PLE_Efficient_IT_Customer_Presentation__NewHires
2021年商务英语BEC初级考试阅读：推销产品
2021年商务英语BEC初级考试阅读：推销产品（2021最新版）作者：______编写日期：2021年__月__日推销产品 Presenting Your ProductJennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd 小姐参观公司的新产品。
他当然要借此机会大力推销这项新开发成功的商品。
如何利用短短一两分钟的时间引出对方的兴趣，则得事先花费一番心思了！英文正文Mr. Mckenzie, Mr. Lloyd, let me take you to our showroom.I think you’ll be interested in seeing some of our latest innovations in microwave ovens.This is Action’s pride and joy, the Kitchen Master. It’s only a prototype but it’s a prime example of our future line of smart products. We are all very excited about this oven. In trial runs, this product has performed very well.Its main design feature, and key selling point, is the “Correct Cook”option, which uses a sensor to see if the dish has been properly cooked through and through. Basically, “Correct Cook”makes it virtually impossible to over or under cook food. You won’t find this feature in any other microwaves.You must admit this type of feature will appeal to the many microwave users in the West. We at Action are convinced that smart products like the Kitchen Master are the wave of the future.中文翻译Mckenzie先生、Lloyd先生，让我带二位到我们的展示室参观。
商务英语写作作业 2-答案
Key商务英语写作作业 2I.Multiple Choice. Choose the best answer to complete each of thefollowing sentence.1-5 BCACA 6-10 BDBCA 11-15 CABAB16-20 CCACC 21-25 ACCBD 26-30 CCBDCII.Put the following into Chinese.1. 促销，推销2. 一套产品说明书3. 工艺精湛4. 质量上乘，价格合理5. 特惠条款6. 享有盛誉7. 珍惜与贵方的业务8. 新高科产品展览会9. 免费试用10. 迎合市场需求11.凭样订购12.第一次订购13.决定成交14.履行交货15.将定货增加一倍16.恭候你方来函订货，我们将予以迅速办理。
17.根据你方的报盘，我方准备以单价四十美元购买五百张学生课桌。
18.请按上季订单，再订购教材400套。
19.我们愿意购买五十箱陶瓷茶具，如果单价不超过100元人民币。
20.请尽力妥善安排此定货，并以快递寄出。
21. 现金支付22. 即期汇票23. 电汇24. 交货付现25. 占压资金26. 几乎没有影响/作用27. 坚持惯常做法28. 优先考虑我们的要求29. 向你方开具远期汇票30. 按60天付款交单方式支付Ⅲ. Blank filling. Supply the missing words in the blanks to make the letter complete.Passage Onepleasure for superior trial quotedmarket grant beyond advantage immediatePassage Twoacknowledge, dated, have, signature, dispatched/forwarded/ shippedPassage Threefor inform/ say request it acceptableeach/ a in required exception lightⅣ. Translate the following sentences into English.1.We are a large-sized company specializing in manufacturing mechanicalequipment and export 75% of our product all over the world.2.We can assure you of the advanced workmanship, stable performance, andreasonable price of our products.3.Enclosed are a set of sales literature and a price list of our products. We shallappreciate your efforts to promote the sales of our products in your country.4.We advise you to take the opportunity and place an order promptly.5.We like to recommend you our new Fax Machine Mode 355E, which is ofsuperb quality. Its price is much lower than the other products on the market.6. We shall be pleased to receive your kind orders.7. Your order of any time shall have our best and immediate attention.8.If you should place us your order, we shall do our best to execute them to yoursatisfaction.9.Please forward us 600 bed sheets in accordance with your sample.10.I take much pleasure in placing an order with you as follows:11. In view of the small amount of this transaction, we are prepared to acceptpayment by D/P at sight for the value of the goods shipped.12.We have to make a request for an easier payment terms, for our funds arebeing tied up in numerous commitments.13.All items included in your order can be supplied from stock and will bepacked and shipped immediately upon receipt of your remittance.14.We have drawn on you for this amount of $1000 at sight through the Bank ofChina.15.The importer from Holland requests us to ship them a trial order on D/A terms. Ⅴ. Write a letter with the following given particulars.Letter OneDear Sirs,Thank you for you enquiry of May 10 for our carpets.We have the pleasure to inform you that we are the largest company in China, specializing in manufacturing hand-woven carpets for over 40 years. Our annual production exceeds 200,000 pieces.Our carpets have been exported to many countries like Germany, Australia, Japan, and enjoy a high fame. They are made of quality wool and silk, and well acknowledged for its exquisite workmanship, beautiful design, and natural comfort and warmth.Enclosed is our illustrated catalogue and pricelist for your reference.Your are warmly welcome to attend our exhibition held in Beijing on May 30.Your order will be given our immediate attention.Faithfully,Letter TwoDear Sirs,Subject: women’s cardigansFrom the samples you sent to us on May 10th, we have made selections. We take pleasure of placing you the following order, which we commend to your immediate and best attention:100 women’s c ardigans large-sized100 women’s cardigans middle-sized100 women’s cardigan small-sizedKindly forward these as early as possible. Enclosed please find a draft as the prices you offered us.Yours trulyLetter ThreeDear Sirs,Thank you for your letter of 20 June. We are pleased to acknowledge your order No.426 for colored candles.The modified terms of payment you propose are quite acceptable. A fax has been sent to you to this effect this morning.All the items in your order can be supplied from stock and will be packed and shipped immediately when your remittance by telegraphic transfer (T/T) is received.The relevant documents will be airmailed to you right after shipment is made. We will, of course, notify you by fax as soon as your order is shipped.You can rely on us to give prompt attention to this and any future orders you may place with us.Yours sincerely,。
英语presentation范文商务
