虎扑移动端广告刊例201506xls
企业slogan
世界各类企业sloganNOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远，一颗永流传。
（De Beers钻石）we do , we said世事无绝对，惟有真情趣。
（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）Obey your thirst．服从你的渴望。
（雪碧）The new digital era．数码新时代。
（索尼影碟机）s l~--------------------------------------------------------------------------------Iz&gWe lead．Others copy．我们领先，他人仿效。
（理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机）Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）Just do it. 只管去做。
（耐克运动鞋）Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）we do , we saidCome to where the flavors is．Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me，the past is black and white，but the future is always color．对我而言，过去平礯无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）Ask for more. 渴望无限。
（百事流行鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
品牌经典Slogan
经典SloganNOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远，一颗永流传。
（De Beers钻石）we do , we said世事无绝对，惟有真情趣。
（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）Obey your thirst．服从你的渴望。
（雪碧）The new digital era．数码新时代。
（索尼影碟机）s l~--------------------------------------------------------------------------------Iz&gWe lead．Others copy．我们领先，他人仿效。
（理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机）Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）Just do it. 只管去做。
（耐克运动鞋）Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）we do , we saidCome to where the flavors is．Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me，the past is black and white，but the future is always color．对我而言，过去平礯无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）Ask for more. 渴望无限。
（百事流行鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
企业slogan超棒
世界各类企业sloganNOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远，一颗永流传。
（De Beers钻石）we do , we said世事无绝对，惟有真情趣。
（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）Obey your thirst．服从你的渴望。
（雪碧）The new digital era．数码新时代。
（索尼影碟机）s l~--------------------------------------------------------------------------------Iz&gWe lead．Others copy．我们领先，他人仿效。
（理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机）Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）Just do it. 只管去做。
（耐克运动鞋）Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）we do , we saidCome to where the flavors is．Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me，the past is black and white，but the future is always color．对我而言，过去平礯无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）Ask for more. 渴望无限。
（百事流行鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
网易2016年移动端刊例
jpg jpg jpg jpg、gif jpg jpg jpg jpg jpg jpg jpg、gif jpg jpg jpg jpg jpg jpg jpg jpg jpg、gif jpg jpg jpg jpg jpg
单位：RMB/天
否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否 否
jpg
否
400,000
1
新闻客户端
手机栏目
首页
第2帧
焦点图
≤150k
jpg
否
400,000
1
新闻客户端
数码栏目
首页
第2帧
焦点图
≤150k
jpg
否
400,000
1
新闻客户端
旅游栏目
首页
第2帧
焦点图
≤150k
jpg
否
320,000
1
新闻客户端
游戏栏目
首页
第2帧
焦点图
≤150k
jpg
否
320,000
1
新闻客户端
头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条 头条
首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页 首页
第4条（售卖时间为1月11-6月30） 信息流-图文模式 第4条（售卖时间为1月11-6月30） 信息流-多图模式 第4条（售卖时间为1月11-6月30） 信息流-大图模式 第4条（售卖时间为1月11-6月30）信息流-GIF大图模式 第4条（售卖时间为1月11-6月30） 信息流-视频模式 第4条（售卖时间为1月11-6月30） 信息流-下载图文模式 第4条（售卖时间为1月11-6月30） 信息流-下载大图模式 第6条（售卖时间为1月1-1月10） 第6条（售卖时间为1月1-1月10） 第6条（售卖时间为1月1-1月10） 信息流-图文模式 信息流-多图模式 信息流-大图模式
广告标语 中英互译
NOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远，一颗永流传。
（De Beers钻石）we do , we said世事无绝对，惟有真情趣。
（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）Obey your thirst．服从你的渴望。
（雪碧）The new digital era．数码新时代。
（索尼影碟机）s l~--------------------------------------------------------------------------------Iz&gWe lead． Others copy．我们领先，他人仿效。
（理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机）Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）Just do it. 只管去做。
（耐克运动鞋）Poetry in motion， dancing close to me．动态的诗，向我舞近。
（丰田汽车）we do , we saidCome to where the flavors is． Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me， the past is black and white， but the future is always color．对我而言，过去平礯无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）Ask for more. 渴望无限。
（百事流行鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
UA2015年广告
总结
• 2015财年，安德玛收入总计39.633亿美元，比2014财年的 30.844亿美元上涨28.5%。营业利润增15.4%至4.084亿美元， 净利润增11.8%至2.08亿美元。 • 如今，在高性能紧身运动服市场，安德玛以75%的市场占 有率，远远抛离耐克和阿迪达斯;在包含运动鞋的专业体育 用品市场，安德玛占比31%，仅次于占比36%的耐克;同时， 销售额和利润上升幅度很快，股价表现甚至超过耐克。 瑜伽中裤穿起来很舒服，不仅吸汗，而且塑形效果很好。 虽然当前耐克霸主地位仍无法撼动，但这样一位势头强劲 的新生后辈实在不可轻视，豺狼已然亮出了它的利齿。
多元化的广告投入
• APP ：近两年，安德玛在各类健身、营养类App上投资了7.1亿美元，先是在2013年重金收 购了一款运动健身应用Map My Fitness。去年又连续收购了健康及营养追踪应用MyFitnessPal 和社交性运动追踪软件Endomondo。并因此建立起了一个拥有1.6亿用户的数字运动健康社 区，规模堪称全球第一。 • 影视广告：通过对各大好莱坞大片《美国队长》、《速度与激情》、《变形金刚》等的植 入进行品牌的宣传 • 职业体育的赞助：安德玛共赞助了约25名运动员，大多数都是像斯皮斯这样曾经名不见经 传的潜力股。其中，包括美国芭蕾舞明星米斯特•柯普兰、阿尔卑斯滑雪运动员林赛•沃恩 等，他们以前并没有太大的名气。由此可见，签约一些后起之秀是安德玛的策略，等这些 运动运打出名堂以后，安德玛便可以从中获益。安德玛采取了迂回的战术，在赞助体育赛 事和运动员身上，优选一些潜力股，待到他们身价大涨之际，便能翻倍获得回报。这样做 的好处是避免在赞助方面增加高昂的成本负担。穆雷与安德玛签1500万镑赞助协议4年，安 德玛赞助北美足球联赛，南安普顿，圣保罗等。
企业slogan 超棒
世界各类企业sloganNOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远，一颗永流传。
（De Beers钻石）we do , we said世事无绝对，惟有真情趣。
（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）Obey your thirst．服从你的渴望。
（雪碧）The new digital era．数码新时代。
（索尼影碟机）s l~--------------------------------------------------------------------------------Iz&gWe lead．Others copy．我们领先，他人仿效。
（理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机）Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）Just do it. 只管去做。
