高中英语 Unit1 Advertising Reading教学设计1 牛津译林版必修4
20172018学年高中英语Unit1AdvertisingSectionⅠWelcometotheunit&ReadingPrereading教学案牛津译林版
Unit 1 AdvertisingSection Ⅰ Welcome to the unit &Reading-Pre-readingIf you can get a few weeks off study, then try a volunteer holiday! A volunteer holiday is completely different from the normal kind of holiday that most people are used to. It lets you learn so much about the people and culture of the place that you choose to visit. It can be hard work, but most people think it is a special experience that may change their life. Another great benefit of a volunteer holiday is that you will meet lik eminded people and you may become lifelong friends!Volunteer holidays are mainly divided into three kinds:*Helping the people who need help.*Helping to care for endangered wildlife.*Helping to protect the environment.If you want to go on a volunteer holiday, the first decision you need to make is where to go. A good way to plan a volunteer holiday is to work on a volunteer project. For example, Global Volunteers is an organization which offers volunteer holidays in many places around the world. You can travel to a certain country, play games with the local children, and visit the local people. You might fix up(修理,装饰) a house or help with the gardening.Volunteer holidays can be as short as a week, or as long as a year. What's certainis that you will learn a lot about the place you go to, and you will return with some amazing memories.Section_ⅠWelcome_to_the_unit_&_Reading_—_Prereading[原文呈现][读文清障]AdvertisementsNowadays, we can find advertisements① almost wherever we go② . We are so used to③them that we often do not even realize how many we see and hear in a day. I did some research on④advertisements, and have some very important information to share⑤with you.What is an advertisement?An advertisement uses words and pictures to persuade⑥ people to buy a product or service, or to believe in an idea. Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements —commercial advertisements⑦and public service advertisements⑧(PSAs). A commercial advertisement is one which someone has paid for to advertise⑨a product or service⑩. PSAs are often run for free⑪, and are meant to⑫ educate people about health, safety, or any other problem that affects public welfare⑬.①advertisement/əd'vɜːtIsmənt/n.广告;广告宣传②wherever we go是wherever引导的地点状语从句。
【高一】牛津高一英语Unit 1 Advertising教学设计
【高一】牛津高一英语Unit 1 Advertising教学设计【高一】牛津高一英语unit1advertising教学设计牛津大学高一英语a单元教学设计堂设计指导思想:本课程旨在培养学生的听、说、读、写技能,听、说、读、写的内容围绕本单元的主题“广告”。
本节包含的一系列活动为学生提供了锻炼听力、口语、阅读和写作技能的机会。
本课程的重点是培养学生在听力过程中获取和处理信息的能力,发展听力策略,发展语感以及口语表达的准确性、恰当性和连贯性。
teachingaims:1.学习并练习听力、阅读、口语和写作技能。
2.learnhowtolistenforstatisticsanddescriptions教学程序:step1lead-in(brainstorming)在编写NAD之前,请学生进行头脑风暴或思考。
【设计说明】这一问题的提出既可复习本单元阅读的内容,又将本堂的听力训练重点与本单元主题结合起,自然流畅导入本。
步骤2技能构建1helpstudentstolistenforstatisticsanddescriptionsandreviewhowtoreadthesestatist ics:【设计说明】帮助学生复习分数、小数和百分比的表达,并提醒学生注意正确阅读分数、小数和百分比,尤其是小数点后的数字。
step3notice要求学生列出描述不增加、不增加、不改变、不改变和限制的单词和短语,并给予注意【设计说明】引起学生对这些表达方式的重视,为学生顺利完成后续听力任务扫除障碍,有利于切实提高学生听的能力。
4.听力练习havestudentslistentotherecordingtwiceanddotheexerciseonp12andaskthemtonotethat theyhavetodosomesimplecalculations.then,checkanswersasaclass.listentotherecord ingforathirdtimeifnecessaryandmakesurestudentsdidthecorrectcalculations.【设计说明】本练习可以训练和测试学生识别和口述数字的能力,包括分数、小数和百分比,简单的计算也可以训练学生的听力理解能力。
牛津高中英语模块四unit1—1教案(advertising)
课程单元教学设计首页课程课题:Unit 1 Advertisi ng ------------ Period 1 Welcome to the unit牛津高中英语教学设计单元:Unit 1 Advertising板块:Welcome to the unit课堂设计指导思想:本堂课以听说为主,是整个单元的第一课时,是对整个单元的导入,应起到引导学生对本单元主题即广告业和广告产生情趣。
首先通过让学生欣赏若干精彩的英文广告以激发他们的情趣;接着通过课本提供的六张图片让学生初步了解广告的基本分类及其相关目的。
学生应积极参与到上述活动中,并在活动中到达操练口语的目的;与此同时,有关“地球日”和“禁毒”内容的公益广告有利于培养学生的高尚情操和社会责任感,这也有助于达成新课程标准中有关情感态度的目标要求。
Teachi ng aims:1. To enjoy some beautiful advertiseme nts and have a gen eral idea of advertiseme nts.2. To talk about the four advertiseme nts and get some ideas of the two main types of ads and theirrespective purposes.3. To get invo Ived in the discussi on and practice spoke n En glish.Teachi ng procedures:Step 1 lead-inThe teacher shows the students several beautiful advertisements, among which are both commercial advertiseme nts and public service advertiseme nts.【设计说明】在我们的日常生活中,广告随处可见。
【牛津译林版】必修四:Unit1AdvertisingProject教案
【⽜津译林版】必修四:Unit1AdvertisingProject教案M4U1 Part6 Project Developing an adcampaign【设计思想】本堂课的宗旨是引导学⽣在“做中学”,通过让学⽣完成⼀份围绕本单元主题的传单来学习和使⽤英语。
引导学⽣主动学习,帮助他们形成以能⼒发展为⽬的学习⽅式,⿎励学⽣通过体验、实践、讨论、合作和探究的⽅式发展⾃⼰的语⾔综合能⼒。