英语presentation范文商务In today's fast-paced and competitive business environment, effective communication has become an indispensable skill for success. Organizations thrive not just on the products or services they offer but also on how they convey their ideas, values, and strategies to various stakeholders, including employees, customers, and partners. In this presentation, I will discuss the key aspects of effective communication in business and its impact on organizational success.Firstly, clear communication fosters a positive work environment. When employees understand their roles and responsibilities, it leads to increased motivation and productivity. Regular team meetings, concise emails, and transparent communication channels help in minimizing misunderstandings and ensuring that everyone is on the samepage. Moreover, open communication encourages collaboration and innovation, allowing team members to share their ideas freely, which can result in creative solutions to complex problems.Secondly, effective communication is crucial in building strong relationships with customers. In today’s digital age, customers expect timely responses and personalized interactions. By utilizing various communication platforms, such as social media, email, and customer service chats, businesses can engage with their audience in a manner that makes them feel valued. Listening to customer feedback and addressing their concerns not only enhances customer satisfaction but also builds loyalty. A loyal customer base can significantly contribute to a company's long-term success.Furthermore, communication plays a vital role in leadership. A good leader must be able to articulate the company’s vision and goals clearly and inspire their team towork towards achieving them. Communication is not only about transmitting information but also about listening and understanding the needs and concerns of others. Leaders who practice empathetic communication are more likely to gain the trust and respect of their employees, fostering a culture of collaboration and mutual respect.In addition, effective communication can drive organizational change. Change is often met with resistance,but clear and transparent communication can help alleviate fears and misunderstandings. By explaining the reasons behind changes, the expected outcomes, and how it will impact employees, organizations can facilitate a smoother transition. Engaging employees in the change process through open dialogues empowers them to embrace change rather than resist it.In conclusion, effective communication is a cornerstoneof business success. It strengthens team dynamics, enhancescustomer relationships, empowers leaders, and facilitates change management. To thrive in today’s business landscape, organizations must prioritize communication strategies that promote clarity, openness, and engagement. Ultimately, the ability to communicate effectively can set a business apart from its competitors and drive enduring success. Thank you.。
商务英语 presentation
商务英语presentation摘要：1.商务英语presentation 的概念2.商务英语presentation 的特点3.商务英语presentation 的技巧4.商务英语presentation 的实践应用5.商务英语presentation 的总结正文：商务英语presentation 是商务场合中一种重要的沟通方式，它通过口头形式向听众传达信息，达到交流、说服、教育等目的。
在商务环境中，presentation 的质量和效果直接影响到企业形象、项目合作以及职业发展。
因此，掌握商务英语presentation 的技巧至关重要。
一、商务英语presentation 的特点1.专业性：商务英语presentation 的内容通常涉及企业、行业、产品或服务等方面的信息，要求用词准确、规范，表达专业。
2.逻辑性：商务英语presentation 要条理清晰、结构严谨，能够使听众快速理解演讲主题和内容。
3.互动性：商务英语presentation 往往需要与听众互动，例如提问、讨论等环节，要求演讲者具有良好的沟通能力和应变能力。
4.适应性：商务英语presentation 要能够适应不同的场合和对象，如内部会议、客户谈判、行业交流等，要求演讲者具备较强的适应能力。
二、商务英语presentation 的技巧1.明确目标：在进行商务英语presentation 之前，要明确演讲的目的和目标，以便有针对性地进行准备。
2.结构清晰：商务英语presentation 要遵循“开场白- 主题介绍- 论点阐述- 总结”的结构，让听众更容易理解和接受。
3.语言简练：商务英语presentation 要避免使用过于复杂的句子和词汇，力求简练明了，易于理解。
4.举例说明：通过实例来阐述观点，可以使商务英语presentation 更加生动、具有说服力。
5.注意肢体语言：适当运用肢体语言，可以增强演讲的感染力，帮助传达信息。
商务英语 presentation
商务英语Presentation一、引言商务英语Presentation是商务活动中非常重要的一部分，它可以用于向客户、合作伙伴或同事展示产品、服务或工作成果。
一场成功的Presentation可以提高企业形象，促进合作关系的发展，因此掌握商务英语Presentation的技巧至关重要。
二、准备工作1. 确定目标：在开始Presentation之前，首先要明确Presentation 的目标。
是想要销售产品？展示公司业绩？还是向合作伙伴介绍新的合作方案？2. 收集资料：在确定了Presentation的目标之后，需要收集相关资料和数据。
这些资料和数据应当真实可靠，能够支持Presentation的内容和观点。
3. 制定大纲：根据收集到的资料和数据，制定Presentation的大纲。
大纲应当清晰明了，包含引言、主体和结论三个部分。
4. 准备PPT：商务英语Presentation通常需要用到PPT辅助展示，因此在准备阶段需要制作精美的PPT。
PPT的内容应当简洁明了，配合Presentation的大纲。
三、语言表达1. 使用简洁明了的语言：商务英语Presentation的语言应当简洁明了，避免使用过于复杂的词汇和句式。
简单明了的语言能够更好地传达信息，也更容易理解和接受。
2. 尊重听众：在Presentation时，应当尊重听众的文化背景和语言习惯。
如果是面向国际客户或合作伙伴，还需要考虑语言的翻译和传达效果。
3. 控制语速和音量：在Presentation时，需要控制语速和音量，保持稳定和流畅的语音，使听众能够清晰地听到每个词语。
四、形体语言1. 笔挺的站姿：在Presentation时，需要保持笔挺的站姿，表现出自信和专业的形象。
站姿应当稳定，不要摇晃或者晃动。
2. 自然的手势：适当的手势可以增强语言的表达效果，但是手势要自然，不要过于夸张或者僵硬。
应当根据语言和内容进行适当的手势辅助。
3. 眼神交流：与听众进行眼神交流是非常重要的，能够增强沟通和互动效果。
白领常说的英文单词
白领常说的英文单词共100个1. Initiative -主动性2. Productivity -生产力3. Efficiency -效率4. Collaboration -协作5. Deadline -截止日期6. Innovation -创新7. Networking -网络拓展8. Flexibility -灵活性9. Prioritize -优先考虑10. Multitasking -多任务处理11. Proactive -积极主动12. Feedback -反馈13. Strategic -战略性的14. Benchmark -基准15. Synergy -协同效应16. Stakeholder -利益相关者17. Accountability -责任心18. Resilience -韧性19. Empowerment -授权20. KPI (Key Performance Indicator) -关键绩效指标21. Core Competency -核心竞争力22. ROI (Return on Investment) -投资回报率23. Onboarding -入职培训24. Work-life Balance -工作与生活的平衡25. Mentorship -导师制度26. Cross-functional -跨职能的27. Disruption -颠覆性变革28. Paradigm Shift -范式转变29. Synergize -协同合作30. SWOT Analysis - SWOT分析（优势、劣势、机会、威胁）31. Benchmarking -基准比较32. Milestone -里程碑33. Outsource -外包34. Thought Leadership -思想领导力35. Holistic -全面的36. Paradigm -范式37. Incentivize -提供激励38. 360-degree Feedback -全方位反馈39. Tangible -有形的40. ROI (Return on Investment) -投资回报率41. Agile -敏捷的42. Leverage -利用43. Paradigm Shift -范式转变44. Brainstorm -集思广益45. Gamification -游戏化46. Inclusive -包容性的47. Disruptive Innovation -颠覆性创新48. Visionary -有远见的49. Optimize -优化50. Sustainability -可持续性51. Client-Centric -客户至上的52. Value Proposition -价值主张53. Iterative -迭代的54. Cross-platform -跨平台55. Intrapreneurship -企业内部创业56. Tangible Results -明显的成果57. Breakthrough -突破58. Scalability -可扩展性59. Streamline -精简60. Seamless -无缝的61. Best Practice -最佳实践62. Empathy -共情63. Benchmark -基准64. Paradigm Shift -范式转变65. Compliance -合规性66. Meritocracy -精英管理制度67. Customer-centric -客户中心68. Holistic Approach -全面的方法69. Optimal -最佳的70. Agile Methodology -敏捷方法论71. Best-in-class -最佳的72. ROI (Return on Investment) -投资回报率73. Key Player -关键人物74. Win-win -双赢75. On the Same Page -理念一致76. Out of the Box -创新的77. Cutting-edge -尖端的78. Go the Extra Mile -额外努力79. Seamless Integration -无缝集成80. Pivot -转变方向81. Value-added -增值的82. Core Values -核心价值观83. In the Loop -了解最新情况84. Take the Lead -领先85. Mission Critical -使命关键86. Customer Retention -客户保留87. Disruptor -颠覆者88. Break Even -收支平衡89. Paradigm Shift -范式转变90. Milestone -里程碑91. Game Plan -行动计划92. Vision Statement -愿景陈述93. ROI (Return on Investment) -投资回报率94. Big Picture -大局95. On the Horizon -在望96. Roadmap -路线图97. Blue Sky Thinking -充满创意的思考98. Key Performance Indicator (KPI) -关键绩效指标99. Customer Engagement -客户参与100. Forward-thinking -有远见的。
Customer Presentation_TissueLyserLT