（耐克运动鞋）Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）we do , we saidCome to where the flavors is．Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me，the past is black and white，but the future is always color．对我而言，过去平礯无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）Ask for more. 渴望无限。
（百事流行鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
企业slogan 超棒【范本模板】
世界各类企业sloganNOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远,一颗永流传.（De Beers钻石)we do ，we said世事无绝对，惟有真情趣.（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽.（麦斯威尔咖啡）Obey your thirst．服从你的渴望.（雪碧）The new digital era．数码新时代.（索尼影碟机）s l~-——————---——-—-—-——--—-—--—-——---—-—-—-————---------——----—---—-—-----—-—————--—Iz＆gWe lead．Others copy．我们领先，他人仿效。
(理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机)Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车)Just do it。
只管去做。
(耐克运动鞋)Poetry in motion，dancing close to me．动态的诗,向我舞近。
（丰田汽车）we do ，we saidCome to where the flavors is．Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me，the past is black and white，but the future is always color．对我而言，过去平礯无奇；而未来,却是绚烂缤纷。
（轩尼诗酒)Ask for more。
渴望无限。
（百事流行鞋)The taste is great。
味道好极了。
(雀巢咖啡）Feel the new space. 感受新境界。
经典广告词语大全
经典广告词(语)大全燕舞，燕舞，一曲歌来一片情。
出自：燕舞收录机康师傅方便面，好吃看得见。
出自：康师傅不要太潇洒！出自：杉杉西服让一亿人先聪明起来。
出自：巨人脑黄金共创美的前程，共度美的人生。
出自：美的电器省优，部优，葛优？出自：双汇火腿肠喝孔府宴酒，做天下文章。
出自：孔府宴酒健康成就未来。
出自：海王牙好，胃口就好，身体倍儿棒，吃嘛嘛香。
出自：蓝天六必治永远的绿色，永远的秦池。
出自：秦池酒坐红旗车，走中国路。
出自：红旗轿车要想皮肤好，早晚用大宝。
出自：大宝孔府家酒，叫人想家。
出自：孔府家酒补钙新观念，吸收是关键。
出自：龙牡壮骨冲剂喝汇源果汁，走健康之路。
出自：汇源果汁爱的就是你! 出自：娃哈哈一种可以世袭的古典浪漫出自：房产实力创造价值出自： CCTV爱生活，爱拉芳！出自：拉芳人类失去联想，世界将会怎样？出自：联想做女人挺好！出自：丰胸世界在你眼中？出自：新浪网今天你有否亿唐？出自：亿唐网只溶在口，不溶在手。
出自： m&m巧克力三千烦恼丝，健康新开始。
出自：潘婷洗发水维维豆奶，欢乐开怀。
出自：维维豆奶我们的光彩来自你的风采。
出自：沙宣洗发水钻石恒久远，一颗永流传。
出自：钻石戒指放我的真心在你的手心。
出自：美加净护手霜小身材，大味道。
出自： Kisses巧克力牛奶香浓，丝般感受。
出自：德芙巧克力聆听并不代表沉默，有时安静也是一种力量。
出自：铂金手饰滴滴香浓，意犹未尽。
出自：雀巢咖啡水晶之恋，一生不变。
出自：果冻喜之郎中国移动通信，沟通从心开始！出自：中国移动通信网易，网聚人的力量！出自：网易科技以人为本，诺基亚出自：诺基亚我们一直在努力！出自：爱多阳光总在风雨后出自：千禧酒男人对西服的要求，就是女人对男人的要求出自：西服晚报，不晚报北京晚报出自：北京晚报原来生活可以更美的出自：美的空调明天的明天，你还会送我“水晶之恋”吗？出自：水晶之恋果冻卫浴出出进进的快感出自：卫浴有家就有联合利华出自：联合利华减脂减肥，其实是一种生活态度出自：朵耳人头马一开，好事自然来。
虎扑APP产品分析报告
虎扑APP产品分析报告目录虎扑APP产品分析报告 (1)一、产品概况 (2)1.1 体验环境 (2)1.2 产品名称 (2)1.3 产品logo (3)1.4 产品简介 (3)二、产品体验分析 (4)2.1 战略层 (4)2.1.1 产品定位 (4)2.1.2 用户需求 (4)2.1.3 市场背景分析 (8)2.2 范围层 (12)2.2.1 核心功能 (12)2.2.2 特色功能 (17)2.3 结构层 (19)2.4 框架层 (21)2.5 表现层 (26)三、竞品分析 (26)3.1 竞品选择 (27)3.2 基本信息对比 (27)3.3 竞品功能结构图 (27)3.4 核心功能分析对比 (29)3.4.1 赛事直播、赛程信息 (29)3.4.2 赛事资讯 (31)3.4.3 社区版块 (32)四、“虎扑”版本迭代建议 (39)4.1 SWOT分析 (40)4.1.1 赛事方面 (40)4.1.2 社区方面 (40)4.2 版本迭代建议 (41)五、总结 (43)一、产品概况1.1 体验环境1.2 产品名称虎扑目前在App store中的全名是“虎扑-篮球足球游戏影视”。
虎扑成立于2004年，最初的名称叫做“HoopCHINA篮球论坛”，是一个专注于篮球的社区。
后来虎扑开始加入足球、电竞以及各种娱乐版块。
而现在的“篮球足球游戏影视”综合的展现了虎扑社区内容的范围，也凸显出虎扑从一个体育类社区到“一亿年轻人的兴趣社区”的转型。
1.3 产品logo虎扑的新logo是在2020年4月13日的ios 7.5.4版本上线的。
logo 设计为“虎扑+JR”，将HUPU改为虎扑，从英文回归中文，意喻为将JR放在肩上，虎扑的未来由JRs共同书写。
表达了虎扑对于JRs的重视。
JR有两层含义，一层是“贱人”的戏谑释义，另一层则是“家人”的温暖象征，JRs虽会因为一些事情发起争论，但他们永远是虎扑大家庭中的一员。
XY苹果助手广告刊例 广告CPA CPD报价单 价格表
首页Banner No.1首页Banner No.2首页Banner No.3首页Banner No.4首页Banner No.5首页精品应用 No.1~3首页精品应用 No.4~7首页精品应用 No.8~10首页精品应用 No.11~14首页精品应用 No.14~18首页精品应用 No.19~25首页精品应用 No.26~30首页精品应用 No.31~35首页精品应用 No.36~40首页精品应用 No.41~50S03首页精品大家都在下首页精品插图 No.1首页精品插图 No.2首页精品插图 No.3首页精品插图 No.4必备精品应用 No.1必备精品应用 No.2-4必备精品应用 No.5-8必备精品应用 NO.9-12必备精品应用 No.13-16必备精品应用 No.17-24广告位S01S02S04S05XY 苹果助手广告刊例报价平台iOS 客户端-推荐-精品iOS 客户端-推荐-必备广告编号必备精品应用 No.25-32必备精品应用 No.33-48弹窗-开机必备精品应用iOS 客户端-推荐-发现S06发现S07首发游戏 Banner 首发游戏 No.1~3首发游戏 No.4~7首发游戏 No.8~10首发游戏 No.11~15首发游戏 No.16~20首发游戏 No.21~25首发游戏 No.26~30首发游戏 No.31~35首发游戏 No.36~40首发游戏 No.41~50S09开服表游戏 Banner 开服表游戏 No.1~3开服表游戏 No.4~7开服表游戏 No.8~10开服表游戏 No.11~15开服表游戏 No.16~20S11专题头图 Banner 专题资源功能条NO.1-NO.4S05S08S10客户端-推荐-必备iOS 客户端-推荐-网游iOS 客户端-推荐-专题专题资源列表No.1-N0.2专题单款应用推荐飙升榜 No.1~3飙升榜 No.4~6飙升榜 No.7~10飙升榜 No.10~20游戏榜 No.1~3游戏榜 No.4~6游戏榜 No.7~10游戏榜 No.10~20苹果榜 No.1~3苹果榜 No.4~6苹果榜 No.7~10苹果榜 No.10~20游戏页Banner No.1游戏页Banner No.2游戏页Banner No.3游戏页Banner No.4游戏页Banner No.5游戏页-热门推荐 No.1~2游戏页-热门推荐 No.3~5游戏页-热门推荐 No.6~8S18游戏页最新Banner 游戏页-热门推荐 No.1~2游戏页-热门推荐 No.3~5游戏页-热门推荐 No.6~8分类推荐 No.1~5S15S16S17S19S20S12S13S14IOS 客户端(iPhone 、iPad 广告分开销售)客户端-推荐-专题iOS 客户端-热榜-排行iOS 客户端-游戏-精选iOS 客户端-游戏-最新iOS 客户端-游戏-分类分类推荐 No.6~10软件页Banner No.1软件页Banner No.2软件页Banner No.3软件页Banner No.4软件页Banner No.5软件页-热门推荐 No.1~2软件页-热门推荐 No.3~5软件页-热门推荐 No.6~8软件页-分类推荐No.1~10S23软件页最新Banner 软件页-热门推荐 No.1~2软件页-热门推荐 No.3~5软件页-热门推荐 No.6~8分类推荐 No.1~5分类推荐 No.6~10全民热搜 No.1~3全民热搜 No.4~6全民热搜 No.10~18全民热搜 No.18~24猜你会搜 No.1~3猜你会搜 No.4~6猜你会搜 No.7~9猜你会搜 No.10~12搜索无结果页 No.1~3搜索无结果页 No.4~6搜索无结果页 No.7~9搜索无结果页 No.10~12S26S27S28S20S21S22S24S25iOS 客户端-游戏-分类iOS 客户端-软件-精选iOS 客户端-软件-最新iOS 客户端-软件-分类iOS 客户端-搜索S29热搜关键词N0.1-6A:首页精品应用No.17-20+经典耐玩+分类前10B:最新榜前3+分类页前3+首发榜前3/飙升榜前10C:套餐B+首页精品应用No.8~10D：首页发现No.1+飙升榜单前5IOS 客户端-开机屏S31XY 助手移动端开机屏软件/游戏 No.6软件/游戏 No.8精品应用大icon 精品应用小icon 软件Banner No.1软件Banner No.3软件Banner No.5软件精品应用No.1-No.6软件精品应用No.7-No.12P07软件小编推荐No.1-No.9P08软件最新应用（随机）游戏Banner No.1游戏Banner No.3游戏Banner No.5P10软件/游戏 No.1-4软件热搜关键词 No.1-4S30P01P02P03P04P09PC 客户端ios 客户端游戏套餐PC 客户端-我的设备PC 客户端-苹果应用客户端-苹果游戏游戏精品游戏NO.1-NO.6游戏精品游戏NO.7-NO.12P12游戏小编推荐No.1-No.3P13游戏最新游戏（随机）游戏热搜关键词 No.2游戏热搜关键词 No.4首页Banner No.1首页Banner No.3首页Banner No.4-5苹果资讯B02游戏/应用新闻1.上述资源如无具体标价，2.如果用户已安装该应用，3.素材必须在排期前一天完4.法定假日（放假前1天开5.自然月CPT 实际投入大于6.单月实际投入满20W ，产7.首页精品推荐前8的刊列价P11P14B01Web 站PC 客户端-苹果游戏首页26000天S 23000天S 21000天A 19000天A 17000天A 28000天S 25000天S 22000天S 19000天A 17000天A 300003天B 240003天B16500天B 640*230 jpg 格式13000天B640*230 jpg 格式640*230 jpg 格式640*230 jpg 格式25000天S 22000天S 19000天A单位资源类别尺寸640*275 jpg 格式刊例价格果助手广告刊例报价（执行时间：2016年第二季度）执行时间：2016年1月1日-2016年6月30日90000周S 30000天S18000天S640x360（iPhone5），750x422（iPhone6），1242x699（iPhone6Plus）16000天S 14000天S 12000天A 10000天A 8000天B18000天S640x360（iPhone5），750x422（iPhone6），1242x699（iPhone6Plus）15000天A30000周S见附件25000周A8000周B21000天S 18000天S 16000天S 13000天A 11000天A 20000天A 18000天B 16000天B16000天A640x360（iPhone5），750x422（iPhone6），1242x699（iPhone6Plus）13000天A640*275 jpg格式20000天S 18000天S 16000天S 13000天A 11000天A 20000天A 18000天A 16000天B天640x360（iPhone5），750x422（iPhone6），1242x699（iPhone6Plus）18000天S18000天S640*275 jpg格式12000天A10000天B10000天A700x240，jpg格式度）1日-2016年6月30日备注1.遇到周末，法定节假日每天增加1000元.2.顺序上采取先付先得原则.3.该位置投放期限最长为4天，第二次投放需要间隔2天，同样图片不能连用超过2次.1.根据运营需求，会在上下1个位置浮动，比如NO.2,可能是NO.1或者NO.3.2.应用和游戏均可放置其中.3.单次投放时间最长为4天，第二次投放相同位置需要间隔2天.批量去重APP推荐下载插图 No.1是在第16个APP之后插图 No.2是在第24个APP之后插图 No.3是在第32个APP之后插图 No.4是在第40个APP之后1.APP必须经由运营评审，评审依据：品牌知名度，XY苹果助手的下载量，产品体验等，评审通过后才能购买。
