跨境电商(英语)-教学大纲

《Cross-Border E-Commerce》(English) Syllabus
Course Code：031292B
Course Type：Optional Course
Periods：32Theoretical part：26 Practical Part：6
Credit：2
Target students：International trade
Preparatory Courses：International Business
1.Objectives
“Cross-Border E-Commerce” is an important optional course of international economies and trade. Nowadays Cross-Border Electronic Commerce has been an important organizational form in international trade, and learning its development is conducive to deepening understanding of international trade. This new course can conform a recent development of international trade, and its practical operation is strong, so students can have a better understanding of e-commerce’s operation mode.
Through the learning of this course, we hope students can achieve these goals:
(1)Understand the mode of Cross-Border Electronic Commerce.
(2)Acquire a good knowledge of rules and basic operation of Third-party e-commerce
platform, business promotion and customer service.
(3)Analyze the impact of Cross-Border Electronic Commerce to international trade.
2.Course content and teaching methods
(1) Main Contents
The course mainly includes introduction to e-commerce, introduction and selection of Cross-Border E-Commerce platform, international logistics and cross-border payment, operating strategy of Cross-Border E-Commerce.
(2)Teaching Methods
This course simultaneously adopt teachers teaching and students practicing on computer, and through practicing on computer, students should understand management mode of Cross-Border E-Commerce.
3. Arrangements
4. Syllabus
Chapter1 Introduction of Cross-Border E-Commerce
(1)Contents
●Section1 Concepts of Cross-Border E-Commerce
Concepts and characteristics of Cross-Border E-Commerce
●Section2 Classification of Cross-Border E-Commerce
Different division basis and specific classification of Cross-Border
E-Commerce
(2)Important and Difficult Parts
Classification of Cross-Border E-Commerce
(3)Assessment Requirements: Comprehension
Chapter2 Introduction and Selection of Cross-Border E-Commerce Platform
(1) Contents
●Section1 Introduction of Cross-Border E-Commerce platform
Brief introduction and forming process of Cross-Border E-Commerce
Platform
●Section2 Operation of Cross-Border E-Commerce platform
Comparison of different platforms and specific management mode
(2) Important and Difficult Parts
Comparison of different Cross-Border E-Commerce platforms
(3) Assessment Requirements: Application
Chapter3 International Logistics and Cross-Border Payment
(1) Contents
●Section1 Introduction of Cross-Border E-Commerce logistics
Characteristics and development status of Cross-Border E-Commerce logistics
●Section2 Mode of Cross-Border E-Commerce logistics
Import and export cross-border e-commerce logistics and some existing problems
●Section3 Cross-Border Payment
Patterns and supervision of Cross-Border payment
(2) Important and Difficult Parts
Development status of Cross-Border E-Commerce logistics
(3) Assessment Requirements: Comprehension
Chapter4 Operating Strategy of Cross-Border E-Commerce
(1) Contents
●Section1 International market analysis
Target market position
●Section2 Operation and management
Operating strategy and network marketing;
(2) Important and Difficult Parts
Operating strategy
(3) Assessment Requirements: Comprehension
Chapter5 Effect of E-Commerce to International trade
(1) Contents
●Section1 Development of E-Commerce in International trade
Proportion, scale and development trend of E-Commerce in international
trade
●Section2 Effect of E-Commerce to international trade
Effect of E-Commerce to International trade principal part,operation modes
and competition modes, etc.
(2) Important and Difficult Parts
Effect of E-Commerce to international trade
(3) Assessment Requirements: Mastering
5.Assessment and Score
Assessment: Report
Score: Attendance and presentation 20%, Final report 80%
6. Reference Book
[1]Introduction to Electronic Commerce[M],(the 2nd edition)，Wang Jian et.al，China Renmin University Press，2011.
[2]Li Xiaoxian, Wang Jian. Practice of International Trade [M], (the 5th edition). University of foreign economics and trade press, 2011.
执笔人：教研室主任：系教学主任审核签名：。