Week 9 Notes

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Social Shopping: THE MAJOR MODELS OF SOCIAL SHOPPING
GROUP BUYING, DEAL PURCHASING, AND SHOPPING TOGETHER Deal Purchases (Flash Sales) Real-Time Online Shopping
9
Other Noticeable Changes for April 2012
• Pinterest sees significant rise in visitors overtaking MySpace • Instagram also has a noticeable rise in website visitors • Social Bookmarking is getting a comeback? Reddit, StumbleUpon and Delicious rise • Location services still growing with Foursquare increasing • Top 5 social networks remain relatively steady • Blogging is still big in Australia with million of us reading or writing on blogs
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Social Networks

Integrated forums Integrated blogs Image galleries Gadgets and plug-ins Rate & Review Social networks Shop on Facebook RSS Feeds
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Social Shopping: THE MAJOR MODELS OF SOCIAL SHOPPING
Social Recommendations and Referrals • Share with your network (social bookmarking) • Referral programs • Social recommendations • Innovative methods
/watch?v=3SuNx0UrnEo
2
The Web 2.0 and Social Media Revolutions
Social Media
The online platforms and tools that people use to share opinions, experiences, insights, perceptions, and various media, including photos, videos, and music, with each other
• • • • • • Customer ratings and reviews Expert ratings and reviews Sponsored reviews Conversational marketing Video product review Customer testimonials
12
The Web 2.0 and Social Media Revolutions
The Social Networking Space
13
The Web 2.0 and Social Media Revolutions
Social graph
14
The Fundamentals of Social Commerce and Social ndamentals of Social Commerce And Social Networking
Benefits to Retailers • Increased website traffic brings more revenue dollars with it • Increased sales can come from harnessing techniques based on personal preferences such as collaborative filtering and targeted advertisement
Social Commerce
15
The Fundamentals of Social Commerce And Social Networking
Benefits to Retailers
• Consumers can provide feedback • Word-of-mouth marketing (i.e., viral marketing) is free advertising
10
What is Social Media Marketing ?
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What is Social Media Marketing ?
Which Social Media sites are best for Marketing outcomes?
/2011/03/11/social-media-marketing-chart/
8
Google Plus Estimation
Google has said 170 million people have now upgraded to Google+ and we estimate there are around 2.2 million Australian accounts. But the key figure we want to know with this number is how many are active users? Twitter recently got to 500 million accounts but only 140 million are active (28% of accounts are active).
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The Fundamentals of Social Commerce And Social Networking
Mobile Social Networking
20
Social Shopping: Concepts, Benefits, and Models
Social shopping
21
In 2011 users are making nearly 100 million tweets per day
2 hours of video are uploaded to YouTube every second
Roughly 1 billion pieces of content are shared on Facebook daily
Social Media
Winner
1 million followers in one day
Loser
128,388,960 views but... 2,560,280 dislikes
1
The Web 2.0 and Social Media Revolutions
WELCOME TO THE WEB 2.0 REVOLUTION
Mobile Twitter usage rose 347% in the past year
Australians are the most prolific users of social media in the world
6
Social Media Stats – April 2012
Monthly social media statistics showing the most popular social networks in Australia.
3
What is Social Media ?
The Big 4
4
What is Social Media ?
Others
5
SOCIAL MEDIA TODAY:
Facebook now has over 800 million users (that’s over 35 times Australia’s population!)
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The Fundamentals of Social Commerce And Social Networking
Benefits to Retailers
• Over 40 percent of businesses globally found new customers via social networks • Over 27 percent of companies invest in social networking in order to acquire and retain customers
With Google+ in Australia we have estimated half of the 2.2 million account are active. There are absolutely no other Australian stats for Google+ so this is what we will estimate for now.
Social Shopping: Concepts, Benefits, and Models
Why Shoppers Go Social - Communal shopping
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Social Shopping: THE MAJOR MODELS OF SOCIAL SHOPPING
RATINGS AND REVIEWS, SOCIAL RECOMMENDATIONS, ADVICE, COMPARISONS, AND CONVERSATIONS Ratings and Reviews