M4U1 Welcom to this unit
牛津必修四Unit1 Welcome to the unit
Unit 1 AdvertisingWelcome to the unitTeaching Aims:◆To make students aware of the role of advertising in our daily life◆To talk about the six ads and put them in two groups. Finally encourage themto tell the difference between them◆To discuss the last three questions to improve their speaking ability Teaching Key & Teaching Difficulties:◆To help students understand the role of ads◆The usages of some key words.Teaching Procedure:Step One: Leading-inT: (Greeting the class as usual) Now we will talk about advertising. Then bythe way:1)Do you like reading or watching advertisements?2)What kind of ads do you like best? And why?3)Where can you find advertisements?(T can give the students enough time to discuss the questions in pairs orgroups. Any related answers are acceptable. This step is just to arouse theirinterest in the topic.)Ss: … (Encourage them to express themselves)Step Two: SpeakingT: That’s good! So in fact we are living in a world of ads and whether you like or not, they are influencing our life. Ok, now please open your bookto page 1. Here are six pictures. You may have seen some similar to them.Next please discuss them in groups of four and try to answer thefollowing questions:1)What can you see in the picture?2)What can you read on it?3)What does it persuade us to do or what does it try to tell us?Ss: …(Show the pictures in pairs and let the students to discuss them one by one.Remember to give them enough time to think about the above questions)T: Well done! Now you can see that advertisements are a good way to sellproducts or services. They are also a good way to make people aware of theneeds of others and the dangers around them. Next please look at the tablebelow and then go through the six pictures again. Later on put each of themin the correct group.T: Wonderful. I think most of you have realized the difference between the two.And in the reading we will have a further discussion.Step Three: DiscussionT: So, now look at the three questions and discuss them in groups of four.1. Which advertisements make you want to buy a product or service? Why?2. Which advertisements make you think about social problems? Why?3. Do you believe that advertisements tell the complete truth? Why or why not?Ss: …(T can help the students to conduct the activity and encourage them to work together to complete the task. Later let some students to show off.) T: Well done. Now I think most of you have know what an advertisement is and realize the role of them in our life.Step Four: Homework1.Ask students to read the passage in Part B on Page 95 in Workbook as theirhomework. Teachers can check the answers in or after class2.Let them preview the next period, especially the new words in the instructionsor requirements but not included in the wordlist.。
2014年4月21日周一第一节M4U1Welcome to the unit思路
2. Why do you like these ads?
They are quite interesting, creative and we can get some useful information from them.
Comment on Great Tyrone
Today is Saturday and I have two lessons this afternoon. I can hear the noise far away from the classroom. When I stand in front of the blackboard, I find two groups of the students playing cards. My heart sinks. I have no words to describe my feelings. It's at least the third time for me to find them playing cards or chess in class. I have emphasised it for several times, asking them to play football or basketball on the playground when they feel tired of learning in class. But my words cannot change their enthusiasm in playing cards. I feel a little angry and want to confiscate the cards, but Toby refuses to give them to me. After persuading him more and he hands me the cards. But when I go to Cherry asking him to offer the cards. He stops me and I give up. I go to the front and tell them that I once praise Lisa for her letter of apology. That's why she is great, for anyone will make mistakes, but not all can admit their mistakes. That's the difference. Just at that time, Tyrone raises his hand with the cards in his hand. Great Tyrone. He exists in my heart from now on. He must be a great person in the future. I also require four of them to make an advertisement in English and I will make a video for them.
牛津译林模块四 unit1 Welcome to the unit
• Read the passage in Part B on Page 95 in Workbook. • Preview the next period.
Try to divide the four pictures into two parts. Earth Day Ads for public issues Say ‘No’ to drugs Oxlin Airlines
Ads for sales
Soft shine shampoo
• Do you like reading or watching advertisements? • What kind of ads do you like best? And why? • Where can you find advertisements?