【教学⽬标】1. To encourage Ss to use what they’ve learnt throughout the unit tocomplete a project.2. To consider three thingsa) the garget audience of the ad campaign.b) the message they want to sendc) how they plan on reading their target audience3.To know how to cooperate and do the project together.【重点难点】Help the students know how to develop an ad campaign.【教学环节】Step 1: Lead-in1. Ask Ss to work in group of four and each student should find thegeneral idea of each paragraph and tell his group member.2. Ask Ss to report their resulta) Para one: the definition of an ad campaignb) Para two: the target audience and how to determine the target audience.c) Para three: what the ad campaign s aysd) Para four: how to reach the target audienceStep 2 : Reading1. Structure of this passagea) introduction of subjectb) supporting detailsc) conclusion2. More questions to understand this passage1) What do you know about an ad campaign?2) What must you keep in mind when you start a successful advertising campaign?3) Why do you need to research your audience?4) What is important when you are planning an ad campaign?5) What should your advertising campaign be based on?3. Use the same way to read the other article. Following questions will help you to understand it bette r.1)Why is anti-smo king chosen as the subject of the ad campaign?2)What is the main aim of the anti-smoking campaign?3)How can high-school teenagers be convinced not to start smoking? Step 3: Language focus:Step 4:Developing an ad campaignPlanningPreparingProducingPresentingStep 5:Homework语⾔点(供参考,可根据学⽣情况进⾏删减)1. build—built---buil t①建⽴,创⽴: build a nation 建⽴⼀个国家built a successful business out of their corner grocery store. 从他们街道拐⾓的杂货店创办了⼀家成功的公司②监督:命令、资助或监督…的建设:The administration built several new housing projects.⾏政部门资助了好⼏幢新楼的建筑项⽬We are building socialism with the Chinese characters.2. reach①被看到/听到Through television and radio we are able to reach a wider audience.②伸展,伸出,延伸:reached out an arm.伸出⼀只⼿臂③到达 I hope this little will reach you.3.have …. in mind考虑When you’re going to do sth. you must have a clear target in mind. Watching TV all evening wasn’t exactly what I had in mind.have it in mind to do sth… 打算做某事You must have it in mind to post the letter for me.keep /bear … in mind 记住= learn by heartmake up one’s mind/change one’s mind 下定决⼼/改变主意4. figure out①理解,弄明⽩I can’t figure out why he quit his job.②想出,计算出 Have you figure out how much the holiday will cost?He's trying to figure out a way to solve the problem.5. get … to do 使…做某事He got his sister to help with his homework.get … doing 使…开始做某事Can you really get the old car running again?What he said got me th inking.get … done 使…被做I got my pocket picked the other day.get done 表被动get hurt/burnt/separated6. determine v.确定;决定Vt.确定 determine sth.They have determined the date for our party.Vi.决定determine to do sth.= be determined to do sth. 下定决⼼做He determined to get there first.= He was determined to get there first.determine on (doing )sth. 就……做出决定We determined on an early start.adj. determined 有决⼼的,决定的(在句中常作定语或状语)She is a very determined woman who always gets what she wants.be determined +从句/be determined to do sth.At the age of twenty, Steve left his hometown, determined not to return without making his mark. 在⼆⼗岁时,Steve离开了他的家乡,下定决⼼不搞出点名堂绝不回来。
牛津高一英语Unit 1 Advertising教学设计
牛津高一英语Unit 1 Advertising教学设计牛津高一英语Unit 1 Advertising教学设计课堂设计指导思想:这一板块的设计是对学生进行听说读写技能的训练,而听说读写的内容都围绕本单元主题“广告”展开。
本板块包括的一系列活动为学生提供了锻炼听说读写能力的机会。
本堂课的重点是培养学生在听的过程中获取和处理信息的能力,培养听的策略,培养语感以及口语表达的准确性,得体性和连贯性。
Teaching aims:Get to learn and pralls of listening, reading, speaking and writing.2. Learn how to laand dTry to appllls lealete a bar chaTeaching procedures:Lead-in (Brag)Ask studbraw to gation before writing an ad.【设计说明】这一问题的提出既可复习本单元阅读课的内容,又将本堂课的听力训练重点与本单元主题结合起来,自然流畅导入本课。
2 Skills building 1Help studlaand dand review how to readatistics: 【设计说明】帮助学生复习分数,小数和百分数的表达方式,并提醒学生注意分数,小数和百分数,特别是小数点后数字的正确读法。
NAsk studlistencarefully and pay awords and phrases that describe an increase, a decreaange, a range and a l【设计说明】引起学生对这些表达方式的重视,为学生顺利完成后续听力任务扫除障碍,有利于切实提高学生听的能力。
Listening praHave students lding twice and do the exP12 and aaave to dle calculations. Tanswers as a class. Lding for a thirdary and make sure students didalcula【设计说明】这一练习可训练和检测学生辨识和听写包括分数,小数和百分数的数字的能力,其中简单的计算也可训练学生的听力理解能力。
高中英语Unit1AdvertisingReading教案牛津译林版必修4
Unit1 Advertising课堂设计指导思想:本堂课是阅读课的第二课时。
本课旨在巩固学生从文章中获取的主要信息和对语篇的整体理解。
在此基础上,操练文章中的主要语言点。
形式多样的语言点操练过程既是学生学习语言知识的过程,更是训练学生听说读写技能的过程。
本课语言点操练的重点是习惯用语和固定搭配,主要以听说的方式,在句子层面让学生当堂操练语言点,为综合运用英语打下基础。
Teaching aims:1. To get to grasp the usage of the main language items.2. To train listening, speaking, reading and writing skills by practicing the language items.Teaching procedures:Step 1 RevisionAsk students to fill in the blanks with the first letters given. The short passage is a summary of the reading text which is closely related to advertisements. 【设计说明】让学生根据所给首字母填空完成短文,可复习巩固上一课时对文章的理解,并自然导入本课。
Step 2 Language focusList the main language items in the reading text and draw students’ attention to them.【设计说明】列出主要语言点,让学生清楚了解本堂语言操练课的重点所在。
Step 3 Explanation and practiceExplain the main usage of the listed language items and use different ways, such as sentence translation, multiple choices to help students to practice.【设计说明】精讲所列出的主要语言点,通过句子翻译,选择填空等方式帮助学生操练这些语言点,以达到逐步掌握其用法,并灵活运用的目的。
英语:Unit1《Advertising》Welcome课件(1)(译林牛津版必修4)
Commercial advertisements
A
commercial advertisement is intended to promote a product or service.