NE WTissueLyser LTUnique combination of efficient disruption and easy operation in a small instrumentSample & Assay TechnologiesAgendaBackground QIAGEN’s Solution Product details Proof data Ordering details QIAGEN sample disruption portfolio Summary-2-Sample & Assay TechnologiesDid you ever encounter one of these challenges?Time consuming and messy sample disruption with mortar and pestle Risk of sample thawing and biomolecule degradation during disruption Handling liquid nitrogen Limited lab space-3-Sample & Assay TechnologiesStart making your life easier with…a convenient, small, and one-for-all samples solution standardized sample disruption for reproducibly high analyte yields a disruption method that does not sacrifice biomolecule profile and integrity automation from sample to result for reproducible data an instrument with no need for request of capital investment budget-4-Sample & Assay TechnologiesQIAGEN’s SolutionTissueLyser LTSmall bead mill with coolable adapter Up to 12 biological samples in parallel Effective disruption of multiple sample types Complete system incl. beads, chemistry etc. Perfect fit to QIAcube-5-Sample & Assay TechnologiesSmall footprint for limited lab space!TissueLyser LT Technical dataTissueLyser LT Dimensions (W x D x H) Weight Tubes Disruption Integrated solution 15 cm x 27 cm x 28 cm 7 kg 12 x 2 ml at 50 Hz with powerful 90 W engine Integrated protocols with proven QIAGEN chemistry & convenient accessories YesCooling function-6-Sample & Assay TechnologiesA complete disruption system for various tissue typesTissueLyser LTDisruption efficiency dependents on toughness of tissue and choice of beads for disruption Normal tissues: 1 x 5 mm stainless steel bead Tough tissues: 1 x 7 mm stainless steel bead Very tough tissues: 2 x 7 mm beads Disruption of up to 100 mg plant tissue / 25-30 mg human or animal tissue per run Instrument with low noise level No risk of cross-contamination due to closed tubes System thoroughly tested with the Sample Tubes RB (2 ml) (cat. no. 990381) Comprehensive handbook with protocols for all sample types, DNA, RNA, and protein purification incl. dedicated stabilization solutions included in instrument-7-Direction of adapter movementSample & Assay TechnologiesKeeping analyte integrity - Coolable TissueLyser LT AdapterProduct DetailsAdapter can be cooled on dry ice to -78° C prior to sample disruption Sample is passively cooled by aluminum tubes during sample disruption to prevent biomolecule degradation-8-Sample & Assay TechnologiesSeamless automation from sample to resultUp to 12 biological samples in parallel Perfect fit to QIAcube-9-Sample & Assay TechnologiesResults comparable to TissueLyser IIEfficient disruption resulting in high analyte yields Reliable disruption of various tissue types- 10 -Sample & Assay TechnologiesTissueLyser LTThank you for your attention!。
英语presentation范文商务
英语presentation范文商务English: In today's business world, presentations play a crucial role in communicating information, ideas, and strategies effectively. A well-prepared and engaging presentation can capture the attention of the audience, convey the message clearly, and leave a lasting impact. To create a successful business presentation, it is essential to have a clear objective, a structured flow of information, engaging visuals, and effective delivery. The objective of the presentation should be defined at the outset to ensure that the content remains focused and relevant. A structured flow of information helps in organizing thoughts and keeping the audience engaged throughout the presentation. Engaging visuals such as graphs, charts, images, and videos can help in illustrating key points and enhancing understanding. Delivery plays a significant role in the effectiveness of a presentation – it is important to speak clearly, maintain eye contact, use appropriate gestures, and modulate the voice to keep the audience interested. Practice is key to delivering a successful presentation – rehearsing the content multiple times can help in building confidence, fine-tuning the delivery, and ensuring smooth transitions between different sections. By following these keyprinciples, one can create impactful and memorable business presentations that drive results and achieve objectives.中文翻译: 在当今的商业世界中，演示文稿在有效传达信息、思想和战略方面发挥着至关重要的作用。
仙系PPT模板60
Company name-Presentation
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Effective Workflow – 3 Steps
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Simply Effective Presentation
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做好Presen tion的 条建议商务 文本
竖锯 出品
14条建议
0
PART ONE
热情
带着积极的情绪去演讲， 如果你不喜欢你讲的东西，也没有人愿意听。
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PART TWO
效率
思考时不做幻灯片，做幻灯片时不思考。
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PART THREE
准备
做Presentation的过程是一个发现的过程， 你需要先对表达的东西有充分的了解。
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PART THIRTEEN
完整性
Presentation的“导入”让听众明白讲者的目的， 保证每一个Presentation都是一个完整的交流过程。
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PART FOURTEEN
过度 美化
Presentation是一个沟通说服的过程， 不要为了美观而过分将精力耗费幻灯片制作中。
THANKS
原创作品 w授权发布
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PART TEN
电梯 法则
把Presentation里最有价值和说服力的内容尽量往前放， 听众不一定能把你的Presentation听完。
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PART ELEVEN
说服力
少用形容词，多用动词、名词、短语，或原始数据。
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PART TWELVE
简洁
不要把简洁表现为简陋，简洁与表达内容的多少没有关系，简洁 取决于对元素安排的逻辑性，取决于图片、文字的“意味”。
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PART FOUR
工具
先动笔再动电脑， 笔是创作工具，电脑只是修改工具
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PART FIVEFra bibliotek问句式 标题
建立好的文章标题，尽量用问句形式。 如果没有问题，你几乎就没有做Presentation的必要。
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PART SIX
参展商和客户的英语情景对话作文
