商务英语入门第四章_外教修订版PPT资料76页

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商务英语基础教程04ppt课件

Functions of management
1. Planning: selecting a course of action - Strategic plans: long-range plans - Tactical plans: short-range plans
2. Organizing: structuring of resources - dividing work into small units - assigning tasks to individuals or groups - arranging jobs into specific departments - establishing lines of authority and accountability
Middle management
Responsible for certain areas, departments or divisions. Making plans to implement strategic decisions made by top management (doing things right). Making operating plans for their particular area.
What resources do organizations have?
To achieve its objectives, every organization must have resources, which generally fall into three types.
- human resources: people (employees) - physical resources: equipment,

《商务英语口语(基础篇)》课件商务英语口语第四章

I booked a double room five days ago.
5
五天前我预订了一个双人房间。
12
1 Task
Project Four Hotel Accommodation
Part Ⅲ Language Expanding
6
What is the price of the room including tax?
很遗憾，所有的房间都已经住满了。
17
My name is David. I'd like to cancel my reservation for Friday.
我叫大卫，我要取消星期五的预约。
18
I made a reservation at your hotel for 16 people, now we'd like to check in. 我在贵酒店为16人预订了房间，现在我们想入住。
商务英语口语（基础篇）
Project Four Hotel Accommodation
In the hotel industry, the front office welcomes guests to the accommodation
section: meeting and greeting them, taking and organizing reservations, allocating
2. Master the procedure of a. room reservation. b. check-in and check-out.
3. Have the ability to arrange accommodations for clients.

商务英语课程课件Unit 4 Business

Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization

商务英语课件Unit4-CompanyPresenta

Focus on promoting the company's products or services, generating leads, and closing sales
Overviews the day to day running of the company, including production, logistics, and quality control
its journey in the industry
02
Location
Headquarters in [City], the company has since expanded to
multiple locations around the world
03
Founder
[Founder's Name], a visual leader with a passage for innovation
要点二
Cultural Heritage
The rich cultural heritage of the company includes conditions like [specific conditions or practices] that foster a sense of being and community among employees
and excellence, lay the foundation for the company's success
Review of Development History and Major Events
Early Years
Focusing on [initial products/services], the company established a solid report for quality and reliability

商务英语阅读教程4Unit4textBppt课件

to WTO agreements, which are Ratify
signed by representatives of 批准
member governments and
ratified by their parliaments. Most of the issues that the WTO focuses on derive from previous
《知识产权协定》宗旨：减少对国际贸易的扭曲与阻碍；促进对知识产权在国际范围内更充分、有效的保护；确保知识产权的实施及程序不对合法贸易构成壁垒。
Translation 1
Extending the coverage of trade regulation to the national level, we will examine the relationship between national trade regulation and the world trading system, particularly export and import regulation.
elimination of preferences, on a
Substantial
reciprocal and mutually advantageous 实质的
basis." It was negotiated during
the United Nations Conference on Trade and Employment and was the
Agreement 马拉喀什协议
nations on 15 April 1994,
replacinTariffs and
Trade .

商务英语4PPT课件

.
Letter of Credit
❖ Revocable/ Irrevocable ❖ Documentary/ Clean ❖ Confirmed/ Unconfirmed ❖ Sight/ Usance, or Time ❖ Transferable/ Non-transferable ❖ Revolving ❖ Reciprocal ❖ Back to Back ❖ Anticipatory (→Red Clause L/ C) ❖ Standby
Unit 4 Terms of Payment
.
Learning Objective
❖ To make clear terms of payment; ❖ To know the difference between the
three basic terms of payment.
.
Background Information
❖ 3) RMB￥898 in total. ❖ 4) The results of the investigation of the
financial standing of the Malaysian Trading Company.
.
感谢亲观看此幻灯片，此课件部分内容来源于网络，如有侵权请及时联系我们删除，谢谢配合！
D/ P
D/ A
D/P at Sight
D/P after Sight (D/P. T/R)
.
L arrangement with a bank by which the bank will accept and pay bills of exchange for the customer.
.

商务英语入门PPT第四章市场营销

商务英语入门PPT第四章市场营销
[时、空、安、静]——奥迪A8新产品上市案例
• 3、目标公众 ●政府高级官员、商界领袖、外交官、社会名流等上层社会人士，他们具有很高的社会知名度。 4、主要传播信息 ●奥迪品牌理念的内涵——人性、激情、领先、远见。 ●奥迪A8的特性被概括为“时、空、安、静”: 时间魅力——奥迪A8的强劲发动机为旅途节省了大量时间；该车配备了豪华的车载一体化办公系统，使车主可以充分利用旅途时间；空间魅力——奥迪A8轿车为乘员提供充裕的内部空间。内部除宽敞外，还具有极高的舒适性和最豪华的装备。因此许多国家元首和国宾车队都选用奥迪A8；安全魅力——全铝空间框架结构、全时四驱系统等先进技术使奥迪A8可提供超豪华轿车所能提供的最大程度的安全性能；宁静魅力——奥迪A8的优秀隔音特性营造了车内非常宁静的氛围。
商务英语入门PPT第四章市场营销
What is Marketing-----什么是市场营销
• Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfied individual and organizational objectives.
商务英语入门PPT第四章市场营销
[时、空、安、静]——奥迪A8新产品上市案例
• 5、媒体选择 ●在汽车业界对公众舆论起主导作用的各家报刊和电子媒体. ●宣扬高档生活风格的实力派刊物和电视节目. ●部分面向大众的文字媒体.
商务英语入门PPT第四章市场营销

