管理知识-小企业管理第3讲 精品
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to the
of innovation
firm
and growth
and career
or Profession
PROFESSIONAL MANAGER
Building an Organization
Growth Patterns
CRAFT, PROMOTER & PROFESSIONAL MANAGER
Business Owner Types
PROMOTER
Pursuin g
Desires independence and personal
control
CRAFT
Practicing a Trade, Craft
Personal Wealth
Business
Ownership
Loyalty
Exploitation
Communication
Motivation
Leadership
Small Business Management
CHARACTERISTICS FOR SUCCESS
High Achievement Drive
Characteristics of Achievers Like to Win Take Personal Responsibility Moderate Risk Takers Want to keep Score
Family Members Non-Conformist
Values Experience Scoffs at Education
Professional
Seeks Career Controlled Growth Delegates Easily Seeks Outside Funds A “Winner” Civic Minded
3. Personal Attributes Entrepreneurial Inclination Willingness to Work Long Hours
Management Ability Know Modern Business Methods
Small Business Management
CHARACTERISTICS FOR SUCCESS
Technical Competence
Know how to Sell
Craft Experience
Industry Experience
Mental Ability
Street Smarts
Generalist
Human Relations
Becoming Achievers Seek Feedback Emulate Successful People Develop Self-Image Think Positively
Creativity
Types of Creativity Innovation Synthesis Extension Duplication
9
Revenues 8 7 6 5 4 3 2 1 0
Promoter
Professional Manager Craft
Time
Small Business Management
THE OWNERSHIP DECISION
Social Situation
Precipitating Event
Financial Support
Personality
Choice Period
Venture Opportunity
START
Ownership Model
Creative People Bright Generate New Ideas Positive Self-Image Sensitive to Others Motivated by Challenges Wait to Decide Independent Can Fantasize Flexible Recognize Key to Problems
Three Types of Business Owners
Craft
Promoter
Seeks Independence Seeks Wealth
Limits Growth
Very Rapid Growth
Resists Delegation Readily Sells Out
Does “The Work” Likes to “Deal”
Small Business Management Professor Hornaday
Lecture 3
Small Business Management
Success Factors
1. Existence of a Business Opportunity
2. Adequate Capital and Credit
SMALL BUSINESS MANAGEMENT
PRIMARY DECISIONS
1. What does the Owner want the Firm to Be? 2. Craft
3. Promoter 4. Professional Manager
5. Owner/Goal Fit
Overhead 74C
Adapted from Martin, 1984.
Supportive Family
Entrepreneurial Environment
The Two Sides Must Fit
பைடு நூலகம்
OWNER
MARKET
Skills
Knowledge Desire
Resources
Wants Needs
Gaps Changes