参展商和客户的英语情景对话作文In the bustling halls of the sprawling convention center, a vibrant tapestry of booths painted a kaleidoscope of colors and sounds. Amidst the throngs of attendees, eager exhibitors and enthusiastic clients engaged in lively conversations, forging connections that would shape the future of their industries.At the sleek and modern booth of Innovatech, a leading provider of cutting-edge technology, Emily, a bright and articulate representative, scanned the crowd with a keen eye. Her goal was to connect with potential clients who could benefit from their innovative solutions.Her gaze fell upon a group of sharp-dressed individuals huddled around a nearby booth. Intrigued, she approached them cautiously, her voice soft and inviting. "Excuse me, gentlemen," she began, her words precise and professional. "My name is Emily from Innovatech. I noticed your interest in the latest advancements in AI and robotics. May I have amoment to introduce our groundbreaking products?"The group exchanged glances, their expressions a mix of curiosity and skepticism. "Thank you, Miss Emily," replied the man at the forefront, his voice deep and authoritative. "I'm Dr. Harrison, the CEO of Hyperion Industries. We're always on the lookout for cutting-edge technology that can enhance our operations."Emily's heart skipped a beat. Hyperion Industries was a renowned leader in the manufacturing sector. This was her chance to showcase Innovatech's capabilities and secure a potentially lucrative partnership.With renewed enthusiasm, she launched into an engaging presentation, her words flowing effortlessly as she demonstrated the transformative potential of their AI-powered optimization software and collaborative robotics. Dr. Harrison and his colleagues listened intently, their faces gradually lighting up with interest.As Emily concluded her pitch, Dr. Harrison leanedforward, a gleam in his eye. "Miss Emily, I must say, I'm highly impressed with Innovatech's vision and technological prowess. I believe your solutions could be a game-changer for our industry. I'd be delighted to schedule a follow-up meeting to explore this further."Emily's professional demeanor momentarily gave way to a warm smile. "Dr. Harrison, I'm thrilled to hear that. We're very keen on partnering with Hyperion Industries and working together to revolutionize manufacturing."The two parties exchanged contact information and promised to connect soon. As Emily watched Dr. Harrison and his team depart, a sense of accomplishment washed over her. She had effectively introduced Innovatech's cutting-edge technology to a potential industry leader, paving the way for a potentially transformative partnership.Across the convention hall, at the vibrant booth of Bloom & Blossom, a small business specializing in organic skincare products, Sarah, the passionate founder, was engaged in an equally captivating conversation with apotential customer."Welcome to Bloom & Blossom," Sarah exclaimed with a warm and inviting smile. "My name is Sarah, and I'm the founder. Let me introduce you to our line of handcrafted,all-natural skincare products that harness the power of nature to nourish and revitalize your skin."Sarah's customer, a woman in her mid-thirties, listened attentively, her eyes scanning the beautifully packaged products on display. "I'm always looking for natural alternatives that are gentle on my skin," she replied thoughtfully. "Tell me more about your ingredients and formulations."Sarah enthusiastically shared her knowledge and passion, explaining the rigorous sourcing process that ensured the purity of their ingredients and the meticulous blending techniques that preserved their therapeutic properties. The customer was captivated by Sarah's genuine care and the visible results achieved by Bloom & Blossom's products."I'm convinced," the customer declared with a smile."I'd like to try your lavender body scrub and the rose water facial toner. I can't wait to experience the benefits firsthand."Sarah carefully assembled the products, ensuring they were packaged with love and care. As she handed the bag to her new customer, she couldn't help but feel a surge of pride and satisfaction. By sharing her passion and connecting with her customer on a personal level, she had forged a loyal patron who would hopefully become an ardent advocate for Bloom & Blossom's products.The convention halls continued to buzz with activity, a symphony of voices and laughter intermingling with the gentle hum of technology. Exhibitors and clients alike shared their knowledge, explored new products and services, and built relationships that would drive innovation and economic growth.In the dynamic and ever-evolving world of business, these conversations were more than mere transactions. Theywere the seeds of partnerships, the catalysts for growth, and the sparks that ignited the engines of progress. And as the convention drew to a close, the participants left with renewed enthusiasm, fresh ideas, and a network of connections that would shape their future endeavors.。
英文推销产品作文模板范文
英文推销产品作文模板范文英文：As a salesperson, I believe that the key to successful product promotion lies in effective communication and persuasion. When promoting a product, it is important to highlight its unique features and benefits in a compelling manner. For example, if I were promoting a new smartphone, I would emphasize its advanced camera technology, long battery life, and sleek design. I would also use persuasive language to convey the idea that this smartphone is a must-have for anyone who wants to stay connected and capturelife's special moments in stunning detail.In addition to highlighting the product's features, I would also focus on addressing the needs and pain points of the potential customers. For instance, I would explain how this smartphone's long battery life can eliminate the frustration of constantly needing to recharge, and how its advanced camera technology can help users takeprofessional-quality photos with ease. By understanding the customer's needs and demonstrating how the product canfulfill those needs, I can build a strong case for why they should make a purchase.Furthermore, I believe that building rapport and trust with customers is crucial in the sales process. This can be achieved by actively listening to their concerns and providing genuine, helpful advice. For example, if a customer expresses concerns about the price of the smartphone, I would take the time to explain its value and how it compares to other options on the market. I mightalso offer a limited-time discount or a special promotionto sweeten the deal and show that I am willing to go the extra mile to ensure their satisfaction.Ultimately, successful product promotion requires a combination of effective communication, persuasive language, and a genuine understanding of the customer's needs. By highlighting the product's unique features, addressing customer concerns, and building trust, I can create a compelling case for why they should choose the product I ampromoting.中文：作为销售人员，我相信成功推销产品的关键在于有效的沟通和说服力。