Let’s discuss ! (P1)
1.
Which are public service advertisements and which are commercial advertisements? 2.What do the advertisements tell us?
Homework
1.Finish the paper about the 6 posters and learn some useful expressions. 2.Get more information on how to make an effective advertisement .
让我们把一切做得 更好!
9.Connecting People.
理解就是沟通。
(Nokia) 10. We lead. Others copy.
我们领先,他人仿效。 (Ricoh Copier 理光复印机)
Let’s Байду номын сангаасebate !
Pros
Advertisements do more good than harm! Cons Advertisements do more harm than good!
Let’s learn!
2.How many types of advertisements do we have ? What are they? We have two main types of advertisements. They are public service advertisements and commercial advertisements.
英语:Unit1《Advertising》project课件(1)(译林牛津版必修4)
Once the general strategy is decided, the planning advertising company begins 10. p______ the campaign. The company collects as information much 11. i__________ as possible about the product and the customers who might buy 12. b_____ it. The person at the advertising company in charge of the 13. p_____ then holds a meeting. project
高
一
英
语
Module 4 Unit 1 Project: developing an ad campaign
How do you build an ad campaign
授课教师:刘淑英
Try to find out the main idea of each paragraph
Find the main idea of each paragraph
Present will be a person to think up an idea for an advertisement, and a person to buy 14. space in newspapers or time on s_____ TV. There will be a writer to write the text and designer to 15. design the ad, using d______ pictures or photographs and the text.
高一英语 Module 4 Unit 1 Advertising 教案牛津版
Module 4 Unit 1 Advertising (For teachers)Welcome to the Unit1 advertise vt. 为…登广告People advertise things they wish to sell.vi. advertise for登广告征求advertise for a job/a house advertisement(c.n.) n. put an advertisement=advertiseput /place an advertisement in a newspaper for 在报纸上登广告招聘advertiser 登广告的人广告商advertising n. 广告业China Daily has plenty of ___________(广告) advertisements2 aware意识到的;明白的,熟知的,有意识be aware of知道eg. He wasn’t aware of the danger.be aware + that-从句/ wh-从句觉察到eg. She was aware that something was burning.她觉察到有东西烧着了。
be aware how/whether 知道/意识到多么/是否。
我清楚工作职位非常少。
I am aware that very few jobs are available.Reading1 intend v. 打算(1)intend to do sth. / doing sth.打算干……What do you intend to do?你打算做什么? (2) intend sb to do sthintend sb. for这两种用法也常用被动be intended to do/be intended for被打算….a book intended for children/ the old(3)had intended=intended to have done本打算干……(2)和(3)的用法也适用于mean 和plan 而(2)的用法也适用designintend that-从句They intend that the plan should be put into practice within the year.→They intend the plan to be put into practice within the year.intention n. 目的,意图I’d like to go to the cinema with you,Dad.Sorry, my darling, but the film is _________for adults only.A admittedB intendedC promisedD permitted (B)2 。
高中英语Unit1AdvertisingSectionⅠReading(Ⅰ)(Welcometotheunit
Unit 1 Advertising人们每天都会接触到形形色色的广告,然而最普遍、最简单的就是分类广告了。
下面让我们一起了解一下此类广告吧!AdvertisingAdvertising is only part of the total sales effort,but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose.The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available.Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience,many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors,attractive pictures,and short messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short,often no more than a slogan which the public identifies with the product.The same techniques have been carried over into television advertising.Voices and music have been added to colors and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many mercial television has mixed entertainment and advertising.[阅读障碍词]1.classify v.分类2.section n. 部分3.characteristic adj. 特色4.identify v. 确认,识别5.commercial adj. 商业的6.entertainment n. 娱乐[诱思导读]根据短文内容,回答下列问题1.What is advertising designed for?Attracting the most attention.2.According to newspaper ads,what's the advantage of television ads?Voices and music have been added to colors and pictures.Section ⅠReading (Ⅰ)(Welcome to the unit & Reading)Ⅰ.匹配下列单词的词性及汉语意思( )1.innocent A.vt.& vi.欺骗;作弊n.骗子;欺诈行为( )2.cure B.adj.清白的,无罪的;无恶意的;纯真的( )3.cheat C.vt.治愈;解决n.药物,疗法;对策( )4.mental D.vt.& vi.以……为目标;瞄准n.目的,目标( )5.aim E.adj.心理的;思想的,精神的;智力的( )6.consult F.n.座右铭;格言,箴言( )7.nationwide G.vt.咨询;请教( )8.motto H.n.杂货店( )9.grocery I.adj.&adv.全国范围的(地),全国性的(地)( )prehension J.n.理解力,领悟能力;理解练习[答案] 1-5 BCAED 6-10 GIFHJⅡ.选择下列句中词组的汉语意思( )2.We must be aware of the importance of confidence.( )3.We were hoping to keep the party a secret-it was meant to be a surprise for Jane.( )4.If you tell him that it'll make him earn a lot of money,he's bound tofall for the idea.( )5.Do you like being played tricks on in public?[答案] 1-5 BCAEDAdvertisements(广告)Nowadays, we can find advertisements almost wherever we go①. We are so used to them that② we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.What is an advertisement?An advertisement uses words and pictures to persuade(说服) people to buy a product or service, or to believe in an idea.Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements-commercial advertisements and public service advertisements (PSAs).A commercial advertisement is one which someone has paid for to advertise a product or service③. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare(福利)④.广告现今,无论我们走到哪里,几乎都可以看到广告。
高中英语 Unit1 Advertising-Reading(1)优质课件 牛津
Enjoy your music, Enjoy your Sony!
