped when they realised that Baker was a very different kind of manager from the ones they had known.Baker's staff policies contained more surprises. The uniform that had hardly changed since day one has now disappeared. Moreover, teenagers now get young shop assistants, and staff in the sports departments are themselves sports fans in trainers. As Baker explains, 'How can you sell jeans if you're wearing a black suit? Smithson's has a new identity, and this needs to be made clear to the customers.'She's also given every sales assistant responsibility for ensuring customer satisfaction, even if it means occasionally breaking company rules in the hope that this will help company profits.Rowena Baker is proving successful, but the City's big investors haven't been persuaded. According to retail analyst, John Matthews, 'Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn't done anything toachieve it. And in my view the company's shareholders are not convinced. The fact is that unless she opens several more stores pretty soon, Smithson's profits will start to fall because turnover at the existing store will inevitably start to decline.'13 According to the writer, in the mid-1990s Smithson's department storeA was making a loss.B had a problem keeping staff.C was unhappy with its advertising agency.D mostly sold goods under the Smithson's name.14 According to the writer, Smithson's profits started rising three years ago because ofA an improvement in the retailing sector.B the previous work done on the store.C Rowena Baker's choice of designer.D a change in the products on sale.15 According to Rowena Baker, one problem which Smithson's faced when she joined was thatA the number of people using the store was falling slowly.B its competitors offered a more specialised range of products.C the store's prices were set at the wrong level.D customers were unhappy with the service provided.16 According to the writer, many staff opposed Baker's plans becauseA they were unwilling to change their way of working.B they disagreed with her goals for the store.C they felt they were not consulted enough about the changes.D they were unhappy with her style of management.17 Baker has changed staff policies because she believes thatA the corporate image can be improved through staff uniforms.B the previous rules were not fair to customers.C customers should be able to identify with the staff serving them.D employees should share in company profits.18 What problem does John Matthews think Smithson's is facing?A More money needs to be invested in the present store.B The company's profits will only continue to rise if it expands.C The refurbishment of the store is proving unpopular with customers.D Smithson's shareholders expect a quick return on their investments.《Department store magic》，字面上是百货公司的魔力。

2022BEC商务英语中级阅读讲义汇集

2022BEC商务英语中级阅读讲义汇集为了让大家更好的预备商务英语BEC考试，我带大家整理一下商务英语中级阅读精品讲义,下面我就和大家共享，来观赏一下吧。

BEC商务英语中级阅读精品讲义1第四课时Test 2READINGPART ONEQuestions 1-71 Sometimes it is necessary to insist on further explanation.2 You shouldnt focus on your response while others are still speaking.3 People are reluctant to admit that they dont listen well.4 There are benefits in seeing things from the speakers perspective.5 Keen observation of the speaker can support our listening skills.6 It is risky to think about a different issue while someone is speaking.7 People do not mind hearing their own views summarised.Good listener, better managerAToo often we accuse others of not listening, pretending that we ourselves are faultless, yet in our hearts we know that many of the mistakes we make come about because we havent listened carefully enough. We get things wrong because we havent quite understood what someone meant when they were talking to us. Anyone who has ever taken the minutes of a long meeting will know how hard it is to remember -despite the benefit of notes - exactly what everyone said. But success depends on getting things right - and that means listening.BListening is not the same thing as hearing; it is not an effortless activity. It demands attention and concentration. It may mean quizzing the speaker for additional information or for clarification - it is always better to ask than to continue regardless and get things wrong. However, if you allow your mind to wander onto something else, even for a few minutes, youll miss what the speaker is saying - probably at the very moment when he or she is saying something critical. And not having heard, you wont know youve missed anything until its too late.CThe most common bad habit we have is to start thinking of what we are going to say about the subject long before the other speaker has finished. We then stop listening. Even worse, this often adds rudeness to inattentiveness, as once you have decided what to say there is a fair chance you will interrupt to say it. Good listeners dont interrupt. In fact it is often worth explaining the main idea of what you have just been told before going on to make your own points. Nobody is offended by this and it shows that