商务英语课程ppt课件Unit4BusinessTravel

.Arrive at the airport at least one hour before departure -some airlines require two hour pre-check in. It is best to check with your carrier or booking agent.
the other key ) . Just in case your luggage is misplaced or lost, I advise you to include
basic toiletries ( make- up, tooth paste & brush etc . ) , bathing suit,
learn!
Predetermine which seminars you would like to attend. Check their schedules and be there on time.
Business cards, brochures and samples of your products and services are all very important. Make sure you have enough of your marketing tools with you or ship materials well in advance of event. Just to make sure all has safely arrived, I suggest that you confirm the delivery of your products before you leave home.
Before a business travel, necessary precautions should be taken to minimize potential problems. Usually a travel agency is needed for booking /reserving flights and accommodations according to the itinerary. The traveler is supposed not only to deal with all kinds of unexpected situations during the travel, but also to meet business associates, to organize some conferences, and to do business in other cultures, so as to make the visit successful.

学习课件商务英语Unit 4

writing and report-writing 5. Learn the use of punctuations
优选
2
4.1 Summarizing a conversation
Objectives:
1. Be aware that Business English is used for different business occasions
优选
3
4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
优选
4
Part A Group Discussion (Warm-up).
3. Be CLEAR
4. Be DECISIVE
优选
20
4.3 Planning and editing a report
missing elements. 3. Develop skills of expanding notes
into paragraphs
优选
8
4.2 Using notes to write a report
❖ Vocabulary investigate health and safety provisions recommendations office bugs symptoms Repetitive Strain Injury (RSI) Physiotherapist union reps
1. What seems to be going on in each photo?

商务英语入门第四章_外教社修订版

4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?

商务英语入门第四章_外教修订版76页PPT

商务英语Unit-4PPT课件

a. to provide information b. to supply conclusions &
recommendations if requested
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10
4.2 Using notes to write a report
❖ Tips for Creating Good Business Reports 1. Try to make your report attractive, clear,
Business letter writing
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7
4.2 Using notes to write a report
Objectives: 1. Practise transforming notes into a
connected text. 2. Learn to link up ideas and add
25.07.2020
6
4.1 Summarizing a conversation
Part C ❖ Practise drafting a summary of your
own that you find the most appropriate ❖ Follow the five golden rules for
25.07.2020
3
4.1 Summarizing a conversation
❖ Vocabulary record for the files trade exhibition company stand consultation procurement embossed laser-driven
25.07.2020

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Management
Group Activities
Threats: The computer as appliance. Volume buying and selling of computers as products in boxes, supposedly not needing support, training, connectivity services, etc. As people think of the computer in those terms, they think they need our service orientation less. The larger price-oriented store. When they have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value.
Management
What is management?
•Planning Planning answers several fundamental questions for managers: What is the situation now? What is the state of the economy and other environments? What opportunities exist for meeting people’s needs? What products and customers are most profitable? Why do people buy (or not buy) our products? Who are our major competitors? What threats are they to our business?
aCcompliSh meaningful organizational objectives.
•The theme management is that a central person must by using such skills as decision making, communication and objective setting coordinate the work activities of others to achieve organizational
Management
Lead-in activities
• Qualities of a Good Entrepreneurs ? Persevero nce Whatever business you might Leabharlann e setting up, there
ore times where you will face problems. It is moment like this that you will need to hold on ond persevere. You have to believe in yourself ond your products ond services in order to succeed.
Management
Lead-in activities
•Do you have what it takes to be a good entrepreneur? •Is it something that you could learn or rather
something that is innate (7kBS )?
Management
Group Activities
Threats: The computer as appliance. Volume buying and selling of computers as products in boxes, supposedly not needing support, training, connectivity services, etc. As people think of the computer in those terms, they think they need our service orientation less. The larger price-oriented store. When they have huge advertisements of low prices in the newspaper, our customers think we are not giving them good value.
objeCtives.
Management
What is management?
Management
What is management?
•Planning Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. Planning is a task that each manager must do every day. It is a continuous process. Planning is basically mental. It requires thinking things through logically.
?Interpersonal Skills Business is all about dealino with D‹B'ODle ond vou
Management
What is management?
•Management can be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to
Management
What is management?
•Planning Planning decides what needs to happen in the future (today, next week, next month, next year, over the next 5 years, etc.) and generating plans for action (What to do?)