Enjoy some beautiful adsΒιβλιοθήκη Brainstorming
The topics we are going to talk about is advertising and advertisements. Look at the following ads, guess what kind of product or service is being advertised.
1. What problem is the poster trying to highlight? 2. Do you think this advertisement helps to make people aware of environmental problems?
1. After reading the poster, do you think drugs are harmful? 2. If someone takes drugs, what would happen to him/her? 3. Does the advertisement teach you about the bad effects of taking drugs? What are they?
高一英语译林版4教案：Unit1Period1 Welcometothisunit含解析
Period 1Welcome to this unitThe General Idea of This PeriodAdvertising plays an important role in our daily life.So in this section,firstly the students will enjoy some advertisements and talk about them.Get the students to know there are two kinds of advertisements，one is a commercial advertisement and the other is a public advertisement.Then look at the six pictures on Page 1 and describe them in their own words。
Thirdly，let the students discuss the advantages and disadvantages of the adver—tisements.Finally,ask the students to have a debate on the information they have gathered.Teaching Important PointsEncourage the students to talk about their ideas about advertisements. Teaching Difficult PointsTo make sure every student in class has a chance to express himself or herself。
Teaching MethodsIndividual,pair—work and group discussion。
译林版高中英语模块四Unit 1Welcome to the unit课件(共34张PPT)
Poster 3 Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore
She was not let to enter the building by the guards at the gate. (被动）
东芝电子
Take Toshiba, take the world. 拥有东芝，拥有世界。
麦斯威尔咖啡 Good to the last drop. 滴滴香浓, 意犹未尽
雪碧 Obey your thirst.
服从你的渴望 。
Group work
Here I have several advertisements for you, you may choose whichever you like. Please form into small groups and you are supposed to design them in your own way.
make, let, have 等使役动词的复合结 构中，动词不定式使用动词原形（ 不带符号to），变为被动时，需把to 补上。
1) What makes you think of such a funny plan?
高中英语模块四第一单元welcome to the unit 译林牛津版必修四精品PPT课件
Step 1 Lead-in What brand do you prefer?
razor
Where can we encounter ads?
Step 2 Discussion
1: What image(s) can you see on each poster ? 2: What can you read on each poster ? 3: What does each advertisement try to tell us? Your task: work in groups of four each group chooses one poster to discuss invite reporters to show your opinions
15
...
impressive
humorous moving
funny
interesting
creative
good ads
exciting
beautiful
persuasive
informative
attractive
Homework • Design a PSA about saving
electricity • Design p 3 Enjoy some ads commercial ads
Children learn fast. Don’t fight at home
Title: Parenting is by example
public service ads
These make the ads be good ones.
Observe the four posters on Page 1
Unit 4 Section Ⅰ Welcome to the unit【课件】
Homework
1. Make up an action plan of how to improve one’s own lifestyle.
2. Collect other quotes related to beauty.
2. How do you find Carol’s and Tom’s lifestyle respectively and why?
Sample answer: Neither keeps a completely healthy lifestyle. Caring a lot about her appearance, Carol tries to stay in shape by skipping meals, but can’t resists the temptation of milk tea. Tom eats regularly and drinks healthily but lacks sufficient nutrients and sleep. They must change their habits because regular healthy meals, enough sleep and necessary physical exercise are extremely important to teenagers when they are growing up.
necessarily mean feeling good. Our satisfaction can come from many reasons other than appearance, such as when you help people in need, you will feel great even when your clothes are dirtied. However, on the other hand, when you look good, you will attract more attention and naturally have more confidence, making you feel good as well.
M4 unit1 welcome to the unit (1)
•What‘s the ad about ？
•What does the ad tell us ?
It wants to educate people to protect wild animals ,because protecting them is protecting ourselves .
Do you know the girl ?
1. How do you feel when you see the girl’s big eyes? 2. From the poster, what do you think the purpose of Project Hope is?