you have listened well.DAbove all be patient and accept that many people are not very good communicators. Its helpful to remember that the ways people move and position themselves while they are speaking can reveal a great deal about what they are saying. Equally importantly you should put yourself in the other persons place, both intellectually and emotionally; it will help you to understand what they are getting at and form a response. But dont be too clever. Faced with a know-all, many people keep quiet because they see no point in continuing.Test 3READINGPART ONEQuestions 1-71 Listen to what your boss tells you about how well you are working.2 Realise that your boss will occasionally need to be left alone.3 Comment on your bosss work in a positive spirit.4 Try to impress your boss with your thoroughness.5 Do not hesitate to involve your boss if you have difficulties with your work.6 Show your boss that you are capable of working at a higher level.7 Speak to your boss, even about matters not directly related to yourwork.MANAGE YOUR BOSSAdvice from four top business people on how you should treat your bossAThe ConsultantNo boss likes nasty surprises. Thinking you can solve a serious problem before he or she finds out is a doomed strategy. Much better to inform your boss about the situation early on, together with your suggested solution. Also, remember that bosses like praise as much as any employee. Do this without making it obvious, if only to earn the right to criticise (constructively, of course). Consideration is the key word. Treat bosses as you hope to be treated - it should help you to move up to the next level.BThe DirectorOf course there are all the formal things in managing your boss -ensuring that you come to meetings well prepared, that you have a good eye for detail, and so on. But you also need to distinguish effectively between things that are important and things that are merely small details. Bosses like it if you can see the big picture because they want to be able to delegate. So its all about psychology, as well as performance.CThe ChairmanBosses want people to understand their objectives, their way of working and the pressures they are under. If you can understand what sort of individual your boss is, it is easier to appreciate why certain reactions might arise, and thus avoid problems. Also, keep the lines o f communication with your boss open. You need to receive ongoing feedback on whether your work is effective, asking about what you do not understand, and, if necessary, discussing personal issues from outside the workplace. When the gap between you is reduced. so are the difficulties.DThe Chief ExecutiveUnderstand that a boss will want to take the glory when things go well. After all, they take ultimate responsibility, so they deserve some of the credit. Also, find out about your bosss outside interests, as this can help to improve the relationship. You may find you have an interest in common. Similarly, recognise that everyone is human, and there are times when a request from you may be unwelcome. Get to know your bosss Personal Assistant, who can advise you when it is a good time to talk to him or her.练习. Japanese McDonald’sIf you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.McDonald’s came to Japan in 1970 searching for a Japanese partnerwith whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.B. McDonald’s took a chance and chose him.C. Fujita and McDonald’s continue to benefit from each other.D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.E. Fujita likes to take credit for a rise in the average weight of his people.F. And within a year he had broken McDonald’s world record forone-day sales: $14,000.G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.H. But Fujita himself prefers noodles to Big Macs.I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.答案：1. A;2. B;3. G;4. F;5. DBEC商务英语中级阅读精品讲义2第五课时练习3. Banks and Banking : Other Bank ServicesA modern bank provides many services other than checking accounts. ____1____If you went to a bank to open a savings account, you would go through almost the same procedures followed in applying for a checking account. ____2____ Then you would be given a passbook in which your initial deposit would be recorded. All deposits and withdrawals from your account are entered into your passbook. ____3____ With a regular passbook savings account, you would be able to withdraw money wherever you needed it. All you would have to do is fill out a withdrawal order and present it, along with your passbook to the teller.All banks pay interest on savings accounts. ____4____ Banks also pay interest at different times. ____5____ Suppose, for example, that on January 1, you deposited $ 1,000 in a bank that paid 4 1/2 percent interestsemiannually. By July 1,you would have earned $ 22.50 interest. This interest would automatically be credited to your account; and of you left it in the bank, along with your original deposit, you would receive interest on $ 1,022.50 for the next six-month period. That is, your interest would be compounded.A. But the majority of them pay semiannually, that is, every six months.B. The interest rate varies from bank to bank, but the general range is from 4 1/2 to 6 percent.C. This means that passbook contains an actual record of all transactions made and that you know the exact amount of savings you have at any one time.D. One of these is checking accounts.E. First you would be asked to fill out a signature card.F. But most banks pay interest at the end of a year.G. One of the most important of these is regular passbook savings.H. One can withdraw money whenever necessary.