2014商务英语课堂测试

Test
1. Match the following words and expressions with their definitions.
1. intermediary
2.job satisfaction
3.customer care
4. code of practice
5. services
6.remote shopping
7.repeat business
8. customer loyalty
9.supplier 10. mail order 11.fast moving consumer goods
12.marketing 13.stock 14.retailer 15.unique selling points
a)all the goods a retail outlet keeps to sell
b)things that are provided by businesses that do not manufacture products, e.g. banking
c)what companies do to satisfy their customers
d)the customer frequently uses the same company or buys the same product
e)individual or firm that helps to distribute a product
f) a set of rules telling people what they can expect a company to do
g) a company sends goods by post from its warehouse
h)middleman who sells products directly to consumers
i) a customer is happy with the service received from a company and comes back again
j)an agent who provides goods or services
k) products that move off the shelves of retail shops quickly, which therefore requires constant replenishing (补充)
l) shopping from home via the internet or by TV shopping channel
m) the process of planning and executing the conception, pricing, promotion and distribution of ideas, products and services to create exchanges
n) the things that make a product special and different from other similar products
o) the sense of fulfilment and pride felt by people who enjoy their work and do it well
2. Fill in the blanks.
raw material, social interaction, labor, customer profile, status, features, labor costs, benefits, taxes, styles of management
A company’s marketing department should decide what type of person will buy their product and have____1____ or description of the consumers in mind. Then they can design their advertisements. A good advertisement should describe the _____2_____ or characteristics of the products as well as the _____3______ or advantages of buying the product. The price of a product depends on various factors. Production costs are affected by the availability of _____4_____, or workers and the availability of ____5_______, or the things needed to make the goods. How much the company has to pay the workers, or ____6_____ is another factor, and also the amount the government charges the company in ____7_____. The people who work for a company, or the company’s labo r force are the company’s most important asset. Many different things motivate people to work, such as salary, or money, ____8_____ or the position they have in the company and society and the opportunity for_____9____ and to meet other people. Different people like different things, and the way managers treat employees, i.e. their _____10_____ can be very different.
3.Choose 5 of the words or phrases from the following to substitute the underlined words or
phrases in the short passage.
Price subsidiary department stores promote applicants advertising CVs product interview place profits head hunter marketing shopping malls
There were hundreds of 1 people who sent letters and wanted to be considered for the post of Chief Buyer in one of our 2 large city center outlets selling a variety of different products. Our Personnel Department couldn’t possibly study all the 3 documents containing education and employment history which we received. They had to call on the services of a 4 search firm to help them compile a short list of the most suitable people to 5 meet with to talk about their experience and qualifications.
plete the passage below using the appropriate words or phrases from the following.
Price subsidiary department stores promote applicants advertising CVs product interview place profits head hunter marketing shopping malls
______1______is the term given to all the different activities intended to make a profitable demand for a product. This involves: identifying consumer needs and wants in order to develop the______2_______; setting the _____3_______; deciding on the best__________4_________ to sell the product; and deciding on how best to ______5_________ the product.。