Shoes can fly! So do your dreams!
Sedal Shampoo Everything is possible!
Commercial advertisements
•People learning a lot by following the advice they give
Homework
Finish C1, C2, and D on page 4
_D_e_fi_n_it_io_n_ persuade people to buy a product or
service, or to believe in an idea.
Types/ 4 Commercial
Public service
categories __a_d_v_er_t_is_e_m_e_n_t_s ___ advertisements
(说明文)
a subject
introduction of subject supporting details
conclusion
Structure of the writing:
Subject
Paragraph 1
Introduction of the subject Paragraph 2
Supporting details
PSAs
Earth Day Say ‘No’ to Drugs
Prediction:
What may be talked about in this expository writing?
高中英语Unit1 Advertising教案学案练习一体化 牛津版 学案
高中英语Unit1 Advertising教案学案练习一体化学习目标1.词汇: advertise, share, persuasive,product, service, promote, place, intended, educate, welfare, plete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, mit, smart, satisfied, publisher, unique, senior, choice, remend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach2.词组、短语:be used to,be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with,believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, e up with,3.语法、结构:direct speech and reported speech 直接引语和间接引语4.技能指导:1)read expository writing2)write an advertisement and develop an advertisingcampaign合作探究Wele to the unitI. Read the following and tell whatthey are for:1. Home-care helper for disabled woman in herdowntown home, provide personal care andrecreation, 10 a.m. to 6 p.m., five days a week.824-3174 between 4 and 7 p.m.2. Large bedroom in shared house, close todowntown and University, off-street parking, onbus route, park with tennis courts across thestreet.824-2723 or 823-0236.3. 11 a.m. to 2 p.m.pletePasta DinnersTel: 4223074. Tent--£35Nylon, blue and green; lm high, 120cm wide,190cm deep (for two people)Portable CD player--E60With radio, stereo headphones, case. No batteries.16cm x 13cm x 6cm. Weighs 2kg5. Save 25%Allmen'spyjamasII. We have two basic types of advertisements. One is A mercial advertisement (CAs 商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.1)Make it possible with Canon. 佳能数码相机广告2)The daily modern 日产(尼桑)汽车广告3)Planned ParenthoodChildren by choice, Not by chance4)There’s no better way to fly.德国汉莎航空5)The power of dreams 本田汽车广告6)Make Poverty History7)Like no other 索尼产品广告8)Take TOSHIBA, take the world.9)One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved.10)We can beat extreme poverty, starvation, AIDS. But we need your help11)The choice of a new generation.新一代的选择。
Unit 1 Module 4 Advertising Reading教学设计
Unit 1 Module 4 Advertising Reading教学设计一、教材分析本节课教学内容是牛津高中英语模块4中的Advertising Reading,目的是引导学生对“广告”的兴趣。
《高中英语课程标准》中强调指出:英语教学中能让学生能根据一定的话题开展交流与合作,提高自己的表达能力。
因此,本节课内容的教学要激发学生对广告的兴趣。
并且通过相互之间的合作完成广告的制作,从而在学习过程中提高自己的合作意识。
二、设计理念英语是一种运用广泛的工具性语言,其实用性是不言而喻的。
利用英语设计广告是生活中常见的现象。
因此,如何引导学生把这种设计兴趣转化成自己的学习动机,从而增强学习的自信心。
广告设计首先要让了解广告的意图,然后根据广告要呈现的内容,通过相互之间的合作共同完成任务。
这样,不仅使学生克服制作中的困难。
同时,还促使学生养成善于合作的精神。
三、教学目标1.知识与能力:通过学习了解广告有哪些种类;制作广告的目的与广告的功能。
2.过程与方法:利用多媒体技术创设情境,从中获取相关的知识信息。
让学生在大量的信息中阅读,通过搜集相关的资料,让学生分组合作尝试着制作广告,以逐步的提高动手实践能力。
3.情感、态度与价值观:通过一定内容的广告设计,培养正确的人生观、世界观与价值观,从而增强自己的社会责任感。
通过小组之间的相互合作完成广告的制作过程,培养学生学会与人合作的意识。
四、教学重点与难点1.了解广告的种类与广告的功能。
2.怎样设计一份内容丰富的广告。