答案：1.G;2. ;3. ;4. B;5. APART TWOQuestions 8-12l Read this text about electrical power in Canada.l Choose the best sentence from the list A-I to fill each of the blanks.l For each blank (8 - 12) mark one letter (A - I) on your Answer Sheet.l De not mark any letter twice.l One answer has been given as an example.ELECTRICITY: WEALTH, MONEY, POWERCanadian industries have prospered for more than a century on the country’s abundance of cheap, reliable electrical power. ____ example____. In fact, Canada consumes more electricity on a per person basis than any country except for Norway ____ 8 ____Electricity is a significant source of export income for Canada. ____ 9 ____ But in the 1970s , Canadian exports rose sharply to address the U. S. demand for cheaper and more reliable.In 1985, exports of Canadian electrical power reached 1,400 million US dollars ____. 10 ____. Net electricity exports account for more than 60% of Canada’s balance of trade.Domestically, Canada continues to generate electrical power, primarily from water ____ 11 ____ Exports of electricity are now subject to forces far beyond the control of utility managers ____ 12 ____Example: BA. Besides, electricity from coal and nuclear is 50% to 75% cheaper than many other industrial nations.B. Generated primarily by water, our power supplies have attractedand supported energy-intensive industries such as mining.C. It also ranks among the top three electricity producers in the world, behind the U. S. and Russia.D. Next to electricity, Canadian paper exports came to 900 million US dollars every year in the 1960s.E. Two large nuclear power plants began to generate electricity.F. Since then, electricity’ exports have declined but they have continued to exceed 700 million US dollars.G. Environmental and trade policies all influence electrical production and trade.H. Canada and the U. S. imported and exported power in almost equal measures after 1901.I. Therefore, the Canadian government has little influence on these forces.答案：8.C 9. H 10. F 11. A 12. GBEC商务英语中级阅读精品讲义3PART TWOQuestions 8-12l Read this letter to the editor of The Economist.l Choose the best sentence from the list A-I to fill each of the blanks.l For each bland (8-12) mark one letter (A-I) on your Answer Sheet.l Do not mar4 any letter twice.l One answer has been given as an example.Sir,You state on February 13 th that New Mexico has “few natural resources”, ____ example____ In 1991 New Mexico ranked fourth in the United States in production of natural gas, seventh in oil and tenth in non-fuel minerals ____8____ Non-fuel minerals contributed about $ 1 billion and coal $ 509 million.Taxes from production of fuels and minerals, and lease payments on state lands have been set aside by legislative acts to endow two permanent funds worth about $ 5.65 billion, ____9____ In addition, during fiscal year 1991 , payments to New Mexico from taxes on federal lands were S 108 million, all earmarked for public education.____10____ About $566 million came from taxes and permanent-fund earnings attributable to oil and gas production.____11____ Tourism is an important industry in Mew Mexico, yet its economic impact on the public sector is dwarfed by that of mineral production.New Mexico came through the recent recession in much better shape than most other states. It does not have a deficit. ____12____ States that rely primarily on a sales tax or on an income tax have big problems during economic downturns. Income growth per head in New Mexico averaged 6.1/00 in the year to October 1992-one if the fastest growth rates in the United States.Charles ChapinExample: CA. That it has a broadly based tax structure is an important point.B. In 1992 it produced more oil than Colorado and Kansas combined.C. However, the extractive mineral industry in New Mexico is oneof the state’s strongest economic forces.D. During fiscal year 1992 New Mexico raised permanent funds worth about $6.1 billion.E. The combined value of oil and gas production was $ 2.8 billion.F. Some 16,000 employees work in the extractive industries and their wages are among the highest of any major industry.G. The $39 million earned by these funds in 1991 was used to finance education and other public services.H. Only S 25 million came from agricultural taxes.I. New Mexico’s extractive mineral industries contribute about a third of the state’s $ 1.9 billion general-fund income in fiscal year 1991.答案：8. E 9. G 10.I 11. F 12. A。