虎扑网站营销分析报告
虎扑网站营销分析报告班级信管一班学号201210165111 姓名潘志明1 网站概况虎扑网是以NBA为主的专业体育网站，为各种篮球爱好者所打造，于04年在美国成立，主要由新闻，图片，视频，比赛，下载，数据等栏目组成。
虎扑体育网（HoopChina）创立于2004年，起初是相对单一的篮球网站，以NBA新闻与流言及街球等内容作为主打。
后来规模逐渐扩大，以姚明成功登陆NBA为契机，随着NBA在国内影响日益增加，虎扑体育网已经是集论坛、专栏、视频、blog 以及其他的众多特产于一身的专业体育网站。
虎扑体育网以NBA篮球为主，包含足球、网球、F1、奥运等项目，提供名体育项目的新闻、直播、赛程、数据、比分、排名、分析等内容，体育新闻重点在NBA，而NBA之中侧重火箭队。
虎扑体育网非常注重与真正体育迷的互动，拥有目前国内最严谨专业的篮球新闻论坛，在体育迷中具有一定的影响力。
这里试就其传播特色作具体分析，以期对专业体育网站如何更好地满足不同层次体育受众的信息需求和审美需求，如何更理性地传播体育文化等问题有所借鉴。
篮球新闻选择严格真实1.1网站盈利模式通过为各大品牌提供广告平台收取费用。
虎扑是很大的运动综合网站，涉及各种运动及周边产品，在这里发布广告可以获得很好的效果网站靠点击量按比例向品牌收取费用，点击量大的网站收的费用也更大1.2网站推广方式域名分析：虎扑体育原域名为，是一个谐音域名，虽然颇具创意，但是对于用户记忆上还是有所勉强，而此次更换双拼域名无疑弥补了这一点，在加上双拼域名是目前市场的潮流，所以虎扑网此次更换域名对于自己本身的发展有重要的意义。
通过域名whois信息显示，域名注册于2000年，现在的所有人为58同城的姚劲波先生，姚先生也是资深的域名投资人，想来此次虎扑网域名正是向姚先生所购买的，不过值得注意的是，/.cn在同一人手中，并且已经建站，看来虎扑网想要凑齐自己的全套域名会有不小的障碍。
与其他网站对比分析：是什么让虎扑在众多的体育网站中脱颖而出，又是什么让它一枝独秀?究其原因，首先应该感谢的是 NBA 总裁大卫-斯科恩的全球推广策略，相对于北美其他赛事的相对封闭，NBA 向前远远迈出了一大步，第二感谢的就是国家在足球等要求较高的体育运动上的投入不足，让篮球毫无争议的成为国内年轻人首选的第一运动。
虎扑移动端广告刊例2016.6
生效日期：2016年6月1日频道Channel具体形式Concrete format尺寸(W*H)Dimension格式File size截图Demo覆盖平台Platform刊例单价Rate card售卖单位Units配送属性Distribution预估单位曝光Ested Unit Imp预估单位点击EstedUnitClicks投放须知Remark每日上线时间App-虎扑体育启动画面Android：720*1280，素材上方50px，下方290px内不要放重要信息，以背景画面填充。
IOS：750*1334，素材上方100px，下方330px不要放重要信息，以背景画面填充。
跳转页面须为手机页面，≤3MB。
jpg,≤200k;txtAndroid、IOS300,000¥ 天不可配送6,000,00040,000########################################### 00：00App-虎扑体育直播页-文字链文案20个汉字以内。
跳转页面标题6个中文以内，跳转页面须为手机页面，≤3MB。
txt.Android、IOS60,000¥ 条可配送2,000,0006,000######################################## 投放比赛赛中App-虎扑体育直播页-图文植入图片500px*280px;文字20个汉字以内。
跳转页面标题6个中文以内，跳转页面须为手机页面，≤3MB。
jpg,≤200k;txtAndroid、IOS90,000¥ 条不可配送2,000,0008,000投放须知：1.每场赛事最多投放3条图文广告2.仅文字可点击跳转，图片不可跳转。
3.直播页面显示图片缩略图，点击缩略图后，浮层显示大图。
4.广告通过App内置浏览器打开目标页面，目标页面应是专门针对手机设计的网页，保证访问流畅。
页面≤3MB。
5.所有的目标跳转页面，都不能直接下载文件，或跳到 AppStore，必须先跳到一个手机版网页作为中转。
企业slogan 超棒
世界各类企业sloganNOKIA 科技以人为本！联想人类失去联想，世界将会怎样！李宁一切皆有可能安踏我选择，我喜欢雀巢咖啡，味道好极了钻石恒久远，一颗永流传。
（De Beers钻石）we do , we said世事无绝对，惟有真情趣。
（轩妮诗）Good to the last drop．滴滴香浓，意犹未尽。
（麦斯威尔咖啡）Obey your thirst．服从你的渴望。
（雪碧）The new digital era．数码新时代。
（索尼影碟机）s l~--------------------------------------------------------------------------------Iz&gWe lead．Others copy．我们领先，他人仿效。
（理光复印机）we do , we saidImpossible made possible．使不可能变为可能。
（佳能打印机）Take time to indulge．尽情享受吧！（雀巢冰激凌）The relentless pursuit of perfection．不懈追求完美。
（凌志轿车）Just do it. 只管去做。
（耐克运动鞋）Poetry in motion，dancing close to me．动态的诗，向我舞近。
（丰田汽车）we do , we saidCome to where the flavors is．Marlboro Country．光临风韵之境——万宝路世界。
（万宝路香烟）me，the past is black and white，but the future is always color．对我而言，过去平礯无奇；而未来，却是绚烂缤纷。
（轩尼诗酒）Ask for more. 渴望无限。
（百事流行鞋）The taste is great. 味道好极了。
（雀巢咖啡）Feel the new space. 感受新境界。
资料库推广训练
簡介：Econlit
Econlit經濟學文獻資料庫
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際性區域性及都市經濟等相關領域。 收錄年代：1969-Present 資料型態：索引摘要型 更新頻率：月更新
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主題推薦查詢：系統經由讀者輸入之關鍵字提出建議查 詢詞彙
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UCM188530
Chapter2 Management andPersonnelParts2-1 SUPERVISIONHEALTH2-2 EMPLOYEECLEANLINESS2-3 PERSONALPRACTICES2-4 HYGIENIC2-1 SUPERVISIONSubparts2-101 Responsibility2-102 Knowledge2-103 DutiesResponsibility 2-101.11 Assignment.(A) Except as specified in ¶ (B) of this section, the PERMIT HOLDERshall be the PERSON IN CHARGE or shall designate a PERSON INCHARGE and shall ensure that a PERSON IN CHARGE is present atthe FOOD ESTABLISHMENT during all hours of operation.Pf(B) In a FOOD ESTABLISHMENT with two or more separatelyPERMITTED departments that are the legal responsibility of thesame PERMIT HOLDER and that are located on the same PREMISES,the PERMIT HOLDER may, during specific time periods when food isnot being prepared, packaged, or served, designate a singlePERSON IN CHARGE who is present on the PREMISES during allhours of operation, and who is responsible for each separatelyPERMITTED FOOD ESTABLISHMENT on the PREMISES.PfKnowledge 2-102.11 Demonstration.Based on the RISKS inherent to the FOOD operation, duringinspections and upon request the PERSON IN CHARGE shalldemonstrate to the REGULATORY AUTHORITY knowledge offoodborne disease prevention, application of the H AZARDAnalysis and C RITICAL C ONTROL P OINT principles, and therequirements of this Code. The PERSON IN CHARGE shalldemonstrate this knowledge by:(A) Complying with this Code by having no violations ofPRIORITY ITEMS during the current inspection; Pf(B) Being a certified FOOD protection manager who hasshown proficiency of required information through passing atest that is part of an ACCREDITED PROGRAM;Pf or(C) Responding correctly to the inspector's questions as theyrelate to the specific FOOD operation. The areas ofknowledge include:(1) Describing the relationship between the prevention off oodborne disease and the personal hygiene of a FOODE MPLOYEE; Pf(2) Explaining the responsibility of the PERSON IN CHARGEf or preventing the transmission