五、教学过程1.情境导入:情境再现:Lead-in Step1:Talk about the drought in the southwestern part of China多媒体视频video给学生展示我国某地出现的旱灾情况(土地大面积龟裂,人畜饮水困难,庄稼大面积枯黄)2.讨论交流:就观看的灾情发表自己的看法出示问题:①What are your suggestions about helping people there?②How to encourage others to help them?讨论:T:where can you find ads?Ss:On newspapers,magazines,the Internet,radio and television...T:what can be advertised?Ss:A kind of product,maybe an idea.Get to know the advertisementsStep3:Watching and listening根据以上信息展示两则广告,并从中获取相关的信息:(设计目的:通过广告内容的呈现,引导学生捕捉广告相关的信息,表格中划线部分是学生筛选到的信息。
高二英语Unit 1 Advertising教案
高二英语Unit 1 Advertising教案高二英语Unit 1 Advertising教案话题领悟一.背景导入Se slgans fr advertiseents1 Gd t the last drp 滴滴香浓,意犹未尽。
(麦斯威尔咖啡)2 be u thirst 服从你的渴望。
(雪碧)3 The ne digital era 数码新时代。
(索尼影蝶机)4 Tae tie t indulge 尽情享受吧!(雀巢冰激凌)Petr in tin, daning lse t e 动态的诗,向我舞近。
(丰田汽车)6 ust d it 只管去做。
(耐克运动鞋)7 The taste is great 味道好极了。
(雀巢咖啡)8 Feel the ne spae 感受新境界。
(三星电子)9 Intelligene everhere 智慧演绎,无处不在。
(摩托罗拉手机)10 The hie f a ne generatin 新一代的选择。
(百事可乐)11 Let’s ae things better 让我们做得更好。
(飞利浦电子)12 N business t sall, n prbles t big 没有不做的小生意,没有解决不了的大问题。
(IB公司)二.自主探究1.here an ads be fund? H d peple reat t ads?___________________________________________________________ ___________________________________________________________ ________________________________2 hat are the basi priniples and funtin f advertiseents?___________________________________________________________ ___________________________________________________________ ________________________________3 D all the ads ae prfits? If nt, uld u please sh us ur explanatin?___________________________________________________________ ___________________________________________________________ ________________________________堂演练Reading一.快捷识记1.e are s used t the that e ften d nt even realize h an e see and hear in a da 我们已经对广告习以为常了,以至于我们常常忽略了一天看过或听过多少广告。
[推荐精选]Advertising上课学习上课学习教案_1
Advertising教案高一牛津英语4模块第二学期期末复习学案4模块Unit1Advertising重点短语.beawareof知道,明白,意识到2.playtrickson欺骗,捉弄3.believein信任,相信4.beboredwith对……感到厌倦5.appealto迎合,对……有吸引力6.tricksbintodoingsth诱使某人做某事7.besatisfiedwith对……感到满意8.beusedto对……习以为常,习惯于9.fallfor上……的当,受……骗0.dealwith处理,对付mitsuicide/acrime自杀/犯罪2.beintendedfor为……而打算3.beconcernedwith对……关心4.getsthacross传达5.beparticularabout对……挑剔6.softdrink软饮料eupwith提出,拿出8.accordingto根据9.agreewithsb.onsth.同意某人的意见20.holdone’sbreath屏住呼吸21.inpublic在公共场所22.atone’sservice听候某人吩咐,为某人服务23.curesb.ofadisease治愈某人的病24.beproudof以……感到自豪25.evenif即使26.atalowprice以低价格27.bepopularwith受某人欢迎28.seniorhigh高中29.beofgood/highquality高质量30.beonsale在销售中31.makeanannouncement宣布32.keepawayfrom远离33.Nocomments不加评论,无可奉告34.badbreath口臭35.besimilarto和……相似36.upto(数量,程度等)达到37.inparticular尤其,特别38.introduce……to……向……作介绍39.recommendsth.tosb.向某人介绍某物40.protect…from…保护…免于……41.standfor代表,表示42.beresponsiblefor对……负责43.inone’sopinion依某人看44.warnsb.against45.attract/catch/drawone’sattention吸引..注意力46.taketurnstodosth.依次做某事,轮流做某事47.persuadesbintodoing/todosth说服某人做某事48.have/keep/holdsth.inmind把……记住重点句型.wearesousedtothemthatwedonotevenrealizehowmanywesee andhearinaday.2.Acommercialadvertisementisonewhichsomeonehaspaidfor topromoteaproductorservice.3.PSAsareoftenplacedforfree,andareintendedtoeducatepeopleabouthealth,safety,oranyotherissuewhichaffectsp ublicwelfare.4.chinahasstronglawstoprotectpeoplefromadvertisements thatlieortrytomakepeoplebelieveuntrueclaimsaboutpro ductsorservices.5.However,westillmustbeawareofthemethodsusedinadverti sementstotryandsellusthings.6.Evenifanaddoesnotlie,itdoesnotmeanittellsyouthecomp