国际商务礼仪Unit 22 Trade Show Etiquette(会-PPT文档资料

B. Nonverbal communication in trade shows（会展中的体态交际）
Words to know


1. faux pas 失态，失礼 2. slouch: 无精打采地站（或坐、走） Several students were slouching against the wall. 有几个学生没精打采地倚在墙上。
3. sales pitch: 宣传标语
C Other considerations in tradeshow etiquette (会展礼仪中的 其他注意事项)
Words to know



1. hardcore selling 硬性推销 2. grumpy: bad-tempered, angry 生气的 The old man is a grumpy elder. 这老人是个脾气坏的长者。 Don’t be so grumpy and cynical about it. 不要为此这么生气,这么愤世嫉俗。 3. elicit: call forth 引出，探出 In one hour he had elicited the truth. 不到一个小时, 他就查明了真相。 4. dismantling: the act of taking something apart 分 解
Unit Twenty-Two Trade Show Etiquette（会展礼仪）
Focal Points
1. How to create a good first impression in trade shows 2. Nonverbal communication in trade shows 3. Other considerations in trade show etiquette
Thank you

A. Creating First Impression （留 下良好的第一印象）
Words to know

1. lucrative: producing a good profit 获利多的，赚钱的



She has a lucrative business selling leather goods. 她做皮货生意, 利润丰厚 2.attires: clothing 服装 He likes casual attires. 他喜欢休闲服装。 3.scuffed: worn out 磨损的 The floor was badly scuffed where they had been dancing. 他们在上面跳过舞的那块地板磨损得十分厉害。

Several years ago, I was staffing a booth with a couple of other people when walked a very beautiful woman along with her blind husband. They asked a couple of questions and left. A few moments later one of the other staff members started talking about this woman’s features in great detail, then said “It’s a shame, a woman like that, and her husband can’t even see what he’s missing.” At that point her husband made his way back from two booths away and said, “I might not be able to see, but I can hear.”
II. The whole class will be divided into groups to discuss the following case in class, perhaps some students may
introduce similar cases of trade show etiquette.



8. demeanor: the way a person behaves toward other people行为，举 止，态度 His good demeanor spoke well for him when he went to apply for the job. 他去申请工作时,他良好的举止帮了他不少忙。 Flaunt:炫耀, 夸耀 She was flaunting her new fur coat. 她正在夸耀她那件新的皮大衣。

4. query: questions 询问 n. 疑问，质问；疑问号 vi. 询问；表示怀疑

I query his trustworthiness. 我对他的可靠性有怀疑。
5.munch: chew noisily 大嚼


He was munching an apple. 他在津津有味地嚼着苹果。
The point is: Whether it’s about other booth staffers,
competitors or attendees, your conversations can and will be overheard. Will what you say encourage trust in you as a person? In the end, our decision to buy is based on what we think of you. What you sell is almost ancillary（辅助的）


We watched her munch through two packets of peanuts. 我们看她津津有味地嚼了两包花生米。 6. get engrossed in: be immersed in使全神贯注 7.amicable: [‘æmikəbl] characterized by good will and friendship 友好 的，温和的 The two nations settled their quarrel in an amicable way. 两国以和睦友好的方式解决了他们的争端。
III. Read the following article to obtain further information on trade show etiquette and have a discussion in groups.


International Trade Show Etiquette Trade shows in the United States are fairly predictable, especially in the industrial sector. Some companies have determined that the formula for success and attracting visitors to your booth is pretty girls in revealing (but tasteful) clothing, alcohol and promotional items with puns heavy on the sexual innuendo. This has worked for manufacturers and auto makers for years, so why would anyone change? The answer is because you want to attract international customers. The Internet has made the market place truly global, which means that industrial companies have more opportunities to expand their reach than ever. The energy industry especially faces huge potential gains. But it also means a whole new set of rules needs to be learned.
5. Super Bowl: 美国橄榄球超级杯大赛，一般在每年1月份的最后一个或 是2月份的第一个星期天举行，被称为“超级碗”（Super Bowl）的这一天 是所有球迷的狂欢节。
Exercisevity: Divide the class into several pairs. Then each pair just follows the protocol to imitate and act in different tradeshows as hosts and attendees. Finally they are going to compare which pair performs the best.


For instance, various cultures and religions find women in skimpy clothing offensive—and some cultures bar men from even conversing with a woman whose legs or arms are showing. Similarly, alcohol consumption is prohibited by some religions. And as for promotional items with suggestive puns, they’re perceived as rude and shocking. If you’re attending American-only trade shows, these points aren’t a problem. But if you have a booth that will be visited by potential customers from all over the world, you might want to rethink the bikini girls and free beer. Instead, why not work to make your booth or display area more interactive? And you don’t have to forgo the promotional items altogether; just make sure they have your logo and phone number on them instead of an off-color joke.