1. EFFECTIVE PRESENTATION SKILLS
EFFECTIVE PRESENTATION SKILLSTABLE OF CONTENTSAPPEARANCE∙Physical∙Voice∙Language∙HumourGUIDELINES FOR DEVELOPING A FORMAL PRESENTATION∙Introduction∙Body∙Conclusion∙Considerations in Designing a Presentation METHODS FOR PLANNING EFFECTIVE PRESENTATIONS DISCUSSION LEADING∙Checklist on Discussion LeadingAPPEARANCEPHYSICAL Appearancea. Dress neatly and tidily - first impressions are important.b. Carry yourself in a confident and professional manner. Eye ContactKeep eye contact with the class. This will:a. keep them alert.b. make them feel that they are being directly spoken to.c. make them feel part of the class.d. give them confidence in you as the instructor/presenter. Monitor the class' reactions to what you are saying so that you can adjust your talk accordingly.Do not:a. stare (intimidate).b. move your eyes from side to side (distraction).c. look out the window or at the clock (indicates boredom).d. look only at the training aids or chalk board (this can beperceived as impolite).e. look at your feet or at the ceiling (indication ofnervousness or timidity).Body MovementsBe natural - don't move around too much or too little.Do not:a. stand rigid.b. march.c. slouch ( stand, sit or move in a lazy, tired way). Do:a. move forward for emphasis (e.g. when standing at apodium讲台).b. relax when talking from behind a desk -this createssome intimacy with a group.c. slowly and on occasion move from side to side toengage all parts of the class.GesturesDo:a. use meaningful and appropriate gestures to make apoint.Do not, or at least avoid:a. play with keys or coins in your pocket.b. use your hands too much, touching your nose or earsand excessive coughing.c. use gestures that indicate you are washing your handof a situation or wringing your hands because offrustration.d. use a pointer, pen, pencil or chalk to point at anindividual may be perceived as offensive.VOICEVolume∙Speak loudly enough to be heard.Pitch∙Use effectively to convey meaning.Rate∙Speak more quickly to convey enthusiasm.∙Speak more slowly to emphasize key points or issues.Do not:a. speak so quickly that no one can understand.b. speak so quickly that materials are glossed over rather thanwell explained so that they are understood.c. speak so slowly that people become bored or drowsy. Articulation∙Speak clearly, pronouncing words carefully -don'tmumble(say sth. Or speak one’s words indistinctly). Controlyour lips, teeth and tongue to assist you.LANGUAGE∙Avoid "pet" expressions(e.g."O.K.","Like", "You know").∙Do not use profanity (profane language/words).Tip: Write down your pet expressions on an index card and have a colleague mate point out when you use those or others which you should add to your list.HUMOUR∙Use humour but only appropriately.GUIDELINES FOR DEVELOPING A FORMAL PRESENTATION INTRODUCTIONPurpose: The purpose of the introduction is to define the objective of your presentation, motivate your audience and outline what is to be covered.O = Objective (State what you hope to achieve in your presentation) M = Motivate (Get people involved at the outset)O = Outline (What is to be covered)BODYPurpose: The body is the most important part of the presentation. The body should cover the essential information, provide examples, and allow for discussion and clarification. What should the body include?∙teaching points∙examples∙exercises, if appropriate∙periodic reviews∙opportunities for discussion or questions for discussion ConclusionPurpose: To summarize the body in light of the objective, make a concluding statement and stimulate further thought and action.CONSIDERATIONS IN DESIGNING A PRESENTATIONTimeThe length of the presentation may vary depending on information to be covered, time available, and the interest and attention span of the target group (clients).Time BlocksThe length of time you plan to spend on each part of your presentation should be noted on your document to keep you on track.Content CoverageThe extent and level of content coverage will vary by target group (clients).Target Group LevelThe level of language used and complexity of content coverage should be adapted to the target group. (clients) i.e. cadets, staff, school children, etc.Method of InstructionTypically presentations are done through lecture. However, the methods you can use are only restricted by your imagination. Again, the methods you choose should be consistent with the nature of the target group and the amount of time you have.METHODS FOR PLANNING EFFECTIVE PRESENTATIONS Methods:Lecture, demonstration/performance, role plays, videos, slides, group work.Training Aids:You should note where the aids you will use are located in your presentation on your document to keep you on track. e.g. cartoons, graphs, quotes, actual equipment, examples, films, samples, charts, manuals, books, newspapers, statistics, audio/visual equipment. References:If the presentation is geared toward motivating interest in the subject matter covered, you may wish to provide a list or a bibliography of additional readings, materials, experts (partners), which or who can enhance understanding of the issue.DISCUSSION LEADINGAdvantages of discussion leading:∙Gets participants involved in their own learning.∙Lets an instructor know what participants know about a subject and how they feel about it.∙Taps into the knowledge and experience of a learning group, thus making good use of them as a resource.∙Helps an instructor avoid lecturing participants on subjects they already know about.∙Helps participants retain knowledge better than a lecture would .Disadvantages of discussion leading :∙Requires more skill from an instructor than straight lecturing.∙Takes more time than a lecture to cover the same amount of material.Best uses:∙When you need to cover material that participants have some previous experience in or knowledge of.What an instructor must do before the discussion:∙Set the stage for a good discussion.∙The discussion group should consist of no more than 25. If it is larger, consider establishing sub-groups for discussion.