letetruth.7.Alloftheseadsaremeanttobehelpful,andyoucanoftenlear nalotbyfollowingtheadvicetheygive.8. Thebosscanthenchoosetherightproducttoproduce,theonewhichisexpectedtobemostpopularwithconsumers.9.Alsoimportantarethesalestargets.0.Iftheywanttobecomethemarketleader,thecompanymustens urethattheirproductisofhighquality.1.Thatiswhyweareconsideringrepackagingourchocolatebar aswell.2.Notalladsplaytricksonusthough.3.Theseadsdealwithlargesocialissues.4.Inmyopinion,thismayhaveharmfuleffects.5.whattheydon’tmentionishowbadthesethingscanbeforourteeth.6.Haveyoueverregrettednothavingsnappedthoseunforgetta blemoments?7.Unlikeasingleadvertisement,anadcampaignisanorganize dprogrammeofadvertisementsusingvariouskindsofadstor eachaparticularaudience.8.whenyoustartasuccessfuladcampaign,youmusthaveaclear goalandtargetaudienceinmind.9.Inordertodetermineyouraudience,youwillneedtodoalitt leresearch.20.Itisimportanttoalwaystrytoappealtothewaytheaudience willreact.21. whatpartsofthisissuewouldtheycareaboutorbeconcernedwith?22.Thewayyouchoosetoadvertiseshoulddependmainlyonyourt argetaudienceandwhichkindsofadsreachthatparticularg roupbest.重点语法:直接引语和间接引语4模块Unit2Sportingevents重点短语.sharewith与…分享2.everyfouryears每四年,每隔三年3.takepartin参加4.inhonourof纪念,向……表示敬意5.sidebyside一起,共同,肩并肩etopublicattention引起公众关注7.attheopeningceremony在开幕式上8.knowof了解9.berecognizedas被认为是0.playarole/partin在…起作用1.breakarecord打破纪录2.makecontributionsto作贡献3.setanexampleto树立榜样4.lookforwardtoeupwith想出6.plentyof许多,大量7.touristattractions旅游景点,旅游胜地8.payattentionto注意9.besimilarto与……相似20.playleadingrolesin起主导作用21.meetone’srequirements满足需求22.dailyroutine日常工作,日常安排23.makewayfor给…让路24.hopefor希望,期待25.maintainabalance保持平衡26.beinvolvedin涉及27.addto增加28.keep…undercontrol使…处于控制之下重点句型.Iamdelightedtohavebeeninvitedtoyourschooltotal ktoyouaboutthehistoryandsignificanceoftheolympicGam es.2.Today,athletesfromaroundtheworldcantakepart,nomat terwhatlanguagestheyspeak.3.HisdreamwasthattheolympicGameswouldmakeitpossible forcountriesandpeopletolivepeacefullysidebyside.4.IamsurethewholeofchinamusthavefeltproudwhenXuHaif engwonthefirstgoldmedalforhiscountry.5.Today,playersfromchina,SouthkoreaandGermanyamongo thersplayleadingrolesintheinternationaltabletennisc ompetition.6.joinmeinwishingtheolympicmovementasuccessfulfutur etomatchitsbeautifulgloriouspast.7.Ihopethisinformationwillbeofusetoyou.8.IadvisethatyouwatchlessTVatnight.9.myadvicetoyouisthatyoushoulddrinkmorewater.0.IfIwereyou,Iwouldcertainlygotothefootballmatchins teadofdoingworkathome.1.willThursdaymorningdo?Ihappentobeintownthen.2.what/Howaboutthehighjumpthen?3.Inorderforanewsporttobeadded,acurrentsportmustbed ropped.4.Supportersofwushuwouldliketoseeitenteredasabranch inthemartialArtscategory.5.TheIocislookingatrevisingthenumberandtypeofsports involvedintheolympicsinthefuture,sowushufansmayfina llygetwhattheyarehopingfor.重点语法:情态动词4模块Unit3Tomorrow’sworld重点短语.besetin以…为背景2.passon传递3.beconnectedto与……相连接4.giveout发出;用完,耗光;筋疲力尽5.putforward提出(观点、议案等)stbutnotleast最后但同样重要的7.beaccusedof被控告犯有……罪8.setup建立,竖立9.atouristdestination旅游目的地0.leavesbwith…给….留下1.makeaprofit赚取利润2.goonavirtualtripto虚拟旅行3.belongto属于4.beresponsiblefor对….负责7.moveround四处移动8.beworthdoing/n.9.addto增加20.deliverinto送进21.haveanarea/populationof面积或人口是….22.playarolein在……中角色23.inone’sopinion在..