of foodborne disease by aF OOD EMPLOYEE who has a disease or medical conditiont hat may cause foodborne disease; Pf(3) Describing the symptoms associated with thed iseases that are transmissible through FOOD; Pf(4) Explaining the significance of the relationship betweenmaintaining the time and temperature of POTENTIALLYHAZARDOUS FOOD (TIME/TEMPERATURE CONTROL FOR SAFETYFOOD) and the prevention of foodborne illness; Pf(5) Explaining the HAZARDS involved in the consumption ofr aw or undercooked MEAT, POULTRY, EGGS, and FISH; Pf(6) Stating the required FOOD temperatures and times fors afe cooking of POTENTIALLY HAZARDOUS FOOD(TIME/TEMPERATURE CONTROL FOR SAFETY FOOD) includingM EAT, POULTRY, EGGS, and FISH; Pf(7) Stating the required temperatures and times for thes afe refrigerated storage, hot holding, cooling, andr eheating of POTENTIALLY HAZARDOUS FOOD(TIME/TEMPERATURE CONTROL FOR SAFETY FOOD); Pf(8) Describing the relationship between the prevention off oodborne illness and the management and control of thef ollowing:(a) Cross contamination, Pf(b) Hand contact with READY-TO-EAT FOODS, PfHandwashing, Pf and(c)(d) Maintaining the FOOD ESTABLISHMENT in a cleancondition and in good repair; Pf(9) Describing FOODS identified as MAJOR FOOD ALLERGENSand the symptoms that a MAJOR FOOD ALLERGEN couldcause in a sensitive individual who has an allergicreaction. Pf(10) Explaining the relationship between FOOD safety andproviding EQUIPMENT that is:(a) Sufficient in number and capacity, Pf and(b) Properly designed, constructed, located, installed,operated, maintained, and cleaned; Pf(11) Explaining correct procedures for cleaning andSANITIZING UTENSILS and FOOD-CONTACT SURFACES ofEQUIPMENT; Pf(12) Identifying the source of water used and measurestaken to ensure that it remains protected fromcontamination such as providing protection from backflowand precluding the creation of cross connections; Pf(13) Identifying POISONOUS OR TOXIC MATERIALS in the FOODESTABLISHMENT and the procedures necessary to ensurethat they are safely stored, dispensed, used, and disposedof according to LAW; Pf(14) Identifying CRITICAL CONTROL POINTS in the operationfrom purchasing through sale or service that when notcontrolled may contribute to the transmission of foodborneillness and explaining steps taken to ensure that the pointsare controlled in accordance with the requirements of thisCode; Pf(15) Explaining the details of how the PERSON IN CHARGEand FOOD EMPLOYEES comply with the HACCP PLAN if aplan is required by the LAW, this Code, or an agreementbetweentheREGULATORY AUTHORITY and the FOODESTABLISHMENT; Pf(16) Explaining the responsibilities, rights, and authoritiesassigned by this Code to the:F OOD EMPLOYEE, Pf(a)C ONDITIONAL EMPLOYEE, Pf(b)P ERSON IN CHARGE, Pf(c)R EGULATORY AUTHORITY; Pf and(d)(17) Explaining how the PERSON IN CHARGE, FOODEMPLOYEES,and CONDITIONAL EMPLOYEES comply withreporting responsibilities and EXCLUSION or RESTRICTION ofFOOD EMPLOYEES. Pf2-102.20 Food Protection Manager Certification.APERSON IN CHARGE who demonstrates knowledge by being aFOOD protection manager that is certified by a FOOD protectionmanager certification program that is evaluated and listed by aConference for Food Protection-recognized accrediting agencyas conforming to the Conference for Food Protection Standardsfor Accreditation of Food Protection Manager CertificationPrograms is deemed to comply with ¶ 2-102.11(B).Duties 2-103.11 Person in Charge.The PERSON IN CHARGE shall ensure that:F OOD ESTABLISHMENT operations are not conducted in a (A)private home or in a room used as living or sleeping quarters as specified under § 6-202.111; PfP ERSONS unnecessary to the FOOD ESTABLISHMENT(B)operation are not allowed in the FOOD preparation, FOODstorage, or WAREWASHING areas, except that brief visits and tours may be authorized by the PERSON IN CHARGE if steps are taken to ensure that exposed FOOD; clean EQUIPMENT,UTENSILS, and LINENS; and unwrapped SINGLE-SERVICE andSINGLE-USE ARTICLES are protected from contamination; PfE MPLOYEES and other PERSONS such as delivery and(C)maintenance PERSONS and pesticide applicators entering the FOOD preparation, FOOD storage, and WAREWASHING areascomply with this Code; PfE MPLOYEES are effectively cleaning their hands, by(D)routinely monitoring the EMPLOYEES' handwashing; PfE MPLOYEES are visibly observing FOODS as they are(E)received to determine that they are from APPROVED sources, delivered at the required temperatures, protected fromcontamination, un ADULTERED, and accurately presented, by routinely monitoring the EMPLOYEES' observations andperiodically evaluating FOODS upon their receipt; PfE MPLOYEES are properly cooking POTENTIALLY HAZARDOUS(F)FOOD (TIME/TEMPERATURE CONTROL FOR SAFETY FOOD), being particularly careful in cooking those FOODS known to cause severe foodborne illness and death, such as EGGS andCOMMINUTED MEATS, through daily oversight of the EMPLOYEES' routine monitoring of the cooking temperatures usingappropriate temperature measuring devices properly scaled and calibrated as specified under § 4-203.11 and¶4-502.11(B); PfE MPLOYEES are using proper methods to rapidly cool(G)POTENTIALLY HAZARDOUS FOODS (TIME/TEMPERATURE CONTROL FOR SAFETY FOODS) that are not held hot or are not forconsumption within 4 hours, through daily oversight of theEMPLOYEES' routine monitoring of FOOD temperatures during cooling; PfC ONSUMERS who order raw; or partially cooked READY-TO- (H)EAT FOODS of animal origin are informed as specified under § 3-603.11 that the FOOD is not cooked sufficiently to ensure its