∙Participants should be seated in a manner that will promote discussion. Ideally, they should all see one another easily.Avoid having people sitting in rows, if possible.∙Consider the level of knowledge of the group. In order to discuss, members of the group need to have someknowledge of the topic.∙Consider when this discussion period occurs. Is it early in the morning or late in the afternoon? This may affect their energy level.∙Consider the previous experience of this group. If this is the first time they are asked to discuss something, they may need some prompting. If they have participated in manydiscussions very recently, they may have become bored with the technique and not wish to participate.∙Consider how comfortable the members are with the group. If the group is new, members will need some time to get used to one another and may feel uncomfortable discussing certain sensitive topics. If the group is well established and cohesive, discussing any topic should not be a problem.Know what training objective you are trying to accompli sh.∙Plan your discussion session by preparing questions to cover key points you want participants to consider during thediscussion period.What an instructor must do during the discussion:∙Begin the discussion by stating your objective andexpectations and explaining how you wish the discussionprocess to occur. Include the time frame if time is tight.Use questioning techniques effectively:∙Open the discussion with a well phrased, clear, open-ended question.∙Allow silence following a question. Participants need time to think, to decide to answer, to formulate their answer, to get up the courage to give it. Take a drink of water or simply smileand look around the room to show you're willing to wait themout. If the silence goes on too long, reformulate your question.Avoid answering your own question either before anyone else does or after (to give the "correct" answer).Use a variety of questions to involve participants:∙Open-ended: To redirect the discussion to a new topic when needed, make participants think of another aspect, keepthings moving along.∙Closed: To clarify a point, solicit particular information, remind participants of an important point (use very few closedquestions since they don't promote discussion).∙Overhead: To involve everyone in the group. This should be the most often used question in leading discussions.∙Directed: To involve a quiet participant, seek out a point of view from someone with particular experience.∙Reversed: If any participants try to draw you into the discussion by asking you a question, reverse their question to them by asking what they think.∙Relayed: Again, if a participant tries to draw you into the discussion, you may relay the question to the group by asking the group in general what they think of the issue.∙Restricted: If one or a few participants monopolise the discussion, you may give others a chance to speak byrestricting a question to another part of the group or room. Guide the discussion:∙Generate multiple responses. Don't simply accept the first correct answer and move on. Encourage other responses("Good, what else?" "Good, another example?" "How about this side of the room?").∙Be flexible. Use only those prepared questions that you need to move the discussion to each key topic. You may not need them all if the discussion moves in that direction naturally.Accept that the order in which they come up may be different from the sequence you had envisaged.∙Observe participants' non-verbals. When you see confusion, disagreement or attempts to break in, use a directed question ("John, do you have a question?") or an observation ("Mary, I think you disagree") to give that person the opportunity tointervene.∙Use paraphrases to ensure you and participants understanda long statement, to encourage shy participants to continue.∙Use recaps to close off discussion of one topic or from one individual, follow it immediately with a question on another topic or to another participant (directed) or part of the group (restricted: "We haven't heard much from this side of theroom. I'd like to hear your opinions about...").∙Avoid expressing your opinion or asking leading questions that might bias opinions or make participants feelmanipulated. Remember, if they don't bring out every point,you can add it later.∙Be prepared to intervene with thought-provoking questions or take a challenging position, however, to stimulate thinking.∙If one participant interrupts others frequently or interrupts someone who has been very quiet up until then, interrupt the interrupter to allow the first speaker to continue ("Excuse me, Joe, I don't think Susan had finished.").∙During the discussion, try to sit down. This position will allow greater discussion amongst the participants.Manage time effectively:∙Anticipate how long the discussion should last and determine whether you have enough time to meet the objective.∙If the discussion seems to be going off on a tangent, ask the speaker to relate what she or he is saying to the objective.∙Announce to the group that there is five to ten minutes left until the end of the discussion period. Be sure to leaveyourself enough time for the conclusion.What an instructor must do after the discussion:∙In your conclusion, recap the main points of the discussion.Add additional important points that they may have missed ("Other aspects we should consider are..."), link thediscussion to the objective and to their job environment.CHECKLIST ON DISCUSSION LEADINGDiscussion leader:________________________________。
Promoting products and services(产品和服务的英语演讲PPT)
What tones do you should use?
Which kind of language should you use?
Who your main target audiences?
The percents of your audiences
系列 1
系列 2
系列 3
Where
5.State a reference reason for your letter. 6. Give the reason for writing.
7.Make any request you may have.
8.If there is to be further contact, refer to this
Other tips
If you want to write an economic article to promoting Products and Services, you should notice the 4Ws
Who is your main target audiences? Where do the core advantage of your products or services lie?
• Use personal pronouns such as ‘we’ and ‘you’ and short forms to reduce the distance between your company and the client.
The format of sales letters
– Then you should compare your competitor's products with yours.