Recognize and describe the following posters
II.Public service advertisements (PSAs) To educate people about health, safety or any other issue which affects public welfare
Arts in advertising
(slogans口号,广告词)
Keep away from drugs
Cherish our lives
Commercial advertisements
Public service advertisements
Observation:
Observe the four pictures above. Try to divide them into two parts.
Earth Day Ads for public problems Say ‘No’ to drugs Oxlin Airlines Ads for sales Soft shine shampoo
牛津高中英语模块四第一单元M4U1-welcome-to-the-unit-公开课
Wushui River
Protect Wushui River, protect ourselves
Zhongpo Mountain
Zhongpo Mountain
中坡之山，养生天境 Zhongpo Mountain, good place for health
Task 2 Design an ad
3. Design an ad to attract others to study in our Hutian Middle School.
Who are the best designers?
Homework
1. Preview the reading material.
Good staying with you!
They are quite interesting, creative and we can get some useful information from them.
1. What’s the advertising format?
TV advertising
Bus advertising
2. Where can we find these ads? On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc.
3. Why do you like these ads?
A guessing game!
logo
Slogan
1.Just do it.
2. The choice of a new generation.
Make the change. 3.Anything is possible.
(整理版高中英语)牛津英语模块四Unit1重点词语单词讲解(上)Welcometothis
牛津英语模块四 Unit 1 重点词语单词讲解〔上〕Welcome to thisunit & Reading根据首写字母或中文的提示，完整以下句子，注意用正确的形式。
1. Ad is short for a________, which can be seen via different media in daily life.2. Commercial advertisements often use p_______ and attractive language to encourage people to buy their products or services.3. He has been p________ from a common worker to secretary of the manager.4. The storybook is i_______ for beginners of English, interesting but not very difficult.5. Conflicts often break out in the Middle East because of the political i______ in the history.6. I’d like to make friends with whoever _________(分享) my happiness and sorrow.7. Now, he ___________ (习惯) getting up early and doing some running in the morning.8. I really don’t know how __________(对付) such problem.9. Be careful not __________(上当) such trick again!10. From the _________(满意的) look on his face I guess he must have done quite well. 【答案与讲解】1. 填advertisement. 这是一个可数名词，指具体的一份广告，可简略成ad. 广告。
Module4 unit 1 全单元教案Period 1 Welcome to the unit(译
Advance With English Module 4Unit 1 AdvertisingAnalysis of the teaching material:This is the 1st period of Unit One. The main purpose of this lesson is to make Ss be familiar with the topic of this unit.Objectives:1. To make Ss identify the differences between these two types of advertisements.2. To practice Ss’ oral English.Teaching important point:How to develop students’ speaking ability by expressing their opinions inthe discussion.Teaching approaches:Teaching approaches is the key step for class teaching. Visual-scene teaching method, tasked-based method as well as the approaches of discussion and so on will be adopted in the teaching process of this lesson. Emphasis will be put on Ss’ ability of speaking, expressing and brainstorming. Langua ge is best learned through activities. I’ll introduce a rich variety of activities and approaches to meet different needs of the Ss and make full use of the advantages of multimedia which is visual, operable to make my lesson vivid, interesting and effective.Interaction Patterns: Teachers -class, individuals, pairsSs’ ability to work both independently and together is very important to their success in the future. It is therefore important for Ss to have opportunities to develop their English skills and knowledge independently, in pairs, in groups and as a class.Teaching Aids: multimedia and a blackboardProcedures for teaching:Step 1 Greeting and Lead-in1. Do you know what title of this unit is?2. Which piece of ad-show do you like best?3. Where can you find these ads and do you like them?Step 2 Welcome to the unit1. observation: Ask Ss to observe the six pictures on Page 1 and dive them into two parts.2. Discussion: Look at the six pictures and answer these questions:What image(s) can you see on each poster?What can you read on each poster?What can you learn from each poster?Step 3 Pair WorkMore ads for Ss to have a discussion.Step 4 Active reading:Listen to the material on Page 94 and try to answer these questions:1 What’s the ad about?2 What types of things will the stories be judged on?3 What should Ss pay attention to when writing the story?4 Why is it good for Ss to enter English writing competitions?Step 5 Mini-writing:Choose one ad and write something to promote your service or products.Step 6 Homework1 Look for more interesting ads and show them to your classmates next time.2 Make good preparation for Reading part. （撰写人：南京五中黄祖明方玉勇）。
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2. Are there any similarities between the two religions? 3. You can never tell them apart not only because they are twins but because they are similarly dressed.