safety; PfE MPLOYEES are properly SANITIZING cleaned multiuse(I)EQUIPMENT and UTENSILS before they are reused, throughroutine monitoring of solution temperature and exposure time for hot water SANITIZING, and chemical concentration, pH,temperature, and exposure time for chemical SANITIZING; PfC ONSUMERS are notified that clean TABLEWARE is to be(J)used when they return to self-service areas such as saladbars and buffets as specified under § 3-304.16; Pf(K) Except when APPROVAL is obtained from the REGULATORY AUTHORITY as specified in ¶ 3-301.11(D), EMPLOYEES arepreventing cross-contamination of READY-TO-EAT FOOD withbare hands by properly using suitable UTENSILS such as deli tissue, spatulas, tongs, single-use gloves, or dispensingEQUIPMENT; Pf(L) E MPLOYEES are properly trained in FOOD safety, including food allergy awareness, as it relates to their assignedduties;Pf andF OOD EMPLOYEES and CONDITIONAL EMPLOYEES are(M)informed of their responsibility to report in accordance withLAW, to the PERSON IN CHARGE, information about their health and activities as they relate to diseases that are transmissible through FOOD, as specified under ¶ 2-201.11(A). Pf2-2 EMPLOYEE HEALTHSubpart2-201 Responsibilities of Permit Holder, Person inCharge, Food Employees, and ConditionalEmployeesResponsibilities and Reporting Symptoms and Diagnosis 2-201.11 Responsibility of Permit Holder, Person inCharge, and Conditional Employees.(A) The PERMIT HOLDER shall require FOOD EMPLOYEES and CONDITIONAL EMPLOYEES to report to the PERSON IN CHARGE information about their health and activities as they relate to diseases that are transmissible through FOOD.A FOOD EMPLOYEE or CONDITIONAL EMPLOYEE shall report the information in a manner that allows the PERSON IN CHARGE to reduce the RISK of foodborne disease transmission, including providing necessary additional information, such as the date of onset of symptoms and an illness, or of a diagnosis without symptoms, if the FOOD EMPLOYEE or CONDITIONAL EMPLOYEE:reportable symptoms(1) Has any of the following symptoms:(a) Vomiting,P(b)Diarrhea,P(c)Jaundice,P(d) Sore throat with fever,P or(e) A lesion containing pus such as a boil or infectedwound that is open or draining and is:(i) On the hands or wrists, unless an impermeablecover such as a finger cot or stall protects the lesion anda SINGLE-USE glove is worn over the impermeablecover,P(ii) On exposed portions of the arms, unless the lesionis protected by an impermeable cover,P or(iii) On other parts of the body, unless the lesion iscovered by a dry, durable, tight-fitting bandage;P reportablediagnosis(2) Has an illness diagnosed by a HEALTH PRACTITIONER due to:(a) Norovirus,P(b) Hepatitis A virus,P(c)Shigella spp., P(d)E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCINGE SCHERICHIA COLI,P or(e) Salmonella Typhi;Preportable past illness (3) Had a previous illness, diagnosed by a HEALTH PRACTITIONER, within the past 3 months due to Salmonella Typhi, without having received antibiotic therapy, as determined by a HEALTH PRACTITIONER;Preportable history of exposure (4) Has been exposed to, or is the suspected source of, aCONFIRMED DISEASE OUTBREAK,because the FOOD EMPLOYEE or CONDITIONAL EMPLOYEE consumed or prepared FOOD implicated in the outbreak, or consumed FOOD at an event prepared by aPERSON who is infected or ill with:(a) Norovirus within the past 48 hours of the lastexposure,P(b)E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCINGE SCHERICHIA COLI,or Shigella spp. within the past 3 days ofthe last exposure,P(c)Salmonella Typhi within the past 14 days of the last exposure,P or(d) Hepatitis A virus within the past 30 days of the lastexposure;P orreportable history of exposure (5) Has been exposed by attending or working in a setting where there is a CONFIRMED DISEASE OUTBREAK, or living in the same household as, and has knowledge about, an individual who works or attends a setting where there is a CONFIRMEDDISEASE OUTBREAK, or living in the same household as, andhas knowledge about, an individual diagnosed with an illness caused by:(a) Norovirus within the past 48 hours of the lastexposure,P(b)E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCINGE SCHERICHIA COLI,or Shigella spp. within the past 3 days ofthe last exposure,P(c)Salmonella Typhi within the past 14 days of the last exposure,P or(d) Hepatitis A virus within the past 30 days of the lastexposure.Presponsibility of person in charge to notify the regulatory authority (B) The PERSON IN CHARGE shall notify the REGULATORY AUTHORITY when a FOOD EMPLOYEE is:(1) Jaundiced,Pf or(2) Diagnosed with an illness due to a pathogen as specifiedunder Subparagraphs (A)(2)(a) - (e) of this section.Pfresponsibility of the person in charge to prohibit a conditional employee from becoming a food employee (C) The PERSON IN CHARGE shall ensure that a CONDITIONAL EMPLOYEE:(1) Who exhibits or reports a symptom, or who reports adiagnosed illness as specified under Subparagraphs(A)(1) - (3) of this section, is prohibited from becoming a FOODEMPLOYEE until the CONDITIONAL EMPLOYEE meets the criteriafor the specific symptoms or diagnosed illness as specifiedunder § 2-201.13;P and(2) Who will work as a FOOD EMPLOYEE in a FOODESTABLISHMENT that serves as a HIGHLY SUSCEPTIBLEPOPULATION and reports a history of exposure as specifiedunder Subparagraphs (A)(4) – (5), is prohibited from becominga FOOD EMPLOYEE until the CONDITIONAL EMPLOYEE meets thecriteria as specified under ¶ 2-201.13(I). Presponsibility of the person in charge to exclude or restrict (D) The PERSON IN CHARGE shall ensure that