看来24.signone’snamefor给……签名25.sendsb.onatripto送某人旅行26.inreality实际上27.bringhistoryalive历史再现28.leavesb.with给某人留下….29.taketheriskof…冒……危险30.investin投资于31.makeaprofit/money获取利润/赚32.endinfailure以失败告终33.wintheadmirationof赢得……的敬34.drawaconclusion得出结论35.ondisplay展览36.thelatestwaveofnewtechnology37.tell…..from….把…和…区分38.concentrateon专注于39.gobankrupt破产40.voiceone’sopinions表达某人的看法41.atonetime/atatime/atanytime42.havelettersmissing使得字母丢失43.falloff从…上掉下来;脱落eacross遇到,遭遇,偶遇45.tellof讲述46.keep/getintouchwith和…保持联系47.takesb.onthejourneyto带某人一起去旅行48.betrappedin被困在……49.ataspeedof以……..的速度50.withthehelpof..由于..的帮助重点句型.whatwouldyouliketoseehappeninthefuture.2.NotonlyiseverystepofclimbingmountQomolangmafeltby viewer,butalsothecold,thetiredness,thefood,thesmells,thesightsandthesoundsofthemountaincanallbeexperie nce.3.Uponreachingthetopofthemountain,afeelingofhappine ssandasenseofachievementwillbeexperienced.4.Realcineworksbymakingtheviewersfeelthattheyareact uallyinthefilm.5.Themovementsoftheheadsetindicatethedirectioninwhi chtheviewwantstogo.6.InscientificstudiesithasbeenshownthatVRcanprovide teenagerswithanotherwaytoexperiencetheworldandmaket hemworkhardertomaketheirdreamscometrue.7.Theteenagerwasmadetothinkthathehadscoredthewinnin ggoal.8.Anargumenthasbeenputforwardthatsomeviewerswillbed isappointedbyRealcine.9.FirefighterscouldbetrainedusingRealcinewithoutthe riskofsendingthemintoaburiningbuilding.0.Ithasbeensuggestedthattravelsicknessshould/canber educedbyusingvirtualreality.1.Thiscouldbeofgreatbenefittopeopleandwillberesearc hedfurther.2.Also,weneedtobuynewkeyboardsandmoussebecausemanyo fthekeyboardshavelettersmissing….3.IfthePcIwasusinghadhadagoodkeyboard,Iwouldnothave madesomanymistakes.4.Heleftuniversityinordertoconcentrateonthewriting.5.Theteacherwontmindyouusingthecomputer.6.TheTimeTravellerjourneysthroughmillionsofyears,se eingevenmorealiencreaturesthanbefore.7.Hefinallystopsthirtymillionyearsintothefutureandexperiencesafuturetimewherethesunnolongershinebright ly.8.Scaredandcold,theTimeTravellerstartsbacktowardsth epresent.9.Insteadofwaitingtoberescued,thethreeyoungpeoplete achthemselvesastrophysics.20.withthehelpofforcefromablackhole,theareabletogui dethelostspaceshipsafelybacktotheEarth.重点语法被动语态。
- 1、下载文档前请自行甄别文档内容的完整性,平台不提供额外的编辑、内容补充、找答案等附加服务。
- 2、"仅部分预览"的文档,不可在线预览部分如存在完整性等问题,可反馈申请退款(可完整预览的文档不适用该条件!)。
- 3、如文档侵犯您的权益,请联系客服反馈,我们会尽快为您处理(人工客服工作时间:9:00-18:30)。
单元:Unit 1 Advertising板块:Reading 1课堂设计指导思想:本堂课是以听、说、读为主的阅读课。
阅读课旨在培养学生根据不同的阅读目的使用不同的阅读策略的能力,从文章中获取和处理主要信息的能力,理解文章主旨和作者意图的能力以及通过上下文进行整体理解语篇的能力。
本篇阅读材料是一位中学生根据研究性活动写成的一篇说明文。
学生应在阅读本文的基础上掌握说明文的阅读策略,了解说明文由三大部分组成。
即:导入主题,支撑主题的细节材料和结论。
同时,学生可以在第一课时学习的基础上学习广告的基本知识。
Teaching aims:1. To get a general idea of the whole text.2. To train gist-reading skill and learn the main point of each paragraph of the text.3. To be familiar with the detailed information about the text.4. To master the reading strategy for expository writing.Teaching procedures:Step 1 Lead-inThe students are encouraged to have a brainstorming about advertisements in order to review what they have learned before the class and get more knowledge related to advertisements.【设计说明】让学生对广告一词进行头脑风暴,可引导学生在复习第一时的教学内容的基础上,激活学生脑中有关广告的图式,拓展与广告相关的知识,并自然流畅地导入本课主题。
Step 2 Before-readingThe words-matching exercise can help the students to review the new words and pave the way for the coming reading comprehension.【设计说明】通过简单的练习设置检测学生对新学词汇的理解, 为下一步的阅读理解铺设道路。
Step 3 Fast-readingAsk students to listen to the recording of the reading text and skim the text to get the general idea.【设计说明】通过听课本录音和快速阅读,了解学生对文本表层的理解情况,引导学生逐步提高阅读速度,从而提高阅读理解水平。