推销的英语作文
推销的英语作文Title: The Art of Effective Salesmanship。
In the modern world, the art of salesmanship is more than just persuasion; it's about building relationships, understanding needs, and providing solutions. As the marketplace becomes increasingly competitive, mastering the skills of effective sales becomes indispensable. Here, we delve into the strategies and techniques that contribute to successful salesmanship.First and foremost, empathy is the cornerstone of effective sales. Understanding the customer's perspective, their pain points, and their aspirations is crucial. By empathizing with their situation, sales professionals can tailor their approach to offer solutions that genuinelymeet the customer's needs.Moreover, effective communication is paramount in sales. Clear and concise communication ensures that both partiesare on the same page. Listening attentively to the customer allows the salesperson to identify their requirements accurately. Furthermore, articulating the features and benefits of the product or service in a compelling manneris essential for convincing the customer of its value.Building trust is another key aspect of successful salesmanship. Trust is the foundation of any lasting relationship, including the buyer-seller relationship. Honesty, integrity, and reliability are qualities that inspire trust in customers. By being transparent about the product or service being offered and delivering on promises, sales professionals can cultivate trust and credibility.In addition to trust, creating a sense of urgency can spur action from potential customers. Limited-time offers, exclusive deals, or special promotions can motivate customers to make a purchase decision quickly. However,it's essential to strike a balance between urgency and pressure, ensuring that customers feel empowered ratherthan coerced.Furthermore, leveraging social proof can reinforce the credibility of a product or service. Testimonials, case studies, and reviews from satisfied customers serve as powerful endorsements that validate the value proposition. Sharing success stories or examples of how others have benefited from the product can instill confidence in prospective buyers.Adaptability is another hallmark of effective salesmanship. In a dynamic and ever-changing market, sales professionals must be flexible and agile in their approach. Being able to pivot strategies based on customer feedback or market trends is crucial for staying relevant and competitive.Lastly, continuous learning and self-improvement are vital for sales success. The best sales professionals are always seeking to enhance their skills and knowledge. Whether it's attending training sessions, reading industry publications, or seeking mentorship, investing in personal and professional development can yield significant dividends in sales performance.In conclusion, effective salesmanship is a multifaceted discipline that requires a combination of empathy, communication, trust-building, urgency creation, social proof, adaptability, and continuous learning. By mastering these skills and techniques, sales professionals can not only achieve their targets but also foster long-term relationships with customers built on mutual trust and satisfaction.。
商务英语Presentation完整版
What is important when job-sharing?As we all know, job-sharing with less work stress and have more free time. However, what is important when job-sharing? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with your partner .As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the work ，communication and coordinate with the other person are important when job-sharing.What is important when working from home?As we all know, working from home with less work stress and have more time with children. However, what is important when working from home? As far as I am concerned, the first thing is to set up office space in the house. Only by doing this can you have a good environment to work. In a good space to work, you can more relax and efficiently. It's a good idea to set a timetable to plan your working hours and your breaks. So you can have a regular hours to work and relax. What’s more, you also should keep your cellphone is on so that your colleagues and client can reach you as though you are in office. At last but not least, you must learn to refuse some friends' invite when you are working. Such as go shopping and for lunching.All in all, to set up office space, set a timetable keep your cellphone is on and refuse some friends' invite is important when work from home.What is important when setting up your own business?As we all know, if you are a sole trader then you are self-employed and set up on your own. On one hand, you take all the profit, on the other hand, if you go bankrupt, you will lose everything. However, what is important when setting up your own business? As far as I am concerned, the first thing is to add plenty business experience before setting up your own business .When you have plenty of experience ,you can understand many challenges in this and make correct decisions. Besides, a brave heart and positive attitude is also an important factor .Because when setting up your ownbusiness, you will face many kinds of difficulties and challenges. But you must to face them and to overcome them. At last but not least, you should knowing your customers well.You can hand out some questionnaires to find out what the customers want and need.All in all, plenty business experience，a brave heart and positive attitude and knowing your customers well is important when setting up your own business .What is important when your business is a partnership?As everybody knows that partnership means that you are self-employed and start the business with another person .On one hand, you share the pressure, on the other hand, you might disagree on strategy. However, what is important when your business is a partnership? As far as I am concerned, the first thing is to find someone you like as your partner. Only when you find someone you like can you have more passion and strength to work. What’s more，organize and plan how you share the work is also important . You need careful planning to play to each other’s different strengths. You also need to share the work responsibility in equality. Besides, communication is also an important factor to consider when job-sharing .You should try your best to communicate with yourpartner. As long as you all communicate well, everything will be solved more easily. At last but not least, you must learn to coordinate with the other person.All in all, to find someone you like as your partner，organize and plan the business work ，communication and coordinate with the other person are important when your business is a partnership.What is important when placing a newspaper advert?As we all know, newspaper advert is a kind of advert which is convenient and cheap. Every day we can find many kinds of newspaper advert .However, what is important when placing a newspaper advert? As far as I am concerned, the first thing is to make sure your target customers can focus on your advert .So you should choose appropriate type of newspaper to place your advert .Only by doing this can you attract more target customers to read your advert. What’s more, it's a good idea to buy a big page to outstand your advert. Though, it will spend more money. But it will contribute to more people find you advert easily. At last but not least, you should make full preparations when you decide to placing a newspaper advert .You should modify the advert information again and again so that they are totally correct and perfect.All in all, make sure your target customers can focus on your advert, buy a big page to outstand your advert and modify the advert information is important when placing a newspaper advert.What is important when selecting applicants for a job?As we all know, everyday there many employers are selecting applicants for their company .However, what is important when selecting applicants for a job? As far as I am concerned, the first thing is the applicants' personal qualities. Applicants who have good personality can serve the company better. They can obey the rules of company well. What's more, the first impression of the applicants is also significant. Though there is an English saying like this: Don’t judge a person by his appearance. However, the facial and gesture can show the applicants ‘attitude. And we can through their performance