a FOOD EMPLOYEE who exhibits or reports a symptom, or who reports a diagnosed illness or a history of exposure as specified under Subparagraphs (A)(1) - (5) of this section is:(1)E XCLUDED as specified under ¶¶ 2-201.12 (A) - (C), and Subparagraphs (D)(1), (E)(1), (F)(1), or (G)(1) and in compliance with the provisions specified under¶¶ 2-201.13(A) - (G); P or(2)R ESTRICTED as specified under Subparagraphs 2-201.12(D)(2), (E)(2), (F)(2), (G)(2), or ¶¶ 2-201.12(H) or (I) and in compliance with the provisions specified under ¶¶ 2-201.13(D) - (I). Presponsibility offood employees and conditional employees to report (E) A FOOD EMPLOYEE or CONDITIONAL EMPLOYEE shall report to the PERSON IN CHARGE the information as specified under ¶ (A) of this section.Pfresponsibility of foodemployees to comply(F) A FOOD EMPLOYEE shall:(1) Comply with an EXCLUSION as specified under¶¶ 2-201.12(A) - (C) and Subparagraphs 2-201.12(D)(1),(E)(1), (F)(1), or (G)(1) and with the provisions specified under¶¶ 2-201.13(A) - (G); P or(2) Comply with a RESTRICTION as specified underSubparagraphs 2-201.12(D)(2), (E)(2), (F)(2), (G)(2), or¶¶ 2-201.12 (H) or (I) and comply with the provisions specifiedunder ¶¶ 2-201.13(D) - (I). Pconditions of exclusion and restriction 2-201.12 Exclusions and Restrictions.The PERSON IN CHARGE shall EXCLUDE or RESTRICT a FOOD EMPLOYEE from a FOOD ESTABLISHMENT in accordance with the following:symptomatic with vomiting or diarrhea (A) Except when the symptom is from a noninfectious condition, EXCLUDE a FOOD EMPLOYEE if the FOOD EMPLOYEE is:(1) Symptomatic with vomiting or diarrhea;P or(2) Symptomatic with vomiting or diarrhea and diagnosedwith an infection from Norovirus, Shigella spp., orE NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCING E. COLI.Pjaundiced or diagnosed with hepatitis A infection (B) Ex CLUDE a FOOD EMPLOYEE who is:(1) Jaundiced and the onset of jaundice occurred withinthe last 7 calendar days, unless the FOOD EMPLOYEEprovides to the PERSON IN CHARGE written medicaldocumentation from a HEALTH PRACTITIONER specifying that the jaundice is not caused by hepatitis A virus or otherfecal-orally transmitted infection;P(2) Diagnosed with an infection from hepatitis A viruswithin 14 calendar days from the onset of any illnesssymptoms, or within 7 calendar days of the onset ofjaundice;P or(3) Diagnosed with an infection from hepatitis A viruswithout developing symptoms.Pdiagnosed or reported previous infection due to S. Typhi (C) E XCLUDE a FOOD EMPLOYEE who is diagnosed with an infection from Salmonella Typhi, or reports a previous infection with Salmonella Typhi within the past 3 months as specified under Subparagraph 2-201.11(A)(3). Pdiagnosed with an asymptomatic infection from Norovirus (D) If a FOOD EMPLOYEE is diagnosed with an infection from Norovirus and is ASYMPTOMATIC:(1) E XCLUDE the FOOD EMPLOYEE who works in a FOODESTABLISHMENT serving a HIGHLY SUSCEPTIBLEPOPULATION;P or(2)R ESTRICT the FOOD EMPLOYEE who works in a FOOD ESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION.Pdiagnosed with Shigella spp. infection and asymptomatic (E) If a FOOD EMPLOYEE is diagnosed with an infection from Shigella spp. and is ASYMPTOMATIC:(1)E XCLUDE the FOOD EMPLOYEE who works in a FOODESTABLISHMENT serving a HIGHLY SUSCEPTIBLE POPULATION;P or(2)R ESTRICT the FOOD EMPLOYEE who works in a FOOD ESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION.Pdiagnosed with EHEC or STEC and asymptomatic (F) If a FOOD EMPLOYEE is diagnosed with an infection from E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCING E. COLI, and is ASYMPTOMATIC:(1)E XCLUDE the FOOD EMPLOYEE who works in a FOODESTABLISHMENT serving a HIGHLY SUSCEPTIBLEPOPULATION;P or(2)R ESTRICT the FOOD EMPLOYEE who works in a FOOD ESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION.Psymptomatic with sore throat with fever (G) If a FOOD EMPLOYEE is ill with symptoms of acute onset of sore throat with fever:(1)E XCLUDE the FOOD EMPLOYEE who works in a FOODESTABLISHMENT serving a HIGHLY SUSCEPTIBLEPOPULATION;P or(2)R ESTRICT the FOOD EMPLOYEE who works in a FOOD ESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION.Psymptomatic with uncovered infected wound or pustular boil (H) If a FOOD EMPLOYEE is infected with a skin lesion containing pus such as a boil or infected wound that is open or draining and not properly covered as specified under Subparagraph2-201.11(A)(1)(e), RESTRICT the FOOD EMPLOYEE.Pexposed to foodborne pathogen and works in food establishment serving HSP (I) If a FOOD EMPLOYEE is exposed to a foodborne pathogen as specified under Subparagraphs 2-201.11(A)(4) or (5), RESTRICT the FOOD EMPLOYEE who works in a FOOD ESTABLISHMENT serving a HIGHLY SUSCEPTIBLE POPULATION.PManaging Exclusions and Restrictions 2-201.13 Removal, Adjustment, or Retention ofExclusions and Restrictions.The PERSON IN CHARGE shall adhere to the following conditions when removing, adjusting, or retaining the EXCLUSION or RESTRICTION of a FOOD EMPLOYEE:(A)Except when a FOOD EMPLOYEE is diagnosed with an infection from hepatitis A virus or Salmonella Typhi:removing exclusion for food employee who was symptomatic and not diagnosed (1) Reinstate a FOOD EMPLOYEE who was EXCLUDED as specified under Subparagraph 2-201.12(A)(1) if the FOOD EMPLOYEE:(a)IsASYMPTOMATIC for at least 24 hours;P or(b) Provides to the PERSON IN CHARGE written medicaldocumentation from a HEALTH PRACTITIONER that states the symptom is from a noninfectious condition.PNorovirus diagnosis adjusting exclusion for food employee who was symptomatic and is now asymptomatic (2) If a FOOD EMPLOYEE was diagnosed with an infectionfrom Norovirus and EXCLUDED as specified underSubparagraph 2-201.12(A)(2):(a) R ESTRICT the FOOD EMPLOYEE, who is ASYMPTOMATICfor at least 24 hours and works in a FOODESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION,until the conditions for reinstatement asspecified under Subparagraphs (D)(1) or (2) of thissection are met;P orretaining exclusion for food employee who was asymptomatic and is now asymptomatic and works in food establishment serving HSP (b) Retain the EXCLUSION for the FOOD EMPLOYEE, whois ASYMPTOMATIC for at least 24 hours and works in a FOOD ESTABLISHMENT that serves a HIGHLY SUSCEPTIBLEPOPULATION,until the conditions for reinstatement as specified under Subparagraphs (D)(1) or (2) of thissection are met.PShigella spp. diagnosisadjusting exclusion for food employee who was symptomatic and is now asymptomatic (3) If a FOOD EMPLOYEE was diagnosed with an infection from Shigella spp. and EXCLUDED as specified under Subparagraph 2-201.12(A)(2):(a) R ESTRICT the FOOD EMPLOYEE, who is ASYMPTOMATICfor at least 24 hours and works in a FOODESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION, until the conditions for reinstatement asspecified under Subparagraphs (E)(1) or (2) of thissection are met;P orretaining exclusion for food employee who was asymptomatic and is now asymptomatic (b) Retain the EXCLUSION for the FOOD EMPLOYEE, whois ASYMPTOMATIC for at least 24 hours and works in a FOOD ESTABLISHMENT that serves a HIGHLY SUSCEPTIBLEPOPULATION, until the conditions for reinstatement as specified under Subparagraphs (E)(1) or (2) , or (E)(1)and (3)(a) of this section are met.PEHEC or STEC diagnosis (4) If a FOOD EMPLOYEE was diagnosed with an infection from E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCINGE SCHERICHIA COLI and EXCLUDED as specified under Subparagraph 2-201.12(A)(2):adjusting exclusion for food employee who was symptomatic and is now asymptomatic (a) R ESTRICT the FOOD EMPLOYEE, who is ASYMPTOMATICfor at least 24 hours and works in a FOOD ESTABLISHMENT not serving a HIGHLY SUSCEPTIBLEPOPULATION, until the conditions for reinstatement as specified under Subparagraphs (F)(1) or (2) of thissection are met;P orretaining exclusion for food employee who was symptomatic and is now asymptomatic and works in food establishment serving HSP (b) Retain the EXCLUSION for the FOOD EMPLOYEE, who is ASYMPTOMATIC for at least 24 hours and works in a FOOD ESTABLISHMENT that serves a HIGHLY SUSCEPTIBLE POPULATION, until the conditions for reinstatement as specified under Subparagraphs (F)(1) or (2) are met.Phepatitis A virus or jaundice diagnosis - removing exclusions (B) Reinstate a FOOD EMPLOYEE who was EXCLUDED as specified under ¶ 2-201.12(B) if the PERSON IN CHARGE obtains APPROVAL from the REGULATORY AUTHORITY and one of the following conditions is met;(1)TheFOOD EMPLOYEE has been jaundiced for more than7 calendar days;P(2) The anicteric FOOD EMPLOYEE has been symptomaticwith symptoms other than jaundice for more than 14calendar days;P or(3) The FOOD EMPLOYEE provides to the PERSON IN CHARGEwritten medical documentation from a HEALTH PRACTITIONER stating that the FOOD EMPLOYEE is free of a hepatitis A virus infection.PS. Typhi diagnosis -removing exclusions(C) Reinstate a FOOD EMPLOYEE who was EXCLUDED asspecified under ¶ 2-201.12(C) if:(1)ThePERSON IN CHARGE obtains APPROVAL from the REGULATORY AUTHORITY;P and(2)TheFOOD EMPLOYEE provides to the PERSON IN CHARGE written medical documentation from a HEALTH PRACTITIONERthat states the FOOD EMPLOYEE is free from S. Typhi infection.PNorovirus diagnosis - removing exclusion or restriction (D) Reinstate a FOOD EMPLOYEE who was EXCLUDED as specified under Subparagraphs 2-201.12(A)(2) or (D)(1) who was RESTRICTED under Subparagraph 2-201.12(D)(2) if the PERSON IN CHARGE obtains APPROVAL from the REGULATORY AUTHORITY and one of the following conditions is met:(1)TheEXCLUDED or RESTRICTED FOOD EMPLOYEE provides to the PERSON IN CHARGE written medical documentationfrom a HEALTH PRACTITIONER stating that the FOODEMPLOYEE is free of a Norovirus infection;P(2)TheFOOD EMPLOYEE was EXCLUDED or RESTRICTED after symptoms of vomiting or diarrhea resolved, and more than48 hours have passed since the FOOD EMPLOYEE becameASYMPTOMATIC;P or(3)TheFOOD EMPLOYEE was EXCLUDED or RESTRICTED and did not develop symptoms and more than 48 hours have passed since the FOOD EMPLOYEE was diagnosed.PShigella spp. diagnosis - removing exclusion or restriction (E) Reinstate a FOOD EMPLOYEE who was EXCLUDED as specified under Subparagraphs 2-201.12(A)(2) or (E)(1) or who was RESTRICTED under Subparagraph 2-201.12(E)(2) if the PERSON IN CHARGE obtains APPROVAL from the REGULATORY AUTHORITY and one of the following conditions is met:(1)TheEXCLUDED or RESTRICTED FOOD EMPLOYEE provides to the PERSON IN CHARGE written medical documentationfrom a HEALTH PRACTITIONER stating that the FOODEMPLOYEE is free of a Shigella spp. infection based on test results showing 2 consecutive negative stool specimencultures that are taken:(a) Not earlier than 48 hours after discontinuance ofantibiotics,P and(b) At least 24 hours apart;P(2)TheFOOD EMPLOYEE was EXCLUDED or RESTRICTED after symptoms of vomiting or diarrhea resolved, and more than7 calendar days have passed since the FOOD EMPLOYEEbecame ASYMPTOMATIC;P or(3)TheFOOD EMPLOYEE was EXCLUDED or RESTRICTED and did not develop symptoms and more than 7 calendar days have passed since the FOOD EMPLOYEE was diagnosed.PEHEC or STEC diagnosis - removing exclusion or