外贸函电完整ppt课件

完整版PPT课件
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• 缩写：
– 除了少数国际商业界确认的缩写，如CIF、FOB等外， 应尽量避免使用缩写，尤其是机构或组织名称，最好写 出它的全部字母。
• 数字：
– 不同国家的人对某些数字的表达方式不一样，例如：英、 美两国对billion的理解不一样。所以最安全的办法是数字 和文字同时使用，例如：
– In the event that you speak to Mr. Wood in regard to production,ask him to give consideration to the delivery schedule.
– If you speak to Mr. Wood about production,ask him to consider the delivery schedule.
a门牌号码街路名c县州名及邮政编码d国名businessletterattentionline写信人有时希望所发信件能够迅速递交经办人或经办部门办理可在封内地址下一行和称呼上一行加上经办人姓名
unit 1 business letter writing
• Principles of good communication
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Unit 2 establishing business relations
• Structure of a start letter
Source of information
We learned from the commercial counselor’s office of our embassy in your country that you are interested in Chinese handicraft.
写信人公司行名 与地址
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practice
• 假 设 你 是 浙 江 纺 织 品 进 出 口 公 司 （ ZHEJIANG TEXTILES I/E CORP.）的一名业务员，请进行以 下操作：
– 2002 年 2 月 你 从 国 际 互 联 网 得 知 美 国 的 UNITED TEXTILES LTD.欲求购中国产的全棉床单。该公司的 详细地址如下：
Letterhead date
Inside name and address
salutation
Body
Complimentary close Signature
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Addressing envelopes
写信人公司行名与地址
stamp
收信人公司行名与地址
stamp
收信人公司 行名与地址
– Your Order No.2645
• the body
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parts of business letter
• complimentary close
– yours faithfully （英） / faithfully yours （美） – yours truly / truly yours – yours sincerely / sincerely yours
Complimentary close Signature
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blocked style
date Inside name and lutation
Body
Complimentary close Signature
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Modified style
• How you get his name and address
• What your business line is
• State your idea and purpose
• Express your hope to cooperate in future business (or to get an early reply)
• Export commodities fair or exhibitions
• The chambers of commerce
• the commercial counselor’s offices
• the commercial institutions at home or abroad
• Trade directory or list
–Consideration 1.you-attitude or I/we attitude
I write to send my congratulations. Congratulations to you on your promotion. 2.positive approach or negative approach We won’t be able to send you the brochure this month. We will send you the brochure next month.
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parts of business letter
• letterhead
– 商业信函的信头通常印在信笺上端中间，包括发信人 的公司行号名称及地址、电话号码、电报挂号、传真、 电传以及经常的业务范围。
• reference No
– 希望对方回复信件时指明原信编号，以便查阅文件。 – 目的是：便于发信的编号归档
• Trade delegations and groups
• Market research
• Banks
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• advertisements
Unit 2 establishing business relations
• Points for attention
– 当你写一封建立业务联系的信时，告诉收信人：
• The price has been increased from $20. （从）
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Principles of good
communication
• conciseness （简洁）
– we begun to export our machine to countries abroad.
• signature
– 一般位于结尾礼词下一到两行。签名一般须写 出全名，并应手签。不宜用图章代替。
• enclosure
– 顶格写，与签名部分至少空一行。附件2件以上， 须注明数目。
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Styles of business letter
• Indented style
– “缩进式”/“缩行式”
Through the courtesy of Mr.Smith,we have your name as a firm in the line of canned goods.
Mr. Smith informs us that
Purpose of writing
In order to expand our products into south America, we are writing to you to seek cooperation possibilities.
• subject line
– 位于称呼下面两行，信笺中间部位，须简要，使人一 看便知道该信的基本内容或目的。事由下面一般划一 横线。例如：
– Your application for teaching position
– Re: your application for teaching position
市 c)县、州名及邮政编码 d)国名
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parts of business letter
• attention line
– 写信人有时希望所发信件能够迅速递交经办人或经办 部门办理，可在封内地址下一行和称呼上一行加上经 办人姓名。
• salutation
– 每个词开头首字母必须大写。
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– Courtesy (not mere politeness,be sincere and tactful)
• Thank you for your letter of July 23, 1999. • Your letter is not clear at all.I can’t understand it. • If I understand your letter correctly…(tactful)
– These Goodson power brakes can stop a 2-ton car
within 24 feet.
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• correctness
• completeness – 5个“W” :who, what, when, where, why/how
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• UNITED TEXTILES LTD.
• 1180 CHURCH ROAD NEWYORK
• U.S.A.
– 请给对方公司发一封信函，要求格式完整、正确，内 容可以自由发挥
– 注意：信函日期为2002年2月2日
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Unit 2 establishing business relations
– Seven Cs
• Layout of business letters
– Parts of business letters – Styles of business letters
• Addressing envelopes
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Principles of good communication
• $10575.9 (ten thousand five hundred and seventy-five dollars, ninety cents.)
• 介词：
– 数字前如果要用介词必须十分小心。例如：
• The price has been increased to $20. （到）
• The price has been increased by $20. （了）
• Concreteness（具体）
– We wish to confirm our telegram yesterday.
– We wish to confirm our telegram of march 29,1999.
– The brakes can stop a car within a short distance
• date
– 日期常见写法：8th march, 1999 或 8 march,1999
–
march 8th,1999 或 march 8, 1999
• inside name and address
– 通常包括对收信人的礼节性的称呼以及收信人的姓名、
头衔和地址。地址含：a)门牌号码、街（路）名 b)城
• Blocked style
– “平头式”/“齐头式”
• Semi-indented style / modified style
– “混合式”
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indented style
Letterhead date
Inside name and address
salutation
Body
学习要求 1、巩固第一章函电信函写作格式与要求内容。
2、按照函电正式要求撰写信函。
3、信函撰写符合所给的案例条件。
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Unit 2 establishing business
relations
• Points for attention
– 你可以从以下渠道获取有希望的交易对象的资 料：
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inquiry
offer
contract
fulfillment
counteroffer contract
terms
payment terms
packing
insurance terms
transportation
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Unit 2 establishing business relations
–Clarity
I am writing to apply for admission to your university. I am writing to apply for admission to the graduate school of your university in the spring of 1999. The l/c must reach us for arranging shipment not later than 8 October. The l/c must reach us not later than 8 October for arranging shipment.