Step 4 Detailed-readingLet students read the text carefully and work out the main idea of each paragraph. 【设计说明】这一环节可训练如何学生处理信息,有助于培养学生语篇和段落的分析能力的,有利于引导学生主动学习,帮助他们形成以能力发展为目标的学习方式。
Step 5 Further ReadingThe true or false statements are designed to check students’further understanding of the wholetext .【设计说明】通过从整体到局部,再从局部到整体的策略来培养学生对文本的整体理解能力。
Step 6 Post-reading (Consolidation Activity One )With the question “What’s the similarities and difference s between commercial advertisements and public service advertisements?”, students are expected to tell the differences and similarities between the types of advertisements.【设计说明】这是初步的学生表达拓展活动,旨在培养学生分解和整合信息的技能和灵活运用语言的能力。
Step 7 Post-reading (Consolidation Activity Two )Ask students to retell the whole text with the help of the key words on the ppt. 【设计说明】要求学生复述课文内容,是在有效输入语言的基础上进行的输出活动,对学生的表达提出了更高要求。
这样不仅能增强学生的语言实践量,也有助于培养学生运用英语思维的习惯,提高语言综合运用能力。
Step 8 About the reading strategyDraw the students’ attention to the reading strategy about expository writing. 【设计说明】阅读策略的学习是训练学生阅读能力的有效措施,让学生了解说明文的基本结构,能在阅读训练中达到事半功倍的效果,并为他们今后的学习打下良好的基础。
Step 9 HomeworkAsk students to finish reading the article on Page 95, to list the difficult language points on their notebooks, and retell the reading text.【设计说明】通过家庭作业巩固并拓展所学内容。
要求学生列出语言难点,鼓励学生利用网络了解更多有关广告的知识,有利于培养他们的自主学习能力。
中国书法艺术说课教案今天我要说课的题目是中国书法艺术,下面我将从教材分析、教学方法、教学过程、课堂评价四个方面对这堂课进行设计。
一、教材分析:本节课讲的是中国书法艺术主要是为了提高学生对书法基础知识的掌握,让学生开始对书法的入门学习有一定了解。
书法作为中国特有的一门线条艺术,在书写中与笔、墨、纸、砚相得益彰,是中国人民勤劳智慧的结晶,是举世公认的艺术奇葩。
早在5000年以前的甲骨文就初露端倪,书法从文字产生到形成文字的书写体系,几经变革创造了多种体式的书写艺术。
1、教学目标:使学生了解书法的发展史概况和特点及书法的总体情况,通过分析代表作品,获得如何欣赏书法作品的知识,并能作简单的书法练习。
2、教学重点与难点:(一)教学重点了解中国书法的基础知识,掌握其基本特点,进行大量的书法练习。
(二)教学难点:如何感受、认识书法作品中的线条美、结构美、气韵美。
3、教具准备:粉笔,钢笔,书写纸等。
4、课时:一课时二、教学方法:要让学生在教学过程中有所收获,并达到一定的教学目标,在本节课的教学中,我将采用欣赏法、讲授法、练习法来设计本节课。
(1)欣赏法:通过幻灯片让学生欣赏大量优秀的书法作品,使学生对书法产生浓厚的兴趣。
(2)讲授法:讲解书法文字的发展简史,和形式特征,让学生对书法作进一步的了解和认识,通过对书法理论的了解,更深刻的认识书法,从而为以后的书法练习作重要铺垫!(3)练习法:为了使学生充分了解、认识书法名家名作的书法功底和技巧,请学生进行局部临摹练习。
三、教学过程:(一)组织教学让学生准备好上课用的工具,如钢笔,书与纸等;做好上课准备,以便在以下的教学过程中有一个良好的学习气氛。
(二)引入新课,通过对上节课所学知识的总结,让学生认识到学习书法的意义和重要性!(三)讲授新课1、在讲授新课之前,通过大量幻灯片让学生欣赏一些优秀的书法作品,使学生对书法产生浓厚的兴趣。
2、讲解书法文字的发展简史和形式特征,让学生对书法作品进一步的了解和认识通过对书法理论的了解,更深刻的认识书法,从而为以后的书法练习作重要铺垫!A书法文字发展简史:①古文字系统甲古文——钟鼎文——篆书早在5000年以前我们中华民族的祖先就在龟甲、兽骨上刻出了许多用于记载占卜、天文历法、医术的原始文字“甲骨文”;到了夏商周时期,由于生产力的发展,人们掌握了金属的治炼技术,便在金属器皿上铸上当时的一些天文,历法等情况,这就是“钟鼎文”(又名金文);秦统一全国以后为了方便政治、经济、文化的交流,便将各国纷杂的文字统一为“秦篆”,为了有别于以前的大篆又称小篆。
(请学生讨论这几种字体的特点?)古文字是一种以象形为主的字体。
②今文字系统隶书——草书——行书——楷书到了秦末、汉初这一时期,各地交流日见繁多而小篆书写较慢,不能满足需要,隶书便在这种情况下产生了,隶书另一层意思是平民使用,同时还出现了一种草写的章草(独草),这时笔墨纸都已出现,对书法的独立创作起到了积极的推动作用。
狂草在魏晋出现,唐朝的张旭、怀素将它推向顶峰;行书出现于晋,是一种介于楷、行之间的字体;楷书也是魏晋出现,唐朝达到顶峰,著名的书法家有欧阳询、颜真卿、柳公权。
(请学生谈一下对今文字是怎样理解的?),教师进行归纳:它们的共同特点是已经摆脱了象形走向抽象化。
B主要书体的形式特征①古文字:甲骨文,由于它处于文明的萌芽时期,故字形错落有致辞,纯古可爱,目前发现的总共有3000多字,可认识的约1800字。
金文,处在文明的发展初期,线条朴实质感饱满而丰腴,因它多附在金属器皿上,所以保存完整。
石鼓文是战国时期秦的文字,记载的是君王外出狩猎和祈祷丰年,秦篆是一种严谨刻板的纯实用性的字体,艺术价值很小。
②今文字:隶书是在秦篆严谨的压抑下出现的一种潇洒开放型的新字体,课本图例《张迁碑》结构方正,四周平稳,刚劲沉着,是汉碑方笔的典范,章草是在隶书基础上更艺术化,实用化的字体,索靖《急就章》便是这种字体的代表作,字字独立,高古凝重,楷书有两大部分构成:魏碑、唐楷魏碑是北魏时期优秀书法作品的统称。
《郑文公碑》和《始平公造像》是这一时期的代表,前者气势纵横,雄浑深厚,劲健绝逸是圆笔的典型;唐楷中的《醴泉铭》法度森严、遒劲雄强,浑穆古拙、浑厚刚健,《神策军碑》精练苍劲、风神整峻、法度谨严,以上三种书体分别代表了唐楷三个时期的不同特点。
《兰亭序》和《洛神赋》作者分别是晋代王羲之、王献之父子是中国书法史上的两座高峰,前者气骨雄骏、风神跌宕、秀逸萧散的境界,后者在技法上达到了由拙到巧、笔墨洗练、丝丝入扣的微妙的境界。
他们都是不拘泥于传统的章法和技能,对后世学书者产生了深远的影响;明代文征明的书法文雅自如,现代书家沈尹默在继承传统书法方面起到了不可魔灭的作用。