restriction (F) Reinstate a FOOD EMPLOYEE who was EXCLUDED or RESTRICTED as specified under Subparagraphs 2-201.12(A)(2) or (F)(1) or who was RESTRICTED under Subparagraph2-201.12(F)(2) if the PERSON IN CHARGE obtains APPROVAL from the REGULATORY AUTHORITY and one of the following conditions is met:(1)TheEXCLUDED or RESTRICTED FOOD EMPLOYEE provides to the PERSON IN CHARGE written medical documentationfrom a HEALTH PRACTITIONER stating that the FOODEMPLOYEE is free of an infection from E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCING E SCHERICHIA COLI based on test results that show 2 consecutive negative stool specimen cultures that are taken:(a) Not earlier than 48 hours after discontinuance ofantibiotics;P and(b) At least 24 hours apart;P(2)TheFOOD EMPLOYEE was EXCLUDED or RESTRICTED after symptoms of vomiting or diarrhea resolved and more than7 calendar days have passed since the FOOD EMPLOYEEbecame ASYMPTOMATIC;P or(3)TheFOOD EMPLOYEE was EXCLUDED or RESTRICTED and did not develop symptoms and more than 7 days havepassed since the FOOD EMPLOYEE was diagnosed.Psore throat with fever - removing exclusion or restriction (G) Reinstate a FOOD EMPLOYEE who was EXCLUDED or RESTRICTED as specified under Subparagraphs 2-201.12(G)(1) or (2) if the FOOD EMPLOYEE provides to the PERSON IN CHARGE written medical documentation from a HEALTH PRACTITIONER stating that the FOOD EMPLOYEE meets one of the following conditions:(1) Has received antibiotic therapy for Streptococcuspyogenes infection for more than 24 hours;P(2) Has at least one negative throat specimen culture forStreptococcus pyogenes infection;P or(3) Is otherwise determined by a HEALTH PRACTITIONER to be free of a Streptococcus pyogenes infection.Puncovered infected wound or pustular boil - removing restriction (H) Reinstate a FOOD EMPLOYEE who was RESTRICTED as specified under ¶ 2-201.12(H) if the skin, infected wound, cut, or pustular boil is properly covered with one of the following:(1) An impermeable cover such as a finger cot or stall anda single-use glove over the impermeable cover if theinfected wound or pustular boil is on the hand, finger, orwrist;P(2) An impermeable cover on the arm if the infectedwound or pustular boil is on the arm;P or(3) A dry, durable, tight-fitting bandage if the infectedwound or pustular boil is on another part of the body.Pexposure to foodborne pathogen and works in food establishment serving HSP – removing restriction (I) Reinstate a FOOD EMPLOYEE who was RESTRICTED as specified under ¶ 2-201.12(I) and was exposed to one of the following pathogens as specified under Subparagraph2-201.11(A)(4) or (5):Norovirus (1) Norovirus and one of the following conditions is met:(a) More than 48 hours have passed since the last daythe FOOD EMPLOYEE was potentially exposed;P or(b) More than 48 hours have passed since the FOODEMPLOYEE’S household contact becameASYMPTOMATIC.PShigella spp., EHEC, or STEC (2)Shigella spp. or E NTEROHEMORRHAGIC or S HIGA TOXIN-PRODUCING E SCHERICHIA COLI and one of the followingconditions is met:(a) More than 3 calendar days have passed since thelast day the FOOD EMPLOYEE was potentially exposed;Por(b) More than 3 calendar days have passed since theFOOD EMPLOYEE’S household contact becameASYMPTOMATIC.PS. Typhi (3)S. Typhi and one of the following conditions is met:。
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经典广告语出自：联通24、没有什么大不了的出自：丰胸25、彩信发送动人一刻出自：彩信26、情系中国结，联通四海心出自：联通27、时间因我存在出自：罗西尼表28、促进健康为全家出自：舒肤佳29、爱我，追我，但请别吻我! 出自：某汽车后贴的大大的标语30、fm365:真情互动! 出自：fm365网31、止，而后能观出自：中国银行32、无所不包! 出自：饺子铺广告33、当之无愧出自：当铺广告34、放我的真心在你的手心。
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出自：金龙鱼37、佳能，我们看得见你想表达什么。
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生效日期：2015年6月15日
频道Channel
具体形式
Concrete format
尺寸(W*H)
Dimension
格式
File size
截图
Demo
覆盖平台
Platform
刊例单价
Rate card
售卖单位
Units
配送属性
Distribution
预估单位曝光
Ested Unit Imp
预估单位
点击
Ested
Unit
Clicks
投放须知
Remark
每日上线时间
App-虎扑体
育（原虎扑看
球）启动画面
640*960px，下方220px内勿放重要内容；
720*1280px，上方100px、下方340px内勿放重要内
容。
如需点击，另提供：跳转页面标题6个中文以内，跳转页
面须为手机页面，≤1MB。
jpg,≤
200k;
txt
Android、ios200,000
¥ 天不可配送5,600,000——
#############################################
00：00
App-虎扑体
育（原虎扑看
球）直播页-文字链
文案20个汉字以内。
跳转页面标题6个中文以内，跳转
页面须为手机页面，≤1MB。
txt.Android、ios60,000
¥ 条可配送2,000,0006,000###################################### 投放比赛赛中
App-虎扑体
育（原虎扑看
球）直播页-图文植入
图片500px*280px;文字20个汉字以内。
跳转页面标题6
个中文以内，跳转页面须为手机页面，≤1MB。
jpg,≤
200k;
txt
Android、ios90,000
¥ 条不可配送2,000,0008,000
投放须知：
1.每场赛事最多投放3条图文广告
2.仅文字可点击跳转，图片不可跳转。
3.直播页面显示图片缩略图，点击缩略图后，浮层显示大
图。
4.广告通过App内置浏览器打开目标页面，目标页面应是
专门针对手机设计的网页，保证访问流畅。
页面≤1MB。
5.所有的目标跳转页面，都不能直接下载文件，或跳到
App Store，必须先跳到一个手机版网页作为中转。
6.所有投放广告素材、跳转链接需提前4个工作日提交虎
投放比赛赛中
App-虎扑体
育（原虎扑看
球）直播页-竞猜题目植入
题干文字品牌定制，70个汉字以内。
txt Android、ios50,000
¥ 条可配送2,000,000——
投放须知：
1.每场赛事最多投放3条。
2.用户在当前页面点击竞猜选项，不外链。
投放比赛赛中
App-虎扑体
育（原虎扑看
球）NBA新闻首页-信息流广告
图片150*130px，＜5K。
文字标题≤20字。
可外链，跳
转页面须为手机页面，≤1MB。
jpg，txt Android、ios120,000
¥ 条可配送2,000,00010,000
1.广告通过App内置浏览器打开目标页面，目标页面应是
专门针对手机设计的网页，保证访问流畅。
页面≤1MB。
2.所有的目标跳转页面，都不能直接下载文件，或跳到
App Store，必须先跳到一个手机版网页作为中转。
3.所有投放广告素材、跳转链接需提前4个工作日提交虎
扑产品部门进行审核测试。
7月1日之后启用。
App-虎扑体
育（原虎扑看
球）个人空间-金币商城产品植入
产品名称不超过7个汉字，商品详细描述不超过140个汉
字。
图片尺寸170x150px,600x335px。
jpg，txt Android、ios300,000
¥ 周可配送10,000,000——
1.需品牌与虎扑提前两周协定活动产品数量。
2.首次投放，需提前两周确认需求。
00：00
App-虎扑体
育（原虎扑看
球）今日任务-欣赏广告
客户提供目标页面链接、名称。
跳转页面须为手机页
面，≤1MB。
txt Android、ios500,000
¥ 周不可配送10,000,00030,000
1.以上效果预估，为每周总曝光、总点击。
2.首次投放，需提前两周确认需求。
3.每个UID每天可以完成每个任务各一次。
4.任务详情页添加广告链接，用户点击链接后进入品牌页
面，即完成任务，可以获得10金豆。
5.广告通过App内置浏览器打开目标页面，目标页面应是
专门针对手机设计的网页，保证访问流畅。
页面≤1MB。
6.所有的目标跳转页面，都不能直接下载文件，或跳到
App Store，必须先跳到一个手机版网页作为中转。
00：00。