at present to know whether they make full preparation. At last but not least, we can ask them whether have previous experience of the job they apply for. Because if they have experience then they can be involved in this job more quickly.All in all, the applicants' personal qualities, the first impression of the applicants and previous experience is important when selecting applicants for a job.What is important when arranging in-house training?As we all know, in-house training is a common way of training.Maybe many people think it's easy to arrange in-house training. In fact, there are many things you must consider when arranging in-house training. As far as I am concerned, The first thing is the training needs of staff. The object of training is the staff. Only when we know and meet their requirements, can we improve their knowledge and skills needed for higher quality performance and more effective work. Otherwise, it will be purposeless and a waste of time.The second thing to remember is the quality and influence of the trainer. To make the training effective, the trainer plays a very important role. A qualified trainer with great influence can make the training more professional, appealing and convincing. Since most staff nowadays are quite busy, they will not attend a training offered by an obscure, inexperienced and non-professional trainer.In addition to that, length of training should be well-planned. It cannot be too long or too short. A lengthy training may be tedious and exhaustive; while too short training may be fruitless.. ..。
How to Make an Effective__ Presentation BEC unit4
How to Make an Effective PresentationHere are some tips that may help make your audience listen to you and remember the information you give.Analyse your audienceAnticipate what your audience wants to know. Once you know their needs, you can figure o ut how to “sell” the benefits of your topic to them. Keep confidentConfidence is the main secret of being a good presenter: you have to be confident to show confidence. You must be inspired by the deep belief that you can succeed. To have faith in yourself and your message, explore all phases of your subject and ask yourself how your talk will help the audience to get what they want. Telll yourself you can do it and that you are more qualified than any member of the audience to give this presentation. Remember careful preparation provides the solid ground you need to support your self-confidence.Make a good first impressionThe audience sometimes makes decisions from your first appearance and first words. Carefully plan your opening sentences and pratise them repeatedly. The advice is: use short sentences and keep technical information at a minimum. You can grad attention with a joke, an interesting fact, a short anecdote, a quotation…something designed to arouse curiosity and get the audience looking at and listening to you.Speak with passionSelling is a transfer of emotions. When you speak, make the audience sense how strongly you believe in what you are saying. If you want people to give you their undivided attention, they must hear and see in you an unwavering commitment to your message.Use videosVideos can be effective aids if you use them at the appropriate times. Videos can illustrate an idea and put it into an action. The theme of the video must correspond with the main points you are discussing. A Q&A period, discussion or handouts should accompany the video.。
推销产品的作文
推销产品的作文英文回答：Promoting a Product。
In the competitive landscape of the modern marketplace, effectively promoting a product is crucial to driving sales and building brand awareness. A well-crafted promotional strategy can capture the attention of target consumers, generate interest in the product, and persuade them to make a purchase.1. Define Your Target Audience。
The foundation of any successful promotional campaign lies in understanding your target audience. Consider their demographics, psychographics, purchase behavior, and media consumption habits. This knowledge will inform your messaging and determine the most effective channels to reach them.2. Craft a Compelling Value Proposition。
Highlight the unique benefits and value your product offers that meet the specific needs of your target audience. Focus on differentiating your product from competitors and emphasizing its competitive advantages.3. Develop a Multi-Channel Approach。
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2010s
ห้องสมุดไป่ตู้
• Industry Convergence
• Green
PC/CLIENT SERVER ERA MINICOMPUTING
INTERNET ERA
1990s
1980s
• Virtualization • Cloud
MAINFRAME
1960s
• Data Growth
$440B
2011 IT spending in emerging markets - an increase of 10.4% over 2010
2X
IDC estimates that the digital universe will double every 18 months
35 ZB
By 2020, the digital universe will be 44 times as big as it was in 2009
Dell Confidential
Dell’s Efficient IT Strategy
For Client - Dell helps improve overall productivity of overall workforce - Portfolio of form factors then , - End users do jobs on right physical platform(NB, Mobile, Tablets..) For Data Centre - To build a modular data center - Scale quickly up or down - Maximize power and cooling budgets within DC For Cloud - Use cloud service to augment existing infrastructure and investment - To provide flexibility and just-in-time capability - It is not immediately replace all of IT
Transform the workforce
• Embrace consumerization • Support mobility • Provide “Desktops” that follow the user
Leverage the cloud
• Innovate and provide agility • Build inherently scaleable services • Deliver IT and applications on-demand
5
Confidential
The virtual era changes expectations of IT’s role
Consolidate and virtualize
• Do more with less • Yield less variability & complexity • Extend refresh cycles • Increase productivity
+
Achieve your strategic mission
End point convergence
Deliver data, applications and services anywhere
Consumerization
Securely support and manage any device on the network
How you get there matters
8
Confidential
Reinvest efficiency-led savings to drive innovation and agility
Dell’s Efficient IT Strategy
PROVEN APPROACH
• Standardized • Simplified • Automated
Efficient IT
Redefining efficiency in the virtual era
Presenter Date 2012/6/27
3B
People will connect via mobile or Internet technology by 2014
$20B
Worldwide spending on cloud services by 2012
Servers
Networking
IDG: less than 40% of U.S. respondents would highly rate their IT organizations’ ability to meet their business objectives.
7 Dell Confidential
• Network Convergence • Mobility
1950s
3 | Confidential
Welcome to the Virtual Era
Virtualization Consolidation + abstraction Cloud Step-function increases in efficiency and flexibility
Create Secure & Protect Replicate & Distribute Archive
Files
Databases
Compliance Data
Rich Content
Plan
Purchase
Deploy
Operate
Reconfigure
Mobile
Client
Storage
Welcome to the Virtual Era
Unstructured Data - Double every 18 months - 2011 equals 10x 2006 - 95% is unstructured data - 90% is never accessed after creation Convergence - 2% organizations have homogeneous V-environment - during 24hrs, less than 10% power being used - Global electricity prices risen 56% since 2002 Virtualization - overall 16% servers virtualized - G500 25% on servers while 5% on desktops - Administrator : Physical Server : V-Server = 1:20:100 Could - double its performance - 1/10 cost - 50% deployment time - reduce data center floor space 30% - easier expansion of DC…
But today’s IT environments are not able to adapt to rapid changes
Need IT scalable , Dynamic and Virtualized On Demand, as needed More responsive As a service provider Focus on innovation and IT strategy rather than task oriented
Improve efficiency everywhere
• Get the most out of every purchase • Rapidly change IT as needed • Address efficiency with people & process, not just technology
We are entering the Virtual Era
Technology cycles drive value creation and destruction
• Globalization • New Economics • Compliance Fatigue • Emerging Economies
Cloud
A practical path to cloud and ITaaS
Virtualization
Making virtualization real by centralizing and connecting
Data management
Address the data deluge
9
10
Confidential
Efficiency can fund transformation
Today’s IT reality IT possibilities
Strategic spending to improve the company
20%
$$$
50%
80%
Maintaining legacy IT environment
Unprecedented Data Growth Manage, optimize, and monetize data
Convergence From network through systems management
Mobility Billions of end-points