e.g. Are you aware that you’re sitting on my hat? awareness n.
similar/similarity/similarly 1.The two signatures are similar to each other. Can you tell them apart? 兄弟俩穿得差不多. dress similarly The brothers _____________ . The police say there are some similarities between the two attacks.
Title: Drive Safely
Speed meter 速度仪
Observe the four pictures on Page 1. Try to divide them into two kinds.
public service ads commercial ads Earth Day Say ‘No’ to drugs
Homework：
1.Read the passage in Part B on page 95 in workbook . 2. Preview the next period .
Thank you!
Q 1: What is an advertisement? (definition) a good way to sell products/ services advertisement commercial ads
a good way to make people aware of social issues
Language Points: vt. 为……登广告、做宣传 vi. 登广告 advertisement=ad n. 广告 put an advertisement 登广告 advertise for … 登广告征聘…… advertise e.g. The company is advertising for a new manager.
humorous
interesting
informative
A “well-known” advertisement in China
Slogan:
今年过节不收礼,收礼就(还)收脑白金!
★
Slogan: 今年过节不收礼, 收礼只收脑白金!
补钙,认准蓝瓶的!
spokeswoman & spokesman
give false or incorrect information
What’s your opinion of advertisements ? Doing business without advertisements is like wink at a girl in the dark. You know what you are doing, but nobody else does. ------ Stewart H. Britt
摩托罗拉手机 Intelligence everywhere. 智慧演绎，无处不在。 百事流行鞋 Ask for more. 渴望无限。 IBM公司 No business too small, no problem too big. 没有不做
的小生意，没有解决不了的大问题。
Task 2:
Think about the following questions.
newspapers
billboards
Task 1:
Think about the following questions. Q1: What is an advertisement?
(definition)
Q2: What makes a good advertisement? (advantages)
Obey your thirst． Just do it.
服从你的渴望。 Sprite (雪碧）
只管去做。 Nike（耐克）
Arts in advertising (slogans口号,广告词)
(索尼影碟机) The new digital era．
数码新时代 麦斯威尔咖啡 Good to the last drop. 滴滴香浓,意犹未尽. 雪碧 Obey your thirst. 服从你的渴望. 耐克运动鞋 Just do it. 只管去做。 百事可乐 Generation next. 新的一代。
(Welcome to the unit)
Which product does it advertise ?
toothpaste
razor[’reizə]
Perfume [’pə:fju:m]
Where can we see advertisements?
radio
television
The Internet
aware adj. [用作表语]知道的; 意识到的 be / become aware of 知道, 意识到 ,注 意到 Every body is aware of the importance of protecting rare animals. 我们一定要了解全部情况。 We _______________ the whole circumust be aware of mstances. 直到她对我讲话时,我才知道她在这. was not aware of I ________________ her presence ___ till she spoke to me.
public service ads
cHale Waihona Puke mmercial adspublic service ads
Headline: Children learn fast. Don’t fight at home
Title: Parenting is by example为人父母是榜样
Sedal Shampoo Everything is possible!
More ads for you to discuss: Can you think about a good slogan for each ad? Protect water, Protect ourselves.
Never delete Green Keep it Forever!
public service ads
Q1: If you like or trust some famous people , will you buy the products that they speak for ? Why ?
Q2: What will happen if the products they advertise have some problems ?
ads Oxlin Airlines Soft shine shampoo
Q2: What makes a good advertisement?
...
moving beautiful funny creative good ads significant imaginative persuasive attractive exciting instructive